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REPORT ON

BSNL mobile services Snapping at competition's heels

Submitted TO: MR. ISHVINDER SINGH FACULTY ICFAI National College, Dehradun

Submitted By: ASHWANI TYAGI 6nb - 29292

CERTIFICATE
This is to certify that the management Thesis-2 titled BSNL mobile services Snapping at competition's heels Submitted by Ashwani Tyagi Enrollment no. 6NB29292 during Semester-IV of the MBA Program (2006 - 2008) embodies original work done by her.

Signature of the Faculty Guide Name: - MR.ISHVINDER Designation: - Faculty Center Dehradun : - INC

CONTENT

1. 2.

COMPANY PROFILE INTRODUCTION OF TOPIC

3. WORKING OF PROJECT
4. 5.

SUMMRY OF PROJECT RESEARCH METHODOLOGY

6. OBJECTIVE OF THE STUDY 7. LIMITATION 8. BODY OF THESIS 9. REFRENCE

ACKNOWLEDGEMENT
I am in deeply greatful to MR. ISHVINDER SINGH Faculty in ICFAI National College, Dehradun for his continual encouragement to motivate me time to time and also help me to complete this interim report.

Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a span of five years it has become one of the largest public sector unit in India. BSNL has installed Quality Telecom Network in the country and now focusing on improving it, expanding the network, introducing new telecom services with ICT applications in villages and wining customer's confidence. Today, it has about 47.3 million line basic telephone capacity, 4 million WLL capacity, 20.1 Million GSM Capacity, more than 37382 fixed exchanges, 18000 BTS, 287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages. BSNL is the only service provider, making focused efforts and planned initiatives to bridge the Rural-Urban Digital Divide ICT sector. In fact there is no telecom operator in the country to beat its reach with its wide network giving services in every nook & corner of country and operates across India except Delhi & Mumbai. Whether it is inaccessible areas of Siachen glacier and North-eastern region of the country. BSNL serves its customers with its wide bouquet of telecom services.

BSNL is numero uno operator of India in all services in its license area. The company offers vide ranging & most transparent tariff schemes designed to suite every customer. BSNL cellular service, CellOne, has more than 17.8 million cellular customers, garnering 24 percent of all mobile users as its subscribers. That means that almost every fourth mobile user in the country has a BSNL connection. In basic services, BSNL is miles ahead of its rivals, with 35.1 million Basic Phone subscribers i.e. 85 per cent share of the subscriber base and 92 percent share in revenue terms. BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers who access Internet through various modes viz. Dial-up, Leased Line, DIAS, Account Less Internet(CLI). BSNL has been adjudged as the NUMBER ONE ISP in the country. BSNL has set up a world class multigigabit, multi-protocol convergent IP infrastructure that provides convergent services like voice, data and video through the same Backbone and Broadband Access Network. At present there are 0.6 million DataOne broadband customers. The company has vast experience in Planning, Installation, network integration and Maintenance of Switching & Transmission Networks and also has a world class ISO 9000 certified Telecom Training Institute. Scaling new heights of success, the present turnover of BSNL is more than Rs.351,820 million (US $ 8 billion) with net profit to the tune of Rs.99,390 million (US $ 2.26 billion) for last financial year. The infrastructure asset on telephone alone is worth about Rs.630,000 million (US $ 14.37 billion).

BSNL plans to expand its customer base from present 47 millions lines to 125 million lines by December 2007 and infrastructure investment plan to the tune of Rs. 733 crores (US$ 16.67 million) in the next three years. The turnover, nationwide coverage, reach, comprehensive range of telecom services and the desire to excel has made BSNL the No. 1 Telecom Company of India. BSNL has planned to expand its fixed wireless (WLL) network to provide telephone connections on demand. Expansion of WLL network would also help faster rollout of services in rural areas. We also have an ambitious plan to expand the mobile network with special emphasis to serve rural populace. Of late there was a capacity constraint in our mobile network but the constraint would be overcome shortly and we will roll out additional capacity aggressively. BSNL is also providing host of IVRS and SMS based value added services on wireline and wireless connections such as cricket score, opinion polls, poll results, jokes, astrology, information services, contests, games, chat, ringtones, logos, wall papers etc. BSNL has also introduced Location Based Services for GSM customers. Customers can avail of these services at affordable rates. It has been our endeavour to keep our tariff structure most affordable and transparent.

