Professional Documents
Culture Documents
CHAPTER - 1
INTRODUCTION
INTRODUCTION
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REFRIGERATOR
FEATURES
The basic feature of any refrigerator is to provide temperature range which is conducive to maintain freshness of the food and other eatables stored in it Newer refrigerators may include: Automatic defrosting; A power failure warning, alerting the user by flashing a temperature display. The maximum temperature reached during the power failure may be displayed, along with information on whether the frozen food has defrosted or may contain harmful bacteria; Chilled water and ice available from an in-door station, so that the door need not be opened;
Water and Ice Dispensing became available in the 1970s. Also some refrigerators have icemakers built-in so the user doesn't have to use ice trays. Some refrigerators have water chillers and water filtration systems. Cabinet rollers that allow the refrigerator to be easily rolled around for easier cleaning; Adjustable shelves and trays which can be repositioned to suit the user; A Status Indicator to notify the user when it is time to change the water filter; An in-door ice caddy, which relocates the ice-maker storage to the freezer door and saves approximately 60 litres (2 cu ft) of usable freezer space. It is also removable, and helps to prevent ice-maker clogging; A cooling zone in the refrigerator door shelves. Air from the freezer section is diverted to the refrigerator door, to cool milk or juice stored in the door shelf.
Other specialised cooling mechanisms may be used for cooling, but have not been applied to domestic refrigerators. Magnetic refrigerators are refrigerators that work on the magneto caloric effect. The cooling effect is triggered by placing a metal alloy in a magnetic field. Acoustic refrigerators are refrigerators that use resonant linear reciprocating motors/alternators to generate a sound which is then converted to heat and cold using compressed helium gas. The heat is discarded and the cold is routed to the refrigerator.
CHAPTER - 2
COMPANY PROFILE
Videocon- A Vibrant Enterprise Videocon History A Man Of Ideas Investors Relation Board Of Directors Future Plans Vision And Mission Career In Videocon The Pioneering Tradition
The Videocon group emerges as a USD 2.5 Billion global congolomerate continuing to set trends in every sphere of its activities from a conference room sized assembly line in 1979.
With the Thomson acquisition Videocon has emerged as one of the largest Colour Picture tube manufacturers in the world operating in Italy, Poland and China, continuing to lead through new innovative technologies like slim CPT, extra slim CPT and High Definition 16:9 format CPT.
Videocon is an Indian multinational with interests in Consumer Electronics, Home Appliances, Colour Picture Tube Glass, and Oil & Gas. At that time it used to manufacture TV and Washing Machine. In 1989-90, Videocon started manufacturing Home Entertainment Systems, Electric Motors & AC. Videocon entered Refrigerators and coolers segment in 1991. In 1995, Videocon started manufacturing Glass shells for CRT and in 1996 it ventured into Kitchen appliances and crude oil segment. In 1998, Videocon started manufacturing Compressors & Compressor Motors. In the year 2000, Videocon took over Philips Color TV Plant. In 2005, Videocon took over 3 plants of Electrolux India and acquired Thomson CPT. Today; it has evolved into a giant conglomerate with annual revenues of over U$4.1 billion.
Today VIDEOCON products are adorn 5 million house-holds all over the country. From televisions to Audio systems, Washing Machines, Air Conditioners, Refrigerators, the range is both wide and unique. It is unique because VIDEOCON has so many models for each of its range of products. Every month, VIDEOCON launches at least one new model. VIDEOCON HAS CLASSIFIED its vast range of products line into two divisions, namely, CONSUMER ELECTRONICS (which includes, Televisions, VCRs, VCPs, and Audio systems) and HOME APPLIANCES (Washing machines, Refrigerates, and Air-conditioners) VIDEOCONs biggest assets are its sophisticate, automated and up-to-date plants. These boasts of in house facility for manufacturing fly back towns formers and tuners, fully computerised chips mounting facility and fully automatic assembly lines VIDEOCON are technologically the most advanced in the country.
