GORDON GUS Gordon Gus Gustafson * Resume CV * www.GordonGus.com * gg13af2f6@westpost.

net I am a results-driven solution sales and business development executive with a p roven record for closing deals. I've been the top performing sales rep in my las t three companies. I specialize in consultative selling and implemention of hi tech software solutions for online media, CMS and CRM platforms, cloud / SaaS ap plications, SEO, PPC, social networking, web marketing, A/B and multi-variant t esting, broadcast, IPTV, mobile applications, conditional access systems and con tent delivery infrastructures (CDN). For over a decade I've earned the trust and friendship of customers and colleagues by actively taking part in their success . Whether selling software or service, my 'simplify, motivate, execute' approach and passion for building high-tech companies can help you succeed. Contact me t o find out just how. Highlights * 15 Years SaaS / Cloud Platform & Digital Media * Top Performing Solution Sales Executive * Award-winning Sales Engineer, Technologist & Entrepreneur * Expert in Ecommerc e, SEM, SEO, PPC, & Social Media Marketing * Web Strategy, Design, Non-profits, Development & Analytics * Expert CMS, CRM, iOS, Android Opensource Solutions * Broadcast, IPTV, DRM, Ope rations & Architecture * Solution Scoping, Integration & Professional Services * Technical Writer, Blogger & Corporate Trainer, ISD EXPERIENCE Entrepreneur Graduate * Leadership * Marketing * Fundraising * Business Developm ent * Operations 2010 - 2011, Founder Institute, San Diego, CA (www.FounderInstitute.com) * Graduate of highly competitive, four-month incubator program for high-tech web startups. * Resulting company ranked top 5% in group and won first place at UCSD Rady Mana gement School. Business Development, Sales Engineer, Co-founder * Systems Integration Consultat ion * Internet Marketing * Web Media * Smart phone & iPad * Mobile Advertising & Branding * Enterprise CMS CRM ERP Implementation 2008 - 2010, Mind Technology Group, San Diego, CA (www.MindTG.com) * Successfully repositioned a struggling web development and consulting firm to a full service systems integration and outsource management company with 80% qua rterly growth in 2009 ($500k to $900k) * Implemented and executed company sales strategy responsible for $400,000 in ne w deals * Formed new company focusing on enterprise collaboration, content management, m arketing, fundraising and ecommerce applications using opensource tools and plat forms such as iOS and Android * Spearheaded technical partnerships with third-party cloud enterprise solutions including CMS, ERP, and CRM * Created short and long-term web marketing strategies for broad and niche targe t companies * Designed end-to-end business solutions combining web and e-commerce developmen t, SEM, SEO, PPC, Social Networking and analytics in a single SaaS / Cloud Compu ting package Regional Director, Sales Engineering Asia-Pacific * Business Development * Int ernet Marketing * Account Manager * Content Protection Security Architect * Pay Media Consultation

2007 - 2008 Entriq Inc., Sydney, Australia (www.Entriq.com - now www.Irdeto.com ) * Successfully established and supported new sales region including Singapore, I ndia, Malaysia, China, Japan, Indonesia, New Zealand and Australia * Won over $5 million in new business through direct and channel sales-top team in 2007 * Architected end-to-end solutions for broadcast systems involving encoding, sub scriber and Identity management, data collection, CRM, VOD and delivery systems * Created marketing strategies for pay media using various pay models like PPV, DTO, subscriptions * Trained and supported sales and channel partners including Techmahindra, Relia nce and Verisign * Produced workshops and webinars about content security, DRM, e-commerce and di gital piracy * Extensive contacts within Foxtel, Disney Asia, Telstra, Network Ten, ESPN-Star Asia, Discovery Asia, Sony China, Mediacorp, Telkom Vision, SkyTV, TVNZ, Starhu b, Astro, MediaPrima, TV3, Pritish Nandy, Newsroom, Mnet, Anytime Media Manager, Sales Engineering * Channel Development * Video Systems Architect * N ew Media Technologist * Online Marketing Expert * Video Advertisement Producti on 2004 - 2007 Entriq Inc., Carlsbad, Ca. (www.Entriq.com - www.Irdeto.com ) * Top in sales 5 quarters. Supported entire U.S., Latin and South America sales efforts including product demos, onsite meetings and technical due-diligence * Composed and edited technical documents including sales proposals, RFPs and RF Qs, manuals * Designed and executed trials involving integration with third party business s ystem API * Developed API testing application used to showcase product and facilitate inte grations * Produced, directed and edited Emmy Product Video for Technical Emmy Awards (Fi nalists 2006) * Managed and maintained good relationships with customers including Discovery C hannel, NBC Olympics, Sony Media, MTV, MLB, NFL, NBA, WWE, Nascar, Wimbledon, Ul timate Fighting Championships, Pride Fight, Sony, Permission TV Manager Professional Services, Senior Engineer * Encryption Automation * Digital Rights Management 2002 - 2003 ClearKey Solutions, Del Mar, Ca. * Managed and trained onsite client teams on digital media business models, comm erce and security * Developed and maintained Microsoft Digital Rights Management DRM packager * Scoped and customized encryption applications to complement customer workflows and automation * Encoded over 200,000 music tracks for Buymusic.com (first ever major MS DRM mu sic store) Manager Technical Training & Professional Services * Multicast Engineer * Solut ions Architect 2000 - 2002 INKTOMI Corporation (INKT), Carlsbad, Ca. (www.Inktomi.com ) * Employee of the month. Designed LAN, WAN, and satellite-based content delivery networks * Outlined migration for existing CDN and Enterprise networks to convert into la yer-5 multicast * Optimized broadcast and unicast networks to IP and application-layer multicast based delivery * Integrated streaming media solutions into existing global ISP infrastructures including AOL, Digital Island, Williams, Madge, TeleGlobe, and CalTrans * Architected caching solution into existing global ISP infrastructures includin g integration with WCCP

