PHILIP NORMANDIN - 3077 Afton Road, San Diego, California 92123-2859 ' 619.241.5267 8 pn12a9ec4@w estpost.

net ~ SALES AND ADVERTISING EXECUTIVE ~ ACCOUNT MANAGEMENT | STRATEGIC PARTNERING | MARKETING WRITER| BUSINESS DEVELOPME NT A proven closer with expertise in New Business Development. Adept at market rese arch and cold calling. Successful in consistently exceeding sales goals, marketi ng objectives, and securing key accounts. Successful Marketing Writer, with exce ptional skills in writing diverse product and event promotion products. ' CAREER HIGHLIGHTS Negotiated with key manufacturers, distributors, and resellers in the IT and te lecommunication industries, which resulted in the acquisition of 3M, ONEIDA and YASHICA accounts for the IPIX exposition Oversaw all aspects of marketing events including Comdex Sucesu SP, the first i nternational IT exposition in Sao Paulo, Brazil, introducing more than 400 US ma nufacturer and reseller companies to South American markets Successfully launched the Incentive-Premium industry exposition IPIX, including planning and coordinating sales and marketing strategies Established and cultivated strategic business alliances within the IT and telec ommunication industries; worked closely with purchasing authorities involved in Networking, Intranet, Multimedia and Electronic Publishing sectors ' PROFESSIONAL EXPERIENCE Sales And Advertising Consultant a- Warwick, RI 1999 a" Present * Solution selling to diverse clientele including Information Technologies and I ncentive-Premium industry clients * Conducts analysis of client needs and develops strategies in Cooperative Adver tising, Strategic Partnering, exposition selection and pre-event advertising * Collaborates with clients regarding advertising strategies to increase reselle r and distribution channels * Initiates new Advertising, Cooperative Advertising and Strategic Partnering ch annels for small and mid-sized corporate clients HORIZON HOUSE PUBLICATIONS, INC. a- Norwood, MA Sales Executive 1997-1999 * Led efforts toward the successful launch of INTER COM exposition and conferenc e in support of the Enterprise Networks and Intranet sector of the IT / Telecomm unication industries in the United States and Canada, and INTEL COM exposition a nd conference, providing support to the Telecommunication industry in Europe * Utilized marketing skills to increase Exhibit Space, Sponsorship and Advertisi ng Sales, resulting in the acquisition of such key accounts as Argus, Bellcore, Glenayre, IBM, Mitsubishi Electronics, Motorola, Nortel and Sun Microsystems * Planned and executed special marketing promotion programs, accelerating growth of INTER COM and INTEL COM INTERNATIONAL BUSINESS COMMUNICATIONS, INC. a- Southborough, MA Sales Executive 1993-1997 * Spearheaded sales campaign and launch of new IT/Telecommunication conference d ivision * Developed effective exhibiting program for all IT/ Telecommunication conferenc es, targeting key clients * Played a key role in Exhibit Space, Sponsorship and Advertising Sales, acquiri ng major accounts like Alcatel Network Systems, Argus, Bellcore, Glenayre, Hewle

tt-Packard, IBM, Motorola, Nortel and Qualcomm * Spearheaded the development of special marketing promotion programs to improve sales productivity of the IT/Telecommunication Event division, functioning as a key Marketing Writer * Successfully met and exceeded quarterly sales quota for 4 consecutive years THE INTERFACE GROUP / ZD EVENTS a- Needham, MA Sales Executive 1989-1993 * Managed Exhibit Space, Advertising and Sponsorship sales and developed marketi ng plans for new and existing trade show products * Marketing Writer for new product launches * Designed and implemented effective inside and outside sales development strate gies, exceeding sales quotas for 3 consecutive years * Successfully launched the Incentive-Premium Industry Exposition and secured su ch anchor accounts as 3M, ONEIDA and YASHICA * Played a leading role in launching the first major international Information T echnologies trade show in South America, COMDEX SUCESU SP in Sao Paulo, Brazil, increasing corporate end-user and reseller markets in South America ORGANIZATIONAL DYNAMICS, INC. a- Burlington, MA Inside Sales Executive 1986-1989 * Launched sales campaign for conference and seminar products to improve quality of corporate communication infrastructure * Utilized leadership skills in launching sales campaign for Quality Improvement and Measurement software * Conducted in-depth market research and identified and qualified prospects, whi le creating effective sales methodology for the inside sales team * Developed a Strategic Partnership and Joint Venture with a software developmen t company and led sales of the resulting custom developed PC software product, m easuring Quality Improvement parameters * Increased corporate sales by 30% within the first 12 months and sustained 20% annual sales growth over the next 3 years ' EDUCATION Bachelor of Liberal Arts Studies and Business Communications PROVIDENCE COLLEGE a- Providence, Rhode Island ' PROFESSIONAL TRAINING

Sales Database Management Adept with GoldMine and similar sales database programs