Question No: 1 ( M a r k s: 1 ) http://vuzs.net Which one of the following phrases reflects the marketing concept?

The supplier is a king in the market Marketing should be viewed as hunting not gardening This is what I make, wont you please buy it? This is what I want, wont you please make it?

Question No: 2 ( M a r k s: 1 ) http://vuzs.net If a local company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?

Focusing on today is important for us Making money is our business The customer is always right Keeping prices low is our objective

Question No: 3 ( M a r k s: 1 ) http://vuzs.net Which one of the following options is best to explain the purpose of intranets?

Buying and selling processes Business-to-business purchasing Communication among employees

Maintaining customer relations

Question No: 4 ( M a r k s: 1 ) http://vuzs.net All of the following are accurate descriptions of a companys mission statement,EXCEPTwhich one?

Missionstatement should fit the market environment Missionstatement should be realistic Missionstatement should be broad Missionstatement should be motivating

Question No: 5 ( M a r k s: 1 ) http://vuzs.net Which of the following sets refers to the order or sequence of marketing management functions?

Control implementation market planning Market planning control implementation Implementation control market planning Marketing planning implementation control Question No: 6 ( M a r k s: 1 ) http://vuzs.net Advertising agencies are an example of which of the following marketing intermediaries?

Insurance company Financial intermediary

Marketing services agency Physical distribution firm

Question No: 7 ( M a r k s: 1 ) http://vuzs.net "How people feel about corporations, government agencies, trade unions and universities" refers to which of the following views? People's view of others People's view of societies People's view of themselves People's view of organizations

Question No: 8 ( M a r k s: 1 ) http://vuzs.net Which one of the following isNOTa part of the macro-environment?

Demographic forces Natural forces Competitors' forces Political forces

Question No: 9 ( M a r k s: 1 ) http://vuzs.net Marketing information from which of the following databases can be accessed more quickly and cheaply? External Internal & External

Internal Representatives

Question No: 10 ( M a r k s: 1 ) http://vuzs.net Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research?

That does not currently exist in an organized form That already exists somewhere, having been collected for another purpose That the researcher can obtain through surveys and observation That already exists somewhere in an organized form

Question No: 11 Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the following information?

Personal Attitude Descriptive Exploratory

Question No: 12 ( M a r k s: 1 ) http://vuzs.net If ABC Ltd knows that its market share inPakistanhas dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process?

Hypothesis development Symptom identification Problem identification Data interpretation

Question No: 13 ( M a r k s: 1 ) http://vuzs.net Which one of the following factor isNOTused for measuring the social class?

Income Number of children in family Occupation Education

Question No: 14 ( M a r k s: 1 ) http://vuzs.net Which one of the following three-step process represents Perception?

Motivation, personality and attitudes Collecting, eliminating and organizing information inputs Receiving, organizing and interpreting information inputs Anticipating, classifying and discarding information inputs

Question No: 15 ( M a r k s: 1 ) http://vuzs.net

Persons pattern of living as expressed in his or her psychographics represents which one of the following concept?

Personality Culture Lifestyle Motive

Question No: 16 ( M a r k s: 1 ) http://vuzs.net Which one of the following option represents the collection of data for the purpose of applying appropriate actions at a subsequent time?

Lifestyle Learning Perception Attitude

Question No: 17 ( M a r k s: 1 ) http://vuzs.net Which one of the following isNOTthe stage that customers go through in the process of adopting a new product? Awareness Interest Evaluation Culture

Question No: 18 ( M a r k s: 1 ) http://vuzs.net After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organizational buying decision process? Problem recognition Product specification Product-supplier search Product evaluation

Question No: 19 ( M a r k s: 1 ) http://vuzs.net Demographic segmentation divides the market into groups based on which of the following variables? Size, location, industry, customer Size, company, industry, technology Location, size, occupation, race Customer, technology, company, industry

