Nokia Corporation

Back ground:Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Helsinki. Nokia manufactures mobile devices and related Internet and communications industries, with over 123,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of EUR 41 billion and operating profit of 1.2 billion as of 2009. It is the world's largest manufacturer of mobile telephones: its global device market share was 30% in the third quarter 2010, down from an estimated 34% in the third quarter 2009 and an estimated 33% in the second quarter 2010. Nokia's estimated share of the converged mobile device market was 38% in the third quarter, compared with 41% in the second quarter 2010. Nokia produces mobile devices for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). Nokia offers Internet services such as applications, games, music, maps, media and messaging through its Ovi platform. Nokia's subsidiary Nokia Siemens Networks produces telecommunications network equipment, solutions and services. Nokia is also engaged in providing free digital map information and navigation services through its wholly-owned subsidiary Navteq. Nokia has sites for research and development, manufacture and sales in many countries throughout the world. As of December 2009, Nokia had R&D presence in 16 countries and employed 37,020 people in research and development, representing approximately 30% of the group's total workforce. The Nokia Research Center, founded in 1986, is Nokia's industrial research unit consisting of about 500 researchers, engineers and scientists. It has sites in seven countries: Finland, China, India, Kenya, Switzerland, the United Kingdom and the United States. Besides its research centers, in 2001 Nokia founded (and owns) INdT Nokia Institute of Technology, a R&D institute located in Brazil. Nokia operates a total of 15 manufacturing facilities located at Espoo, Oulu and Salo, Finland; Manaus, Brazil; Beijing, Dongguan and Suzhou, China; Farnborough, England; Komrom, Hungary; Chennai, India; Reynosa, Mexico; Jucu, Romania and Masan, South Korea. Nokia's industrial design department is headquartered in Soho in London, England with significant satellite offices in Helsinki, Finland and Calabasas, California in the USA. Nokia is a public limited liability company listed on the Helsinki, Frankfurt, and New York stock exchanges. Nokia plays a very large role in the economy of Finland; it is by far the largest Finnish company, accounting for about a third of the market capitalization of the Helsinki Stock Exchange (OMX Helsinki) as of 2007, a unique situation for an industrialized country. It is an important employer in Finland and several small companies have grown into large ones as its partners and subcontractors. Nokia increased Finland's GDP by more than

1.5% in 1999 alone. In 2004 Nokia's share of the Finnish GDP was 3.5% and accounted for almost a quarter of Finland's exports in 2003. In recent years, Finns have consistently ranked Nokia as one of the best Finnish brands. In 2008, it was the 27th most respected brand among Finns, down from sixth place in 2007. The Nokia brand, valued at $29.5 billion, is listed as the eight most valuable global brand in the Interbrand/BusinessWeek Best Global Brands list of 2010 (first non-US company). It is the number one brand in Asia (as of 2007) and Europe (as of 2009), the 41st most admirable company worldwide in Fortune's World's Most Admired Companies list of 2010 (third in Network and Other Communications Equipment, seventh non-US company), and the world's 120th largest company as measured by revenue in Fortune Global 500 list of 2010. As of 2010, AMR Research ranks Nokia's global supply chain number nineteen in the world. In July 2010, Nokia announced that their profits had dropped 40%. In the global smartphone rivalry, Nokia dominates the worldwide mobile markets, but remains fragile in the United States.

