Cloud Computing Vision or Reality

19-01-2012
Your business technologists. Powering progress | 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture
The Context
Conditions of too much uncertainty
Buzzword + hype
own convenience (even us)
Cloud is young and complex concept

lack of history it is still changing
Markets = non-additive ecosystems

dynamic, complex and interrelated credible/workable comparisons? everyone claims to be a leader
2 | 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture
Our journey
The Foundations
Decomposing Adoption
Looking Forward
Inside Technology
http://www.flickr.com/photos/esparta/4111703709/
The Foundations Definition

What it IS Cloud Computing
The Transition of the IT Industry from a Product-based to a Service-based Economy

Source: How Cloud Vendors lie to you and How they steal your money Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi

What it IS NOT Cloud Computing
The Transition of the IT Industry from a Product-based to a IaaS, PaaS or SaaS Virtualization + Data Center Automation Service-based Economy
Rebranding what we currently do Outsourcing

Essential Characteristics
Economy Pay-per-use Productivity Built-to-Stock Commodities Infraestructure Scale-Out Components Resource-Pools Architecture Multi-Tenancy Security for Failure Convergence Agility Designed Delivery Simplicity On-Demand
Rapid Provisioning
Automation
Market Competition Economies
of Scale
Elasticity
Self-Service
The Foundations Commoditization

It is the Life Cycle of any Object and/or Business Activity
Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg
Ubiquity
Utilities
Commodity Product
Services
Custom Built Innovation

Certainty

Examples The Electricity
Ubiquity
National Grid Westinghouse (1890)
Hippolyte Pixii (1830)
Wollaston (1821)
Certainty

Examples The Journalism
Ubiquity
Blogs Television Radio Printed Press
Twitter
Towncrier
Certainty

Examples The CRM
Ubiquity
SalesForce.com (2002)
Siebel (1994)
Marketing Databases (80s) Customer Lists (80s) Certainty


Examples The IT Infrastructure
Ubiquity
Amazon EC2
Commoditized HW
IBM 650 (1954) LEO (1949) Z3 (1941)

Certainty

a transition, an evolution
Ubiquity
as a Service
Utilities
Commodity
as a Product
Product
Services

Certainty

driven by market competition
Demand for New Stuff
Demand Competition
Ubiquity++
Ubiquity
Funcionality++
Improvements on Current Stuff Offer Competition

Certainty

wich splits markets among Leaders and Followers
Ubiquity
Competitors
Demand for New Stuff Demand Competition
Competitive Disadvantage
We
Certainty

so that we dont really have a choice
Ubiquity
Competitors
but keep up with changes

Red Queen Hypothesis Leigh Van Valen (1973)
We
Certainty

but fosters Innovation through Creative Destruction & Componentization
Ubiquity
Enables & Accelerates
Creative Destruction
Joseph Schumpeter, 1942
Componentization
Herbert Simon, 1973
Certainty

The Innovation Cycle: examples outside.in Steven Johnson launched outside.in with 60K $ from a private investor It would have costed 50M $ just 5 years before
What Would Google Do? Jeff Jarvis (2009)
Ubiquity
Creative Destruction Componentization
Certainty

The Innovation Cycle: examples the rise of Search Engines
National Electrical Grid Internet Commoditized HW
Ubiquity
Search Engines
Certainty

It changes consumption expectations
Ubiquity
+ Consumption
+ Units Consummed > Global Expenditure
+ Efficiency
< Cost/Unit
Technological progress that increases the efficiency with which a resource is used tends to increase the rate of consumption of that resource
The Jevons Paradox William Stanley Jevons (1865)
Certainty

changing our current structural limits too
Importance
Current IT Limits
Unmet Demand
Projects

IT becomes a Cost of doing Business, rather than a Strategic Asset
Ubiquity
there is no direct relation between spending on computers, profits or productivity

The Business Value of Computers Paul Strassmann (1990)
http://www.infoeconomics.com/business-value.php
Volume Market
... as they become ubiquitous they become commodity inputs. From a strategic standpoint, they become invisible; they no longer matter
IT Doesnt Matter Nicholas Carr (2003)
http://www.nicholasgcarr.com/articles/matter.html
Value Market
Certainty

