Attitude & Values

Mrs. Shuchi Dikshit

Attitudes are relatively stable clusters of feelings, beliefs and behavioural dispositions towards some specific objects

Evaluative Component Cognitive Component Behavioural Component

Process of Cognitive Dissonance

Process in which inconsistency between the attitudes leads to dissonance and in the process of overcoming , there is a change in the attitude of the person Changing our own attitudes

Process of Persuasion
In this , the target person is given a message in which the information presented is designed to change attitude Changing others attitude

Target Person

Communicator People we like Eloquent Speakers Credible Speakers

Communication Clear & intelligent Not too extreme Small Discrepancy

The Behavioural Intention Model

It suggests that focusing on a persons specific intention to behave in a certain way makes behaviour more predictable and the relationship between the attitude and behaviour more understandable than if intention is not considered

Expectations from the behaviour

Affects

Attitude developed by the person

Which influences

Propensity to behave
Leading to

Actual Behaviour
Leading to

Compliance with the social norms about the behaviour

Affects

Formation Of personal norms

Which influences

Propensity to behave

Work Attitudes
Job Satisfaction

Pay, promotion, supervision, work itself and co-workers Relation to Job Behaviour

Organizational Commitment

A belief in organization goals & values Willingness to exert considerable effort on behalf of the organization A desire to remain with the organization

Job satisfaction & behaviour

Emotional Intelligence

The ability to monitor own & others feelings & emotions to discriminate among them and use it to guide thinking & actions

Social Intelligence

Ability to perceive & interpret social situations along with behavioural flexibility & adaptibility

Appreciative Intelligence

Reframing (Perceive) Appreciating the positive See how future unfolds from the present

Sources of Organizational Commitment

Developing deeper ties with co-workers and organization Seniority brings in advantage at work place and results positive work attitude Opportunities in work market might reduce due to age and hence stronger attachment with organization

Beliefs & Trust

Beliefs are the assumptions that we make about ourselves, about others and we expect things to be. Trust is the amount of confidence and the belief that an individual has in specific individuals or groups.

Symptoms of lack of trust

An active, inaccurate grapevine Elaborate approval processes Low initiative High Turnover High fear factor among employees Defensiveness Turf wars

Steps for building trust

Effective Communication Real Understanding Development of relationship of mutual respect Maintaining the integrity of the relationship

Values
These are stable enduring beliefs about what is worthwhile that influence thoughts and behaviour

Types of Values
Theoretical:
Discovery of truth & rationality Economic: Utility & practicality Aesthetic: Harmony & artistic aspect of life Social: Love & concern for others Political: Power & competition Religious: Unity of relation with universe & purpose of being

Value Conflicts
Intrapersonal Value Conflict Interpersonal Value Conflict Individual Organization Value Conflict