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Net sales
Cost of goods sold
Selling, general and administrative expense
Operating profit
Interest expense
Other income (expense), net
Income before income taxes
Income taxes
Net income
Net loss attributable to noncontrolling
interests
Net income attributable to Kellogg
Company
  '()
asic
Diluted
Dividends per share
Maket Stock Price

c
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c( 
Cash and cash equivalents
Accounts receivable, net
Inventories
Other current assets
Total current assets
Property, net
Goodwill
Other intangibles, net
Other assets
Total assets
c( ,
Current maturities of long-term debt
Notes payable
Accounts payable
Other current liabilities
Total current liabilities
Long-term debt
Deferred income taxes
Pension liability
Other liabilities
Commitments and contingencies
-(.
Common stock, $.25 par value,
1,000,000,000 shares authorized Issued:
419,272,027 shares in 2010 and 419,058,168
shares in 2009
Capital in excess of par value
Retained earnings
Treasury stock at cost 53,667,635 shares in
2010 and 37,678,215 shares in 2009
Accumulated other comprehensive income
(loss)
Total Kellogg Company equity
Noncontrolling interests
Total equity
Total liabilities and equity

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!!&

$12,397
7,108

$12,575
7,184

$12,822
7,455

$11,776
6,597

$10,907
6,082

3,299
1,990
248

3,414
1,953
308
-14
1,631
485
1,146

3,311

1,742
502
1,240

3,390
2,001
295
-22
1,684
476
1,208

r r

3,059
1,766
307
13
1,472
467
1,005

-7

-4

-2

-1

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$ 1,247

$ 1,212

$ 1,148

r r

$1,004

$3.32
$ 3.3
$ 1.56
$51.08

$3.17
$ 3.16
$ 1.43
$53.20

$3.01
$ 2.99
$ 1.3
$43.85

$2.79
$2.76
$1.20
$52.43

$2.53
$2.51
$1.137
$50.06

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444

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$444
1,190
1,056
225
2,915
3,128
3,628
1,456
720
11,847

$334
1,093
910
221
2,558
3,010
3,643
1,458
531
11,200

$255
1100
897
269

$524
1011
924
243
2702
2990
3515
1450
740
11397

$411
945
824
247
2427
2816
3448
1420
603
10714

952
44
1,149
1,039
3,184
4,908
697
265
639

1
44
1,077
1,166
2,288
4,835
425
430
947

1
1387
1135
1029
4068
300
631
940

466
1489
1081
1008
4044
3270
647
171
739

723
1268
910
1119
4020
3053
0
0
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105
495
6,122

105
472
5,481

105
438
4836

105
388
4217

105
292
3630

-2,650

-1,820

-1790

-1357

-912

-1,914
2,158
-4
2,154
$ 11,847

-1,966
2,272
3
2,275
$ 11,200

-2141

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$10,714

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2521

2933
3637
1461
394
10946

3552

1448

7
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$10,946

!!$

!!% 

12
Debt(%) Total Assets

201.0%

189.1%

161.4%

138.3% Steady Increase

8.02

6.78

6.34

5.86 Steady Increase

over the years

Interest Coverage

over the years

-(.
Current Ratio

0.92

Quick Ratio

1.12

0.71

0.58

0.72

0.46

65.20

56.89

54.54

10.00%

9.61%

8.94%

Interval Measure

0,.
Profit Margin(%)

0.67 Improvement,
but fell from
2009 maximum
0.44 Improvement,
but fell from
2009 maximum
65.50 Decrease in
2008, but rising
back to 2007
level

9.36% Decrease in
2008, but rising
back above 2007
level

Return On Assets (ROA) (%)

10.76%

10.91%

10.26%

Return On Equity (ROE) (%)

55.99%

64.77%

57.57%

9.97% Slight increase

over the years

47.97% Increase over

the years, but
decrease
between 2009 &
2010

00.
Asset Turnover

1.08

Receivables Turnover

1.14

1.15

10.86

11.47

12.15

7.23

7.95

8.19

1.07 Increase over

12.04

the years, but

decrease
between 2009 &
2010
Decrease over
the years

Inventory Turnover

7.55 Decreasing since

2008

3 4(
Price/ook Value

15.39

16.78

14.57

18.79 No discernable
trend

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1,240

1,208

1,146

1,102 Steady Increase

$12,397

$12,575

$12,822

$11,776 Decreasing from

Net Income, ($ millions)

over the Years

2008 maximum

Revenue, ($ millions)
11,847

11,200

10,946

2008 minimum

Assets, ($ millions)
2,154

2,275

1,455

2,526 Up & Down over

10.00%

9.61%

8.94%

9.36% Increasing from

Equity, ($ millions)

the Years
2008 minimum

Profit Margin (%)

1.05

1.12

1.17

10.47%

10.79%

10.47%

9.67% Up & Down over

5.50

4.92

7.52

4.51 Up & Down over

57.57%

53.10%

78.76%

43.63% Up & Down over

the Years

Equity Multiplier
Return on Equity (ROE) (%)

the Years
the Years

3 4(
/
Market Cap
Price/Earnings
Dividend Yield (%)

1.03 Decreasing from

2008 maximum

Asset Turnover
Return on Assets (ROA) (%)

11,397 Increasing from

622
20.22
16.78
2.90%

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Net issuances of common stock
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$ 1,240

$ 1,208

$ 1,146

392
266
97

384
-40
13

375
157
121

-643

-100

-451

59
-146
72
-192
9

-75
-13
-59
112
-5

48
41
32
-85
3

-12
-169
35

91
42
85

-10
-47
-63

1,008

1,643

1,267

-474

-377

-461

9
-465

7
-370

-213
-7
-681

-1

-1,284

23

10

190

987
-1
204
-1,052
-584
8
-439

-70
1,241
-482
131
-187
-546
5
-1,182

-316
756
-468
175
-650
-495
5
-780

-12

-75

110

79

-269

334

255

524

$ 444

$ 334

$ 255