Midem 2012 (Cannes, 28-31 Jan) - Conference Programme

midem 2012 Conference Programme
28 - 31 January 2012 Palais des Festivals, Cannes Visionary Monday Engaging with Audiences in a World Connected by Music
Using music to engage emotionally with audiences has always been a key marketing strategy. The shift from push to pull is creating both challenges and opportunities for music, tech and brands to engage consumers in new ways and to start lasting, profitable and loyal relationships with them. At Visionary Monday, artists, industry leaders, marketing and technology experts share their insights and discoveries on new innovative ways to reach, engage with and monetise audiences, on related key issues: What are the new rules of audience engagement and monetisation? How to build an artist career as a brand? What are the most sustainable models to achieve it? What are the content strategies and tools to engage with your consumers and raise brand loyalty? Is the technology the future for music or is music becoming the future of technology?
Supporting Partners: Digital Media Wire, Musique Info & Variety

Visionary Monday Keynote Speakers
Wendy Clark SVP, Integrated Marketing Communications and Capabilities The Coca-Cola Company (USA)
Mark Ronson Grammy-Award winning Artist, Producer and DJ (UK)
Mikael Hed CEO Rovio (Finland)
Dan Rose VP, Partnerships Facebook (USA)
Kevin Roberts CEO Worldwide Saatchi & Saatchi (USA)
Direct2Fan Camp
Sponsored by
Located in the Riviera Hall, the Direct2Fan Camp is the place to be for artists and music entrepreneurs, where mentoring roundtables and Artist Ambassadors sessions highlight the most crucial aspects of the new music business. Engage in close and collaborative discussions with digital experts, branding strategists and music industry professionals. Be inspired by your peers with practical advice to help you build a strong direct2fan strategy.
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midem summits
midem summits focus on all aspects of todays music scene including segments dedicated to publishers (in association with ICMP, The Global Voice of Music Publishing), authors societies (In association with CISAC, the International Confederation of Societies of Authors and Composers) and lawyers (in association with IAEL, the International Association of Entertainment Lawyers). midem summits are all taking place in the ideas hothouse, located on the level 01.
midem Marketing Campaign Competition

This international competition rewards the most creative and innovative use of music/partnership with artists in a marketing campaign. On Saturday 28 January, 10 finalists selected by Contagious, the ad industrys authority on creativity and innovation, present their marketing campaign to the midem audience and a panel of judges from top digital and advertising agencies, successful music professionals, leading executives from renowned brands and influential media. The judges provide valuable feedbacks to each finalists presentation and elect a winner to be revealed during Visionary Monday. Discover midem Marketing Competitions winner on Monday 30 January in the Auditorium Debussy, level 1.
Selecting Partner: Contagious Supporting Partners: Brandchannel, Brand-e.biz, FrenchWeb, INfluentia, Stratgies and UDECAM
Innovation Factory
Sponsored by
The Innovation Factory is a dedicated zone in the Riviera Hall, where you can discover the latest cutting-edge technologies through live demo sessions. It also offers training and mentoring sessions with international experts to help tech players and startups accelerate their business, and a BarCamp for the midem audience to discuss their favourite topics with the other participants.
midem hack day

Sponsored by
During this second edition, 30 developers, designers and hackers from around the globe have 48 hours to conceptualise, collaborate, and build a brand-new generation of applications. This year, artists, managers, labels or everyone interested in technology had the opportunity to submit hack ideas prior to midem. Best ideas have been chosen by music hack day organisers, and people get the opportunity to pitch their ideas directly to the hackers at midem. All applications built are to be unveiled and demonstrated to the midem audience.
midemlab Startup and App Developer Competition

Sponsored by
Discover the latest digital innovations that help the music industry, artists and brands to reach, engage with and monetise audiences. In the Innovation Factory (Riviera Hall), finalists pitch their business to an international jury of successful creative entrepreneurs, venture capitalists from leading investment firms, serious potential business partners, winners from previous editions and influential media. Jury members provide valuable feedbacks to each finalist and elect a winner in the 3 categories: Music discovery, recommendation and creation Marketing and social engagement Direct-to-consumer sales and content monetisation. Finalists also benefit from personalised coaching sessions run by Microsoft BizSpark to prepare for their pitch.
Selecting Partners: bluenove and Music Ally Coaching Partner: Microsoft BizSpark Supporting Partners: BITKOM, Cap Digital, Evolver.fm, Finnish Mobile Association, FrenchWeb, GigaOM, media.net berlinbrandenburg, Mobile Entertainment, Mobile Marketing, Music 4.5, Music Ally, Techdirt and Wireless Industry Partnership (WIP).
midem academy - Education and Business Acceleration

Located on the level 01, in a dedicated room, midem academy provides several training and networking formats in order to deliver interactive education and focused business acceleration. The programme is designed to be highly interactive and relevant, with high profile experts sharing their knowledge and providing practical advice that you can take home and apply immediately. It's a unique learning opportunity not to be missed, providing a complete course with 3 new modules: Entrepreneurship New Business Models Marketing
midem academy is organised in association with Berklee College of Music
The Hub
Located in the Riviera Hall, the Hub is the place where you can find your future business partners through a series of speed meeting sessions. Meet with tech innovators, labels, brands, lawyers, publishers, managers, classic music players and forge new partnerships.
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Saturday 28 January 2012

10:30 11:30 ACADEMY Entrepreneurship The New Music Industry
In Association with Berklee College of Music Location midem academy, Level 01

Speaker: Andrea Johnson, Assistant Professor, Berklee College of Music (USA) Reboot your understanding of traditional music business. Ascertain the emerging entrepreneurial business models, their scalability and their challenges in generating revenue in the new music ecosystem. Access the groundbreaking practices of international record labels, publishing companies, artist management firms and online performances and understand how to assimilate them into your vision for the future.
10:30 11:30 TECH Training session - Pitching Your Startup or App to the Media
Location Innovation Factory, Riviera Hall

Speaker: Martin Bryant, Managing Editor, The Next Web (UK) Getting media coverage for a new tech startup or product can help it gain momentum with users and attract investment. However, technology journalists are overloaded with pitches for coverage. How do you make yours stand out? In this session, you'll learn what works and what doesn't.
10:30 10:40 DIRECT2FAN Your Guide to the Day
Location Direct2Fan Camp, Riviera Hall

Speaker: Emily White, Co-Founder/Manager, Whitesmith Entertainment (USA) Step in the Direct2Fan Camp to get an overview of the daily schedule of events, highlighting all the sessions of our tailor-made programme for artists and music entrepreneurs.
10:40 11:40 DIRECT2FAN Developing a D2F Mindset: Skills and Tactics

Speakers: Brielle Blount, Student, Fan and Musician, Berklee College of Music (USA) Michelle Phelan, Singer and Songwriter, Carosel (Ireland/France) Tim Quirk, Head of Global Content Programming for Android, Google (USA) Moderator: Emily White, Co-Founder/Manager, Whitesmith Entertainment (USA) Connecting with fans has proved to be a smart strategy for emerging talents as well as renowned artists. From building and leveraging a fan community to monetising this relationship, discover the strategies that drive the music business beyond fan engagement from the different viewpoints involved, whether an artist, a fan or a platform.
11:30 12:30 ACADEMY Marketing Chaotic Cohesion: An Integrated Approach to Direct-to-Fan Marketing and Sales

Speaker: Mike King, Course Author and Instructor, Berkleemusic.com (USA) Although there are numerous opportunities available to musicians employing an online direct to fan approach to marketing, this strategy is not an island. We will look at the best practices for adding press, third party retail, radio, live events and more into your campaign. Discover what works, who you should work with, and how to add structure to the marketing and sales chaos.
11:30 12:30 TECH midem hack day Introducing The Second midem hack day
Location Innovation Factory, Riviera Hall Sponsored by

Speakers: Martyn Davies, CEO and Creative Technologist, Six Two Productions (UK) Dave Haynes, VP Business Development, SoundCloud (UK) midem hack day 2011 was a non-stop marathon which saw developers come up with 10 new music apps or websites. One of them Takes Questions was born thanks to a creative collaboration between the ultraconnected artist Imogen Heap and the developers. Discover most compelling apps developed during the first hack day edition. Hear the pitch from artists, labels, managers & start-ups who submitted their hack ideas prior to midem and were selected by the hackers.
11:30 12:30
MANAGER
Meet the Music Managers
In Association with International Music Manager's Forum (IMMF), Music Manager Forum France (MMF France) Location The Hub, Riviera Hall
Participants: Virginie Berger, Founder and CEO, DBTH (France) Eivind Brydoy, Manager, Vox Artist and Chairman, Music Managers Forum (Norway) Jeasper Krll, Managing Director, Clockwize Online and Chairman, Music Managers Forum (Denmark) Steve Garvan, CEO, Garvan Media, Management & Marketing and Director of Communications, IMMF (USA) Emily Gonneau, Founder and President, Unicum Music (France) Brian Hetherman, Director of the Americas, International Music Managers Forum (Canada) Volker May, Vice-Chair Europe, IMMF (Germany) Leon Retief, Director, Southern Pulse and Director, Music Managers Forum (South Africa) Jon Webster, CEO, Music Managers Forum (UK) Come and meet with music managers through a 5 minute speed meeting session, and boost your network! Dont miss out! Places are limited and available on a first-come, first-served basis.
11:40 12:00 DIRECT2FAN How to Use Music Kickstarter Sponsored Session

Speakers: Antti Silventoinen, CEO, Music Kickstarter (Finland) Music Kickstarter - Your label in the Cloud Music Kickstarter is the first cloud based record label, and a unique community platform for all musicians and the music industry, to create, collaborate, and support their art. The platform enables to commercially publish any and everything they create, while retaining all rights. Getting a record deal can be as simple as creating a blog.
12:00 13:00 DIRECT2FAN Tips on New Business Models: International Strategy, Licensing and Label Management
In Association with IMPALA/WIN Location Direct2Fan Camp, Riviera Hall

Mentors: Martin F. Frascogna, International Entertainment Attorney, Frascogna Entertainment Law (USA) Richard Kirstein, Founding Partner, Resilient Music (UK) Tapio Korjus, Founder, Rockadillo Records and Chairman, IndieCo (Finland) Maria Romana Francesca Trainini, Director, Oyez! Srl (Italy) Receive personalised advice on how to thrive in the music ecosystem from business model forward thinkers and industry experts. Each mentor leads two one-to-many discussions with 7 participants during 30 minutes each. This is your chance to ask all your questions and get practical advice on the related topic. No need to book, just turn up! First-come, first-served.
12:30 12:50 TECH How to Work with DDEX (for Labels) Sponsored Session