HISTORY:Nokia's history starts in 1865 when mining engineer Fredrik Idestam established a groundwood pulp mill on the banks of the Tammerkoski rapids in the town of Tampere, in southwestern Finland, and started manufacturing paper. In 1868, Idestam built a second mill near the town of Nokia, fifteen kilometres (nine miles) west of Tampere by the Nokianvirta river, which had better resources for hydropower production. In 1871, Idestam, with the help of his close friend statesman Leo Mechelin, renamed and transformed his firm into a share company, thereby founding the Nokia Company, the name it is still known by today. The name of the town, Nokia, originated from the river which flowed through the town. The river itself, Nokianvirta, was named after the archaic Finnish word originally meaning a small, dark-furred animal that lived on the banks of the Nokianvirta river. In modern Finnish, noki means soot and nokia is its inflected plural, although this form of the word is rarely if ever used. The old word, nois (pl. nokia) or nokint ("soot marten"), meant sable. After sable was hunted to extinction in Finland, the word was applied to any dark-furred animal of the genus Martes, such as the pine marten, which are found in the area to this day. Toward the end of the 19th century, Mechelin's wishes to expand into the electricity business were at first thwarted by Idestam's opposition. However, Idestam's retirement from the management of the company in 1896 allowed Mechelin to become the company's chairman (from 1898 until 1914) and sell most shareholders on his plans, thus realizing his vision. In 1902, Nokia added electricity generation to its business activities. The seeds of the current incarnation of Nokia were planted with the founding of the electronics section of the cable division in 1960 and the production of its first electronic device in 1962: a pulse analyzer designed for use in nuclear power plants. In the 1967 fusion, that section was separated into its own division, and began manufacturing telecommunications equipment. A key CEO and subsequent Chairman of the Board was vuorineuvos Bjrn "Nalle" Westerlund (19122009), who founded the electronics department and let it run a loss for 15 years. In the 1970s, Nokia became more involved in the telecommunications industry by developing the Nokia DX 200, a digital switch for telephone exchanges. The DX 200 became the

workhorse of the network equipment division. Its modular and flexible architecture enabled it to be developed into various switching products. In 1984, development of a version of the exchange for the Nordic Mobile Telephony network was started. For a while in the 1970s, Nokia's network equipment production was separated into Telefenno, a company jointly owned by the parent corporation and by a company owned by the Finnish state. In 1987, the state sold its shares to Nokia and in 1992 the name was changed to Nokia Telecommunications. In the 1970s and 1980s, Nokia developed the Sanomalaitejrjestelm ("Message device system"), a digital, portable and encrypted text-based communications device for the Finnish Defence Forces. The current main unit used by the Defence Forces is the Sanomalaite M/90 (SANLA M/90).

Corporate structure
Divisions
Since July 1, 2010, Nokia comprises three business groups: Mobile Solutions, Mobile Phones and Markets. The three units receive operational support from the Corporate Development Office, led by Kai istm, which is also responsible for exploring corporate strategic and future growth opportunities. On April 1, 2007, Nokias Networks business group was combined with Siemens carrierrelated operations for fixed and mobile networks to form Nokia Siemens Networks, jointly owned by Nokia and Siemens and consolidated by Nokia.

Mobile Solutions

Mobile Solutions is responsible for Nokia's portfolio of smartphones and mobile computers, including the more expensive multimedia and enterprise-class devices. The team is also responsible for a suite of internet services under the Ovi brand, with a strong focus on maps and navigation, music, messaging and media. This unit is led by Anssi Vanjoki, along with Tero Ojanper (for Services) and Alberto Torres (for MeeGo Computers).

Mobile Phones
Mobile Phones is responsible for Nokia's portfolio of affordable mobile phones, as well as a range of services that people can access with them, headed by Mary T. McDowell. This unit provides the general public with mobile voice and data products across a range of devices, including high-volume, consumer oriented mobile phones. The devices are based on GSM/EDGE, 3G/W-CDMA and CDMA cellular technologies. In the first quarter of 2006 Nokia sold over 15 million MP3 capable mobile phones, which means that Nokia is not only the world's leading supplier of mobile phones and digital cameras (as most of Nokia's mobile telephones feature digital cameras, it is also believed that Nokia has recently overtaken Kodak in camera production making it the largest in the world),

Nokia is now also the leading supplier of digital audio players (MP3 players), outpacing sales of devices such as the iPod from Apple. At the end of the year 2007, Nokia managed to sell almost 440 million mobile phones which accounted for 40% of all global mobile phones sales.

