Project Feasibility Pottery Design

I
Preface
The Project Feasibility Study and Evaluation Course are talking about the way to
create the new project business that can use in the real world. In this project is studying the
feasibility of pottery business in the north of Thailand, which is include nine chapters there
are the introduction of business, nature of industry, marketing feasibility, the investment cost
of business, the operating cost, the administration cost, the financial feasibility, the risk management of business and the conclusion. This project encourages investors who interested to
get knowledge and information about pottery business before makes decision to investment,
including the way to manage pottery business, it effects for investors to get the benefit.
Moreover, we have present technical about strategy management to make up this project by
use varieties of pottery. We expect this project to be usefulness for investors and their can use
this project is the first choice of decision when investors want to invest in pottery business.
Group Members
Miss Nang May
Thu Aung
ID.5131205222
Miss Pornpavee
Worasubhakorn
ID.5231203091
Miss Rattanapon
Kongsong
ID.5231203102
Miss Warisara
Manosamoot
ID.5231203108
Mr. Wichakorn
Kunapoe
ID.5231203111
Miss Suparat
Thanathip
ID.5231203121
Miss Sawitra
Phonphairin
ID.5231203123
Miss Yiwei
Gao
ID.5231203186
II
Table of Content
Preface
I1
Table of Content
III
Executive Summary
VI
1
Chapter 1 Introduction
1.1. Background and Significance of the project
1.2. Project objective
1.3. Benefits of Project
1.4. Operating methods
3-4
1.5. Time frame of study
Chapter 2 Industry Profile
2.1. Nature of industry
7-8
2.2. Situation industry
9-10
2.3. Product and Service
10-12
2.4. Vision
12
2.5. Mission
12
2.6. Strategy
12
2.6.1. Corporate Level
12
2.6.2. Business Level
13
2.6.3. Functional Level
14-15
16
Chapter 3 Market Feasibility Study
17
3.1. Market Analysis

3.1.1. General Environment Analysis
17-20
3.1.2. Competition Analysis (3C Analysis)
21-29
29
3.2. STP Analysis

3.2.1. Market Segmentation
29
3.2.2. Target Market
29
3.2.3. Positioning Analysis
30
31
3.3. Marketing Mix Strategy

3.3.1. Product Strategy
31-32
3.3.2. Price Strategy
32-33
3.3.3. Place Strategy
33
III
3.3.4. Promotion Strategy
33-34
3.4. Sales Forecast
34-45
3.5. Marketing Expense
46-49
50
3.6. Conclusion
51
Chapter 4 Investment Cost

4.1. Location
52-57
4.2. Pre-Operating Cost
58-80
4.3. Investment Cost
81-84
4.4. Depreciation
85-94
95
4.5. Conclusion
96
Chapter 5 Production and Operation Cost

5.1. Product Characteristics
97-108
5.2. Service Process
109
5.3. Logistic Management
110
5.4. Packaging
111-118
5.5. Raw Materials Cost
119-123
5.6. Direct Labor
123-129
5.7. Manufacturing Overhead
130-133
5.8. Operating Cost
134-137
138
5.9. Conclusion
Chapter 6 Administration Cost
139
6.1. The Organization Chart
140
6.2. Administration Expense
141
6.2.1. The Employee Salary
141-147
148
6.2.2. Rental Fee

6.2.3. The Cost of Facility
148-151
152
6.2.4. Training & Development of Employee

6.2.5. Total Administration Cost
153-155
156
6.3 Conclusion
157
Chapter 7 Financial Analysis

7.1. Income statement
158-162
7.2. Statement of Cash flow
163-166
7.3. Balance sheet
167-171
IV
172
7.4. Conclusion
173
Chapter 8 Risk Management
174
8.1. External Risk

8.1.1. Competitor Risk
174
8.1.2. Customer Demand Risk
175
8.1.3. Political Risk
175
8.1.4. Economic Risk
176
8.1.5. Social Risk
176-177
8.1.6. Technology Risk
177
8.1.7. Environment Risk
178
178
8.2 Internal risk

8.2.1. Human resources risk
178-179
8.2.2. Marketing risk
179
8.2.3. Information risk
180
8.2.4. Operation risk
180
8.2.5. Risk of cost
180-181
8.2.6. Fire Risk
181
8.2.7. Punctuality Risk
181
8.2.8. Budget risk
181
8.2.9. Financial risk
182-242
8.3 Conclusion
243
Chapter 9 Summary
244
Summary of project feasibility study
245-251
References
Appendix
Executive Summary
Nowadays, pottery industry is the popular business in Thailand and other countries
(The Thai ceramic society). For Thailand, almost the factories are located in the northern.
Because the value of pottery production is more than 300 million Baht per year, so the number of pottery business increase all the time. Pottery Design focuses on serving commercial
premium products to consumer and staying on professionalism. We will follow the vision
through serving differentiate products with superior quality. Consumer can perceive the value
from those products. We concern in Growth strategy which is suitable for newly company as
Pottery Design. We serve modern style with natural resources which are safety to the health
of consumer. We target the consumer by tourists who are Thai and foreigner in Chiang Rai
and hotels& spas in Chiang Mai. From this issue, the number of tourist increases to 11.96%
from 2.98% in year 2010-2011. This causes the increasing of hotels& spa and the demand for
their decorative items will increase. Therefore, we have an opportunity to get more sales. We
also serve the premium service to consumers which may exceed their expectations. Although
consumers have to pay for our pottery in expensive, they can perceive value from product by
quality and its price. We place the products in our store at Mae-jan district, Chiang Rai where
is located with premium clay and the consumers can follow the products through companys
website and the campaign of company at central plaza Chiang Rai on January and July of
each year. In term of financial analysis, Pottery Design has to provide the information of financial statement analysis for the investor to make decision. We prepare financial analysis for
evaluating formulating plans and policies for the future. Therefore, we always need to evaluate our performance and effectiveness to realize the company's goal in the past for investor
to know us. We are a newly company which is well in financial term. Therefore, we are a
consistent to make profit and can deal with any financial risk that will occur with the company. In conclusion, pottery design as a newly company in pottery industry. We have competitive advantages that superior from others. In addition, we plan to expand our products to the
new market in other countries especially ASEAN countries because of encouragement in
government policy. This figures that we can increase total sale when getting more markets.
VI
Chapter 1
Introduction
1.1 Background and significance of the project

Popular Handmade Design Pottery is very popular in Thailand. The pottery shows
art and beautiful design to decorative. Pottery includes both decorative and home ware such
as bowl, vases, dishes, and lamps. All of pottery was made by professional potter. Pottery is
part of a larger product group called ceramics that encompasses bricks, cement, sewer pipes,
and other industrial products. Four steps are needed to make a pottery product: preparing the
clay mixture, shaping the clay, decorating and glazing the item, and firing (baking). The firing temperature gives pottery its finished appearance and its strength.
Nowadays, not only hotel like to use pottery to decorate but also home and spa. Each
piece of our pottery has been carefully crafted to sure you the maximum enjoyment. Each is
unique in it and may vary in color and size from others of its type. Pottery goes through more
than 15 painstaking steps to produce the finished design. Pieces are fired to 2380F.
We have own shop in Chiang Rai and also serve our products to hotels and spas in
Chiang Mai. Each hotel and spas decorate by pottery such vases, lamps. According to the
trend of people which are able to buy the products for using in their places (house and business), we want to serve the things that we expect to them as a new alternative. Also we are
confident in our design and quality of the products; therefore we want the consumers to
perceive those products that we have. In addition, pottery will lead our company to success in
doing business because we design product which are different from competitors.
1.2 Project objective

1. To summary of the feasibility of pottery business
2. To study the situation of pottery business
3. To analyze market in the business and financial risk feasibility
4. To study pottery makers and clay industry workers of Chiang Rai
5. To study locate and identify the place from operating potteries.
6. Establish an ongoing support structure for the operating potteries
1.3 Benefits of project

1. To learn about the situation of pottery business
2. To learn about the market and financial risk in project feasibility
3. To learn about the technical and management process in pottery business
4. To know pottery makers and clay industry workers of Chiang Rai
5. To know academic study the clay industry
6. To know the feasibility of pottery business in Chiang Rai
1.4 Operating methods
To study management in pottery business as follows:
Background of pottery
Define our product and service
Support vision and mission statement of pottery
Explain its benefits and strengths of the company
Describe in detail the information generated from our programs and how it affects our
operation.
Determine whether our product will be produced in-house or if it will be outsourced.

Then describe how our product will be packaged, the shipping fees and procedures,
and channels of distribution. Also include the turnaround time of our product from order to delivery.
To study competition analysis and marketing feasibility as follows:
Any unique selling features and how the product or service compares to the competition
Analysis facilities about describing our location include the amount of square footage,
our reason for choosing a particular location. Whether our have ample parking.
General internal and external environment

To study the technical process in pottery business as follows:
List our principal and alternate suppliers and their location, types of goods supplied
and how materials are ordered.
Discuss quality control procedures and all equipment or machinery used and how it
will be maintained.
Explain the type of computer system and software programs used to collect and
process data about our product. Also include how our system is tested and maintained.
Operations and management analysis.

To study the financial feasibility of pottery business as follows:
Include ideas for product service expansion or enhancement. Discuss additional

equipment, staffing and resources needed to accommodate the changes and how our
anticipate improvements to affect our overall profits
Our operating plan can also include product charts, Floor plans and a capital equipment list. Product charts break down the features, benefits, pricing, promotion and
distribution of our product or service as compared to our top competitors. This information helps potential investors evaluate the strengths and weaknesses of our product
or service.
Floor plans display the work and storage space used by employees, and the capital
equipment list indexes our fixed assets: machinery, furniture, computers and other
equipment used in the production of our product or service. This list becomes very
important if looking to secure financing. It lets bankers know that our have the resources to get the job done.
Investment and Operation cost of pottery business
To study and analysis risk of pottery business in Chiang Rai
To Summary the feasibility of pottery business in Chiang Rai
1.5 Time frame of study
Operations Methods
November
December
January
February
week
week
week
week
2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
To study the general of pottery business in

Chiang Rai
To study management in pottery business
To study competition analysis and marketing

feasibility
To study the technical process in pottery
business
To study the financial feasibility of pottery
business
To study and analysis risk of pottery business
in Chiang Rai
To summary the feasibility of pottery business in Chiang Rai
Chapter 2
Industry Profile
2.1 Nature of Industry

In the past the pottery was looked its oldest and look like ancient. The earliest evidence of pottery that has been found was made in the Middle East during the Neolithic Revolution, about 10,000 years ago, when humans started learning to domesticate plants and animals. However, our knowledge of the past is not complete. For example, scientists discovered
a 25,000 year-old fired figurine of a woman made of clay and bone ash, called "Venus," at
Dolni Vestonice in the Czech Republic. 1 The next major innovation, the pottery wheel,
emerged around 3000 B.C. in Mesopotamia. While no one knows who invented the pottery
wheel or if it was developed over time, it allowed potters to make perfectly round pottery for
the first time. The ancient Greeks made incredible pottery during the 6th and 5th centuries
B.C. We can enjoy examples of the early black and the later, more realistic red vases decorated with mythological themes in museums today. By the 6th century B.C., the potters, and
sometimes the painters, signed their pieces. 2 From the history the pottery that oldest of the
world was found at China according to the news China gave the world porcelain. And now it
appears that the country also gave us our first pottery. A team of Israeli, Chinese, and American scholars says it has found ceramic remains in a cave in China's Hunan province that are
from 15,400 to 18,300 years old. That's at least 1000 years earlier than other pottery fragments from the same region, which were previously thought to be the oldest in the world. 3
Figure2.1: oldest pottery of the world
Figure2.2: Nowadays
Piecing pottery's past. A vessel similar to this one, now in Hunan Provincial Museum, may be
the oldest pottery yet found. Credit: Hunan Provincial Museum, * 2006 4
Nowadays, the pottery industry is the popular business. Almost the factories located
in north of Thailand. Lampang province has lots of pottery and ceramics factories. There are
250 companies and 100 of Small and Medium Enterprises (SMEs). The value of production is
more than 300 million baht per year. The pottery business must careful in design. The prod1
http://www.life123.com/hobbies/antiques-collectibles/pottery/history-of-pottery.shtml
http://www.historyworld.net/wrldhis/PlainTextHistories.asp?historyid=ab98
3
http://news.bbc.co.uk/2/hi/science/nature/8077168.stm
4
http://news.sciencemag.org/sciencenow/2009/06/02-01.html
2
ucts should have different design to satisfy need of customers. The company has dedicated to
the improvement of quality product and services prompt delivery and continuous development. However the important things of pottery business are the experience, creation in design
and high-skill of each potter. The pottery business is happened to serve the customers who
like to decorate the home. But, nowadays the pottery business can serve the other target
group such as hotel, spa, and Thai massage business. These groups are the important customers of our business because these groups use the pottery products to decorate their place in
much style for beautiful and interested places. Our factory and the head office located in Mae
Jan, Chaing Rai province. Because of in that places has the primary material and other important resources, its easy to find in the area. Pottery Design Company provides the pottery
in the different styles from our competitor. Our company concern about the high quality of
product, prices is customer can own and the different design. And our company is also producing pottery following the satisfied design of each customer. The Doy Din Dang pottery is
the prime direct competitor of our business. The owner name is Aj. Somluck Pantiboon. He
graduated from Rajamangala University of Technology Lanna Chiangmai. He spends time to
study 4 and half years. He is a famous potter and get many reward for example he get the
third at The 19th Fletcher Challenge award Exhibition, Auckland, New Zealand. 5 And the first
indirect competitor, this is the ceramic company in Lampang province. Pottery Design Company uses the color in each product from nature. It did not affected to the health when the
customer touch and bear to the sunlight if the use to decorate in the garden. Moreover, the
Pottery Design Company provides the service to our customers. Such as we have free interior
designer go to visit hotel or area that customer want to use our product. The interior designer
will plan and set the model that the pottery to suit with customers style or styles in those
areas. There are the things that our company different from competitor. We have the individual shop and office to contact for production. The customers can come to see and choose the
product by themselves in our shop.
http://www.tourismchiangrai.com/cr/49Artists_Lanna/Somluck.html
2.2. Situation of Industry
Figure2.3:The graph of export and import of ceramic product
The statistics in the graph show that the pottery and the ceramic is the popular in
Thailand and other country. The Pottery Design Company uses this statistic because the pottery was classified in the group of ceramic. In December 1st 12th, 2010 the Lampang province has the Ceramic fair 23rd, from this festival the ceramic can get the sale is 15million baht
but they has goal just only 10 million baht. 7 Pottery is the art products that use a lot of
process for production. All most step to produce the pottery by hand and from the professional potter. Chiang Rai is the good location to do this business because the raw material to produce is easy to find ,this province have company that do the pottery and this company not do
the marketing, target market and design the pottery follow the customer satisfied. This company do the pottery in art design because the owner of this company is artist, he do the product depend on feeling and art motion ,he did not care the need of customer or he sell his
product to customer is really like in his performance. And our company have a lot of indirect
competitor is the product that produce from ceramic. It is cheaper than pottery. That all our
company mentioned before is identified the way to our company will successfully. Our company has the high quality product, use the natural raw material, exotic and have feature that
difference from the other. Our potteries have two product lines. First the products decorate
such as vases, lamps and spa set. Second the product about home ware for example dishes,
bowls, spoons and teapot. Nowadays the pottery is popular to decorate the home, hotel and
spa. Our company makes the marketing strategy to fight with the competitor. Our company
has the representatives go to see the real area and present the product to customer. In addition
our company has a catalog to show many style of product. Our product not only to decorate
but also it is present, gift in importance day or any celebration. And the company has own
6
7
http://www.thaiceramicsociety.or.th/statistic.php
http://www.krobkruakao.com/
shop and factory to produce the pottery. In each pottery were design by good artist, good designer, made by professional potter and controller in each process. Moreover our company
has the professional architecture to choose position to put the pottery and decorate for the
rooms of hotel, spa and house both inside and outside. From the characteristic of our pottery
is the main thing can attract the general people who have power to purchase that like to collect the performance of art and purchases the pottery for decorate their home.
2.3 Product and Service

2.3.1 Product
We divide pottery into 2 types; the first is home ware products such as table ware,
tea/coffee set, bath and spa, and lamp. The second is decorative pieces such as gift item and
decorative item.
Home ware
Plate
Bowl
Spoon and Fork
10
Cup
Teapot
Decorative
Vase
Lamp
Spa set
11
2.3.2 Service
- Guarantee product in which transport products on time when we have contract with
customers and guarantee design of order that maybe demaged within 7 days
- We have decorator to design products to serve demand of consumer.
2.4 Vision
Our vision is a leading manufacturer and distributor of pottery with a focus on
commercial premium of products, and professionalism.
Offer quality products for customer
Satisfy distributors needs by offering professional product
Trust, empower, and reward our staff to make them accountable
Contribute to the society
2.5 Mission
Our company commits to develop and manufacture pottery with raw materials of superior quality to ensure the very best and most effective product, and also we will become the
leading production of the best pottery products in Chiang Rai.
To inspire moments of optimism by artistic.
To get high profit when produce more products and the cost will be lower.
To create value and make a difference.
2.6 Strategy
2.6.1 Corporate Level
Pottery Design is built as a new business in a field of handicraft. According to we are newly in the pottery market, we concern in Growth Strategy which is necessary for business that
is developing itself to become a known company. This strategy will forward force the growth
to company. We control the processes of operating and then serve to the consumers. This is
known as vertical integration. We serve our products directly to consumers by do not need to
do with intermediate. From this way, we use forward integration for developing our business.
The purposes of using growth strategy are increasing the number of sales and market share.
Moreover, we want to minimize the cost per unit of the products and want to be survived in a
case of having many competitors in the market. We think that growth strategy will lead our
business to gain higher gross margin at the end of working period.
12
2.6.2 Business Strategy

Creating differentiation is an aim of Pottery Design to serve our products to consumers. We
believe that when we are different from competitors, consumer will accept our product in
their mind and have strong loyalty .We differentiate from many competitors as follow:
Style
We have own style of products which are every pieces of products have to be modern.
Moreover, there are many patterns and colors for consumer to choose in their own preference. Our style is a one choice for people who love to get the things that are different
and exotic from others.
Quality
Natural resources such as clay, ashes, etc. are acceptable in our process to produce the
products. We concern in the security of using products as when consumer has a meal, the
chemicals equipment such as plate, spoon or cup have to disappear of combination of its
residue as danger into food or water.
Packaging
We provide the protected box for breaking of product when consumer purchases any
kind of products that we have. Also we have a special box for consumer who purchases
our product as a gift for their special one in a special occasion.
Service
We have decorators for design the product that consumer want such as the hotel want
us to design their decorative instruments to be suitable with their hotel, we can do for
them. In other hand, the consumers who only purchase our product for using in their own
are welcomed to design the product for them too. Our employees are trained in a field of
service, thus they will be polite and kind to consumers. We also prepare a companys
track to transfer the products to the place of consumer i.e. hotel and spa.
Price
Although we price the product at high price, consumer will absolutely perceive the
value of product. They will not disappoint in the products when purchasing.
Place
We place the store and factory close to the street. It is an easy way to find our store.
Method
We use traditional method (make by hand) to establish each price of product. Thus,
the pattern or shape of pottery will be different from others.
13
2.6.3 Functional Strategy

Marketing strategy
Product
To serve the right feature of products to the right consumers
Concentration in quality of process to make the product
To create the logo of company for consumer to remember us
Differentiation style of products from competitors
There are many products to choose for consumer in many product lines
Price
We price of our products by skimming pricing. Due to we produce by

unique style of product, our product will be interested in the market. Also we want the
consumer perceive the quality of the product through the price. Therefore, the consumers
will absolutely purchase our products at any given price.
Place
We serve the product that we produce directly to consumer. We dont have agent for
selling our products. Preparing enough inventories to serve consumer at the right time.
There is front store of the company in Chiang Rai and to trade via companys website.
We also sell products to Hotels and spas where are in Chiang Mai.
Promotion
Public Relation of the products by creation show in department store in Chiang Rai.
Advertising the company website on social network such as trading website, facebook, twitter etc.
Providing companys billboards along the streets in Chiang Rai.
Providing the special campaign for special events such as Ceramic Expo etc.
Financial strategy
Developing the structure of ratio for convenient of doing business in short and long
term investment
To analysis the structure of investment and doing business due to growth strategy
To plan the management of taxation that will related to the method of business
To manage the system of acquire capital for convenient in operating business
To plan the expenditure of investment and controls cash flows of money
14
Human resource management
Divide the responsibilities of employees into each zone of job (put the right man to
the right job) for increasing the quality of appraisal performance
Training is provided to employees to let them do the same standard
To provide the good quality of equipments and be enough quantity for usage
To prepare the appropriate and secure place for employees to do their works
15
Chapter 3
Marketing Feasibility
Study
16
3.1 Marketing Analysis