Question No: 20 ( M a r k s: 1 ) http://vuzs.net Which of the following factors are often used for segmenting customer groups? Geographic factors Psychographic factors Behavioral factors Demographic factors

Question No: 21 ( M a r k s: 1 ) http://vuzs.net A marketer has brought same products in the market for all segments without considering the needs and wants of the customers. Which one of the following strategy is being practiced by the marketer? Undifferentiated marketing strategy Differentiated marketing strategy

for more contents visit

http://groups.google.com/group/vuZs Concentrated marketing strategy Custom marketing strategy

Question No: 22 ( M a r k s: 1 ) http://vuzs.net Buyer- seller similarities is an attribute comes under which one of the following concepts?

Demographic factors Personal characteristics Situational factors Operating variables

Question No: 23 ( M a r k s: 1 ) http://vuzs.net Which of the following are those products purchased for further processing or for use in conducting a business? Unsought products Specialty products

Shopping products Industrial products

Question No: 24 ( M a r k s: 1 ) http://vuzs.net Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges?

Product line Line extension Private brand Product bandwidth

Question No: 25 ( M a r k s: 1 ) http://vuzs.net After concept testing, a firm would engage in which stage for developing and marketing a new product?

Marketing strategy development Business analysis Product development Test marketing

Question No: 26 ( M a r k s: 1 ) http://vuzs.net A review of the sales, costs and profit projections for a new product to find out whether they satisfy the companys objectives refers to which one of the following concepts?

Business feasibility Feasibility study Business analysis Product acceptance

Question No: 27 ( M a r k s: 1 ) http://vuzs.net In which of the following product life cycle stages, sales are zero and the companys investment costs mount?

Product development Introduction Growth Maturity

Question No: 28 ( M a r k s: 1 ) http://vuzs.net In which one of the following stages of the product life cycle sales fall off and profits stop?

Growth Introduction Decline Maturity

Question No: 29 ( M a r k s: 1 ) http://vuzs.net

McDonald's run advertisement featuring children, senior citizens and minority groups. What does this ad show?

Company is product oriented Company considers only environmental factors Company has several target markets Company is market oriented

Question No: 30 ( M a r k s: 1 ) http://vuzs.net When a customer pays Rs.1000 and receives a television set in return. What does this example show?

Exchange Transaction Market Segment

Question No: 31 ( M a r k s: 1 ) http://vuzs.net In a company division, a product line within a division, or sometimes a single product or brand reflects which one of the following options?

Market BCG SBU Initiator

Question No: 32 ( M a r k s: 1 ) http://vuzs.net Planning that involves developing a strategy to meet competition and ensure long-term survival and growth represents which one of the following planning types?

Long-range planning Short-range planning Annual planning Strategic planning

Question No: 33 ( M a r k s: 1 ) http://vuzs.net Which one of the following is a chief goal of the implementation function in marketing process?

Develops marketing plans Turns plans into actions Takes corrective actions Develops strategic plans

Question No: 34 ( M a r k s: 1 ) http://vuzs.net "Consumers are spending more on products and services that will improve their lives rather than their image reflects which aspect of the cultural environment?

People's view of others People's view of themselves

People's view of organizations People's view of nature

Question No: 35 ( M a r k s: 1 ) http://vuzs.net Suppose marketers at Lever Brothers are trying to determine whether the use of coupons for detergent was the reason for a sales increase in a particular store. What type of study conducted to answer this question? Exploratory Descriptive Causal Qualitative

Question No: 36 ( M a r k s: 1 ) http://vuzs.net ABC Company wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information. Which one of the following data wouldBESTbe classified for this study?

Causal Experimental Primary Secondary

Question No: 37 ( M a r k s: 1 ) http://vuzs.net Which one of the following isNOTconsidered as competitive differentiation of a company? Product

Service Image Sales

Question No: 38 ( M a r k s: 1 ) http://vuzs.net Which one of the following characteristics isNOTa requirement for effective segmentation?

