SATYA SADAN B-157, RAJAJIPURAM LUCKNOW-226017 (91)09369672633/09453624927 grvgyan@gmail.com www.preemptive.

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GAURAV GYAN SRIVASTAVA

SUMMARY 3 years of Academics as Lecturer of Strategic Brand Management.

3 years of Consulting Experience in the field of Advertising and Brand Development.

Experience of taking new business offerings from idea stage to first revenues. Demonstrated experience of handling complete engagements from initiation to closure. PGDBM - SIMS, Ghaziabad and PGDHRD in Human Resource. Lucknow University. HIGHLIGHTED CAREER ACHIEVEMENTS
RESEARCH PAPERS PERSENTED AND PUBLISHED:-

Title of the Research Paper

1. AGRIPRENEURSHIP & RURAL DEVELOPMENT 2. RURAL MARKETING THE BIG BANG

Level
International International National

Organizer
BHU/ TENNESSEE STATE UNIVERSITY-USA INVERTIS INSTITUTE OF MANAGEMENT STUDIES, BAREILLY BIRLA INSTITUTE OF TECHNOLOGY (DU) RANCHI/NOIDA-CAMPUS MOTILAL NEHRU NATIONAL INSTITUTE OF TECHNOLOGY-ALLAHABAD AMRAPALI INSTITUTE-HALDWANI (UK)

3. INDIA, SMEs & FINANCIAL CATASPHORE

4. LINE OF DEFENCE FOR SMEs IN National ECONOMIC-SLOWDOWN 5. GREEN REVOLUTION AND AGREPRENEURSHIP 6. POLITICAL BRANDING & CUSTOMER SATISFACTION National

National

DELHI BUSINESS SCHOOL (DELHI)

PROJECTS WORKED UPON: Human Branding & Political Marketing Political branding the Vaccination of Political Immunity (Naxals+Maoist) Vs Rural Development= Challenge India Rural Marketing- The Big Bang Mahatma Gandhi National Rural Employment Guarantee Act- Truth Beyond Line

CONSULTING: - Preemptive Consulting Services- New Delhi

Running consultancy Preemptive Consulting Services - New Delhi, Lucknow, Kanpur, Etawah Profile: - Preemptive Consulting Services is a business and brand consultancy. Our worldview is captured through the lens of applied human physiology. We work to uncover the societal and unconsciously rooted knowledge that shapes consumer behavior, to develop highly strategic and powerful business building propositions. The deep human insights we discover, create more human Political brands. The Preemptive Consulting Services is a team of multi-disciplinary group of individuals with expertise in cultural anthropology, business development, brand strategy, marketing & communications, advertising, and market

research. Our clients have come to rely on our insights and experience to develop: Master Brand Strategy & Brand Architecture, Brand Positioning/Repositioning, New Product Development, Innovative Concept Testing, and Ethnographic Studies.

PROFESSIONAL EXPERIENCE

INJ Business School-Greater Noida Duration:- 22.March.2010

Designation:- Asst. Professor Role & Responsibilities:1. Taking lectures of Strategic Management according to daily curriculum and accessing the performance of
students of M.B.A. 2. Development of IIIR (Integrated Institute Industry Relationship) 3. Corporate liaisoning. 4. Strategy Making & Implementation for Admission Cell

Amrapali Institute-Nainital

Duration:- 19.Feb.2009-19.March.2010 Designation:-Lecturer Role & Responsibilities:1. Taking lectures of Production & Operation Management according to daily curriculum and accessing the
performance of students of M.B.A. 2. Acquire Research Projects from SIDCUL based Manufacturing Units. 3. Publication & Training Placement Related Work.

IIMT- Gr.Noida

Duration:- 8.March.2008-11.Feb.2009 Designation:-Lecturer Role & Responsibilities:1. Taking lectures of Production & Operation Management according to daily curriculum and accessing the
performance of students of M.B.A. 2. Publication & Admission Related Work.

EDUCATION
Sr. No. 1 2 3 4 5 Course PGDBM PGDHD Graduation Intermediate High school Specialization / Subject Marketing and Finance HRM Mathematics & Physics Mathematics & BIO Science University / Board Shiva Institute Of Management Studies Ghaziabad University Of Lucknow University Of Lucknow U.P. Board U.P. Board

BOOKs IN PROCESS:The Fusion ( Strategic Alliances Vs Challenge India) Ag-En-Finance (Rural Development & Banking Reform) Ethical Adds & Political Immune System (Political Marketing)

FACULTY DEVELOPMENT PROGRAMME: Participated in AICTE Sponsored SDP on Case Study Methodology 8th-10th August2009
EXTRA-CURRICULAR ACTIVITIES

F UND-RAISER, VOLUNTEER AND ACTIVE MEMBER OF HUMAN WELFARE SOCIETY-LUCKNOW

CONDUCTED
STUDENTS AT WEEKLY CLASSES IN

E NTREPRENEURSHIP DEVELOPMENT & SMALL SCALE FINANCE

FOR UNDERPRIVILEGED

ASC-LUCKNOW

MEMBER, PLACEMENT COMMITTEE , BIT - KANPUR MEMBER, PLACEMENT COMMITTEE , SMIT-ETAWAH

 GUEST LECTURER, SMIT-ETAWAH

REFERENCES: 1. Product Manager Mr. Saurabh Srivastava AMAZON.COM United Kingdom 0044-208-636-9523(Office) 2. Senior Scientist (DNA/RNA-Synthesis) Mr. Sant Kumar Boston (USA) 0017815265382/0017813545314 3. Dr. William B. Delauder, Higher Education Consultant President Emeritus Delaware State University 001-30-2836-8646 4. Mr. Mohd. Zubair Ahmad Asstt. Professor LBSIMT-Bareilly 0581-2429205/2429203/09759921991 Date: Place:

(Gaurav Gyan Srivastava)