Alan Rock 18000 Bull Canyon Road Cell (310) 721-2 825 Granada Hills, CA.

91344 ar12a2aca@westp ost.net ________________________________________________________________________________ ___________________ Senior Sales Executive with demonstrated success in sales, sales management, mar keting, start ups, new revenue stream development, management experience with p rivately held and Fortune 500 companies. Track record of driving sales departmen ts to peak financial performance. Managed dozens of sales/marketing people in mu ltiple domestic and foreign offices. Retains a passion for selling and deliveri ng excellent client service. Results oriented leader whose marketing initiatives, strategies and management s tyle delivers increased revenues and profits. * Created and implemented marketing/sales programs for $100,000,000+ publishing company, allowing company to break new business across several divisions, increa sing annual sales by 11%. Help created saving of over 1.5 million annually in ju st one division. * Created market niche allowing company to enter international markets adding 18 % of overall revenues to company's bottom line. * Built national and international advertising sales forces from the ground up, exceeding yearly sales goals by an average of 20+% for eight straight years. Creative cost saver whose ability to bring partnership dollars to the table save s company's money and extends brand image. * Took the power of a consumer brand, American Express, and saved subsidiary ove r $2,000,000 annually through partnership marketing programs. * Extended brand into new markets using new media partnerships (TV, radio, print ) creating media saving of over $500,000 annually while developing new clients a nd new revenue streams. Education--- BS Marketing; California State University, Northridge---1980 Willing to relocate ________________________________________________________________________________ __________________ PROFESSIONAL EXPERIENCE January 2009--Present Managing Partner; R&R Associates-National sales firm and marketing consulting--Granada Hills, California. Selling travel advertising space for Bridal Guide Magazine, Sherman's Travel Mag azine, Sherman's 5 million member web site, UCLA Alumni Magazine, Media Buyers standby advertising space in the country's largest newspapers. Celebrity Life Ma gazine. In a down economy I increased sales an average of 11% a year for each o f my clients.

Ma rch 2008-January 2009

Senior Account Executive-Travel; The Los Angeles Times, Los Angeles California-$1.1 billion company. Exceeded sales goals by 15+% for three quarters. Top sal es person for second quarter. Sold print, LA Magazine, on-line, supplements, ins erts, events (Annual Travel Show, Hollywood Screening Series, Book Fair) Tribune 360 and outdoor. Managed 100+ accounts. Exclusive territory--Hawaii, Mexico, W estern Canada, Asia, Australia and the South Pacific. Bankruptcy at The Chicago Tribune included The Los Angeles Times and those with less than a year tenure w ere laid off. Excellent references.

August 2004-March 2008 Managing Partner; R&R Associates-National sales firm and marketing consulting--Hollywood, California. Sold advertising space for a variety of national magazines and newspaper -Island s Magazine, Destination Weddings & Honeymoon Magazine, Sherman's Travel Magazine , Agent@Home Magazine, Partner Concepts-travel inserts into the Wall Street Jour nal, plus their web sites. Built media kits and sales presentations for a varie ty of national, city and trade magazines. Helped launch two start ups; Orlando Style Magazine and Sac Town Magazine-Sacramento. Exceeded sales goals for all cl ients by an average of 12% a year.

April 2002-June 2004 Publisher; In The YARD with Gary Alan - Division of Gary Alan Industries, Jackso nville, Florida. Took a hit TV show on HGTV and turned it into a national magazine through a part nership deal with HGTV and Lowes Home Improvement Stores. Launched company with $200,000 plus in annual sales. Oversaw budgeting, sales, promotions, production , printing, circulation, TV ads, and staffing.

January 2001-March 2002 Group Marketing Director; World Publication; Orlando, Florida.Oversaw marketing for 17 consumer magazines, three national sporting events, two cable TV shows an d managed dozens of people for this $75,000,000 + publishing company. Integratio n and turn-around specialist saving one divison over 1.5 million. Increased ove rall sales by 9% first year.

Ja nuary 1999-November 2000 Director, New Business Development; Custom Marketing Group, Subsidiary of Americ an Express- Los Angeles, California. Created and sold several $1,000,000 + travel print insert programs for American

Express Publishing Division-Travel & Leisure, Food & Wine and Departures magazin es. Average sales-$68,300. Exceed sales goals by 20+%.

March 1983-January 19 98 Associate Publisher/Director of Advertising; Islands Publishing Company, Santa B arbara, California. Helped create the niche that launch this $40,000,000 a year company. Took sales from almost zero to over $5,000,000 a year in less than 5 years. Launched/mana ged 2 domestic and 5 international sales offices. Created sales pitch/materials . Personally managed an account list of hundreds of clients. Created a 35 gover nment co-op marketing program to cement brand in foreign markets. January 1980-March 1983 National Sales Manager. Harbinger Publications, Beverly Hills, California. First job out of college. Sold national ad space up and down Madison Avenue to b usiness clients (IBM, Wall Street Journal, Nikon, Cannon, etc) into a pock size hotel directory distributed in business hotels across the country. Took sales f rom $5,000 to over $300,000.