Speakers: Niels Rump, CTO, DDEX (USA) DDEX is a consortium of leading media companies, music licensing organisations, digital service providers and technical intermediaries, focused on the creation of digital supply chain standards. This session, the first of a series of four, will introduce companies to different DDEX standards and show how their use can reduce cost, improve efficiency and increase revenue.
13:00 14:30 TECH & DIRECT2FAN midem Networking Lunch
Location Rado Beach On Registration Only

Mingle with artists, digital entrepreneurs, new media specialists and fan engagement experts.
14:00 15:00 BRANDS Euro RSCG Music Pitch Session
Location Ideas Hothouse, Level 01

Speaker: Alasdair Graham, Executive Creative Director, Euro RSCG (UK) What is the sound of sex as music? Durex, the worlds #1 sex brand is looking for a track for global campaign consideration! Euro RSCG has judged submissions received before midem to create a top 10 playlist. Submissions were accepted on behalf of Durex. Be there for presentation and evaluation.
Submissions were powered by Sonicbids

Saturday 28 January 2012 8
14:00 15:00 PARTNERS CONFERENCE The CNVs Panorama: 5 years of musical show in France
Location Auditorium J, Level 4

Speakers: Sverine Morin, Resource and Communication Manager, CNV (France) Jacques Renard, Director, CNV (France)
14:30 15:30 ACADEMY How to Get the Most Out of your Location Marketing and NFC Strategy
Location midem academy, Level 01

Speaker: Neil Cartwright, Head of Digital, Media Junction (UK) Location marketing is one of the most important and effective digital technologies to emerge in the last five years. We will look at some of the ways artists, labels and brands can communicate and interact with an audience whilst they're watching a gig, in a club or shopping for music.
14:30 16:30 TECH midemlab Pitch Session Discover 2012s Hottest Startups in Music Discovery, Recommendation and Creation

Finalists: ChartsNow.mobi (UK) Malcolm Fogarty, CMO MPme by Apsmart (UK) Rahul Powar, Founder musicplayr (Germany) Thorsten Luettger, Founder and CEO Navegas (Germany) Lutz Villalba, CEO Rexly (USA) Joel Resnicow, Co-Founder and CEO Songs2See by Fraunhofer (Germany) Christian Dittmar, Head of Semantic Music Technologies SoshiGames (UK) Cliff Dennett, Commercial Director Twusic by LemonLab (Belgium) Amaury Lesplingart, CEO Watzatsong (France) Raphal Arbuz, CEO WhoSampled (UK) Nadav Poraz, Founder and CEO Jury members: Paul Brindley, CEO, Music Ally (UK) Micheal Burnett, General Partner, H-Farm (Italia) Dave Haynes, VP Business Development, SoundCloud (UK) David Hyman, CEO, MOG (USA) Michael Paull, EVP, Global Digital Business, Sony Music Entertainment (USA) Presenter: Martin Duval, CEO, bluenove (France) After having received personalized coaching sessions run by Microsoft BizSpark, finalists are now on stage to pitch their business model to the jury members. Find out your future business partners during their five-minute pitch.
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14:30 15:30 DIRECT2FAN Tips on Entrepreneurship: Music Start-ups, Finance and Strategy
In Association with Berklee College of Music Location Direct2Fan Camp, Riviera Hall
Mentors: Peter Alhadeff, Professor, Berklee College of Music (USA) Jay Frank, CEO, DigSin (USA) Dick Huey, Founder, Toolshed Inc. (USA) Andrea Johnson, Assistant Professor, Berklee College of Music (USA) Receive personalised advice on how to leverage your business from experts and entrepreneurs. Each mentor leads two one-to-many discussions with 7 participants during 30 minutes each. This is your chance to ask all your questions and get practical advice on the related topic. No need to book, just turn up! First-come, firstserved.
15:00 17:00 BRANDS midem Marketing Campaign Competition

Finalists: Airtel One8: The Birth of a Music Revolution Jandre Louw, CEO and Executive Producer, ROCKSTAR4000 Music Entertainment (South Africa) Carte Musique Christophe Lichtenstein, VP, Euro RSCG C&O (France) Converse Rubber Tracks Geoff Cottrill, CMO, Converse Inc. (USA) HTC Chacha Show Thomas Jamet, Head of Newcast, Newcast Vivaki (France) Mein Tweet als Lied. Mit Vodafone Christoph Bornschein, CEO, Torben, Lucie und die gelbe Gefahr GmbH (Germany) Plan B - Ballantines Alberto lvarez Daz-Faes, Creative Director, Digital Novaemusik (Spain) The Spa Therapy Album Alex Lavery, Founder and Creative Director, P&S - Pitch & Sync (UK) The Station Sessions Summer Festival Gideon Chain, Managing Director, The Syllabus Agency (UK) The Vaccines 'Wetsuit' Instagram Video Rich Brown, Brand Director, Anomaly (UK) American Express Unstaged Mark Beeching, Worldwide Chief Creative and Strategy Officer, Digitas (UK) Jury Members: Nick Bailey, Executive Creative Director, AKQA Amsterdam (Netherlands) Ryan Fitch, Music Producer, Saatchi & Saatchi (USA) Steve Mullins, Content Director, brand-e.biz (UK) Julie Nollet, International Communications Manager, Hennessy (France) Olivier Robert-Murphy, Global Head of New Business, Universal Music Group (UK) Presenter: Cliff Fluet, Partner, Media and Entertainment, Lewis Silkin (UK) This international competition rewards the most creative and innovative use of music/partnership with artists in a marketing campaign. Discover the finalists during their five-minute presentation in front of judges.
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15:30 16:30 ACADEMY Marketing Learn From Your Own Social Media Mistakes

Speaker: Ariel Hyatt, CEO, Cyber PR (USA) Artists are spending more time on social media than ever. Sadly, most of them are seeing few increases in fan base or sales because they are focusing their time and energy on the wrong activities online. We will look at websites and social media techniques of artists in attendance in real time and then set them on a more productive path instantly.
15:30 15:50 DIRECT2FAN How to use Spinlet Sponsored Session

Speakers: Ville Leino, CTO, Spinlet (USA) Spinlet is a lifestyle entertainment company focused on meeting the needs of music lovers allowing them to buy, listen, share, and manage music all within a free user friendly mobile platform. As the premier mobile music digital distribution to emerging markets in Africa, Spinlet assists artists in capturing revenue often lost to piracy markets.
15:30 16:30
PUBLISHING
Meet the Publishers
In Association with ICMP, The Global Voice of Music Publishing Location The Hub, Riviera Hall
Participants: Jodie Ferneyhough, President, Canadian Music Publishers Association (Canada) Oguz Han, Head of Special Projects and Marketing, Universal Music Taxim Edition (Turkey) Seth Hodder, International A&R, Budde Music (UK) Stefaan Moriau, Managing Director, CP Masters / Imagem (Belgium) Stephen Navin, CEO, MPA (UK) Angela Rose White, President, DaBet Music Services and COO, David Rose Publishing Co. (USA) Greig Watts, Head of Music Publishing, DWB Music (UK) Come and meet with music publishers through a 5 minute speed meeting session, and boost your network! Dont miss out! Places are limited and available on a first-come, first-served basis.
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16:10 17:10 DIRECT2FAN Artists Speak to Artists Meet With Javier Limn
In Association with Berklee College of Music Location Direct2Fan Camp, Riviera Hall
Javier Limn Composer and Producer, Artistic Director Berklee Mediterranean Music Institute (Spain)
Javier Limn is a legend of Latin American culture. With the creative freedom of running his own label, he incorporates a decidedly international vibe in his take on the traditions of Flamenco. Learn how to boost your career in a sustainable way. Dont miss this opportunity to network with your peers in the Direct2Fan Camp.
16:30 17:30 ACADEMY New Business Models International Strategy for Emerging Artists

Speaker: Martin F. Frascogna, International Entertainment Attorney, Frascogna Entertainment Law (USA) The world is the new music marketplace so thinking globally is a mandatory second language for emerging artists. Understanding crossover appeal, marketability, global business trends, and international law is essential to the process. Find out how emerging artists can greatly benefit from global expansion and how nontraditional methods can fuel international visibility.
16:30 18:00 PARTNERS CONFERENCE YouTube & Music: Better Together
Location Auditorium K, Level 4

Speakers: Patrick Walker, Senior Director, YouTube Music, EMEA (USA)
More speakers to be announced soon

A dialogue with YouTube & key partners about getting loud in 2012.
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16:45 17:45 TECH Tips from Successful Digital Entrepreneurs to Help you Grow your Business

Mentors: Adam Klein, President and CEO, emusic (USA) Panos Panay, Founder and CEO, Sonicbids (USA) Ty Roberts, Co-Founder, SVP and CTO, Gracenote (USA) Ralph Simon, CEO, Mobilium Global and Chairman Emeritus and Founder, The Mobile Entertainment Forum (USA) Receive personalised advice on how to grow your digital business from successful creative entrepreneurs. Each mentor leads two one-to-many discussions with 7 participants during 30 minutes each. This is your chance to ask all your questions and get practical advice on the related topic. No need to book, just turn up! First-come, first-served.
17:00 18:00 BRANDS Inspirational Music and Brands Partnerships: Coca-Cola and Music Dealers

Speakers: Emmanuel Seuge, Group Director, Worldwide Sports and Entertainment Marketing, The Coca-Cola Company (USA) Eric Sheinkop, CEO and Co-Founder, Music Dealers, LLC. (USA) Petter Wesslander, You Say France & I Whistle (Sweden) Moderator: Umut Ozaydinli, Chief of Possibilities, Deviant Ventures (USA) In 2011, The Coca-Cola Company entered into a ground-breaking agreement with full service music licensing start-up Music Dealers, marking a new business model in brand/music partnerships. The deal provides a compelling platform for emerging artists to share their music with the world through the scale and marketing leverage of The Coca-Cola Company. Come and hear from the architects of the deal, as well as the artists who are benefiting from this new approach to sourcing and licensing music for global branded programmes.
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17:15 18:15 DIRECT2FAN Tips on Marketing: Distribution, Social Media and Location Strategy

