BUSINESS PLAN

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The Monthly Chronicle of the Diocese of Dumaguete





Prepared by
Ncoas O. Eema, M. Pho.
Marketng Coordnator, St. |oseph Manpower Servces

|anuary 2012



I. The Business Profile


IN MUTUAL cooperation with the Diocese of Dumaguete, thru the ecclesiastical offices of the
Vicar General, Rev. Msgr. Gamaliel D. Tulabing, JCD, VG, and Father Rector of St. Joseph
Seminary College (SJSC), Rev. Msgr. Glenn M. Corsiga, PC, this Business Plan is satisfactorily
prepared by St. Joseph Manpower Services (SJMS) with office located at the 2
nd
Floor, Kwan
Building, Colon Street, Dumaguete City, Negros Oriental.

In a nutshell, SJMS is a person-centered and values-oriented manpower agency composed
and organized by competent former seminarians of St. Joseph Seminary College, Diocese of
Dumaguete. These young professionals have the collective passion for social change and
preferential option for the poor. Initiated last September 2011, a day after the birthday of the
Blessed Virgin Mary, SJMS was born when our creativity and sensitivity merged as we
responded to the challenge of staging the historic Verses for Lea: An Evening of Music and Poetry. It
was our sincere effort in extending medical assistance to the late Mrs. Lea Antique, a victim of
Stage 4 breast cancer.

In our contemplation for relevant projects that would also be of benefit to the Church in
general and to the Diocese in particular, SJMS would like to formally propose to the Diocese of
Dumaguete a tentative Business Plan for a Catholic magazine that would feature a wide
selection of inspirational articles, faith-stories, informative essays, homilies and reflections on
themes in Sacred Scripture, and articles in Church doctrine written in both everyday English
and Cebuano by our local pool of gifted writers both from the clergy and the laity.

In a word, through the platform of contemporary and popular literature, this magazine
intends to promote wholesome Catholic literature for everyone. In doing so, this project
envisions a deeper awareness on basic diocesan concerns, initiate empowerment on the lay
faithful as they generously serve their respective parishes and movements, and make the Gospel
more understood through relevant articles coming from our local contexts and lived experiences
of faith and piety.

To summarize the specifics in this section, the following are the suggested points for
further discussion and deepening:

1. This monthly Catholic magazine is initially named: Bagtingan. The Cebuano term for
the English bell or chime is very symbolic in our cultic life as a Church because it is
primarily used to summon attention and signal significant parts of the Catholic
liturgy. A bell is also an open-ended metal instrument which could mean, in a certain
perspective, a free and responsible instrument of journalism.

On the one hand, in nautical life, a ringing of a bell measures a duration of a ships
watch, that is, one ring for each half hour that has passed. Similarly, in this
pilgrimage of faith (cf. 1st Diocesan Synod), we need more measures and alarms for
further guidance in our journey as a Diocese. We need a Bagtingan, in a manner of
speaking, to highlight such events of enduring significance.

On the other, Dumaguete City is also symbolized by the antebellum belfry which
dates as far back as the Hispanic times. Located near the Dumaguete Cathedral, our
historians and scholars argue positively that this imposing structure was heavily
used to alarm our early island settlers of coming raids by the dangerous and heathen
Moros of long ago.

2. As to its physical structure, Bagtingan should have a glossy front and back pages in full
color to ensure higher marketability. In its entirety, it packs an estimate of 100 pages
(50 leaves), colored, albeit only in book paper in order to save printing costs. For
better aesthetics, it will appear in a 11 x 8 page size with varied fonts, formats, and
graphics in relation to its various articles and pictures.

3. SJMS suggests that this Catholic magazine should only be published once in a month
as a market test-case. This does not necessarily rule out, however, the possibility of
adjusting this schedule of issuance in a quarterly basis, i.e., every two (2) weeks or the
possibility of fixed customer subscriptions in adjusted cover price. Further details of
these points are discussed at length in the following sections.

4. Advertisements, being the lifeblood of mass communications (and in this case,
printed Catholic journalism), are welcome in the pages of Bagtingan. However, ads
should be screened first by the Editorial Staff to avoid possible conflict of interest
with the Catholic Church. Obviously, this means that we do not advertise cigarettes,
liquors, mining firms, karaoke bars, and birth control pills. We welcome though paid
pages by local businesses, legitimate organizations, POs and NGOs, volunteer
groups, cooperatives, and other entrepreneurial endeavors within the commercial
landscape of Dumaguete City and beyond.

5. As to the question of its contents, SJMS would like to propose this interim list:

a. Cover: Any major highlight of the month is given a face in this part as cover story.
It should also be that it captures the collective interests of our Catholic readers. It
could be a religious event, an inspiring character, a parish going through a
milestone, a chaplaincy, a priest, or a saint which could generate attention and
spiritual focus of the month.

b. Editors Notebook: This is the part where the Editor-in-Chief will deliver his
substance to the issue in question. This is also the rationale or the theme of the
particular issue.

c. Letters to the Editor: Since the magazine encourages positive interaction with
its throng of readers representing other levels of persuasions, this part serves
more like a sounding board where an exchange of opinion could be established.

d. News and Trends: The magazine also intends to inform and report on the latest
news within the Church. This could also contain pieces from both the national
level (The CBCP Monitor) and the international paper (LOsservatore Romano)
published straight from the Vatican. Copyright concerns though should also be
considered in this area.