The Videocon symbol, it reiterates the ethos of a company dedicated to maintaining the highest international standards of excellence through quality, technology and innovation. For over a decade now, Videocon has been brining the latest and very best in Consumer Electronics and Home Appliances. Successfully adapting the best of international technology to suit Indian needs, and crafting it to improve the quality of life - as millions of satisfied customers will agree.
The symbol of Videocon asserts its passion for global impact, and the two 'E's on either side represent the Group's wide spectrum of interests ranging from 'Electronics to Energy'. A symbol that proclaims a paradigm shift. A sign that represents the new force that is Videocon. Thus recapitulating our principle of reaching out and touching the lives of millions of people. Worldwide.
Where fields of sugarcane grow tall and proud. Where bushes of cotton bud bloom. Where tourists flock to the world-famous caves of Ajanta and Ellora. Where India's NO.1 Consumer Electronics and Home Appliances take shape, to take millions of Indians into a better, brighter future. This is Marathwada, India, where the Dhoot family launched Videocon International Limited in 1984, with the avowed purpose of producing world-class Color Television through a technical tie-up with Toshiba Corporation of Japan. Within a decade, Videocon emerged as India's leading brand of both Color and Black & White Televisions and continues to dominate this highly competitive market. The leader innovates. The leader forges ahead. The leader breaks new ground. Harnessing the advanced technology, relentlessly pursuing quality to achieve various international standards of Quality Control. Breaking through, time and again, with innovative products for a better life.
PROFILES OF LEADERSHIP
Futuristic Neuro Fuzzy Logic Washing Machines, User-friendly - No-Frost Refrigerators, the very latest music systems. The most sophisticated Color Television and VCRs. HighTech Air-conditioners. Videocon today, is a multi-faceted group, with 9 state-of-the-art manufacturing facilities all over India. Highly qualified engineers, trained in Japan, backed by 6500 technical and support staff, work together in close unison to produce India's leading branch of consumer electronic products and home appliances.
1995 was a landmark year for Videocon. It clearly reaffirmed its leadership in Color TVs, Black & White TVs, VCRs and VCPs, Washing Machines as well as No-Frost Refrigerators. Then Videocon began to reach out to the core. To industries at the heart of a nation: Petroleum, Power, Construction and Housing. Leading India into the future. With Confidence. With determination. With a commitment to excellence, rooted in the pioneering vision of a path breaker.
A Man of ideas. A man of substance. A man of vision. Shri Nandlal Madhavlal Dhoot, the founder of the Videocon group, completed his education in Ahmednagar, Pune, and in Maharashtra, India. A successful sugarcane and cotton grower, he boldly ventured forth and imported IIMT karkardooma Page 18
machinery from Europe, setting up the Gangapur Sakhar Karkhana (Sugar Mill) in 1955, at a time when the village had no electricity, thereby unleashing an industrial revolution. The die was cast. Over the years, Nandlalji's pioneering spirit found expression in a myriad ways, earning him the well-deserved reputation of the doyen of industrial activity in Marathwada, India. In early 80s, Nandlalji initiated his three sons - Venugopal, Rajkumar and Pradeep into the business. Through a technical tie-up with Toshiba Corporation of Japan, he launched India's first world -class Colour Television : Videocon Today, Videocon is a household name across the nation - India's No.1 brand of Consumer Electronics and Home Appliances, trusted by over 50 million people to improve their quality of life.
The Late Shri. Nandlal Madhavlal Dhoot Founder, The Videocon Group (26 February 1932 - 26 April 1993) A man of Ideas. A man of Substance. A man of Vision.