In fact, Cloud Computing is about Balancing Risks and Opportunities
Commoditization
Economies of Scale
Decision
Transition
Confusion Governance
Management, Leadership, Control
Outsourcing
Suitability
Pay per Use
Competence Focus on Core Confidence Cautivity Speed Security Strategic Control
Innovation
Transparency

but just remember
Ubiquity
Competitors
We
we dont really have a choice but keep up with changes

Red Queen Hypothesis Leigh Van Valen (1973)
Certainty
Market Environment General Outlook

The same way the Transport Industry delivers people and things
Private vs. Public
Car
Shuttle
Bus
Plane
Price vs. Features (Flexibility / Agility / Security)

the IT Industry will do it too
Private vs. Public
Traditional IT/ Private Cloud
Hosted VPC*
Community Cloud
IaaS/PaaS/ SaaS
* VPC: Virtual Private Cloud

though we are still in the early stages of adoption
Private Cloud
Hosted VPC
Community Cloud
XaaS

Adoption is a complex, multidimensional phenomenon
Private Cloud
Hosted VPC
Community Cloud
XaaS
Market Segment / Business Activity / Service Type Customer/Company Profile Country(s)/Location(s)

and every Business has its own Technology Mix
Private Cloud
Company D
Hosted VPC
Company D Company C Company B Company A
Community Cloud
Company D Company A Company B Company A Company C
XaaS
Company D Company C Company B
Company A
Company C
Company B

evolving with time, in line with each Business Strategy (hopefully)
Private Cloud
Company D Company A Company C Company B Company A
Hosted VPC
Community Cloud
Company D Company A Company B Company A Company C
XaaS

... so, there is room for everything!...
The same way IT is an heterogeneous environment today our experience with Cloud Services is and will be increasingly Hybrid! what we dont know is the internal composition for our own context/market
http://www.flickr.com/photos/evelynishere/3327074778/sizes/l/in/photostream/
Market Environment Decomposing Adoption

Projection exercise Company Size, Delivery Type & Adoption Rate
2011
SaaS PaaS
Public
2012
Mobility Verticals
2013
2014
2015
2016
2017
2018
2019
2020
Q
M
Public
SaaS
Q
M
Private
L PaaS
IaaS
Public
Q
SaaS/PaaS Verticals
Projects PoCs
M
L Capacity
Verticals, VDI
Private
Q
Virt2IaaS DCiaB, VDI
DCiaB
M
L
Verticals

but cross-service interactions can accelerate adoption Look-out!
2011
SaaS PaaS
Public
2012
2013
2014
2015
2016
2017
2018
2019
2020
Public
Private
IaaS
Public
Third Parties can also start activities in the Cloud because of interactions with you!
Private

but uncertainty is everywhere non linear behavior + high deviation
2011
SaaS PaaS
Public
2012
2013
2014
2015
2016
2017
2018
2019
2020
Public
Private
IaaS
Public
Private

Bottom line: talking about Cloud Adoption is meaningless
2011
SaaS PaaS
Public
2012
2013
2014
2015
2016
2017
2018
2019
2020
Public
Private There are no diseases, but patients
IaaS
Public
Analyze and speak about your own context/market: strategically & tactically
Private
Market Environment Looking forward

The Cloud is a Building Block of the Future Gartner
http://cloudcomputing.sys-con.com/node/1939920
5 year projection
10 year projection

The Cloud is a Building Block of the Future Gartner
Mobility B2C B2B NFC Analytics Business Intelligence Big Data Internet of Things BYOC M2M
5 year projection
10 year projection

The Cloud is a Building Block of the Future Atos LookOut Radars
http://lookout.atosconsulting.com/radars/

The Cloud is a Building Block of the Future Atos LookOut Radars
Smart Objects Wearable Computing Context-Aware Crowdsourcing Zero Tolerance Robotics Ubiquitous Connectivity Digitally Connected Society
http://lookout.atosconsulting.com/radars/

IT Industry growth model Less Bodies = Services++ & Technology++ Cloud Computing
Outsourcing / Services
Professional Services Time


growth in a systemic crisis context are you kidding me?
Cloud Service Delivery can provide the cost efficiencies that we all need
But!: we also need have to get ready for a post-crisis context
http://www.flickr.com/photos/artemuestra/2941650098/sizes/m/in/photostream/

just do things differently to obtain better results (hopefully)
Not IT Surgeons any more! Lets embrace the Power Shovel!

