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Allan Kane 4309 Sundown Rd. Gaithersburg, MD 20882.

Home: 301-774-1464

Cell: 240-381-9359

Summary Senior marketing and Sales professional with over 25 years of experience in the Hotel and Tour & Travel industry. Strong record of leadership performance demons trated through effective strategic and tactical planning, as well as a bias for action and a keen sensitivity to the people side of business. Currently targetin g a key international position with a major company in the service industry wher e persuasive communications, problem solving, understanding of profit margins an d strong management capability are required. Accomplishments Awarded One of the Top Extraordinary Minds in the Hospitality Industry in 2004 Produced strategic marketing plans which include brand positioning, corporate a nd trade programs, tactical promotions, market research and public relations. Initiated strategic marketing alliances with American Express, A.S.T.A, Connect Worldwide and Car rental & Airline partners Implemented successful marketing Programs & tactical off-season promotions to b uild incremental sales Successful working knowledge of management contracting, franchising, & Internat ional liaison. Professional Experience 2000- Present Choice Hotels International Vice President Intermediary Marketing & Worldwide Sales Responsible for the annual growth and maintenance of room night revenue of $1 Billion from the Intermediary Segments of Tour operators, Travel Agents, Corpora te, Government, & Associations. Manage 8 cost centers with annual budget of $7 Million Develop & maintain a global network of independent agents in over 70 countries to market and sell Choice Hotels International Develop annual marketing & Sales plans for all Intermediary segments Managed creative services team responsible for the development of marketing col lateral

1996-2000 Intercontinental Hotels: Responsible for generating $70 million annually in sales revenue from the Ameri cas to the Global Network of Intercontinental Hotels Developed Annual marketing & sales plans to address corporate strategic goals Liaised with Worldwide Marketing & Sales teams & Operational management Managed an annual marketing & sales budget of $5 million Established a marketing & sales team of independent contractors in Latin Americ a 1993-1996 Forte Hotels Inc: Vice President, Marketing, The Americas Responsible for generating$40 million in annual sales revenue from the Americas Managed cost budget of $3 million for marketing Programs and Promotions Developed strategic 3-year Marketing & Sales Plan and annual action plan for th

e Americas market Liaised with worldwide offices and individual properties in establishing their goals and expectations from the Americas marketplace Developed marketing programs and promotions within all major market segments 1990-1993 enRoute Card: Vice president, Marketing & Sales , U.S.A Responsible for generating charge card sales of $240 million in annual billings Formulated marketing philosophy and strategic plan targeting travel industry an d corporate market segments Implemented first integrated lead generation, direct mail, and appointment sett ing system. Increased sales in existing region by 30% through realignment, recruitment, and training of a sales force of 60 sales representatives. 1988-1990 Keith Prowse Tour Operator President: U.S.A Responsible for development of North American based company marketing & selling tour & travel packages to Europe Developed Annual marketing & Sales Plan Established Corporate Hospitality team in U.S.A managing hospitality events at the Super Bowl, Lipton tennis Tournament, and Various golf tournaments.

1978-1988 Holiday Inns, Inc. Vice President, Intermediary Marketing Formulated corporate, travel trade and government marketing plan on behalf of H oliday Inns, Inc Managed in-house advertising agency Deployed key account sales force (20) in major metropolitan cities in the Unite d States Vice President International Marketing Formulated and supervised execution of marketing strategies for International D ivision Produced corporate identity guidelines for International division. Built and maintained a world wide sales force. Monitored results against target Director of marketing & Sales Europe Developed strategic marketing plan Implemented marketing and sales activity Managed Sales and Reservation staff of 63 1972-1978 Trust House Forte Hotels, Inc Market Development Director Allan Kane Involved in research, planning, and implementation of Trust Houses Forte introd uction to the midscale hotel market Responsible for developing a Global new and emerging markets strategy for Trust Houses Forte. Responsible for managing the first National Sales organization formed by Trust House Forte to sell all brands Responsible for setting up Trust Houses Forte first International general sales agency and reservation system

Education Educated in the United Kingdom to the United States equivalent of M.B.A.

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