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Mark Bardwell 24 North Lowell Street * Methuen, MA 01844 603.401.8780 * mb13e8498@westpost.

net Sales Executive 25+ years of Consumer Packaged Goods experience spanning 100 brands competing in Skin, Dry Grocery, Cosmetics, Personal and Health Care Progressive, results-driven leader with the tenacity to successfully penetrate n ew markets and accelerate corporate revenue growth. Visionary who devises and ex ecutes concepts into achievable business strategies focusing on expanding compan y horizons. Deep understanding of success and operation excellence, combining st rong business acumen with the need to compete and deliver at a high level. Influential manager with sincere commitment to people development and demonstrat ed talent building and cultivating cohesive, positively focused sales teams. Cre ative strategist skilled in generating renewed energy and visionary direction to drive achievement of account management and new business development initiative s. Areas of Expertise Business Development * Account & Territory Management * Competitive Analysis * C lient Relations * Negotiations Market Analysis * Presentations * Sales Forecasting & Reporting * Decision Mappi ng * Account Penetration * Merchandising P&L * Strategic Planning * Team Leadership & Motivation * Inventory Management * Logistics * Budgeting Cost/Benefit Analysis * Expense Control * Recruiting * Performance Evaluation * Staff Training & Motivation Professional Experience Coty Beauty, Inc., New York, NY 2009 to Present World's largest fragrance company and a recognized leader in global beauty with annual revenues of $4B Vice President Challenged to hit corporate revenue and profit targets for the CVS Team with a v olume of $140M across 7,300 stores. Manage internal budgets and sales quotas. De vise and present customized marketing plans, merchandising tactics and new produ ct introductions. Construct specialized product displays and programs for Coty b rands in distribution at CVS locations. Hire and train Sales Representatives to maximize performance, improve product and brand awareness and drive long-term gr owth. Supervise 3 National Account Managers, 3 Category Analysts, 2 Supply Chain Analysts and 1 Administrative Assistant. Spurred first year sales of Sally Hansen nail line by 35%, securing spot as #1 b rand growth customer in the US. Grew Coty Fragrance Gross shipments by 45% or $4.M within 1 year. Championed the launch of Coty's premier co-located Customer Excellence Team. Balanced $13M trade budget by reducing trade over spend of $5M. Hired, coached and developed 5 raw sales recruits into team members. Novartis Consumer Healthcare, Parsippany, NJ 2004 to 2009 World leader in consumer healthcare, providing self-medication products for the treatment and prevention of common illness Director of Sales Charged with delivering revenue and profit targets for the Novartis OTC business unit with sales volumes of $110M across 6,500 CVS store locations. Sold, launch

ed and marketed various OTC products, including Theraflu, Triaminic, Benefiber, Lamasil, Gas-X, Ex-Lax and Excedrin. Oversaw all trade, consumer promotion and o perational budgets and top and bottom-line sales quotas. Directly supervised 2 h igh-performing National Account Managers, 3 Category Insight Managers, full-time Finance, Logistics and Customer Marketing Associate Directors, 2 Analysts and 1 office Administrative Assistant. Exceeded top-line and bottom-line sales and profit quotas 4 of 5 years during te nure. Landed CVS Caremark Vendor Partner of the Year Award out of 1,000 companies (200 8). Cut trade spending by 25% and delivered compounded annual sales growth of 40%. Hired, mentored and trained 7 new employees. Mark Bardwell - Page 2 603.401.8780 * mb13e8498@westpost.net

The Gillette Company, Boston, MA 1993 to 2004 World leader in the men's grooming product category and select women's grooming products Team Leader, CVS Grooming Team * National Account Manager * Northeast Broker Man ager Promoted rapidly through a series of increasingly responsible sales positions wi th full accountability for revenue and profit targets of the Gillette Grooming b usiness unit, representing volumes from $50M to $90M in sales. Sold, launched an d marketed Gillette Grooming products, Personal Care and Oral Care products, inc luding Mach 3, Sensor, Right Guard and Oral B. Directed teams through initial cl ient consultation through all phases of negotiation to final sales closing of Gi llette portfolio of brands to retailers in the food drug, mass market and wareho use club business. Managed trade, consumer promotion and operational budgets, developed specialized products and programs and cultivated relationships with key decision makers at CVS in merchandising, supply chain and accounts payable. Supervised 2 high-perfo rming National Account Managers, 1 Category Insight Manager and several Food Bro kers. Handpicked out of 1,000 companies and honored with CVS Vendor Partner of the Yea r Award (2001 and 2003). Surpassed top-line and bottom-line sales and profit quotas 10 out of 11 years. Recognized as Gillette Team Leader of the Year (2003). Won National Sales Excellence Award (1994, 1996, 1997, 2002 and 2003). Boosted sales by 25% over 2 years through new distribution, incremental merchand ising programs and customized account specific programs. Grew blade and razor sales by 40% within 1 year through the implementation of th e MABS blade fixture merchandising unit. GlaxoSmithKline, Pittsburgh, PA 1985 to 1993 Leading research-based pharmaceutical and healthcare company Various Positions Fast-track promotion through several roles, including Sales Representative, Terr itory Manager, Key Account Manager, District Sales Manager and Regional Broker M anager. Honored with several GE Gould and Progressive Distributors Vendor Partner of the Year Awards and multiple personal, district and regional sales achievement awar ds. Attained and hit assigned sales quotas for 7 consecutive years.

Education Boston College - Chestnut Hill, MA Bachelor of Arts Varsity Football Player Professional & Civic Affiliations Member - National Association of Chain Drug Stores Member - Boston College Alumni Association Volunteer - Lazarus House Food Pantry Technology Portfolio MS Office Suite, Lotus Notes, SAP/Oracle platforms

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