APPLYING FOR B- SCHOOL: INFORMATION SOURCES AND CHOICE FACTORS

Submitted to Lovely Professional University In partial fulfillment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION

Submitted by: Group No_QM-__64___

Supervisor: Name of faculty advisor Miss. Mallika

Name of the student 1- JAGAT BANTA Name of the student 2 - MOHIT RANA

Roll No

RQ3003B47

Roll No.- RQ3702B20

Name of the student 3 ROHIT THAKKAR Roll No.- RQ3702B22 Name of the student 4 - SUVEER KUMAR Roll No.- RQ3702B21

DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY PHAGWARA

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Chapter 1.Introduction to B-Schools 1.1 B-Schools 1.2 Degrees

2.

Review of literature

Need And Scope Of Study 3.1 Need of Study 3.2 Scope of Study

Research Objective

5. Research Methodology 5.1 Research Design 5.2 Sample Design 5.3 Data Sources

Bibliography

1. Introduction
Choosing the right business school is a matter of extensive research. The time everyone spend doing this research is a very worthwhile investment, so do not take shortcuts. Most business students tend to choose the institute with the best reputation in other words, A grade institutes which have the highest ratings. In terms of overall value, this is obviously a good strategy. However, the courses offered must also suit you in all respects or you might not be able to finish it. Dropping out because the business school you chose is no longer affordable is also not very helpful. So choose wisely and poll all the options open to you before you make a final choice. Your final choice of business school must also depend on what kind of career opportunities and scope for personal development are implied. You can gauge an institutes potential for creating career opportunities for graduating students in many ways: The business school should have specific programs to help students to identify career objectives and develop career plans. It should also give importance on honing career management skills and give opportunities to implement professional development during the course. Apart from the academic curriculum, the business school should feature career oriented workshops and hold regular company information sessions. You should also have the option of individual career counselling sessions with resident career guidance counsellors. Many business schools have their own career opportunities resource centres. These usually operate a regularly updated database of employment option 1.1 B SCHOOLS : A business school is a university-level institution that confers degrees in Business Administration. It teaches topics such as:Accounting,Administration, Economics, Entrepreneurship, Finance, Information systems, Marketing, Organizational behavior, Public relations, Strategy, Human resource management, and quantitative methods.
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They include schools of business, business administration, and management. There are four principal forms of business school. 1. Most of the university business schools are faculties, colleges or departments within the university, and teach predominantly business courses. 2. In North America a business school is often understood to be a university graduate school which offers a Master of Business Administration or equivalent degree. 3. Also in North America the term "business school" can refer to a different type of institution: a two-year school that grants the Associate's degree in various business subjects. Most of these schools began as secretarial schools, then expanded into accounting or bookkeeping and similar subjects. They are typically operated as businesses, rather than as institutions of higher learning. 4. In Europe and Asia, some universities teach only business.

1.2 DEGREES ASSOCIATED:

Associate's degree: AA, AAB, ABA, AS Bachelor's Degrees: BA, BS, BBA, BBus, BComm, BSBA, BAcc, BABA, BBS, BMOS and BBusSc

MastersDegrees: MBA, MBM, MM, MAcc, MMR, MSMR, MPA, MISM, MSM, MHA, MSF, MSc, MST, MMS, EMBA and MComm. At Oxford and Cambridge business schools an MPhil, or Master of Philosophy, is awarded in place of an MA or MSc.

Post Graduate: Post Graduate Diploma in Management (PGDM), Post Graduate Diploma in Business Management (PGDBM), Post Graduate Program (PGP) in Business Management, Post Graduate Program (PGP) in Management.

Doctoral Degrees: Ph.D., DBA, DHA, DM, Doctor of Commerce (DCOM), FPM, PhD in Management or Business Doctorate (Doctor of Philosophy) Doctor of Professional Studies (DPS).

2. Review of existing literature Aacsb (2010) study found that business school is its contextthe structural,
geographic, environmental, and regulatory settings in which it operates. The choice of them depends upon the context that the business school has with its activities in which it engages to fulfil that mission. Many B-schools already engage in some form of ongoing analysis of their activities as a dimension of their strategic planning.. Some schools may evaluate their activities against their context and relevant communities, but not formally measure the achievement of intended outcomes. Others may already be measuring outcomes of some activities but find considerable opportunity to communicate those outcomes and draw deserved attention to under-recognized achievements.

Agarwala . T (2008) in his book aims to explore the influence of a range of factors on the career choice of management students in India. The importance of different individuals in the family and at work in making career choices among these students is also to be explored. In addition, the study seeks to address the relationship of the cultural values of individualism-collectivism and the protean/conventional career orientations of MBA students from India, with factors as well as people influencing the choice of a career. Skills, competencies, and abilities was the most important factor and father was the most significant individual influencing the career choice of Indian management students. The predominant cultural value was collectivism, although the students demonstrated individualist tendencies in some contexts. A orientation guided the career orientation of these students.

Reddy.M (2010) attempts to discover the factors that Indian students look for in a business school in order for them to develop a preference for it. It also attempts to understand their decision making process. The study was conducted across six colleges in India with 274 students, each of completed a 33-item questionnaire that asked them to rate the importance of various factors when deciding which business school to attend, or apply for. The
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questionnaire was developed from focus group discussions and that the student responses were factor analyzed. The six identifiable factors which explained 58.25% of the total variance were Auxiliary Academic Activities, Attainment Yardsticks, Pure Academic Offerings, Physical Facilities, Personal and Locations Comfort Zone, Endorsement/ Ratification.