A different mindset can make the magic happen
http://www.flickr.com/photos/double-m2/4694962578/sizes/l/in/photostream/ http://www.flickr.com/photos/mad_house_photography/4411839186/sizes/l/in/photostream/
Technology Market roles

The Cloud Computing Sphere
Consumers
Service Providers
Technology Providers
System Integrators

Consumers Substantially different? Not really You already (should) do it
they get the benefits: simplicity, agility, speed & cost effectiveness but maturity will always be our duty: SLAs, Security, Automation, Governance, not a problem, just an opportunity!
http://www.flickr.com/photos/vgb-studios/6605427961/sizes/l/in/photostream/

Lets talk about the details: lets talk about Technology ;-)
Service Providers
They also have to know! System Integrators

Technology A Technical Architecture Perspective

Its Services what drive Designs, not the opposite EA wont disappear
Cloud Architecture
RAIN* Design
Scale-out Designed for Failure at the Application Level Stack of Commodity Components
Cloud(Enterprise Architecture)
Containerized Design
Unchanged Application Designs Underlying scale-out Infrastructure
vApp
vApp
vApp
Presentation
Application Persistence
Presentation
Presentation Application Persistence
Cloud Service
vNode vNode vNode vNode
Cloud Infrastructure Services

EA*
Layered Design
Limited Scale-out Designed for Failure at the Infrastructure Level
* RAIN: Redundant Array of Inexpensive Nodes * EA: Enterprise Architecture * SSO: Single Sign-On * OSS: Operational Support Services * BSS: Business Support Services
SSO* + Integrated BSS* & OSS* Fabric Computing

Different worlds different Business Strategies
Cloud Architecture
Cheap Technologies
Commodity DC* + HW + OSS*
Costly!
Enterprise DC* + HW + COTS* Layers Increasingly bigger with Time & Scale!
Ad-hoc Applications & Infrastructure

Skilled Teams + New/Evolved Processes DevOps: boundaries gets blurred
IT Investment Protection
Skills + Engineering Patterns & Practices Virtualization + New/Evolved Processes
Service-based Automation
Infrastructure semantics can be ignored Business-oriented semantics!
Infrastructure-based Automation
Infrastructure semantics matter Infrastructure-oriented semantics Virtualization silos
* OSS: Open Source Software * COTS: Commercial Of The Shelf * DC: Data Cener

Different worlds different Business Strategies
Cloud Architecture
Commodities dont care about Feature Differentiation

Commodity DC + HW + OSS
IaaS dont care about Feature Differentiation on COTS

Multivendor IaaS standardize APIs on commonalities; (i.e: OpenStack)
Why invest in Products for Features that we will never use?

The World is not static Enterprise Apps consume new Tech on Upgrade
EA Solutions will, eventually, became SaaS
EA
Technology Builders
Layered Design

Lock-in Risks not structurally differential: the ecosystem is just bigger IaaS Infrastructure SaaS/BPaaS Service/Application
Product Behaviors Architecture
Not everything is equally risky! Divide and Conquer!

Web Services Technology Intensive
Standard Transports
Infrastructure Semantics
Mix of Technology and Labor Patterns
Infrastructure Products/Services
Structural Risk Map

Semantic Mappings
Vertical Industry Information Brokers/Exchangers Data Formats Code Information Schemas Hard-coded Mappings Labor Intensive
Product Settings Scripts
Ad-hoc Data Transformations
Managed Services World of Products
Systems Integration World of Code

Lock-in Risks not structurally differential: the ecosystem is just bigger
It doesnt exist a clearly Functional Frontier for each Technology Domain!
Element Management
Orchestration
* BPM: Business Process Management
Workflow & Process Automation
BPM*

Lock-in risks are not structurally differential: the ecosystem is just bigger
An Appliance Strategy can simplify EA Every component evolves and changes with time!
CSA* Legacy Systems
EA
* CSA: Client/Server Architecture

http://thinkinbig.org/index.php/2011/05/thinking-about-cloud-strategy/
http://blogs.the451group.com/information_management/2011/04/15/nosql-newsql-and-beyond/
* OSS: Open Source Software

Explosion of Data Persistence Services Massive scale-out/elastic semantics
Mitigation: OSS*; Engineering patterns; Technology ubiquity degree; vendor selection

