Heidi Drummond Rose 515 Spruce Lane Villanova, Pennsylvania 19085 hr12c410c@westpost.net 510.682.

4818 Senior Marketing Executive / VP / CMO Go-To-Market Strategy Advertising Direct Response ROI Sales Center Merchandisi ng Strategic Marketing Brand Positioning Integrated Marketing Communications Interactive Web 2.0 & Traditional Marketing Social Media Programming & CRM Creative and transformative marketing innovator with substantial successful expe rience in increasing sales and profits for New Horizons Computer Learning Center s, Nutri/System, Rose Development, Shakeys Pizza, and Sylvan Learning Centers: Initiates and executes marketing plans and strategic programs that achieve rapi d corporate growth by driving increased sales of consumer brands and services, i ncluding franchise revenue Holds impressive track record for propelling diverse B2C and B2B offerings to r ecord levels of top-line achievements and bottom-line profits Proven business development talent that aligns marketing plans, programs and pr ocesses Combines traditional marketing mix with interactive web programs to drive leads and sales through aggressive Web 2.0 Internet strategy, SEO, SEM and social med ia marketing Creates critical mass through integrated marketing communications campaigns tha t bring brand buzz to consumers and internal clients via advertising and public relations media Possesses powerful background in building and growing young companies into nati onally and internationally recognized industry icons among emerging and mature b rands Leads by example, communicating values and demonstrating behavior that motivate s trust Inspires enthusiasm, energy and excellence among research, creative and support teams Demonstrates dynamic public speaking to present ideas to franchisees and other stakeholders Marketing Management Experience & Accomplishments New Horizons Computer Learning Centers December 2007 October 2010 The worlds largest independent B2B and B2C IT training organization, with 300 lo cations in 60 countries, that certifies 45% of all Microsoft Professionals World wide! * Senior Vice President, Marketing Led franchise marketing programs to leverage global footprint, improve SEO and S EM, strengthen brand, and increase earnings for firm that as a global brand gene rated $400 million in annual revenues. * Developed national campaign that increased B2C sales by 78% during recessed ec onomic conditions utilizing opportunistic government funds that financed re-trai ning * Achieved center growth of 20% during first year; opened 40 new centers in 19 n ew countries * Gained unprecedented adoption among centers by developing new Internet strateg y that resulted in launch of 217 websites in 14 countries and 10 languages withi n two years * Doubled ecommerce sales each quarter after implementation, with run rate of $6 million per year, 80K leads and 160K in-bound ROBO leads (research on line and buy off line)

* Initiated SEO and SEM programs that reduced pay-per-click spending by 68% duri ng economic downturn while growing engagement by 90%; implemented use of Web Ana lytics * Earned highest approval ratings among franchisees for social media strategy, r esulting in a social CRM community with 350 internal participants; local communi ties resulted in more than 115 Center Facebook sites, with over 1,000,000 fans a nd 100 Twitter accounts Heidi Drummond Rose 510.682.4818 Page Two of Two

Rose Development Corp 1997 2007 Independent executive marketing consultant engaged to advise corporate, venture capital, and investor organizations. * Principal Marketing Consultant Consulted on strategic marketing and program development initiatives, go-to-mark et strategies for products, services and technology-based organizations for clie nts that included: * Book Adventure Interactive Reading Comprehension Website: Sylvan Foundation a nd Barnes & Noble.com alliance to develop reading comprehension website rolled o ut to 30,000 students * ADEPT: Developed positioning for post-licensing drivers educational program. Joint venture between Sylvan Ventures & Allstate Insurance * SelfCare.com: Strategic positioning of company from catalog to on-line Intern et venture. Developed positioning strategy that lead to an $80 million investme nt by venture capitalists * Signature Plastic Surgery: Lead strategic positioning efforts for a Physicians roll-up strategy. Developed campaigns to recruit Physicians as well as end-cli ent marketing materials. * HealthAlliant: Developed positioning strategy and marketing materials for for mation of consultancy group specializing in Regional Healthcare Information Orga nization (adoption of area-wide electronic medical records). In first year, achi eved $1.7 million in consulting fees. Sylvan Learning Centers 1994 1996 * Vice President, Marketing Directed center growth phase from 400 to 600 locations and from $180 million to $400 million in revenues after recruitment following companys successful IPO. * Managed $25 million marketing budget and team that grew from two to eight memb ers * Achieved system-wide growth of 20% over two years and 90% name recognition in three years * Earned highest adoption percentage for a franchise elective television campaig n * Created national advertising campaign for 570 centers using network television buy with nationwide direct-response 800 telephone number * Formed local advertising cooperatives in 135 market areas using television, ra dio, and newspaper; developed theme integration of all marketing communications * Increased local advertising expenditures 20% through franchisee incentive prog rams Nutri/System 1987 1993 * Vice President, Advertising * Western Divisional Field Marketing Coordinator * Field Marketing Manager West Coast * Grew business from $235 million to $1.2 Billion through development of marketi ng program based on research that increased number of locations from 350 to 1800 * Managed marketing team of 4 to 12 direct reports and 15-30 cross-functional me

mbers * Implemented DJ Testimonial radio campaign that drove sales 400% within six-wee k test * Increased ad expenditures to $110 million, ranking firm as 92nd largest U.S. a dvertiser * Created national and local TV spots, radio, newspaper, magazine, direct-mail a nd collateral * Developed more than 150 television commercials, as well as numerous radio and print ads Monarch Foods dba Shakeys Pizza Restaurants 1985 1987 * Marketing Coordinator Education * Washington State University: B.A.Communications/Advertising 1980 -1984 * Wharton Executive EducationCompetitive Marketing Strategy Program ..1996