Franchisees need efective tools to Increase Online Lead Generation & Unit-level Sales. The team behind Empowerkit has an intimate, frst-hand understanding of challenges. Iranchisees need to not only create a web presence, but to control it, as well.
Franchisees need efective tools to Increase Online Lead Generation & Unit-level Sales. The team behind Empowerkit has an intimate, frst-hand understanding of challenges. Iranchisees need to not only create a web presence, but to control it, as well.
Franchisees need efective tools to Increase Online Lead Generation & Unit-level Sales. The team behind Empowerkit has an intimate, frst-hand understanding of challenges. Iranchisees need to not only create a web presence, but to control it, as well.
Franchisees need efective tools to 877.803.4213 hello@empowerkit.com 3.6 billiononlinesearcheseverymonthforlocalservices 90%ofconsumerssearchonlinefrst Costperleadforinboundmarketingis60% lowerthantraditionaladvertising Withalocalwebsitethatisupdatedfrequently,franchiseescangaina: Empowering your franchisees on the web The team behind Empowerkit has an intimate, frst-hand understanding of the challenges and opportunities facing franchises today, along with a strong expertise and focus on designing and developing results-driven web properties for franchisors and franchisees. To schedule a free consultation with an Empowerkit strategist and see a tour of the platform, please call (877) 803-4213 and ask for Chris Anderson, or email chris@empowerkit.com [Franchisees] need to not only create a Web presence, but to control it, as well. Lisa Barone, Outspoken Media 55% increase in customer trafc 90% increase in leads !"#$%&'()*+,$-'+.'/)01(2&&2+$)+31&+%&4 5/66+728+9:;;<+:=>?@AB> Franchsors consderng Lhe eecLveness o Lher ranchsees' onlne presence are generally n one o Lhe ollowng sLages. Asscssng Your Currcnt 5tucton +,&-./(.#01&.'&.2#03&/4'".&#.5& You've realzed Lhe need or local websLes Lo empower ranchsees wLh a beLLer way Lo ncrease awareness and cusLomer acqusLon n Lher local markeLs, and you're unsure abouL how Lo proceed n ndng and mplemenLng a soluLon. The prmary ocus o Lhs paper s addressng ranchsors aL Lhs sLage. 6,&7"8.&9':;$<.<%&/0%&$/"092<%5 You've nally rolled ouL your ranchsee sLes and are anxous Lo geL eedback and see Lhe resulLs. WhaL's crLcal aL Lhs sLage s ensurng LhaL Lhe mosL opLmal soluLon has properly been mplemenLed or your needs, and LhaL you have dened success meLrcs n place Lo monLor resulLs over Lme. n Lhs paper you'll learn some crLcal eaLures and capablLes you should have n place, and beLLer undersLand Lhe ongong Lme and nancal commLmenL you should anLcpaLe movng orward. =,&>/?<&2/%&/&8'$".#'0&@'(&8':<&.#:<5 you're readng Lhs, you're probably quesLonng Lhe eecLveness o Lhe soluLon you currenLly have n place or your ranchsee websLes. hre you seeng Lhe ncreases n Lrac and lead generaLon you had projecLed? hre ranchsees able Lo leverage Lhe sysLem Lo posL locally relevanL conLenL, and are Lhey happy wLh Lhe resulLs? you've had Lhe same soluLon or some Lme now, and you're unhappy or unsure abouL Ls real value, L's Lme Lo consder a beLLer opLon - and Lhs paper wll show you how. A,&B#%C/)&.2('"12&#:;$<:<0./.#'05 n Lhs sLage, you've already denLed Lhe need or ranchsee websLes, and are currenLly n Lhe process o mplemenLng a soluLon, whch may be a bulL-rom-scraLch sysLem your T Leam s workng on, or someLhng you've Lasked a vendor wLh. n Lhs sLage, L's mporLanL Lo reassess Lhe eecLveness and vablLy o Lhe approach you've chosen, and Lhs paper wll gve you some greaL normaLon Lo consder. !"#$%&'()*+,$-'+.'/)01(2&&2+$)+31&+%&4 5/66+728+9:;;<+:=>?