Markets
Markets is responsible for Nokia's supply chains, sales channels, brand and marketing functions of the company, and is responsible for delivering mobile solutions and mobile phones to the market. The unit is headed by Niklas Savander. Subsidiaries The Nokia 5800 XpressMusic, a touchscreen smartphone and portable entertainment device which emphasizes music and multimedia playback. Nokia has several subsidiaries, of which the two most significant as of 2009 are Nokia Siemens Networks and Navteq. Other notable subsidiaries include, but are not limited to Vertu, a British-based manufacturer and retailer of luxury mobile phones; Qt Software, a Norwegian-based software company, and OZ Communications, a consumer e-mail and instant messaging provider. Until 2008 Nokia was the major shareholder in Symbian Limited, a software development and licensing company that produced Symbian OS, a smartphone operating system used by Nokia and other manufacturers. In 2008 Nokia acquired Symbian Ltd and, along with a number of other companies, created the Symbian Foundation to distribute the Symbian platform royalty free and as open source.

BRAND NAME:-

NOKIA N8

The Nokia N8 is a Symbian smartphone from the Nokia Nseries. Featuring Carl Zeiss optics and xenon flash, the N8 is the first Nokia camera phone to utilize a 12 megapixel camera sensor size of 1/1.83 , making it the largest image sensor in a camera phone at the time of its launch.The N8 display features a 3.5-inch (89 mm) 360 x 640 pixel color touchscreen, and is the first Nokia smartphone to run on the Symbian operating system with single-tap interaction, featuring the addition of multiple home screens, customization abilities, and multi-touch capabilities with gesture support. Among its connectivity features are HDMI out, Dolby Digital Plus sound, and Wi-Fi 802.11 b/g/n support; the N8 is also the first device to feature a Pentaband 3.5G radio.

The Nokia N8 smartphone was made available at the official Nokia Online Store on September 23, 2010 and was released in select markets on October 1, 2010 The N8 became the product with the most customer pre-orders in Nokia's history up to the point of its release. To highlight the capabilities of the Nokia N8 camera, Nokia created a short film, The Commuter, in October 2010. Directed by the McHenry brothers and starring Dev Patel, Ed Westwick, Charles Dance and Pamela Anderson, the seven-minute film was shot entirely on the phone's 720p camera.
price of nokia n8 is 23000

USP

Design
Body
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Anodized aluminium unibody shell Available in silver white, dark grey, orange, blue and green (colour availability varies by country). Size: 113.5 59 12.9 mm Weight (with battery): 135 g (4.8 oz) Volume: 86 cm3 (5.2 cu in)

Keys and input methods

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Physical keys (menu key, power key, camera key, volume keys, lock slide) Finger touch support for text input and UI control On-screen alphanumeric keypad and full keyboard Possibility to use capacitive stylus Handwriting recognition for Chinese

Display
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3.5" capacitive touchscreen with Active-matrix OLED technology 640 360 pixels nHD (16:9 aspect ratio) 16.7 million colours Gorilla glass protective layer

Sensors
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Orientation sensor Digital Compass (Magnetometer) Proximity sensor Ambient light detector

Personalisation
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Up to three customisable home screens Widgets Themes Customisable profiles Ring tones: MP3, AAC, eAAC, eAAC+, WMA, AMR-NB, AMR-WB Video ring tones Themed icons, wallpapers, screensavers, audio themes Changeable colour themes

Hardware
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680 MHz ARM11 processor (ARM v6 architecture) Broadcom BCM2727 GPU VideoCore III Multimedia Engine with dedicated 3D Graphics HW Accelerator with OpenGL-ES 1.1/2.0 support. 32 Mtriangles/sec 16 GB internal memory MicroSD memory card slot, hot swappable, up to 32 GB 256 MB RAM

Power Management
Althought the procedure is not endorsed by Nokia, the battery has proven to be replaceable quite easily by removing two screws.
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BL-4D 1200 mAh Li-Ion battery. Standard Nokia 3.5 mm charger connector Talk-time (maximum): o GSM 720 mins o WCDMA 350 mins Standby time (maximum): o GSM 390 h o WCDMA 400 h Video playback time (H.264 720p, 30 FPS, maximum): 6 h (via HDMI to TV) Video recording time (H.264 720p, 25 FPS, maximum): 3 h 20 mins Video call time (maximum): 160 mins Music playback time (offline mode, maximum): 50 h

Data Network
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GPRS/EDGE class B, multislot class 33 HSDPA Cat9, maximum speed up to 10.2 Mbit/s, HSUPA Cat5 2.0 Mbit/s