3.1.1 General Environment Analysis
Political analysis
Nowadays political situation of Thailand is still normal. We have election on 3 July
2011. Its leader Yingluck Shinawatra became the prime minister of Thailand. Thailand is
now faced with fast-changing economic and social conditions, ideas and frameworks about
administration of state affairs cannot remain unchanged. It has some political problem that
affects from previous situation such as red shirt, yellow shirt, unrest in southern Thailand and
civil war. The political is not affecting the tourism industry, according to the statistic from
department of tourism. The number of tourist is increasing upward to 11.96 percent from
2.98 percent in year 2010 to year 2011. 8 The tourists come to travel in Thailand because the
political is stronger than last year. From this situation, our business will get the gain. The
number of tourists will be affects directly to the pottery business because our target is the
tourists and tourism business such as hotel, resort, spa and the restaurant in Chaing Mai province. The demand of pottery will increase. However, the pottery company can sell the pottery
to customers who want the pottery t to decorate the home. The entrepreneur of pottery product can get more revenue. Then, the pottery company should careful in each step when run
the business. Our company will focus on the quality of production and also focus on the marketing part. We will produce product to match with the need of customers and to keep the
customers satisfaction of product.
Figure: 3.1 the amount and the rate change of a tourist year 2005-2011
Information from Department of Tourism

http://123.242.133.66/tourism/th/home/download_list.php?gid=4
17
Economic analysis
In the third quarter of year 2011, Thai economy grew by 3.1 percent. However, the
severe flood disaster striking Thailand since the end of the third quarter through the fourth
quarter has affected production in many sectors, especially those in industrial estates resided
in Ayutthaya and Pathumthani province, which are the main production base and suppliers of
raw material and parts for automobile, electronics, textile, shoes, food and beverages, and
rubber and plastic products. Thus, the flooding in these two provinces has interrupted the
supply chain of major industries in other provinces and in other countries. Moreover, the effect of the disaster has spread to tourism sector as many countries have issued travel warning
against entering Thailand. As a result, an expected inbound tourist is reduced to 18.8 million
persons, from the previous forecast of 19.5 million persons. NESDB adjusts the previous
2011 GDP forecasts of 3.5 - 4.0 percent, announced on August 22, 2011, to 1.5 percent, with
9
inflation rate of 3.8 percent. The movement of these economic in Thailand has affect in
many businesses that located in flooded area. There factory was flooded. The machines system was destroyed and cannot find the raw material to support the production process. However, our business is not affected by the economic crisis with other businesses. We sell product to tourism industries in north of Thailand. The production of our company can run
smoothly. The raw material can find in local area. So, the pottery business will grow up in the
market.
Figure: 3.2 Thai economies in Q3/2011
Information from Office of the National Economic and Social Development Board Information (NESDB)
http://www.nesdb.go.th/Default.aspx?tabid=433
18
Social analysis
Thai society is the individualism society. In the part Thai people live in the big family
include with grandfather, grandmother, father, mother and the children. But In present people
will build the new house that separate from the old family. The government would like to
support the new family. The Cabinet on May 3, 2011, approved a mortgage incentive plan for
first-time homebuyers as proposed by the Ministry of Finance. In this plan, homebuyers can
apply for loans to purchase or build homes. Borrowers will be exempted from interest in the
first two years on mortgages for up to 30 years. Property eligible for the plan will be residential units costing up to THB3 million. According to KResearch the new mortgage incentive
will quicken buying decisions on new homes, we have raised our projection on housing loans
for 2011 to THB2,025,350-2,042,715 million, rising nicely at 8.0-9.0 percent, though still
lower than the 9.8 percent growth achieved in 2010 over 2009.
10
From this situation, it has
the good effect from our business. The number of new homebuyer increasing, the demand of
pottery to decorate the home will be increase also. It is not only new buyer housing of Thailand but the people that have the house and love to decorate their home, restaurant and hotel.
So, the pottery business can make the good profit in Thai social.
Figure: 3.3 Demand type of new housing year 2003-2011
10
Information from KResearch, K-Econ Analysis

http://www.kasikornresearch.com/
19
Technology analysis
The advancement of technology nowadays has changed the way of people communicating one to another. As the business years ago, the company may only rely on the phone
line and mails to keep in contact with others, but now they can make it easier and efficiently
by using those mobile phones and text messaging features for communications. They can
now sending and receiving information to others at anytime and anywhere they want
(http://www.ictbestpractices.net). Technology is the important things of production process.
It can help company to reduce the cost and can make the profit. The pottery business would
high technology to improve the product.
Technology equipments that we using in Pottery design business include telephone, it
can easy and faster to communication between our companies with our consumers. In addition, the internet is the great technology that can help people contact in easy way. Our company also use internet to contact with other. We can find the information about our supplier,
wholesaler and competitor. Our customer can order on the website. We have the Facebook
page to build to closer relationship with our consumers. Its very convenient and so fast. It
means that save time for customer. We use truck and container to send our product to the customer to protect our product and to make sure we can send to them on time. Our customer
can also order through the phone. They just look at in the catalogue and they can order it. It
makes them to save time and money. They dont need to come along to our factory and
check. Therefore, to make customer satisfy, we absolutely focus on high technology in our
business.
Internet
Telephone
Facebook fan page
Figure: 3.4 Technology Equipment
20
3.1.2. Competitor Analysis (3 C Analysis)

Direct Competitor analysis
1) Doy Din Dang Pottery
49 Moo 6, Tambon Nanglae, Amphoe Mueang, Chiang Rai 57100
Figure 3.5 Doy Din Dang Pottery
Located in the verdant hills 12 km north of Chiang Rai, Doy Din Dang Pottery is surrounded
by a tranquil landscape which provides both the inspiration and the natural materials for the
work. The wares reflect both the simple and complex beauty found in nature. Since the establishment of the studio in 1991, Doy Din Dang has been producing original pieces that are
both functional and decorative and adapt themselves to a contemporary lifestyle. The weakness of Doy Din Dang is about difficulty to find their store. 11
Figure 3.5.1 Home ware
11
Figure 3.5.2 Decorative
http://www.dddpottery.com/
21
2) Wieng Kalong Pottery

639 Moo 1, Mae Chedi, Wiang Pa Pao, Chiang Rai 57260, Thailand
Figure 3.6 Wieng kalong Pottery

Both Thai and foreign people accept the product of Wieng Kalong
Pottery in which they have specific style of pattern. There are good
qualities of soil provided around their area. This means that they
have enough resource for their usage. Almost of consumer buy
product as a gift. Mainly they concern in original pattern of design.
Although they have special design, people can use in diary life such
as plates, bowls. Jars and cups. Wieng kalong Pottery is located in
Wieng Pa Pao, Chiang Rai, thus it is far from the center of Chiang
Rai around 2 hour. 12
12
http://www.wiang-kalong.com/
22
3) Baan Celadon Ltd.

7 Moo 3 San Klang, Sankamphaeng, Chiang Mai 50130
Figure 3.7 Baan Celadon Ltd.

Celadon is a kind of handmade by a traditional process. It is a man-made and doing as a natural beautiful products.]As celadon is a man-made product which depends upon the skills and
experience of craftsmen, it is valuable. Because of its attractiveness and solidity, celadon is
used both for home decoration and everyday use. Celadon dinner set is extremely appreciated
not only for its beauty, but also for the health safety. No chemical is used for the production.
They provide table ware, dinner set, coffee mug, celadon vase, celadon classical vase, candle
stick, ashtray, gift item, celadon Lanna Thai, showcase and so on. They mainly provide their
product to Chiang Mai local people. 13
4) Banpatan Terra cotta pottery
175 Moo 4 San Phak Wan, Hang-Dong district , Chiang Mai 50230
Figure 3.8 Banpatan Terra cotta pottery
13
http://www.baanceladon.com/
23
Terra Cotta makes the products which show the traditional northern art. All goods are
hand-made for molding pottery. They have typical style of animals, dolls, vase, etc.
which focus on decoration in the garden or in the house. All products relate to the authentic shape and indicate the Thai Traditional Lanna Style. In addition, they also receive orders of any kinds of products in line with terra-cotta. 14
Indirect Competitors analysis

S.C. Ceramic store
At Baan Pang Ka, Amphoe Jaehom, Lampang province.
The S.C. Ceramic store has many products line, design and product line to serve the
customer. The product that same the pottery or can substitute in some product of pottery but they made from ceramic example vases, dishes and the thing that decorative
home. The price is cheaper than the pottery including with the weight of product. This
company is very famous in local area, other province and export to other countries. 15
Analyze & Summary the competitor.

Name of competitor
1. Doy Din Dang
Detail Competitor
- The positioning of product is expensive
and middle modern. The pottery from Doy
Din Dang are from the professional potter
(Aj.Somluck) he is the famous potter and
people well-know because beginning the
business in 19 years ago. The design of
14
15
http://www.banpatan.com/eng/index.htm
http://siamc34.tripod.com/
24
product has the own feature. He uses the

natural raw-material to produce the product.
2. Wieng Kalong Pottery
-From the positioning the potter of Wieng

Kalong is luxury and more expansive. The
pottery from Wieng Kalong was accepted
by the foreign and Thai people that use the
high quality soil. All most product can use
in daily life such as dishes, bowls, spoons,
forks and etc.
3. Baan Celadon Ltd.,
-The pottery style from Baan Celadon is

very luxury and expensive because the own
technique to produce all of the pottery in
green color. No competitor can imitates or
can copy the product from this factory. But
nowadays the special technique it affect to
sale of factory because the competitor have
more choice to offer the customers. They
offer the product that the competitor cannot
imitate and use only green color in the
every product. Celadon is a kind of handmade by a traditional process.
4. Banpatan Terra Kotta Pottery
-The position of this factory the product not

expensive and durable. The customer can
own it. The product is suitable to decorate
general place such as restaurant. They offer
the product show the traditional northern art
and Lanna styles. The receive order was
designed by customers.
25
5. S.C. ceramic store
-It is the indirect competitor. They offer the

product from ceramic and some product can
substitute the pottery and cheaper. They can
produce a lot of quantities and not spend
long time to produce.
Customer Analysis
Pottery Design Company divides the customer into 2 groups. First group is the consumers who are local consumer and tourist (Thai& foreigner) who have own style, having
high power to purchase, high status and love to decorative their place in modern style(70%).
Second; consumer who buy pottery to use in their business as hotel and Spa (30%). Our
Company will serve the products to customers satisfied.
30%
Tourist
70%
Hotel & spa
Figure 3.9 Target market

From the statistic of tourism and tourist came to travel at Chiang Rai in year 2007 have the
Thai people 1,135,659 persons and foreigner 300,776 persons per year, it show that product
can sale in whole year and especially the high season. In addition, some customers are from
the owner of business in Hotel and spa in Chiang Mai because of from the statistic show that
in Chiang Mai has the hotel approximately 170-200 hotels and spas. In 70% of hotel and spa
was decorated by the pottery. They put it in the room, show in the front, counter including the
garden.
26
Competitive Analysis
Ceramic industry is an important industry for Thailand economy. Local people can
get the job from this way. This is the source that supports Thailand economy16. In 2010, selling pottery and its production tend to a little increase due to recovering of economy within
country. In addition, it is the period of stronger in budget policy of Thai government. Budget
policy tends to more practical. The economic flow within country is more increasing and let
people have higher power to purchase product that they want. From this way, there are many
pottery companies build up themselves because of stronger policy of government and demand
of consumer. Almost of them are located in northern of Thailand especially in Lampang
where is abundantly in good quality of clay, rock and material 17.
Market share
We want to get market share at 18% of ceramic industry in Thailand that evaluate by
popularity of consumer according to a length of time of companys establishment. According
to Lampang, where is the popular area that produces ceramic because of more quality resources. Moreover, the policy of government is stronger, this increases ceramic industry
within Lampang due to they already have abundantly clay which is good quality, so that
Lampang is the famous and well known in ceramic market. Also Lampang began to produce
ceramic long time ago; this is a good point that makes people know ceramic Lampang by
evolution of its time. Almost Lampang people do ceramic as their business. This means ceramic in Lampang have a high chance to get more market share in ceramic industry within
Thailand. For our company, we just start doing business in this field, so we cannot count as
popularity same as Lampang. We may be counted in the one of others part from market share
that mention about 30% but we plan to achieve the goal at 18% from 30%. Because we have
own style which is modern, consumer can perceive value from unique style of us. Also we
concentrate in good quality of raw material in production. We plan to develop our strategies
to be better all the time because we hope that consumers will accept new company as Pottery
Design into their mind and stand in loyalty.
16
17
http://www.tisccm.moc.go.th
http://tisc.feu.ac.th/content.aspx?file_upload_id=2053&page_num=1
27
Figure of market share in Ceramic industry within Thailand
Others
30%
Celadon
18%
Lampang
Ceramic
28%
Ban Chiang
24%
Figure 3.10 Market share

Lampang Ceramic 28%
There are increasing ceramic business in Lampang all the time.
At the present, there are 249 ceramic companies that register as formally in Lampang. 18 This
is the opportunity for getting more consumers who interest in ceramic around Lampang. This
is the land of ceramic. Also the price is not high, all level of people can buy ceramic from this
place. 19
Ban Chiang 24%
Ban Chiang is the famous ceramic which the pattern is the oldest in the
world. Their features are hard to copy by others because they have unique Thai pattern. It is
20
located at Udonthani province . Consumer both Thai and foreigner who love in Thai style
will choose Ban Chiang as their first choice.
Celadon 18%
located in Chiang Mai with many shards and styles (dark gray, honey
yellow, green, oliven green, blue- green and brown). They have unique production and excusive resources. Its production looks strong and beautiful and brings the owner good luck and
success. 21 They provide decorative items and table ware. The weak point is they cannot produce more potteries at each time because they use manmade system. 22 This cannot response
demand of consumer in case they want large amount of product at that time.
18
http://ceramiccenter.dip.go.th/LinkClick.aspx?fileticket=ibiEXdbbpP8%3D&tabid=36
http://ceramiclampangonline.blogspot.com/
20
http://www.roigoo.com/board/index.php?topic=10207.0
21
http://www.baanceladon.com/production_of_celadon.html
22
http://www.tisccm.moc.go.th/tisc/report/gb_upload/show_upload.aspx?out_type=205001
19
28
Others 30% there are newly and existed companies that may not be enough famous and
just started doing business. Pottery Design is the one of them that focuses on 18% of market.
We will develop our strategies to response demand of consumers, we will stand on modern
style which consumers can perceive value from the product quality. We will be going forward to consumers mind. We hope that in the future, consumer will be better knows Pottery
Design as well known company.
3.2 STP Analysis

3.2.1 Market Segmentation
There are many newly hotels and spas grow up in Chiang Mai every year. 23 Each hotel has its own style some of them are luxury and another are Butik hotel. From this way, an
owner, designer and decorator want to find new items for using and decoration in their starting business. This is possible for us to response their want. Consumer who has more income
can be easy to buy our products because we produce differentiate products so, the price quite
high. Also Chiang Rai is the place where many Thai and foreign tourists come to visit all the
year because there are many attractive places to travel. When they go back in their place, they
want to buy something from Chiang Rai as a gift, usage, decoration or buying for accumulation. They may be the person who have own style and love to buy items which are different
style from other people. They can pay their money for products that are unique style at any
price even very high price.
3.2.2 Target Analysis
Pottery Design Company provides 2 target groups. First, newly hotel and spa in
Chiang Mai where chooses pottery as their home ware and decorative items. Second, we sell
our products to the tourists (Thai& foreigner) who come to visit Chiang Rai. They have own
style, having high power to purchase and love to decorate their place by unique item. Modern
style is the one thing that they prefer to purchase our products. They perceive the value of
product through the price which is high. Consumers who are these characters may be a decorator, architect, artist, designer or collector.
23
http://www.cmcity.go.th/aboutus/economic.php
29
3.2.3 Position Analysis
The position of Pottery Design is to create image of modern products which can entry the
mind of our targets that are tourist in Chiang Rai (Thai and foreigner) and hotels &spas in
Chiang Mai. They can perceive the modern style of pottery by price that is high. We have
own style that is different from competitors. This means our company is recognized by consumer and they can remember us. When consumer buys pottery from us, they will hold a specific style pottery that anyone hard to hold. We use raw material from nature as color on pottery which is not dangerous to people and this looks more modern. This can attract the customers and also we have a packing that make pottery get more modern and more value. Finally we may receive the opportunity of getting more consumers by using word of mouth from
our consumers.
30
3.3 Marketing Mix Strategy
Marketing Mix
Product
Price
Place
Promotion
3.3.1 Product strategy

Quality
According to the customer requirement, we focus more about the quality of product
that durable and guarantee product depended on type of product and condition if the product
has damaged, Pottery design will serve the guarantee to that product, and consumer can order
product in special design. The products of Pottery Design divide by 2 types which are decorative product and home ware product.
Branding
For branding of our products, branding represents the strength of products that we
show in the modern designed. It can be created the answer instead of asking about the product from consumers. They can investigate the basic mission, vision, values, strategic intent,
core competencies and culture of company. Then the trick is to build relevant differentiation
into the brand based on the target markets needs and the brands unique strengths. In this
way, our branding is shown as the product of Pottery Design.
31
Style
We design products which are unique and different from others. Consumers can purchase special product with special design from us. They can purchase from front store of our
company. Our products are the product that high differentiation and less available in the market. They can perceive high value from our products.
Service
For transportation, we deliver products to consumer by companys truck. Consumer
can wait for product within 30 days from the day that order products in case ordering of hotels and spas. We emphasize on delivery on time because this show the responsibility and
trust of our company. We dont have freight and ship for sending products to customer. We
also provide bank information for consumer to pay for order.
Kasikorn Bank
Mueang Chiang Rai Branch, Chiang Rai, Thailand
A/C Name: Pottery Design Co. Ltd
A/C No.: 341-2-30509-3
Saving Account
Packaging
We provide the protected box for breaking of product when consumer purchases any
kind of products that we have. Also we have a special box for consumer who purchases our
product as a gift for their special one in a special occasion. And we can make product following order of customer.
3.3.2 Price Strategy
Price Skimming
We set products at high price because we have a substantial competitive advantage.
Due to we produce unique style of product, our product will be interested in the market. Also
we want the consumer perceive the quality of the product through the price. Therefore, the
consumers will absolutely purchase our products at any given price.
32
Discount
Our Company has an inherent understanding of discounting and promotional strategies. Customers feel thankful when they get product or service at a decreased price, yet they
still see great value in the brand and would indeed pay more for the product or service in the
future. Then our company discount to customer such as hotel and spa which buy our products
more than 200,000 baht for 5% discount.
3.3.3 Place Strategy
Direct selling
We serve the products that we produce directly to consumer. We prepare enough inventories to serve consumer at the right time. There is front store of the company in Chiang
Rai. Hotels and spas where are in Chiang Mai are the places that our company duel business
with.
Internet
The Internet has a geographically disperse market. The main benefit of the Internet is
that niche products reach a wider audience. There are few barriers to entry and costs are low.
We use e-commerce technology by companys website.
Shop
We have own shop for customer to buy our products in Mae Jan, Chiang Rai. Our
shop also located in the same area with factory where produce products.
3.3.4 Promotion Strategy
Advertising
For advertising, our company uses own website to present our products and company
to customer by directly. Our company also uses billboard along the main street to advertise to
consumers before the date of companys event.
Catalogue
When the customers interest in our products, we willing to send catalogue to them for
seeing more detail of product and we will always send catalogue every time that we develop
new style of product to consumer who are register as our member.
33
3.4 Sales Forecast/Profit Estimation

The consumers who are tourist (Thai& foreigner)
120000
100000
112,094
98,376
90,224
80000
69,382 71,595
63,172 61,757
60000
51,640
49,118 49,840
40000
59,143
39,727
20000
0
Figure: 3.11Tourism statistics in Chaing Rai per month 24
According to the number of Thai and foreigner tourist it shows that the amounts of
people come to travel every month especially in 2005. This case shows that the Chiang Rai
province where the popular people want to travel and there are many interest places that can
convince the people in other province come to Chiang Rai. It is the chance for our company
to get the benefit. For Pottery Design, first we forecast our sale base on amount of tourists
(Thai and foreigner) who come to Chiang Rai and amount of their buying souvenirs. We also
forecast amount of selling pottery base on seasonal factor. The sales will be high at the end of
the year until the beginning of next year according to the amount of monthly tourists who
come in Chiang Rai table that we mention above. On November to March; there is winter in
Chiang Rai, this attracts the tourists come to travel because there are many interested places.
Also our sale will higher when we do the campaigns twice a year which are on January and
July. Thus, our sale will higher after a month of doing campaigns.
24
http://www2.tat.or.th/tat_branch/web/branch_download_list.php?BR=2&CadID=61
34
Table 3.12The sale forecast of tourist in Chiang Rai per month
From table 3.12, we can forecast our sales by amount of tourist who come to Chiang Rai
in each month multiply by our market share (18%), then we divide the answer by amount of
well known pottery companies within Chiang Rai which include tree companies (Doy Din
Dan, Wieng Kalong and Pottery Design). Because we want to know the possibilities that in
each company how many tourists buy their pottery. At last, we found from table 3.13 that
each tourist spend money for souvenir is 601.95 Baht. Thus, we multiply this amount of
money with the last answer that we get before. As a result, we will know the total sale in each
month by previous calculating.
Formula
Tourist Market share Competitor Tourist spend = Total of sale
Table 3.13 Average Expenditure of Chiang Rai

25
25
35
We assume that the percentage of total of sale will increase 15% every year
Year 1 = 29,473,938 baht
Year 2 = 29,473,938 + (29,473,938 *15%)
= 33,895,029 baht
Year 3 = 33,895,029 + (33,895,029 *15%)
= 38,979,283 baht
Year 4 =38,979,283 + (38,979,283 *15%)
=44,826,175 baht
Year 5 =44,826,175 + (44,826,175 *15%)
=51,550,101 baht
36
The consumers: hotel and Spa in Chiang Mai province.