Subsystem Map for Hybrid, Multi-Cloud, and Multi-Technology Environment
Cloud Service/Fabric Controller
VMWare
vCloud vSphere vFabric
Microsoft
System Center Hyper-V Azure
Citrix
XenDesktop XenServer Cloud.com
RedHat
RHEV KVM/SPICE OpenShift
OpenStack
Amazon RackSpace
SalesForce NetSuite SAP
Traditional IT
ESB*/EAI*
Business Support Services

SAL*
Service Catalog
SAL*
Ordering
SAL*
Pricing
SAL*
Rating
SAL*
Billing
SAL*
Metering
SAL*
Entitlement
SAL*
Accounting
Payables Receivables Clearing
Operational Support Services

SAL*
Self-Service Portal
API
SAL*
Service Automation
SAL* Service Desk

Incidents Problems Changes
SAL*
Configuration
SAL*
Monitoring
SAL*
Capacity & Performance
SAL*
Licensing
SAL*
Provisioning & LCM
SAL*
Service Level
* SAL: Service Abstraction/Adaptation Layer * ESB: Enterprise Service Bus * EAI: Enterprise Application Integration

It is a (complex) Cloud Ecosystem has his own Life Cycle
VMWare
Microsoft
Citrix
RedHat
OpenStack
Amazon RackSpace
Traditional IT
ESB*/EAI*

SAL*
Service Catalog
SAL*
Ordering
SAL*
Pricing
SAL* Evolves SAL* time asynchronously ! with SAL* SAL* SAL*

Accounting
Rating
Billing
Metering
Entitlement

SAL*
Self-Service Portal
API
SAL*
Service Automation
SAL* Service Desk

SAL*
Configuration
SAL*
Monitoring
SAL*
SAL*
Licensing
SAL*
Provisioning & LCM
SAL*
Service Level
* SAL: Service Abstraction/Adaptation Layer * ESB: Enterprise Service Bus * EAI: Enterprise Application Integration

fortunately, there are different Priorities, Risks, Efforts & Maturity
VMWare
Microsoft
Citrix
RedHat
OpenStack
Amazon RackSpace
Traditional IT

Service Catalog Ordering
Changes with every Customer and Service Provider! SAL SAL SAL SAL SAL SAL SAL SAL
Pricing
Rating Billing Metering Entitlement There is no single or right answer!

Accounting

SAL
Self-Service Portal
API
SAL
Service Automation
SAL Service Desk

SAL
Configuration
SAL
Monitoring
SAL
SAL
Licensing
SAL
Provisioning & LCM
SAL
Service Level

Customer Requirements are/should be a World of Terms & Conditions
The risk of new customer-based silos is very real Customer N Difficult to achieve standardization, industrialization and further Innovation
Service Provider
Customer A
Customer B
not a World of C RFPs*! Customer

* RFP: Request for Proposal

Opening to a wider landscape A complex ecosystem of federated services
A federation of live components
A (eco)system by itself Asynchronous & chaotic behavior

Complex & heterogeneous in nature
Complexity evolves Asynchronous with time!


The asynchronous ocean of Cloud orchestration complexity
Countries/Regions (R)
Potential Complexity = C * R * S
Customers (C) Service Providers (S)
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/

it is, actually, a multi-level mesh

it is, actually, a multi-level mesh
Business transparency is key!

and a multi-domain one
Orchestration Domain
It has impact on contracts, customer expectations and UX*!
Choreography Domain
* UX: User eXperience

fortunately, not every relationship matters the same
Consolidated Command & Control + Read-only Billing Infrastructure Semantics Consolidated Command & Control + Read-only Billing Infrastructure Semantics Unified Service Desk Experience Unified Read-only Risk/Audit Dashboard Unified Read-only Service Dashboard C&C* Run-time Advisor*** Service Benchmarking Unified Billing (?)