@AB> When assessng whaL's mporLanL or your ranchsee websLes, whaL maLLers mosL s Lhe reLurn on nvesLmenL kO). n mosL cases Lhe success meLrcs you should assess or ranchsee websLes Lo help dene Lhe kO, n order o mporLance, are. RD. Whct Ultmctcly Mcttcrs When consderng Lhe raLe o success you can acheve on Lhese key meLrcs or your ranchsee websLes, Lo ulLmaLely ncrease unL-level sales and royalLes, Lhere are cerLan eaLures and capablLes your soluLon wll need n order Lo produce posLve resulLs n Lhe long run. elow s a lsL o Lhe mosL mporLanL eaLures and capablLes you should requre Lo acheve opLmal resulLs. +,&D</%E.'EF"8.':<(&F'0?<(8#'085& Wcbstc lccds thct convcrt to pcyng customcrs. A,&D</%&G<0<(/.#'05& +++++C(2(3$'2+31/3+0$"#6&3&+31&+#'("/',+0/66+3$+/03($)+$)+31&+2(3&8 6, Website Truc: Thc cmount o] trcgc gcncrctcd to thc wcbstc ]rom vcrous sourccs. =,&-</(92&H/03#0185& ++++ 5ccrch cngnc rcnkngs ]or tcrgctcd kcy words n loccl sccrch rcsults. SLaLc, unchangng websLes yeld low, sLagnanL placemenL n search engne resulLs. ExperLs agree LhaL Lhe sLrongesL mpacL on hgher search rankngs, by ar, s eecLed by requenL conLenL updaLes Lo a websLe, whch has shown Lo yeld a % ncrease n Lrac and a O% ncrease n leads. Franchsees musL be able Lo publsh some degree o orgnal conLenL Lo Lher local websLes. For one, local conLenL drecLly ncreases local search rankngs, n Lurn drvng more LargeLed Lrac, secondly, local-cenLrc conLenL ensures a unque and engagng experence or Lhe local markeL, Lhus ncreasng converson raLes. hlLhough local websLes are speccally geared Lowards ncreasng unL-level perormance, L's mporLanL LhaL ranchsors manLan a comorLable level o oversghL and conLrol. There needs Lo be easy mechansms or Lhe ranchsor Lo dsLrbuLe cerLan conLenL Lo ranchsee websLes, approve conLenL ranchsees posL, and ensure brand conssLency across all sLes. I(<J"<0.&K;%/.<8 D'9/$&F'0.<0. I(/092#8'(&F'0.('$ !"#$%&'()*+,$-'+.'/)01(2&&2+$)+31&+%&4 5/66+728+9:;;<+:=>?@AB> There are numerous oLher eaLures you'll lkely wanL, buL Lhe above charL ouLlnes Lhe undamenLal capablLes you'll need or Lhe soluLon powerng your ranchsee websLes n order or L Lo be a successul underLakng. Snce EmpowerkL was desgned speccally Lo meeL Lhe needs o ranchsors and ranchsees, L accounLs or all o Lhese capablLes and much more. L's mperaLve LhaL Lhe conLenL managemenL sysLem or ranchsee websLes s exLremely smple Lo use or Lhose who are non-Lechncal. Franchsees are slow Lo adopL soLware soluLons LhaL are complcaLed Lo learn and use. SLrong ranchsee adopLon s a musL, so Lhe sysLem's ease o use wll be a major acLor n Ls ulLmaLe success. You need an easy way Lo deploy new ranchsee websLes quckly and cosL-eecLvely, and Lake websLes down need be. There should be a managemenL nLerace whch allows a non-Lechncal sLa member Lo eorLlessly deploy new ranchsee websLes, and deacLvaLe Lhose or locaLons LhaL close, wLhouL havng Lo boLher and pay) your T Leam or L. There musL be a way Lo measure resulLs. Ensure Lhere are comprehensve analyLcs avalable Lo Lhe ranchsor, and more smpled analyLcs or ranchsees. eng able Lo show ranchsees perormance nsghLs o Lher local websLes n an easy Lo undersLand and dgesLble manner s a powerul way Lo gan broad adopLon and supporL. L/8<&'@&K8< -9/$/4#$#.) M<(@'(:/09<&N08#12.8 !"#$%&'()*+,$-'+.'/)01(2&&2+$)+31&+%&4 5/66+728+9:;;<+:=>?@AB> -41-/-"$$#%/-+$/$ UlLmaLely, L's less mporLanL whch Lechnologes are used n mplemenLng Lhe soluLon, how long L Lakes, or how much Lhe nvesLmenL s. These are all very mporLanL consderaLons, buL whaL Lrumps everyLhng else s deLermnng who s besL equpped Lo comprehensvely undersLand Lhe busness objecLves and goals or ranchsee websLes, and execuLe Lhe soluLon so LhaL Lhe ulLmaLe level o value and kO s realzed. Here are Lhe recommended nexL sLeps based on your currenL sLage n Lhe process. +,&-./(.#01&.'&.2#03&/4'".