According to the number of hotels in Chiang Mai it show that the amounts of hotels
increase in every year especially in 2007. The average in year 2005 the amount is different
from year 2007. Chiang Mai province is the province that scenery town which popular for
people in Thailand, so hotels in Chiang Mai it has been established more and more. This case
show that the hotels in Chiang Mai province that create new hotels which they want pottery to
decorate in their hotels. It is the chance for our company to get the benefit.
Table 3.14Operating Expense of hotel and guest house in 2002 26
26
http://service.nso.go.th/nso/report/report03.html
37
450
440
430
420
410
400
447
410
390
Year 2009
Year 2010
Resource : Ministry of Tourism & Sports 27
Table 3.15 the number of hotels in the year 2009-2010
From the table that show the number of hotels in Chiang Mai in year 2010 equals 447
hotels, it mean that the hotels equals 38 (447/12) per month. In Chiang Mai there are two
competitors, so in one month the customers come to Pottery Design equals 19 hotels (38/2) but
we have 18% market share of total market. Therefore, our target hotels about 4 hotels
(17*18%); so the money that hotels spend for decoration equals 1,185,387.2 bath
(4*196,346.8) per month and equals 9,424,646.4 bath (785,387.2*12) per year.
We assume that the percentage of total of sale will increase 15% every year
Year 1 = 9,424,646
baht
Year 2 = 9,424,646 + (9,424,646*15%)

= 10,838,343 baht
Year 3 = 10,838,343 + (10,838,343 *15%)
= 12,464,094 baht
Year 4 =12,464,094 + (12,464,094 *15%)
=14,333,708
baht
Year 5 =14,333,708 + (14,333,708 *15%)

=16,483,764 baht
27
38
The customers: tourist (Thai& foreigner)

Year 1 = 29,473,938 baht
Year 2 = 33,895,029 baht
Year 3 = 38,979,283 baht
Year 4 = 44,826,175 baht
Year 5 =51,550,101 baht
The consumers: hotel and Spa in Chiang Mai province.
Year 1 = 9,424,646
baht
Year 2 = 10,838,343 baht

Year 3 = 12,464,094 baht
Year 4 =14,333,708 baht
Year 5 =16,483,764 baht
So, the total revenue per year equals the tourist (Thai& foreigner) + the
customers: hotel and spa in Chiang Mai. According to:
Year 1 = 29,473,938 + 9,424,646
= 38,898,584 baht
Year 2 = 33,895,029 + 10,838,343
= 44,733,372 baht
Year 3 = 38,979,283 + 12,464,094
= 51,443,377 baht
Year 4 =44,826,175 +14,333,708
= 59,159,883 baht
Year 5 =51,550,101 + 16,483,764
=68,033,865
baht
39
Table 3.16 Sale Forecast Year 2012
40
41
42
43
44
45
3.5 Marketing Expenses (Sale Incentive)

Advertising
Our company advertises products on website and newspaper to present our product
and company to customer by directly. Our company also used billboard advertisement before
events in November and May, except the first year. We have total cost of advertising 36,000
Baht in every year.
Included:
Blog of markets website zone 2,500 Baht per month

Blog advertising in newspaper
500
User domain name of website

Billboard on street
Baht per month
490 Baht per year

65,000 Baht per month
(That is included vat)

Catalogue
For the customers interested in our products, we have to send catalogue to our customers for see more the product categorized in November and May by prepare with advertisement. And also brochure serves with catalogue that are twice a year. The cost of catalogue
and brochure are 31,700 Baht per time. And the cost of brochure pays with catalogue in fixed
cost.
Included:
Brochure expense
17,000
Baht per printed
(Print 10,000 sheets for each 1.7 Baht)

Catalogue expense
14,700 Baht per printed (2,000 books)
(Size A5 (14.5*21.0 cm.) (115 gram) 16 pages for each 7.35 Baht)
Promotion
Public Relation the products by creation show in department store in Chiang Rai . Also to organize the campaign to promote the new product collection twice a year, our company
has events on January and July a year. The cost of promoted the new product in the campaign
by organizer cost 460,000 Baht per year.
Included:
Organizer total cost
230,000
Baht per time
46
Marketing Expenses of Year 2012

Expenses
Month
User domain
name
Jan.
Feb.
Mar.
April
May
June
July
Aug.
Sep.
Oct.
Nov.
Dec.
Total
490
490
Catalogue
29,400
Advertisement
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
36,000
Brochure
17,000
34,000
Total
3,490
3,000
3,000
3,000
34,700
3,000
3,000
3,000
3,000
3,000
3,000
99,890

Expenses
Jan.
Feb.
Mar.
Month
User domain
name
490
-
14,700
14,700
3,000
17,000
34,700
April
May
June
July
Aug.
Sep.
Oct.
Nov.
Dec.
Total
490
29,400
3,000
36,000
34,000
Catalogue
14,700
14,700
Advertisement
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
Brochure
17,000
Campaign
230,000
230,000
460,000
Billboard
65,000
65,000
130,000
Total
233,490
3,000
3,000
3,000
99,700
3,000
233,000
3,000
3,000
3,000
99,700
3,000
689,890
3,000
17,000
47

Expenses
Jan.
Feb.
Mar.
Month
User domain
name
490
-
April
May
June
July
Aug.
Sep.
Oct.
Nov.
Dec.
Total
490
29,400
3,000
36,000
34,000
Catalogue
Advertisement
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
Brochure
17,000
Campaign
230,000
230,000
460,000
Billboard
65,000
65,000
130,000
Total
233,490
3,000
3,000
3,000
99,700
3,000
233,000
3,000
3,000
3,000
99,700
3,000
689,890

Expenses
Jan.
Feb.
Mar.
Month
User domain
name
490
-
14,700
14,700
3,000
17,000
April
May
June
July
Aug.
Sep.
Oct.
Nov.
Dec.
Total
490
29,400
3,000
36,000
34,000
Catalogue
14,700
14,700
Advertisement
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
Brochure
17,000
Campaign
230,000
230,000
460,000
Billboard
65,000
65,000
130,000
Total
233,490
3,000
3,000
3,000
99,700
3,000
233,000
3,000
3,000
3,000
99,700
3,000
689,890
3,000
17,000
48

Expenses
Jan.
Feb.
Mar.
Month
User domain
name
490
-
April
May
June
July
Aug.
Sep.
Oct.
Nov.
Dec.
Total
490
29,400
3,000
36,000
34,000
Catalogue
14,700
14,700
Advertisement
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
Brochure
17,000
Campaign
230,000
230,000
460,000
Billboard
65,000
65,000
130,000
Total
233,490
3,000
3,000
3,000
99,700
3,000
233,000
3,000
3,000
3,000
99,700
3,000
689,890
3,000
17,000
Table 3.26-3.30 Marketing Expense Year 2012-201
49
3.6 Conclusion
From market analysis, we have to analysis the general environment of our
business including political, economy, social and technology. These four factors are the
things that we have to know in doing business; therefore, we will know how to manage the
changing of environment that affect to our company. In addition we have to analysis the
competition which is competitor, consumer and competitive analysis. There are both direct
and indirect competitors where are located in Chiang Rai and Chiang Mai. The main direct
competitors in Chiang Rai are Doy Din Dang pottery and Wiang Kalong pottery. Ban Celadon Ltd. is a direct competitor in Chiang Mai and indirect competitor is S.C. ceramic store
which is selling ceramic. From sale forecast table of pottery design in each year, it can show
the influence total sale of our business. On November to March; there is winter in Chiang
Rai, this attracts the tourists who have own style, having high power to purchase and love in
modern style. They come to travel in Chiang Rai because there are many interested places.
Also our sale will higher when we do the campaigns twice a year which are on January and
July. Thus, our sale will higher after a month of doing campaigns. Moreover, our company
has own shop that serves our pottery to the consumer who are tourists. In addition, hotels and
spas in Chiang Mai are our consumer. The marketing mix of our company is to concern in
product, price, place and promotion. Finally, we realize that we have to concentrate everything about analysis marketing which forces our business to be successful.
50
Chapter 4
Investment Cost
51
4.1 Location
In Chiang Rai province there are many business areas. The pottery design company is
locating middle between the ways Chiang Rai - Maesai and Chiang Rai - Chiang Sean. Our
company chooses this area because it nears the raw material. It helps our company to save
cost of transport raw material. Locate at 456 Moo 1 Phahonyothin, Maejan, Maejan District,
Chiang Rai 57110.
52
Figure 4.1: The in front of company with billboard
Figure 4.2: The whole picture of company
53
Figure 4.3: The store of company
54
Figure 4.4: The office and the inventory
55
Figure 4.5: The rest room
56
Figure 4.6: Plant decoration
57
4.2. Pre-Operating Cost

Land
We will buy the land in Phaholyothin Rd., Mae Jan, Mae Jun district, Chiang Rai,
57110. This area is closed to main road (Phaholyothin Road). We buy 3 Rai of the land, each
Rai(farm) prices at 200,000 Baht. Therefore, we have to pay 600,000 Baht for 3Rai of the
land.
Figure4.7: Land
Conveyance of land
Mr. Somsak Manawut is owner of this land, so we have to transfer the ownership of
land to be us. We will transfer the land at Department of lands (Mae Jan branch). It is located
at: Hiran Nakorn Rd., Mae Jan, Mae Jan District, Chiang Rai 57110 Tel. 0-5377-1706 Tel.
Fax
0-5377-1722. The fee rate is 2% of 100 Baht from the price of land (600,000Baht).
Thus, we pay 12,000 Baht to transfer the ownership.

Figure4.8: Map of Department of lands (Mae Jan branch)
58
Filling land and site preparation

Chiang Rai Development Company fills land and site preparation for us. Its location
is 89/16, Moo.18, Robwiang, Mueang, Chiang Rai, 57000 Tel. 0-5374-4674
They calculate the price for those activities as 1 Metre/ Rai about 200,000 Baht .We have3
Rai of land so, we have to pay for this cost 600,000 Baht
Drawing and construction
59
We let SC- House Construction to draw pattern of business both store and factory.
The price is 35000 Baht for drawing store and 20000 Baht for factory. For the construction
cost of store and factory, we accept standard series meterials. It takes cost about 2,500,000
Baht and 900,000 Baht resectively. SC- House Construction locates in 10/6 Moo. 14,
SanKungLuang Rd., Robwiang, Mueang, Chiang Rai, 57000, Tel. 053-757115. Contract with
Aj. Chairot Dachchanasakuln, Email: schouse1994@Gmail.com
Plants and Service

We employ Terrace by Design to decorate available area of
company by plants. It takes cost about 50,000 Bath which include the
cost of plants, materials and payment of service. Chinorot Khamjaroen 129/128 M.2 Chiang Mai Villa 1, T.Padad, A. Muang, Chiang
Mai, 50100, Thailand Tel: 081-950-2072, 087-188-7700 http://www.
terracebydesign.com/index.php
Decoration cost
Tile
We accept many types and sizes of tile for using in different past of company. Therefore,
the price is also different. We order from The Threetouch Asia Pacific Co.,Ltd. 56/23 Seri
Thai Rd., Kannayao, Kannayao, Bangkok 10230 Thailand Tel. +662-3799065-67 Fax.+6623799070. Service is included.
60
We use white tile in our sale room. The size is 60 60 centimeter.

Price is 420 Baht/ box (4 pieces= 1.44 square metre). We use
100boxes, so we pay 42,000 Baht.
Dark brown color in factory (60 60 centimeter), the price is 275

Baht/ box (4 pieces= 1.44 square metre). We use 200 boxes, so we
pay 55,000 Baht.
Black& White color in rest room (30 30 centimeter), the price is

450 Baht/ box (11 pieces= 0.96 square metre). We use 30 boxes, so
we pay 13,500 Baht.
Pink color in kitchen room (60 60 centimeter), the price is220 Baht/
box (4 pieces= 1.44 square metre). We use 30 boxes, so we pay 6,600
Baht.
Light brown color in kitchen room (60 60 centimeter), the price is

250 Baht/ box (4 pieces= 1.44 square metre). We use 45 boxes, so we
pay 11,250 Baht.
Blue color in Office of empoyees (40 40 centimeter), the price is

430 Baht/ box (7 pieces= 1.12 square metre). We use 25 boxes, so we
pay 10,750 Baht.
Total tile cost
42,000 +55,000 +13,500 +6,600 +11,250 +10,750 = 139,100 Baht
61
Wallpaper
Blue color & flower wallpaper is used in office of employees, a price of wallpaper are 6,300 Baht (900 Baht/per
roll). We order from Blinds Chiang Rai 29/8 Moo 1, Thasud,
Muang, Chiang Rai 57100 Tel. 053706322.
Paint for building
Each room has difference color of painting because we want our company is colorful and
make workers are happy in their place of work. We order from Homemart Chiang Rai at 141
Moo.25, Robwieng, Muang, Chiang Rai. Tel 665-371-1523, 665-371-2027 or 665-371-3187.
The price of paints includes the paintand service is 95,000 Baht
Figure 4.9: Light brown in factory
Figure 4.11: Light pink
Figure 4.10: Black color in rest room
Figure 4.12: Dark brown (outside)
62
Table: Cost of Decoration
No.
Descript
Price (Baht)
Tile
139,100
Wallpaper
6,300
Paint for building
95,000
Total
240,400
Billboard of Company
The billboard of our company has two styles. Our company hire the shop of
Mr.Kietisak Sinanta to contribute the structure all of billboard. There are three billboards at
our company.
The first billboard (Figure 4.14) is called Nameplates the front on top of the door.
The text of billboard make from plastic. And has the light inside. The size is width .50 m. X
length 2 m. The price is 16,000 baht. The second billboard (Figure 4.15) the price is 27,000
bath is same symbolic and desire but change the size and instrument to construct. This billboard was set high 4 m. This billboard make from box of light width 1.5 m. Length 3m.The
text of billboard is sticker.
The last billboard (Figure 4.16) builds from brick its behind the text that make from
Aluminum. The size is width 1.5 m. Length 6 m. The price is 32,000 Bath.
Figure 4.13, Figure 4.14
Figure 4.15
63
Billboard tax
All billboard of The Pottery Design Company make by English front and pays the fee tax
for set company billboard. This billboard uses in the commercial for earn the revenue. The
tax is in each billboard equal:
Figure 4.13: The size of billboard equal width about width .50 meters X length 2 meters, width multiple height equal to 1 square meter. Calculate be square centimeter equal
10,000 square centimeters. Calculate the billboard tax. The billboard has all English front
rates 40 Baht/500 square centimeter.
: (10,000 / 500) x 40 = 800 Baht
Figure 4.14: The size of billboard equal width about width 1.5 meters X length 3 meters, width multiple height equal to 4.5 square meters. Calculate be square centimeter equal
: (45,000 / 500) x 40 = 3,600 Baht
Figure 4.15: The size of billboard equal width about width 1.5 meters X length 6 meters, width multiple height equal to 9 square meters. Calculate be square centimeter equal
: (90,000 / 500) x 40 =7,200 Baht
Hence; the billboard tax total 11,600 bath
Place of Payment: Robwieng Sub-district Administration Organization and located
at 336Moo.5, Robwieng District, Muang, Chiang Rai 57100. Telephone no. 665-374-2663
Gate
We use tree as a gate around company and a front side is t by steel painting with black
color which high 1.25m. and length 1.5m. Tree gate takes cost about 20,000 Baht around
company and steel gate is 7,500 Baht. Total gate cost is 27,500 Baht
Figure 4.16: Tree gate
Figure 4.17: Steel gate
64
Car parking
Eight cars of both employees and consumers can be in our car parking. We will use
Tropical Tanroof of CPAC Monier, and using steel towers and cement also painting in light
brown color .The standard size for 1car parking is (W) 3m and (H) 3.5 m.
Cost of steel towers = 12,000 baht
Cost of Tropical Tanroof = 30,000 baht
Labor cost =55,000 baht
Total cost of car parking =97,000 Baht Tropi-
cal tanroof
Figure 4.18: Car parking
High-speed internet setting

A high-speed internet service by ADSL technology (Asymmetric Digital Subscriber
Line) via an existing phone line por. Maximum 6 Mbps download speed and 512 Kbps maximum uploading speed in always-on connection, unlimited internet access , with the transmission speed varying upon the distance and the quality of the lines.
- Provide fully protected and dedicated connectivity for transmitting all kinds of data services
such as audio, image and Internet by using TOTs on-net and off-net from our regional and
global partners networks.
- Offer excellent service quality on a par with Service Level Agreement (SLA)
- Suit large businesses, such as financial institutions, manufacturers, import-export
businesses, which require privacy, speediness, accuracy and high security in data transmission.
65
Instruction for use

The telephone can be used while surfing the net.
- An always-on connection enables unlimited use of the internet.
- Supports various applications in transmission of massive data and high bandwidth
especially multimedia technology and videoconferences.
Bandwidth Speeds
-
Ranging from 128 Kbps. to 2.5 Gbps.
Charges
-
Depending upon the circuit size and the destination

(A high-speed internet setting cost is 590 Baht/months)
*Service of installation is included with package that we buy at the first time.
Electrical installations
We tested often enough that there is little chance of deterioration leading to danger.
Any part of an installation that has become obviously defective between tests should be deenergized until the fault can be fixed.
(Electricity sitting cost is applicable to business as well as related areas, the average
power demand in 15 minutes, maximum 30 kW but less than 1,000 kW and average power
consumption of less than 250,000 kWh per month for 3 months.
Figure 4.19: Transformer

3.1 The normal rate.
3.1.1 Voltage of 69 kV and above 175.70 1.6660.
3.1.2 Pressure 22-33 1.7034 196.26 kV.
3.1.3 Low voltage than 22 kV 221.50 1.7314.
66
For the time of use (Time of Use Rate: TOU).

