Professional Documents
Culture Documents
SSI is the pillar of Indian Economic. Most of the business carried out in India is Small Scale Unit. SSI provides raw materials to Large Scale Units & act as partners in their success. The no. of SSI, the volume & range of products manufactured, the employment & value of Exports provided by these industries has grown substantially during the last decade.
Ice-cream industry is the largest industry. Every age group likes it. Ice cream is preferred on each & every joyous occasion. Even without any occasion people love to have ice-cream. Especially Rajkot public even doesnt mind having ice-cream in winter or monsoon seasons.
PROJECT AT A GLANCE
Name of the Company Location of the unit: : : Delight Ice-cream. Aji industrial Estate, Plot No.7, Bhavnagar road, Rajkot. Registered Office : Applied for
Registration No. Form of Organization Name of the Owner Name of Product Size of unit Source of Finance: Capital Invt in Work. Capital Invt in fixed Capital
: : : : :
Applied for PartnerShip Firm RASHMI SHARMA Ice-cream Small-scale Ownership capital & Borrowed
: :
10392060 3965000
:- Miss Shweta Parsana :- Working partner :- Silver stone apartment, 212, Second floor, Kalawad road,
Rajkot. Contact No. Educational qualification Partners age Business experience :- 0281-2481080 :- BBA-MBA :- 28 years old :- 3 years
Details of partner
Society Akshar Road Rajkot. Contact no. Educational qualification Age Business experience :- 9727298431 :- BBA :-20 years old :- 1 year
ORGANISATIONAL STRUCTURE
Proprietorship
Management Representative
Laboratory Assistant
Marketing Department
Finance
Salesmen
Accountant
JUSTIFICATION OF LOCATION
Location of any industry plays a dominant role in success or failure of the company. It is very important decision because it affects Cost of Production. It is a large & permanent decision & indirectly affects profitability. Thus we can conclude that as finance is major constraint for SSI, selection of location is of same important too.
This unit is located at Aji Industrial Estate which is best suited to this unit considering all the factors such as Raw Material, Labor, Transport, etc.
Raw Material:
In any product, Raw Material is the basic requirement. Regular surplus of business is very crucial. So regular flow of raw material must be maintained & subsequently production can also be maintained & hence production cost can be minimized. Main raw materials of Ice cream are: Milk Cream Powder Color Essence, etc.
Supply of Labour:
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Cheapest source of Labour is available from Rajkot City. So there are no problems related to Labor for this unit.
Transportation:
Ice-cream is such a low weight product & cannot be delivered through regular vehicles, as it may melt during transit. So for that purpose quick & specific vehicles are required to transport to the destination. The Co. owns its own vehicles & transportation facilities are well available here.
Power supply:
Since the unit is located in an Industrial Estate, there are no issues related to power supply & ample amount of power is available here. No frequent power cuts occur so even the production process is not hampered. Since the unit is located in an Industrial Estate, there are no issues related to power supply & ample amount of power is available here. No frequent power cuts occur so even the production process is not hampered.
PRODUCT DETAILS
Ice-cream industry is the biggest industry in whole world. All age grups have liked it.
Our product is not having any complexity in production. Marketing this product is simple & takes short time. Main thing is that the product has a very good local as well as regional market. In recent times the demand for it is going to increase.
Ice-cream is packed in attractive plastic packs. It is also served in cups, cones and candies. Parcel service is also available in packs of 250ml, 500ml and 1 liter.
SALES FORECAST
Raw Materials include the raw or pure form of material, which is then chemically of mechanically processed to form semi finished & then finished goods.
Milk Sugar
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Powder Cream Essence Color Other materials: Dry Fruits, jelly, Chocolate Chips, etc.
Name of Suppliers:
1)
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All the ingredients are purchased from here except Milk & Cream. Milk used is of Gopal Brand & Cream is produced in the unit itself.
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Sugar Milk
Cream
12
13
Dry fruits
Jelly
Chocolate Chips
Machines help in getting the final product out quickly & perfectly. Work done by machines is accurate & speedy which reduces down the wastage of time & Labour.
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Name of Suppliers:
1)
M/s Light Co. (India) Pvt.Ltd. Karingi House 159, P.M. Road, Bombay
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M/s Arun Engineering Works Leach Welenney Compound, 61, Off Haines Road, Bombay
MANUFACTURING PROCESS
In the manufacturing of ice cream, the 1st and basic step is boiling the milk. Once the milk gets boiled at a certain temperature it is then set to cool. After cooling milk, its thickness is measured in the Homonizer. After testing its thickness it is again set to chill in Vatezine.
