the company

Patrick Whitney, Director of Institute of Design Illinois Institute of Technology

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R&D, design and a company wide the best mobile handset of 2005 from investment in product innovation have the mobile industry trade group, the transformed Samsung from a me-too GSM Association at the 3GSM show in producer of electronics and appliances Cannes in February. into the worlds most profitable The success of Samsung is technology company and one of the new exemplified by its mission statement, to hot brands. create superior products and services. Samsung Electronics has been a Samsungs vision is to become a leader tremendous success story since its of the digital convergence revolution. establishment in 1969. It Although it operates in now employs over some highly competitive Good design is 120,000 people in 48 markets, Samsung has countries. Parent been able to difcompanys sales in 2004 ferentiate its products the most came to over $55bn and by constant innovation its net income surpassed and an early realization important way to $10bn, a figure reached of the true scope of the by only nine other multidigital economy. differentiate nationals in 2004, most In consumer of whom are oil or electronics, a strong ourselves from banking companies. brand is key to success. By using design Named as the fastestour competitors innovation to create growing brand by products greatly desired Interbrand, Samsung Vice Chairman and CEO by consumers, and by Electronics was also researching how named the fastest Jong-Yong Yun consumers interact with growing brand in Best its mobile phones, Brands 2005, an annual computers and TVs, Samsung has award given by Serviceplan, SevenOne, been able to create a design edge and GfK market research, the German Brands develop its own identity and brand. Association (Markenverband) and the This obsession with looks has paid WirtschaftsWoche business magazine. off. Last year, Samsung won five As the most widely held of Industrial Design Excellence Awards, emerging market shares, Samsung more than any other company. At Electronics was rewarded with a market Germanys 2005 International Design capitalization in 2004 of $62 billion; by Forum, Samsung also received 12 that measure it is already worth far awards for cutting edge technology and more than its competitors such as Sony. products. With design now firmly embedded into According to Gartner, in the third its corporate DNA, Samsungs aim is to quarter of 2004, Samsung had 13.8% continue to challenge design limits and handset market share selling almost to provide consumers with leading 23 million phones worldwide, and its edge products, designed specifically for D500 handset recently won an award for their needs.

amsung is the poster child for using design to increase brand value and market share

102 inch Plasma TV

This PDP, at 102 inches, is the world's largest plasma TV. It can display 68.7 billion colors, delivering consumers the highest quality viewing experience.

Z500
The Z500 clamshell handset is the worlds smallest 3G mobile phone, with features such as video messaging together with an MP3 player, Bluetooth and a mega pixel/VGA camera.

930C Monitor
With the advanced color chip technology, this monitor enables those who have difficulty in distinguishing color to enjoy the same picture quality as other ordinary people.

best of the best

Q30
Q30 is the ultimate notebook for mobility. Its innovative design meets consumer demand for easyto-carry hardware. This computer weighs just 1.09kg and is 18 mm high. A perfect product for people on the go, the super-slim Q30 boasts a long usage time.

SyncMaster 750P
Prestigious & stylish 3hinge LCD monitor. This offers a fast response time of 8 milliseconds, vivid picture with MagicColor engine and richness of wide viewing angle.

LE46F5 LCD TV
46 inch LCD TV with sleek design and high picture quality thanks to its first revolutionary LED backlighting technology.

YH-J70 MP3 Player

YH-J70 has a color LCD panel that enables the user to enjoy multimedia files with high picture quality.

Samsung @
D500
The D500, a stylish blue-black mobile phone incorporates a 262,144 color TFT-LCD, 1.3 megapixel camera and 96MB internal memory. It has an MP3 player, 64 polyphonic ring tones and Bluetooth of the highest class and quality.
Samsung is unveiling over 30 new products at CeBIT These include the world's largest plasma display panel, a new 3G mobile phone with a 3 megapixel camera, five portable digital audio players and four home theater systems Samsung is the top sponsor to the World Cyber Game 2005 Euro Championship, held at CeBIT. In this years largest European cyber gaming tournament, it sees 300 gamers from 30 countries compete for 150,000 in prize value At CeBIT Samsung can be found in Hall 1, Booth 4e2 (Office Automation), Hall 21, Booth B44 (IT) and Hall 26, Booth D60 (Telecoms) For more information and a first look at the new products visit www.samsung.com/cebit