SUMMARY QUESTIONNAIRE

I distributed 15 questionnaires to a sample of my target audience (females interested in R&B, social class mainly being c1/c2) A summary of the answers given are indicated in red 1. Are you : Female- aged 16-19 and interested in R&B music? (Circle Yes/No)

A: 100% of people answered they were aged 16-19, female and interested in R&B music
What R&B music/artists/bands do you currently listen to?:

A: The main bands/artists given were: Rihanna, TI, Drake, Trey Songz, Beyonce
What attracts you to R&B music? The lyrics of the songs The instruments and vocals used The image of the Indie genre The artists/bands Other (specify below) 2.

A: The main attraction people have to R&B music is: The instruments and vocals used
3. How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than 1 1-2 2-3 3-4 More than 4

A: The price most people are willing to pay is: 2-3

4. Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5. NO (If No please go on to answer question 6)

A: The main amount of people: Dont actually currently buy magazines 5. Specify which music magazine(s) you buy and /or read.

. What do you like about this magazine? .

6. Why dont you buy and or read music magazines? (tick the answers that apply) I dont really know much about them They dont interest me They dont seem to be aimed at people like me Theyre too expensive I dont buy/read any magazines Other reasons (please specify)

A: The main reason why people dont buy music magazines is: They dont interest them
7. What would encourage you to buy a music magazine? (Please Circle) Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of oncoming gigs Cheap price other (please specify)

A: The main way to encourage people to buy a music magazine is: Both free gifts and exclusive news and oncoming gigs

8. Which of the following magazines do you find the most eye-catching/appealing? (circle response)

please give reasons Why? ......

A: The most popular magazine was indentified as: Magazine B because it gives a more classier and modern edge towards R&B, also focusing more on the role of women within R&B rather then the male artists
9.What would you like to see on the cover of a music magazine? Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) Preferred images /photographs 0 1 2 3 4 5

a) b) c) d) e) f)

for cover of magazine Several images one main image of key artist/band Musical instruments/props Bright colours Darker colours Other-please specify What specific images/ photographs associated with R&B would you like to see on the front cover and would attract you to a music magazine

A: The main features that the reader would like to see on the front cover of the magazine is: One key images of the artist/band and the use of dark colours to present a more classier vibe rather then a colourful outburst which more likely represents a more sophisticated and neatly presented magazine with accurate information.
10. What contents would you like to see in this R&B music magazine? To what extent do you agree or disagree that the following would be good content for this music magazine Examples of appropriate content 0 1 2 3 Gig guides General info about the music scene Info about particular bands/ artists Gossip Latest news Fashion Other (please specify)

A: The main content that the audience would like in the content of the magazine is: Latest news on artists/band, concerning topics such as upcoming gigs and articles on their personal life or sessions on tour.
11. What would you like to see in a double page spread article that would feature in this magazine: Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) 0 1 Interview with a R&B artist/band Article about R&B scene General article about main R&B developments

Musical instruments/props Bright colours Darker colours Other-please specify What specific images/ photographs associated with R&B would you like to see on the front cover and would attract you to a music magazine

A: The main feature the audience wants within the double page spread of the magazine is: Interviews with bands/artists with the use and mix of bright and dark colours.
Thank you for taking part in this research