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BSNL has formulated new schemes to provide free Centrex facility to Corporate Customers/Commercially Important Customers/Multi-storey complexes/Residential Housing Societies etc. where customers do not have to pay for the cost of the equipment. Details of these schemes are available on our website. BSNL is striving hard to provide quality service to its valued customers. In this endeavour our executives at customer service centres are being empowered to facilitate Single Window Service at the counter itself where most of the routine business can be transacted without hassles of going to different places. We have also launched Customer Care Portal to accept online registration of customers. request for various services and lodging complaints. The Portal has already been launched in A.P, Rajasthan, Kerala, Karnataka and Punjab Circles. In remaining Circles, portal will be launched progressively by Dec, 2007 I thank our all esteemed customers for the faith reposed in our services. We reaffirm our commitment to empower our customers with world class state-of-the art services at affordable rates. We look forward to your continued patronage with us. Just prior to taking over as CMD, BSNL, Shri Goyal has worked as Director (Planning & New Services) and was responsible for planning and execution of strategy for expansion of BSNL's network. With more than 35 years of service, Shri Goyal has vast experience in telecom sector viz. planning, installation, operation and maintenance of wirelines and wireless services, data services, computerization of various activities in telecom network and provision of value added services.

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While working as chief General Manager, Maharashtra Telecom circle, he was in charge for operations, planning and expansion of telecom network of the largest circle of BSNL and contributed to rapid growth of telecom networks in Maharashtra and Goa. During his short tenure of ten months as Executive Director, MTNL Mumbai, he was able to double the connections in GSM network of MTNL Mumbai and MTNL's market share was enhanced from 8.93% to 15.5%. During his tenure, broadband service was also started in January 2005 and 40000 subscribers were enrolled during a short period of nine months.

INTRODUCTION TO TOPIC

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INTRODUCTION

The topic of Management Thesis II is BSNL mobile services Snapping at competition's heels As we all know that BSNL is very big brand. They also have different type of advertising appeals. so the main purpose of objective are as below-

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WORKING OF PROJECT

SUMMARY OF THE PROJECT TILL DATE

1-To know the advertising channel of BSNLIn this content, I will consider that how the BSNL & other company are doing its advertisement in Dehradun. In this study I will study following things. Channel for advertisement- In this I will study that how many advertisement channel they are using for marketing. Some of them are as below.

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News paper. Advertising agencies. Shop keepers . Marketing person.

News paper.
News paper are also a way for advertising because it available to every person if he is from anywhere in city. Through news paper any company get edge of awareness about there products, so that this is also a good way for advertisement. We have lots of news paper.some of them as below. Amar Ujala. Dainik Jagran. Classified Times of India

Advertising Agencies.

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Advertising agency are also one of the best way to advertise the products. Now a days we can see lots of advertising agency are coming up and they are giving space to any product to advertise their brand.

Marketing person.
Marketing person are also a good way to advertise the products..

DATA COLLECTION
Research methodology means the various

means or methods used for collecting the data for our study. During the course of this study we come across many people and completed my study by the help of receiving data from these people.

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Two types of data have been collected for completing the study, those were:--

Primary data Secondary data

Primary Data
1 -Primary

data was collected through structured

closed ended Questionnaire. 2-Data was collected from employees as well as employers separately. 3-Sample of the employees was taken on random basis.

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4-Sampling Technique used can be clearly referred to as stratified random sampling. .Secondary Data Secondary Data was update from

companys Broachers of HDFC Bank, Internet, Journals, and Magazines.

OBJECTIVES OF STUDY
The main aim of the present study is to accomplish the following objectives:

Proper understanding and analysis of BSNL Strategy

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Conduct a survey on a sample selected from the entire population of the customers.

LIMITATIONS

Though the present study aims to achieve the abovementioned objectives in full earnest and accuracy, it may be hampered due to certain limitations. Some the limitations of this study may be summarized as follows: Sample size is limited due to the limited period of 50 days allocated for the survey.

The survey is costly and tedious.

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BODY OF THESIS

The body of thesis help the company by knowing all the details of the company which will help them in generating more business , according to customers expectations they change their working style , environmental change , according to investment objectives of investors they change their schemes and come with new schemes. , less awareness of product is their, work according to their competitors.

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REFERENCE
Website:-

www.Google.com www.Ask.com www.BSNL .com