2.4 INVESTORS RELATION Ownership Structure Shareholding Pattern as on 30-09-2010 Sr. No (A) (1) (a) (b) Number of Total shares held in As a Category of Number of As a % of number of de % of shareholder shareholders (A+B+C) shares materialized (A+B) form Shareholding of Promoter and Promoter Group Indian Individuals/ Hindu 12 1214649 1214649 0.44 0.42 Undivided Family Bodies Corporate 37 193909430 193858700 70.92 66.82 49 195124079 195073349 71.36 67.24
Sub-Total (A)(1) (2) Foreign (a) Individuals Resident IIMT karkardooma Page 20
(Non-
Individuals/ Foreign Individuals) (b) Bodies Corporate (c) Institutions (d) Any Other (specify) Sub-Total (A)(2) Total Shareholding of Promoter and Promoter Group (A)= (A)(1)+(A)(2) Public shareholding Institutions Mutual Funds / UTI Financial Institutions/ Banks Insurance Companies Foreign Institutional Investors Sub-Total (B)(1) Non-institutions Bodies Corporate Individuals Individual Shareholders holding nominal share capital up to Rs. 1 lakh Individual Shareholders holding nominal share capital in
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0 67.24
49 195124079
195073349 71.36
35 39 5 107 186
48650154 17.81
2899 345046
12660210 11988201
11187863 10184731
4.63 4.39
4.36 4.13
(ii)
96
4393749
4227949
1.61
1.51
excess of Rs. 1 lakh (c) Any Other (specify) Sub-Total(B)(2) Total Public Shareholding (B)= (B) (1)+(B)(2) TOTAL(A)+(B) (C) Shares held by Custodians and against which Depository Receipts have been issued GRAND TOTAL (A)+(B)+(C)
533235
0.20
269857281 16819085
100
94.2 5.80
349586 290198634
286676366
100
100
"The Henchmen"
competitiveness and increase in capacity in Polland has opened up big opportunities in the OEM business. Last but not the least, in the domestic market consolidation with multiple brands paves the way for an unassailable lead in the market. In the Oil & Gas business, having all the basic operator capabilities of a prospecting entity, the group is looking to add more explorations and production depth as also oil bearing assets. The group will also get into gas distribution in India siginificantly.
result of its focus on developing loyal customers and reliable associates, Videocon is able to exceed expectations.
and enhances brand recall. A strategy that Videocon banks on a lot, especially on the domestic front.
Videocon has an environment which is Driven by Performance Strong Value base Empowered Inclusive Diversified Talent base Fun-filled
Emphasis on competence:
Competence is the basis for performance. Videocon sees competence as the most IIMT karkardooma Page 28
Equal opportunities:
Equal opportunities build trust among people. Videocon ensures equal opportunities regardless of gender, race, age, religion, or nationality.
Long-term perspective:
Maintaining a long-term perspective is the foundation for Videocon's HR policies. VIDEOCON's HR programs are designed with a long-term perspective and implemented with dedication and persistence.
Training:
Videocon offers diverse training programs to its employees according to position to encourage learning and development. We do this by equipping them with the professional capabilities and enabling them to apply the latest technologies at work.
Rewards:
Videocon offers its employees a competitive, unique rewards system which motivates employees to perform better by helping them to enhance their quality of life.
In Promoted by the Videocon Group, Videocon Appliances Ltd. was incorporated in 1988. Making the Group's diversification into the Home Appliances, Videocon has continued with its mission of bringing the benefits of innovative technology to millions of homes.
The company's first priority was to launch an international quality washing machine, thereby liberating the Indian housewife from the daily back-breaking, time-consuming drudgery of washing clothes by hand. Videocon introduced India's first Twin Tub Washing Machine, in collaboration with Matsushita Electric Industrial Co. Ltd., Japan.
Videocon quickly become the market leader. Today, Videocon produces India's widest range of washing machines, at its state-of-the-art plant at Chitegaon, Aurangabad, India. The only fully integrated washing machine plant in India with ISO 9002 certification; it is the second largest among Matsushita's licensees, worldwide.
