Amul Product Launch Plan

Flaavyo Frozen Yoghurt

This year the B-plan challenge is all about a unique concept of preparing a LAUNCH PLAN for Amul s latest offering in the market Flaavyo-the frozen yoghurt . The contestants need to prepare a live launch plan for taking forward Amul s latest product in the market which will include all those strategies and marketing concepts which you have learnt till now , those which keep coming to your minds but you never got a chance to implement them. So here is the platform to align those with this opportunity of a live product being offered to you. Attached are the image and the brief about the product in a pdf file. The best ideas will be actually recognized and included by Amul in its launching strategy across India along with cash prizes to be won. First prize: Rs. 20,000 Second Prize: Rs. 15,000 Third Prize: Rs. 10,000

EVENT FORMAT
Udyog will have two rounds: Executive Summary (PPT Format) & Full Plan and Public Presentation. 1. 2. 3. 5 teams will be shortlisted from all the participating teams on the basis of the executive summary submitted by them. The executive summary questions are provided on the website. The shortlisted teams will have to present their full plan The final round will be a public presentation during UDAAN after which final winners shall be announced.

The participants are required to come up with a plan on either of these:

Stage I (The Prelims)

Participating teams of maximum three members each will submit the Executive summaries in PPT format (not more than 10 slides) of their business plans. The Executive summaries will be evaluated on the basis of concept, strategy of execution, market opportunity, organization structure and financials. 5 best teams will go to the stage II.

Round 1 submission:o o
Each team needs to submit a PPT of not more than 12 slides executive summary inclusive of all exhibits and appendices but exclusive of the cover page. The front slide should carry o Institute Name & address

o Team Name o Details of the team member (Name, Email IDs, Phone nos.) Entries should be mailed to udaan.irma@gmail.com with the document name and subject name as udyog_udaan _Team Name_College Name .

Stage II
o o o o o o
The final round will be on the campus. The shortlisted teams have to present their Business plans in front of a panel of judges. The panel would include faculties and entrepreneurs. The short listed teams would be informed by mail. Teams need to confirm their participation within a day of receipt of the mail, failing which the next best team would be invited. Shortlisted teams will be required to present their Business Plan at IRMA Each team will get 15 min. to present their solution to the panel followed by 5 min. Q&A session. Accommodation will be provided to the visiting teams for 25th & 26th (day) February 2012. The decision of the panel of judges regarding evaluation will be final and binding. Important Dates: Date 15th February 2012 17th February 2012 25th February 2012 Contact us: Akhileshwar Kumar - +91-7567448192 Day Wednesday Friday Saturdays Stage Submission of executive summary Declaration of Round 1 results Round 2 at IRMA

Your chance to be a social marketer!!!! It is said that A good design is all about making other designers feel like IDIOTS because that idea WASN T THEIRS So here comes an online print ad designing competition which calls for a social marketer in you to display all your skills in portraying a social issue (Theme mentioned in the rules link) through the medium of print ads and the one who could make feel other designers IDIOTS will be the design king .!!!

THEME
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Print-Ad conveying

Adoption of Child in a positive way

Teams shall consist of 3 participants only. Participants should be students of same college and must possess a valid college/official identity card. It is an online competition. The competition is a SINGLE ROUND competition. The participants are required to submit the print ad they make in a jpg/jpeg/png format. The soft copies are to be mailed at udaan.irma@gmail.com Send you entries as Sampreshan_Teamname_Institutename The decision of the judges shall be final and binding The posters made should be original and shouldn t be copied from any source The criteria by which the teams will be judged are:  Creativity  Clarity of Idea  Campaign Relevance  Effectiveness of the idea conveyed through poster

The participants need to adhere to the following deadlines:

Registration

WednesdayRegister your team of three members with a Deadline: 13th February, team name 2012 Submission of presentation explaining your marketing Deadline: 15th February campaign. 2012 Declaration of Result 25th February 2012

Round

For any queries contact:

Mehul Srivastava +91-9712004950 Email: udaan.irma@gmail.com

Asmanjas, as the name suggests, will leave your grey cells bewildered and wanting for more. A case study competition so invigorating, it will invite the best management brains from the country to solve a real world situation which has perplexed many a development firms in the past. Do you have it in you, to find a way out which many couldn t till date, literally!!! PRIZES WORTH RUPEES 40,000 TO BE WON !!!!!! So get yourself registered and get ready to solve the case

Rules and Guidelines:

o o o o
It is mandatory for all the teams to perform registration process on UDAAN website(www.udaan2012.in) The team size should be of maximum 2 people from the same institute. A participant cannot be a part of more than one team participating for the event. The solution should not exceed 1500 words inclusive of all exhibits and appendices.

The front page should carry only

Name of your Institute Team Name Details of the team members (Name, Email IDs, Phone Numbers)

y y y

Solution format:
Font Size 12, Font Type Times New Roman, 1.5 line spacing The file should be a Microsoft Word Document/PDF. The details of the participants SHOULD NOT appear anywhere else in the case solution.

y y y y o

Send your entries to "udaan.irma@gmail.com" with the asAsmanjas_InstituteName_Team Name and subject Asmanjas_InstituteName_Team Name.

document of mail

name as

The entries must reach us positively by Sunday, February 12th, 2012 23:59:59 hrs. Shortlisted candidates of Round I will be informed via e-mail.

Details of Round II will be discussed after the results of Round I.

The decision of the organizers of the contest and the panel of judges will be final and binding on all contestants.

Please write to us in case of any queries at "udaan.irma@gmail.com"

Event Organizers:
Amit Jawar : +91-9978795454 Amresh Mishra : +91-7567448224