Professional Documents
Culture Documents
No 2, January 2012
Achieve at least 90% Measles Containing Vaccine (MCV1) coverage nationally, and at least 80% MCV1 coverage in all districts.
Conduct measles surveillance within an integrated vaccine preventable disease surveillance system. Achieve full investigation and appropriate clinical case management of all measles outbreaks.
This national-level campaign gives evidence of high-level commitment by the Centre and states, political support, and strategic planning in implementing the campaign with the objective to make Indias children safe from measles.
Fourteen states were identified by the National Technical Advisory Group on Immunization (NTAGI) as having less than 80% coverage. These states were advised to introduce a measles catch-up drive for children between the ages of 9 months to 10 years. In the rest of the country, the second dose of measles vaccination will be given as part of the Routine Immunization (RI) programme.
Campaign Alert!
(States starting campaign in January 2012)
States Date Rajasthan Jan 9 Tripura Jan 12 Jan 30 Haryana Jan 18 Gujarat Jan 30
PROGRAMME
Measles campaign completed in entire state Measles campaign will be completed in entire st state in 1 Quarter of 2012 (FY 2011-12) Measles campaign will be completed in entire state in FY 2012-13
Out of the 14 states, 5 finished the campaign in 2011 and 4 will finish in the first quarter of 2012. The challenge will be to finish the campaign in the remaining 5 states which have the major bulk of the target beneficiary population to be covered. This will need a meticulous plan and appropriate action. Those districts completing catch-up campaign will also start the 2nd dose of measles in RI six months after.
There is a need for improving the 2nd dose measles vaccination coverage in RI and proper reporting. The Government of India is monitoring the situation closely, and all states must upload data on HMIS regularly.
Note: Uttar Pradesh conducted its campaign only in the 2nd phase in December 2011.
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COMMUNICATION
xtensive and timely advocacy with parliamentarians helped the Health Department of the Haryana state to achieve high-level political support and visibility to the measles campaign. The participation was viewed positively by the communities as endorsement of the campaign by their political representatives. In its second phase (Nov 14Dec 7), Haryana conducted the catch-up campaign in five districts of the state: Bhiwani, Mahindergarh, Panipat, Rohtak, and Sonepat.
The campaign in Mahindergarh district was inaugurated by Honbe Health Minister Rao Narendra Singh at the fixed booth in the General Hospital of Narnaul. The minister also inaugurated the introduction of HepB in the Routine Immunization Programme on the same day. Similarly, in Rohtak, Sonepat,
Haryana Health Minister Rao Narendra Singh at the General Hospital of Narnaul launching the measles campaign
and Panipat districts, the campaigns were inaugurated by the Members of the Legislative Assembly (MLA) of the respective constituency accompanied by the Civil Surgeons and District Collectors of the districts.
COMMUNICATION
Bihar focuses strongly on advocating with principals of urban schools in 2nd phase
he success of the measles campaign rests strongly on how actively schools participate. This was one of the key lessons learned from the first phase of the campaign held in 2010. Schools, especially from urban areas, had shown a lot of resistance to vaccinating their children. This had directly contributed to low coverage, thus defeating the purpose of the campaign and keeping unvaccinated children exposed to potential threat of measles infection. It has to be noted that in the four-week campaign duration, the first week is dedicated to conducting the campaign with school children in their respective schools. To increase the coverage, sustained advocacy with schools is necessary. Schools in turn must take proactive steps to orient parents to the
Principals from both government and private schools were oriented about the campaign and need for support.
necessity of getting their children vaccinated. Good coverage results can then be assured! Partner support in Bihar was extremely encouraging. UNICEF supported extensively with the orientation of schools and media through workshops in all 15 districts of the state which conducted the campaign.
North Eastern states innovate on IEC material to promote participation in the measles campaign
States must use their logos on the IEC prototypes to gain campaign credibility
STATES scheduled to conduct the 2nd phase of the measles campaign beginning January 2012 have been sent a revised set of IEC prototypes. It is recommended that before printing the revised prototypes, states must insert the logos alongside the three logos of NRHM, UNICEF and WHO already placed on the top right-hand corner of all IEC material.
PRODUCED BY: Immunization Division, Ministry of Health and Family Welfare, Government of India, Nirman Bhawan, New Delhi ADVISOR: Ms Anuradha Gupta, IAS, Joint Secretary (RCH) EDITORIAL COMMITTEE: Dr Ajay Khera, DC, India: Phase Immunization Measles Vaccination Catch-up Campaign Child Health and 2 Dr Pradeep Haldar, DC, Immunization For feedback & more information, please contact: Email: riindia2008@gmail.com, Call: 011-23061281
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