Mentors: Neil Cartwright, Head of Digital, Media Junction (UK) Ariel Hyatt, CEO, Cyber PR (USA) Mike King, Course Author and Instructor, Berkleemusic.com (USA) Patrick Ross, Head of Marketing and Artist Relations, AWAL (UK) Receive personalised advice on successful marketing strategies and applied techniques from specialists and practitioners. Each mentor leads two one-to-many discussions with 7 participants during 30 minutes each. This is your chance to ask all your questions and get practical advice on the related topic. No need to book, just turn up! First-come, first-served.
17:30 18:30 LEGAL Masterclass: New Horizons in Copyright Law
In Association with the International Association of Entertainment Lawyers (IAEL) Location midem academy, Level 01
Speakers: Kenneth Abdo, Vice-President, Lommen Abdo (USA) Bernard Resnick, Attorney at Law, Bernard M. Resnick, Esq. (USA) Michael Sukin, Chairman, Sukin Law Group (USA) Massimo Travostino, Lawyer, Studio Legale Pecoraro-Travostino (Italy) Copyright is under pressure. On one side, creative vision is needed to manage digital rights and broader notions of fairness in the online world. On the other, technical changes such as the EU term extension and US reversion require detailed study. This year's IAEL Masterclass provides an analysis of those latest developments but set in the wider context of copyright reform and future change.
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17:45 18:45 TECH Meet the midemlab Finalists in the Music Discovery, Recommendation and Creation category
Location The Hub, Riviera Hall Sponsored by

Participants: ChartsNow.mobi (UK) Malcolm Fogarty, CMO MPme by Apsmart (UK) Rahul Powar, Founder musicplayr (Germany) Thorsten Luettger, Founder and CEO Navegas (Germany) Lutz Villalba, CEO Rexly (USA) Joel Resnicow, Co-Founder and CEO Songs2See by Fraunhofer (Germany) Christian Dittmar, Head of Semantic Music Technologies SoshiGames (UK) Cliff Dennett, Commercial Director Twusic by LemonLab (Belgium) Amaury Lesplingart, CEO Watzatsong (France) Raphal Arbuz, CEO WhoSampled (UK) Nadav Poraz, Founder and CEO Come and meet with midemlab finalists through a 5 minute speed meeting session, and boost your network. Dont miss out! Places are limited and available on a first-come, first-served basis.
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Sunday 29 January 2012

10:00 12:00 LEGAL What You Need to Know in 2012 The Legal Update for Entertainment and Technology
In Association with the International Association of Entertainment Lawyers (IAEL) Location Ideas Hothouse, Level 01
Chairman: Alexander Ross, Partner, Wiggin (UK) Speakers: Susan H. Abramovitch, Partner, Gowlings (Canada) Casey Chisick, Partner, Cassels Brock (Canada) Alvin Deutsch, Senior Partner, Mclaughlin & Stern LLP (USA) Eberhard Kromer, Partner, SKW Schwarz (Germany) Yahaya Maikori, Senior Partner, Law Allianz (Nigeria) Cecily Mak, VP and General Counsel, Rhapsody International (USA) Jim Rondinelli, SVP Corporate Development, PacketVideo Corporation (USA) Wim Schreurs, Partner, Ubilex (Belgium) Dmitry S. Semenov, Associate, Gowlings (Russia) Gordon Williams, Partner and Head of the Dispute Resolution Group, Lee & Thompson LLP (UK) Once again legal experts report on those developments which have had a major impact on the industry this year, along with what we can expect in the next twelve months. This year the session is split into two: one part reviewing media law issues, the other focusing on technology.
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10:00 13:00 BRANDS Marketing Soundbox
Location Redaction room 1, Level 3 By Invitation Only

Participants: Nick Bailey, Executive Creative Director, AKQA Amsterdam (Netherlands) Joe Belliotti, Director of Global Entertainment Marketing, The Coca-Cola Company (USA) Ronan Beirne, Global Marketing Innovation Director - Music & Data, Diageo (UK) Bertrand Bodson, SVP Global Digital Marketing, EMI Music (UK) Keri Cockrill, Director, Brand Entertainment, Research In Motion (USA) Amanda Feve, Planner, Wieden + Kennedy (Netherlands) Cliff Fluet, Partner, Media and Entertainment, Lewis Silkin (UK) Assia Grazioli-Venier, CEO of Flypaper Management and Brand Partnerships, Synch & Business Development Director, ATC Management (UK) Seth Jackson, Director of [PIAS] Media, [PIAS] Entertainment Group (UK) Thomas Jamet, Managing Director, Newcast Vivaki (France) Lisa Lindahl, Head of European Entertainment Marketing, Puma (UK) Will Mills, Director Music and Content, Shazam Entertainment (UK) Panos Panay, Founder and CEO, Sonicbids (USA) Olivier Robert-Murphy, Global Head of New Business, Universal Music Group (UK) Jasmine Skee, Head of Music Sponsorship, O2 (UK) Ronnie Traynor, Partner, Vision Artists Ltd. (UK) Patrick Walker, Senior Director, YouTube Music, EMEA (UK) Chris Wiltsee, Director of Business Development, RootMusic (USA) Moderator: William Higham, Managing Director, Next Big Thing (UK) The Marketing Soundbox is an invitation-only roundtable welcoming figures from the brands/agency, music and technology worlds, exploring how best to put together a campaign involving these different players and industries, to take advantage of the huge opportunities offered today by the interface of artists, brands and technology.
10:30 11:30 ACADEMY Entrepreneurship Financial Tools for Music Entrepreneurs

Speaker: Peter Alhadeff, Professor, Berklee College of Music (USA) Discover the basics of music business operations: the internal rate of return of a project, profit and loss statements, balance sheets, and cash flow analysis. Get guidance for your professional business plan and learn about the new directions in the funding of music, what venture capitalists look for, and what you need to know about crowdfunding, grants and entertainment finance.
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TECH 10:30 12:30 midemlab Pitch Session Discover 2012s Hottest Startups in Marketing and Social Engagement

Finalists: BandApp (UK) Adam Perry, Founder and CEO Beloola by V-Cult (France) Tom Gauthier, CEO CrowdSurfing by LiveOne Group (USA) Tim Ganschow, Principal iPluggers (Netherlands) Marvin Kuijs, Founder and CEO Oocto by GeniusMonk (France) Hugo Amsellem, Co-Founder OleaPark (France) - Florent Quinti, Co-Founder and CEO Pipe (Germany) Simon Hossell, Founder & CEO RockStar Motel (USA) - Emily Mc Fadden, Marketing Director Tastebuds.fm (UK) Julian Keenaghan, Co-Founder Webdoc (Switzerland) Stelio Tzonis, CEO Jury Members: Gilles Babinet, Chairman, National Digital Council, Entrepreneur and Chairman, Eyeka / Mxp4 / CaptainDash (France) Martin Duval, CEO, bluenove (France) Emmanuel Seuge, Group Director, Worldwide Sports and Entertainment Marketing, The Coca-Cola Company (USA) Eliot Van Buskirk, Editor, Evolver.fm (USA) Alex White, Co-Founder and CEO, Next Big Sound (USA) Presenter: Bindi Karia, VC/Emerging Business Lead, Microsoft (UK) After having received personalized coaching sessions run by Microsoft BizSpark, finalists are now on stage to pitch their business model to the jury members. Find out your future business partners during their five-minute pitch.

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10:30 12:30 CLASSICAL Meet the Classical Music Players
In Association with bureau export Location The Hub, Riviera Hall

Speakers: Kathleen Alder, Founder and Director, WildKat PR (UK) Franoise Clerc, Correspondent for Classical Music in London, bureau export (UK) John Cronin, Director, Music and Media Consulting Ltd (UK) Claudio Dauelsberg, Promoter, Dellarte Solucoes Culturais (Brazil) Gene Gaudette, Managing Partner, Gaudette & Assoc LLC (USA) Christopher Gruits, Director of e-strategy, Carnegie Hall (USA) Philip Krippendorff, PR Manager, Artefakt Classica (Germany) Maggie O'Herlihy, Artist Manager and New Initiatives, Harrison Parrott London (UK) Sophie Schricker, Correspondent for Classical Music in Berlin, bureau export (Germany) Gran Sverkman, Owner and MD, Sverkman Consulting Agency AB (Sweden) Get involved in one-to-one matchmaking sessions (15 minutes) to meet with classical music experts from around the world. To sign-up send an email to Morgane Krikorian: morgane.k@french-music.org. You will receive your schedule confirmation by email prior to midem. Remaining availabilities will be booked on site at the Hub registration desk on a first-come, first-served basis, beginning Saturday 28 January at 9.30am.
10:40 11:40 DIRECT2FAN Tips on Marketing: Digital Campaigns, Mobile and Distribution

Mentors: James Coughlan, Partner, Noise Inc. (UK) David Hazan, Chief Marketing Officer, Mobile Backstage (USA) Sarah Lewin, Editor of Sandbox, Music Ally (UK) Patrick Ross, Head of Marketing and Artist Relations, AWAL (UK) Receive personalised advice on successful marketing strategies and applied techniques from specialists and practitioners. Each mentor leads two one-to-many discussions with 7 participants during 30 minutes each. This is your chance to ask all your questions and get practical advice on the related topic. No need to book, just turn up! First-come, first-served.
11:30 12:30 ACADEMY Marketing How To Find, Manage and Motivate Your Superfans

Speaker: Mayka Mei, Senior Strategist, Red Magnet Media (USA) Discover how you can improve album and tour sales by leveraging the power of the volunteer Superfan to build online community and galvanize others. We will learn how to identify trustworthy Superfans, how to manage, motivate and reward them, and which roles you can give them. We will discuss common pitfalls in working with these volunteers, and how they can be avoided.
Sunday 29 January 2012 20
11:40 12:00 DIRECT2FAN How to Use Sonarflow for Visual Music Discovery Sponsored Session

Speaker: Thomas Lidy, CEO, Spectralmind (Austria) Today, music consumers are confronted with a massive amount of available titles. With music streamed from the cloud to mobile devices it is becoming increasingly difficult to select desired music. The Sonarflow app presents available music in a simple and beautiful visual interface and makes music selection and discovery a breeze!
12:00 13:00 DIRECT2FAN Meet the Speakers

Mentors: Bas Grasmayer, Head of Information Strategy, Zvooq (Netherlands) Gerd Leonhard, Media Futurist and CEO, The Futures Agency (Switzerland) Mike Masnick, Editor, Techdirt Blog and President and CEO, Floor64 (USA) Mark Mulligan, Music Analyst (UK) This brand new opportunity to contact with the Visionary Monday speakers is a unique chance to network with fan engagement evangelists and ask the questions only they can answer. Each speaker leads two one-to-many discussions with 7 participants during 30 minutes each. No need to book, just turn up! First-come, first-served.
13:00 14:00 BRANDS midem Networking Lunch
Location Rado Beach On Registration Only

