The Next Generation Mobile Conference

September 18, 2008 Mission Bay Conference Center San Francisco, CA

www.MobilizeConf.com
TABLE OF CONTENTS

Welcome 1

Agenda 3
LaunchPad Companies 9

Speakers 13

Sponsors 15
Headline Sponsors 15
Primetime Sponsors 15
Showtime Sponsors 16
Media Partners 21

About GigaOM 23

Resources 27

Notes 29
 WELCOME
For a long time, we have seen each year hailed as The Year in which the untethered web
will come of age, with the release of new products from vendors who say they’ve unleashed
the potential of the mobile web. Sadly, these annual nibbles have left a bitter taste in the
mouths of early adopters.

That is, until the iPhone. Here was a product that was enjoyable to use and delighted users
with the experience. As they say, “the proof of the pudding is in the eating” — and quite
clearly iPhone owners have been feasting with their data consumption.

But let us be clear — the iPhone is only a glimpse into future of the mobile web.
Faster network speeds are powering devices with bigger screens, newer interfaces and an
emphasis on delivering a new kind of wireless Internet experience. The standard operating
systems — RIM’s Blackberry, Apple, Google Android, LiMo, Windows Mobile and Symbian —
are opening up opportunities for new applications and new ideas. It’s hard not to get
excited about the possibilities.

Now, consider the success of the traditional web. Now, let’s compare that to what may
come next:
• There are 980 million PCs in the world.
• There are 3.3 billion mobile handsets in the world.

Which platform and market do you want to address?

We thought so. That’s why you’re joining us here today at Mobilize. We welcome you to
our event! Engage in the rich program and take advantage of the unparalleled opportunities
for networking. Call out your ideas to the world. Start with the person next to you.

Om Malik
Founder and Editor-in-Chief, GigaOM

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BLANK PAGE
FPO
 AGENDA
Agenda: Thursday, September 18th
7:00 AM REGISTRATION AND BREAKFAST

8:00 AM OPENING REMARKS

Om Malik, Founder and Editor-in-Chief, GigaOM

8:10 AM PANEL
Platform Face-Off: The Economics of Development
A panel of mobile industry experts explore the opportunities and challenges for mobile
developers in the next wave of broadband mobility. A proliferation of platforms are all
competing for developer mind share. How are the smartphone platforms such as Symbian,
Windows Mobile and Google Android reshaping how developers create, develop, and
launch mobile applications? What are the advantages and disadvantages of choosing
open platforms versus proprietary platforms? Which platforms are best for your intended
outcomes? Raven Zachary will lead the panel to outline the possible futures.
MODERATOR
Raven Zachary, Contributing Analyst, The 451 Group
PANELISTS
Eric Chu, Group Marketing Manager, Mobile Platforms, Google
Morgan Gillis, Executive Director, LiMo Foundation
Jason Kenagy, VP, Product Management and Business Development,
Qualcomm CDMA Technologies
Gary Kovacs, VP and General Manager, Adobe
John O’Rourke, GM, ISV, Developer and Competitive Strategy, Microsoft Corp.

8:50 AM KEYNOTE
Padmasree Warrior, CTO, Cisco

9:15 AM PANEL
Location, Search and Context: The Noise and the Opportunities
In any high-growth area there is a lot of noise and the rapidly growing location-based
services space is incredibly busy. Location, search and context are hailed as the next trinity
for mobile profits, but could they be the next Bermuda Triangle for eager startups? To
see the opportunities we need to ask about the underlying technologies, monetization
practices and the potential trade-off between privacy and convenience. Led by mobile
search expert and authority Greg Sterling, this panel of industry insiders will aim to clear
away myths and preconceptions and get to the core of how this triple play will empower
entrepreneurs and their ideas.

3
AGENDA

MODERATOR
Greg Sterling, Analyst, Sterling Market Intelligence/Local Mobile Search
PANELISTS
Paran Johar, CMO, JumpTap
Steve Lee, Project Manager, Google
Ted Morgan, Co-founder and CEO, SKYHOOK Wireless
Lee Ott, Global Director, Yahoo! oneSearch, Yahoo!
Rick Robinson, VP, Products and Services, XOHM

9:55 AM BREAK
Workshop: Founders Financing Workshop
The emergence of the internet as a powerful platform for media, social and business
applications and the explosion of mobile devices have created great opportunities for
entrepreneurs to start and grow new ventures. Venture capital and angel investments have
been and will be key drivers in the creation and growth of innovative companies and the
mobile space is no exception. Fenwick & West is presenting a workshop for entrepreneurs
on the fundamentals of financing and venture capital/angel term sheets. The workshop
will feature perspectives on financing terms and process from a veteran angel investor,
a seasoned venture capitalist, and a serial entrepreneur.
MODERATOR
Sam Angus, Partner, Fenwick and West LLP

10:25 AM FIRESIDE CHAT

Hyperconnectivity, Wideband and Innovation
John Roese, chief technology officer of telecom giant Nortel Networks, is one of Om Malik’s
favorite technologists. He fuses the promise of technology with hard-nosed business
pragmatism. In this chat Om and John will will talk about the future of the wireless
ecosystem — from 3G to WiMAX to LTE — and how it opens up the innovation treasure
chest for those who seek opportunity.
MODERATOR
Om Malik, Founder and Editor-in-Chief, GigaOM
SPEAKER
John Roese, CTO, Nortel

10:40 AM PANEL
Without Voice: The Future of Mobile Web Data Products
The success of products like the Amazon Kindle and the Dash navigation system point to
a future of mobile broadband devices that are not phones. Innovations like Qualcomm’s
diabetes monitoring phone show insight into future markets. Also we consider signals
that suggest an astonishing amount of traffic for websites is unexpectedly coming from
Mobile Internet Devices, like the Play Station Portable and iPod Touch. This panel will
bring some of the pioneers to share some of their insights and learning.

