Mike M. Assadi 24307 Magic Mountain Parkway 507, Valencia, CA 91355, (949) 302-8012, mikeassadi@gmail.

com VICE PRESIDENT / DIRECTOR / MANAGER: SALES, CUSTOMER SERVICE, OPERATIONS PERFORMANCE DRIVEN SEASONED EXECUTIVE with 20+ years experience in P&L / general ma nagement, sales and customer service, operations and human resources development . Track records of success in start-ups, maintain and grow existing operations, acquisitions, continuous process improvement, procurement, and vendor developmen t. Determined Resourceful Problem-Solver ness acumen to deliver results. Persistently overcame obstacles in ustomer facing operations. Grew sales from $0 to $100 million onse technology provider. Designed sales reps daily time and ed productivity and profitability. who combines analytical knowledge and busi creating lean sales performance management and c per year in high call volume start-up rapid resp business management success planner that increas

Persuasive Client-Focused Communicator with proactive approach and strong writte n and verbal communications skills. Closed two of the largest accounts in a newly formed start-up and brought in the si ngle largest order at $442K. Negotiated complete IT solution multi-year $2 million program with customer who pre viously ordered only accessories Hired, trained, motivated, and induced loyalty in diverse multi-cultural cross-func tional workforces. Dynamic Innovative Leader adept at planning, streamlining, delegating, driving p roductivity, and enhancing profitability. Increased sales reps and support personnel productivity by up to 50% by streamlinin g and automating processes. Cut turnover from over 50% to under 30% by creating corporate culture focused on ca reer path, employee satisfaction. Slashed order entry errors to < 1% by promoting best practices, development cross t raining and recognition programs. Internationally Seasoned Personable Team Player with project management and mult iple plant operations successes. Planned, orchestrated, developed, and ran operations of up to $100 million in annua l sales in Canada. Managed up to 3 separate locations at the same time in 3 different leadership assig nments in Canada and the US. Creative professional decision-maker with broad hands-on new business developmen t capability, salesorce.com CRM application familiarity and above average MS Off ice skills. Focused attention to what matters most, deadlines and budgets. CAREER OVERVIEW / CORPORATE AND ENTREPRENEURIAL EXPERIENCE Director, Inside Sales / Customer Care - Precision Dynamics Corporation, 12/09 to 02/11 Start-up the telesales unit from the ground up and migrated 50% of clients from out side to inside sales. Supervised a team of 52 sales and customer service personnel; restored sales back t

o $40 million annually in transition. Revamped and reconfigured customer care into an optimized selling function realizin g efficiency in service levels.

Director, Sales / Operations - Ray Reynolds & Associates, 08/06 to 11/09 Supervised 45 in sales, customer service and general office personnel with an opera ting budget of $15 million. Streamlined operations by organizing workflow, processes; established best practice s reducing costs, improve profits. Exceeded objective by growing company from a mom and pop shop to an SMB model and sa rowth of 400%. Divisional Vice President, Inside Sales / Training - PC Mall, 05/99 to 12/05 Directed a team of 320 sales, support, training and sales operations personnel with $350 million in annual sales budget. Grew sales organization in personnel by 215% and revenue by 320% during tenure with a dramatic per rep productivity Promoted in June 2002 from Senior Director of Sales; exceeded objectives in B2B Eas t, Government and Education. Director, Corporate Sales - Zones, 06/98 to 04/99 Exceeded sales by 40% and successfully lead companys margin improvement initiatives; d irected 130 sales personnel Senior Manager, Sales / Operations - Insight Canada, 06/97 to 06/98 Second in command; launched a start-up operation with a staff of 60 and became one of 10 fastest growing companies. President / General Manager - Micro LAN Solutions, 07/87 to 06/97 Started own company and grew to 2 retail outlets and $8 million in annual sales; di rected team of up to 20 personnel EDUCATION Business Administration, Vanier College, Montreal, Canada Steven Covey, 7 Habits of Highly Effective People