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Cheryl Trefzger 15 Sky View Lane Valatie, NY 12184 Phone: 518.758.8148 Cell: 518.376.4177 E-Mail: ct1393178@westpost.

net Professional Summary Highly motivated, positive and skilled professional with over 17 years of bank ing, customer service, marketing and sales experience. Summary of Skills Employee Coaching Training and Development Public Relations Business Development Event Management Customer Needs Assessment Team Leader Customer Satisfaction Professional Experience November 2004 to February 2011 Bank of America Albany, NY Banking Center Manager II, Officer Managed a team of 6 direct reports responsible for all functions within a retail banking center including internal audits, staff development, customer experienc e, and sales metrics Worked closely with other managers, department vice presidents, and regional exe cutives in creating and executing ideas for associate satisfaction and ways to i ncrease sales opportunities Responsible for taking a banking center from the bottom 10% in all metrics of sa les and service of the market to the top 10% of market within a year Developed a team to increase customer satisfaction scores - increased from 40% t o 81% within a year Reduced staffing cost with recommendation of FTE model and position assignment Trained and mentored new banking center managers Represented the bank at many functions to present checks, community events, and charity organizations November 2002 to April 2004 Rapunzel Pure Organics Valatie, NY Sales Assistant Designed sales collateral for sales team Created and implemented the formulas needed for monthly incentive compensation t o sales team Coordinated all event activities with regards to trade shows including booth set up, materials needed for event, and appointment scheduling for sales team and p resident of company Improved marketing labeling for food products November 2001 to April 2002 Capital Communications FCU Albany, NY

Marketing Manager Finalized all print copy Directed and coordinated the yearly meeting for all employees, members, board Worked closely with all lines of business to keep education going for products Oversaw department budget April 2001 to November 2001 Fairpoint Communications East Greenbush, NY Corporate Sales Trainer Traveled throughout the US to educated and train all sales personnel on products and services Created presentation materials and marketing collateral Developed cost effective ways for sales reporting using company "intranet" Responsible for all new hire sales training August 1997 to April 2001 Hudson River Bank & Trust Co Hudson, NY Retails Sales Manager, Officer Managed budget with a concentration on marketing expenses, monthly staff meeting , incentive payouts Managed 2 direct reports as assistants to my position Trained all new branch managers on how to sell financial services Proficient in the "MCIF" marketing data base system - this allowed me to make re commendations for marketing campaigns based on customer trends Designed 2 new branches with updated sales collateral and trendy looks including wide screen televisions Developed and maintained sales tracking system Coordinated monthly sales meetings for all branch managers and key personnel Established mystery shops to be done on all branch locations and made recommenda tions on how to improve customer experience July 1993 to August 1997 Hickory, NC Stay at home mom Held various part time jobs while caring for my children May 1989 to July 1992 Prime Cable Television Hickory, NC Marketing Manager Prepared and accountable for the yearly marketing budget Implemented and reported on marketing campaigns to gain market share Trained all customer service personnel on products, campaign offers, and service s Winner of CTMA award for outstanding Pay-Per-View results for the east coast Coordinated and designed all newspaper print advertising, television ads and mai lers Education 2000 Leadership Columbia County Hudson, NY , Professional Development for Management 1989 Catawba Valley Community College Hickory, NC , Associates Degree Business Administration

Affiliations New York State Notary PTA President for Ichabod Crane Central Schools designed annual fun fair for elementary school director of the annual membership drive to increase membership by 30% within 2 y ears Co-President for Ichabod Crane Football Committee directed fund raiser project to raise $180k in 3 years coordinated over 50 volunteers for various projects Member of Ichabod Crane School board Audit Committee guided school board with recommendations about budget spending

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