MBA(GB)PartI(SemesterI)

111AccountingandFinance CourseOverview
Togiveanoverviewofaccountingprinciplesandpracticesusedbymanagersin decision making. The course includes accounting and analysis techniques such as financial statement analysis and budgeting. The foundation also introduces the principlesoffinancialtheoryandpractice.

CourseSyllabus
GroupI: Foundations of Financial Accounting: Introduction to Financial Accounting. Financial Statements: Balance Sheet, Income Statement, Statement of cash flows.MechanicsofAccounting:TransactionAnalysis,JournalEntries,Trialof Balance. Completing the Accounting Cycle: Accrual Accounting, Adjusting Entries, Preparing Financial Statements. Ensuring the Integrity of Financial Information: Problems, Safeguards. Selling a Product or a Service: Revenue Recognition, Cash Collection, Accounts Receivable. Inventories: Nature of Inventories,ValuationMethods. GroupII: Foundations of Managerial Accounting: Management Accounting and Cost Concepts. Investing Activities: Nature of LongLived Assets, Depreciation methods.LongtermLiabilities.EquityFinancing:Natureofequities,Accounting for Equities, Retained Earnings. Investments in Debt and Equity Securities: Trading Securities, Availableforsale Securities, Heldtomaturity securities. StatementofCashFlows:Purpose,Classification.FinancialStatementAnalysis: Ratios, CommonSize Financial Statements. ActivityBased Costing. Cost BehaviourandDecisionsusingCVPanalysis:ImportanceofCVP,Analysisof Mixed costs, Methods of CVP analysis. Capital Investment Decisions: Nondiscounted Capital Budgeting Techniques, Discounted Capital Budgeting Techniques. GroupIII: FoundationsofFinancialManagement: AnOverviewofFinancialManagement: ShareholderWealthMaximization,ValuationModels,AgencyRelationships.Risk and Return: Investment Return, Standalone risk and Portfolio risk, Bata CoefficientandCAPM.BondValuation:Bondcharacteristics,Valuation.Stock Valuation:TypesofCommonStock,CommonStockValuationModels.

RecommendedTexts

RobertAnthony,DavidF.HawkinsandKenneth A.Merchant, Accounting Text and Cases, Tata McGrawHill Publishing Co. Ltd., New Delhi, 12th Edition,2007. CharlesT.Horngren,GeorgeFosterandSrikantM.Datra,CostAccounting: AManagerialEmphasis,PrenticeHallofIndia,NewDelhi,12thEdition. CharlesT.Horngren, IntroductiontoManagementAccounting, PrenticeHall ofIndia,NewDelhi,12thEdition,2007.

Instructions

ThePaperisof75markswhichconsistofthreesectionsandthereshallbethree questionsineachsection. In each section, the first question (short answer type) carrying 10 marks is compulsoryanditshallhavesixquestionsoutofwhichfourquestionshavetobe attemptedbythestudentandthereshallbeinternalchoiceamongstsecondand thirdquestion(longanswertype)carrying15marks.

School of Management Studies, Punjabi University, Patiala

MBA(GB)PartI(SemesterI) Thecandidatehastoattemptnotmorethantwoquestionsfromeachsectionout ofwhichthefirstquestion(shortanswertype)carrying10marksiscompulsory anditshallhavesixquestionsoutofwhichfourquestionshavetobeattempted. Thereshallbeinternalchoiceamongstsecondandthirdquestion(longanswer type)ineachsectioncarrying15marks.

School of Management Studies, Punjabi University, Patiala

MBA(GB)PartI(SemesterI)

112FoundationsofManagement,MarketingandLaw

CourseOverview
The objective of the course is to review theories of management and organizationalbehaviorastheyhavebeendevelopedandappliedinorganizations.The subject also introduces the principles and practices of marketing. The course also discusseshowtooperatewithinthelegalenvironmentandforindividualstoengagein commercialtransactions,includingprinciplesofcontractlawandpropertylaw.

CourseSyllabus
GroupI: Foundations of Management: Historical Perspective, Planning, Organizing, Directing,Controlling,StaffingandHumanResources,PerspectivesandTrends. GroupII: FoundationsofMarketing:IntroductionsandOverviewofMarketingincludingthe entiremacrolookatthemarketingprocess.ConsumerBehavior,Targetingand SegmentingStrategies,MarketingResearch.IntroductiontotheMarketingMix, Product issues, Promotion issues, The marketing plan. Promotional issues conclusion, Pricing Issues, The marketing plan. Services Marketing, Global Marketing, GroupIII: FoundationsofLaw:IntroductiontotheLegalEnvironmentofBusiness:Howthe LawFunctions,TheCourtSystemandBusinessOrganizations,Arbitrationand Alternative Dispute Resolution. The Law of Contracts and Sales, Offer and Acceptance, Meeting of Minds, Consideration, Competent Parties, Legal Purpose, Form of Contracts, Operation of Contracts, Discharge of Contracts, TransferofTitle,SalesContracts,RemediesforBreach.

RecommendedTexts

KoontzH.andWeihrichH., EssentialsofManagement,Tata McGraw HillPublishingCo.Ltd.,NewDelhi,12thEdition. Robbins S.P., Management, PrenticeHall of India Ltd., New Delhi, 9th Edition. Kotler Philip & Armstrong, G., Principles of Marketing, PrenticeHall of India,NewDelhi,2007. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata McGrawHill PublishingCo.Ltd.,NewDelhi,10thEdition.

