Michael D. Golderman... 114 Shore Rush Drive * St. Simons Island, GA 31522 * (912) 248-1273 * mg17b4b6c@ westpost.

net EXPERT AT BUILDING NEW BUSINESS PLATFORMS THAT DRIVE GROWTH Strategic Marketing Executive who quickly catapults businesses to multimillion-d ollar-plus revenue through highly targeted, innovative, customer-driven growth s trategies. Adept at uncovering strategic opportunities for businesses in new and existing markets and leading diverse high-performance teams to achieve volume a nd profit objectives. Skilled in strategic growth roadmap development, position ing and innovation. Named -Brand Manager of the Year- by Food & Beverage Marketi ng; -Product Manager of the Year- by ConAgra; and hand-selected throughout caree r by C-level leaders to drive strategic marketing and business growth. Seeking to increase revenue and growth opportunities by translating customer ins ights into actionable business strategies. Marketing Skills for Generating Growth Strategy and Positioning Platform Design and Innovation Customer Insights Project Management Cross-Functional Team Leadership Growth Roadmap Development Problem Solving Collaboration and Influencing Harnessing Product Innovation and People for Profit Smart Balance, Inc., Paramus, NJ - Fastest-growing consumer health and wellness food products company marketing the Smart Balance(R) line of products in all 50 states and across multiple channels. VICE PRESIDENT, NEW PRODUCTS 2007 - 2010 Upon selling itself to Wall Street as a health and wellness growth company with goals of reaching $1B in five years, company designated the new products arena a s its revenue engine. Led cross-functional team of 10. Spearheaded key growth platforms and product innovation from product development to building the business case. Defined and developed multi-year growth roadmap and innovation pipeline. Developed and implemented lead market pilot strategy ensuring delivery of key initiatives. Led diverse cross-functional teams in impl ementing strategic development and customer centric go-to-market plans. Hand-selected by Chairman to create growth roadmap to increase revenues from $1 40M to $1B in five years. Developed pilot strategy that achieved $80M national run rate and potential for $200M business from launching value-added Milk platform. Developed and readied two key growth initiatives with revenue potential of $70M in support of Smart Balance Dairy strategy. Generated $6M in revenue through creation and introduction of HeartRight Milk, the first-to-market product with an innovative cholesterol reduction benefit bun dle. Championed development of innovation pipeline and sequential five year growth r oadmap across six product categories. Created disciplined, eight-step stage-gate process for bringing most profitable product categories to market.