4
 AGENDA
MODERATOR
Ken Fisher, Founder and Editor-in-Chief, Ars Technica
PANELISTS
Victor Brilon, Senior Manager for Technology Collaboration, NSeries, Nokia
Ian Freed, VP of Amazon Kindle, Amazon.com
Ken Kershner, SVP of Engineering, Dash Navigation, Inc.
John Koller, Director, Hardware Marketing, Sony Computer Entertainment America
Clint McClellan, Sr. Director of Market Development, Wireless Health, Qualcomm

11:20 AM PANEL
Thinking Experientially: What creates good mobile user experience?
Good User experience sells. It sells handsets, it sells applications and it generates data
usage. But what are the elements behind good User Experience (UX)? Countless
products indicate that it is not just nice graphics or industrial design. Good UX is a
combination of visual design, design for context and the hidden components like the
network and chips. This panel looks at what we have learned from recent products and
look to what advances mobile product creators should look forward to.
MODERATOR
Dylan Tweney, Senior Editor, Gadget Lab, Wired.com
PANELISTS
Jason Devitt, CEO, Skydeck
Jyri Engestrom, Entrepreneur, Google
Rachel Hinman, Mobile Design Strategist, Adaptive Path
Jeff Taylor, Director of Global Marketing and Product Strategy, Hutchison Whampoa 3G
Handsets and Applications Group, Hutchison Whampoa/3

12:00 PM LUNCH
12:15 PM Workshop: Preventing Road Warrior Rage: Moving Beyond Mobile Email
According to an IDC study, the mobile enterprise application market will surge to $3.5
billion by 2010. The rapid adoption of smart phones has significantly expanded the
workspace beyond the confines of the traditional office. As the number of road warriors
spikes, mobilizing enterprise applications beyond email is the logical next step. During
this session, the panel will discuss best practices in mobilizing enterprise applications.
They will address the following Questions: Are there specific industries that are adopting
mobile applications faster than others? What are the challenges of mobilizing enterprise
applications? What future applications will be mobilized -- enterprise IM, IT help desk?
What are companies doing to help drive the next wave of mobilization?
MODERATOR
Brian Havener, Motorola Good Technology Group
PANELISTS
Gregg Davis, Sr. VP and CIO, Webcor Builders
Ross Mayfield, Chairman, President and Co-founder, Socialtext

5
AGENDA

1:05 PM KEYNOTE
Rich Miner, Group Manager, Mobile Platforms, Google

1:30 PM PANEL
Signals from the Near Future: The Mobile Guru Panel
Everybody wants a glimpse into the near future, especially the entrepreneurs in our audience.
To elicit useful insights we are bringing together some of the worlds foremost mobile guru’s
to “chew the fat.” In a session led by Chetan Sharma, we will ask them what trends they
find interesting and what they foresee coming in the near future, by looking at patterns in
the present.
MODERATOR
Chetan Sharma, President, Chetan Sharma Consulting
PANELISTS
Marc Davis, Chief Scientist of Yahoo! Connected Life and Director of ESP, Yahoo!
Dr. Fred Kitson, Corporate VP, Applied Research and Technology Center, Motorola, Inc.
Russ McGuire, VP, Corporate Strategy, Sprint
John SanGiovanni, Co-founder and VP, Product Design, Zumobi

2:10 PM PANEL
Money and Friends: The Promise of Social Networks on Mobiles
Social networks work on the PC web. The 100 Million users that Facebook are about to
reach is testament to that. Many in Silicon Valley are rubbing their hands at the prospects
of riches being mined from mobility meeting the social graph. But the real question is will
it work? Will people want it? Many transitions from the web to mobile have landed with a
wet thud. We ask the people at the frontline of making social networking work on mobile
what obstacles and oases they see on the road ahead.
MODERATOR
Sebastian Rupley, Editorial Director, PCMagCast
PANELISTS
Noelia Amoedo, VP Mobile, hi5
John Faith, General Manager and VP, MySpace Mobile, MySpace
Chamath Palihapitiya, VP of Growth, Mobile and International, Facebook
Evan Tana, Director of Product Management and Marketing, Loopt

2:50 PM BREAK

3:20 PM DEBATE
The Broadband Wireless Debate: The Network Technology Face Off
LTE, Wimax or WiFi. Who does the future belong to?

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 AGENDA
MODERATOR
Om Malik, Founder and Editor-in-Chief, GigaOM
PANELISTS
Jeff Belk, Managing Director, ICT168 Capital, LLC
Scott Richardson, Chief Strategy Officer, Clearwire

3:40 PM PANEL
The Carrier Panel: Strategies To Keep Mobile Data Growing
Stagnant subscriber figures. Low churn rates. There is only so much talking that a person
can do in the day. So profits from voice are at a stasis. The new frontier for profits and
opportunity is through growing mobile data. But it needs to be nurtured and there has to
be a plan to enable the entrepreneurs to exploit it. The panel will try to gain insights into
what the carriers will do to make the mobile data explosion happen.
MODERATOR
Chetan Sharma, President, Chetan Sharma Consulting
PANELISTS
Venetia Espinoza, Director, Mobile Applications and Partner Programs, T-Mobile
Frank Meehan, General Manager of 3G Handsets and Products, Hutchinson Whampoa/3
Russ McGuire, VP, Corporate Strategy, Sprint
Michael Woodward, VP, Mobility Business Marketing, AT&T

4:20 PM PANEL
The VC Panel: Current Mobile Investment Trends
A panel of tier 1, taste-maker investors explain the trends driving which ideas are getting
the money in the new mobile web. Understand better their insights on market trends and
what they think are the areas that will return the rewards. An extended Q&A will give you
plenty of time to interact with the VC panel.
MODERATOR
TBD
PANELISTS
Matt Murphy, Partner, Kleiner Perkins Caufield & Byers
Scott Raney, Partner, Redpoint Ventures
Jake Seid, Managing Director, Lightspeed Venture Partners
Rick Segal, Partner, JLA Ventures
Richard Wong, Partner, Accel Partners

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AGENDA

5:00 PM LAUNCHPAD
COMPANY 1: Pinch Media
COMPANY 2: Tapulous
COMPANY 3: Skyfire
COMPANY 4: Fusion Garage Project
COMPANY 5: Cumulux
COMPANY 6: Fonemesh
COMPANY 7: Zecter
COMPANY 8: LuckyCal
COMPANY 9: placethings
COMPANY 10: MotionDSP
COMPANY 11: Tunewiki
COMPANY 12: Heysan
COMPANY 13: Fonolo