- Voltage of 69 kV and above 74.14 2.6136 1.1726 228.17.
- Pressure 22-33 132.93 2.6950 1.1914 228.17 kV.
- Low voltage than 22 kV 210.00 2.8408 1.2246 228.17.
Stransformer Model: 800kVA 3 Phase 22 KV
Cost 450,000 Baht
Meter less than 69 kV high voltage systems.
The value of 30 Amp is 20, 000 Baht.
Total of electrical installation 450,000 + 20,000 = 450,000 Baht
Cost of setting security cameras

We use security cameras from D-Pro Communication Chiangrai CO., Ltd. The cost of
setting include with the price of all cameras that we buy. They will provide service for us. DPro Communication Chiangrai CO.,Ltd. locate in 139/5 Moo 12, Robwiang, Mueang
,Chiangrai,
57000
Tel. (053)
712144,
088-2587858,
088-2587859
Email
: dprocctv@hotmail.co.th , dprocctv@gmail.com and Website : http://www.dprocctv.com
Figure 4.20 : The location of D-Pro Communication Chiangrai CO., Ltd.
67
Telephone Processing
Telephone wires are easy to work with and very safe due to the low voltages
involved. The most complex part of installing telephone wires is complying with the
defined standards.
When installing additional telephone wires into an existing facility, it is
usually
best to determine which telephone wiring standard is currently in use and conform to that
standard. When installing telephone wiring into a new facility,
EIA/TIA T586A is the
standard to utilize.
(Telephone sitting cost is free because its the promotion.)
Air-conditioner setting
A split system air conditioners maximum efficiency and long term reliability are directly linked with the quality of the installation. Some of our installation
examples, the in-
stallation of a split system air conditioner can be a large job and getting a licensed installer is
important. A split system is a long term investment, not only to company but comfort as well,
get it done right. (Air conditioner setting cost is free)
68
Water Installations
Water demands can vary greatly from site to site and therefore we specialize in designing and installing a bespoke system. Filtration and treatment if required, is available to
meet most requirements including pH adjustment, softeners, iron and manganese reduction,
bacteria treatment etc. A detailed water analysis will be obtained prior to installation to ensure the best result. All installation works are carried out by ourselves and we frequently
work in conjunction with other professionals such as electrical contractors, heat pump engineers and domestic plumbers should their services be required. Our installation works are
guaranteed,
the installation
Monthly cost of
of plumbing, water
meters and a
installing new plumbing VAT 150,000 Baht
diameter
of 6
inches.
Water deposit 20,000 Baht
Pay rates are above cost. The pipe separate water meters to 20 meters in length pipe and
turn the meter is longer than 20 meters. Install the faucet, a point is 500 Baht. We use 4 points
in our company, therefore; we pay about 2,000 Baht.
Total of water installation 150,000+ 20,000+2,000 = 172,000 Baht
Business registration
We pay 3,000,000 Baht for business registration
For commercial registration of we conduct the commercial businesses located in Chiang Rai
provinces Business Development.
Period of Time for Commercial Registration

- The registration of new commercial businesses must be within 30 days from the
starting date of business
- The change of registered transactions according to (1) must be within 30 days from
the changing date
69
- The liquidation of businesses must be within 30 days from the liquidation date
- The loss of commercial registration certificate must submit the request for
re-
placement within 30 days from the date of loss.
Duties of Persons who Conduct the Businesses

(1) Must submit the request for registration within the specified period, depending
on the case
(2) Must demonstrate the commercial registration certificate or the replacement at the
office in any public place
(3) Must provide the sign of the businesss name in front of the head office and
branches in public place within 30 days from the commercial registration date / The
sign must be in Thai letters and can be easy to read and may have foreign letters in the
sign, and must be in compliance with the registered name. If it is the branch, must
have the word branch in the name.
(4) Must offer the fact regarding the registration transaction according to the
re-
gistrars order
**Must facilitate the registrar and officers for auditing the office of the person who
conducts the businesses.
Commercial Registration Fee

The request for performing according to the Commercial Registration Act shall pay the fee
according to the type as follows:
(1) New commercial registration of 50 Baht
(2) Registration for the change of registered transaction for 20 Baht per time
(3) Registration of the business liquidation of 20 Baht
(4) Request for issuance of replacing license of 30 Baht per copy
(5) Request for verifying the documents of person who conducts commercial businesses
for 20 Baht per time
(6) Request for the officer to copy and certify the copy of document for 30 Baht per copy
70
Machine and equipment

1. Gas Furnaces Ceramic
Product Details
Operating Temperature : 1200C ~ 1550C
Temperature Control : Firing cycles including cooling are programmable with a

thermo PLC
Thermocouple : Type S (PtRh-Pt) with dual element
Over temperature Protection : Standard
Thermal Insulation : Light refractory bricks and/or Ceramic fiber
Source of Heat : Low emission high velocity burners with silicon carbide combustion tubes, spark ignition and continuous flame monitoring system
Kiln Pressure : Controlled (optional)
Kiln Atmosphere : Oxidizing/Neutral (standard) - Reducing (optional)
Truck Movement : Manual by man power (Motor driven truck movement is optional)
Body Construction : Welded steel structure
Coating : Thermoset powder coat
Standard Color: Beige (RAL 7032 W) + Orange (RAL 2004 W) - Other colors
on request.
Price: 438,650 Baht
71
2. Pacifica Potter's Wheel

Product Details
The GT-400 develops up to 1/2 hp and is capable of centering up to 80 lbs. of clay. Price includes Splash Pan.
Shipping Weight: 92.00 lbs
Shipping Dimensions: 31 x 27 x 20
Price: 24,955 Baht
Features of Pacifica Potter's Wheels:
State-of-the-art electronics provide extra torque and consistent RPM at even the slowest speeds great for delicate trimming
Cast aluminum Magic Pedal is renowned for its fluid, comfortable operation that puts
the potter in total control
Modular construction of electronic components makes repairs a snap-often reducing

down time to hours versus days or weeks
Heavy-duty, steel frame with 3 widely spaced legs is stable and virtually indestructible
Spacious, molded tabletop provides large work area and cleans easily
13" cast aluminum throwing head
Splash pan is easily removed for cleaning
Convenient, 3-position, reversing switch
Ships UPS in days versus many other wheels that have to be shipped by truck
Total Satisfaction Guarantee
Compatible with Axner Power Arm and Accessories (pictured right)
3. The Seat for Pacifica Wheels

The Seat for Pacifica Wheels: Comfortable, supportive
and adjustable.
Price: 3,720 Baht
72
4. Computer
With a piano-black and chrome finish, the PCs in this series command attention in any room. Features include:
An integrated design with single power
cord and easy setup
Genuine Windows 7 Home Premium
An AMD E450 dual-core processor
A new easel design with metallic pedestal that elegantly lifts the display Fast,
easy, trusted Web browsing with Windows Internet Explorer
A 20" diagonal Full HD widescreen with 1080p (1920 x 1080) resolution
A sophisticated nonglare display with LED backlighting plus platinum metal
trim and rounded corners
Internal antennas for 802.11 Wi-Fi1
An integrated 6-in-1 digital media card reader
A built-in webcam 2 and mic.

Price: 24,190 Baht
5. Printer and Fax
Super G3 Fax with 33.6 kbps Modem
Caller ID Compatible
10-CPM Laser Copier
Top loading paper tray holds up to 250 pages for
high-volume fax reception
Junk Fax Prohibition Feature

Price: 32,780 Baht
6. Phone
Corded speakerphone system provides reliable connection

even during power outages
Speakerphone built into base
Headset jack for hands-free operation with optional headset
10-station speed dial
Built-in data port for connection to computer modem or fax machine
Model: KX-TS105B Weight: 2.05 pounds
Price: 540 Baht
73
7. Boss desk
Center drawer with metal runners and
safety stops
Two outside drawers with metal runners
and safety stops; lower drawer holds letter-size

hanging files
Grommet hole for cord management
Organizer hutch with full shelf and cub-
byhole storage
Quick and easy assembly with patented T-lock drawer system
Product Dimensions: 23.5 x 53.1 x 36.2 inches ; 121.2 pounds
Shipping Weight: 122 pounds (View shipping rates and policies)
ASIN: B003QX2XU8
Price: 7,900 Baht
8. Office desk
Computer desk with sliding tray
Manufactured from CARB compliant com-
po-
site wood carrying the Forest Stewardship

Council (FSC) certification; laminated pure
black finish
Assembly required by two adults; Tools not

provided; To clean, use a soft dry cloth;
Measures 42 inches wide by 20 inches deep

36.75 inches high; 5-year warranty
Product Dimensions: 42 x 20 x 36.8 inches
Price: 4,700 Baht
74
9. Chair
Comfortable, soft PU leather upholstery with ample
padding, oil and water resistance.
Comfortable arm rests
360 degree swivel for the chair
Adjustable height from 19" to 23"
ASIN: B004MONQ2O
Item model number: O13

Price: 1,050 Baht
10. Sofa set
Spacious 3-piece sectional sofa with L/R-reversible chaise, 3-person sofa, and oversized 38-by-26-inch ottoman; includes 2 accent pillows
Hardwood frames covered in dark brown faux leather; cushions upholstered in stainresistant microfiber
With pocket inner spring coils for supportive seats; quality poly fiber fill in seat and
back cushions
Home assembly required; cushions, parts, hardware, and tools packed under fabric
flap in base frames
Assembled 84" x 34" chaise and 78" x 34" sofa stand 35" high; spot clean
Product Dimensions: 85 x 35 x 17 inches ; 258 pounds

Price: 7,000 Baht
75
11. Electronic Fan
3-speed control.
This three speed desk fan will help cool off any room.
Great for the office or work desk. Fan pivots up and down to
place air where you need it. Black finish.
Price: 1,950 Baht
12. Air condition Panasonic
2.6kW Cooling Capacity
3.6kW Heating Capacity
Inverter Technology
Patrol Sensor
EcoNavi
AutoComfort
Advanced+Plus e-ion Air Purifying System
Mild Dry Cooling
Demand Control
24 Hour Dual ON/OFF Real Setting Timer
Blue Fin Condenser
Large Remote Controller
Wired Remote Controller (Optional)
-15 Degree Heating Operation Lower Limit
46 Degree Cooling Operation Higher Limit
Quiet Mode - (Indoor Cooling) & (Outdoor Cooling)

Price: 13,900 Baht
76
13. Document file
Brand Name: Pendaflex
Model number:
1/2 Cut Tabs. Manila.
Lifetime Guarantee
752 1/3
Price: 3,390 Baht
14. Cash register
Quick Guide
Vista, and Windows 7 support
Up to 2GB SD compatible
2000 Price Look Ups (PLU's)
Microban - antimicrobial product protection
Quick Guide
Vista, and Windows 7 support
Up to 2GB SD compatible
2000 Price Look Ups (PLU's)
Microban - antimicrobial product protection

Price: 25,000 Baht
15. Set of counter
Quick Guide
Greet all your customers in style with
this modern design reception
Product Dimensions: 20 x 59 x 45 inches

Price: 15,000 Baht
77
16. Panasonic plasma TV
1080p Full-HD Resolution
VIERA Image Viewer (Photo and

Video)
Energy Star
Fast Switching Phosphor
Easy IPTV with DLNA
Brand Name: Panasonic
Model: TC-P50S30
Display Technology: led-lit
Display Size: 42 inches
Image Aspect Ratio: 16:9
Product Dimensions: 47.4 x 12.8 x 30.7

Price: 29,990 Baht
17. Truck product HINO 6 wheel
Truck product HINO 6 wheel
Dutro Light Duty Long wheel base Truck Chassis
GVW 6.5 Ton
Wheelbase 3870 mm
Maximum Output 105 PS at 3200 r/min
Maximum Torque - 26.8 kgf.m at 2000 r/min
Cabin A/C Factory Fitted

Price: 900,000 Baht
78
18. HINO 6 Wheel
Wheelbase 3870 mm
small (4*6)
GVM :6,800 7,000 kg
Max power output: 136 ps/ 2,500 rpm

Price: 700,000 Baht
19. TOYOTA HILUX-VIGO
GVM :6,800 7,000 kg
Toyota HILUX VIGO 3.0G SM/C 4WD M/T

Price: 425,000 Baht
79
Table 4.2 Total pre-operating cost
No
Descript
Cost/Baht
Land
600,000
Conveyance of land
12,000
Filling land and site preparation
600,000
Drawing and construction
Plants and Service
50,000
Decoration cost
240,400
Billboard of Company
75,000
Billboard tax
11,600
Gate
27,500
10
Car parking
97,000
11
Electrical installations
450,000
12
Water Installations
172,000
13
Business registration
1,000,000
Total
6,790,500
3,455,000
80
4.3 Investment cost

1. Building
Table 4.3 Total building cost
No
1
2
3
4
5
6
7
8
13
14
15
16
17
Core Building
Pilling 0.50 X 21.00 m.
Concrete surface floor
Concrete parking lot
Concrete makes for Gypsums Smooth
plaster
Color for ceiling makes for smooth
Masonry wall plaster
Electronic door 4 x 2.05 m.
Per
Once
Total
m.*m.
24,690
444,420
760
Cm2
1,560
1,185,600
180
Cm2
1,910
343,800
2,800
M2
230
644,000
2,800
M2
100
280,000
m.*m.
450
675,000
set
55,000
55,000
unit
9,500
19,000
2,800
M2
52
145,600
2,800
M2
400
1,120,000
unit
1,800
27,000
unit
550
110,000
m.*m.
80
384,000
Quantity
18
1,500
1
2
Toilet s system
Carved roofing 0.5 x 1.20 m.
Floor title 12 x 12
15
Window set
200
Electrical work
4,800
Color work
Total
5,433,420
81
2. Equipment and machine

2.1 Equipment & Tools
Table 4.4 Total of office element
No
1
Descript
No.
Product
Price/unit
Total
24,190
145,140
Computer
Printer and Fax Panasonic
32,780
32,780
Phone
540
1,080
Boss desk
7,900
7,900
Office desk
4,700
18,800
Chair
12
1,050
12,600
Sofa set
7,000
7,000
Air condition
13,900
13,900
Electronic Fan
1,950
11,700
10
Document file
3,390
3,390
11
File cabinet
2,100
2,100
12
Bin
270
1,890
13
carpet
330
990
14
Set of Fujiko CCTV
13,500
27,000
Total
286,270
82
Table 4.5 Total of shop equipment
No
Descript
No.
Product
Price/unit
Total
Cash register
25,000
25,000
Set of counter
15,000
15,000
Chair
1,050
6,300
Pottery shelf
14
2,800
39,200
Air condition
13,500
27,000
Set of FujikoCCTV
13,500
13,500
270
540
Bin
Panasonic plasma
TV
29,990
29,990
Phone
540
540
Total
157,070
Table 4.6 Total of kitchen equipment
No
Descript
No.
Product
Price/unit
Total
Kitchen set
24,500
24,500
Microwave
1,800
1,800
Panasonic Refrigerator
5,590
5,590
Table set
7,300
14,600
Insolated container of
hot water
1,640
1,640
Kitchen sink cabinet
5,800
5,800
Total
53,930
83
Table 4.7 Total of restroom equipment

No
Descript
No. Product
Restroom door
600
3,600
flush toilet
4,500
58,500
Urinal
1,700
5,100
Mirror
1,900
17,100
Wash basin
2,690
18,830
Price/unit
Total
Total
103,130
Table 4.8 Total of operating equipment & machine
No
Descript
No. Product
Price/unit
Total
Gas Furnaces Ceramic
438,650
877,300
Pacifica Potter's Wheel
12
24,955
299,460
The Seat for Pacifica Wheels
12
3,720
44,640
Phone
540
1,080
Table
18
900
16,200
Pottery Shelf
35
1,550
54,250
Bin
10
270
2,700
Electronic Fan
1,150
6,900
Truck product HINO 6 wheel
900,000
900,000
10
HINO 6 wheel
700,000
700,000
11
TOYOTA,HILUX-VIGO
425,000
425,000
Total
1,302,530
84
4.4 Depreciation
Table 4.9 Total Depreciation Year 2012
85
86
87
88
89
90
91
92
93
94
4.5. Conclusion
Pottery Design is located at 456 Moo 1 Phahonyothin, Maejan, Maejan District,

Chiang Rai 57110. It is middle between Chiang Rai- Maesai and Chiang Rai-Chiang Sean.
Our company chooses this area because it nears the raw materials. At the first time, we buy 3
Rai of land which closed to Phaholyothin Rd. Next, we need to transfer the land to be us. The
cost of conveyance of land, filling land, site preparation, drawing, construction and decorate
plants including service are our pre operating cost. In addition, the cost of decorative is also
the pre operating cost which includes tile, wallpaper and paint for building. We have a billboard of company that has to pay for its tax. The amount of money that we pay depends on
the size of billboard. We decide to build car parking and companys gate. Our company needs
to use social network to duel our works with other parties, so we need to set high-speed internet. The installation of electricity, water installation and telephone processing are the main
facility for our business so, we have to install them. Moreover, we need some security camera
in our company; we have to purchase these cameras from D-Pro Communication Company.
Setting of air-conditioner is also needed. When we have a plan to do business, the business
registration is required. We are the business that produce and sell the product to consumer
directly, so we need to buy many types of equipment such as gas furnaces ceramic, potter's
wheel, computer, printer and fax, air condition, truck etc. For investment cost, it consists of
the cost of building, equipment and machine. Building cost is about Toilet s system, window
set, concrete surface floor, etc. The cost of equipment and tools are divided by the using of
each room such as rest room, office, shop, etc.
95
Chapter 5
Production and Operation Cost
96
5.1 Product Characteristics

We divide pottery into 2 types; the first is home ware products such as table ware,
tea/coffee set, bath and spa, and lamp. The second is decorative pieces such as gift item and
decorative item.
Home ware
Plate
Pottery plate with hummingbird by Vicky Calabaza (Santo Domingo) Vicky Tenorio Calabaza was born in 1959 and has been making pottery since 1983. She is the grand-daughter of Lupe Tenorio who was also
her teacher. She sometimes collaborates with her husband Andrew Calabaza. Vickie signs her work with 6 dots in the form of a triangle. This
plate measures 9 inches in diameter.
Pottery Bowl with horses by Robert Tenorio (Santo Domingo)

Robert Tenorio was born in 1950 and has been making pottery since
the 1960's. He studied art at the Institute of American Indian Arts
(IAIA) in Santa Fe, New Mexico but began working earlier in clay
with his grandmother Andrea Ortiz and his great- aunt Lupe Tenorio.
He continued formal training in clay at IAIA under OtellieLoloma. He is the recipient of
many awards including, 17 awards alone from the Santa Fe Indian Market dating back to
1967. In 2000 he won the Governor's Award at Indian Market- Santa Fe, New Mexico. His
work can be found in the collections of the Peabody Museum at Harvard University, Cambridge, MA; Nagoya Museum, Japan; and the Royal Family of Great Britain. This bowl
measures 3 3/4 inches tall by 8 1/4 inches in diameter.
Eye Dazzler pottery plate by Rebecca Lucario (Acoma)

Rebecca Lucario was born in 1951 and is a member of the Yellow
Corn Clan. She has been active making pottery since 1965 and was
taught by her grandmother Dolores S. Sanchez. She specializes in
Mimbres Revival style with animal designs and eye dazzlers.
This plate measures 7 1/2 inches in diameter.
97
Blue Italian Italy Flower Plate With Struck Through "Z" Signature
Marking. I have a blue Italian flower plate that I am trying to identify. Please see photographs. Any information you could provide as
to the plate and /or mark would be greatly appreciated.
This decorative, rectangular platter has an elegant, Victorian lace pattern imprinted in the clay (You can feel the texture). Color: Variegated tan (beige) to brown. Dimensions: 11 x 6". Food-safe, microwave & dishwasher safe. It can be used as a serving tray, and would
make a great gift. It is made of fine white stoneware clay, and high fire glazes.
Bowl
Red on buffware deeply incised pottery bowl by Margaret Tafoya (Santa Clara) Margaret Tafoya (1904- 2001) learned the art
of pottery making from her mother Sara FinaTafoya (1863- 1949),
who was considered the leading Santa Clara potter of her day.
Margaret is considered one of the leading Santa Clara potters of the
latter half of the 20th C and in 1984 she was awarded a National
Heritage Fellowship from the National Endowment for the Arts for her accomplishments.
This bowl measures 5 1/4 inches tall by 28 1/4 inches in circumference. This bowl is in very
good condition.
Fine line geometric pottery bowl by Rebecca Lucario (Acoma)

Rebecca Lucario was born in 1951 and is a member of the Yellow
Corn Clan. She has been active making pottery since 1965 and was
taught by her grandmother Dolores S. Sanchez. She specializes in
Mimbres Revival style with animal designs and eye dazzlers. Rebecca fires her pieces twice, first in an electric kiln to cone 04, then
outside in the traditional manner, which she says gets much hotter than the electric firing. She
may spend up to 12 hours spread out over several days just on the black design work for her
larger pots. She says she does not measure or plot out her designs with instruments but rather
spaces the design out by eye. This bowl measures 5 1/4 inches tall by 21 inches in circumference.
98
Pottery bowl with rabbit by Gloria Mahle (Hopi)

Gloria Mahle is a member of the Rabbit/ Tobacco Clan and has
been making pottery since 1980. She first learned by watching her
mother Marilyn Mahle and credits Rainy Naha and Fawn Navasie
with helping her develop her skills. She in turn taught her nephew
Garrett Maho, who has also become a noted Hopi potter. This bowl measures 3 1/4 inches tall
by approximately 4 inches in diameter.
Extra Large Poppy Bowl - Made to Order - Copper Red Black

Silver Ceramic Pottery. This custom, made to order HUGE poppy
bowl can be made and shipped to you in 3 short weeks! My pieces
are hand thrown, glazed and fired by me in my home studio. This
one of a kind bowl is glazed with my NEW Copper Red and Silver
Black combination, beautiful for serving food or standing up on a display stand. Dimensions:
14"diameter x 3.5" deep.
Scalloped pottery bowl. Here is a great sized bowl that would be

nice for a soup cereal bowl or a good helping of ice cream, it
would be a perfect for a cat or dog dish too. It has gentle scallops
with dots and dents that add extra interest to the deep swirl and
grooves that have pooled the glaze nicely. Wonderful coloring of
sage green and toffee brown all on top of a deep dark black is so
earthy and bold. Measures about 5 x 2 1/2 inches tall and will hold almost 2 cups.
Spoon and Fork