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Once it reaches at a certain degree of temperature it is poured into ice cream maker. There it gets mixed with cream; sugar & powder along with required finally it is send to the deep freezer to set it thoroughly.
This is how ice-cream gets ready & it is cubed into the packs required & Packaging is done.
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SR.NO
PARTICULARS
A B C
Capacity in % Daily production No. of working days (in month) Monthly production No. of working days (in year) Yearly production
25000kgs
16250 kgs
300 days
300 days
300000 kgs
195000kgs
FIXED ASSETS
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(A)
(B)PLANT AND MACHINERY PARTICULARS Deep freezer Freezer Homonizer Cold storage Vatezine Boiler TOTAL QTY. 1 1 1 2 1 1 RATE 30000 200000 100000 350000 100000 70000 AMOUNT 30000 200000 100000 700000 100000 70000 1200000
(C)OTHER ASSETS
19
QTY
RATE 95000
TOTAL
1 1
445000 20000
20
PARTICULARS Land and building Plant and machinery Other assets Preliminary expenses TOTAL
21
31 48 0.325 0.13 15
77500
9300
930000
120000 14400 1440000 3250 3250 112500 474000 97.5 39 4500 39000 39000 1350000 5688000
Watchman TOTAL
1200 4700
1200 15200
14400 182400
Middle Level Particulars No. of persons 1 2 Rate (Rs.) 5000 3000 8000 Amount (monthly) 5000 6000 11000 Amount (yearly) 60000 72000 132000
Administrative Staff
Top Level Particulars No. of persons 1 1 Rate (Rs.) 10000 2000 12000 Amount (monthly) 10000 2000 12000 Amount (yearly) 120000 24000 144000
Sr. No.
Particulars
1] 2]
PARTICULARS
Repairing and maintenance Packing Stationery & printing Gas (freezer) Transport Water Advertisement
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546680
6560160
25
26
SOURCES OF FINANCE
PARTICULARS Own capital Borrowed capital TOTAL %OF TOTAL CAPITAL 40% 60% AMOUNT 2262016 3393024 5655040
DEP CLOSING AMOUNT BALANCE 247500 240000 10000 1402500 960000 40000
4 5
95000 300000
10% 20%
9500 60000
85500 240000
SR.NO.
PARTICULARS
1 2 3 4 5
SR.NO. 1
PARTICULARS Building
28
2 3 4 5
1ST year
565504
441093
29
2ND year 3RD year 4TH year 5TH year 6TH year
SR. NO.
PARTICULARS
AMOUNT
30
1 2 3 4 5 TOTAL
Depreciation Int. on capital Salary Other expenses and utilities Preliminary exp.
= =
SR.NO
PARTICULARS
AMOUNT
31
1 2 TOTAL
Variable cost per kg. : = = = Total variable cost / No. of units 5860500 / 195000 30.05 /- Rs.
COST PER KILOGRAM : = = = Fixed Cost + Variable Cost 9.79+30.05 39.84 /- Rs.
COST PER 100 GRAMS : = = = Cost per kg / 10 39.84 / 10 3.984 =4/- Rs.
B.E.P. ANALYSIS
(i)
50.00 30.05
Particulars Sales (50 * 195000) Less : Variable Cost Contribution Less : Fixed Cost Profit
( ii )
B.E.P. ( IN UNITS ) : = Total Fixed cost Contribution per unit = 1908714 19.95 = = 95674.88 95675 units
( iii )
B.E.P. ( IN RS. ) :
P.V. Ratio =
3889500 * 100
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9750000 = 39.89 %
B.E.P. (in Rs.) = Total Fixed cost P.V. Ratio = 1908714 39.89 % = 4784944 /- Rs.
