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Key Highlights
This presentation is an overview of mobile trends in the US market.
It highlights: OS Market Share Top Mobile OEMs & Smartphone Platforms Multimedia market distribution with main focus on US Mobile Content usage Conclusion
OS Market Share
Android rules the US Market leaving iOS behind and eating RIMs market share
Despite the launch of BB7 handsets like Bold 9930 & Torch 9810, the market share for RIM has fallen. Windows Mobile 7 is yet to establish itself in the US market. Looking at 2011 mobile trends, Android is expected to make a stronger foothold in US mobile market in the near future.
Samsung
LG Motorola Apple RIM
25.3%
21.0% 14.0% 9.8% 7.1%
25.6%
20.5% 13.7% 11.2% 6.5%
0.3
-0.5 -0.3 1.4 -0.6
It is expected that by 2015, 50% of the mobile subscribers will be using Android phones manufactured by Samsung making both Android & Samsung top choice for US mobile market. Source: comScore MobiLens
Reasons for Mobile Multimedia Growth in US: It is ahead of other countries in areas such as operator LTE launches and US is the starting point for all the innovations for this sort of business. Total revenue form America in terms of mobile multimedia market is expected to be around US$ 20 Billion by the year 2015.
Source: IE Market Research Corporation
Looking at the current trend, in-app purchase will account for almost 65% of the total smartphone apps market revenue by 2015 from 40% in 2011 and paid mobile music is expected to generate around $16 billion by that time
Source: comScore MobiLens
Conclusion
There are many other operating systems, also competing, like some open source OS especially Boot 2 Gecko, Tizen, Meltemi, a Cloud based Aliyun OS and Windows 8 that are yet to leave an imprint in the mobility world.