Harker Pottery Salad or Serving Fork & Spoon Harker Pottery China
and Gold Inlay Serving or Salad Fork and Spoon. This 1940's serving set,
we believe to be made by Harker Pottery, is cream china color at holding
end, with gold inlay filigree leaves motif at the other end. Spoon measures
8-1/2 long by 2-1/2 wide at the bowl of the spoon. Fork is three prongs
and measures 8-3/4 long by 2-1/2 wide at the bowl of the fork. Both have a hole at one end
for hanging. Fork and Spoon are in excellent condition with no chips or nicks.
99
All products, thanks to careful choice of white-backing clays and high

baking temperature, are thermo-resistance and are perfect for casserole
use in traditional and microwave ovens. Sub-glaze decoration made with
the use of paint free of lead and other radioactive elements. All utensil
can be exploited for all kind of food storage and they can be cleaned in
any types of mechanical dish-washers as well.
Circa 1937 - 1944. Fiesta Kitchen Kraft Original Salad Fork

in original radioactive red. The Fiesta Kitchen Kraft utensils
were designed by Frederick Rhead at Homer Laughlin Pottery
Company to go along with the popular Fiesta line. Originally
intended to go with the 11 3/4" Salad bowl. They will never
be marked, but rather would have been sold with a paper label. This salad fork in the early
red glaze is in excellent condition without damage or wear, please note one small glaze skip
on the edge of one of the tongs (shown in picture two at about 3 o'clock). Lovely piece without damage to the tongs which is hard to find condition. Enjoy a complete set in one color, or
mix and match.
Beaba Soft Spoon & Fork Set

The perfect first utensils for babies, these French-designed utensils
help them make a happy transition to solid foods. The BPA-free
spoons and forks are made of colorful polypropylene and elastomeric to ensure a gentle touch on sensitive gums. Fun colors entice
children to practice eating on their own. Utensils are proportioned
for little mouths, and handles are sized for all types of food containers, ultra-gentle on gums,
and more comfortable than cold metal utensils, lightweight and durable. Assorted green,
orange, pink and blue, set of 10 includes six spoons and four forks.
Handmade earthy like spoons, these three spoons are all about 6 inches long,
glazed with a non toxic lead free glaze. Blues, browns, blacks, and a egg plant
for the colors, they work well with your sugar, honey, and coffee, just about
everything you use a spoon for. I mainly use mine for adding honey to my tea.
100
Cup
Natural Elements Pottery-- Winter Colors Flower Pattern Mug.
This beautiful, eye-catching clock will leave you smiling with
every glance at the time. All of Jane King's Clocks are handmade
including the numbering and design patterns on the face of the
clock. Jane King's Clocks all come pre-assembled, and include a
hanging device firmly attached to the back of each clock. The Dimensions are approximately 11" Height by 11" Width.
Reno Pottery - Cup Rooster Design. This pottery piece is a beautifully designed Wine Cooler, made exclusively by Reno Pottery. This
creative handmade
Bamboo
designed Wine
Coo-
ler features many different vibrant Blue and White colors and a very
stunning Bamboo handle.
Art Nouveau Green Pottery Cup Vase. Really beautiful piece of

green pottery with an elegant vine detail wrapping around the base
of the cup. I think using it as a vase would be really pretty. I do not
know much about it, there arent any makers marks, but it is in
pristine condition with no defects. Real pretty piece. Stands 4
inches tall and is 4 inches across the opening.
Warm Pottery Coffee Mug in Dark Olive Green Rose Carved

This one is a keeper. Wheel thrown, hand carved mug. Once you
hold it, you'll fall in love--the texture of the carving against your
hand feels quite exquisite, and the large handle lets youre really get
a hold on it. Complete with a cute yet comfy thumb rest. I hand through these with white
stoneware, and then carved the rose pattern into each. This is one of my favorite glazes--it's a
layered glaze, teal green, which you'll see on the inside of the mug, and then I used my earthy
brown glaze over top. It creates a real rich dark olive green that shows off the carvings so well.
This mug measures 3.25" wide x 3.75" high.
101
Pottery Coffee Mug - Scalloped Dark Blue Ceramic Mug Hand

Carved. Wheel thrown, hand carved mug. You'll fall in love quickly
with this guy--the texture of the carving against your hand feels quite
exquisite, and the large handle lets youre really get a hold on it. Complete with a cute yet comfy thumb rest. I hand through this piece with
white stoneware, and then carved the intricate scalloped pattern into it. This is a new glaze I just
started using and am totally in love with---a real rich deep navy blue. It really shows off the carvings, and looks great. This mug measures 3.25" wide x 4.25" high.
Teapot
Wood Fired Teapot Set w Cane Handle / Handmade Pottery
Wheel Thrown Stoneware Clay. I was so fortunate to be included
in an anagrams kiln firing last month, which is a wood fired
kiln. This teapot set was fired for 3 days in a wood fired kiln to
Cone 10, 2400 F. A smooth glaze on the inside, the outside left bare to interact with the flame
and ash. This work is surely one of a kind. 100% food safe. A sure way to enhance your everyday life and reconnect with a 100% handmade piece of ceramic pottery. This sweet 20 Oz
teapot fits the hand and pours like a dream. Teapot and spout was wheel thrown and then the
lid and the handle lugs were formed and attached. After I got it home, I decided it was too
special for a store bought bamboo handle, so I took a class on cane weaving just to make this
handmade cane handle. This teapot has a built in strainer and a lid that will not fall off. Pours
without dripping, a sign of a good teapot. Comes with two matching teacups.7 1/2" X 8"
stoneware teapot with spout and handle, holds 20 Oz.3" x 3" teacups, each holds 8 Oz.
Olive Green Pottery Teapot Set. This Teapot Set was made on the
potter's wheel and waxed for the flower design before glazing.
Tray is not included. This set is including a teapot and two teacups.
This set has beautiful shape and handful structure, and the teapot
and teacups are so light for your convenience. Teapot is pretty big
enough for two people. Enjoy your teatime. Food, beverage, and dishwasher safe. Teapot
Size: 6" Diameter, 8.5 Length from handle to spout, 4" Height. Teacup Size: 3" Diameter,
1.5" Height
102
Sunbeam Designed Teapot Set. This Sunbeam Designed Teapot

Set is wheel thrown and applied red clay into the outside of whole
body to make a sunbeam design. This set is including teapot itself,
two teacups and a small bowl with spout to let water cool. This set
has beautiful design, handful structure, and right size for two
people. Enjoy your teatime. Food, beverage, and dishwasher safe. Teapot Size: 4 1/2" Diameter, 7" Length to Spout, 5 1/2" height to handle
Beautiful Vintage Takahashi Pottery San Francisco Spring Daisy Teapot. This listing is for 1 Takahashi Pottery San Francisco
teapot from the Spring Daisy collection. The measurements are as
follows; the belly of the pot is approximately 7 inches wide, the
length from handle to end of spout is 11 inches and the height is 6
inches tall. The teapot is in near mint condition, I say near mint
because there is one minor area of damage on the end of the spout which I have shown to the
best of my ability in the last picture. In the 1840s Ashley A Vatrine started a provision and
supply business in San Francisco, many different styles of pottery were produced over the
years some marked some unmarked but the most identifiable were marked Takahashi San
Francisco with a Japan export stamp, they may also read Takahashi Shokai meaning the Takahashi Company. This particular exporter is still in business to this day (this item is from the
80s) but the older pieces and number seasonal pieces have become the most sought after collectibles. I am selling two other matching listings to this one so if you are interesting in buying the entire set please feel free to convo I will be happy to combine the shipping for you.
Fish Goddess Teapot Matt Blue

The porcelain teapot is thrown and altered on the wheel in parts. The fish is
hands shaped and act as lid. The surface was created by shellac resist. Then it
was fired to 2300 degrees F with gas and wood. 10"x 5"x 3".
103
Decorative
Vase
Red Honey Vase Pottery. Red Honey Glaze Flower Vase.6" tall.
This ceramic vase has a rich honey/butterscotch glaze. Each piece
of Darshan Pottery is hand thrown on my potter's wheel, glazed in
lead-free glazes, and fired in my kiln. It is here where the kiln spirits transform the final product, giving each piece its unique character.
Vintage Stangl Vase Pottery Art in Antique Gold and Aqua Retro Stangl vase with a lovely hand painted antique gold finish over
an aqua glaze. This piece in excellent condition and has no chips or
cracks. There is one small indent in the ceramic at the mouth of the
vase that was part of manufacturing and is original to the piece,
which isn't a flaw just added character. It would make a great gift.
Measures approx. 9.25 inches tall and 5 inches wide.
Vintage midcentury blue pottery vase. This small pottery weed

vase is not marked. It may have been made in the 1960s or 1970s
by Otagiri of Japan. It is handcrafted, but does not have the roughness of a wheel thrown studio piece. The blue semi-matte glaze
has a beautiful figural appearance. Specks of brown iron oxide
peek through the mottled blue texture and the blue glaze is thicker and pools and runs down
the sides in some areas. The condition is very good and there are no chips, cracks, or repairs.
The size is about 5 1/2" high by 4 1/2" in diameter. This is a lovely piece for your mid century or modern home.
104
Unfurling Vase. Ceramic, high-fired, glazed with black and red

iron under glaze washes and spodumene (cream-colored high-fire
glaze with iron flecks). Dimensions: 18" tall x 9" wide x 9.5"
wide. Weight: 20 lbs. The idea behind this is the shedding of skin
to reveal the raw, natural state that lies within the boundaries and
expectations of the traditional vase form.
Vintage Pottery Vase with Pink Roses - Shabby Chic Cottage

I love a vase that looks pretty even without fresh flowers. This
vintage creamy white pottery two handled vase is embossed with
an allover diamond pattern and decorated with applied soft pink
roses. The mark on the bottom is illegible, but looks very much
like a made in Japan mark. There is overall crazing in the glaze. Condition is very good with
no chips or cracks.Measurements:4-1/2" in overall diameter by 7-7/8" tall.
Lamp
Raku Pottery Lamp. This is a wheel thrown Raku Fired Stoneware
Lamp created by Robert Graydon. This is a picture of the actual Lamp
to be shipped. It is signed and dated. It has been taken Red Hot from
the kiln and placed into straw, leaves and pine needles. This Lamp
Does come with a black paper shade and a 3 way type Light fixture. It
measures 6 1/2" Wide at the base x 16 1/2" to the Top of the pottery
and a Total High of 29" to the Top of the Shade.
Vintage Speckled Pottery Crock Lamp

Vintage Speckled Pottery Crock Lamp. Mid 80's.Works and in
very nice shape. Lamp shade is fraying in a few places. Measures
19 1/2" tall and 7" at the base. Weighs a little over 4 lbs.
105
READY TO SHIP Cobalt Blue Electric Lamp Wheat Design

Handmade Pottery. I made the base for this stoneware lamp on
the potter's wheel in my studio. I hand-incised a wheat design on it.
The lamp base is glazed in a cobalt blue glaze and fired in reduction to cone 10. The socket is solid brass with an antique finish.
The lamp has a brown 8 ft. cord and has felt pads on its base to
prevent it from scratching the surface you put it on. This electric lamp would enhance any
room. Beautiful and functional. Unique Valentine's Day gift. The lamp base measures 11.75
inches (29.8 cm) tall including the antique brass socket and 4.5 inches (11.4 cm) in diameter
at its widest point. The 7 inch (17.8 cm) rice paper shade is not included in this listing.
Bungalow 5 Athena Dark Brown Pottery. Tapered Contemporary

Ceramic Mounted on White Base. Dark Chocolate Brown Decorated
with Raised White Patterned Dots. 16" bottom fabric shade. 27" high
from bottom of base to top of shade. 3 way socket -- 150 watt max.
The entire surface of this lamp's dark chocolate brown ceramic is
covered with tiny raised dots of white and the effect is mesmerizing.
Signed Vintage 1960s Aladdin Electric Table Lamp Abstract

Ceramic Pottery. Here for sale is a very unique find, an abstract
table lamp by Aladdin, the base is signed. It is made of ceramic
pottery and has a heavy glaze over it. The lamp is of a unique form
resembling a rock or drift wood. It was reclaimed from an old
ocean side motel in Maine. It stands 9" tall and 8" wide at the base.
Overall including the shade it is 20" tall.
106
Spa set
Rooted In Clay Votive/Tea light Holder
This uniquely creative and handcrafted Textured Votive or Tea
light Holder made by Rooted in Clay Pottery, features many different white, brown, and honey glazed colors. On the inside of the
bowl features a contrasting green glaze, this is an earth-toned,
beautiful pottery piece. All of Rooted in Clay Pottery pieces are
made using nature and natured-inspired designs. This pottery
piece is the perfect decoration for any home. Needless to say, all
of rooted in Clay's Pottery pieces are very unique and highlighted with natural bark and leaf
textures that are sure to impress anyone!
Vintage Blue Mountain Pottery Candle Holders Cobalt Blue

Look at the beautiful cobalt blue glaze on this set of three vintage
Blue Mountain Pottery candle holders. The largest candle holder
has a large loop-shaped handle and stands approximately 7 1/2
inches tall. The set of two smaller candle holders stand approximately 2 1/2 inches tall. These candle holders are unmarked. The red clay used by BMP is
evident on the bottom of the candle holders. They are in excellent vintage condition with no
chips, cracks, or crazing.
Great Bay Pottery Creamer Our handmade pottery creamers and

sugars are the perfect way to store and serve coffee and tea. Functional and decorative, our stoneware pottery sugars, creamers, and
sets are the perfect addition to your dinner and coffee table. Creamer - 4.25"h x 3.5"w 10oz.Sugar Bowl - 3.75"h x 3.75V
107
Mud works Pottery Toothpick Holder by JoAnne Stratakos.MudWorks Pottery introduces the Toothpick Holder handmade by JoAnne Stratakos. Product Dimensions
are approximately 3.5" Height by 2" Width.
Blue Mountain Pottery Vintage Candle Holders

Blue Mountain Pottery vintage candle holders. Beautiful
display pieces. Excellent condition. Made in the '60's or
'70's. No chips, cracks, or repairs on this piece. BMP
Canada on the bottom as shown. Blue Mountain Pottery has officially ended production of
items as of the fall of 2004. Unable to compete with low quality mass produced pottery ware
items from China.
108
5.2. Service Process

Product / Service process
The Pottery Design Company is the industries that provide the very high quality,
modern and the produce attractive the customer. The Pottery design company have own manufactory for producing the product because it will forward force the growth to company. We
control the processes of operating and then serve directly to the consumers. This is known as
vertical integration. We serve our products directly to consumers by do not need to due with
intermediate. From this way, we use forward integration for developing our business. The
purposes of using growth strategy are increasing the number of sales and market share.
Service process; The Pottery Design Company was divide the service in 2 services.
1. The Pottery Design shop is opened (9 am- 9 pm.) daily. We offer the product in the
store the customer can choose and can touch the product that they want to buy by
themselves.
2. The Pottery will delivery to the Hotel& Spa in Chiang Mai. We show the process
from model picture
Store atmospherics
Lighting: This store is use the light the show the feeling in artist. In the zone of show
product use the orange light. Zone counter of cashier use white electric light decorate on the
ceiling. In front of the store we use white electric light also. The pottery must use fullspectrum light, but you must have good lighting in your work space. The best lighting will be
ambient rather than spotlights. It makes the store attractive when people pass this way, they
will visit in our store.
Color: Our store use cool color to paint. The wall was paint in white color because it
helps the customer can see the pottery obviously. The floor of store is light brown because in
the store will build the art emotion for customer. It makes the customer want to own the pottery.
Music: The Pottery Design Company serves the chill and classic music. It makes the
customer feel relaxation and live in the shop for a long time. It can help to sale more products
from our company.
Scent: We will use the fresh or natural scent in the store because it helps the customer
want to live in long time and effect to buying behavior of customer.
109
5.3 Logistic Management

Merchandizing: According to the pottery design has own shop for the customer,
so it make the customer easy to purchase the product and can touch real product.
Deliver to Hotel & Spa: The customer see the catalog and order through the representative of pottery design. Our Company will ship the product to the customer at Chiang
Mai. After that the customers order the product, the staff will packaging and delivered product within 5 hour (190 km.).Next in each deliver product we will guarantee the product and
check product before customer receive.
Trading: It include the order process, account receivable, inventory control,
check quality, and the insurance for staff and security system its effective management as
well as accurate finance and accounting(8,660 baht)
The Pottery wills delivery to the Hotel& Spa in Chiang Mai. We show the
process from model picture
Customer (Hotel&Spa)
Agree to order
Present Catalog, Decorators
Delivery
Pottery Design Company
Check products
Payment
Customer receives
Figure 5.1: Logistics process
110
5.4 Our Packaging

Our company chooses Asia Paper Bag Company to produce the bag and boxed for our
company.
Asia Paper Bag Company Limited
ASIA PAPER BAG CO., LTD is one of the leading manufacturers and exporters of paper bags and boxes in South East Asia. Established in 1968, we now produce over 5 million
bags per month. In addition to supplying all over Thailand, we export to more than 30 countries around the world.
We care about the Environment therefore we use recycled materials for our quality
products. With our modern offset printing technology we are capable of printing up to 5 colors / 2 sides.
Folding is by to machine or hand allowing us to produce bags of any size or style. Handle styles include paper twisted, cotton and nylon rope.
We are the selected list of Department of Export Promotion, Ministry of commerce.
For quality bags and boxes of all kinds at competitive prices contact ASIA PAPER BAG
CO., LTD.
General company information:
Contact: Steven Surya
Address: 499-499/1 Samwa Rd., Bangchan, Ket Klong Samwa, Bangkok, Thailand
Country: Thailand
International phone number: 66-2-90621505
International Fax: 66-2-90621578
Website: www.asiapaperbag.com
Business Type: Manufacturing
111
The Pottery design company bag:
Figure 5.2: The bag of pottery design
Code No.
K-R2765
Character
Paper Carrier Kraft Bags
Material
Naturally degradable or can be recycled. Available with flat tape

handle or twisted paper
Size availa- Size no.
I01
I02
I03
I04
15x8x17
20x9x8
26x10x23
33x12x27
ble
size(cm.)
We choose Paper Carrier Kraft Bags of Asia Paper Bag Company. The bag size that we
choose is 44x15x38 cm. We choose light brown color, recycled brown craft paper made. Naturally degradable or can be recycled. Available with flat tape handle or twisted paper. Texture with PP rope handle and screen our logo on every bag to show unique of our company to
our customers. The prices of bag follow the table below:
Number of bag
Baht per piece
less than 500 pieces
20 Baht
501-1,000 pieces
17 Baht
1,001-3,000 pieces
15 Baht
More than 5,000 pieces
10 Baht
112
The Pottery Design company box:
Figure 5.3: The box of pottery design
Box
Code No.
Size
BPDC 001
15x10x15 cm
BPDC 002
25x25x20 cm
BPDC 003
60x45x50
We choose 3 size of box that is 15x10x15 cm, 25x25x20 cm and 40x35x40 cm. All of
boxes are brown board 350 grams, colors printing, and glossy lamination and screen our logo
on every box to show unique of our company to our customers. The prices of box follow the
table below:
15x10x15cm
25x25x20 cm
60x45x50 cm
(Baht/pc.)
(Baht/pc.)
(Baht/pc.)
Less than 500 pieces
10 Baht
20 Baht
40Baht
501-1,000 pieces
9 Baht
19 Baht
39 Baht
1,001-3,000 pieces
7 Baht
16 Baht
37 Baht
3,001-5,000 pieces
6 Baht
14 Baht
34 Baht
More than 5,000 pieces
5 Baht
12 Baht
30 Baht
Number of box
113
The cost of bag and box per year:

The amount of bags and boxes evaluate from the unit in sale forecast in each year. The cost of packaging is high cost in November- March.
The month (July) the company has events in each year. The details of cost in each year show on the schedule:
Table 5.1 Total the cost of bag and box year 2012
Year 1
Jan.
Feb.
March
April
May
June
July
Aug.
Sep.
Oct.
Nov.
Dec.
144
95
89
25
20
54
20
45
99
28
256
50
925
10
10
10
10
10
10
10
10
10
10
10
10
120
1,440
950
890
250
200
540
200
450
990
280
2,560
500
9,250
123
133
195
55
50
67
123
55
36
34
102
150
1123
12
12
12
12
12
12
12
12
12
12
12
12
144
Cost of Box
1476
1596
2340
660
600
804
1476
660
432
408
1224
1800
13476
No.of large
255
167
245
88
79
30
140
70
56
70
158
190
1,548
34
34
34
34
34
34
34
34
34
34
34
34
408
8670
5678
8330
2992
2686
1020
4760
2380
1904
2380
5372
6460
52632
11,586
8,224
11,560
3,902
3,486
2,364
6,436
3,490
3,326
3,068
9,156
8,760
75,358
No.of bag
Baht per piece
Cost of Bag
Total
No.of Middle
box
Baht per piece
Baht per piece

Cost of box
Total of cost
114
Year 2
Jan.
Feb.
March
April
May
June
July
Aug.
Sep.
Oct.
Nov.
Dec.
135
50
89
20
30
54
57
45
123
28
256
70
957
10
10
10
10
10
10
10
10
10
10
10
10
120
1,350
500
890
200
300
540
570
450
1,230
280
2,560
700
9,570
100
133
195
55
55
67
123
55
36
34
112
205
1170
12
12
12
12
12
12
12
12
12
12
12
12
144
Cost of Box
1200
1596
2340
660
660
804
1476
660
432
408
1344
2460
14040
No.of large
280
210
245
112
88
50
140
78
67
75
158
220
1,723
34
34
34
34
34
34
34
34
34
34
34
34
408
9520
7140
8330
3808
2992
1700
4760
2652
2278
2550
5372
7480
58582
12,070
9,236
11,560
4,668
3,952
3,044
6,806
3,762
3,940
3,238
9,276
10,640
82,192
No. of bag
Baht per piece
Cost of Bag
No.of Middle box
Baht per piece
Baht per piece

