CASE 13

SkyWest, Inc. and the Regional Airline Industry in 2009

Assignment Questions
1. What are the general economic conditions of the U.S. regional airline industry macroenvrionment? What is the relationship of the industry to the national and global airline industries? 2. What does a Five Forces analysis of the industry tell you about competition in the regional airline industry? Which forces tend to be the strongest? The weakest? 3. What factors are causing change in the regional airline industry? What is the individual and collective impact of these changes on the regional airline carriers? 4. What are the key factors that determine success for companies in the regional airline industry? 5. What is SkyWest, Inc.s strategy? What kind of competitive advantage is it trying to achieve? 6. What are SkyWests competitively important resources and capabilities? What are its resource weaknesses and competitive deciencies? Its market opportunities? Its external threats? 7. What does an analysis of SkyWest, Inc.s nancial statements reveal about the companys performance? 8. What recommendations would you make to the management of SkyWest, Inc. to strengthen the companys competitive position and improve its nancial performance?