6:25 PM CLOSING REMARKS

Om Malik, Founder and Editor-in-Chief, GigaOM

6:30 PM COCKTAIL RECEPTION

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 LAUNCHPAD COMPANIES
LAUNCHPAD COMPANIES

Cumulux
Cumulux was founded in March 2008 by two Microsoft veterans with the strong belief that
the mobile phone is the business computing device of the future and will evolve beyond email
and web browsing. The company is based out of Seattle, WA with development teams in
Delhi and Hyderabad, India. Cumulux provides products that enable information workers
access to critical business processes and knowledge on the go, with almost no additional
management costs to IT. Cumulux alleviates the need for IT to manage multiple applications
on the mobile device. Cumulux Portal Server is available both as an on-premise solution
and also as a hosted offering. Cumulux Mobile Suite is currently under development and
will be launched in December 2008. www.cumulux.com

Fonemesh
Fonemesh builds software for devices to interact dynamically with the environment they are
in. We bridge the gap which until now separated users in the physical environment with their
online identities. We believe that the future of the mobile web lies in the ability to selectively
utilize intelligence from online identities to give users a better understanding of their
surroundings and make more informed decisions on the go. Fonemesh is that missing fabric
which forms an automated, secure and cross-platform base for future web applications
to be built upon. Doing so allows us to realize tomorrow’s technology today, such as
preference-aware interactive signboards, social networking, automated file syncing and even
on-the-go gaming. www.fonemesh.com

Fonolo
Fonolo helps consumers deal with large companies over the phone. Fonolo’s Deep Dialing
feature allows users to skip the dreaded phone menus (also known as “IVR systems”) and
get right to the point. With Fonolo’s Deep Dialing, users can navigate the call path options
visually, on a computer or mobile device, then click to be connected directly, rather than
plodding through the menus step-by-step. Fonolo’s Intelligent Call History feature tracks all
the calls a user makes to a particular company, regardless of which phone is used, and
automatically organizes them along with notes and recordings. Fonolo is privately held and
based in Toronto. The service is currently in closed beta testing. www.fonolo.com

Fusion Garage
Fusion Garage founded in Feb 2008, has been working on Project Fuse - “The browser as
an operating system.” So far, the promise of the Web OS has been just that. - A promise.
“What if the browser could boot without an OS? How different would the world be?”
Project Fuse is an operating system with the browser at its core. It’s a UI experience that
ties the browser OS with various web services & deals with fragmentation and unification
of web services. It’s built with a social wrap that makes it socially active and communication
will be unified (blogs, emails, IMs amongst others). Additionally, developers can write once
for web and have it working across a variety of devices. www.fusiongarage.com

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LAUNCHPAD COMPANIES

Heysan
Heysan is a new mobile social messaging service based in San Francisco, California. Every
day thousands of our users from all over the world sign in to Heysan from their mobile phones
to chat with friends on their favorite IM networks or with new friends they’ve met on Heysan.
Sign in to heysan from your phone at http://m.heysan.com. Founded in early 2007 as part
of Y Combinator’s winter program the company and has since raised a seed round from
Khosla Ventures and the founders of Skype (Atomico Investments). www.heysan.com

LuckyCal, Inc.
LuckyCal predicts where you’ll be to help you decide what to do. LuckyCal uses Predictive
Presence Technology to figure out where you’ll be, using information from your address,
schedule, travel plans and other sources. Then it finds events of interest: bands, shows,
and teams you want to see, times that you can meet up with friends and contacts, and flights
and hotels for your trips. LuckyCal fully supports popular calendar clients like Outlook and
Google Calendar. As a business user, you can import your schedule as well as thousands of
prospective or current clients. You’ll automatically be reminded who to call when you’re next
on the west coast, improving your top line, your bottom line, and morale. www.luckycal.com

MotionDSP
MotionDSP is a San Mateo, California-based startup that sells powerful “auto-fix” software
for video. Its technology is available in two products: Ikena Reveal, a professional video
forensics application currently in use at the Secret Service, CNN, and law enforcement, and
www.fixmymovie.com, a consumer web service that fixes videos from mobile phones. In July
of 2007, the company announced a strategic agreement with In-Q-Tel, the independent
strategic investment firm that identifies innovative technology solutions to support the mission
of the Central Intelligence Agency and the broader U.S. Intelligence Community. MotionDSP
is now bringing its powerful tools to the consumer market and raising a new round of
financing. www.motiondsp.com

Pinch Media
Pinch Media helps mobile developers understand, optimize and grow their businesses. Our
Pinch Analytics library is used in several dozen popular iPhone applications, installed on
over two million iPhones. With the intelligence provided by our analytics and the strategy
we’ve gleaned from our systemwide data, iPhone developers have been able to improve
their applications, develop effective sales strategies, and maximize their revenue. Founded
by Greg Yardley and Jesse Rohland, the company is based out of New York City and is
funded by Union Square Ventures and First Round Capital. www.pinchmedia.com

placethings
placethings is a mobile media platform and iPhone application that allows you to create and
interact with place based media from your mobile device. placethings lets you create, place,
and view photos, audio and text right where you are. Possibilities include histories, memories,
“secret” messages, reviews, games, location information, tours, advertising & promotions.
Each “thing” becomes a hub for further place based conversation. You can respond to an

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 LAUNCHPAD COMPANIES
image with another image, a voice recording, or with text. Any combination is possible.
placethings is about media in place: a persistent, meaningful layer of content accessible
via your iPhone or other mobile device. Imagine places that to the naked eye appear empty
but through placethings become vast, alive, dynamic new “places” - virtual hotspots of rich
content. www.placethings.com

Skyfire Labs, Inc.

Founded in April 2006, Skyfire is an exciting venture-backed innovator in mobile web browsing
with a mission to dramatically improve your browsing experience on mobile phones. We
created the only mobile browser that delivers both the speed and media-rich experience
similar to the PC browser. For the first time, you can watch any video, listen to any music,
socialize on any network and browse whatever you want. Anything you can do from your PC,
you can now do from your mobile phone using Skyfire. We believe it’s going to change the
way you use your mobile phone. www.skyfire.com

Tapulous, Inc.
Tapulous is building a family of fun and social apps for the iPhone and, in the future, other
next generation mobile devices. Our first two apps, Tap Tap Revenge and Twinkle, have been
runaway hits on the iPhone App Store, with more than 1.5 million users in one month. All
of the apps connect to a common social backend, so that Tapulous is also building a mobile
social network of sorts. The company is funded by a group of angel investors including
Katrina Garnett, Andy Bechtolsheim, Rajeev Motwani, Marc Benioff, Khosla Ventures, Jeff
Clavier, Rob Theis and Ben Smith. The company’s business model includes advertising and
premium editions of its apps. www.tapulous.com