Cost of box
Total of cost
Total
115
Year 3
Jan.
Feb.
March
April
May
June
July
Aug.
Sep.
Oct.
Nov.
Dec.
156
95
90
35
44
49
70
45
95
28
256
50
1,013
10
10
10
10
10
10
10
10
10
10
10
10
120
1,560
950
900
350
440
490
700
450
950
280
2,560
500
10,130
140
133
205
30
30
67
100
60
45
50
132
178
1170
12
12
12
12
12
12
12
12
12
12
12
12
144
Cost of Box
1680
1596
2460
360
360
804
1200
720
540
600
1584
2136
14040
No.of large
205
167
245
88
85
90
270
70
88
70
158
199
1,735
34
34
34
34
34
34
34
34
34
34
34
34
408
6970
5678
8330
2992
2890
3060
9180
2380
2992
2380
5372
6766
58990
10,210
8,224
11,690
3,702
3,690
4,354 11,080
3,550
4,482
3,260
9,516
9,402
83,160
No. of bag
Baht per piece
Cost of Bag
No. of Middle box
Baht per piece
Baht per piece

Cost of box
Total of cost
Total
116
Year 4
Jan.
Feb.
March
April
May
June
July
Aug.
Sep.
Oct.
Nov.
Dec.
175
101
129
33
34
54
70
29
90
34
120
56
925
10
10
10
10
10
10
10
10
10
10
10
10
120
1,750
1,010
1,290
330
340
540
700
290
900
340
1,200
560
9,250
190
140
205
67
50
67
123
90
36
56
224
150
1398
12
12
12
12
12
12
12
12
12
12
12
12
144
Cost of Box
2280
1680
2460
804
600
804
1476
1080
432
672
2688
1800
16776
No.of large
220
167
245
93
79
45
277
90
70
89
305
277
1,957
34
34
34
34
34
34
34
34
34
34
34
34
408
7480
5678
8330
3162
2686
1530
9418
3060
2380
3026
10370
9418
66538
11,510
8,368
12,080
4,296
3,626
2,874 11,594
4,430
3,712
4,038
14,258
11,778
92,564
No. of bag
Baht per piece
Cost of Bag
No.of Middle box
Baht per piece
Baht per piece

Cost of box
Total of cost
Total
117
Year 5
Jan.
Feb.
March
April
May
June
July
Aug.
Sep.
Oct.
Nov.
Dec.
Total
No. of bag
89
77
92
15
40
22
101
36
57
28
76
73
706
Baht per piece
10
10
10
10
10
10
10
10
10
10
10
10
120
Cost of Bag
890
770
920
150
400
220
1,010
360
570
280
760
730
7,060
No.of Middle box
255
133
195
97
34
89
170
45
36
34
223
150
1461
12
12
12
12
12
12
12
12
12
12
12
12
144
Cost of Box
3060
1596
2340
1164
408
1068
2040
540
432
408
2676
1800
17532
No.of large
255
230
254
70
99
90
198
100
78
65
205
278
1,922
34
34
34
34
34
34
34
34
34
34
34
34
408
8670
7820
8636
2380
3366
3060
6732
3400
2652
2210
6970
9452
65348
12,620
10,186
11,896
3,694
4,174
4,348
9,782
4,300
3,654
2,898
10,406
11,982
89,940
Baht per piece
Baht per piece

Cost of box
Total of cost
118
5.5 Raw Materials Cost

Raw Materials
1. Clay
Clay selection is necessary to consider especially for producer. They need to understand and know the qualification of clay because there are many types of clay with different
qualifications. Producer has to know the chemical composition, plasticity, shrinkages and fire
color which are the basic needs for apply to the right objectives of producer. Clay divides into
2 types
Primary or residual Clay
Primary clay is found in the same place as the rock from which it is derivedit has 28
not been transported by water or glacier and thus has not mixed with other forms of sediment.
Primary clay is heavy, dense, and pure. It includes kaolin that often used in ceramic and refractory clays can withstand high temperatures. It contains less sand and fewer fragments.
Primary clays, when they have been cleared of rock fragments, tend to be relatively pure and
free from contamination with nonclay minerals. Potter value primary clays for their purity,
their whiteness, and their freedom from objectionable mineral or organic contamination.
Most kaolins are primary clays.
Secondary or sedimentary Clay
Secondary or sedimentary clay is formed of lighter sediment that is carried farther in

water and deposited. This secondary clay, a mixture of sediment, is finer and lighter than
primary clay. It is clay that has been transported from the site of the original parent rock. Although water is the most common agent of transportation, wind and glaciers may also carry
clay. Transported clays are more common than primary clays. They are ordinarily composed
of material from a variety of sources. They are apt to contain iron, quartz, mica, and other
impurities. It varies widely in composition. Including ball clays are highly plastic secondary
clays with little iron content. The great majority of secondary clays contain enough iron to
make them fire to a buff, brown, or red color, and the maturing temperature is usually quite
low. Varying additives give the clay different characteristics. Clay comes to a production potter in one of two formsas a powder to which water must be added, or with water already
added.
28
http://blog.sina.com.cn/s/blog_4fcaa5bb0100ouj3.html
119
Thus, we select secondary clay which is ball clay

from Pa Tueng, Mae jan, Chiang Rai because there
are clay which have suit characteristics for our production and easy for us to carry clay to our manufacture due to located around our area. Clay that we use
involve with composed of material from a variety of
sources. They contain iron, quartz, mica, and other
impurities. This reduces steps in production. We
dont need to mix other materials for molding because
ball clay already has in itself and we can save the
production cost. The potter is easy to mold pottery
because ball clay is highly plastic. Moreover, the
great majority of it contain enough iron
to make them fire to a buff, brown, or red color, and
the maturing temperature is usually quite low.
We hire a Backhole to carry clay from source to company 5 cubic truck then deliver to our
manufacture. We dig out clay at depth 2 meter, width 4 meter length 6 meter per time. The
cost of clay is 350 Baht per time (full in 5 cubic trucks). Because clay that we use is around
our company, we can get a cheap price. We plan to order 2 times per month so; we pay for
clay 700 Baht a month. We will order clay at the same amount in each month because we
have a method of clay preparation before molding. It take long time for waiting ready clay
that suit to mold pottery so, we need to keep large amount of clay in our stock.
Figure 5.4: The source of raw materials
120
2. Water
We need to use water as a mixture of some dried clay. This makes an easy way for
potter to mold pottery more smooth. We cannot identify how much water we need to mix
with clay. It depends on condition of clay at that time. Sometimes there are no need water but
sometimes, water is required.
3. Wood ash glazes

Wood ash is an alkaline containing widely variable amount of Ash from many plants.
We also use local plants as ingredient in wood ash such as longan and lichee plants. We can
find those plants around our area so, we dont need to pay for this. We can save the cost of
raw materials. The ingredients that we mix as wood ash glaze as follow:
Terminalia Alata
Combretaceae
Longan tree
Lychee
121
4. Ferric oxide(color stain)

We use color power in painting with high performance
quality ceramic color stains, superfine particle size ready
to use. It is suitable for decorating by decal, colored glazes
and underglaze colors on earthenware, stoneware and porcelain. This color stain is suitable for firing range 10001400 c. The retention is to keep the color into dry place
and before using in each time, should blend in its color for
more smooth when painting.
We use 30 colors stain for our painting pottery. The size of each color is about 5 kg. (1kg. =
300 Baht). Thus, we need to pay for color stain 45,000 Baht at the first time that we start
doing business [(5kg 300 Baht) 30 colors]. We order color stain from Cowin Color Co.,
Ltd. where is located in 86 Moo 7, Thakham Road Samaedam, Bangkhunthian, Bangkok
10150 Tel: 02 453 1788 , Website: http://www.cowincolor.com/
SF-6140
Black/Co-Free
SF-6149
Black
SF-6168
Stone Grey
SF-6250
Royal Blue
SF-6256
Cobalt Blue
SF-6258
Deep Blue
SF-6262
Teal Blue
SF-6280
Turquoise
SF-6300
Chocolate
SF-6301
Dark Brown
SF-6336
Red Brown
SF-6412 Chrome Green
SF-6449
Dark Green
SF-6450
Peacock
SF-6646
Bright Green
SF-6500
Scarlet
SF-6502
Bright Red
SF-6521
Red Orange
SF-6527
Coral
SF-6530
Pink
SF-6533
Alumina Pink
SF-6535
Rose
SF-6540
Maroon
SF-6550
Violet
SF-6575
Lilac
SF-6601
Mandarin
SF-6339 Salmon Brown
SF-6623 Praseodymium
122
Table 5.6
Total cost of Raw Materials
No.
Descript
Total
Clay
8,400
Ferric oxide(color stain)
90,000
Total
98,400
5.6 . Direct Labor
1. Factory Manager
: 1 position
Salary/ month
15,000 baht
Responsibilities:
To manage the overall the operations of manufacturing, resale, delivery and customer
services process, Day-to-day working relationship with operations team, technical
team and commercial team. Manage the overall operations outputs to ensure optimum
service levels, productivity, cost efficiency and quality.
Supply Chain
Ensure that on-time delivery is achieved and Customers expectations on standards

and requested delivery lead time are met
Manage supply chain for re-sales items to optimize both service and inventory days
Oversee the procurement of the equipment and raw materials to ensure that they meet
with IFF quality and delivery lead time.
Manage the storage of the raw materials to ensure that quality is maintained and firstin-first-out procedures are followed.
Manage warehouse and distribution to ensure cost efficiency and effectiveness
Optimize inventory days minimum inventory for maximum service levels
Minimize SMOG and Aging inventory
Production
Continuously improve production and production supply process to increase capacity
Measure utilization, anticipate capacity issues and resolve on time
Oversee and manage the safety and hygiene of the manufacturing plant to provide a
safe and clean working environment and to meet the GMP and IFF safety standards
(SERA).
123
Oversee proper Preventive Maintenance and other maintenance activities
Quality
Oversee the QC process to ensure the consistency of the quality in both raw materials
and products.
Implement quality behavior in people
Oversee the whole FL production and warehouse process to ensure optimum quality
and meet GMP, AIB and HACCP standards.
Ensure full traceability for all Raw Materials and Finished Goods
Manage Customer Complaints, root cause analysis and implement preventive actions
Manufacturing Expense
Manage the expenses of the operations unit to ensure that they meet the budget set
(LIP)
Continuously seek cost optimization, balancing throughput, inventory and
manufacturing expense
Operations Planning and execution
Set PMP goals for the staff of operations unit aligned with operational targets and
plans
Identify training and development needs to improve the skills, performance and occupational health and safety of the employees.
Develop the Site Master plan (5 year outlook) for required capacity and budget requirements; annually prepare the Operations Capital Budget; prepare Capital requests
and manage capital projects
Develop the Operations Plan based on Operational targets and capital Budget
Requirements:
Bachelor degree in Food Science or related field.
More than 5 years experiences in managing a manufacturing plant and logistics.
Strong communication skills and leadership skills
Strong knowledge and implementation experience in GMP/HACCP
Customer-oriented and quality oriented
2. Technician : 1 positions
Salary / month
8,500 baht
124
3. Potter
: 10 positions
Salary / month
6,000 baht
Responsibilities:
More than 5 years experienced with technical knowledge of pottery manufacturing.
Having numerical skills by calculating cost of materials used in his design
Working with accurate information and details
Can work in Computer using Illustrator or anymore
Requirements:
Experience over : 5 years
Age begin 30 years or above
Gender : Male/Female
4. Product Designer
: 1 position
Salary / month
9,500 baht
Responsibilities:
Multi-tasking: graphic designers often work on more than one design brief at a time.
Using a wide range of media, including photography and computer aided design.
Developing design briefs by gathering information and data to clarify design issues.
Thinking creatively to produce new ideas.
Contributing ideas and design at work to the overall brief.
Producing accurate and high quality work.
Using innovation to redefine a design brief and meet the constraints of cost, time and
client.
Interpreting the business needs.
Keeping abreast of developments in IT, particularly design programs.
Requirements:
Male/Female aged not over 28
Bachelors Degree in Arts, design or related field.
Good command in Photoshop, Illustrator etc.
Fresh graduated preferable.
Self-motivated, Innovative and team player.
Highly responsibility and able to work under pressure
Good command in English both spoken and written.
125
Driving License holder and military exemption.
5. Quality Controller
: 1 position
Salary / month
8,000 baht
Responsibilities:
To plan, implement and supervise QA function for EOC, Tablets and Outsourcers
process including sampling, rejection and evaluation of raw materials and ensure that
production processes are in accordance with Good Manufacturing Practice (GMP),
Hazard Analysis Critical Control Point (HACCP), Good Laboratory Practice (GLP)
and Standard Production Instruction (SPI)
Requirements:
Bachelor Degree in Food Science / Food Technology / Biotechnology / Product development / Food engineering or higher degree in related field.
Master Degree in Business Administration is advantage.
At least 6 years experience in food industry for a graduate of Bachelor Degree in

Science and 5 years for MBA
Strong initiative and follow-through
Good interpersonal Skill and communication skill
Strong leadership
Fluent English communication and computer literacy
6. Stock Controller
: 1 position
Salary / month
7,000 baht
Responsibilities:
Report to Production Director
Subordinate is 4 Section Manager, and 110 operator in production department
To be the window to connect between Director and Staff
Develop the operations team, including supervisors, leads, and associates, into the cohesive staff to properly maintain a Zero defects philosophy
Create scheduling tools to assist in controlling department work load uniformly across
a specific time horizon, Planning the production and material, man
Ensure that operators in each department accomplish their task as per established rules
and procedures
126
Ensure that the material is dispatched to the various sectors and that the flow of material meets the plans
Supplies adequate and timely reports to upper management
Requirements:
Age 33 years old up
Bachelor Degree in Industrial engineering, or related field
5 years experience in Production Management, Manufacturing Environment, production planning
2-3 years experience in Supervisor or Leader Level
Have a knowledge about Statistics process control (SPC), Six Sigma, TQM is a plus
Good in English for speaking, listening, reading & writing
Have a leadership skill
Ability to solve problem
Have a good human relationship
7. Baking Person
: 1 position
Salary / month
5,000 baht
Responsibilities:
Responsible for conceptual design, detailed design, equipment specification, identify
Measurement & Verification System (M&V), construction and commissioning supervision, inspection, training, and installation of M&V system, monitor its efficiency
and verify the saving according to the M&V system.
Design and supervise construction of Advance Large Scale Energy Efficiency Project,
Productivity Improvement, Environment and Quality project such as Cogeneration
Plant - Biomass/ NG/ Solid Fuel, Absorption Chiller, Heat Recovery, etc., for our
clients (Industrial, Commercial Building or other business).
To collaborate with the project manager, contractor or client during project phases related to electrical engineering issues.
Coordinating and visiting contractors on site and advising on electrical engineering issues
Requirements:
Male Thai Nationality
Bachelors degree or higher in Electrical Engineering.
Minimum 2-3 years experience in Electrical design and project management.
127
Engineering License: Associate Engineer or higher level from Council of Engineers.

Hands-on experiences with Power Generation System, HV/MV Substation, Refrigeration, Air Conditioning System, Renewable Energy and other Energy Efficiency Technologies are preferable.
Experience with Energy Efficiency Project, Construction of power plant, work with
Consulting Company in energy field, would be an advantage.
Ability to influence and motivate the project team through interpersonal skills
Ability to learn and self improvement
8. Packaging
Salary / month
: 1 position
6,000 baht
Responsibilities:
Multi-tasking: graphic designers often work on more than one design brief at a time.
Developing design briefs by gathering information and data to clarify design issues.
Thinking creatively to produce new ideas.
Contributing ideas and design at work to the overall brief.
Producing accurate and high quality work.
Interpreting the business needs.
Requirements:
Male/Female aged not over 28
Bachelors Degree in Arts, design or related field.
Fresh graduated preferable.
Self-motivated, Innovative and team player.
Driving License holder and military exemption.
9. Delivering Person
: 1 position
Salary / month
6,000 baht
Responsibilities:
To driving a car to serve products to customer
To buying raw materials and equipment
128
Requirements:
Male Thai Nationality
Ability to solve problem
Have a good human relationship
Table 5.7
Total direct labor cost per month
No.
Position
Quantity
Salary
Total
Factory Manager
15,000
15,000
Technician
8,500
8,500
Potter
10
6,000
60,000
Product Design
9,500
9,500
Quality Controller
8,000
8,000
Stock Controller
7,000
7,000
Baking person
5,000
5,000
Packaging
6,000
6,000
Delivering person
6,000
6,000
Total
125,000
129
5.7 Manufacturing Overhead

1. Factory utilities
1.1 Water Expense / month

Water is the important factor in the process of produce the pottery. From the information if the Cray one ton, we will use water 300 liters. For Pottery Design, the operation will
depend on the sale forecast per month because our sale base on amount of tourists (Thai and
foreigner) who come to Chiang Rai and amount of new hotel and spa in Chiang Mai. We also
forecast amount of selling pottery base on seasonal factor. Thus, water expenses per month
will not the same.
Table 5.8 Water tariffs 29
29
http://www.mwa.co.th/ewt/mwa_internew/watercost.html
130
Table 5.9 Total water expense per month
No.
Month
Water volume/cu.m.
Water expense
General service
Jan
80
1,337
550
Feb
80
1,337
550
Mar
80
1,337
550
Apr
75
1,247
550
May
75
1,247
550
Jun
75
1,247
550
Jul
60
977
550
Aug
60
977
550
Sep
85
1,428
550
10
Oct
85
1,428
550
11
Nov
80
1,337
550
12
Dec
80
1,337
550
Total
VAT 7%
Total
132
2,019
132
2,019
132
2,019
126
1,923
126
1,923
126
1,923
107
1,634
107
1,634
138
2,116
138
2,116
132
2,019
132
2,019
23,366
131
1.2 Electricity Expense / month
Electricity is very important factor in our company because the method of dried will
use the electricity and almost process in production will use it also. We estimate for use electricity 22-33 K.W pressure and use in peak time. So, the electricity bill calculates from:
22-23 meter pressure in Time of use rate (TOU)
Estimate use of electricity 850 units* 2.6950
=2,290.75
Baht
Add. (+) Service expense
= 228.17
Baht
Add. (+) VAT 7 %
=176.32
Baht
Total Electricity expense per month
=2695.25
Baht
Energy Charge
Service fee
(Baht/Unit)
Time of Use Rate (TOU)
(Baht/Month)
Peak
Off Peak
Pressure 22-23 Kilovolts
2.6950
1.1914
288.17
Pressure 22 Kilovolts
2.8408
1.2246
288.17
Table 5.10 The Time Of Use Rate (TOU) 30
*Peak
Off Peak
30
Mon-Fri: 9a.m. - 8 p.m.