The Videocon range includes washers, Semi-automatic and fully Automatic Washing Machines, Fuzzy Control Washing Machines and India's first Neuro Fuzzy Logic Washing Machine. FIRST WITH NO - FROST TECHNOLOGY Focusing its attention on an industry that underwent a technological stalemate for over a decade, Videocon turned it around. Entering the market in 1992 with breakthrough technology, Videocon pioneered India's first No-Frost Refrigerators, produced in technical (design and drawing) collaboration with Matsushita Refrigeration Co., Japan. Videocon has also significantly upgraded the conventional refrigerator by introducing features such as clean back, double-door, and automatic defrosting. The refrigerator plant has modern manufacturing facilities including Paint Shop and PUF Machines .
Videocon offers the widest range of Room Air-conditioners in India, manufactured under a design and drawing agreement with Matsushita Electric Industrial Co. Ltd. It was the first company to introduce Air-conditioners with Rotary Compressors and to launch Neuro Fuzzy Logic Split Air-conditioners. With a view to achieve self-sufficiency, build quality and reduce manufacturing costs, Videocon Appliances makes various components such as Moulds, Refrigerator Fan Motors, Washing Machine Motors, Compressors, Cooling coils and Mechanism Cases.
DISH WASHER
Videocon has just launched Dish Washer model VA 1200 which has specially designed for cleaning of utensils & dishes. This stand alone Dish Washer can handle the toughest cleaning jobs in the Kitchen.
CHAPTER - 3
Introduction to research Objectives of research Motivation in research Significance of research Criteria of good research Research design Sampling and sampling design
In short, the search for Knowledge through Objective and Systematic method of finding solutions to a problem is Research.
MEANING OF RESEARCH
Research in common parlance refers to a search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learners Dictionary of Current English lays down the meaning of research as a careful investigation or inquiry specially through search for new facts in any branch of knowledge. It is actually a voyage of discovery. We all possess the vital instinct of inquisitiveness for, when the unknown confronts us, we wonder and our inquisitiveness makes us probe and attain full and fuller understanding of the unknown. This inquisitiveness is the mother of all knowledge and the method, which man employs for obtaining the knowledge of whatever the unknown, can be termed as research.
Though each research study has its own specific purpose, we may think of research objectives as falling into a number of following broad groupings: 1. To gain familiarity with a phenomenon or to achieve new insights into it (studies with this object in view are termed as exploratory or formulative research studies); 2. To portray accurately the characteristics of a particular individual, situation or a group (studies with this object in view are known as descriptive research studies); 3. To determine the frequency with which something occurs or with which it is associated with something else (studies with this object in view are known as diagnostic research studies); 4. To test a hypothesis of a causal relationship between variables (such studies are known as Hypothesis-testing research studies.
2. Desire to face the challenge in solving the unsolved problems, i.e., concern over practical problems initiates research; 3. Desire to get intellectual joy of doing some creative work; 4. Desire to be of service to society; 5. Desire to get respectability.
Thus, research is the fountain of knowledge for the sake of knowledge and an important source of providing guidelines for solving different business, governmental and social problems. It is a sort of formal training which enables one to understand the new developments in ones field in a better way.
The analysis of data should be sufficiently adequate to reveal its significance and the methods of analysis used should be appropriate. The validity and reliability of the data should be checked carefully. Conclusions should be confined to those justified by the data of the research and limited to those for which the data provide an adequate basis. Greater confidence in research is warranted if the researcher is experienced, has a good reputation in research and is a person of integrity.
It implies that research is related basically to one or more aspects of a real situation and deals with concrete data that provides a basis for external validity to research results.
(i)What is the study about? (ii)Why is the study being made? (iii)Where will the study be carried out? (iv)What type of data is required? (v)Where can the required data be found? (vi)What periods of time will the study include? (vii)What will be the sample design? (viii)What techniques of data collection will be used? (ix)How will the data be analysed? (x)In what style will the report be prepared?
We can state the important features of a research design as under : (i) It is a plan that specifies the sources and types of information relevant to the research problem. (ii) It is a strategy specifying which approach will be used for gathering and analysing the data. (iii) It also includes the time and cost budgets since most studies are done under these two constraints. In brief, research design must, at least, contain:(a) a clear statement of the research problem (b) procedures and techniques to be used for gathering information (c) the population to be studied (d) methods to be used in processing and analysing data IIMT karkardooma Page 40
Research design includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. The research was designed in such a way that all the probable customers and the potential users were covered during the research so as to get accurate information and feedback from the respondents.