Instructions
ThePaperisof75markswhichconsistofthreesectionsandthereshallbethree questionsineachsection. In each section, the first question (short answer type) carrying 10 marks is compulsoryanditshallhavesixquestionsoutofwhichfourquestionshavetobe attemptedbythestudentandthereshallbeinternalchoiceamongstsecondand thirdquestion(longanswertype)carrying15marks. Thecandidatehastoattemptnotmorethantwoquestionsfromeachsectionout ofwhichthefirstquestion(shortanswertype)carrying10marksiscompulsory anditshallhavesixquestionsoutofwhichfourquestionshavetobeattempted.

School of Management Studies, Punjabi University, Patiala

MBA(GB)PartI(SemesterI) Thereshallbeinternalchoiceamongstsecondandthirdquestion(longanswer type)ineachsectioncarrying15marks.

School of Management Studies, Punjabi University, Patiala

MBA(GB)PartI(SemesterI)

113EconomicsandInternationalBusiness CourseOverview
Thecourseprovidestheessentialfoundationsofmicroeconomicsandfocuson varietyoftopicsincludingthetheoryofthefirm,andtheefficiencyofresourceallocation under various market structures. The course also focuses on topics like national income,unemployment,inflation,monetaryandfiscalpolicy.Thecoursealsoprovides anintroductiontothefieldofinternationalbusinessandinternationaltrade.

CourseSyllabus
GroupI: FoundationsofMicroeconomics: IntroductiontoMicroeconomicsandallocation of Scarce Resources. Demand and Supply Mechanism, Market Equilibrium. TheoryofProductionandmeasuringCosts.MarketStructureandPricing. GroupII: Foundations of Macroeconomics: Basic Concepts and Principles of Macroeconomics. Applying Economic analysis to Business, Personal and Societal issues. Understanding the foundation of Economic thinking; Gross DomesticProduct,NationalIncomeanditsmeasurement.TheMonetarySystem, PricesandInflation.TheMonetaryandFiscalPolicyItsImplications. GroupIII: FoundationsofInternationalBusiness:Understandthenatureandlanguageof International business / international trade, Origin of International trade. International economic environment, International Culture and its impact on globaltrade,ManagingDiversities.AnalyzingWorldConditionsandtheirimpact on International trade, Global perspective on world events and contemporary issues.BalanceofPayments&ForeignExchangeManagement

RecommendedTexts
Introduction to Economics by M Lieberman & Robert Hall, Thomson Publishers. MicroeconomicsbyJeffreyMPerloff,PearsonEducation,Asia. MacroEconomicswithBusinessapplicationsbyRogerDBlairandLawrence WKenny,JohnWiley&Sons. International Business A Strategic Management Approach by Alan N Rugman,R.M.Hodgetts,McGrawHill.

Instructions
ThePaperisof75markswhichconsistofthreesectionsandthereshallbethree questionsineachsection. In each section, the first question (short answer type) carrying 10 marks is compulsoryanditshallhavesixquestionsoutofwhichfourquestionshavetobe attemptedbythestudentandthereshallbeinternalchoiceamongstsecondand thirdquestion(longanswertype)carrying15marks. Thecandidatehastoattemptnotmorethantwoquestionsfromeachsectionout ofwhichthefirstquestion(shortanswertype)carrying10marksiscompulsory anditshallhavesixquestionsoutofwhichfourquestionshavetobeattempted. Thereshallbeinternalchoiceamongstsecondandthirdquestion(longanswer type)ineachsectioncarrying15marks. 5
School of Management Studies, Punjabi University, Patiala

MBA(GB)PartI(SemesterI)

School of Management Studies, Punjabi University, Patiala

MBA(GB)PartI(SemesterI)

114ElementaryStatistics,OperationsManagementand MIS CourseOverview

Thiscourseintroducesstudentstotheessentialelementsofappliedstatistical analysisappropriateforbusinessorganizations.Thegoalistosharpenthestudents abilitytoapproachbusinessrelatedproblemsbyintegratingmethodsandapplications. The course also introduces the fundamental concepts underlying the design, implementation, control, and evaluation of businessoriented computer based informationsystems,officeautomation,informationreporting,anddecisionmaking.

CourseSyllabus
GroupI: Foundations of Statistics: Data Collection & Statistical Sampling Methodology DescriptiveStatisticsProbabilityDistributionsIntroductiontoStatisticalInference IntroductiontoCorrelationAnalysis GroupII: Foundations of Operations Management: Inventory Management, Inventory ControlTechniques&Models,FacilityLocation&Layout,IntroductiontoSupply ChainManagement,ForecastingTechniques GroupIII: FoundationsofMIS:IntroductiontoInformationSystemsinBusinessStrategic, Organizational&EthicalIssues,eCommerceModels&eBusinessStrategies, DataResourceManagement,KnowledgeManagement,DecisionSupport

RecommendedTexts

RichardI.Levin&DavidS.Rubin,StatisticsforManagement,PrenticeHall ofIndia,NewDelhi,7thEdition. Lee J. Krajewski, Operations Management, PrenticeHall of India, New Delhi,8thEdition. James,A.OBrien, IntroductiontoInformationSystems, TataMcGrawHill PublishingCo.Ltd.,NewDelhi,2005.

Instructions
ThePaperisof75markswhichconsistofthreesectionsandthereshallbethree questionsineachsection. In each section, the first question (short answer type) carrying 10 marks is compulsoryanditshallhavesixquestionsoutofwhichfourquestionshavetobe attemptedbythestudentandthereshallbeinternalchoiceamongstsecondand thirdquestion(longanswertype)carrying15marks. Thecandidatehastoattemptnotmorethantwoquestionsfromeachsectionout ofwhichthefirstquestion(shortanswertype)carrying10marksiscompulsory anditshallhavesixquestionsoutofwhichfourquestionshavetobeattempted. Thereshallbeinternalchoiceamongstsecondandthirdquestion(longanswer type)ineachsectioncarrying15marks.

School of Management Studies, Punjabi University, Patiala