Mon-Fri: 8p.m. - 9 a.m. & Holiday
http://www.pea.co.th/th/rates/rates_separateTOU3_2to6_2.htm
132
Factory insurance
1. Car insurance
Figure 5.5:
Logo Ayudhya Allianz C.P.
Pottery design has to purchase the car insurance via www. Todayinsure.com. It is Allianz cp insurance, which is Allianz cp 2 plus car insurance. The insurance plan provides
more cover to the damage to the vehicle insured from land transport. The limited protection
that we will get is 1,000,000 Baht. So, the Allianz cp 2 plus insurance plus taxation per year
is 7,740 Baht per year and plus enactment car free is 920, so total of insurance car plus
enactment car free is 8,660 Baht per year. It is a fix cost that we have to pay in the beginning
of the year.
2. Fire insurance
Figure5.6:
Logo Muang Thai Insurance
Pottery design does fire Insurance with Muang Thai Insurance with limits protection
is 2,000,000 Baht and insurance rate is 2,579 Baht per years, it is a fix cost. Muang Thai Insurance are protect everything in the shop and protection for year
133
5.8 Operating Cost

Table 5.11 Total operating cost
Operating Cost
No.
Descript
2012
2013
2014
2015
2016
Raw materials
98,400
98,400
98,400
98,400
98,400
Direct labor cost
125,000
125,000
125,000
125,000
125,000
Water Expense
23,366
23,366
23,366
23,366
23,366
Electicity Expense
32,340
32,340
32,340
32,340
32,340
Factory insurance
11,239
11,239
11,239
11,239
11,239
75,358
82,192
83,160
92,564
89,940
365,703
372,537
373,505
382,909
380,285
The cost of bag and

6
box
Total
134
Table 5.12 Total operating cost Year 2012
135
136
137
5.9. Conclusion
We serve 2 types of modern pottery to consumers which are home ware (plate, bowl.
Spoon and fork and teapot) and decorative items (vase, lamp and spa set). We produce pottery by natural resources which can easy to find near our area. The raw materials include with
ball clay that compose a variety of sources. The potter is easy to mold pottery because ball
clay is highly plastic. Water is also required. And the wood ash glazes use local plants as ingredient such as longan and lichee plants. We use color stain which is secure for general
usage. Using local material can reduce the production cost. Our pottery is unique style which
consumer can perceive value from them. The health of consumer will be safety when they use
our pottery because we use natural resources. For service process, we have two processes
that serve to the consumer who come to our shop. We open at 9 am- 9 pm. daily so, they can
choose and can touch in real. We concern in the atmospherics of store especially on color,
scent, lighting and music. And another process is
we serve to hotel& Spa in Chiang Mai.
We will give the catalog and order through the representative of company. We will deliver
the product to them at Chiang Mai. We provide the protected box for breaking of product and
having a company paper bag for consumer. We also have a special box for consumer who
purchases our product as a gift for special occasion. In operation process, we require the qualifications employees work with our company. We need 9 positions for operation method
which are factory manager, technician, potter, product designer, quality controller, stock controller, baking person, packaging and delivering person. For manufacturing overhead, we
need to pay for factory utilities which consist of water expense and electricity expense.
Moreover, we have to pay for the insurances of companys car and the fire of company.
138
Chapter 6
Administration Cost
139
CEO
Top Manager
Human Resource
Manager
Factory Manager
Technician
Research &
Development
Design Product
Quality Control
Stock Control
Marketing
Manager
Production
Control
Recruitment
Advertising
Produce &
Baking
Training
Selling
Financial
Manager
Accountant
Packaging
Delivering
6.1 The Organization Chart of Pottery Design
140
6.2. Administration Expense

6.2.1. The Employee Salary of Pottery Design Department 31
1. Managing and controlling all department position
Top manager department
1 person
Total payment of salary
17,000 baht
17,000
Baht
2. Employee in the Financing department
Financing Manager
1 persons
15,000 baht
Accountant
1 persons
13,000 baht
28,000
Baht
3. Employee in the Marketing department
Marketing Manager
1 person
11,000 baht
Sales person
1 persons
7,500 baht
Advertising Assistant
1 persons
6,000 baht
** Sale person commission 0.1% for sale over-times

24,500
Baht
4. Employee in the Human Resource department
Human Resource Manager
1 person
10,500 baht
Recruitment
1 person
7,500 baht
Training & Developing
1 person
7,500 baht
25,500
Baht
5. Employee in the other work department
Housekeeper
1 person
4,500 baht
Security Guard
1 person
4,500 baht

Total salary expense/month
9,000
104,000
Baht
Baht
**Overtime must be paid at time and one-half the regular rate of pay. The regular rate is an
hourly rate that will change for a salaried employee based upon the number of hours worked
31
http://www.adecco.co.th/Uploads/Knowledge-Center-Thought-Leadership/Thailand-Salary-Guide/Adecco-ThailandSalary-Guide-2011.pdf
141
in a week. Since salary constitutes wages at straight time for all hours worked, the employer
owes an additional half-time for the hours in excess of 40 in a week.
Explanation of Employees 32
Some things that the employee should consider in their own development include
seeking a variety of assignments, tackling tough problems and asking for feedback. Coaching
is another helpful activity, both in looking for opportunities to coach others and finding good
coaches for him or her. It can help to ask for feedback when working with a variety of people
and in a variety of situations. Employees should be looking for developmental relationships
that can provide a variety of learning. They can also identify goals for new skills and abilities
and then look for ways to meet those goals. It can also be helpful to attend classes and workshops to fill in conceptual needs.
The qualification of employees
Top manager department
Specific Accountabilities:
Controlling and monitoring daily operations and continuing improvement service level included staffs performance together with subordinates.
Set up the reasonable control system to avoid error and omission operations
Controlling and monitoring DSO, billing and collection incl. aging accrual cost and
income in monthly.
Controlling and monitoring revenue, cost of service, GP and operating expenses to

achieve companys expectation.
To control and monitor Branch performance according to ISO procedure.
Work closely with Product Management and sales to set up financial and volume targets and support Key Account business development.
Work closely with Product Management to ensure operational excellence and process
optimization.
32
Other responsibilities are per Managing Director assignment
http://dwd.wisconsin.gov/er/labor_standards_bureau/publication_erd_13109_p.htm
142
Skills Required:
Highly leadership skills
Proficient in English and the other language is advantage.
Human Relationship Management skills
Office Management skills
Business Management skills
Communication and Negotiation skills
Human Resources skills
Financing Manager
Responsibilities:
Responsible for formulating business budgets/planes
Improving the accounting function
Ensuring the statutory financial statements and annual accounting reports are prepared
in a timely manner
Control the operating expenses and capital expenditure program and ensuring that
taxation and Regulatory affairs of the business.
Optimize the effective use of personnel, technological resources and other business
assets
Requirements:
Thai nationality only
Bachelor degree in Finance & Accounting or any related fields
At least 5 years professional experience in a similar post is required
Clear understanding of accounting principles
Good communication of both spoken and written English
Proficient in Microsoft Office program especially Excel (advance level)
Accuracy, analytical thinking with strong business sense
Ability to plan, organize and generate expected result under pressure
Good knowledge in taxation and legal issues
Communicate with tenants on various payment
143
Accountant
Responsibilities:
Check and coding Daily Collection report and properly posting to G/L and ensure that
all documents are properly attached (Daily Collection Vouchers, Pay-in slip, Invoices,
Tax Invoices, and Withholding Tax Certificate).
Prepare output VAT report and reconcile to G/L.
Maintain all copy of Maintenance Service contracts
Maintain & update Inventory system (APPX). Also prepare the reconciliation between Inventory System (APPX), G/L, and Inventory System maintained by Sigma.
Match T order number between T billing and T cost, and prepare monthly analysis for
T billing in advance and T cost in process.
Prepare monthly disbursement withholding tax (deducted from vendors) return to
government, and reconcile to G/L.
Prepare monthly analysis and reconciliation reports as concerned
Prepare bank guarantee requisition to banks and maintain control files for follow up.
Also prepare the monthly reconciliation between company record and bank record.
Prepare a purchase tax report for submission to government on monthly basis.
Prepare purchase tax reconciliation with G/L.
Prepare monthly VAT return (. 30) and submit to government.
Prepare Pay-in slip for all checks/cash received from customers to be deposited to
bank the next day.
Coding and preparing vouchers for MER of employees and key in to APPX.
Requirements:
University graduate BA in Finance, Accounting or equivalent.
Good computer skills especially MS Excel
Good communication and interpersonal skills are required
Marketing Manager
Responsibilities:
Assist Brand Manager in brand equity management, market & competitors analysis,
and development of CP-branded product range innovation in overseas markets;
144
Work closely with Brand Manager in strategic implementation of below-the-line and

above-the-line activities as well as collaborate with related parties on packaging development and management;
Requirements:
Male/Female, aged between 21-25 years;
Holder of a Bachelors degree in Business Administration with Marketing major, or

other related disciplines with business-related major;
Possess 1-3 year hands-on experience in Marketing, preferably in Food and Beverage,
or FMCG; new graduates with high caliber for challenging assignments and opportunity are welcome to apply for the position;
Good command of English language and proficient with Microsoft Office programs,
the Internet, and e-mail application;
Sales person
Responsibilities:
Able to work independently to achieve company target
Handle order process from design to finish products
Dealing with merchandise quality and cost control
Handle merchandise assortment to achieve target
Flexible sourcing ability to selective target
Requirements:
Thai nationality, male or female, age 25 years old up
Bachelor or Master Degree's in Fashion Design or any related fields.
Minimum 1 years experience about Merchandiser of Apparel.
Good communication skill, strategic thinking, creativity, result details oriented and
problem solving skill as well as multi tasks skill.
Positive thinking, Active, Coordinative Creative, Initiative & Effective
Willing to work hard in fast moving & love challenge.
Advertising Assistant
Responsibilities:
Prepare or edit organizational publications for internal and external audiences
145
Establish and maintain cooperative relationships with representatives of community, employee and public interest groups.
Arrange public appearances, lectures, or exhibits for clients to increase product and
service awareness and to promote goodwill
Writing and editing in-house, articles and annual reports.
Requirements:
Bachelor or Master degree in Public Relations, Business administration, or related

fields
Minimum 4 years experience in area of news writer and public relations
Self-motivated, analytical skill and systematic thinking
Excellent communication, presentation and negotiation skills
Excellent command of both spoken and written English
Human Resource Manager
Responsibilities:
Support Trainers/ Account executive or team member for admin works
Delivering high quality services to participants on site for Training, Workshops, or

other projects.
Requirements:
Male or Female, not over 27 years of age
New Graduates are welcome, or with 1-2 years of work experience in the service industry or related field.
At least a bachelors degree in any field.
Possess professionalism and a customer service orientation.
Strong communication, interpersonal and organizational skills.
Recruitment
Responsibilities:
Assist Recruitment Specialists on operation and administration of recruitment & selection process, recruitment activities, and projects
Search and Screen resumes of the candidate and make an appointment to interview
Conduct in depth and face to face interview with the prospect candidates for final selection process before submitting short listed candidates to the customer.
146
Provide support to recruitment team for any recruitment activities, such as walk-in interview, open house, universities visit, etc.
Requirements:
Female only
Bachelor's Degree in IT or related fields.
Good interpersonal skill, has service mind, can work under pressure, self motivated,
good attitude
Training & Developing
Responsibilities:
Provide a first class career development service to the business in line with Groups
strategy of attract.
Develop and motivate our executive officers.
Ensure that executive officers are identified and development interventions are
created and launched, linking effectively to succession planning process.
Requirements:
Bachelors Degree or higher in HRM, Political Sciences or related field
Fluent in both written and spoken English
Microsoft Word, Excel and PowerPoint skill
Strong planning, implementation and influencing skills are required
Housekeeper
Responsibilities:
To cleaning office and manufacture
Access in shelf of pottery
Security Guard
Responsibilities:
To rescuer office and manufacture
Access in shelf of pottery
147
6.2.2. Rental Fee

The building official of our company was buying in part of operating cost.
Therefore we dont have rental free in administration cost.
6.2.3. The Cost of Facility Bill Payment

Telephone Expense33
The KX-TES824BX Advanced Hybrid Systems are phone systems which can
support your business and personal needs. The KX-TES824BX Up to 8 CO lines and 24 Extensions. Direct Inward System Access (DISA) with message. Uniform Call Distribution
(UCD) with message. Caller ID Display on SLT
Prepaid Promotion
Table 6.1 Calling Rate
Calling Rate
1st time
Package Deposite
(baht)
Destination: Mobile
Destination:
Fixed line
and 3BB Phone
International
Expired
(day)
number
Samll
50
100
0.35 baht/min.
1.50 baht/min.
Medium
300
0.30 baht/min.
1.50 baht/min.
Large
500
0.25 baht/min.
1.25 baht/min.
Special rate 60
countries.
365
(Estimate monthly phone bill is 1,790 Baht/per month.)

Internet Expense 34
A high-speed internet service by ADSL technology (Asymmetric Digital Subscriber
Line) via an existing phone line por. Maximum 6 Mbps download speed and 512 Kbps maximum uploading speed in always-on connection, unlimited internet access , with the transmission speed varying upon the distance and the quality of the lines.
33
34
http://www.totnetcall.com/VoIP/rate.aspx
http://www.toteservice.com/thai/adsl/
148
Promotion details of TOTs company
Require one-month advance payment
Pay 100 baht equipment deposit fee (Deposit fee will be refunded when the contract is terminated and router is returned in fine condition.)
The company will gradually increase speed to 6 Mb.
The package is 590 per month. Monthly fee (Exclusive of VAT 7%)
(Estimate monthly internet bill is 631.3 Baht/per month.)
Water Expense 35
We can get the water from Provincial Regional office. Rate of water calculate by
each person who use water by meter which recorded multiply current water rate the result
wont less than water tariffs minimum rate in each type.
Formula to calculate
Price of Water Tariffs = [amount of using water + service fee] + value add taxes. The price of
water is calculated by the user who use much or less in business. Its citizen begs for water
supply from government to invent and build water supply system. The government takes
some part of taxes revenues to water supply system to community with appraise water Tariffs
rate to user. The water supply is created and send but no use is wasteful for water.
Table 6.2 The water expense by Type of user
Type of user
Period of using water
Hose hold and
Government service
State Enterprises
(liter/month)
etc.(sting/liter)
and small busi-
industry and large
Water tariffs min-
ness(sting/liter)
business(sting/liter)
imum rate
Water tariffs mini-
Water tariffs mini-
mum rate
mum rate
35
0 - 1,000
0.755
0.900
1.00
10,001-20,000
0.850
1.175
1.300
20,001- 30,000
1.075
1.300
1.600
30,001-50,000
1.275
1.400
1.900
50,001- 80,000
1.400
1.440
2.100
100,001- 300,000
1.460
1.460**
2.150
http://www.business-in-asia.com/investment_costs2.html
149
300,001 - 1,000,000
1.470
1.470
2.175
1,000,001 2,000,000
1.480
1.480
2.150
2,000,001 3,000,000
1.490
1.490
2.125
3,000,001 more than
1.500
1.500
2.100
*** The company used rate 100,001- 300,000 = 1.460 Baht.

Price of water Tariffs
Estimate used (65,000 liter*1.440)/100 = 936 Baht
Service Fee
VAT 7% = 65.52 Baht
= 30 Baht
= 1,001.52 Baht
(Total 1,001.52 + 30 = 1,001.52 Baht/month)

We estimate for use electricity 22-33K.W pressure.
Electricity Expense / month 36
Electricity is very important factor in our company because the method of dried will
use the electricity and almost process in production will use it also. We estimate for use electricity 22-33 K.W pressure and use in peak time. So, the electricity bill calculates from:
Formula to calculate
22-23 meter pressure in Time of use rate (TOU)
Estimate use of electricity 350 units* 2.6950 = 943.25
Baht
Add. (+) Service expense
= 228.17
Baht
Add. (+) VAT 7 %
= 81.99
Baht
Total Electricity expense per month
= 1,253.42
Baht
Time of Use Rate (TOU)
Energy Charge
Service
(Baht/Unit)
(Baht/Month)
Peak
Off Peak
Pressure 22-23 Kilovolts
2.6950
1.1914
288.17
Pressure 22 Kilovolts
2.8408
1.2246
288.17
fee
Table 6.3 The Time Of Use Rate (TOU) 37

36
150
*Peak
Mon-Fri: 9a.m. - 8 p.m.
Off Peak
Mon-Fri: 8p.m. - 9 a.m. & Holiday
6.2.4. Training & Development of Employee

Employee development is a joint, on-going effort on the part of an employee and the
organization for which he or she works to upgrade the employee's knowledge, skills, and abilities. Successful employee development requires a balance between an individual's career
needs and goals and the organization's need to get work done. Employee development programs make positive contributions to organizational performance. A more highly-skilled
workforce can accomplish more and a supervisor's group can accomplish more as employees
gain in experience and knowledge, and also supported the commonly held belief that employee development programs make positive contributions to organizational performance. A
more highly skilled workforce can accomplish more as the individuals gain in experience and
knowledge. In addition, retaining an employee saves the organization a great deal of money.
One method of retention is to provide opportunities to develop new skills. In research conducted to assess what retained employees, development was one of the top three retention
items.
The Role of the Manager in Employee Development

The manager has several roles to play, but providing information and support to facilitate the employee's development is what is most important. There are a few basic roles for a supervisor in developing employees. They include:
Coaching employees to help them determine what they need for development
Providing both positive and corrective feedback
Offering organizational insight, information, and advice
Guiding the planning through goal setting and checking back over time
Allotting time and money for development experiences
Ensuring opportunities for applications of new learning
It is very helpful for an employee to get an honest assessment of their work, as well as access to others
who may be able to provide information or coach the employee. The successful supervisor will also
respect every employee's learning curve. It takes time for anyone to learn new skills and be able to
151
apply them well; this does not happen overnight. Building this development time into the application
of a new skill set will make the employee more successful.
(The cost of Training & Development of Employee is 20,000 Baht/Year)
152
6.2.5 Total Administration Cost Year 2012 - 2016
Table 6.4 Total Administration Cost Year 2012 2016
153
Table 6.5 The administration expense Year 2012
154
155
6.4. Conclusion
The expenses that an organization incurs not directly tied to a specific function such
as manufacturing/production or sales. These expenses are related to the company, and also
referred to as administrative cost. Our company has administration expense in official
parts. From the administration expense, The Pottery Design consist the cost of water, electricity, telephone, internet, salary of employees(except salary of employees in factory overhead),
internet, cost of official equipment, and also including cost of training and development of
employees. The amount of money that we can separate in two parts, there are fixed cost and
variable cost. For the fixed cost are including the pay roll method of salary payment, cost of
internet, cost of training and development. For the variable cost, there are including the cost
of water, electricity, telephone, and other official equipment depend on used. In the other
part, the rental free no has in this part because we have purchasing the land in the part of investing and also building of factory. In administration official, we require the qualifications
employees work with our company. We need 11 positions for working in official which are
top manager department, financing manager, accountant, marketing manager, salesman, advertising assistant, human resource manager, recruitment, training & developing, housekeeper, and security guard. Therefore, the cost that occurs within official will included in administration expense.
156
Chapter 7
Financial Analysis
157
Financial situation of company

Our company borrows money from investor. We borrow 10,000,000 Baht and the interest rate is 20 % per year. We will pay back the
principle and interest to investor every month.
7.1 Income statement
Table 7.1 Income statement Year 2012
Pottery Design company

Income Statement
For Year Ended December 31,2012
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
4,734,170
Cost of goods sold
2,635,160
Gross profit
2,099,010
Expense
Operating expenses
205,939
Administration expenses
109,134
Marketing expense
3,490
Pre-investment expense
6,790,500
Depreciation
60,054
Total expenses
7,169,117
Income before interate and taxes - 5,070,107
Interest expense
166,667
Income before income taxes
- 5,236,774
Income taxes expenses
1,541,032
Net Income(Loss)
- 6,777,806
4,480,540
2,493,960
1,986,580
3,367,130
1,874,310
1,492,820
2,750,380
1,530,920
1,219,460
2,344,485
1,305,060
1,039,425
1,633,475
909,240
724,235
1,919,355
1,068,410
850,945
2,688,095
1,496,200
1,191,895
3,171,000
1,765,160
1,405,840
3,309,965
1,842,450
1,467,515
3,973,765
2,211,790
1,761,975
4,521,150
2,516,660
2,004,490
146,338
109,134
3,000
149,674
109,134
3,000
141,920
109,134
3,000
141,504
109,134
34,700
140,382
129,134
3,000
189,165
109,134
3,000
141,219
109,134
3,000
141,537
109,134
3,000
141,279
109,134
3,000
147,270
109,134
34,700
146,874
109,134
3,000
60,054
318,526
1,668,054
166,667
1,501,387
450,416
1,050,971
60,054
321,862
1,170,958
166,667
1,004,291
301,287
703,004
60,054
314,108
905,352
166,667
738,685
221,605
517,079
60,054
345,392
694,033
166,667
527,366
158,210
369,156
60,054
332,570
391,665
166,667
224,998
67,499
157,499
60,054
361,353
489,592
166,667
322,925
96,877
226,047
60,054
313,407
878,488
166,667
711,821
213,546
498,275
60,054
313,725
1,092,115
166,667
925,448
277,634
647,814
60,054
313,467
1,154,048
166,667
987,381
296,214
691,167
60,054
351,158
1,410,817
166,667
1,244,150
373,245
870,905
60,054
319,062
1,685,428
166,667
1,518,761
455,628
1,063,133
38,893,510
21,649,320
17,244,190
1,833,101
1,329,608
99,890
6,790,500
720,648
10,773,747
6,470,443
2,000,004
8,470,447
2,541,134
17,243
158