The research was divided in the following phases: 1) The respondents were segmented 2) The target customer were identified and approached 3) Collection of primary data via questionnaires 4) Analysis and conclusion
total population of elements. Data was processed under Microsoft Excel Software. About 100 samples were collected and analyzed through it. Frequencies, cross tabulation and inter comparison was done to interpret the data.
Research Instruments
Selected instrument for Data Collection for Survey is Questionnaire. Questionnaires: - A questionnaire consists of a set of questions presented to respondent for their answers. It can be Closed Ended of Open Ended Open Ended: - Allows respondents to answer in their own words & are difficult to Interpret and Tabulate. Close Ended: - Pre-specify all the possible answers & are easy to Interpret and Tabulate. Types Of Question Included: Closed ended Questions IIMT karkardooma Page 42
Sampling Plan
After deciding on the research approach and Instrument, the marketing researcher must design a Sampling Plan.this includes:. Sampling Unit: - Who is to be surveyed? The marketing researcher must define the target population that will be sampled. The sample Unit taken by me is a General individual customer those who trade in share market. Sample Size/ Population Size: - How many people should be surveyed? I have cover NCR for the survey. My sample size is 100. Sampling Procedure: - How should the respondent be chosen? In the Project sampling done is on basis of Random sampling.
Contact Methods
Once the sampling plan had been determine, the marketing researcher must device how the subject should be contacted: Mail, Telephone, Personal or On-line Interviews.
In my project I went for Telephone and Personal Interviewing WHY DO WE NEED SAMPLING?
a) Sampling is for economy. Research without sampling may be too costly. Sampling reduces the study population to a reasonable size that expenses are greatly reduced. b) Sampling is for speed. Research without sampling might be too time consuming. c) Sampling is for accuracy. IIMT karkardooma Page 43
If it takes too long time to cover the whole study population, there may be inaccuracy. The research must be finished within a reasonable period of time so that the data are still true, valid and reasonable. d) Sampling saves the sources of data from being all consumed. The act of gathering data may consume all the sources of information without sampling. In such a case, there is no more data to apply the conclusion to.
CHAPTER - 4
Introduction to data analysis Data analysis Diagrammatical representation and analysis Swot analysis
AREAS COVERED
The areas that have been covered are NCR.
TRAINING SESSION:The researcher has attended the training session in Videocon International Limited, where we came to know regarding the various products being made by Videocon and its various product ranges with different prices.
SOURCES OF DATA:The researcher has used primary as well as secondary sources for data collection. Primary data were collected through structured questionnaire and secondary data were collected by going through company record, brochures, articles etc in the newspapers and journals.
SCOPE OF THE SYUDY:The study was especially on the market size of refrigerator of Videocon brand in NCR.
Near about 100 customers formed the sample that mainly covers NCR. Personal interview was used for collecting the data from respondents. Structured questionnaire was used to collect data through personal interviews. The questionnaire includes closed ended questions.
The collected data is statistically analysed using various analysis techniques such as percentage analysis, cross tabulation and ranking etc were used.
STAGES OF THE RESEARCH STUDY:STAGE 1:-The researcher has spent first week on knowing about Videocons market share in different areas of NCR. STAGE 2:-We have spent second week on formulating questionnaire, deciding sample size and knowing regarding how we should proceed with the project. STAGE 3:- This stage deals with preparing the rough data of the questionnaire in the initial stage and final data of questionnaire. STAGE 4:- The fourth stage is concerned with interviewing the respondentsin different areas with the help of structured questionnaire and two weeks was spent on data collection.
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STAGE 5:-The work of data analysis has been done at the fifth sage. STAGE 6:-The last stage deals with interpreting. The data being analysed at the fifth stage.. After interpretation was completed the mainly concern was preparing the research project report for presentation using various tables, graphs ad charts.