Differential Achievable Accessible Measurable

Question No: 39 ( M a r k s: 1 ) http://vuzs.net Which one of the following product requires a lot of advertising, personal selling and other marketing efforts because consumer either does not know about it or knows about it but does not normally think about buying? Specialty products Shopping products Industrial products Unsought products

Question No: 40 ( M a r k s: 1 ) http://vuzs.net Business markets can be segmented on the basis of all of the following variablesEXCEPT: Personal characteristics

Operating variables Selling approaches Situational factors

In which strategy command spend a lot on advertising and consumer promotion to build up consumer demand, if successful then consumer will ask their retailers for the products, the retailer will ask the wholesales and wholesales will ask the producers. Pull Strategy Positioning Strategy Push Strategy Segmentation Strategy Pull strategy is the promotional strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand; if successful, consumer will ask their retailers for the product, the retailer will ask the wholesalers and wholesalers will ask the producers. So these are two strategies through which availability of products can be created in the market for final consumers. Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors. Complex buying behavior Dissonance-reducing buying behavior Habitual buying behaviors Variety-seeking buying behaviors

Distribution of product to get it in the marks refers to which of the following activities? Selling Activities Advertising activities Promotion Activities Place or distribution activities

The process of dividing a total market into market groups so that persons within each group have relatively similar product need refers to which of the following?

Segmenting (Not Sure) Differentiating Target marketing Concentrating http://www.vuzs.net/ Companies begin their marketing with one targeted segment and then expand into other segments refer to which of the following concepts? Concentrated Multisement Total Marks Target Marking

Which of the following is NOT a part of the macro-environment? Demographic forces Natural Forces Competitor forces Political forces Which of the following is NOT an alternative to increase in the process of a commodity ? Reducing product size Using Less Expensive materials Unbundling the product Non of the above Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT: Physiological need Safely need

Need recognition Self- Actualization http://www.vuzs.net/ Which one of the following is a key to build lasting relationships with consumers?

Price of the product Need recognition Nature of Product Customer Satisfaction

Which of the following may be ignored while making channel distribution decisions? Analyzing Consumer Service Needs Setting Channel Objectives and Constraints Identifying Major Alternatives None of the above Which of the following is NOT an external factor while setting the price of a new product? Nature of Market and Demand Competitors Strategies and prices Environmental factors None of the above A transaction in which the organization is making an initial purchase of an

item to be used to perform a new job refers to which of the following purchases? Straight rebuy purchase Delayed purchase New-task purchase Modified rebuy purchase A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it? LAN Intranets Extranet Internet Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other? Intranets Extranets Internet Bytes How many stages involved in the consumer adoption process? Six Seven Three Five

In which of the following stage marketer provides quality product and services without variation in quality? Storing Selling Standardizing and grading Risk Taking Which public take developments into account on larger scale? Financial publics Media publics Government publics Citizen-action publics Which one of the following stage is NOT a part of buyers black box? Brand choice Product choice Need recognition Dealer choice If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? Advertising Publicity Personal selling Sales promotion

Which of the following may be ignored while making channel distribution decisions? Analyzing Consumer Service Needs Setting Channel Objectives and Constraints Identifying Major Alternatives None of the above

Which of the following is NOT an external factor while setting the price of a new product? Nature of Market and Demand Competitors Strategies and prices Environmental factors None of the above

A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases? Straight rebuy purchase Delayed purchase New-task purchase Modified rebuy purchase

A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. which one of the following networks represents it? LAN Intranets Extranet Internet

Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other? Intranets Extranets Internet Bytes

How many stages involved in the consumer adoption process? Six Seven Three Five

In which of the following stage marketer provides quality product and services without variation in quality? Storing Selling Standardizing and grading Risk Taking

Which public take developments into account on larger scale? Financial publics Media publics Government publics Citizen-action publics

Which one of the following stage is NOT a part of buyers black box? Brand choice Product choice Need recognition Dealer choice

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?