( iv )
B.E.P. ( IN % ) :
1908714 * 65 3889500
31.89 %
34
13%
441093.12 622054.4
11 %
35
247500 240000
247500 240000
247500 240000
132000 345000
132000 345000
132000 345000
TOTAL
964500
964500
964500
PARTICULARS Int.on capital Salary to admin staff Dep.on laptop Dep.on other assets
10000 9500
10000 9500
10000 9500
20000 364461
20000 364461
20000 364461
60000
60000
60000
OPERATING STATEMENT
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PARTICULARS SALES(A) Cost of operation: Raw materials Direct wages TOTAL COST OF OPERATION(B) Gross profit(AB) INDIRECT EXPENSES Total factory cost
3879600
3983600
4087600
964500
991038
1044115
Total admin cost Total selling cost Total indirect expenses EBIT (-)int. on cap. EBT (-)Tax @30% Net earnings
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Amt. Particulars Amt. Amt. ( per kg. ) 130.00 130.00 022.20 152.20
Opening stock of raw materials Add : purchase of raw materials Less : closing stock of raw material COST OF RAW MATERIAL Add : Direct Expenses PRIME COST Add : Factory Cost Depreciation On building Depreciation on machineries Salaries Utilities (50% fixed) (50% variable) 0
FACTORY COST
6834900
39
Add : Administrative overheads Interest on owned capital Salary to administrative staff Administrative expenses :Preliminary expenses w/o Depreciation on computer Depreciation on other assets
180961 144000
ADMINISTRATIVE COST Add : Opening stock of finished Less : Closing stock of finished COST OF PRODUCTION
7184361 7184361
60000
009.38 353.85
9750000
459.00
PROFI T
2505639
105.15
40
PARTICULARS By sales
AMOUNT 9750000
To Gross profit
3879600
TOTAL
9750000
TOTAL
9750000
41
5000
42
NET PROFIT
1065139
TOTAL
3879600
TOTAL
3879600
43
Capital
2262016
land
700000
(+)profit
1065139
Building (-)dep.
(+)int.
180961
Bank loan
(-)dep.
IDBI
3393024
Furniture (-)dep.
(-)int.
441093
Laptop (-)dep.
44
TOTAL
6460047
TOTAL
6460047
45
Opening stock of raw materials Add : purchase of raw materials Less : closing stock of raw material COST OF RAW MATERIAL Add : Direct Expenses PRIME COST Add : Factory Cost Depreciation On building Depreciation on machineries Salaries Utilities (50% fixed) (50% variable) 0
6563077
FACTORY COST
7736515
46
Add : Administrative overheads Interest on owned capital Salary to administrative staff Administrative expenses :Preliminary expenses w/o Depreciation on computer Depreciation on other assets
180961 144000
ADMINISTRATIVE COST Add : Opening stock of finished Less : Closing stock of finished COST OF PRODUCTION
8085976 8085976
60000
009.38 353.85
10000000
459.00
PROFI T
1854024
105.15
47
5834000 182400
By sales
10000000
To Gross profit
3983600
TOTAL
10000000
TOTAL
10000000
48
49
5000
NET PROFIT
1170823
TOTAL
3983600
TOTAL
3983600
50
Capital
3513116
land
700000
(+)profit
1170823
Building (-)dep.
(+)int.
180961
Bank loan
(-)dep.
IDBI
2827520
Furniture (-)dep.
(-)int.
Laptop (-)dep.
debtors
51
TOTAL
7324842
TOTAL
7324842
52
Opening stock of raw materials Add : purchase of raw materials Less : closing stock of raw material COST OF RAW MATERIAL Add : Direct Expenses PRIME COST Add : Factory Cost Depreciation On building Depreciation on machineries Salaries Utilities (50% fixed) (50% variable) 0
8313231
FACTORY COST 6
953974
53
Add : Administrative overheads Interest on owned capital Salary to administrative staff Administrative expenses :Preliminary expenses w/o Depreciation on computer Depreciation on other assets
180961 144000
ADMINISTRATIVE COST Add : Opening stock of finished Less : Closing stock of finished COST OF PRODUCTION
9889207 9889207
60000
009.38 353.85
10250000
459.00
PROFI T
300793
105.15
54
5980000 182400
By sales
10250000
To Gross profit
4087600
TOTAL
10250000
TOTAL
10250000
55
56
5000
NET PROFIT
1234046
TOTAL
4087600
TOTAL
4087600
57
Capital
4869900
land
700000
(+)profit
1234046
Building (-)dep.
(+)int.
180961
Bank loan
(-)dep.
IDBI
2262016
Furniture (-)dep.
(-)int.
Laptop (-)dep.
debtors
58
TOTAL
8252861
TOTAL
8252861
Salaries of the employees are assumed to be constant in all the three years.
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FUTURE PROSPECTUS
Today, Ice-cream proved its significance that it is a part of our diet. As there is only one unit in Saurashtra producing Ice-cream, we have a wider scope. Very first, our main aim is to take over the market of Saurashtra. The unit within 2 years will have an upper hand over the competitors due to better marketing, personnel, finance and production. We utilize maximum of we have, our plan is to increase the capacity upto 90%. And also we are changes the flavours of the Ice cream that people wants. We introduce some new flavours within the end of next year. Very Due to high profit volume Ratio, we are able to repay the loan . without any problem.
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BIBLOGRAPHY
Marketing Management- Philip Kotler
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