TuneWiki, Inc.
TuneWiki is the most advanced social media player in the world. It delivers song lyrics
synchronized to the music playing on an Apple iPhone/iTouch, Android, and a variety of other
music-enabled mobile phones (J2ME, WM). A collaborative community of users enters or
corrects lyrics and synchronization information that can be shared by all, a process similar to
sites such as Wikipedia. The site launched in late December 2007 and is wildly successful,
supporting more than a million users in its first few months of operation.TuneWiki plays
video too, while displaying lyrics. It creates music based Social Network: users share music
information with friends and can sync and translate directly from their mobile phone, shows
music maps and top songs. TuneWiki have won the Google Android Development Challenge
first prize. www.TuneWiki.com

Zecter
Zecter was founded in October 2007. The first product of the company: Zecter Share,
launched into private beta in May of 2008. ZumoDrive is the second product of the company.
ZumoDrive frees your media so it is accessible from all your devices. This is done by storing
all of your files securely in the cloud so it’s not tied to a single computer. ZumoCast, the
mobile component of ZumoDrive, enables you to consume your media directly from the mobile
phone. With ZumoCast, you can access your entire media library without being constrained
by the capacity of the storage on the phone. www.zumodrive.com

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BLANK PAGE
FPO
 SPEAKERS
KEYNOTE SPEAKERS
Rich Miner, Group Manager, Mobile Platforms, Google
Padmasree Warrior, CTO, Cisco

GigaOM SPEAKERS
Chris Albrecht, Staff Writer, NewTeeVee
Om Malik, Founder and Editor-in-Chief, GigaOM

CONFERENCE SPEAKERS
Gustaf Alstromer, CEO and Co-founder, Heysan
Noelia Amoedo, VP Mobile, hi5
Jeff Belk, Managing Director, ICT168 Capital, LLC
Shai Berger, President and Co-founder, Fonolo
Nitin Bhandari, CEO and Co-founder, Skyfire
Ryan Block, Editor, GDGT.com
Victor Brilon, Senior Manager for Technology Collaboration, NSeries, Nokia
Tim Chang, Principal, Norwest Venture Partners
Eric Chu, Group Marketing Manager, Mobile Platforms, Google
Rani Cohen, Co-founder, Chairman and CEO, TuneWiki, Inc.
Marc Davis, Chief Scientist of Yahoo! Connected Life and Director of ESP, Yahoo!
Bart Decrem, Founder and CEO, Tapulous
Jason Devitt, CEO, Skydeck
Jyri Engestrom, Entrepreneur, Google
Venetia Espinoza, Director, Mobile Applications and Partner Programs, T-Mobile
John Faith, General Manager and Vice President, MySpace Mobile, MySpace
Ken Fisher, Founder and Editor-in-Chief, Ars Technica
Ian Freed, Vice President of Amazon Kindle, Amazon.com
Morgan Gillis, Executive Director, LiMo Foundation
Rachel Hinman, Mobile Design Strategist, Adaptive Path
Paran Johar, CMO, JumpTap
Nagraj Kashyap, Sr. Director, Qualcomm Ventures
Jason Kenagy, VP, Product Management and Business Development, Qualcomm CDMA Technologies
Ken Kershner, Senior Vice President of Engineering, Dash Navigation, Inc.
Fred Kitson, Corporate Vice President, Applied Research and Technology Center, Motorola, Inc.

13
SPEAKERS

John Koller, Director, Hardware Marketing, Sony Computer Entertainment America

Gary Kovacs, VP and General Manager, Adobe Mobile and Devices, Adobe Systems Incorporated
Caleb Kow, CEO, Fonemesh, Inc.
Steve Lee, Project Manager, Google
Dan Mason, Sr. Product Manager, ESPN Mobile Web, ESPN Digital Media
Clint McClellan, Sr. Director of Market Development, Wireless Health, Qualcomm, Inc.
Russ McGuire, VP, Corporate Strategy, Sprint
Frank Meehan, General Manager of 3G Handsets and Products, Hutchinson Whampoa/3
Ted Morgan, Co-founder and CEO, Skyhook Wirelesss
Matt Murphy, Partner, Kleiner Perkins Caufield & Byers
John O’Rourke, GM, ISV, Developer and Competitive Strategy, Microsoft Corp.
Lee Ott, Global Director, Yahoo! oneSearch, Yahoo!
Chamath Palihapitiya, VP of Growth, Mobile and International, Facebook
Scott Raney, Partner, Redpoint Ventures
R. Ramakrishnan, Co-founder, Cumulux
Chandrasekar Rathakrishnan, Founder and CEO, Fusion Garage Pte Ltd
Scott Richardson, Chief Strategy Officer, Clearwire
Rick Robinson, VP, Products and Services, XOHM
John Roese, CTO, Nortel
Sebastian Rupley, Editorial Director, PCMagCast
John SanGiovanni, Co-founder, VP, Product Design, Zumobi
Rick Segal, Partner, JLA Ventures
Jake Seid, Managing Director, Lightspeed Venture Partners
Chetan Sharma, President, Chetan Sharma Consulting
Greg Sterling, Analyst, Sterling Market Intelligence/Local Mobile Search
Evan Tana, Director of Product Management and Marketing, Loopt
Jeff Taylor, Director of Global Marketing and Product Strategy, Hutchison Whampoa 3G Handsets and
Applications Group, Hutchison Whampoa/3
Dean Terry, Co-founder, placethings
Dylan Tweney, Senior Editor, Gadget Lab, Wired.com
Sanjay Vakil, Founder, LuckyCal, Inc.
Sean Varah, CEO, MotionDSP
Rich Wong, Partner, Accel Partners
Michael Woodward, VP, Mobility Business Marketing, AT&T
Greg Yardley, Co-founder and CEO, Pinch Media
Raven Zachary, Contributing Analyst, The 451 Group
David Zhao, Co-founder and CEO, Zecter

14
FPO
 SPONSORS
HEADLINE SPONSOR
Qualcomm
Qualcomm Incorporated is a leading developer and innovator of advanced wireless
technologies and data solutions. The company enables the key participants of the wireless
value chain—network operators, device and infrastructure manufacturers, application and
content developers—with solutions that allow consumers, businesses and government entities
to leverage the vast capabilities and benefits of wireless technologies and communications.
Headquartered in San Diego, California, Qualcomm is included in the S&P 500 Index and
is a 2007 FORTUNE 500® company traded on The NASDAQ Stock Market® under the
ticker symbol QCOM. Learn more about Qualcomm at www.qualcomm.com.