Mingle with brands and agencies.
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14:00 17:00 LEGAL Building Your Artist Brand as a Business
In Association with the International Association of Entertainment Lawyers (IAEL) Location Ideas Hothouse, Level 01
Chairwoman: Dina LaPolt, Attorney, LaPolt Law, P.C. (USA) Speakers: Julian Bentley, Partner, Swan Turton (UK) Hans Bousie, Founding Partner, Bousie Advocaten (Netherlands) Todd Brabec, Co-Founder, musicandmoney.com (USA) Jan D'Alessandro, VP of Business Development, Yahoo (USA) Kevin Day, Owner, Rocket Science (USA) Marcelo Goyanes, Founding Partner, Murta Goyanes (Brazil) Joel Katz, Partner, Greenberg Traurig (USA) Christine Lepera, Partner, Mitchell Silberberg & Knupp (USA) Sally Mattison, Attorney at Law, Bernard M. Resnick, Esq (USA) John McLellan, Partner, Haldanes (China) Tony Morris, Partner, Marriott Harrison (UK) Building an artist brand as a business means expanding the artists career beyond traditional revenue streams into new territory while still respecting artistic integrity and protecting intellectual property. Our experts panel will explain how to do so on a global scale and what the artist and their team must consider along the way. The session launches publication of the 2012 IAEL Book.
Including coffee and networking break (at 15:30) Followed by the IAEL cocktail in front of the Ideas Hothouse, Level 01.
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14:00 17:00 PARTNERS CONFERENCE Towards a Global Indie Manifesto for the Independent Music Industry
In Association with WIN/IMPALA Location Auditorium I, Level 4 By Invitation Only

Speakers: Rich Bengloff, President, A2IM (USA) Mark Chung, Chairman, VUT (Germany) Martin Mills, Chairman, Beggars Group (UK) Jonas Sjostrom, Chairman, SOM (Sweden) Helen Smith, Executive Chair and Secretary General, IMPALA (Belgium) Alison Wenham, CEO, AIM (UK) The first global collective manifesto for independent music entrepreneurs and organisations will be debated and agreed at Midem, at a meeting led by the Worldwide Independent Network (WIN) and the European indie music association Impala. This is an invite only, closed event where trade associations and individual labels from the most active music markets around the world are meeting to establish a collective viewpoint about the future of the music industry and the independents place in it. The goal is to establish a 10-point manifesto which can be adopted and applied nationally and globally. The manifesto will be launched at a press conference after the WIN meeting on Monday 30th, and the discussion points on the agenda are confidential until then
14:30 15:30 ACADEMY New Business Models How to Get the Most of Record Labels in the Next 5 years

Speaker: Mark Mulligan, Music Analyst (UK) Dont be fooled, record labels arent going away any time soon, but the rules are changing. As labels become more risk sensitive, artists need to deliver more than ever before, but done right, this can also give the artist more power than ever before. Discover new ways to balance the label equation and to participate into the product development mix.
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14:30 16:30 TECH midemlab Pitch Session Discover 2012s Hottest Startups in Direct-To-Consumer Sales and Content Monetisation

Finalists: Cleeng (Netherlands) Gilles Domartini, CEO Getonic (Israel) Adi Eyal, CEO Menyou (Sweden) Markus Hejdenberg, COO Musicsoft Arts (USA) Dan Yashiv, Partner My Bee (France) Quentin Langlois, Partner Ondango (Germany) Jos Matas del Pino, CEO SonicAngel (Belgium) Bart Becks, Co-Founder and CEO TuneRights (Sweden) Raymond Monner, Co-Founder and CEO Weezevent (France) - Sbastien Tonglet, Co-Founder and CMO WildChords by Ovelin (Finland) Christoph Thr, Co-Founder and CEO Jury Members: Jeff Bronikowski, Head Of Strategy and Corporate Development, The Echo Nest (USA) Julien Codorniou, Head of platform partnerships, Facebook (France) Mark Tluszcz, Co-Founder and Managing Partner, Mangrove Capital Partners (Luxembourg) Paul Walborsky, CEO, GigaOM (USA) Frank Zorn, CEO, Groupon (France) Presenter: Paul Brindley, CEO, Music Ally (UK) After having received personalized coaching sessions run by Microsoft BizSpark, finalists are now on stage to pitch their business model to the jury members. Find out your future business partners during their five-minute pitch.
14:30 15:30 DIRECT2FAN Tips on Entrepreneurship: Artist Management, Live Music and Touring
In Association with International Music Manager's Forum (IMMF), Music Manager Forum France (MMF France) Location Direct2Fan Camp, Riviera Hall
Mentors: John Axelrod, Executive Producer, Classical Rock (France/USA) Cathy Bitton, Artist Manager, Saraswati Music (France) Konrad Sommermeyer, CEO, Guerilla Management (Germany) Jon Webster, CEO, Music Managers Forum (UK) Receive personalised advice on how to leverage your business from experts and entrepreneurs. Each mentor leads two one-to-many discussions with 7 participants during 30 minutes each. This is your chance to ask all your questions and get practical advice on the related topic. No need to book, just turn up! First-come, firstserved.
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15:00 16:00 BRANDS Meet the Branding, Advertising and Sync Specialists
Location The Hub, Riviera Hall

Participants: Tara Austin, Planner, Ogilvy & Mather Advertising (UK) Christophe Caurret, Managing Director, BETC Music (France) Jon Cohen, Co-CEO, Cornerstone (USA) Geoff Cottrill, CMO, Converse Inc. (USA) Rich Goldman, Founder and President, RipTide Music (USA) Thomas Jamet, Managing Director, Newcast Vivaki (France) Richard Kirstein, Founding Partner, Resilient Music (UK) Doug Scott, President, Ogilvy Entertainment (USA) Jasmine Skee, Head of Music Sponsorship, O2 (UK) Rob Stone, Co-CEO, Cornerstone Agency/FADER Media (USA) Come and meet with specialists in branding, advertising and synchronisation through a 5 minute speed meeting session, and boost your network. Dont miss out! Places are limited and available on a first-come, firstserved basis
15:30 16:30 ACADEMY New Business Models Business Models without a Crutch: How to Ignore Copyright and Still Make Money

Speaker: Mike Masnick, Editor, Techdirt Blog, President and CEO, Floor64 (USA) With so much focus being on the nature of copyright law, what happens when you try to build a business model that is independent of copyright law? This session will look at some fundamental business model concepts that don't rely on intellectual property protection. We will explore some of the most disruptive strategies available in this field and how they can be replicated.
15:30 15:50 TECH How To Use webdoc Sponsored Session

Speaker: Olivier de Simone, Head of Music, Webdoc (Switzerland) Webdoc enables artists and labels to create rich-media web posts using simple drag-and-drop tools, to engage fans in an entirely new, spontaneous, interactive way. Webdoc is already being used by Universal, EMI, NME, Guardian Music and a host of artists.
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TECH 15:50 16:10 How to Use Yozik Sponsored Session

Speaker: Henri Pierre Mousset, CEO and founder, Yozik (France) Yozik empowers music artists and labels on the Internet, providing turnkey music stores on websites, blogs or facebook pages, to sell downloads in any digital format or any bundle order (CD, vinyls, T-shirts, merchandising), along with online distribution on iTunes, Deezer, Spotify and major download and streaming portals.
16:10 17:10 DIRECT2FAN Artists Speak to Artists Meet With Stuart Braithwaite (Mogwai)
Stuart Braithwaite (Mogwai) Co-founder Rock Action Records (UK)
With: Craig Hargrave, Label Manager, Rock Action Records (UK) During his career with Mogwai, Braithwaite has been heavily involved in managing and running the Rock Action label, championing indie music development of new left-field artists. Learn how to boost your career in a sustainable way. Dont miss this opportunity to network with your peers in the Direct2Fan Camp.
16:30 17:30 ACADEMY Entrepreneurship Entrepreneurial Thinking: Music Management and the Business of Live Music
In Association with the University of Popular Music and Music Business Location midem academy, Level 01
Speaker: Konrad Sommermeyer, CEO, Guerilla Management (Germany) Get inspired by the chances and difficulties of starting and running your own business in the music industry from a managers point of view. The session will present an overview of the basics of the artist development and management business with a focus on the live and touring activities which gain more and more importance within the industry.
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16:30 17:30 TECH Meet the French Tech Players part one
In Association with Cap Digital Location The Hub, Riviera Hall

Participants: Hugo Amsellem, Co-Founder, Oocto Olivier Attia, CEO, Audionamix Magali Clapier, Development and Partnerships Manager, bureauexport Malis Dupont, CEO, CommOnEcoute Laurent Eichinger, Sales Director, Museec/Medici.Tv Antoine El Iman, Co-Founder, Noomiz Romain Guillot, CEO, Plemi.com Eric Jaoui, CEO, MediaForest Sophie Le Barazer, Sales Manager, Kantar Media France Grgory Nicolaidis, Founder, WeLoveWords Cap Digital, the French business cluster for digital content and services based in Paris Region, is glad to introduce you to its members. Come and meet some French tech players through a 5 minutes speed meeting session, and boost your network. Dont miss out! Places are limited and available on a first-come, first-served basis.
TECH 16:35 16:55 How to Work with The Orchard Sponsored Session

Speaker: Brad Navin, CEO, The Orchard (USA) The Orchard, a pioneering independent music and video distribution company founded in 1997, provides an innovative technology platform to amplify the sales and marketing of its content owners. This platform includes a Marketplace that offers clients an evolving collection of third party tools that are integrated with The Orchards API.
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17:00 18:00 BRANDS Ogilvy Music Pitch Session

Speakers: Tara Austin, Planner, Ogilvy & Mather Advertising (UK) Clara Ocampo, Global Brand Manager, Dove, Unilever (UK) Kate Smither, Planning Partner, Dove, Ogilvy & Mather (UK) What does real beauty sound like? Ogilvy is looking for music for the Dove brand that could be used as the keystone for a Dove sound strategy and used in corporate communications as well as mainstream marketing. Ogilvy & Dove evaluated the submissions received before midem and present the findings.
Submissions were powered by Sonicbids
17:10 17:30 TECH How to Work with DDEX (for Societies and Publishers) Sponsored Session

