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Here is the pricing structure draft in Maharashtra if you import wine from aborad as of today.

It may be similer other states. Cost Card for BIO Wines Pricing under duty paid scheme CIF / Bottle US$ 4 Eqvt Indian Rupees 176.00 Basic Duty 101% 177.76 Sub Total 353.76 Additional Duty 75% 146.00 Sub Total 499.76 Education Cess 2% 6.48 Sub Total 506.24 Excise 150.00 Sub Total 656.24 Octroi 7.14% 46.86 Landed in Mumbai 703.09 Company`s Gross margin 351.55 Selling price to distributor 1054.64 VAT @ 20% 210.93 Sub Total 1265.56 Distributor Margin 12% 151.87 VAT on Dist Margin 30.37 Sub Total 1447.80 Retail Margin 12% 173.74 VAT on Retail Margin 34.75 Consumer Price 1656.29 It is slightly different for 5 star hotels. Pricing under Duty Free Scheme for Hotels CIF / Bottle US$ 4 Eqvt Indian Rupees 176.00 Octroi 46.86 Excise 150.00 Sub Total 372.86 Company Gross Margin 351.55 Selling Rate to Distributor 724.40 VAT @ 20% 144.88 Sub Total 869.28 Dist Margin 12% 104.31 VAT on Dist Margin 20.86 Price to Hotels 994.46 Ahuja has complete details about the cost structure. You can read it from http://indianwine.com/Ahuja/winehansrajahuja.htm Dear George, This is for the first post in this thread. For Maharashra, please visit here. http://indianwine.com/Ahuja/winehansrajahuja.htm For karnataka, http://indianwine.com/Alok/karnatakaupdate.htm

For hyderabad please call Hyderabad wine club to get more details. http://indianwine.com/hyderabadwineclub/index.htm Goa and Delhi also some good potential for the wine.

This is the right time to import wine to India as per money.cnn http://indianwine.com/cs/blogs/about_wine/archive/2006/08/11/1036.aspx My personal opinion, selling wine is always difficult due to some many labels. o Dear Readers and Fellow Members ,

We are an Australian export company seeking to sell Australian wine in India. We intend to ship bulk wine via containers. We are looking for business partners/suppliers in India who will assume responsibility for: (a) bottling (approx. 24,000 litres); and/or (b) distribution and sales. We would also like to see if any business partners can quote on receiving the containers in India ie, be responsible for clearing customs and payment of duties/taxes etc. (however, this requirement is not essential and we may arrange this ourselves). We would like to receive expressions of interest for any of these activities (please supply details of capabilities and experience) and look forward to discussing commercial terms. Thanks and Regards, Mangesh o o Dear Mr. Rahul Gupta Thank you for your interest. I can explain about AP. If it is Bottled in Origin - you can directly market the brand to all the Star Hotels, Pubs, Clubs, Premium Outlets etc. APBCL proceedure had to be followed. Here import duty is Rs.2/- per Bulk Litre. ie Rs. 18/- per case. Excise duty for Premium Brands here at AP is Rs. 80/- per proof litre depending upon the strength of the product. APGST is @ 70% on the landed cost and APBCL margin is 27% and tax on margin is 70% plus CESS is 10%.

You have to add all these cost to your landing price i.e. after importing the brand and after paying the required Custome Duty and Additional deuty etc as per Central Govt, plus your markups etc. However BIO brands will cost much more higher here in AP. Other areas I am yet to compile the statement which i will forward you later.

My email ID is rajagopalks@yahoo.com. Regards rajagopalks

CHECKLIST The 3 main channels for retailing wine are: o Supermarkets/Multiples - high volume, mainstream brands, convenience and competitive pricing o High Street/Banner Groups - diverse selection of wines and a different category mix o Independent Specialists more involved experience, exclusive or limited release product offering. Other distribution channels include Cellar Door Sales, Direct Mail and Wine Clubs. The internet and online sales literally opens up a whole world of opportunities for retailers. Wine producers are faced with a dilemma or a choice about how they wish to see their wine sold and must consider issues of sales volume, price sensitivity, and brand perception. The influence Supermarkets/Multiples/Monopolies have as one segment of the retail distribution pie is the focus of much contemporary debate. Supermarkets have contributed to the democratization of wine, making it more accessible to a greater number of people.

Producers, distributors and agents need a solid understanding of the retail options available, and the implications and opportunities of each sales channel.