PRIMETIME SPONSORS
Fenwick & West LLP
Fenwick & West LLP is one of the preeminent venture capital practices in the country, continually
ranked by Dow Jones as one of the top 5 most active VC groups in the United States. Fenwick’s
Venture Capital Services (VCS) group helps manage relationships with investors and the
entrepreneurial community. The firm has long-standing relationships with the recognized leaders
in the industry, currently representing more than 50 VC firms in their investments. Likewise,
Fenwick represents more than 275 VC-backed companies, from formation and initial funding
through IPOs and acquisitions, giving investors access to a high-quality pipeline of emerging
companies. For more information, please visit www.fenwick.com.

Motorola Good Technology Group

Motorola Good Technology Group is a leader in enterprise wireless handheld computing
software and services, delivering critical corporate information to the handhelds users choose,
over the networks they prefer. Our Good Mobile Messaging and Good Mobile Intranet products
extend enterprise applications — including Microsoft Outlook and Lotus Notes, intranets and
certain other corporate applications — to mobile employees when and where they need them.
Good’s combined enterprise software and service runs on a variety of popular devices and
networks and delivers a total cost of ownership advantage through “Zero IT Touch” over-the-air
(OTA) software management and real-time handheld fleet visibility. Good Technology is
headquartered in Santa Clara, California. For more information call 1-866-7-BEGOOD
and select the option for sales, e-mail sales@good.com or visit www.motorola.com/good.

Sun Microsystems, Inc.

Sun Microsystems develops the technologies that power the global marketplace. Guided by
a singular vision — “The Network is The Computer”™ — Sun drives network participation through
shared innovation, community development and open source leadership. Sun’s Java Mobile
technology (from Java ME platform, to tools, and plug ins for NetBeans IDE) is installed on more
than 2 Billion handsets and mobile devices worldwide. 180 carriers worldwide deploy Java ME
on their networks making Java the most ubiquitous mobile computing platform worldwide.
Sun also offers programs for new developers to take advantage of the Java platform opportunity.
With Venture Capital Matching, low cost servers and hosting programs, Sun’s Start Up
Essentials is a program that powers the new developer and next generation innovation.
Sun can be found in more than 100 countries and on the Web at http://sun.com.

15
SPONSORS

SHOWTIME SPONSORS

Aliph
Aliph makes personal technology comfortable, usable and beautiful. The company’s flagship
product, the award winning Jawbone® Bluetooth® headset with NoiseAssassin™ technology,
set a new standard for mobile voice quality. Unmatched in the industry, Aliph’s NoiseAssassin
technology was originally perfected with DARPA for battlefield applications, eliminating
background noise and delivering unparalleled call clarity in all environments. Since its launch
in December 2006, the Jawbone headset has been widely recognized as the best Bluetooth
headset in the marketplace. The company was founded by Alexander Asseily and Hosain
Rahman, who met as Stanford undergrads, sharing a belief that better user experiences
around voice and device usability are critical to improving mobile communications. Aliph is
a privately-held company headquartered in San Francisco. For more information, please
visit www.jawbone.com.

Dial2Do
Dial2Do, a provider of voice activated phone services, lets you phone the internet, hands-
free, to get things done. You can send emails, texts, reminders, twitter posts and more,
hands-free, by just dialing a number and speaking. This allows phone users to access their
favorite internet services while driving in their car or anywhere where they are hands-free.
Built on an open hosted voice platform, Dial2Do enables 3rd parties to voice activate a
growing range of internet productivity services and make them available to Dial2Do users.
For more information, please visit www.dial2do.com.

eBuddy
eBuddy created the world’s first, independent, web browser-based IM service in 2003 and
extended the service to mobile in June 2007. Supporting 600+ different mobile devices,
eBuddy’s mobile IM solution – http://m.ebuddy.com - offers a J2ME client and a browser-
based IM service allowing access to all major IM networks including AIM, GoogleTalk,
MSN Live Messenger, MySpace and Yahoo. The mobile IM client has been downloaded
more than 6M times in its first year and more than 2M unique users currently access the
mobile service each month, making it one of world’s most popular MIM services. eBuddy
is based in Amsterdam with satellite offices in London and San Francisco, and is a
privately-held company backed by Prime Technology Ventures and Lowland Capital Partners.
For more information, please visit www.ebuddy.com.

Flurry
Flurry provides iPhone, Java ME and Android application developers the power to unleash
their mobile business. With five patents pending, Flurry is commercializing its groundbreaking
technology platform so that all mobile application developers can benefit. Developers will
learn how consumers use their applications to make better product decisions, more efficiently
cover complex handset build permutations, and unlock new ways to monetize their applications.
Flurry’s platform has been a key secret weapon, driving the success of its award-winning
applications, which have been downloaded over three million times across 1,200 handsets
and in over two hundred countries. Learn how Flurry can unleash your mobile business
today. For more information, please visit www.flurry.com.

16
 SPONSORS
Keynote Systems, Inc.
Keynote is the leading provider of on-demand test and measurement solutions for continuously
improving the online experience. Connected companies will know precisely how their Web
sites, content, and applications will perform on actual browsers, networks, and mobile
devices long before their customers and business are impacted. Known as The Mobile
and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400
measurement computers and mobile devices in over 240 locations worldwide. Keynote
provides independent testing and monitoring of mobile content, applications, and services
on real devices across multiple operator networks around the world. For more information,
please visit www.keynote.com.

Lexy
Lexy is a ground-breaking audio content distribution platform offering consumers the freshest
news and entertainment programming on their mobile phones anytime, anywhere. Completely
device- and carrier-independent, Lexy requires no special applications or downloads. This
approach affords media programmers 100% access to mobile consumers, and mobile
consumers unfettered access to the programming and people most important in the lives.
With Lexy, the Audio Web is now open for business. Learn more when at Mobilize 08, Lexy
announces a significant strategic alliance that reshapes the mobile audio landscape. Call
415-692-4918 to subscribe to the GigaOM’s Mobilize 08 Quikcast. For more information,
please visit www.lexy.com.

