ROD WILLIS 10656 Merrick Lane / Montgomery, OH 45242 513-646-4100 / rw13e1ed6@westpost.net www.linkedin.

com/in/rodwilliswordsmith EMPLOYEE COMMUNICATIONS PROFESSIONAL * In-depth experience with print, electronic, and social media, with a backgroun d in internal communications, public relations, and business/medical journalism * Adept at aligning communications with organizational branding, audience demogr aphics, strategic messages, and key talking points * Strong track record of team and project leadership, focused on meeting deadlin es and communication objectives PROFESSIONAL EXPERIENCE Rod Willis/Wordsmith a" Cincinnati, Ohio 2009 - Present Commun ications Consultant * Provide marketing, public relations, and editorial services to various busines s clients on a freelance basis. * Provide writing, editing, and marketing services to two local nonprofit groups on a volunteer basis a" GLAD House (www.gladhouse.org) and Montgomery Farmersa Market (http://montgomeryfarmersmarket.blogspot.com). ProScan Imaging, LLC, Cincinnati, Ohio 2006 - 200 9 Director, Marketing and Public Relations * Developed an integrated marketing communications program for the ProScan famil y of healthcare companies and affiliates, incorporating direct-to-physician and direct-to-consumer marketing, brand management, public relations, advertising, a nd field sales support. * Created national and regional print and electronic ad campaigns, marketing col lateral, and sales support pieces for ProScan Reading Services, a large teleradi ology service based in Cincinnati. Overall scan volume and revenue increased eve ry year during my tenure. * Led three-person in-house aagencya that wrote, designed, and placed all local print and online advertising and created hundreds of customized marketing pieces for ProScan Imagingas 24 freestanding radiology centers in 11 states, as well a s other affiliated businesses. * Working with an in-house designer and marketing manager, completely revamped t he ProScan employee intranet in 2007-2008; launched new ProScan Internet site wi th separate portals and anavigation pathsa for consumers and physicians in 2009. * Launched successful direct-to-consumer campaign in 2009 with billboards, radio spots, and a revamped website designed to educate healthcare consumers about th e benefits of medical imaging at ProScanas seven outpatient facilities in the Tr i-State area. * Developed initial website, marketing materials, and public relations announcem ents for WorldCare Clinical, a Boston-based clinical trial imaging company (spin -off of the Harvard Medical School). * Launched three electronically distributed newsletters (e-mail/PDF versions) a" The MRI Mentor for radiologists (circulation 30,000 and rising), The WorldCare Clinical Note for clinical trial researchers, and Radiology 101 for physicians a nd others interested in the basics of advanced medical imaging. Worked with phys ician authors to select topics, design format, and edit all copy. * Assisted Director of Medical Education with branding, writing, editing, and st rategic planning for both live and recorded courses taught by ProScanas founder and others. Helped develop marketing mailers, e-mail solicitation, trade show ma terials, and booth handouts, and oversaw the videotaping and editing of 75 new l ectures in 2008-a09 alone. * Obtained frequent news coverage for ProScan physicians on medical topics, from outlets ranging from local radio and television stations to Fox News Cable. Edi

ted and placed bylined articles in radiology journals and on imaging websites, a s well as quotes in local newspapers and magazines. * Provided marketing, advertising, videography, and editorial support for Cris C ollinsworth ProScan Fund, a Cincinnati-based nonprofit serving women, children, and first responders. Ethicon Endo-Surgery, Cincinnati, Ohio (Johnson & Johnson) 1997 - 2005 * Manager, Global Communications (2004 - 2005) * Manager, Internal Communications (1997 - 2004) * Managed daily operations of EES internal communications channels for all sites in U.S. and Mexico. * Wrote and edited video scripts, speeches, voicemails, slide decks, and speaker notes for company group chairman, U.S. president, and other executives. * Directed U.S. company-wide meetings at all sites, including logistics, speaker s, and webcasts. * Led numerous cross-functional teams and outside agencies in upgrading the prof essionalism and impact of company-wide and divisional meetings (State of the Com pany, Employee Town Halls, National Sales Meetings, etc/), resulting in consiste ntly higher employee feedback scores. * Managed the complete renovation of the companyas intranet, resulting in signif icantly higher employee survey ratings and a 1,000+% increase in daily usage. * Developed and managed an internal communications and publicity campaign for 20 05 employee engagement and alignment survey, which exceeded stretch goal of 88% global participation. * Led a team of 15 people that conducted the companyas first global communicatio ns audit in 2004, including employee surveys, focus groups, and in-depth intervi ews. * Recognized in 2003 for outstanding work in writing and producing original vide o documentaries about a volunteer eyecare clinic in Juarez, Mexico and self-mana ging teams in Juarez and Albuquerque. * Helped a core team develop a new-hire orientation course (aEES Foundationsa) f or all U.S. employees in 2001-2002, after completing intensive training at Flori daas Disney Institute and benchmarking other companiesa orientation courses. * Led an internal corporate branding campaign for all associates in the U.S. and Mexico; rollout was featured at an annual Johnson & Johnson Corporate Communica tions Conference. KPMG Peat Marwick, Montvale, NJ 1992 - 1997 * Editor of Inside Track, award-winning internal newsletter for 26,500+ U.S. emp loyees and partners, 1994 - 1997 * Senior Editor of World, a quarterly business and general-interest magazine wit h 120,000+ readers, 1992 - 1994 Previous Professional Experience * Director of Periodicals, Executive Enterprises (New York, NY) * Editor of Management Review, Financier, and Campus Connection magazines (NYC) * Assistant Editor, Marketing Communications, Arthur Young (now Ernst & Young, N YC) * Freelance Medical Writer, Convention & Symposium Reporter (NYC) * Technical Writer, Administrative Data Processing Department, University of Wis consin-Madison PROFESSIONAL AWARDS * Johnson & Johnson Standards of Leadership Awards (four-time individual winner; included bonus) * Achievement in Communications Excellence (aACEa) Award, 2003, Ethicon Endo-Sur gery (EES) * EES Presidentas Quality Awards (four-time winning team member) * AiME Silver Award for News/Media (for consumer website excellence, EES)

* Volunteer Appreciation Awards, Cincinnati United Way (for EES employee campaig ns) EDUCATION * Bachelor of Arts, University of Wisconsin-Madison, School of Journalism * Recent continuing education courses include aDigital Marketing and Web Analyti cs,a aUsing Social Media to Create an Online Branda and aCreating Online Presenc e Using VisualCV and Emursea