Speakers: Niels Rump, CTO, DDEX (USA) DDEX is a consortium of leading media companies, music licensing organisations, digital service providers and technical intermediaries, focused on the creation of digital supply chain standards. In this second of a series of 4 sessions, DDEX will introduce companies to different DDEX standards and show how their use can reduce cost, improve efficiency and increase revenue.
17:15 18:15 DIRECT2FAN Tips on Marketing: Distribution, Social Media and Promotion

Mentors: Brian Felsen, President, CD Baby (USA) Bob Frank, President and Co-Founder, Qello (USA) Mayka Mei, Senior Strategist, Red Magnet Media (USA) David Riley, Creative Director, Good Lizard Media (UK) Receive personalised advice on successful marketing strategies and applied techniques from specialists and practitioners. Each mentor leads two one-to-many discussions with 7 participants during 30 minutes each. This is your chance to ask all your questions and get practical advice on the related topic. No need to book, just turn up! First-come, first-served.
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17:30 18:30 PARTNERS CONFERENCE Meet the Educators: Music Business in Academia
In Association with Berklee College of Music Location midem campus, Level 01

Participants: Don Cusic, Professor of Music Business, Mike Curb College of Entertainment & Music Business (USA) Don Gorder, Chair, Music Business/Management Department, Berklee College of Music (USA) Bendik Hofseth, Professor, Masters Program in Music Management, University of Agder (Norway) Neeltje Mooring, Lecturer, Media and Entertainment Management Program, INHolland University (Netherlands) Hubert Wandjo, Director, Music Business Department, PopAkademie Baden-Wurttemberg (Germany) Music business programmes in higher education are proliferating on both sides of the Atlantic. Discover what you can gain from these programs and how they differ in focus and depth of learning. In this roundtable workshop, educators will describe their programs and how they prepare and position students for careers in the music industry.
Followed by a Happy Hour, for networking and opportunities and for further dialogue with the educators.
17:30 18:30 TECH Training session - Entrepreneurs, a Couple of Practical Tips to Help you Run your Business

Speakers: Bindi Karia, VC/Emerging Business Lead, Microsoft (UK) Blaise Vignon, Emerging Business Lead, Microsoft (France) Microsoft BizSpark is the globally-renowned incubation program helping more than 45 000 startups in their development. Thanks to their experience for Microsoft outreach to startups, the speakers will share their best practices that they call Entrepreneurship Agility. In this session, they will provide the basics of startup operations: business plan, lean approach, networking right, partnering with the big corporations, raising money
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TECH 17:30 18:30 Meet the French Tech Players part two
In Association with Cap Digital Location The Hub, Riviera Hall

Participants: Nicolas Bensignor, CEO, Playsoft Group Jean-Francois Bert, Executive Officer, Transparency Jean-Luc Biaulet, CEO, Musicstory Pierre-Henri Deballon, CEO, Weezevent Jrme Giachino, CEO, Starzik.com Jrmy Govciyan, Project manager, Snowite Olivier Jaboin, Association Director, Francophonie Diffusion Henri-Pierre Mousset, CEO, Yozik Marc Pic, Director Digital Solutions, Keesing Technologies Pierre-Franois Yven, Founder and CEO, Bouddha Consulting Cap Digital, the French business cluster for digital content and services based in Paris Region is glad to introduce you to its members. Come and meet some French tech players through a 5 minutes speed meeting session, and boost your network. Dont miss out! Places are limited and available on a first-come, first-served basis.
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Monday 30 January 2012

10:00 10:05 Welcome VISIONARY MONDAY
Location Auditorium Debussy, Level 1

Bruno Crolot, Director of Music Markets, Reed MIDEM (France) Ian C Rogers, CEO, Topspin (USA)
10:00 11:00 TECH Tips from Successful Digital Entrepreneurs to Help you Grow your Business

Mentors: David Hyman, CEO, MOG (USA) Albin Serviant, CEO, Bopler Games (mxp4) (France) Eric Sheinkop, CEO and Co-Founder, Music Dealers, LLC. (USA) Receive personalised advice on how to grow your digital business from successful creative entrepreneurs. Each mentor leads two one-to-many discussions with 7 participants during 30 minutes each. This is your chance to ask all your questions and get practical advice on the related topic. No need to book, just turn up! First-come, first-served.

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10:00 11:00 PARTNERS CONFERENCE GEMA Conference Lost Property: The Future of Collective Rights Management in the EU
Location Auditorium J, Level 4

Speaker: Dr. Harald Heker, CEO, GEMA and Chairman, CISAC Board of Directors (Germany) Ansgar Heveling, Member, the German Bundestag (Germany) Kerstin Jorna, Deputy Head of Cabinet of European Commissioner Michel Barnier, European Commission (Belgium) Alfons Karabuda, Executive Chairman, ECSA (Sweden) Kenth Muldin, CEO, STIM and Chairman, CISAC Board of Directors (Sweden) Moderator: Manfred Gillig-Degrave, Editor in Chief, Musikwoche (Germany) German Music Authors Society GEMA holds panel on Lost property the future of Collective Rights Management in the EU. Politicians and collecting societies discuss the challenges and chances of a European legal framework and take a look into the future.
10:05 10:25 VISIONARY MONDAY Vision - Kevin Roberts, Saatchi & Saatchi
Kevin Roberts CEO Worldwide Saatchi & Saatchi (USA)
Music is the greatest human connector. Music is the shortcut to the heart. Its communication, entertainment, engagement and emotion. Music is about love. The world is full of inspirational sounds, songs, and singers, whether they are well-known, breaking through, undiscovered, or in the archive. Learn from Saatchi & Saatchi CEO Worldwide Kevin Roberts about the opportunities for marketers to build loyalty beyond reason for their brands through music, to turn their brands into lovemarks by exciting the senses.
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10:05 11:35 LEGAL Licensing 101 for Artists and Labels Going D2F
In Association with the International Association of Entertainment Lawyers (IAEL) Location Direct2Fan Camp, Riviera Hall
Speakers: James Kendrick, Partner, Alter & Kendrick, LLP (USA) Philipp Plog, Partner, Field Fisher Waterhouse (Germany) With traditional deal opportunities shrinking but digital distribution open to all, many are now taking a direct route to get their music to the fans. But understanding the rights and rules that underpin all music deals, old or new, is still vital. This session will help the audience get to grips with the core legal concepts. This presentation includes a mentoring session at 10:50 with 2 mentors joining the speakers. Mentors: Tahir Basheer, Partner, Sheridans (UK) Emmanuel Chamboredon, CEO, Milan Music Editions and Milan Entertainment (France/USA) Each mentor leads a one-to-many discussions with 7 participants, during which you are able to ask all your questions and get practical advice on the related topic. Dont miss out! Places are limited and available on a first-come, first-served basis.
VISIONARY MONDAY 10:25 10:45 Highlight Discover 2012 midemlabs Winners
Location Auditorium Debussy, Level 1 Sponsored by

Find out which winners the jury members have chosen following the pitch session of each category: Music discovery, recommendation and creation Marketing and social engagement Direct-to-consumer sales and content monetisation
10:45 10:55 VISIONARY MONDAY Insight The Tech-Tonic Shift: The Biggest Change in Technology and Why It Matters

Speaker: Om Malik, Founder and Senior Writer, GigaOM (USA) Today might just be the most exciting time in the history of technology. We are finally seeing the long-awaited confluence of computing and connectivity. Everything that has a silicon beat phones, game devices, cars, TVs is being connected. Discover the state of constant connectedness and how it will redefine the workings of our economy.
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10:55 11:15 VISIONARY MONDAY Vision Mikael Hed, Rovio
Mikael Hed CEO Rovio (Finland)
Interviewer: Eliot Van Buskirk, Editor, Evolver.fm (USA) This is the future of connected entertainment: apps are becoming central in todays economy of content. Learn from highly talked-about digital company Rovio on how Angry Birds became the most successful application with more than 500 millions downloads, and the role of applications and mobile devices will play in the future.
11:00 11:20 TECH How to Work with DDEX (for DSPs and Retailers) Sponsored Session

Speakers: Niels Rump, CTO, DDEX (USA) DDEX is a consortium of leading media companies, music licensing organisations, digital service providers and technical intermediaries, focused on the creation of digital supply chain standards. In this third of a series of 4 sessions, DDEX will introduce companies to different DDEX standards and show how their use can reduce cost, improve efficiency and increase revenue.
11:00 12:00 PARTNERS CONFERENCE Nokia Entertainment: Envisioning the New Music Eco-System
Location Blue Lounge, Level 01

Speakers: Michael Bebel, Digital Media Executive and Entrepreneur, Nokia (USA) Jordan Berliant, Partner, The Collective Music Group (USA) Jack Horner, Co-founder, FRUKT (USA) Umut Ozaydinli, Chief of Possibilities, Deviant Ventures (USA) With the launch of Nokias newest entertainment products, comes to light a promise of uniting the entertainment ecosystem. From brands to artists to consumers to OEM, Nokia envisions a world where all stakeholders in the value chain find equitable participation. Please join Nokia and their panelists in an engaging discussion topic.
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11:15 11:30 VISIONARY MONDAY Highlight midem hack day: The Two Best Apps Unveiled
Location Auditorium Debussy, Level 1 Sponsored by

Speakers: Martyn Davies, CEO and Creative Technologist, Six Two Productions (UK) Dave Haynes, VP Business Development, SoundCloud (UK) 30 developers, designers and hackers from around the globe have 48 hours to conceptualise, collaborate, and build a brand-new generation of applications. This live demo session is the culmination of midem hack day programme. The hackers will unveil the two best apps built specifically at midem hack day. All others apps will be presented in the Innovation Factory at 12:00.
11:30 11:40 VISIONARY MONDAY Insight The New Power Trio: Bands, Brands and Revenue

Speaker: Kristin Thomson, Consultant, Future of Music Coalition (USA) In 2010, the US-based nonprofit Future of Music Coalition launched a multi-method, cross-genre research project to assess how US-based musicians revenue streams are changing in this new music landscape. Discover an exclusive preview of what FMCs research findings tell us about musicians evolving relationship with sponsors and partners, and how some artists are leveraging their own brand to support their work and connect with fans.
11:40 12:20 VISIONARY MONDAY Debate Ideal Routes to a Sustainable Music Career