Loopt
Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and
New Enterprise Associates, has created a truly interoperable and accessible social-mapping
service that is available across multiple carrier networks and supported on over 80 mobile
devices. Leveraging the latest location technology, Loopt changes the way people connect, share
and explore in the real world. Loopt was designed with privacy considerations at its core and
offers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works with
leading mobile, social networking, and online privacy and security organizations such as the
Family Online Safety Institute, Cyber Safe California, ConnectSafely.org, Congressional Internet
Caucus Advisory Committee, Progress & Freedom Foundation’s Center for Digital Media
Freedom, and the Internet Safety Task Force. For more information, please visit www.loopt.com.

mywaves, Inc.
mywaves is a free, direct-to-consumer mobile video service that attracts up to 300,000 daily
unique visitors to m.mywaves.com. mywaves enables viewers to browse through a broad
choice of short-form videos from such content partners as MTV, Sports Illustrated, CBS,
Fox, SpikeTV, VH1, and more. The mywaves services works globally across all 3G, EDGE,
EV-DO, WiFi, and WiMAX networks. Its free, ad-supported model versus a subscription
service has enabled the company to rapidly amass the largest mobile video audience in the
world, providing advertisers the opportunity to interact with mobile consumers through the
engaging medium of video entertainment. Headquartered in Sunnyvale, Calif., mywaves is
led by a team from Yahoo!, Napster, Danger, Palm and TiVo. The company is funded by
venture capital firm, Menlo Ventures. For more information, please visit www.mywaves.com.

17
SPONSORS

Myxer
Myxer is the largest and fastest growing site for free ad-supported mobile content — with over
13 million users,more than 22 million mobile downloads a month, and a catalog of over 1
million ringtones, wallpapers, videos and games. At www.myxer.com there are no hidden costs,
no subscription fees and no surprises. For content providers, advertisers and consumers,
Myxer’s mobile platform enables radically simple and quick delivery of content, or customized
Web to mobile ad campaigns, regardless of the service provider or mobile device being used.
Myxer has been named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost &
Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best
Consumer Messaging Application at the Global Messaging Awards 2008. For more
information, please visit www.myxer.com.

Plusmo, Inc.
Plusmo is the leading mobile widget service provider, delivering the best mobile experience
for sports and more on all major mobile devices. With a rich, push-based user experience,
always-on access and unmatched personalization, Plusmo gives users one-click access to
the exact information they need, when they need it. Plusmo also provides simple tools that
enable publishers to create their own rich interactive widgets in minutes. Using these tools,
more than 20,000 publishers have “widgetized” their content for mobile phones, generating
over 18 million mobile page views per month. Plusmo mobile widgets are currently being
delivered globally across more than 120 operator networks. Plusmo has distribution
relationships with various handset manufacturer and operators. For more information, please
visit www.plusmo.com.

reQall
reQall is a patent pending memory aid that integrates voice, text and web to create a
powerful memory extension. Ever had a brilliant idea while driving, but couldn't write it down?
Needed to remember something, but didn’t have a pen? With reQall you simply speak your
reminders into your mobile phone. Your messages are converted to text and organized as
To-Dos, Notes and Shopping List items. reQall then prompts you at the appropriate time via
text message, instant message or email. Based on pioneering memory prosthesis research
at MIT’s Media Lab, reQall is a venture-funded company based near San Francisco. For
more information, please visit www.reQall.com.

Skyfire Labs, Inc.

Founded in April 2006, Skyfire is an exciting venture-backed innovator in mobile web
browsing with a mission to dramatically improve your browsing experience on mobile
phones. We created the only mobile browser that delivers both the speed and media-rich
experience similar to the PC browser. For the first time, you can watch any video, listen to
any music, socialize on any network and browse whatever you want. Anything you can do
from your PC, you can now do from your mobile phone using Skyfire. We believe it’s
going to change the way you use your mobile phone. For more information, please visit
www.skyfire.com.

18
 SPONSORS
Squace
Squace is a free mobile phone application for people who want fast, easy access to real-time
Internet content anytime, anywhere. Without typing URL:s Squace gives users a uniquely
phone-friendly, intuitive interface that makes surfing, searching and sharing Internet content
possible on ordinary mobile phones without typing. Users can continually update and
personalize their links so they can always get to what they want and care about most. For
content providers and advertisers who want to use mobile phones to connect and interact
with their Internet customers Squace provides a network-independent, open mobile platform
for creating mobile sites in minutes and full-blown mobile services in just a few hours.
Founded 2006, Open beta May -08, 250.000 users accounts, support 600 Handsets (1500),
Patent pending, investment 4 MUSD. For more information, please visit www.squace.com.

Tellme
Tellme fundamentally improves how people use the phone to get the information they need
every day. By combining Internet data and a voice interface, Tellme’s services let people
simply say what they want and get it. Today Tellme powers billions of calls every year and
is used by more than 40 million people every month. Headquartered in Mountain View,
Calif., Tellme is a Microsoft subsidiary. You can try Tellme by calling 1-800-555-TELL or,
for BlackBerry users, download the visual experience at m.tellme.com.

19
SPONSORS

COCKTAIL RECEPTION SPONSOR

Boingo Wireless, Inc.

Boingo Wireless, Inc. the global market leader in Wi-Fi, makes it easy for consumers to enjoy
Wi-Fi access on their laptop or mobile device at more than 100,000 hotspots worldwide –
including airports, hotels, cafes and metropolitan hot zones – with a single account. The
Boingo Mobile service provides unlimited Internet access to users of Wi-Fi enabled devices
that run the Boingo Mobile software. Users of those devices can access the Internet in tens of
thousands of hotspots in 93 countries around the world; these include devices from the Nokia
S60 NSeries and ESeries, Nokia N800/N810 tablets, Sony Ericsson UIQ, and Windows
Mobile 5.0 and 6.0. More information on Boingo can be found at http://www.boingo.com,
and more information on Boingo Mobile can be found at http://mobile.boingo.com.