Safon (2005) examined that what is valued by MBA recruiters by analyzing data from a sample of U.S. business schools. The study reveals that student characteristics for act as the main factor in guiding firms perceptions, above and beyond reputation derived from media rankings and program value. Moreover, this study shows that neither the research performance of b-schools nor their public or private natures are determining factors in the perceptions of recruiters. This research shows as on what factors recruiters judge the BSchool and that B-School placement record would act as a parameter for student choice.

Blasco.M (2009) carried out at a major Scandinavian business school, he explore students perceptions of the way that culture is taught in an international business degree. Students uncertainty about how to tackle cultural analysis in their study tasks is discussed in the light of their confusion over the concept of culture itself, the theoretical models they are taught, and the lack of conceptual integration on the IB programs. The findings indicate that even a strong emphasis on culture taught within the framework of a highly integrated, interdisciplinary international business program, with a student population that ought in theory to be particularly receptive to cultural matters, is not enough in itself to guarantee that students engage with culture seriously during their studies. This recommend strengthening conceptual integration in IB programs by providing students with readings that explicitly address business activities from a cultural perspective to avoid a situation where they opt for cultural short-cuts in their assignments in the form of overly general, values-based descriptive approaches to culture. This research depicts the culture in B-School so it is one of the parameter in deciding the choice of BSchool.
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Gainey.T (2010) done the research on COMPUTER-BASED CLASSROOMS IN BUSINESS SCHOOLS . It showed that Universities face increased pressures to both reduce costs and, at the same time, serve more students. Using on-line or virtual education is often viewed as a mechanism to serve these competing interests. Indeed, the number of on-line courses has increased significantly over the past decade. And, while most students actively use the Internet to both collect information and engage in social interaction, the results of this study suggest that they actually prefer the traditional classroom setting for most of their coursework. This research decides factors influencing student preferences using technology in B School.

Montgomery.B, Ramus (2011) done the research studies what MBAs in the 21st century care about during their job searches. This update the MBA job preference literature by using adaptive conjoint analysis to calibrate the relative importance of a variety of job factors found in previous research in disparate fields (management, applied psychology, corporate social performance, ethics, and marketing). The results show the relative importance of organizational reputation related to caring for employees, ethical products/practices, and social and environmental responsibility, compared to factors such as financial package, job challenge, etc., to a sample of 759 MBAs graduating from 11 business schools8 in North America and 3 in Europe. In this research B-Schools decides the factor for job preference and salary so its is one of the parameter for student preference.

3. Need and Scope of the study

3.1 Need of the study The purpose of this study is to find out the choice factors and information sources that student attains while applying for B- SCHOOL. After determining the various determinants that affects the most of the students and accordingly ranking the most influencing factors while applying for B- SCHOOLS. We can use those determinants effectively for other students as it can influence a lot of students for deciding their career. 3.2 Scope of the study Scope means the area where one wants to conduct the research. It is definable population that would be studied by researchers; the particular area where the study will be conducted. This research is confined to jalandhar only as it will help a lot to the students for their admission in future whenever they have to develop an effective career.

4. Research objective To study the factors influencing the choice of b schools. To study the information sources which are being used for searching the information related to b schools.

5. Research Methodology
5.1 Research Design A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. In this research, Exploratory Research Design will be used. 5.2 Sample Design a. Population of the study:- Students of jalandhar city who are opted for b schools. b. Sample size:- Sample size of the study will be 250 respondents as our sample size. c. Sampling technique:-As far as the sampling technique is concerned Convenience Sampling will be followed. d. Data collection instrument: - As a survey will be conducted to collect the data from respondents; so for this purpose a questionnaire will be designed. 5.3 DATA SOURCE Primary data and Secondary data Primary data:-It is the first hand information collected directly from customer. The primary data is that, which is collected fresh and for the first time. Techniques which we will use for collecting primary data will be questionnaire. Secondary Data: - Secondary data will be collected through Internet, Journals and Newspapers.

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Tentative chapterization

The tentative chapterization of this research will be as follow:

1. Introduction 1.1B-school
1.2Degrees

2. Review of Literature 3. Need and Scope of the study 3.1Need of the study 3.2Scope of the study 4. Research Objective 5. Research Methodology 5.1 Research design 5.2 Sample design 5.3 Data Source 6. Results and Discussions 7. Findings and Conclusion 7.1 Findings 7.2 Conclusion 8. Suggestions 8.1 Further Scope of the study 9. Bibliography 10. Reference

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6. Bibliography
Cooper D.R., Business Research Methods, Tata McGraw Hill, New Delhi,2007/ pg- 287-292 Kotler, Keller, Koshy & Jha, Marketing Management, 13th edition, Pearson Education Asia/ pg 409-412 Emerald publication 2009- review of literature
Introduction to B-Schools taken from

http://en.wikipedia.org/wiki/Business_school
Review literature taken from

http://www.businessweek.com/bschools/content/oct2007/bs20071018_408039 .htm
Review of literature taken from

http://www.humanresourcesblog.in/2011/10/tips-on-how-to-choose-the-rightbusiness-school/
Review of literature taken from

http://www.topmba.com/articles/programs/how-choose-right-business-school
Review of literature taken from

http://businessmajors.about.com/od/tipsforselectingaschool/Choosing_a_Busin ess_School_Tips_for_Selecting_a_School.htm

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