Public Private Hybrid
IaaS
Consolidated Command & Control + Read-only Billing Infrastructure Semantics
Consolidated Command & Control + Read-only Billing Infrastructure + Object Semantics Unified Read-only Service Dashboard Unified Read-only Business Dashboard** Service Benchmarking C&C* Run-time Advisor*** Unified Read-only Risk/Audit Dashboard Unified Billing (?) Consolidated Command & Control for certain Application Domains Consolidated Read-only Billing Service Semantics Consolidated C&C* for more App Domains
SaaS/BPaaS
PaaS
Prioritization + read-only aggregation
Now!
Unified Read-only Service Dashboard Unified Read-only Business Dashboard** C&C* Run-time Advisor*** Service Benchmarking Unified Read-only Risk/Audit Dashboard Unified Billing (?)
* C&C: Command & Control ** Requires Application Instrumentation + Integration *** Requires Run-time Analytics
Lets recap!
http://www.flickr.com/photos/duncanh1/5471899402/sizes/l/in/photostream/
Lets recap The Foundations

Cloud Computing it is about the commoditization of the IT Industry
Ubiquity
Utilities
Commodity Product
Services

Certainty

Cloud Computing it is about the commoditization of the IT Industry
XaaS is now possible because many IT Activities have Utilities entered a Commodity Stage Commodity Product
Services
Ubiquity

Certainty

It is driven by Market Competition
Demand for New Stuff
Demand Competition
Ubiquity++
Ubiquity
Funcionality++

Certainty

and though it is about Balancing Risks and Opportunities
Commoditization
Economies of Scale
Decision
Transition
Confusion Governance
Management, Leadership, Control
Outsourcing
Suitability
Pay per Use
Competence Focus on Core Confidence Cautivity Speed Security Strategic Control
Innovation
Transparency

we dont really have a choice
Ubiquity
Competitors
Demand for New Stuff Demand Competition
Competitive Disadvantage
We
Certainty

Cloud Computing fosters innovation
Ubiquity
Enables & Accelerates
Creative Destruction
Joseph Schumpeter, 1942
Componentization
Herbert Simon, 1973
Certainty

In fact, it is a Building Block of the Future
Mobility B2C B2B NFC Analytics Business Intelligence Big Data Internet of Things BYOC M2M
5 year projection
10 year projection
Lets recap Market environment

the IT Industry is growing and getting restructured
Private vs. Public
Traditional IT/ Private Cloud
Hosted VPC
Community Cloud
IaaS/PaaS/ SaaS
Lets recap Market environment

There is room for everything!...
our experience with Cloud Services is and will be increasingly Hybrid! but we dont know the internal composition for our own context/market
http://www.flickr.com/photos/evelynishere/3327074778/sizes/l/in/photostream/
Lets recap Decomposing Adoption

In fact, talking about Cloud Adoption is meaningless
2011
SaaS PaaS
Public
2012
2013
2014
2015
2016
2017
2018
2019
2020
Public
Private There are no diseases, but patients
IaaS
Public
Analyze and speak about your own context/market: strategically & tactically
Private
Lets recap Looking forward

In a systemic crisis context
Cloud Service Delivery can provide the cost efficiencies that we all need
because we also need have to get ready for a post-crisis context
http://www.flickr.com/photos/artemuestra/2941650098/sizes/m/in/photostream/
Lets recap Looking forward

just do things differently to obtain better results (hopefully)
Not IT Surgeons any more! Lets embrace the Power Shovel!

A different mindset can make the magic happen
http://www.flickr.com/photos/double-m2/4694962578/sizes/l/in/photostream/ http://www.flickr.com/photos/mad_house_photography/4411839186/sizes/l/in/photostream/
Lets recap Technology

Different roles
Consumers
they all need have to know, though for different reasons
Service Providers
System Integrators

Consumers Substantially different? Not really You already (should) do it
they get the benefits: simplicity, agility, speed & cost effectiveness but maturity will always be our duty: SLAs, Security, Automation, Governance, not a problem, just an opportunity!

There are different Design Patterns when building Cloud Services
Cloud Architecture
RAIN* Design
Scale-out Designed for Failure at the Application Level Stack of Commodity Components
Unchanged Application Designs Underlying scale-out Infrastructure
vApp
vApp
vApp
Presentation
Presentation
Presentation Application Persistence
Cloud Service
vNode vNode vNode vNode
Cloud Infrastructure Services

EA*
Layered Design
Limited Scale-out Designed for Failure at the Infrastructure Level
SSO* + Integrated BSS* & OSS* Fabric Computing

There are different Design Patterns when building Cloud Services
Dont take the Easy/Fearful Path!
just do what it takes: look at your Business and adjust your IT Strategy

Not everything is equally risky! Divide and Conquer!
Element Management
Orchestration
* BPM: Business Process Management
Workflow & Process Automation
BPM*

No mysteries, but traditional lock-in mitigation techniques
it is usually the price/elasticity structure what traps you!