LANYARD SPONSOR

JAJAH, Inc.
JAJAH, the world’s most innovative communications company, offers flexible, next-generation
telephony solutions for consumers and businesses. JAJAH’s award-winning services make
it easier for people to stay in touch using any device, on any network, anywhere. Leveraging
a universal open telecommunications platform, JAJAH’s managed services allow mobile
operators, landline carriers, cable companies, technology companies and other businesses
to adopt its voice solutions with minimal investment and time to market. The leading global
IP telephony company is headquartered in Mountain View, California. For more information,
please visit www.jajah.com

LIVE BROADCAST PARTNER

BitGravity
BitGravity has built the first CDN for Interactive Broadcasting, which is optimized to deliver
affordable, HD-quality video on demand, live broadcasts, and interactive applications for
massive audiences on the Internet. BitGravity’s patent-pending CDN is Tier 1, highly scalable,
and delivers the performance that consumers want and expect, including streaming videos
that play instantly, and live video with no buffering. BitGravity is an award-winning technology
provider in the CDN space. The company has won numerous awards including DemoGod,
RedHerring 100 and AlwaysOn Hollywood 100. Built on top of BitGravity’s patent-pending
routing architecture, BitCast, BitGravity’s services include BitGravity’s HD Content Delivery
Service, BG Secure and BG LiveBroadcast. The company is based in Burlingame, Calif.,
and is privately funded by Allen and Company and other investors. For more information,
please visit www.bitgravity.com

20
 MEDIA PARTNERS
MEDIA PARTNERS

DEMO
Join us at DEMOfall 08 as we unveil the next big technology innovations coming to
market this fall. From the launch of Palm, Java, TiVo, E*TRADE in mid/late 90s to
Salesforce.com, VMware, Six Apart, OddPost, IronPort, GrandCentral and Glam
Media more recently, DEMO delivers real products ready for market. GigaOm
Readers save $600. For more information, please visit www.demo.com/F8gigaom.

FierceMobileIT
FierceMobileIT keeps senior IT managers in the loop on the latest mobile enterprise
and wireless technology news. Learn tools, tips, and best practices for leveraging
wireless in the enterprise.

FierceMobileContent
FierceMobileContent brings you daily news updates from the mobile content and
mobile marketing sector. Coverage includes important mobile content topics like
mobile web, digital rights management, mobile marketing, mobile messaging, mobile
music, mobile search, mobile video & more.

Last100
Reporting from the trenches of convergence, last100.com provides news, reviews
and analysis of products and trends relating to the digital lifestyle, including Internet
TV, the Mobile Web and Digital Music. Edited by London-based journalist and
consultant, Steve O’Hear, last100 is also a member of the ReadWriteWeb blog
network. For more information, please visit www.last100.com.

MIT/Stanford Venture Lab (VLAB)

MIT/Stanford Venture Lab (VLAB) is the San Francisco Bay Area chapter of the MIT
Enterprise Forum, a non-profit organization dedicated to promoting the growth and
success of high-tech ventures by providing forums which bring together entrepreneurs,
industry experts, investors, and technologists to discuss the latest ideas and trends.
For more information, please visit www.vlab.org

21
MEDIA PARTNERS

Room Full of People, Inc.

Room Full of People builds the analog side of the digital world. By designing
and producing mixers, conferences, and events, the company helps people build
friendships and relationships that lead to future success. For more information,
please visit www.rfop.biz.

SDForum
SDForum has been instrumental in setting the high tech industry agenda for more
than 24 years. As the oldest and largest non-profit in Silicon Valley dedicated to
educating and creating relationships within the technology community, SDForum
reaches 12,000 professionals in technology annually, through more than 300 events.
For more information, please visit www.sdforum.org.

TiE
TiE, a not-for-profit global network of entrepreneurs and professionals, was founded in
1992 in Silicon Valley, California, USA. It is the largest pool of industry professionals
who share the common interests of promoting and fostering entrepreneurial efforts.
It is an open and inclusive organization that has rapidly grown to forty nine chapters
in eleven countries with over 12,000 Members. For more information, please visit
www.tie.org.

WIRED Media
Everyday, WIRED.com explores how ideas fueled by innovation change the world.
WIRED.com’s editorial attracts an unduplicated readership of the most important
people shaping our future – educated, affluent leaders with a passion for business,
technology, design and the latest trends. It’s a must read for users who keep them-
selves ahead of the curve. For more information, please visit www.wired.com.

22
FPO
 ABOUT GIGAOM
“Smart News, Smart Analysis”
Long gone are the days when we caught up with world events by reading a newspaper at breakfast or turned on
the TV to watch our favorite news anchor. We are now immersed in the information economy’s ocean of data.
This new world requires us to both consume and participate in the news, and we need relevant information,
analysis and insight to keep ahead of the curve and succeed.
Giga Omni Media is leading the way with a portfolio of titles that are reshaping the way audiences create,
consume and reuse news.
We are committed to impartial journalism and dedicated to innovation that benefit our readers. We pride
ourselves on providing context, immediacy and relevancy, and we have earned the trust of one of the most
influential and loyal readerships around.
Editorially Driven
Giga Omni Media is committed to bringing solid journalism to the web.
Launched in 2006, Giga Omni Media provides a portfolio of leading daily titles for key influencers in the
entrepreneurial and Knowledge Worker markets. Built by a cadre of award winning journalists, our editorial
mission is to break down the hype around technology, frame the issues into proper historical perspective and
explain implications for the future.
Giga Omni Media titles not only report the news, they empower the audience through informed analysis
and integrity. Every title fosters a community with its readers — engaging them in a dialogue about where
technology is heading.
Giga Omni Media’s portfolio of publications has received multiple accolades and awards:

• CNET: 100 Most Influential Blogs

• Business Week: Best of the Web for Tech News in 2006 and 2007
• PC Magazine: 100 Favorite Blogs
• Technorati: Top 50 Blogs
• Forbes: The Web Celeb 25 in 2007 and 2008
• Brodeur & Marketwire: Named GigaOM as the most credible technology blog
Influencer Audience
Each site’s loyal community is anchored by industry influencers who begin conversations that lead to action
and change. They include: C-level executives, next-generation entrepreneurs, cutting-edge venture capitalists
and private equity managers, along with influential journalists and analysts. Our readers represent the most
critical part of the influence chain – early adopters and Knowledge Worker professionals who can make or
break a new product.

23
ABOUT GIGAOM

The premier destination site for technology industry insiders and its movers and shakers.
Written by Om Malik, a well known, highly respected tech industry journalist, GigaOM.com is widely considered the
authoritative tech blog site for discovering what’s new, relevant and interesting in the dynamic world of technology. This
popular website covers broad-band, VoIP, IPTV, Wireless and mobile, venture capital and other new technologies — with
signature intelligence, candor and irreverence.