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WLAN IEEE 802.11 b/g/n TCP/IP support Capability to serve as data modem Support for MS Outlook synchronization of contacts, calendar and notes

Connectivity
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Bluetooth 3.0 HDMI mini C connector High-Speed USB 2.0 Micro USB connector with USB charging o USB On-The-Go with built-in support for mass storage devices and HID keyboard and mice. 3.5 mm Nokia AV connector supporting the connection of hands-free headsets, regular headphones, or a Nokia TV-out cable. FM radio Short range FM transmitter

Operating Frequency
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Quadband GSM/EDGE 850/900/1800/1900 Pentaband WCDMA 850/900/1700/1900/2100 Automatic switching between WCDMA & GSM bands Flight mode

Software & applications

Software platform and user interface
The N8 will be the first device by Nokia with the Symbian^3 operating system. Symbian^3 was scheduled for the second quarter of 2010 but was pushed back to the third quarter. Symbian^3 supports three home screens, each with up to six widgets that the user can customize. As with older versions of Symbian, multitasking is supported. Anssi Vanjoki, Nokia's Executive Vice President for Markets, said in an interview that quality control will be better than for the N97. There is a greater emphasis on the user interface and easier usercontrols with Symbian^3 (such as consistency between menus, a commonly criticised factor of Symbian^1 devices). Contrary to rumours, future Nseries devices have a strong possibility to be coupled with Symbian platform, specifically, Symbian^4. Other software that will work on this mobile phone will be:
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Java MIDP 2.1 Qt (framework) 4.6.2, Web Runtime 7.2 o HTML 4.1 Software updates Over the Air (FOTA) and over the internet Flash Lite 4.0 (Note: Flash Lite 4 has been made available via partner Calsoft) OMA DM 1.2, OMA Client provisioning 1.1

Applications
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Key built in applications: calendar, contacts, music player, photos, videos, video and photo editors, office document viewers with the possibility to upgrade to editing functionality at a cost, radio with RDS support PC Applications: Nokia Ovi Suite, Nokia Ovi Player

Personal Information Management (PIM)

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Detailed contact information Calendar To-do list Notes Recorder Calculator Support for iSync

Communications
Email and messaging
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Easy-to-use email client with attachment support for images, videos, music and documents .doc, .xls, .ppt, .pdf, .zip HTML support for email Unified email client for multiple protocols: Yahoo! mail, Gmail, Windows Live, Hotmail and other popular POP3/IMAP services, Mail For Exchange, IBM Lotus traveler Editing of key office documents Email web widget for home screen Unified MMS/SMS editor

Sharing & Internet

Browsing and internet
Full web browsing of real web pages
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Web browsing with touch control Supported markup languages: HTML, XHTML MP, WML, CSS Supported protocols: HTTP v1.1, WAP TCP/IP support Visual history, HTML and JavaScript support, Flash Lite 4.0 and Flash video support Nokia Mobile Search RSS reader Support for streaming video Unified home screen access to Facebook and Twitter through Ovi by Nokia Social client Social networking profiles visible in phone contacts

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Upload and view photos and video and see locations via Ovi by Nokia Social client Social networking events visible in phone calendar

Navigation
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Integrated GPS, with A-GPS functionality Ovi Maps with free car and pedestrian navigation Wi-Fi Positioning Compass and accelerometer for correct orientation of display Nokia Map Loader application via PC to upload maps to the device memory

Photography
Camera
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12 megapixel camera with Carl Zeiss optics Xenon flash Focal length: 28 mm Aperture: f/2.8 Fullscreen 16:9 viewfinder with easy-to-use touchscreen parameters Camera sensor size: 1/1.83 Autofocus Smart Zoom up to 3 (digital) for still images Smart Zoom up to 2 (digital) for video Secondary VGA camera for video calls

Image capture
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Automatic location tagging of images and videos Images automatically taken in the correct orientation Still images file format: JPEG/Exif View photos by tag cloud, month, album, slide show Face recognition software Photo editor Online Share with connectivity to popular sharing services

Other
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Internal mass memory: 16 GB MicroSD memory card slot, hot swappable, up to 32 GB High-Speed microUSB to PC connectivity