Yes No
Q.3 Is it necessary to buy a Frost Free Refrigerator?? Yes No Total 17 83 100 Percentage- Necessary to buy a Frost Free Refrigerator
30 20
15 20 10 95
Consumers choice of brand (of those that owns refrigerator) Interpretation of the result
Above pie chart shows that among 100 samples, 95 consumers owns refrigerators and among 95 samples-:
Most of the customers use LG, Videocon or Whirlpool. Together they constitute ~80% of the market
Q. 5 Which are factors mostly affecting your refrigerator buying decisions? Factors Price Brand Features Customer Scheme Dealer Recommendation Previous Experience Others All 24% 18% 16% 12% 4% 14% 12% LG 27% 20% 13% 8% 4% 12% 16% Videocon Whirlpool Samsung 25% 22% 11% 10% 6% 10% 14% 20% 27% 11% 10% 8% 8% 14% 18% 22% 18% 8% 4% 15% 15% Others 26% 14% 20% 12% 6% 10% 10%
Price and Brand are the two major reasons for buying Refrigerators Dealer Recommendations are quite ineffective in pushing sales
Price and Brand are the two major reasons for buying Videocon Refrigerators Dealer Recommendations are quite ineffective in pushing sales
People buy Whirlpool refrigerators as it is a well known Brand Price comes as distant second as a reason for sales of whirlpool refrigerators Dealer Recommendations are also quite effective in pushing sales
Price, Brand and Features are three major reasons for buying Samsung Refrigerators Previous experience of the customers with the brand also pushes the sales
Price (Low) is the major reason for buying Refrigerators in Others category Features provided by the company also pushes the sales in Others category
Q. 6 What type problems you mostly faced in refrigerator? Factors Cooling Capacity Services Voltage Leakage Noise Others All 26% 19% 17% 7% 8% 8% 18% LG 29% 18% 15% 6% 6% 10% 18% Videocon Whirlpool Samsung 28% 19% 14% 7% 9% 7% 17% 22% 25% 13% 8% 10% 6% 16% 21% 19% 21% 5% 7% 12% 18% Others 28% 12% 22% 10% 8% 8% 12%
Cooling and Capacity are the two major problems with LG Refrigerators Bad after sales services and Noise are also major problems faced with LG Refrigerators.
Cooling and Services are the two major problems with Refrigerators in Others category Capacity is also a major problem faced by Refrigerators in Others category
Q.7 What types of scheme do you preferred? Discount on Prices Gifts & prices Scratch Cards Exchanging Offers Total 49 9 3 39 100
Discount on prices and exchanging offers are the two mostly preferred schemes by the people. It is followed by the gifts & prices and Scratch card schemes.
Q. 8 In your opinion which brand of Frost Free Refrigerator (Double Door) is best? LG Videocon Whirlpool Samsung Others Total 24 26 30 10 10 100
Best Frost Free Refrigerator
Whirlpool Refrigerators are perceived as the best Frost Free Refrigerator Its followed by Videocon and LG in popularity
Q.9 In your opinion which brand of Direct Cool (Single Door) Refrigerators are best? LG Videocon Whirlpool Samsung Others Total 23 28 28 11 10 100
Best Direct Cool Refrigerator
Whirlpool Refrigerators and Videocon refrigerators are perceived as the best Direct Cool Refrigerator. Its followed by LG and Samsung.
Q.10 In terms of capacities, which categories do you prefer most? 185,235, 270, 215 Ltrs. 240, 260, 290, 320, 350, 390 Ltrs. Total 76 24 100
Percentage-Refrigerator capacity
4.4) SWOT ANALYSIS of Videocon STRENGTH:1).Very good quality of product having fewer prices i.e. the quality being provided by Videocon is good with lesser price which can be affordable by a middle income family group. 2). Company provides very good after sale services in some areas having very good service center at various places. 3). Competitive in the sense that it is the only Indian company surviving in the market and competing with other multinational companies.