Many subsystems, but not all of them are equally important
VMWare
Microsoft
Citrix
RedHat
OpenStack
Amazon RackSpace
Traditional IT

SAL
Service Catalog
there is no single or right answer!

SAL SAL
Rating
SAL
Ordering
SAL
Billing
SAL
Metering
SAL
Entitlement
SAL
Accounting
Pricing

SAL
Self-Service Portal
API
SAL
Service Automation
SAL Service Desk

SAL
Configuration
SAL
Monitoring
SAL
SAL
Licensing
SAL
Provisioning & LCM
SAL
Service Level

It is, actually, an ecosystem: a complex a multi-level, multi-domain mesh
where transparency is key!
with impact on contracts, customer expectations and UX*!
but, fortunately, not every relationship matters the same

* UX: User eXperience

The risk of new customer-based silos is very real
Customer N
Customer A
Competition requires freedom for further Innovation
Service Provider
Customer B
it is a World of Terms & Conditions, Customer C not a World of RFPs*!
* RFP: Request for Proposal
Everyone has the challenge even us!

It requires continuous self-reinvention
Complete and Solid Portfolio but, this is not about Marketing

Internal Transformation++ Maturity++ Cultural Revolution++
Thanks
For more information please contact: Carlos Veira Lorenzo carlos.veira@atos.net twitter: @cveira +34 695 671 417 Atos Spain S.A. Albarracn 25 20037, Madrid
http://www.flickr.com/photos/granpapa/299317857/sizes/l/in/photostream/ Atos, the Atos logo, Atos Consulting, Atos Worldline, Atos Sphere, Atos Cloud and Atos WorldGrid are registered trademarks of Atos SA. July 2011 2011 Atos. Confidential information owned by Atos, to be used by the recipient only. This document, or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos.
www.atos.net
Your business technologists. Powering progress | 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture

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Cloud Computing Vision or Reality

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19-01-2012

Cloud is young and complex concept

Markets = non-additive ecosystems

The Foundations Definition

The Transition of the IT Industry from a Product-based to a Service-based Economy

The Foundations Definition

The Foundations Definition

Market Competition Economies

The Foundations Commoditization

Custom Built Innovation

The Foundations Commoditization

National Grid Westinghouse (1890)

Hippolyte Pixii (1830)

The Foundations Commoditization

Blogs Television Radio Printed Press

The Foundations Commoditization

Marketing Databases (80s) Customer Lists (80s) Certainty

The Foundations Commoditization

IBM 650 (1954) LEO (1949) Z3 (1941)

The Foundations Commoditization

Custom Built Innovation

The Foundations Commoditization

Demand for New Stuff

Improvements on Current Stuff Offer Competition

The Foundations Commoditization

The Foundations Commoditization

but keep up with changes

The Foundations Commoditization

Enables & Accelerates

The Foundations Commoditization

Creative Destruction Componentization

The Foundations Commoditization

National Electrical Grid Internet Commoditized HW

The Foundations Commoditization

The Foundations Commoditization

The Foundations Commoditization

there is no direct relation between spending on computers, profits or productivity

The Foundations Commoditization

Pay per Use

Competence Focus on Core Confidence Cautivity Speed Security Strategic Control

The Foundations Commoditization

we dont really have a choice but keep up with changes

Market Environment General Outlook

Private vs. Public

Price vs. Features (Flexibility / Agility / Security)

Market Environment General Outlook

Private vs. Public

Traditional IT/ Private Cloud

Price vs. Features (Flexibility / Agility / Security)

* VPC: Virtual Private Cloud

Market Environment General Outlook

Market Environment General Outlook

Market Segment / Business Activity / Service Type Customer/Company Profile Country(s)/Location(s)

Market Environment General Outlook

Market Environment General Outlook

Market Environment General Outlook

Market Environment Decomposing Adoption

Market Environment Decomposing Adoption

Market Environment Decomposing Adoption

Market Environment Decomposing Adoption

Private There are no diseases, but patients

Market Environment Looking forward

Market Environment Looking forward

Market Environment Looking forward