* Performed technical and competitive analysis on various content caching, DRM s ecurity, and delivery solutions such as Reliacast and InterTrust * Planned, budgeted and implemented company's training program for employees and affiliates Research and Development, Streaming Media & Advertisement * Windows Media DRM En gineer 1999 - 2000 Akamai Technologies (AKAM), San Diego, Ca. (www.Akamai.com ) * Subject matter expert on Windows Media Services, DRM, Player and Format SDK's * Developed an ad insertion solution in Windows Media to monetize streaming asse ts * Tested QuickTime and Windows Media server extensions and tools for application s viability * Compiled performance and feature analysis for streaming QOS metrics and protoc ols (MMS, RTSP) * Constructed sophisticated media playlist schemes for Ad insertions and intelli gent stream switching Online Media Integration & Automation Engineer * Media Tools Developer * Streami ng Consultation 1998 - 1999 INTERVU (ITVU), San Diego, Ca. * Integrated Windows Media, Real, and QuickTime streaming solutions into various systems using HTML, and XML (ASX and SMIL) via redirection technology * Developed intranet membership multi-tiered portal using Site Server, ASP and S QL 6.5 * Provided rapid solutions and technical support for large and medium broadcast companies like CNN, AltaVista, Playboy, MTV, MSNBC, Unisys, Double-click * Monitored and maintained streaming traffic over multiple top and mid-level ISP s including Level 3, Quest, Exodus, AT&T, SurfNet, AboveNet and uuNet. * Coded dynamic streaming media player pages for AltaVista and Playboy Webmaster & Technical Writer * Network Administrator * Client Support * Trade Show Marketing 1995 - 1997 CH Products, Vista, Ca. (www.CHproducts.com ) * Employee of the month three times. Implemented company's first e-commerce stor e & DAM * Managed HTTP and FTP servers using Java, CGI, Apache, SQL, and Sun Servers (LA MP) * Designed relational database to provide single-source data for all help format s * Authored product manuals and technical articles published in trade magazines EDUCATION & TRAINING University of California, Los Angeles, 1992-1995 B. A. Social Philosophy-emphasis on Web's social impact; minor Telecommunication s, Mathematics * Summa Cum Laude * Intercollegiate Debate Team; Wrestling and Brazilian Jujitsu Team * Assistant editor Daily Bruin newspaper; Media Manager, ASUCLA Bruin TV; University of California, San Diego, 1999-2001 Professional Certification, Solaris Systems Administration and Ethical Hacking Founder Institute (The Funded), San Diego, 2011 Graduate - Entrepreneur Development Program Certifications * Professional Internet Marketer Certification (WebCEO) * Search Engine Optimization Certificate (SEO)

* Microsoft Certified Systems Engineer (MCP, MCSE Windows 2000) * Microsoft Certified Solutions Developer (MCSD VB/SQL) * Cisco Certified Network Administrator (CCNA) * Certification in Red Hat Linux, South-eastern Technical Institute * Certification of Specialization in Visual Basic, South-Eastern Technical Insti tute * Technical Writer Workshop, American Management Association * JAVA Programming Advanced, CGI and Perl Course, Mira Costa College Skills: Technologies, Systems and Standards SEO / SEM / PPC / LinkBuiding Windows Media / QuickTime MS DRM / Helix / Darwin / P2P Google Analytics / Facebook API RedHat / Ubuntu / Solaris Adobe CS / Silverlig ht / Air Android / iOS / VMware A-CPS / CGMS / BitTorrent .NET / SOAP / JQuery / LAMP Joomla / Drupal / MediaWiki VC-1 / H.264/ SQL / WAP JavaScript / PHP / Perl / C# Salesforce / CRM / Twitter RSS / IPTV / MPEG / STB X HTML / DOM / CSS / Python Other Accomplishments * Co-founder & VP Sales CultureLabs.com and ExpertWebMarketers.com, providing iMarketing * Founder & CEO of MindTG.com a web & mobile development and integration service * Authored "Windows Media for Business" commissioned by Wiley Publishing (1999) * Read, write & speak Russian (intermediate), German (intermediate), currently l earning Spanish * Digital Graphics Editing and Internet Technologies Teacher; Bruin Kids - UCLA * Active member & contributor of Toastmasters International, SEMPO, Social Web M arketers * Sierra Club team leader, S.P.C.A. contributing editor NYC, Internet Marketers of SD Chair Member * Tank Commander and Squad Leader, Ranger 2nd Bn, US Army & National Guard Reser ves