Mobile Market Trends - US by Rapidsoft Technologies

Mobile Market Trends and US

There was a time when mobile users across the globe were only aware of Symbian OS, but with the advancements in technology, all major mobile platforms like Symbian, BlackBerry and Windows Mobile lost their market share to Android and iOS. With these OS, OEMs like Samsung, Apple and HTC gained mass popularity amongst the competitors. US has been one of the most popular smartphone markets and the smartphone war has been most rampant in this part of the world.

Key Highlights
This presentation is an overview of mobile trends in the US market.

It highlights: OS Market Share Top Mobile OEMs & Smartphone Platforms Multimedia market distribution with main focus on US Mobile Content usage Conclusion

OS Market Share
Android rules the US Market leaving iOS behind and eating RIMs market share
Despite the launch of BB7 handsets like Bold 9930 & Torch 9810, the market share for RIM has fallen. Windows Mobile 7 is yet to establish itself in the US market. Looking at 2011 mobile trends, Android is expected to make a stronger foothold in US mobile market in the near future.

Top Mobile OEMs & Smartphone Platforms

Share (%) of Mobile Subscribers
Aug-11 Total Mobile Subscribers 100% Nov-11 100% Point Change N/A

Samsung
LG Motorola Apple RIM

25.3%
21.0% 14.0% 9.8% 7.1%

25.6%
20.5% 13.7% 11.2% 6.5%

0.3
-0.5 -0.3 1.4 -0.6

Share (%) of OS Subscribers

Aug-11 Total Mobile Subscribers Google Apple RIM Microsoft Symbian 100% 43.8% 27.3% 19.7% 5.7% 1.8% Nov-11 100% 46.9% 28.7% 16.6% 5.2% 1.5% Point Change N/A 3.1 1.4 1.4 -0.5 -0.3

It is expected that by 2015, 50% of the mobile subscribers will be using Android phones manufactured by Samsung making both Android & Samsung top choice for US mobile market. Source: comScore MobiLens

Reasons for Mobile Multimedia Growth in US: It is ahead of other countries in areas such as operator LTE launches and US is the starting point for all the innovations for this sort of business. Total revenue form America in terms of mobile multimedia market is expected to be around US$ 20 Billion by the year 2015.
Source: IE Market Research Corporation

Mobile Content Usage

Share (%) of Mobile Subscribers Total Mobile Subscribers Sent text message to another phone Used downloaded apps Used browser Accessed social networking site or blog Played Games Listened to music on mobile phone 100% 70.5% 41.6% 42.1% 30.9% 28.5% 20.7% 100% 72.6% 44.9% 44.4% 33.0% 29.7% 21.7% N/A 2.1 3.3 2.3 2.1 1.2 1.0

Looking at the current trend, in-app purchase will account for almost 65% of the total smartphone apps market revenue by 2015 from 40% in 2011 and paid mobile music is expected to generate around $16 billion by that time
Source: comScore MobiLens

Conclusion
There are many other operating systems, also competing, like some open source OS especially Boot 2 Gecko, Tizen, Meltemi, a Cloud based Aliyun OS and Windows 8 that are yet to leave an imprint in the mobility world.

However, for now it is safe to say that:

Android is going to rule the US market Samsung will top the charts with its Android devices Market Revenue for smartphone apps will increase because of in-app purchases By 2015 mobile multimedia market for US is expected to cross US$ 20 billion Mobile music will account for almost US$ 20 billion US by 2015