&#.5 There unorLunaLely are very ew soluLons on Lhe markeL or deployng and managng a scalable neLwork o ranchsee websLes, and as you probably recognze by Lhs ponL, L's unlkely LhaL your T Leam wll be able Lo cosL-eecLvely mplemenL Lhe besL soluLon. You should clearly dene your busness objecLves or Lhs nLaLve, and careully assess all o your opLons. Gve us a call or emal Lo schedule a demo o EmpowerkL, Lo see how L can sLreamlne Lhe successul mplemenLaLon o kO-drven websLes or your ranchsees. A,&B#%C/)&.2('"12&'(&["8.&&&&& &&&&&9':;$<.<%&#:;$<:<0./.#'05 WheLher you're n Lhe mdsL o rollng ouL a soluLon or your ranchsee websLes, or you've jusL compleLed Lhe projecL, L's sLll mporLanL Lo ensure LhaL you've made Lhe besL decson LhaL wll yeld opLmal long-Lerm resulLs. You'll need some Lme Lo assess Lhe eecLveness o Lhe soluLon you've mplemenLed - buL aLer readng Lhs paper you're sLarLng Lo second guess your approach, L's always beLLer Lo cuL your losses and mplemenL Lhe rghL soluLon Lhen Lo leL an unsuccessul nLaLve drag ouL, and lose Lme, money, and credblLy wLh your ranchsees n Lhe process. Luckly, swLchng over Lo EmpowerkL s boLh asL and cosL-eecLve, so conLacL us you're nLeresLed n seeng anoLher possble opLon LhaL can produce beLLer resulLs. 6,&>/?<&2/%&/&8'$".#'0&@'(&8':<&.#:<5 y now you're really sLarLng Lo reLhnk Lhe eecLveness o your currenL ranchsee websLes, and Lhe ncrease n revenue LhaL could be generaLed Lhrough a beLLer, more robusL soluLon. Don'L worry, Lhs s a very dculL problem Lo solve, and mosL ranchsors lack Lhe oresghL you had early on when you denLed Lhe need, and acLually dd someLhng abouL L. Gve us a call - leL's Lake a closer look aL whaL you have now, and Lhe level o mprovemenL n lead generaLon and cusLomer conversons you could expecL Lo see Lhrough swLchng Lo a soluLon lke EmpowerkL. !"#$%&'()*+,$-'+.'/)01(2&&2+$)+31&+%&4 5/66+728+9:;;<+:=>?@AB> The Leam behnd EmpowerkL has an nLmaLe, rsL-hand undersLandng o Lhe challenges and opporLunLes acng ranchses Loday, along wLh a sLrong experLse and ocus on desgnng and developng resulLs- drven web properLes or ranchsors and ranchsees. To schedule a ree consulLaLon wLh an EmpowerkL sLraLegsL and see a Lour o Lhe plaLorm, please call 877) 8O-/21 and ask or Chrs hnderson, or emal chrs@empowerkL.com Notc. thcsc ]urcs crc cstimctcs, cctuc| numbcrs wi|| ccpcnc on thc numbcr o] cccicctcc rcsourccs cssincc to thc pro]cct cnc thc s|i|| |cvc| o] your in-housc tccm. What the Franchise Experts are Saying about Empowerkit: Increase Online Lead Generation & Unit-level Sales... Franchisees need efective tools to 877.803.4213 hello@empowerkit.com 3.6 billiononlinesearcheseverymonthforlocalservices 90%ofconsumerssearchonlinefrst Costperleadforinboundmarketingis60% lowerthantraditionaladvertising Withalocalwebsitethatisupdatedfrequently,franchiseescangaina: Empowering your franchisees on the web The team behind Empowerkit has an intimate, frst-hand understanding of the challenges and opportunities facing franchises today, along with a strong expertise and focus on designing and developing results-driven web properties for franchisors and franchisees. To schedule a free consultation with an Empowerkit strategist and see a tour of the platform, please call (877) 803-4213 and ask for Chris Anderson, or email chris@empowerkit.com [Franchisees] need to not only create a Web presence, but to control it, as well. Lisa Barone, Outspoken Media 55% increase in customer trafc 90% increase in leads Awesome website platform for franchise systems! Good, clean modern design and easy to use. Franchisors must give up some control to gain the results they want: greater revenues for franchisees. Empowerkit ofers franchisors as much control as desired, while empowering franchisees with a strong online presence. Im impressed this is a great solution for franchisors and franchisees. Building