Reprints from Catholic Digest and other mainstream religious publications could
also be included here. News tidbits from DyWC, the diocesan AM Station is also
welcome in Bagtingan.

e. Ex Cathedra: As the Latin phrase suggests, this section comes from the chair of
the Bishop of Dumaguete. This is a one-page message or exhortation from the
Local Ordinary, being the overseer of the Diocese.

f. Quiet Moments: This title can also be construed as moments of silent
reflection or morsels of wisdom because Bagtingan serves herein a 30 days
worth of points to ponder. These sayings of spiritual significance, however, are
anchored on specific liturgical observations of the month such as solemnities,
feasts, memorials, and other important dates of religious observance.

g. Special Feature (1): This part has the initial header: The Roman Collar: Tales of the
Cloth. This page features an original article of value straight from the confines of
the Dumaguete clergy. In a word, this is a reserved section where a priest or a
religious could contribute something he writes just about anything he finds
meaningful and worth publishing. This could be a faith-experience, a reflection, a
piece of poetry, a homily or whatever that could be labeled both as clerical and
inspiring.

h. What Would You Like To Know About The Church? As the title suggests,
this is in a letter response format about a specific inquiry from a reader.
However, questions should be centered only on the local queries and situations
within our Dumaguete diocese.

i. Special Feature (2): This part has the initial header: Detours: Confessions from the
Lost & Found. This is the exact counterpart of Special Feature (1) featuring
original articles from lay contributors. In gist, this is also a reserved section
where a lay writer could contribute something culled from deeper experiences of
faith and self-redemption. As the title suggests, every story has a highway
feeling where a road sign speaks of the turns and bends of ones journey.

j. Spirituality: This is more focused on prayer and spirituality. This could be a
venue where the many facets of prayer are discussed and thoroughly explained.
Accordingly, this could be where the different prayer traditions are given
adequate focus, e.g. Franciscan, Monastic, Charismatic, Meditation, and others.

k. Celebrations: This is generally a mosaic or montage of pictures of festivals,
fiestas, celebrations, and other important religious events of the month.

l. Catholicism Decoded: Here we feature a strong and vivid explanation of a
Church doctrine, practice, or a highlight in the Christian liturgy that really needs
a good amount of deepening. Via the use of local situations and examples, a
Church belief is defended and unfolded systematically in a laymans language.

m. Our Cover Story: This is the biggest story of the issue at hand. This is placed
strategically in the middle to heighten expectations and likewise marketability.

n. Catholic Trivia: To be answered in the next issue, this part would feature
questions based on the local events and personalities in the Diocese of
Dumaguete. This is a potent and funny tool in increasing awareness among the
laity.

o. Parish in Focus: One parish for one issue, this would tell the unique story of a
particular parish and the dreams, projects, programs, and plans of its curate and
concerned parishioners.

p. Know Thy Saint: A biography of a saint.

q. Know Thy Priest: A spiritual and pastoral journey (biography) of a priest
belonging to the Diocese of Dumaguete.

r. Vocare: This page is reserved for St. Joseph Seminary College, the heart of the
Diocese, for any write-up or contribution that would help foster more vocations
to the diocesan priesthood and gain more financial support to the academic
institution. This, we hope, would challenge our young seminarians to write
articles of enduring significance.

s. Table Lamp: This could be a serialized story of the everyday or poetry pieces
written by anyone who has something substantial to share.

t. Off The Shelf: This would be about critical reviews on spirituality books, films
or gospel CDs by our clergy. This would also strengthen pastoral guidance for the
laity in their consumer choices.

u. The Final Word: The Vicar General, Msgr. Gamaliel D. Tulabing, who is also a
Canon Lawyer, would exhort snippets from Canon Law on some pertinent issues
in the Church for more pastoral relevance and social empowerment.

v. Announcements: Dates. Fiestas. Deadlines. Collections. Obituaries. Meetings.







II. Financial Plan

Roughly, this is a skeletal presentation of the monthly financial aspect of this
Business Plan.

A. 500 Copies x P100.00 [Gross Sales]
Less: refunds & damages (spoilage) = [Net Sales]
Less: Production Costs per Copy x 500
= Gross Profit
Less: Operating & Overhead Expenses
= Net Profit

a. Production Cost
1. Printing Press
* No. of Copies
* Paper Quality
* No. of Pages
* Color
* Size

b. Operation & Overhead Expenses
1. Honoraria
* Contributors
* Ad agents
2. Salary Staff
* Manager
* Secretary
* Editor-in-Chief
* I. T. Specialist
3. Office Expense
* Supplies
* Rental (inclusive of electric bills and stocking)
4. Operating Expense
* Discount/Mark-up
* Delivery and Distribution

c. Other Income
1. Advertisements
2. Classified ads

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