AUDIENCE
• 76% age 18-39 • 38% Executive (director and above)
• 68% HHI above $75k • 53% are IT professionals, engineers, developers/ISVs

Television Reinvented
The opportunity to watch, make, mash up and share online video is changing the nature of entertainment. And as evidenced
by the growing number of online video-related startups going from little more than ideas to the targets of multimillion-dollar
acquisition offers in just a few short years, the transmission of video is changing the landscape of the Internet. NewTeeVee
reports on the business of online video, monitoring the spread of broadband as it tears down traditional hierarchies that
obstruct content creators from reaching their audiences. We cover everything from content delivery networks to next-
generation media players, stupid cat videos to independent filmmakers, venture-backed content startups to media
companies testing the online waters. Initially an industry insider publication, our audience is rapidly expanding as online
video goes mainstream.

AUDIENCE
• Traditional media companies • Investors
• Content distribution networks • Content creators
• Digital media entrepreneurs • On-screen talent
• Advertising agencies • Fans of online video

24
 ABOUT GIGAOM
Find More Success with the Web
The fastest-growing category of today’s workforce is the knowledge worker, a trend that’s predicted to continue unabated
for the next 30 years as more economies become information-driven. To fuel that, a generation of professional web-based
workers has emerged; WebWorkerDaily helps them to become more efficient, productive, successful and satisfied. The
site provides a saber to hack through the ever-growing mountain of information and schedule distractions that conspire to
clog up web workers’ time; it also provides hands-on reviews and practical analysis of the tools found on the new and
emerging web. WebWorkerDaily’s team of writers have built successful careers in non-traditional settings, each day they
share their practical, resourceful and inspiring secrets with readers.

AUDIENCE
• Mobile workers • Distributed project teams
• Independent consultants • Developers
• Small business owners • IT managers

Calling All Ecopreneurs

The threat of global warming has inspired a new wave of entrepreneurs and innovators to develop technology that could ultimately
save our planet. Earth2Tech.com is a news-based web site that chronicles these cutting-edge clean technology startups and
their innovations, be they based on solar, biofuels, wind, energy efficiency, green IT, water or other materials. Earth2Tech keeps
all members of the eco-ecosystem—from entrepreneurs and investors to students, researchers and policymakers—informed.

AUDIENCE
• Investors • Policymakers
• Entrepreneurs • Scientists and researchers
• Cleantech startup executives • Green-leaning consumers
• Tech companies with eco-initiatives • Cleantech lawyers, media representatives,
analysts and journalists

25
ABOUT GIGAOM

Open Source: Find. Evaluate. Collaborate.

There are hundreds of thousands of great open-source, proprietary and web-based applications to choose from today;
finding the right one is hard. So in March 2008, Giga Omni Media launched OStatic, a site that delivers a comprehensive
repository of open-source applications and a set of tools that allow users to find them, evaluate them and collaborate on
them more effectively. OStatic combines Giga Omni Media’s insightful and in-depth reporting with cutting-edge community
tools to bring better information, case studies and context to users interested in open-source software solutions.

AUDIENCE
• Tech-savvy individuals • IT executives
• Hackers • C-level executives
• Developers • Startups
• System administrators • Aspiring founders
• Business managers

Using mobile devices since they weighed 30 lbs.

Mobile technology moves at a dizzying pace, and keeping up with innovations is a daunting task. Consumers look to reliable
sources for coverage and jkOnTheRun is recognized as one of the top sources in a crowded field. A wide range of mobile
tech is covered from the end user's perspective, a unique approach not taken by other tech sites. The jkOnTheRun audience
finds a well-rounded look at all facets of mobile technology, from phones to netbooks and the platforms that power them.

AUDIENCE
• Consumers • Enterprise planners
• Road warriors • Industry analysts
• Professional workers • OEM representatives
• IT workers • Gadget lovers

CONTACT GIGA OMNI MEDIA:

Sponsor Inquiries Events and PR Inquiries Editorial Inquiries

sponsors@gigaom.com program@gigaom.com info@gigaom.com

26
FPO
 RESOURCES
ADDRESS
Mission Bay Conference Center at UCSF
1675 Owens Street
San Francisco, CA 94158
Phone: 866.431.UCSF

INTERNET
Wireless access is available at the Mission Bay Conference Center.

BUSINESS CENTER
Business Center is located on Level 4 and is open 9:00am - 5:00pm.

RESTROOMS
Restrooms are located on Level 1 and Level 2

COAT CHECK
Coat check is located on Level 2

PARKING
There will be ample FREE parking at Mission Bay Conference Center Parking Garage.
You can validate your ticket at the conference information desk.

TAXIS
A short list of cab companies is below for your reference.
Delta Cab Company 415-920-9097
DeSoto Cab Company 415-970-1300
Executive Cab Company 415-401-8900
Fog City Cab Company 415-282-8749
Regents Cab Company 415-487-1004

BART
Take the Red UCSF Shuttle from Mission Bay Community Center (Main Entrance) to the 16th Street Bart stop
(in front of Burger King on NorthEast corner). The shuttle is not colored red, the signage on the shuttle says “Red”)
Shuttle arrives every 15 minutes, starting at 6:15am and last departure from Mission Bay is at 7:52pm.

MUNI
T-Line - Third Street light rail stops at the Mission Bay UCSF Campus. For train schedules, visit www.sfmuni.com

AIRPORTS
San Francisco International Airport (SFO) - 25 minutes
Oakland International Airport (OAK) - 45 minutes

27
SITE MAP

Restrooms
Fisher Atrium
SHOWTIME SPONSORS
Fisher
Banquet Room

BREAKFAST
LUNCH
Fisher Café
BREAKS LIVE STREAMING
AND
COCKTAIL RECEPTION

Outdoor Area

SPEAKER
Restrooms

READY ROOM
Robertson Foyer

HEADLINE
Robertson Auditorium AND PRIMETIME
SPONSORS
GENERAL SESSIONS
AND
WORKSHOPS
Level 2 Patio

Room 3 Room 2 Room 1

PRIVATE PRESS WORKSHOPS
MEETING ROOM ROOM

28
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INSIDE BACK COVER
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