Speakers: James Barton, Artist Manager & Owner, The Blue Team (UK) Zo Keating, Cellist and Composer (USA) Paul van Dyk, Artist, DJ and Producer, Paul van Dyk GmbH / VANDIT Records (Germany) Simon Wheeler, Director of Digital, Beggars Group (UK) Moderator: Jeremy Silver, CEO, Mediaclarity (UK) Get the artists, labels and managers viewpoints on career development through innovative and successful projects. Be inspired by their visions on what genuinely works today, as opposed to one-hit wonders. Discover their disruptive strategies to connect with audiences, be it more roots-level approaches or fully-integrated solutions.
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11:40 12:00 TECH How to Work with Jamendo Sponsored Session

Speaker: Pierre Gerard, Co-Founder and Managing Director, Jamendo (Luxembourg) Jamendo is the world's largest digital service for free music. It is the link between artists who want to share their music, and audiences around the world, both private and professional. The entire catalogue is licensed under Creative Commons. These licenses allow artists to publish their music and preserve their rights while providing users the freedom to download it for free. The innovative model created by Jamendo also grants artists revenue streams, in case of commercial use of their music by professionals.
12:00 13:00 TECH midem hack day: All the Apps Unveiled

Hackers present what they have been doing for the last 48 hours and showcase all the new apps, hacks and projects built specifically for midem hack day. People who pitched their ideas are also there to evaluate how closely the apps match the ideas they expressed.
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12:00 13:00 MANAGER Manager Think Tank Access to Finance: Food for Thought and Solutions to Artists and Music Entrepreneurs
In Association with International Music Manager's Forum (IMMF), Music Manager Forum France (MMF France) Location Direct2Fan Camp, Riviera Hall
Speakers: Jake Beaumont-Nesbitt, CEO, International Royalties Rescue and Executive Director, IMMF (UK) Henri de Bodinat, CEO, Time Equity Partners (France) Brian Hetherman, Director of the Americas, International Music Managers Forum (Canada) Maarten Quaghebeur, Founder, Rockoco and President, Belgian Music Managers Forum (Belgium) Participants: Eivind Brydoy, Manager, Vox Artist and Chairman, Music Managers Forum (Norway) Emily Gonneau, Founder & President, Unicum Music (France) Petri Lunden, Executive Chairman and Owner, Hagenburg and Chairman, IMMF (Sweden) Volker May, Vice-Chair Europe, IMMF (Germany) Millie Millgate, Founder, Sounds Australia (Australia) Simran Mulchandani, CEO, BlueFrog (India) Vincent Ricordeau, CEO, KissKissBankBank (France) Jon Webster, CEO, Music Managers Forum (UK) New artists carrying positive reactions from early adopter fans and media, and backed by an experienced team of artist representatives can still find it very difficult to secure investment for the development of their business. Touring expenses, recording costs, living expenses soon add up. How do artists secure investment in their businesses when artist revenue streams can be very hard to predict, scale, and maintain? Four roundtables will explore all the options available, from traditional finance to grants and funding, including investment ready and alternative financing.
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12:00 13:00
LEGAL
Meet the Lawyers
In Association with the International Association of Entertainment Lawyers (IAEL) Location The Hub, Riviera Hall
Participants: Cindy Charles, President, Cindy Charles Consulting (USA) Casey M. Chisick, Partner, Cassels Brock & Blackwell LLP (Canada) Jens Krogh Petersen, Partner, Lind Cadovius (Denmark) Marc Jacobson, Owner, Law Offices of Marc Jacobson, P.C. (USA) Jeff Liebenson, Principal, Liebenson Law (USA) Dr Bianca Mller, Principal, Mller Rechtsanwltin (Germany) Wim Schreurs, Partner, Ubilex (Belgium) Heidy Vaquerano, Associate Attorney, LaPolt Law P.C. (USA) Jocelyn Whinney, Associate, Lee & Thompson LLP (UK) Angela Rose White, President, DaBet Music Services and COO, David Rose Publishing Co. (USA) Come and meet with specialist lawyers through a 5 minute speed meeting session, and boost your network! Dont miss out! Places are limited and available on a first-come, first-served basis.
12:20 12:30 VISIONARY MONDAY Insight A Totally Positive Look at the State of the Industry... and Where the Big Opportunities Lie

Speaker: Mike Masnick, Editor, Techdirt Blog, President and CEO, Floor64 (USA) Sick of all the doom and gloom about an industry under siege? Be among the first to discover a major new research report on the state of the entertainment industry today, showing that there's a ton of good news, and highlighting some specific areas of opportunity.
14:00 14:30 VISIONARY MONDAY Vision Wendy Clark, The Coca-Cola Company and Mark Ronson, Artist, Producer and Dj Location Auditorium Debussy, Level 1
Wendy Clark SVP, Integrated Marketing Communications and Capabilities The Coca-Cola Company (USA)
Mark Ronson Grammy-Award winning Artist, Producer and DJ (UK)
Interviewer: Ian C Rogers, CEO, Topspin (USA) Launched in 2011, Coca-Cola Music is the largest teen focused music effort in the companys history. CocaCola is now partnering with Grammy Award-winning producer Mark Ronson to create a unique sound for the brand at the London 2012 Olympic Games. Hear from the people at the centre of the partnership how great things come from the fusion of iconic brands and brilliant creative minds.
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14:30 14:40 VISIONARY MONDAY Insight An Interconnected Ecosystem of Fans

Speaker: Bas Grasmayer, Head of Information Strategy, Zvooq (Netherlands) As traditional marketing methods gradually become inefficient, opportunities through non-linear communication are growing by the day as we get increasingly interconnected through the internet. Interconnection amplified piracy, but how can one capitalize on this non-linear environment? How do connected fans amplify your story? And what does the future look like for connected artists, labels, brands and fans?
14:30 16:00 TECH Bar Camp: Mobile + Music = Innovation

Presenter: Thibaut Rouffineau, Director, Wireless Industry Partnership (UK) Barcamp? Is the term unfamiliar? Think jam session but rather than playing instruments people exchange on the hottest topics in the industry! And we bring a crowd of mobile, tech and music experts to chime in! Last year we turned the audience into panelists, this year we are back to put conversations at the heart of midem! Jump in! This is you unique opportunity to propose the topic you would like to discuss or join the discussion. You will be able to send us your suggestions for the topics youd like to discuss on the day available soon on midemblog.
14:30 15:30 AUTHORS SOCIETIES Tips on Rights Management: What Are Your Rights as an Artist?
In Association with the International Confederation of Societies of Authors and Composers (CISAC) Location Direct2Fan Camp, Riviera Hall
Mentors: Simon Darlow, Composer, Songwriter, Musician and Producer (UK) Bendik Hofseth, Composer, Jazz Musician (saxophone) and Record Producer (Norway) Marcus Johnson, Composer and Producer, Marimelj Entertainment Group (USA) Noa, Singer and Songwriter (Israel) An increasing number of emerging artists and creators are connecting directly with their fans. Being independent is also about reclaiming control over the management of your rights. Discover the role of publishers and collecting societies and what they can do for you from an artists point of view. Each mentor leads two one-to-many discussions with 7 participants during 30 minutes each. This is your chance to ask all your questions and get practical advice on the related topic. No need to book, just turn up! First-come, firstserved.
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14:30 15:30 TECH Meet the Developers From midem hack day
Participants: Martyn Davies, CEO & Creative Technologist, Six Two Productions (UK) Francesco Delfino, Co-Founder and Engineer, musiXmatch (Italy) Ben Fields, Data Scientist, Musicmetric (UK) Stevie Graham, Developer Evangelist, Twilio (UK) Paul Lamere, Director of Developer Platform, The Echo Nest (USA) Sabrina Leandro, Software Engineer, Songkick (UK) Yuli Levtov, Music Producer, Reactify Music (UK) Ian McKellar, Platform Lead, Rdio (USA) Becky Stewart, Co-Founder, Codasign (UK) Johan Uhle, Independent Developer (Germany) Come and meet with the developers involved in midem hack day through a 10 minute speed meeting session. Learn more about the tools and technologies that go into making a new music app and whats possible. Dont miss out! Places are limited and available on a first-come, first-served basis.
14:40 15:30 VISIONARY MONDAY Debate How To Work With the Fab Four: Lessons for Success

Speakers: Charles Caldas, CEO, Merlin (Netherlands) Craig Pape, Director of Music Content Acquisition, Amazon (USA) Rob Wells, President, Global Digital Business, Universal Music Group (USA) Zahavah Levine, Director of Content Partnerships for Android, Google (USA) Moderator: Ted Cohen, Managing Partner, TAG Strategic (USA) Right now Amazon, Apple, Facebook and Google are fighting for dominance in the entertainment sectors. We are at a beginning of a new era, where music is seen as a key resource for the tech players to engage with their audiences. Learn how the music industry and the disruptors are reshaping the assets and pitfalls of this relationship. We have been told for years that technology was the future for music, is music now becoming the future of technology?
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15:30 15:40 VISIONARY MONDAY Insight Agile Music: Music Formats and Artist Creativity in the Age of Media Mass Customisation

Speaker: Mark Mulligan, Music Analyst (UK) Singles, albums and long release cycles made sense in the analogue era but can be a barrier to artist creativity in the digital age. The scene is set for a new order of practices of music business, artist creativity and music products, all of which will see the fan play a more pivotal role than ever before. Welcome to the age of fanfuelled creativity!
15:30 15:50 TECH How to Use CueSongs Sponsored Session

Speaker: Edward Averdieck, Co-Founder, CueSongs (UK) Peter Gabriel & Ed Averdieck co-founded CueSongs to provide a much easier way for websites to license music from reputable artists for online and mobile sync usages like branded content productions for YouTube. CueSongs brings an innovative new approach to this sector and a new lucrative royalty stream to artists
15.40 15.50 VISIONARY MONDAY Insight Marketing for People, Not for Robots: Less Killer App, More Killer Experience

Speaker: Will Sansom, Writer and Consultant, Contagious Communications (UK) Technology can raise the hairs on the backs of our necks, but years of evolution have trained us to respond to what is REAL. As a result, balancing innovation with human experience is one of the most difficult challenges facing modern marketers. Find out which brands are successfully navigating this challenging landscape by returning to the most fundamental of touch-points: the human experience.
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15:45 16:45 TECH Meet the midemlab Finalists in the Marketing and Social Engagement category