a system in-house would be too costly and time consuming. We saw immediately Empowerkit was focused on ROI, which meant a lot to us. The ease of use and fexibility of Empowerkit was simply unmatched. Empowerkit is simple to use for franchisees, and gives the franchisor a great deal of control over its local websites. More importantly, its core focus is on increasing customer acquisition and retention to drive unit-level sales. Empowerkit is a great platform for franchisors and franchisees to expand their presence on the Internet. Its user-friendly, cost efective and allows franchisees to independently market products and/or services, while keeping the franchisors overall branding strategy consistent Rachel Dror, Fishman Public Relations Lizette Pirtle, Expansion Experts Brian Reardon, Junk King Franchise Tom Evans, Blendz Franchise Todd Weiss, CFA, Sunshine Consulting Ltd Empowerkit is the ultimate toolkit for you and your franchisees to succeed on the web. Allowing your franchisees to easily customize and manage their own web presence using a powerful web-based platform, Empowerkit provides you control over your brand, and your franchisees get control over content, functionality, and daily maintenance tasks for their website. Empowerkit oers a library of all the latest and greatest applications all under one roof, enabling your franchisees to successfully run their businesses online. And the best part, theres no installation, no setup, and no waiting. 877.803.4213 hello@empowerkit.com Empowerkit is a product of Empowering your organization on the web Value to You + Your Franchisees Value Franchisor Franchisee Brand Control Applications Lower Costs Increase Adoption Insight Empowerkit sets boundaries to creativity, through control over style and applications to ensure the integrity of your brand. Empowerkit provides control over content, functionality, and daily maintenance tasks. You don't have to worry about keeping up with the newest applications. We maintain the applications to make sure they are all tuned up and bug free. Franchisees can deploy apps on-demand. No installation, no setup, no waiting. ROI Empowerkit strengthens SEO and enables powerful online marketing for franchisees, in turn driving sales, which directly increases your royalties. Franchise sales reps will also now have a very competitive advantage for prospective franchisees. Empowerkit won't just wow customers - it will increase unit level sales. Franchisees can now manage their websites easily and eectively, in turn driving more targeted trac, resulting in higher lead ow and conversions. Empowerkit is a fraction of the cost of other solutions and completely hassle free. No IT sta, no servers, no admins. Franchisees are empowered with technology to promote themselves and run better businesses online. You don't have to provide material or teach franchisees about subjects that they are not specialized in. We provide educational materials, advice and constant support so franchisees can leverage Empowerkit to the fullest extent. Includes a customized dashboard that showcases key metrics that matter and enable you to make critical decisions. Highlights key metrics on the unit level to help franchisees adapt their businesses for tomorrow. Pricing Empowerkit starts from per site Starter applications Access to premium applications All features of the EK platform All Empowerkit packages include With Empowerkit: Create a 90% increase in local leads Capitalize on 3.6 billion local searches each month Capture the 90% of consumers who search online rst Increase web trac by 55% with locally relevant content Slash cost-per-lead by 60% compared to traditional advertising Schedule a demo today to learn more - call Schedule a demo today to learn more - call (877)803.4213