Video
Video cameras
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Main camera

Video capture in 720p 25 FPS with codecs H.264, MPEG-4 Settings for scene, white balance, colour tone Dual microphones for stereo audio recording Secondary 1.3 megapixel (Carl Zeiss Optics camera for video calls
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Video sharing and playback

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HD 720p Video playback on HD TV through HDMI cable Dolby Digital Plus surround sound when played with HDMI & a home theatre Support for download, streaming, and progressive download Video editing software Access to last-played video and easy resume Videos application: collection of stored videos On demand Web TV widgets to watch local and global internet streaming TV Support for Flash video Support for Xvid/Divx video format for a maximum resolution of 1280720, officially Divx certified. YouTube browsing and streaming Web TV Video call and video sharing support (WCDMA network services) Video codecs and formats o H.264, MPEG-4, VC-1, Sorenson Spark VGA 15 FPS, Realvideo 10 QVGA 30 FPS, Matroska o Streaming: H.264, Flash Lite 4, Flash 10 compatibility for video, On2 VP6, Sorenson Spark

Music & audio

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Cover flow user interface to browse the albums in your music collection Comes With Music service on selected markets Nokia music player Ovi music store Music codecs: MP3, WMA, AAC, eAAC, eAAC+, AMR-NB, AMR-WB o Bit rate up to 320 kbps Digital rights management support: Windows Media DRM and OMA DRM 2.0 Short range FM transmitter Stereo FM radio (87.5108 MHz/7690 MHz) with RDS Wolfson sound IC

Accessories
The Nokia Mobile TV Headset provides DVB-H TV.

Development support
Development can be done using the Nokia Qt software development kit.

COMPETITORS:-

sony ericsson xperia X10:-

The Sony Ericsson Xperia X10 is a high-end smartphone designed by Sony Ericsson in the Xperia series. It is the first Sony Ericsson smartphone to run the Android operating system. The phone was shipped running Android 1.6 but an upgrade to Android 2.1 was made available starting from 31st October 2010, with a gradual rollout amongst global kits. The phone features an 8.1 MP camera and a 1 GHz Qualcomm Snapdragon CPU. The screen supports NTSC DVD wide-screen resolution. It allows users access to "apps" available in the Android Market. Connection speeds up to HSDPA (3G+) are possible with the handset. The UX platform gives Xperia X10 one application to lift together all the user's different communications, Timescape, and one to lift together all the users media, Mediascape. An Xperia X10 functions as a camera phone, including text messaging, a portable media player, and an Internet client with e-mail, web browsing and Wi-Fi connectivity. The user interface is built around the device's touchscreen, including a virtual keyboard rather than a physical one (Sony Ericsson Xperia X10 Mini Pro goes with a physical keyboard). Thirdparty applications are available from Android Market, which launched in 2009 and now (20 November 2010) has over 160,000 "apps". These apps have diverse functionalities, including games, reference, GPS navigation, social networking and advertising for television shows, films, and celebrities. Samsung Galaxy S:The Samsung Galaxy S is an Android smartphone that was announced by Samsung in March 2010. It features a 1 GHz "Hummingbird" processor along with 816 GB internal Flash memory, a 4-inch 480800 pixel Super AMOLED (PenTile) capacitive touchscreen display, a 5-megapixel camera and on select models, a VGA front-facing camera. The base version of the phone, the GT-I9000, was quickly followed by variant models for the US carriers, including the Epic 4G, Vibrant, Captivate, and Fascinate. The Samsung Galaxy S has a PowerVR graphics processor yielding 90 million triangles per second, making it the fastest graphics processing unit in any Android phone to date. It was the first Android phone to be certified for DivX HD, and at 9.9 mm it was the thinnest Android phone at the time of release. As of October 2010 Samsung had sold over 5 million Galaxy S phones globally. The Galaxy S was named the European Smartphone of the Year at the European Imaging and Sound Association (EISA) Awards 2010-2011. samsung i9000 galaxy s:The Samsung Galaxy S is an Android smartphone that was announced by Samsung in March 2010. It features a 1 GHz "Hummingbird" processor along with 816 GB internal Flash memory, a 4-inch 480800 pixel Super AMOLED (PenTile) capacitive touchscreen display, a 5-megapixel camera and on select models, a VGA front-facing camera. The base version of the phone, the GT-I9000, was quickly followed by variant models for the US carriers, including the Epic 4G, Vibrant, Captivate, and Fascinate.