WEAKNESSES
1). Less advertisement i.e. exposure or knowledge which the consumer should have regarding the Videocon brand is not good because of lesser advertisement. 2). Targeting middle income group consumer and does not target upper-middle income group people. 3). Poor management in some areas i.e. service personnel were not available at the time when their need is required.
MARKETING OPPORTUNITIES
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1).Videocon should try to concentrate more on the refrigerator Segment where Videocons main competitor is L.G. and should capture more market share by this way. 2). Videocon should pay more attention to dealer grievances because they are the real strength and they can help the company in increasing their market share. 3). Videocon has target the middle income group level but in order to increase its market share, they should target or concentrate on upper-middle segment. 4). Videocon, as is losing its brand image because of lesser advertisement, so it should concentrate more on doing influence advertisement and reminder advertisement through which they should enhance their customer to buy their brand. 5). Videocon has to go in for product differentiation. Videocon has lost a marketing opportunity but it should now try to wrest it back.
MARKETING THREATS
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1). After Globalization, the biggest threat is from the foreign companies. If they are allowed to come in, they will become hyper-competitive. 2). L.G. and Samsung are the major threat for Videocon, so they should differentiate their products from each other in order to capture the market.
CHAPTER - 5 CONCLUSION
5. CONCLUSION
This research is a diagnostic study related to two main objective i.e. primary and secondary objective mentioned already. This section consists of all the findings carried out during research work. As topic was Market size of refrigerators, large number of factors influence buying behavior like few customers buy it for the sake of some differentiation, better quality, value of money it provides, aggressive nature of the company due to which it buys the product, product range, after sale service it provides etc. Small number of modification is required in Videocon refrigerator. The main advantage for the Videocon Company is its lower price and dealer friendly relationship which it holds. And at last I would like to conclude with that Videocon should advertise more in order to increase their sale and improve their brand image. It needs to do some innovation and increase the models in case of refrigerator. So, at last I would like to conclude that Videocon is the only Indian company competing with other multinational companies and surviving in the market, so it should deal with satisfying the demand of the customer at the time when they want.
CHAPTER - 6
LIMITATIONS
CHAPTER - 7
RECOMMENDATIONS
7. RECOMMENDATIONS
1). the company should reposition Videocon refrigerator so that they can increase the market share of refrigerator by innovating some new features in their products. 2). Advertisement in Television (star plus, Zee t.v., DD-1) and print media i.e. newspapers, magazines should be enhanced. 3). Videocon should improve their product line by increasing the model of their product line and imposing better quality and aesthetics of their product. 4). As like Big B, Shahrukh Khan is now the popular celebrity who is liked by everyone and is the brand ambassador of Videocon. Some emotional touch in the advertisement of Shahrukh Khan should help the customer in making impulse purchase. 5). Videocon should organize campaigns in different cities or at least offer sponsorship in village fairs, melas etc. in order to enhance the sale by the customer. 6). Videocon should become innovative and should create some new feature in their product and should become aggressive as far as their brand name is concerned.
7). Videocon has wide range of products, so adequate information must be disseminated through product publicity to make familiar all the ranges and their features to the customer. 8). Videocon can also try to introduce installment schemes for the refrigerators. This will enhance the sale.
CHAPTER 8 BIBLIOGRAPHY
8. BIBLIOGRAPHY
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BOOKS:
Kothari, C.R., Research Design, Research Methodology, Second Edition, New Delhi, New age International (P) Limited, 2004, Pg31-32. Kothari, C.R. Sampling Designer, Research Methodology, Second Edition, New Delhi, New Age Internation (P) Limited, 2004, Pg55-56. Aswathappa, k,Performance Appraisal- An Introduction, Human Resource and Personel Management, Third Editon, New Delhi, Tata Mc Graw-Hill Publishing Company limited, 2002, Pg 199-231.
Kothari, C.R., Research Methodology- An Introduction, Research Methodology-An Introduction, Research Methodology, second Edition, New Delhi, New Age International Limited, 2004, Pg 1-20.
