Chapter 6 1.

____________ is a collection of individual shops under one Internet address. Electronic mail

8.

The major mechanisms for buying and selling on the Internet are:

all of the above

9. 2. There are two types of _________. One is to liquidate existing inventory, the other one is to increase marketing outreach and efficiency. Forward e-auctions

There are several business models for B2B applications. The major ones are sell-side marketplaces, buy-side marketplaces, and electronic exchanges. True

3.

Selling books, toys, computers, and most other products on the Internet may reduce vendors' selling costs by _________ percent. 20-40

10. Order fulfillment is especially easy and inexpensive in B2C because of shipping relatively small orders to many customers. False

4.

As a result of implementing its intelligent CineMatch system, Netflix has seen very fast growth in sales and membership. True

11. Dell's innovative business model has been based on the concept of: supplementing direct sales with build-toorder and auctions.

5.

Channel conflicts between e-tailers and manufacturers have been resolved. False

12. The type of e-commerce depends on the digitization of which three dimensions? product or service; process; and delivery method

6.

Which is not a major type of e-government transactions?

13. A technological commerce is:

limitation

of

e-

C2G

Lack of universally accepted standards for quality, security, and reliability

7.

The electronic direct sale of products and services through electronic storefronts or electronic malls is referred to as: e-tailing

14. Governments and large corporations often use __________ for procurements because they are faster and provide considerable savings reverse auctions

15. According to the __________ model, an enterprise can increase brand

awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product or service to other people. viral marketing

service online by collaborating electronically with its partners. False

16. Selling books, toys, computers, and most other products on the Internet reduce vendors' selling costs by 20 to 40 percent. To what extent can those selling costs be further reduced? Further reduction is difficult to achieve because the products must be delivered physically.

22. Social commerce is concerned with the creation of places where people can collaborate online and solicit advice True

23. Sellers generally benefit from eauctions due to the opportunity to bargain for lower prices. False

17. Large corporations frequently consist of independent strategic business units (SBUs), which buy or sell materials, products, and services from each other. Transactions of this type can be easily automated and performed over the intranet. Major benefits of such ecommerce among SBUs are all of the following except: greater cooperation among SBUs

24. Numerous studies suggest that collaborative relationships can result in significant benefits such as cost reduction, increased revenues, and better customer retention True

18. Security requirements for EC electronic payments include all of the following except: Escrow

25. Many companies may be obligated to monitor employees' e-mail. Thus, they have installed software that monitors online activities to discover employees who are harassing other employees. True

19. All of the following describe ethical issues related to Web tracking except: Direct sales from manufacturer customers may eliminate retailers. to

26. A(n)_______is a virtual marketplace in which sellers and buyers meet and conduct different types of transactions. e-market

20. Which

is not a type of legal protection that online sellers have? Protection against the taxing of out-of-state online transactions

27. In

the________marketplace model, enterprises attempt to sell their products or services to other organizations electronically from their own private e-marketplace or from a third-party site. Sell-side

21. An example of business-to-consumer (B2C) is when Apple provides customer

security, and shopping from vending machines and gas pumps. 28. ________are e-marketplaces that serve one industry, such as the automotive or chemical industry. Vertical exchanges 5. RFID tags are used in wireless tollbooth systems, such as E-Z Pass. True Smart-cards

29. Wal-Mart and Home Depot warned the manufacturer Black & Decker that they would take its products off their shelves if Black & Decker began to sell its products through the Internet. The elimination of a retailer by selling directly via the Internet is known as Disintermediation

6.

____________ is a broad term for all 802.11 standards. Basically, it is a wireless version of the Ethernet networking standard. Wireless Local Area Network

30. ______are

the principal resources from which e-businesses draw information about how visitors use a site. Log files

7.

Factors are standing in the way of WiFi market growth are: I. Cost; II Security; III Access I and II only

Chapter 7
1. The basic l-commerce services revolve around __________ key areas. five: location, navigation, tracking, mapping, and timing 8.

For _________, a GPS receiver is also needed. l-commerce

2.

Which of the following most accurately and comprehensively captures the factors that are holding back the widespread use of l-commerce?

9.

Which are equipment?

positioning

determining

accuracy, cost-based justification, bandwidth of GSM networks, and invasion of privacy.

l-commerce technologies

3.

Which of the following most accurately and comprehensively captures the major factors driving the growth of m-commerce.

10. MP3 refers to a standard 802.11b on which most of the wireless local area networks (WLANs) run. False

ubiquity, convenience, instant connectivity, personalization, and localization of products and services. 11. Food Lion and other grocery businesses have turned to __________ for speedier checkout and to improve operations, customer service, and employee satisfaction.

4.

Most non-Internet mobile applications involve various types of _________ that are used mainly in transportation,

Wireless technology

12. Which of the following most accurately describes m-commerce? It is a natural extension of e-business

19. One example of an integrated messaging system is __________, which combines wireless communications, vehicle monitoring systems, and vehicle location devices. Wireless telemetry

20. 13. Which of the following most accurately and comprehensively captures the key attributes driving the development of m-commerce?

ubiquity, convenience, instant connectivity, personalization, and localization of products and services

Northeast Utilities, which supplies energy products and services to 1.2 million customers from Maine to Maryland, embarked on a wireless project in 1995 in which its field inspectors used wireless devices to track spills of hazardous material and report them to headquarters in real time. After spending a year and a half and $1 million, the lessons learned from their experiences include all of the following except: a small pilot for

14.