The Samsung Galaxy S has a PowerVR graphics processor yielding 90 million triangles per second, making it the fastest graphics processing unit in any Android phone to date. It was the first Android phone to be certified for DivX HD, and at 9.9 mm it was the thinnest Android phone at the time of release. As of October 2010 Samsung had sold over 5 million Galaxy S phones globally.[6] The Galaxy S was named the European Smartphone of the Year at the European Imaging and Sound Association (EISA) Awards 2010-2011.
IPHONE:-

The iPhone is a line of Internet and multimedia-enabled smartphones designed and marketed by Apple Inc. The first iPhone was introduced on January 9, 2007. An iPhone functions as a camera phone, including text messaging and visual voicemail, a portable media player, and an Internet client, with e-mail, web browsing, and Wi-Fi connectivity. The user interface is built around the device's multi-touch screen, including a virtual keyboard rather than a physical one. Third-party applications are available from the App Store, which launched in mid-2008 and now has well over 300,000 "apps" approved by Apple. These apps have diverse functionalities, including games, reference, GPS navigation, social networking, and advertising for television shows, films, and celebrities. There are four generations of iPhone models, and they were accompanied by four major releases of iOS (formerly iPhone OS). The original iPhone established design precedents like screen size and button placement that have persisted through all models. The iPhone 3G added 3G cellular network capabilities and A-GPS location. The iPhone 3GS added a compass, faster processor, and higher resolution camera, including video. The iPhone 4 has two cameras for FaceTime video calling and a higher-resolution display. It was released on June 24, 2010. TARGET AUDIENCE OF NOKIA N8:-

Socio economic classification-A,A+ and for,b class aspire

Aims at Upper Middle Class of urban: Nokia n8 is a product which is aimed at a special segment of Urbanized, young & modern generation .Upper-Middle Class segment are also intrested on Nokia n8.

DELIVERABLES:Are the various mediums (MEDIA) that the creative dept has to create and deliver ,this is planned in accordance with the budget given by the advertiser Nokia this could be press advertisement , hoarding ,kiosk ,TVC ,etc.

Tone of voice- Young, Bold, and Stylish Nokia N8 is one of the latest Smartphones and getting a lot of buzz in the mobile arena. Recently they have launched a video where a Hamster is used to charge the Nokia N8 mobile phone. The tag line of the TV ad is: Its not technology, its what you do with it. People all over the world are doing amazing things with Nokias. From creating a hamsterpowered phone charger that keeps their Nokia topped up, to turning their device into something that can help diagnose fatal diseases in remote areas. Incredible.

Packaging:It might not seem like a big deal, but packaging accounts for a huge amount of waste. In the consumption capital of the world, the USA, it s more than 50% of household rubbish. With packaging that s 100 % recyclable, hopefully, packaging for the Nokia N8 won t join this mountain.

The huge growth in smartphones has led to a huge growth in digital waste. In the US alone, 100 million mobile phones are thrown out every year, of which currently only around 18% are recycled. The Nokia N8 is made from materials that are 100% recyclable or recoverable for energy, which is not just good for the planet but good for your bank balance. There you have it. Five very good reasons why we think the Nokia N8 could be the worlds greenest smartphone. If this proves to be the case, it wouldnt be the first Nseries to fly the eco flag. (In 2008, Greenpeace named the N95 the worlds second greenest phone) But it would be the first greenest smartphone that can be bought in the colour green too! Key proposition:

Global System for Mobile communications (GSM Code division multiple access (CDMA) while 2G networks is used in transmission of voice information, 3G technology provides the additional advantage of data transfer. 3G can download information at 14 Megabits per second, while uploading 5.8 Megabits per second. UMTS (Universal Mobile Telecommunications Service

Leading Bollywood actress Priyanka Chopra, has been roped in as a brand ambassador for the product.