Advertising Publicity Personal selling Sales promotion

n a super store you want to purchase dry milk for making tea. In the selection phase you go to dry milk shelf and find the dry milk of two companies. You select the one and ignore the other. Which one of the following is the weak connection you have with the rejected brand? Brand Equity Brand Positioning Brand Packaging Brand Labeling

Provide more quality products and services without variation in the quality refers to which of the following marketing functions? Standardizing and grading Transporting Storing Selling

Pak Suzuki Motor Company needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by Pak Suzuki Motor Company? Mail Telephone

Personal interview All of the given options

Company B is an internet service provider company and it has launched two different packages which charge a fixed and some variable rates according to usage in a month. Company B is using which type of product mix pricing strategies? Product Line Pricing Optional Product Pricing Captive Product Pricing By Product Pricing Value based pricing is a type of pricing method which is used to set the price of product. Which of the following source derive this technique in setting the price? MArket Customer Product All of the above Which one of the following is an example of a convenience consumer product? Petrol A motorcycle A bicycle Athletic shoes

Planning that involves developing a strategy to meet competition and ensure long-term survival and growth represents which one of the following planning types Long-range planning

Short-range planning Annual planning Strategic planning

The process of shaping and refining potential product ideas refers to which one of the following options? Prototype development Concept development Test marketing Idea screening

Which of the following environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society? Natural environment Political environment Societal environment Cultural environment

This systematic collection and analysis of publicly available information about competitors and developments in the marketing environment is very useful. What is it called? Marketing data Marketing intelligence Web Master Secondary data

Quiz Start Time: 08:45 PM Time Left 82 sec(s) Question # 1 of 10 ( Start time: 08:45:38 PM ) Total Marks: 1 When the purchasing manager of ABC Company buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision? Select correct option: Does the quality of the goods meet company specifications? Does the supplier also sell to my competitors? Does the supplier consistently deliver on time? Does the price meet the company budget requirements?

Quiz Start Time: 08:45 PM Time Left 87 sec(s) Question # 2 of 10 ( Start time: 08:47:01 PM ) Total Marks: 1 Relationship marketing is an integral part of which type of marketing philosophy? Select correct option: Customer and marketing philosophy Product philosophy Production philosophy Selling philosophy

Quiz Start Time: 08:45 PM Time Left 88 sec(s) Question # 3 of 10 ( Start time: 08:48:08 PM ) Total Marks: 1 An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is: Select correct option: Wholesaling Retailing Franchising Warehousing

Following are the pricing adjustment strategies EXCEPT one? Select correct option: Geographical pricing International pricing Segmented pricing Sociological pricing

The mental act, condition or habit of placing trust or confidence in another shows which of the following option? Select correct option: Motive Belief Behavior Attitude

A company can increase its business in four ways. Which is not one of these ways? Select correct option: It can add new product lines, thus widening its product mix. It can lengthen its existing product lines. It can add more versions of each product and thus deepen its product mix. The company can discontinue some of its lines. A company can increase its business in four ways. Which is not one of these ways? Select correct option: It can add new product lines, thus widening its product mix. It can lengthen its existing product lines. It can add more versions of each product and thus deepen its product mix. The company can discontinue some of its lines.

Which one of the following step is the first step of research? Select correct option: Defining the problem and research objectives Developing the research plan Implementing the research plan Interpreting and reporting the findings

Which one of the following scheme is TRUE regarding marketing research? Select correct option: Gathering data, analysis, interpretation

Analysis, gathering data, interpretation Interpretation, gathering data, analysis Interpretation, reporting, analysis

All of the following are the stages in the adoption process EXCEPT: Select correct option: Awareness Interest Evaluation Laggards http://www.vuzs.net/ Which one of the following factor relates to family that influences consumer behavior? Select correct option: Cultural Social Personal Business