All of the following have supported the growth of mobile computing and m-commerce except:

Do not use experimentation.

Greater profitability from m-commerce than from ecommerce.

15. What have been the barriers commercial Wi-Fi growth? Cost and security

to

21. The characteristics of mobile computing are mobility and reach, which provide ubiquity, convenience, instant connectivity, personalization, and product and service localization. True

16. The most significant barriers to the adoption of online mobile payments are the limited availability of micropayments alternatives and __________. transaction costs charged by mobile carriers

22. Mobile computing and m-commerce require mobile devices such as PDAs and cell phones, software, and wireless technologies. For l-commerce, a GPS receiver is also needed. True

17. What is a practical problem of wearable devices in many countries? Weather

23. Location-based advertising via GPSs on a very large scale is predicted. False

18. Nokia has entered the mobile gaming world. It markets near-distance multiplayer gaming over __________ and wide-area gaming over __________ networks. Bluetooth; cellular

24. In embedded computing, the computer captures contextual data of the user and the user's environment and then provides various services in real time. False

25. WLAN is a wireless technology that provides Internet access across metro areas to mobile users. False

expanded to include politics and videos. Digg

26. A WAP provides service to a large number of users across a large geographical area known as a hotspot. False

2.

Enterprises can interface with social networking to create an enterprise social network by doing any of the following except:

Develop avatars.

27. A mobile portal is a customer channel, optimized for mobility that aggregates and provides content and services for mobile users. These portals offer services similar to desktop portals such as AOL, Yahoo! and MSN. True

3. The greatest weakness of wikis is that their user-created content may have been posted by people who do not have expertise in the topic or who have malicious intent. True 4. English is the #1 blogging language at 37 percent, Japanese is second at 33 percent, and Chinese is third at 8 percent. False 5. Virtual worlds are environments used solely for games. False

28. ______is

a wireless technology based on the 802.16 standard, designed to provide Internet access across metro areas to fixed-location users. WiMax

6.

29. Most WLANs run on the standard, which is called_____ Wi-fi

802.11b

__________ is based on the Circle of Friends technique for networking individuals in virtual communities and demonstrates the smallworld phenomenon. Friendster

7. 30. A(n)_______is a customer channel, optimized for mobility, that aggregates and provides content and services for mobile users. Mobile portal 8.

The main purpose of __________ is to allow registered users to maintain a list of contact details of people they know and trust in business. LinkedIn

Chapter 8

Business networking functions best when individuals offer to help others to find connections rather than "cold-calling" on prospects themselves. True

1.

__________ is a community-based popularity Web site with an emphasis on technology and science articles and which has

9.

Japanese is the #1 blogging language at 37 percent, English is second at 33 percent, and Chinese is third at 8 percent. True

17. Ways

in which enterprises can interface with social networking to create an enterprise social network include all of the following except:

Outsource development of avatars. 10. One impact of Web 3.0 is the creation of industry disruptors. True

18. Some people think that Google paid too much for __________ because of their copyright-related legal problems. You-tube

11.

Social networking and the use of Web 2.0 tools can improve enterprise performance mostly through each of the following except:

data analysis

12. Web 2.0 is organized around: People and services

fundamentally

19. __________ is valuable because companies are interested not only in collecting information, but also in interaction between customers and employees. Enterprise feedback management 20. Web 3.0 will deliver a new generation of business applications that provide all of the following except: uses of

13.

All of the following describe social media except:

More 2D.

They are a powerful centralizing force. 21. Web 1.0 has all the hallmarks of youthful rebellion against the conventional social order and is worrying many traditional media companies. False

14. The mass adoption of social networking Web sites points to an evolution in __________. Human social interaction

15. Bebo, MySpace, and YouTube were acquired by media conglomerates for enormous sums of money __________. despite possessing mostly intangible property

22. Many believe that companies that understand new Web 2.0 applications and technologies, and apply the benefits early, stand to greatly improve internal business processes and marketing True

16. When does business function best?

networking

when individuals offer to help others find connections

23. Making data available in new or never-intended ways, Web 2.0 data can be remixed or "mashed up," often through Web-service

interfaces, much mixes music. True

the

way

DJ 30. A(n)________is group of people that have some kind of commercial relationship. An example would be the relationships between sellers and buyers. Business network

24. Disruptors are interactive technologies that introduce significant changes in business or government operations. False

25. A primary reason that Facebook expands is the network effect, which is the concept whereby more users mean more value. True

26. Online platforms and tools known as_______are a powerful democratization force because their network structure enables communication and collaboration on a massive scale. Social media

27. Companies that introduce significant change into their industries or business operations are referred to as_____ Disruptors

28. In 2003, a 3-dimensional virtual world called______was opened to the public. The world is entirely built and owned by its residents. Second Life

29. The social network named______is based on the Circle of Friends technique for networking individuals in virtual communities and demonstrates the small-world phenomenon. Friendster