Participants: BandApp (UK) Adam Perry, Founder and CEO Beloola by V-Cult (France) Tom Gauthier, CEO CrowdSurfing by LiveOne Group (USA) Tim Ganschow, Principal iPluggers (Netherlands) Marvin Kuijs, Founder and CEO Oocto by GeniusMonk (France) Hugo Amsellem, Co-Founder OleaPark (France) - Florent Quinti, Co-Founder and CEO Pipe (Germany) Simon Hossell, Founder & CEO RockStar Motel (USA) - Emily Mc Fadden, Marketing Director Tastebuds.fm (UK) Julian Keenaghan, Co-Founder Webdoc (Switzerland) Stelio Tzonis, CEO Come and meet with midemlab finalists through a 5 minute speed meeting session, and boost your network. Dont miss out! Places are limited and available on a first-come, first-served basis.
15.50 16.00 VISIONARY MONDAY Highlight Discover midem Marketing Campaign Competitions Winner

Presenter: Will Sansom, Writer and Consultant, Contagious Communications (UK) Discover the winner of the midem marketing campaign competition, an international contest rewarding the most innovative and creative use of music/partnership with artist in a marketing campaign.
16.00 16.40 VISIONARY MONDAY Networking Break
Location Foyer Auditorium Debussy, Level 1 Sponsored by
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TECH 16:00 16:20 How to Work with Musicmetric Sponsored Session

Speakers: Marie-Alicia Chang, Head of Business Development and Co-Founder, Musicmetric (UK) Gregory Mead, CEO and Co-Founder, Musicmetric (UK) Understanding what activities make the most impact for your artists online or off is crucial. Learn how Musicmetric makes context and trends accessible to everyone, why it is so crucial in today's music industry and how we can make you the most effective person involved in any artists campaign.
16:10 17:10 DIRECT2FAN Artists Speak to Artists Meet with Zo Keating
Zo Keating Cellist and Composer (USA)
Known for both her use of technology and for her grassroots, label-less approach to her career, Zo Keating pushes career management and audience engagement to the next level. Learn how to boost your career in a sustainable way. Dont miss this opportunity to network with your peers in the Direct2Fan Camp.
16:20 16:40 TECH How to Work with Accenture Sponsored Session

Speakers: Rahmyn Kress, Chief Executive Officer, Digiplug (France) Yannick Sadowy, Senior Executive Media & Entertainment EALA, Accenture (France) New developments in digital music come at an ever-faster pace. The market now demands more transparency, robust IT solutions and flexible cost structures. Accenture provides unmatched end-to-end answers to music market challenges, with industry-focused Consulting, innovative Technology solutions & Outsourcing services for Content Owners, Publishers, Collecting Societies and Digital Services Providers.
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16:40 17:00 VISIONARY MONDAY Vision Dan Rose, Facebook

Dan Rose VP, Partnerships Facebook (USA)
Interviewer: Bill Werde, Editorial Director, Billboard (USA) The ways we discover, share and consume content have changed over the past decade as we've shifted from the information web to the social web. Facebooks Dan Rose will discuss how this transformation will impact music discovery, engagement and monetisation by giving people new ways to experience music with friends.
16:45 17:45 TECH Training session How to Raise Funds For Your Own Startup

Speaker: Florence Ribes, Managing partner, LD&A (France) Discover the basics to approach the most focused funds in music and entertainment: how to best present your activity, the size of the market you reach and your growth potential, how you are going to use funds to get your targeted market shares and revenues... We will also look at governance, shareholders agreement and exit terms which should also be considered as determinant in the choice of your future venture capital partners or industrial partners!
17:00 17:15 VISIONARY MONDAY Highlight Marketing Soundbox

Speaker: William Higham, Managing Director, Next Big Thing (UK) Discover the main learning, key outcomes and action guidelines discussed during the Marketing Soundbox, a VIP roundtable welcoming leading executives all actively involved in their daily role in bridging the relationships between music, brands and technology further. The roundtable explored how best to put together a campaign involving these different players and industries, to take advantage of the huge opportunities offered today by the interface of artists, brands and technology.
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17:15 17:55 VISIONARY MONDAY Debate Understanding Marketing in a Networked Society

Speakers: Jon Cohen, Co-CEO, Cornerstone Promotion (USA) Kim de Ruiter, Partner, Noise Inc. (UK) Jeroen Matser, Strategy Director, Blast Radius (UK) Alan Moore, Founder, SMLXL (UK) Moderator: Gerd Leonhard, Media Futurist and CEO, The Futures Agency (Switzerland) We now live in a digital society, networked, mobile, social and always-on. In this super-noisy, decentralised world of constant self-broadcasting, liking, sharing and networking, how will an artist, a manager, a label or publisher, or any other business get attention, and reach their audiences? If interaction comes before transaction, what does marketing look like in the next few years? How does one build a strong brand in this world?
17:45 18:45 TECH Meet the midemlab Finalists in the Direct-to-Consumer Sales and Content Monetisation category

Participants: Cleeng (Netherlands) Gilles Domartini, CEO Getonic (Israel) Adi Eyal, CEO Menyou (Sweden) Markus Hejdenberg, COO Musicsoft Arts (USA) Dan Yashiv, Partner My Bee (France) Quentin Langlois, Partner Ondango (Germany) Jos Matas del Pino, CEO SonicAngel (Belgium) Bart Becks, Co-Founder and CEO TuneRights (Sweden) Raymond Monner, Co-Founder and CEO Weezevent (France) - Sbastien Tonglet, Co-Founder and CMO WildChords by Ovelin (Finland) Christoph Thr, Co-Founder and CEO Come and meet with midemlab finalists through a 5 minute speed meeting session, and boost your network. Dont miss out! Places are limited and available on a first-come, first-served basis.
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17:45 18:05 TECH How to Work with simfy Sponsored Session

Speakers: Tobias Schiwek, VP Business Development, simfy (Germany) simfy is a music subscription service available in Germany, Switzerland, Austria and Belgium. By visiting simfy.com or using the simfy desktop player or smartphone applications, music fans can legally access over 13 million streamed songs, listen to music, create playlists, and actively network with other fans via social networking sites.
17:55 18:00 VISIONARY MONDAY Closing Remarks

Ian C Rogers, CEO, Topspin (USA) Visionary Mondays Master of Ceremony shares backstage feelings and discusses the main learning of the conference and the next steps for the future.
18:30 20:00 CLASSICAL The Classical and Jazz Networking Dining Cocktail
Location Verrire Grand Auditorium, Level 1

This high level networking cocktail will bring together speakers and key executives from the classical and jazz music industry.
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Tuesday 31 January 2012

10:00 11:00 AUTHORS SOCIETIES The Cloud Is It Just a Licensing Issue?
In Association with the International Confederation of Societies of Authors and Composers (CISAC)
Speakers: Scott Bagby, Head of Strategic Partnerships, Rdio (UK) Richard Conlon, SVP, Corporate Strategy, Communications and New Media, BMI (USA) Thierry Desurmont, Vice-President of the Management Board in charge of Legal and International Affairs, SACEM (France) Charlie Lexton, Head of Business Affairs and General Counsel, Merlin (UK) Ben McEwen, Director of Online Licensing, PRS for Music (UK) Mitch Rubin, Head of Music Publishing Business Affairs, Nokia (USA) Jens-Markus Wegener, Managing Director, AMV Talpa GmbH (Germany) Moderator: Emmanuel Legrand, Independent Journalist and Consultant (UK) Recent initiatives have turned the focus to cloud services. But the contours of this new digital avatar are still uncertain. Following discussions initiated at the World Copyright Summit, we will look at the new opportunities offered by cloud computing to rights owners and music services and at the licensing issues that could arise from the development of cloud-based music services.
10:30 11:30 ACADEMY Marketing Music, Marketing and Meaningful Experiences

Speaker: Will Sansom, Writer and Consultant, Contagious Communications (UK) In a rapidly evolving digital world, it is easy to depend on innovations in technology or media and forget what really count: the consumers and the fans. This session will explore how brands and marketers can drive real, human engagement by leveraging great content and explore the game-changing campaigns redefining both the music and marketing industries.
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10:30 12:00 LEGAL Legal Tips for Startups Building Their Business
In Association with the International Association of Entertainment Lawyers (IAEL) Location Innovation Factory, Riviera Hall
Speakers: Marc Jacobson, Lawyer, Law Offices of Marc Jacobson, P.C. (USA) Anne-Marie Pecoraro, Partner, Aklea (France) This workshop reviews the key legal concerns for anyone starting a business in today's industry. The session focuses on the nuts and bolts of business formation (organisational structure, tax and investment) and on the crucial intellectual property rights issues (creating, owning and protecting assets from branding to software and data). This presentation includes a mentoring session at 11:15 with 2 mentors joining the speakers. Mentors: Antoine Cocquebert, Founder, Wired CPA (France) Deborah Newman, Digital Music Consultant, MusicStrat (USA) Each mentor leads a one-to-many discussions with 7 participants, during which you will be able to ask all your questions and get practical advice on the related topic. Dont miss out! Places are limited and available on a first-come, first-served basis.
10:30 11:30 DIRECT2FAN Artists Speak to Artists Meet With Joss Stone
Joss Stone Singer and Songwriter, Founder, Stoned Records (UK)
With: Brian Nelson, General Manager, Stoned Records (UK) Selling over 12 million albums worldwide, Joss Stone has recently found freedom in starting her own label, with also the purpose of helping emerging talents thrive in the music industry. Learn how to boost your career in a sustainable way. Dont miss this opportunity to network with your peers in the Direct2Fan Camp.
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11:00 11:30 PUBLISHING Extension of Term of Protection for Copyright and Related Rights Whats the Impact for Societies and Publishers
In Association with ICMP, The Global Voice of Music Publishing Location Ideas Hothouse, Level 01
Speaker: Dr. Peter Hanser-Strecker, CEO, Schott Music (Germany) Interviewer: Michael Sukin, Chairman, Sukin Law Group (USA) The new European Union Directive on the Term of Protection of Copyright was adopted in September 2011 and will be implemented by EU Member States within the next two years; it has important implications for both publishers and collecting societies. The session affords the first public look at the measures needed to implement it at national level.
11:30 12:15 PUBLISHING Towards the Global Repertoire Database
Speakers: Michel Allain, Director of Organization and Information System, SACEM (France) Jez Bell, Director of Licensing, Omnifone (UK) Karen Buse, Director of International, PRS for Music (UK) Jane Dyball, SVP International Legal and Business Affairs, Warner Chappell Music (UK) Ralph Peer II, Chairman and CEO, peermusic (USA) Sami Valkonen, Head of International Music Licensing, Google (USA) Moderator: Stephen Navin, CEO, MPA (UK) In the rapidly changing technological environment in which we find ourselves, identifying and solving problems in online licensing is crucial. In the short term, there are new business models in place, and indeed under continuous development, that orchestrate direct and collective rights management of licensing. In the longer term, there is the Global Repertoire Database.
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11:30 12:30 ACADEMY New Business Models Going Direct: Making a Living with Music in a Connected World