Landis Strategy & Innovation, Palm Beach Gardens, FL - International strategic c onsulting firm that helps Fortune 500 companies achieve more predictable and sus tainable top line growth. VICE PRESIDENT, BUSINESS STRATEGY 2005 - 2007 In transitioning from a research-focused company to one offering services around consumer insights, strategic development and new product innovation, company ne eded a multi-talented leader to lead and execute key strategic projects across m ultiple stakeholder groups. Managed 8 direct reports. Led consumer insights, strategic development and new product innovation teams in developing customer-driven growth strategies and long-term -white space- innova tion for clients, including Nestle and Campbell Soup Foodservice. Prioritized 16 brands across three divisions of Nestle to focus on most profita ble franchises. Created growth platforms for Nestle representing potential sales volume of $600 M. Defined and presented 9 business growth opportunities representing potential Fo od Service sales growth of over 100% for Campbell Soup. Identified and sized 3 long-term growth roadmaps based on customer segmentation , need states and competitive advantages. Think Growth!, St. Simons Island, GA - New product consultancy providing product development guidance and marketing plans to client companies. OWNER 2004 - 2005 Companies were hungry for ways to increase revenue and market share through the introduction of new products or growth of current ones. Provided growth strategy, branding, new product platforms and project management solutions to the consumer products industry. Operated consultancy while seeking full-time position. Created revenue stream for Chili`s by expanding its menu options via new protei n platform. Grew client Dominex Frozen Foods profit annually by $500K by developing and exe cuting comprehensive research programs optimizing product design. Developed and recommended 8 new product concepts. Rich-SeaPak Corporation, St. Simons Island, GA - #1 retail brand within the froz en specialty seafood category. DIRECTOR OF MARKETING, SEAPAK SHRIMP COMPANY 2002 - 2003 Company had aggressive growth goals, but needed plans and leadership to achieve them. Developed and managed corporate operating, strategic development and new product s teams in implementing key growth strategies. Led repositioning and aggressive consumer revitalization of $250M division of $1B Rich Products Corporation. Dire cted all marketing activities across channels. Full P&L responsibility for $250 M in sales and $30M in marketing funds. Led staff of 6. Achieved $30M in sales through the development of 5 new products. Generated $10M in new seafood sales through targeted growth plans and innovativ e menu solutions for five strategic National Chain accounts including Chili`s, R ed Robin, Captain D`s, Golden Corral and On-The-Border. Grew volume $21M (+15%) and profitability +20% through new product platform and repositioning initiative. Achieved 20% consumption lift and 150% brand awareness and 200% equity percepti on increases through breakthrough advertising campaign. Think Growth!, Omaha, NE - New product consultancy providing product development guidance and marketing plans to client companies. OWNER 2000 - 2002 Provided growth strategy, branding, new product platforms and project management solutions to the consumer products industry. Operated consultancy while seeking full-time position. Selected by CEO of Frontier Natural Brands to lead platform development and ent ry into new categories. Developed and recommended to CEO/CMO Simply Organic`s e

ntry into frozen food segment through customer-centric growth strategy and roadm ap. Improved Frontier`s profitability $600k annually by reducing inventory costs 25 % via SKU optimization program. Developed 3 positioning platforms for Tropicana/Dole.

ConAgra Foods, Omaha, NE - Company is one of North America's leading food compan ies, with brands in 97% of America's households. 1984 - 200 0 DIRECTOR OF MARKETING, NEW BUSINESS DEVELOPMENT 1997 - 2000 Drove growth strategy through new platform development and strategic acquisition s for the $2B Frozen division. Led cross-functional teams. Cut product developme nt time 25% through pioneering stage-gate New Product process. Developed platfor m for product line that accounted for $100M+ of sales. Managed 3 direct reports . DIRECTOR OF MARKETING, RETAIL BRANDS 1992 - 1997 Led brand management for Healthy Choice, Butterball and Banquet. Grew Healthy Ch oice sales 60% and was awarded President`s award for leading successful relaunch of Healthy Choice entrees. Grew Banquet Pot Pie business 3 share points and $40 0K in profit. Grew Butterball share 7 points by overhauling marketing plan. Ful l P&L responsibility for $350M in sales and $50M in marketing funds. Led 2 direc t reports. Additional ConAgra Foods Positions: Group Product Manager, Healthy Choice Meals 1989 - 1 991 Spearheaded integrated communications campaign supporting relaunch, driving sal es increase of +60%. Senior Product Manager, Health Choice Dinners 1988 1989 Achieved unprecedented Trial/Repeat rates via highly motivating communications programs. Product Manager, Healthy Choice Dinners 19 84 - 1988 Created new product platform and marketing strategy for ConAgra`s key growth in itiative and was primary driver of business growth from zero to $350M in two yea rs. Attained number one share of Premium Dinner category with 23% share within five months. Education BS, Accounting, State University of New York, Binghamton, NY MBA, Pace University Graduate School of Business, New York, NY Professional Development Executive Development Program, J.L. Kellogg Graduate School of Management, 1999 and 2000 Strategic Ad College, 1999 Negotiating Strategies, 2003 Oliver Wight Class -A- Certification Training, 2003 Crisis Management Training, 2010 Honors & Awards -Brammy- for Brand Manager of the Year, Food & Beverage Marketing Edison Award for Best New Product of the Year, American Marketing Association

Product Manager of the Year, ConAgra President`s Award, ConAgra