Default Question Block Do you reside in the United States?

Yes No

How often do you purchase fashion accessories?

Never Less than once a year 1-3 times a year Once a month 2-3 times a month 4-5 times a month More than 5 times a month

How much do you typically spend on fashion accessories?

Less than $25 $26-$50 $51-$75 $76-$100 More than $100

Please rank the following by order of importance when considering fashion accessories by dragging and dropping. (1 being the most important and 6 being the least)
Quality/Durability Price Color Brand Style/Design Trends/What's "In"

How often do you purchase shoes?

Less than once a year 1-3 times a year Once a month 2-3 times a month 4-5 times a month More than 5 times a month

How much do you typically spend on a pair of shoes?

less than $25 $26-$50

$51-$75 $76-$100 more than $100

Which style(s) of shoes do you typically purchase? (Check all that apply)
Athletic Sneakers (i.e. basketball, running, training, etc.) Fashion Sneakers (i.e. Supra, Nike Dunks, Creative Recreation, etc.) Sandals Boat/Deck Shoes Skate Shoes (i.e. Vans, Etnies, etc.) Boots Dress/Formal Heels Other

Which brand(s) of shoes do you typically purchase?

How well does each statement describe you?

Not at all like me It is important to me to own a pair of shoes that no one else has. Shoes are one of the most important ways I have of expressing my individuality. I buy shoes for their functionality (i.e. protection, support, etc.) not for style. I'm not afraid to be the first to wear something different in fashion. Customization is important to me because I want to be different. I buy new fashion looks only when they are well accepted. I enjoy going out to shop and seeing products before I buy them. To me shopping online means additional shipping charges, waiting, and unsecured credit card information. Shopping online is enjoyable and convenient for me. Not much Somewhat Quite a lot like me like me like me Just like me

Where do you go to find the latest trends relevant to your style? (Check all that apply)
Friends/Family Internet/Social Media/Blogs Magazines/Catalogs Celebrities/Role Models Television/Movies Other

Most people consider me a(n)... (Check all that apply)

Athlete Sports Fanatic Sneaker/Shoe Head Dancer Racer

Gamer Raver Musician Artist Hipster

Fashionista Surfer Skater Punk Other

Which type of music do you listen to? (Check all that apply)
Jazz Blues Country Soft Rock Classic Rock Alternative Metal Post Hardcore/Screamo Pop Punk Hardcore/Punk Indie Pop/Contemporary R & B Hip Hop & Rap Techno Trance Electro Dubstep Reggae Ska Other

Are you familiar with the term "shoe jewelry"?

Yes No

Based on the following picture

How much would you expect to pay for this sort of product?
In dollars

10

20

30

40

50

60

70

80

90

100

2 jewelry bars

I believe these products to be... (Check all that apply)

High quality Stylish Something I would wear Something I would give as a gift Low quality Unstylish Not something I would wear Not something I would give as a gift

Would you purchase these products?

Yes, why? No, why not?

Based on the following picture

How much would you expect to pay for the shoe jewelry? (Not the shoe)
In Dollars 0 10 20 30 40 50 60 70 80 90 100

10 glossy horizontal bars

Based on the following picture

How much would you expect to pay for the shoe jewelry? (Not the shoe)
In Dollars 0 10 20 30 40 50 60 70 80 90 100

10 matte horizontal bars

Based on the following picture

How much would you expect to pay for the shoe jewelry? (Not the shoe)
In Dollars 0 10 20 30 40 50 60 70 80 90 100

10 glossy diagonal bars

Based on the following picture

How much would you expect to pay for the shoe jewelry? (Not the shoe)
In Dollars 0 10 20 30 40 50 60 70 80 90 100

1 lace lock

Based on the following picture

How much would you expect to pay for the shoe jewelry? (Not the shoe)
In Dollars 0 10 20 30 40 50 60 70 80 90 100

1 pin

I believe these products to be... (Check all that apply)

High quality Stylish Something I would wear Something I would give as a gift Low quality Unstylish Not something I would wear Not something I would give as a gift

Would you purchase these products?

Yes, why? No, why not?

Before today, have you seen or heard of the products in any of the pictures?
Yes, where? No

Have you purchased the products in any of the pictures?

Yes, which brand and where? No

Which state do you live in?

Which county do you live in?

What is your gender?

Male Female

What is your age?

Under 13 13-17 18-25 26-34 35-54 55-64 65 or over

What is your ethnicity?

White/Caucasian African American

Hispanic Asian Native American Pacific Islander Other (please specify)

What is your current status?

Single, never married Married without children Married with children Divorced Separated Widowed Living w/ partner

What is your estimated annual income range?

Below $20,000 $20,000 - $49,999 $50,000 - $79,999 $80,000 - $99,999 $100,000 or more Prefer not to answer

What is the highest level of education you have completed?

Less than High School High School / GED Some College 2-year College Degree 4-year College Degree Masters Degree Doctoral Degree Professional Degree (JD, MD)

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