MY QUESTIONNAIRE I am currently involved in making a music magazine that focuses on Underground Activist Rap (Hip Hop) music.

My target audience are predominantly male but also includes females aged 15-25 who are interested in this specific genre of music. I would be very grateful if you could answer the following questions about Underground Rap music and music magazines by selecting/ticking the answers that apply 1. Are you (Please circle as appropriate): Male aged 15-25 and interested in Underground Rap music Female aged 15-25 and interested in Underground Rap music? 2. What Underground Activist Rappers do you currently/enjoy listening to? (Circle as appropriate) Akala Lowkey Mic Righteous Damian Marley Logic Immortal Technique Crazy-Haze Others (Please specify below)

3. What attracts you to Underground Rap music? (Circle as appropriate) The lyrics of the tracks The beats and vocals used The identity/image of the underground rap genre The artists Other (Please specify below)

4. How much would you be willing to pay for a music magazine? (Circle as appropriate) Nothing Less than 1 1-2 2-3 3-4

Ferdous Audhali

More than 4

5. Do you currently buy/read music magazines? YES (If YES please refer to part a) NO (If NO please refer to part b)

(a) If YES, please specify which music magazine(s) you buy and /or read. What do you like about the magazine(s)? . (b) If NO, please state why you chose not to buy or read music magazines (Circle as appropriate) I dont really know much about them They dont interest me They dont seem to be aimed at people like me Theyre too expensive I dont buy/read any magazines Other reasons (Please specify below)

6. What would encourage you to buy a music magazine? (Please Circle) Freebies Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of oncoming concerts Cheap price Other (Please specify below)

Ferdous Audhali

7. Which of the following magazines do you find the most eye-catching /appealing? (Circle letter as appropriate)

Please give reasons Why? ......

8. What would you like to see on the cover of a music magazine? For each one could state how strongly.. you agree (5 is top score) or disagree (o is bottom score) Preferred images 0 1 2 /photographs for cover of magazine a) Several images b) One main image of key artist c) Musical instruments/props d) Bright colours e) Darker colours

What specific images/ photographs associated with Hip Hop would you like to see on the front cover and would attract you to a music magazine? 9. What contents would you like to see in this music magazine?

Ferdous Audhali

10. What would you like to see in a double page spread article that would feature in this magazine: For each one state how strongly you agree.. (5 is top score) or disagree(o is bottom score) Article ideas 0 a) Interview with an activist rapper b) Newcomers to the scene c) Political issues around the theme of underground activist rap d) Bright colours e) Darker colours Other? (Please specify below)

Thank you for taking part in this research

Ferdous Audhali