Evelin Pataki 3635 W. Gardenia Avenue a- Weston, FL 33332a- 954.610.6779 a- ep137525e@westpost .

net MEDIA AND MARKETING COMMUNICATION PROFESSIONAL Brand Strategist | Product Positioning | Integration | Marketing Insights Competitive Analysis & Research I Media Management I Agency Management |Financia l Analysis An in-depth knowledge of strategic communication planning including the building of brand equity, awareness, trial and loyalty; the development of sales and/or ROI optimization strategies. Large financial responsibility since junior years, typically accountable for $30-$50M budgets. More than 15 years experience in med ia buying and negotiations (including new media). Experienced in building (media ) partnerships. Managerial experience includes both consultancy and leadership r oles. Experienced working with external partners and agencies and internationall y. Fluent in Hungarian, proficient in Spanish and German. MBA candidate with con centration in Finance. Value Added Areas of Expertise a a a a a a a a a Market/Business-Trend Analysis Media/Consumer Research, Segmentation/Targeting B2C, B2B Marketing, Strategy & Delivery Assessment of Marketing Communications Effectiveness Strategic Communication Planning Media Planning & Buying eMarketing Direct Marketing

QUALIFICATION HIGHLIGHTS aSuccessful track record of building and executing marketing plans; building sys tems and processes to monitor in-market performance and to measure effectiveness ; track budgets and commitments. aDeliver optimum marketing support, competitive advantage through effective comm unication and cost efficiency. aExtensive experience in Media, Market, and Consumer research. aCreate and maintain strong relationships with clients, associates, and external contacts. aCreate, develop, and implement state of the art programs, strategies, and work tools from concept to completion, resulting in greater team efficiency and effec tiveness. aDevelop strategic alliances and business partnerships on both a local and globa l level. Maintain an extensive network of industry contacts. PROFESSIONAL EXPERIENCE aMedia and Marketing Communications 2008 to present oHouse of Film, Los Angeles, CA oStart-up specializing in the world-wide distribution of feature films and docum entaries. aAssociate Director, Corporate Marketing 1994 to 2008 oProcter & Gamble, Worldwide - Member of the Corporate Leadership Team in Centra l Europe South, overseeing a $850M business, 300+ employees in five countries. Stellar Career Progression including Global locations

aAssociate Director, Corporate Marketing, Central Europe South/Budapest 2007 - 2 008 oLed a 14 member team and oversaw 10+ media and marketing service agencies. oCharged with below and above-the-line marketing communication activities. oDelivered the optimum marketing support mix for the P&G brand portfolio resulti ng in several million dollars in optimized allocation and savings. oDelivered competitive advantage through communication effectiveness & cost effi ciency. aSenior Manager, Media & Communication Global Business Unit, Latin America, Cara cas/Venezuela 2002 - 2007 aSenior Manager, Media & Communication Global Business Unit, Western Europe, Swi tzerland 2000 - 2002 aSenior Media Manager DACH Markets (Germany, Austria, Switzerland), Schwalbach/G ermany 1998 - 2000 PAGE 2. Evelin Pataki 3635 W. Gardenia Avenue a- Weston, FL 33332a- 954.610.6779 a- ep137525e@westpost .net LEADERSHIP PERFORMANCE BY CENTERS OF EXPERTIESE Media Purchasing and Negotiations aPersonally accountable for the effective investment of media and marketing fund s in the range of $30 - $200M with direct impact on profitability in Central Eur ope South, DACH Markets (Germany, Austria, Switzerland), Poland, and the Baltics . aDeveloped a TV programming business for Poland and the Baltic States (this regi on is among the top 10 markets of P&G world-wide) from scratch and through this delivered a long-term and difficult to match competitive advantage. aDelivered significant efficiency gains on media investments with direct impact on profitability. aLed agency selection process and assignments. Strategic Communication Planning aResearched and created media planning principles that continue to guide current media planning strategy for multi-million dollar media expenditures. aPerformed proprietary research of awareness and trial development and their eff ect on market share. aConducted multi- media communication effectiveness researches (TV, print, DTCM, interactive, consumer promotions etc) to understand their business building pot ential, cost effectiveness, targeting and communication potential individually a nd in a mix. aDrove Marketing ROI, targeting and segmentation and consumer insight identifica tion efforts leading to significant efficiency and effectiveness gains. Building the Organization aTrained worldwide media and marketing organizations and agencies on strategy an d planning principles: communication planning, media strategy, product launches and ROI. aLed regional media agency selection and assignment, identified and expanded bes t practices while successfully maintaining focus on current business and product launches and initiatives. aDirected regional agency management policy, conflict resolution, and personnel planning. aPro-actively searched for best-in-class learning and practices and took a leade rship role in re-applying them across the organization. Systems, Performance Tracking and Assessments aLed a multi-functional team and developed a media tracking system for Latin Ame rica enabling the company to have instant access to media spending data and to k

ey performance indicators. This was the first system within P&G covering an enti re continent. Interactive Media aPioneered the use and application of web and interactive advertising projects a nd partnerships. aParticipated in a broad range of testing and learning projects of digital and i nteractive media including the internet and direct response tools (e-mail, inter active TV, digital/web based consumer demonstration tools and applications). ADDITIONAL PROFESSIONAL EXPERIENCE Associate Media Director DMB&B Advertising, Inc., Budapest, Hungary Human Resources Assistant Price Waterhouse, Budapest, Hungary EDUCATION Master of Business Administration, Finance Strayer University, Miramar, FL Anticipated Graduation Date 2011 Bachelor of Arts, Management Studies 1996 Oxford Brookes University, School of Business, Wheatley,UK