Speaker: Gerd Leonhard, Media Futurist and CEO, The Futures Agency (Switzerland) The Internet has gone mobile, social, video and location. What are the emerging models of 'going direct', for artists, writers, producers, labels and publishers? Will mobile apps be the answer, or social networks, Twitter, YouTube, Tumblr? In today's noisy digital world, how do you find an audience, and how do you make money when 'free' is a default?
CLASSICAL 11:30 13:00 Tips on Marketing and Promotion for Classical Music Artists
In Association with bureau export Location Direct2Fan Camp, Riviera Hall

Speaker: Christopher Gruits, Director eStrategy, Carnegie Hall (USA) Learn how classical managers, presenters and PRs promote classical music artists, create compelling contents and choose the most effective strategies. This presentation includes a mentoring session at 12:15 with 3 mentors joining the speaker. Mentors: Kathleen Alder, Founder and Director, WildKat PR (UK) Maggie O'Herlihy, Artist Manager and New Initiatives, Harrison Parrott London (UK) Each mentor leads a one-to-many discussion with 7 participants, during which you are able to ask all your questions and get practical advice on the related topic. Dont miss out! Places are limited and available on a first-come, first-served basis.
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11:30 12:30
INDIE
Meet the Independents
In Association with IMPALA/WIN Location The Hub, Riviera Hall

Participants: Dick Huey, CEO, Toolshed (USA) Mark Kitcatt, Director and Founder, Everlasting Records and Director, Popstock Distribuciones (Spain/Portugal) Tapio Korjus, Founder, Rockadillo Records and Chairman, IndieCo (Finland) Cai Leitner, Co-owner, Cosmos Music Group Scandinavia (Sweden) Maria Romana Francesca Trainini, Director, Oyez! Srl (Italy) Helen Smith, Executive Chair and Secretary General, IMPALA (Europe) Horst Weidenmueller, CEO, !K7 (Germany)
More participants to be announced.

Come and meet with indie labels professionals through a 5 minute speed meeting session, and boost your network! Dont miss out! Places are limited and available on a first-come, first-served basis.
12:15 13:00 PUBLISHING Publishers as an Early Ally in an Artists Career
Speakers: Fabien Bonnin, European Creative Director, peermusic (France) Jodie Ferneyhough, President, Canadian Music Publishers Association (Canada) DJ Kore, Composer and Producer, CEO, Artop Records (France) Marcus Johnson, Composer and Producer, Marimelj Entertainment Group (USA) Matt Pincus, CEO, Songs Music Publishing (USA) Haji Taniguchi, President, Avex Music Publishing Inc (Japan) Moderator: Helen Gammons, Program Director, Henley business school - MBA for the music industry (UK) The relationship between artists and publishers is fundamental in the new music ecosystem. Publishers are playing an increasing role in developing artists and new talents. This consolidated model of direct partnership is providing artists and managers with a broader control of their business and affords exciting opportunities at a global level.
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TECH 12:15 12:35 How to Work with DDEX (for Intermediaries) Sponsored Session

Speakers: Niels Rump, CTO, DDEX (USA) DDEX is a consortium of leading media companies, music licensing organisations, digital service providers and technical intermediaries, focused on the creation of digital supply chain standards. In this last session of a series of 4, DDEX will introduce companies to different DDEX standards and show how their use can reduce cost, improve efficiency and increase revenue.
12:15 13:00 midem 2012 Bloggers Wrap
Location Blue Lounge, Level 01

Speakers: Bas Grasmayer, Head of Information Strategy, Zvooq (Netherlands) Eliot Van Buskirk, Editor, Evolver.fm (USA) Will Sansom, Writer and Consultant, Contagious Communications (UK) Moderator: James Martin, Community Manager, Reed Midem (France) The lowdown on midems hottest industry trends, from a select panel of top tech, music and brands bloggers and experts. In just 45 minutes, this panel will give an insightful and unbiased summary of how the industry moved forwards at midem.
14:00 15:00 TECH Disrupt, Engage and Build: Gaining Traction in a Market Dominated by Larger Players

Speaker: Paul Walborsky, CEO, GigaOM (USA) This interactive session will bring tips for startups trying to gain traction in the shadows of larger players. Learn from GigaOM case-study why its important for a startup to disrupt its industry, engage its audience with content, and then upsell premium offerings.
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14:00 14:45 BRANDS Inspirational Music and Brands Partnerships - Air France Music: The Shuffle Song

Speakers: Valrie Albert Mignot, Director of EMI Sync, EMI Music (France) Christophe Caurret, Co-Founder of BETC Music and Music Supervisor, BETC Euro RSCG (France) Moderator: Cliff Fluet, Partner, Media and Entertainment, Lewis Silkin (UK) Learn from The Shuffle Song case study, a unique musical experience from Air France Music and Keren Ann, giving fans the possibility to create on Facebook their own versions of an exclusive song by Keren Ann.
14:00 15:00 DIRECT2FAN Tips on Marketing: Digital Campaigns, Social Media and Engagement

Mentors: Virginie Berger, Founder and CEO, DBTH (France) Jay Frank, CEO, DigSin (USA) Rynda Laurel, COO, af83inc (USA/France) Sam McGregor, Marketing Director, Good Lizard Media (UK) Receive personalised advice on successful marketing strategies and applied techniques from specialists and practitioners. Each mentor leads two one-to-many discussions with 7 participants during 30 minutes each. This is your chance to ask all your questions and get practical advice on the related topic. No need to book, just turn up! First-come, first-served.
14:30 15:30 ACADEMY Entrepreneurship New Entrepreneurial Models for Labels and Artists
In Association with IMPALA/WIN Location midem academy, Level 01

Speaker: Dick Huey, Founder, Toolshed Inc. (USA) Be two steps ahead of the game with new light entrepreneurship models. Learn how labels and artists can set themselves up to earn a living in todays world and identify what it takes to create a successful entrepreneurial endeavour. We will explore the new structures of the music ecosystem, what they look like and how easy they are to establish.
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15:00 16:00 BRANDS Grey Music Pitch Session

Speaker: Josh Rabinowitz, SVP, Director of Music, Grey Worldwide (USA) Panadol, the most widely distributed pain reliever in the world, is launching a new global campaign that targets women and focuses on caring for others. Can you create a track that communicates caring and strength in a unique way? The Grey Music director and Panadol evaluated submissions received before midem and created a Top 20 Playlist. Be there for presentation and evaluation.
Submissions were powered by Sonicbids.
15:30 16:30 ACADEMY Marketing Measuring the Impact of Music Marketing Campaigns
In Association with Music Ally Location midem academy, Level 01

Speaker: Sarah Lewin, Editor of Sandbox, Music Ally (UK) Discover how to assess your digital marketing efforts from some of the most exciting and innovative digital music marketing campaigns of 2011. We will examine inspiring examples from a wide variety of labels and independent artists on varying budgets in different areas of the digital marketing arena.
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midem thanks its sponsors and partners Sponsors
Content Partners
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Supporting Partners
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Midem 2012 (Cannes, 28-31 Jan) - Conference Programme

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Midem 2012 (Cannes, 28-31 Jan) - Conference Programme

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midem 2012 Conference Programme

Supporting Partners: Digital Media Wire, Musique Info & Variety

Mark Ronson Grammy-Award winning Artist, Producer and DJ (UK)

Mikael Hed CEO Rovio (Finland)

Dan Rose VP, Partnerships Facebook (USA)

Kevin Roberts CEO Worldwide Saatchi & Saatchi (USA)

midem Marketing Campaign Competition

midem hack day

midemlab Startup and App Developer Competition

midem academy - Education and Business Acceleration

midem academy is organised in association with Berklee College of Music

Join the Discussion at midemblog - http://blog.midem.com

Download our iPhone App:

Saturday 28 January 2012

In Association with Berklee College of Music Location midem academy, Level 01

Location Innovation Factory, Riviera Hall

10:30 10:40 DIRECT2FAN Your Guide to the Day

Location Direct2Fan Camp, Riviera Hall

Saturday 28 January 2012

10:40 11:40 DIRECT2FAN Developing a D2F Mindset: Skills and Tactics

Location Direct2Fan Camp, Riviera Hall

In Association with Berklee College of Music Location midem academy, Level 01

Location Innovation Factory, Riviera Hall Sponsored by

Saturday 28 January 2012

Meet the Music Managers

11:40 12:00 DIRECT2FAN How to Use Music Kickstarter Sponsored Session

Location Direct2Fan Camp, Riviera Hall

Saturday 28 January 2012

In Association with IMPALA/WIN Location Direct2Fan Camp, Riviera Hall

Location Innovation Factory, Riviera Hall

13:00 14:30 TECH & DIRECT2FAN midem Networking Lunch

Location Rado Beach On Registration Only

14:00 15:00 BRANDS Euro RSCG Music Pitch Session

Location Ideas Hothouse, Level 01

Submissions were powered by Sonicbids

Location Auditorium J, Level 4

Location midem academy, Level 01

Saturday 28 January 2012

Location Innovation Factory, Riviera Hall Sponsored by

Saturday 28 January 2012

15:00 17:00 BRANDS midem Marketing Campaign Competition

Location Ideas Hothouse, Level 01

Saturday 28 January 2012

Location midem academy, Level 01

15:30 15:50 DIRECT2FAN How to use Spinlet Sponsored Session

Location Direct2Fan Camp, Riviera Hall

Meet the Publishers

Saturday 28 January 2012

Location midem academy, Level 01

16:30 18:00 PARTNERS CONFERENCE YouTube & Music: Better Together

Location Auditorium K, Level 4

More speakers to be announced soon

Saturday 28 January 2012

Location Innovation Factory, Riviera Hall

Location Ideas Hothouse, Level 01

Saturday 28 January 2012

Location Direct2Fan Camp, Riviera Hall

17:30 18:30 LEGAL Masterclass: New Horizons in Copyright Law

Saturday 28 January 2012

Location The Hub, Riviera Hall Sponsored by

Saturday 28 January 2012

Sunday 29 January 2012

Sunday 29 January 2012

10:00 13:00 BRANDS Marketing Soundbox