Kothari, C.R., Defining the Research Problem, Researh Methodology, Second Edition, New Delhi, New Age International (P) Limited, 2004, Pg 24-25.
Kothari, C.R, Interpretation and repot writing, Research Methodology, Second Edition, New Delhi, New Age International (P) Limited, 2004, Pg.344-359.
SITES
CHAPTER 9 ANNEXURE
Videocon Group Of Company Industries Ltd. Videocon Tower, 12th Floor, Jhandewalan Ext. New Delhi-110055
NAME OCCUPATION ADDRESS
GENDER
MALE FEMALE
MOBILE NO.
Features
Price Brand Services Customer Scheme Dealer Recommendation Previous Experience Others
Q.9 In your opinion which brand of Direct Cool refrigerators are best?
LG Videocon Whirlpool Samsung Others
1 2
Prashant Sanjay
9837847431 9837802631 9838041112 9018355832 8802245631 9717214142 9953176848 9654321615 9560220943 9958227570 9312273043 9958929481 9871158681 8802836254 8802836028 9711709207 9971696244 9999235065 9811467876 8010524717 9990375436 9311598628 9268791459 9999235065 9811467876
3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Aman Singh Surabhi Praveen Kumar Alok Dushyant Singh Sambhav Sohu Anil P. Sharma Debyojit Das Lalu Kumar Singh Kiran Chopra Ganpati Sharma Deeptanshu Sivaraman Daljeet Kaur Prachi Singh Ankit Rai Anuj Kumar Devendra Singh Bijay Yadav Bhanu Pratap Sandeep Kumar Rajesh Anuj Devendra
26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 S.NO
Bijay Bhanu Pratap Sandeep Kumar Rajesh DeepaK Deeptesh Bipin Jeet Singh Mohan Sumit Vishal Harish Rai Dhirendra Kumar Sidheshwar Rupesh Anand Upendra Chaudhry Fuzain Muskan Rishab Chauhan Rajat Chauhan NAME
8010524717 9990375436 9311598628 9268791459 8010345481 9837167886 9458040449 8800748162 9015218682 9555450802 8010858248 9953424322 9910535946 8010399611 9971727496 9871328962 9350668998 8802422119 9654293898 9555753636 9971234405 CONTACT NO.
47 48
Sanjay Bhati
50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69
Naresh Vikash Keshari Sarfraz Alam Srininas Shashi Bhushan Manoj Mridul Sandeep Mhd Arsad Ali Sunder Singh Pradeep Sharma Shashikant Rajesh Amit Kumar Deepak Pandey Santosh Kumar Rupesh Kumar Rasid Ali Mhd.Alam Chaman Singh
9528040094 8802438710 8010216279 9717030627 9977663189 9871057278 9654007228 9717225776 9717907223 9311660182 8802332753 9555448631 9953832306 8010503694 9818735255 8010062340 9278457760 8010295310 9650478587 9810554103
S.NO
NAME
CONTACT NO.
70 71
9654006753 9650731652
72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 89 90 91 92 93
Ram Babu Santosh Singh Rajendra Rajeev Kumar Mukul Kumar Bhimesh Yadav Bhagwan Das Mukesh Kumar Awadesh Deepak Surya Rajeev Kumar Vimal Amrendra Gyanendra Dhananjay Ratendra Kumar Raghanath Mohitendra Dharmendra Dhiraj Soni
9971597460 8802971225 9891018854 9136197635 9015803737 8802466076 8010272790 9761041307 9818141275 9289625578 9811259752 8802911364 9289406329 8727318769 9555827679 9958718317 9953584915 9450924450 9953535187 9811908517 9708162210
S.NO
NAME
CONTACT NO.
94
Jalaj Chopra
8802262982
95 Hemant Kumar 96 97 98 99 100 Shahrukh Ansari Kamlesh Piyush Dubey Himanshu Rajiv Khanna 9136474676 9582850380 9555517594 9711204936 9837635229 9811530234