Income Statement
Jan
Feb
Mar
6,072,535
3,380,130
2,692,405
5,560,605
3,095,210
2,465,395
3,348,200
1,863,930
1,484,270
206,423
109,134
233,490
60,054
609,101
2,083,304
128,015
1,955,289
586,587
1,368,702
147,350
109,134
3,000
60,054
319,538
2,145,857
128,015
2,017,842
605,353
1,412,489
149,674
109,134
3,000
60,054
321,862
1,162,408
128,015
1,034,393
310,318
724,075
Apr
May
Jun
Jul
Aug
2,757,675
1,534,910
1,222,765
2,515,515
1,400,210
1,115,305
1,982,140
1,103,290
878,850
1,795,340
999,330
796,010
2,558,850
1,424,360
1,134,490
142,686
109,134
3,000
60,054
314,874
907,891
128,015
779,876
233,963
545,913
141,970
109,134
99,700
60,054
410,858
704,447
128,015
576,432
172,930
403,502
141,062
129,134
3,000
60,054
333,250
545,600
128,015
417,585
125,275
292,309
189,535
109,134
233,000
60,054
591,723
204,287
128,015
76,272
22,882
53,390
141,491
109,134
3,000
60,054
313,679
820,811
128,015
692,796
207,839
484,957
Sep
Oct
Nov
Dec
Total
2,973,455
1,655,090
1,318,365
3,617,875
2,014,070
1,603,805
5,631,385
3,134,760
2,496,625
5,959,780
3,317,370
2,642,410
44,773,355
24,922,660
19,850,695
142,151
109,134
3,000
60,054
314,339
1,004,026
128,015
876,011
262,803
613,208
141,449
109,134
3,000
60,054
313,637
1,290,168
128,015
1,162,153
348,646
813,507
147,390
109,134
99,700
60,054
416,278
2,080,347
128,015
1,952,332
585,700
1,366,632
148,754
109,134
3,000
60,054
320,942
2,321,468
128,015
2,193,453
658,036
1,535,417
1,839,935
1,329,608
689,890
720,648
4,580,081
15,270,614
1,536,180
13,734,434
4,120,330
9,614,104
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Income before interate and taxes
Interest expense
Net Income
159

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
7,234,360
4,027,010
3,207,350
6,779,915
3,773,790
3,006,125
3,692,265
2,055,060
1,637,205
2,942,425
1,638,170
1,304,255
2,942,090
1,637,780
1,304,310
2,371,265
1,320,310
1,050,955
2,155,730
1,200,320
955,410
3,091,210
1,720,630
1,370,580
2,938,240
1,635,880
1,302,360
3,515,450
1,957,020
1,558,430
6,543,145
3,642,670
2,900,475
7,239,300
4,030,090
3,209,210
51,445,395
28,638,730
22,806,665
204,563
109,134
233,490
60,054
607,241
2,600,109
98,328
2,501,781
750,534
1,751,247
146,338
109,134
3,000
60,054
318,526
2,687,599
98,328
2,589,271
776,781
1,812,490
149,804
109,134
3,000
60,054
321,992
1,315,213
98,328
1,216,885
365,065
851,819
141,720
109,134
3,000
60,054
313,908
990,347
98,328
892,019
267,606
624,413
141,708
109,134
99,700
60,054
410,596
893,714
98,328
795,386
238,616
556,770
142,372
129,134
3,000
60,054
334,560
716,395
98,328
618,067
185,420
432,647
193,809
109,134
233,000
60,054
595,997
359,413
98,328
261,085
78,325
182,759
141,279
109,134
3,000
60,054
313,467
1,057,113
98,328
958,785
287,635
671,149
142,693
109,134
3,000
60,054
314,881
987,479
98,328
889,151
266,745
622,406
141,471
109,134
3,000
60,054
313,659
1,244,771
98,328
1,146,443
343,933
802,510
147,630
109,134
99,700
60,054
416,518
2,483,957
98,328
2,385,629
715,689
1,669,940
147,516
109,134
3,000
60,054
319,704
2,889,506
98,328
2,791,178
837,353
1,953,825
1,840,903
1,329,608
689,890
720,648
4,581,049
18,225,616
1,179,936
17,045,680
5,113,704
11,931,976
160

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
8,118,870
4,519,280
3,599,590
7,699,740
4,286,070
3,413,670
5,501,185
3,061,860
2,439,325
4,072,650
2,266,940
1,805,710
2,993,005
1,666,010
1,326,995
2,055,930
1,144,280
911,650
1,920,725
1,069,120
851,605
2,839,470
1,580,630
1,258,840
3,815,095
2,123,750
1,691,345
4,928,990
2,743,390
2,185,600
7,458,555
4,151,810
3,306,745
7,755,660
4,317,400
3,438,260
59,159,875
32,930,540
26,229,335
205,863
109,134
233,490
55,084
603,571
2,996,019
75,525
2,920,494
876,148
2,044,346
146,482
109,134
3,000
55,084
313,700
3,099,970
75,525
3,024,445
907,333
2,117,111
150,194
109,134
3,000
55,084
317,412
2,121,913
75,525
2,046,388
613,916
1,432,471
142,314
109,134
3,000
55,084
309,532
1,496,178
75,525
1,420,653
426,196
994,457
141,644
109,134
99,700
55,084
405,562
921,433
75,525
845,908
253,772
592,135
140,892
129,134
3,000
55,084
328,110
583,540
75,525
508,015
152,404
355,610
194,323
109,134
233,000
55,084
591,541
260,064
75,525
184,539
55,362
129,177
142,159
109,134
3,000
55,084
309,377
949,463
75,525
873,938
262,181
611,756
141,923
109,134
3,000
55,084
309,141
1,382,204
75,525
1,306,679
392,004
914,675
142,249
109,134
3,000
55,084
309,467
1,876,133
75,525
1,800,608
540,182
1,260,425
152,372
109,134
99,700
55,084
416,290
2,890,455
75,525
2,814,930
844,479
1,970,451
149,892
109,134
3,000
55,084
317,110
3,121,150
75,525
3,045,625
913,687
2,131,937
1,850,307
1,329,608
689,890
661,012
4,530,817
21,698,518
906,300
20,792,218
6,237,666
14,554,553
161

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
9,999,090
5,565,910
4,433,180
9,477,535
5,275,250
4,202,285
5,128,395
2,855,160
2,273,235
4,139,630
2,304,610
1,835,020
3,371,960
1,876,940
1,495,020
2,101,045
1,169,580
931,465
2,151,405
1,197,330
954,075
3,678,015
2,047,690
1,630,325
4,571,505
2,544,710
2,026,795
5,678,590
3,160,680
2,517,910
8,287,580
4,613,180
3,674,400
9,449,070
5,259,450
4,189,620
68,033,820
37,870,490
30,163,330
206,973
109,134
233,490
55,084
604,681
3,828,499
58,010
3,770,489
1,131,147
2,639,342
148,300
109,134
3,000
55,084
315,518
3,886,767
58,010
3,828,757
1,148,627
2,680,130
150,010
109,134
3,000
55,084
317,228
1,956,007
58,010
1,897,997
569,399
1,328,598
141,712
109,134
3,000
55,084
308,930
1,526,090
58,010
1,468,080
440,424
1,027,656
142,192
109,134
99,700
55,084
406,110
1,088,910
58,010
1,030,900
309,270
721,630
142,366
129,134
3,000
55,084
329,584
601,881
58,010
543,871
163,161
380,709
192,511
109,134
233,000
55,084
589,729
364,346
58,010
306,336
91,901
214,435
142,029
109,134
3,000
55,084
309,247
1,321,078
58,010
1,263,068
378,920
884,147
141,865
109,134
3,000
55,084
309,083
1,717,712
58,010
1,659,702
497,911
1,161,791
141,109
109,134
3,000
55,084
308,327
2,209,583
58,010
2,151,573
645,472
1,506,101
148,520
109,134
99,700
55,084
412,438
3,261,962
58,010
3,203,952
961,186
2,242,766
150,096
109,134
3,000
55,084
317,314
3,872,306
58,010
3,814,296
1,144,289
2,670,007
1,847,683
1,329,608
689,890
661,012
4,528,193
25,635,137
696,120
24,939,017
7,481,705
17,457,312
162
7.2 Statement of Cash flow

Table 7.7 Statement of Cash flow Year 2012
Statement of Cash flow
Jan.
Feb.
Mar.
Apr.
May.
Jun.
Jul.
Aug.
Sep.
Oct.
Nov.
Dec.
Total
Cash flows from operating activity:

Cash inflow
Net income (Loss)
4,734,170
4,480,540
3,367,130
2,750,380
2,344,485
1,633,475
1,919,355
2,688,095
3,171,000
3,309,965
3,973,765
4,521,150
38,893,510
Depreciation expenses
60,054
60,054
60,054
60,054
60,054
60,054
60,054
60,054
60,054
60,054
60,054
60,054
720,648
Cash inflow from operating activity
4,794,224
4,540,594
3,427,184
2,810,434
2,404,539
1,693,529
1,979,409
2,748,149
3,231,054
3,370,019
4,033,819
4,581,204
39,614,158
Cash outflow
Cash paid for Cost of Good Sold
2,635,160
2,493,960
1,874,310
1,530,920
1,305,060
909,240
1,068,410
1,496,200
1,765,160
1,842,450
2,211,790
2,516,660
21,649,320
Cash paid for operating expense
205,939
146,338
149,674
141,920
141,504
140,382
189,165
141,219
141,537
141,279
147,270
146,874
1,833,101
Cash paid for marketing expense
3,490
3,000
3,000
3,000
34,700
3,000
3,000
3,000
3,000
3,000
34,700
3,000
99,890
Cash paid for administrative expense
109,134
109,134
109,134
109,134
109,134
129,134
109,134
109,134
109,134
109,134
109,134
109,134
1,329,608
Cash paid for interest
166,667
166,667
166,667
166,667
166,667
166,667
166,667
166,667
166,667
166,667
166,667
166,667
2,000,004
Cash paid for taxes
1,541,032
450,416
301,287
221,605
158,210
67,499
96,877
213,546
277,634
296,214
373,245
455,628
4,453,196
Cash outflow from operating activity
2,463,132
2,558,744
3,042,806
3,397,963 31,365,119
4,661,422
3,369,515
2,604,072
2,173,246
1,915,275
1,415,922
1,633,253
2,129,766
132,802
1,171,079
823,112
637,188
489,264
277,607
346,156
618,383
767,922
811,275
991,013
1,183,241
8,249,039
Net cash flows from operating activity
Cash inflow from investing activity:
Cash inflow
Cash received from sold equipment
Cash outflow
Cash paid for building
5,433,420
5,433,420
Cash paid for purchase of land
600,000
600,000
6,033,420
Cash outflow from investing activity
6,033,420
- 6,033,420
- 6,033,420
Net cash flows from investing activity
Cash flows fom financing activity:
Cash inflow
Cash Loan
10,000,000
10,000,000
Cash inflow from financing activity
10,000,000
10,000,000
Cash outflow
193,256
193,256
193,256
193,256
193,256
193,256
193,256
193,256
193,256
193,256
193,256
193,256
193,256
Cash paid for long-tern note payable
Cash outflow from financing activities
193,256
193,256
193,256
193,256
193,256
193,256
193,256
193,256
193,256
193,256
193,256
193,256
193,256
193,256 193,256
9,806,744
9,806,744 193,256 193,256 193,256 193,256 193,256 193,256 193,256 193,256 193,256 Net cash flows from financing activity
3,906,126
977,823
629,856
443,932
296,008
84,351
152,900
425,127
574,666
618,019
797,757
989,985
12,022,363
Net cash increase or decrease
4,022,578
5,000,401
5,630,257
6,074,188
6,370,196
6,454,547
6,607,447
7,032,573
7,607,239
8,225,258
9,023,015
Beginning cash
4,022,578
5,000,401
5,630,257
6,074,188
6,370,196
6,454,547
6,607,447
7,032,573
7,607,239
8,225,258
9,023,015
10,013,000
12,022,363
Ending cash
163

Jan.
Feb.
Mar.
Apr.
May.
Jun.
Jul.
Aug.
Sep.
Oct.
Nov.
Dec.
Total

Cash inflow
Net income (Loss)
6,072,535
5,560,605
3,348,200
2,757,675
2,515,515
1,982,140
1,795,340
2,558,850
2,973,455
3,617,875
5,631,385
5,959,780
60,054
60,054
60,054
60,054
60,054
60,054
60,054
60,054
60,054
60,054
60,054
60,054
6,132,589
5,620,659
3,408,254
2,817,729
2,575,569
2,042,194
1,855,394
2,618,904
3,033,509
3,677,929
5,691,439
6,019,834
Cash outflow
3,380,130
3,095,210
1,863,930
1,534,910
1,400,210
1,103,290
999,330
1,424,360
1,655,090
2,014,070
3,134,760
3,317,370
206,423
147,350
149,674
142,686
141,970
141,062
189,535
141,491
142,151
141,449
147,390
148,754
233,490
3,000
3,000
3,000
99,700
3,000
233,000
3,000
3,000
3,000
99,700
3,000
109,134
109,134
109,134
109,134
109,134
129,134
109,134
109,134
109,134
109,134
109,134
109,134
128,015
128,015
128,015
128,015
128,015
128,015
128,015
128,015
128,015
128,015
128,015
128,015
Cash paid for taxes
586,587
605,353
310,318
233,963
172,930
125,275
22,882
207,839
262,803
348,646
585,700
658,036
2,300,193
2,744,314
4,204,699
4,364,309
4,643,779
4,088,062
2,564,071
2,151,708
2,051,959
1,629,776
1,681,896
2,013,839
1,488,810
1,532,597
844,183
666,021
523,610
412,418
173,498
605,065
733,316
933,615
1,486,740
1,655,525
Cash inflow
Cash outflow
Cash inflow
Cash Loan
Cash outflow
148,438
148,438
148,438
148,438
148,438
148,438
148,438
148,438
148,438
148,438
148,438
148,438
Cash paid for long-term note payable
148,438
148,438
148,438
148,438
148,438
148,438
148,438
148,438
148,438
148,438
148,438
148,438
148,438 148,438 148,438 148,438 148,438 148,438 148,438 148,438 148,438 148,438 148,438 148,438 Net cash flows from financing activity
1,340,372
1,384,159
695,745
517,583
375,172
263,980
25,060
456,627
584,878
785,177
1,338,302
1,507,087
10,013,000
11,353,372
12,737,531
13,433,276
13,950,860
14,326,032
14,590,012
14,615,072
15,071,699
15,656,577
16,441,754
17,780,057
Beginning cash
11,353,372
12,737,531
13,433,276
13,950,860
14,326,032
14,590,012
14,615,072
15,071,699
15,656,577
16,441,754
17,780,057
19,287,144 Ending cash
164
44,773,355
720,648
45,494,003
24,922,660
1,839,935
689,890
1,329,608
1,536,180
4,120,330
34,438,603
11,055,400
1,781,256
1,781,256
1,781,256
9,274,144
10,013,000
738,855


Cash inflow
Net income (Loss)
Cash outflow
Cash paid for taxes
Cash inflow
Cash outflow
Cash inflow
Cash Loan
Cash outflow
Net cash flows from financing activity
Beginning cash
Ending cash
Jan.
Feb.
Mar.
Apr.
May.
Jun.
Jul.
Aug.
Sep.
Oct.
Nov.
Dec.
Total
7,234,360
60,054
7,294,414
6,779,915
60,054
6,839,969
3,692,265
60,054
3,752,319
2,942,425
60,054
3,002,479
2,942,090
60,054
3,002,144
2,371,265
60,054
2,431,319
2,155,730
60,054
2,215,784
3,091,210
60,054
3,151,264
2,938,240
60,054
2,998,294
3,515,450
60,054
3,575,504
6,543,145
60,054
6,603,199
7,239,300
60,054
7,299,354
51,445,395
720,648
52,166,043
4,027,010
204,563
233,490
109,134
98,328
750,534
5,423,059
1,871,355
3,773,790
146,338
3,000
109,134
98,328
776,781
4,907,371
1,932,598
2,055,060
149,804
3,000
109,134
98,328
365,065
2,780,391
971,928
1,638,170
141,720
3,000
109,134
98,328
267,606
2,257,958
744,521
1,637,780
141,708
99,700
109,134
98,328
238,616
2,325,266
676,878
1,320,310
142,372
3,000
129,134
98,328
185,420
1,878,564
552,755
1,200,320
193,809
233,000
109,134
98,328
78,325
1,912,916
302,868
1,720,630
141,279
3,000
109,134
98,328
287,635
2,360,006
791,258
1,635,880
142,693
3,000
109,134
98,328
266,745
2,255,780
742,514
1,957,020
141,471
3,000
109,134
98,328
343,933
2,652,886
922,618
3,642,670
147,630
99,700
109,134
98,328
715,689
4,813,151
1,790,048
4,030,090
147,516
3,000
109,134
98,328
837,353
5,225,421
2,073,933
28,638,730
1,840,903
689,890
1,329,608
1,179,936
5,113,704
38,792,771
13,373,272
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015
114,015 1,757,340
19,287,144
21,044,484
114,015 1,818,583
21,044,484
22,863,066
114,015 857,913
22,863,066
23,720,979
114,015 630,506
23,720,979
24,351,485
114,015 562,863
24,351,485
24,914,348
114,015 438,740
24,914,348
25,353,088
114,015 188,853
25,353,088
25,541,941
114,015 677,243
25,541,941
26,219,183
114,015 628,499
26,219,183
26,847,682
114,015 808,603
26,847,682
27,656,285
114,015 1,676,033
27,656,285
29,332,319
114,015 1,959,918
29,332,319
31,292,236 -
165
1,368,180
1,368,180
1,368,180
12,005,092
19,287,144
7,282,051

Jan.
Feb.
Mar.
Apr.
May.
Jun.
Jul.
Aug.
Sep.
Oct.
Nov.
Dec.
Total
Cash inflow
Net income (Loss)
9,999,090
9,477,535
5,128,395
4,139,630
3,371,960
2,101,045
2,151,405
3,678,015
4,571,505
5,678,590
8,287,580
9,449,070
68,033,820
55,084
55,084
55,084
55,084
55,084
55,084
55,084
55,084
55,084
55,084
55,084
55,084
661,012
10,054,174
9,532,619
5,183,479
4,194,714
3,427,044
2,156,129
2,206,489
3,733,099
4,626,589
5,733,674
8,342,664
9,504,154
68,694,832
Cash outflow
206,973
148,300
150,010
141,712
142,192
142,366
192,511
142,029
141,865
141,109
148,520
150,096
1,847,683
206,973
148,300
150,010
141,712
142,192
142,366
192,511
142,029
141,865
141,109
148,520
150,096
1,847,683
233,490
3,000
3,000
3,000
99,700
3,000
233,000
3,000
3,000
3,000
99,700
3,000
689,890
109,134
109,134
109,134
109,134
109,134
129,134
109,134
109,134
109,134
109,134
109,134
109,134
1,329,608
58,010
58,010
58,010
58,010
58,010
58,010
58,010
58,010
58,010
58,010
58,010
58,010
696,120
Cash paid for taxes
1,131,147
1,148,627
569,399
440,424
309,270
163,161
91,901
378,920
497,911
645,472
961,186
1,144,289
7,481,705
1,945,727
1,615,371
1,039,563
893,992
860,498
638,037
877,067
833,122
951,785
1,097,834
1,525,070
1,614,625
13,892,689
8,108,448
7,917,248
4,143,916
3,300,722
2,566,546
1,518,092
1,329,423
2,899,977
3,674,805
4,635,840
6,817,595
7,889,530
54,802,142
Cash inflow
Cash outflow
Cash inflow
Cash Loan
Cash outflow
67,265
67,265
67,265
67,265
67,265
67,265
67,265
67,265
67,265
67,265
67,265
67,265
807,180
67,265
67,265
67,265
67,265
67,265
67,265
67,265
67,265
67,265
67,265
67,265
67,265
807,180
67,265 67,265 67,265 67,265 67,265 67,265 67,265 67,265 67,265 67,265 67,265 67,265 807,180
Net cash flows from financing activity
8,041,183
7,849,983
4,076,651
3,233,457
2,499,281
1,450,827
1,262,158
2,832,712
3,607,540
4,568,575
6,750,330
7,822,265
53,994,962
46,117,936
54,159,119
62,009,102
66,085,754
69,319,211
71,818,492
73,269,319
74,531,477
77,364,189
80,971,729
85,540,304
92,290,634
46,117,936
Beginning cash
54,159,119
62,009,102
66,085,754
69,319,211
71,818,492
73,269,319
74,531,477
77,364,189
80,971,729
85,540,304
92,290,634 100,112,899
7,877,026
Ending cash
166
7.3 Balance sheet

Table 7.11 Balance sheet Year 2012

Balance Sheet
Jan
Assets
Current assets
Cash
Prepaid insurance
Total current assets
Plant assets
Office equipment
Operating equipment
Land
Building
Total plant assets
Total Assets
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
4,022,578
937
4,023,515
4,480,540
937
4,481,477
3,367,130
937
3,368,067
2,750,380
937
2,751,317
2,344,485
937
2,345,422
1,633,475
937
1,634,412
1,919,355
937
1,920,292
2,688,095
937
2,689,032
3,171,000
937
3,171,937
3,309,965
937
3,310,902
3,973,765
937
3,974,702
4,521,150
937
4,522,087
600,400
1,302,530
600,000
5,433,420
7,936,350
11,959,865
4,481,477
3,368,067
2,751,317
2,345,422
1,634,412
1,920,292
2,689,032
3,171,937
3,310,902
3,974,702
4,522,087
Liability and Equity

Current Liability
Wage payable
Interest payable
Income tax payable
Total current liabilities
Long-term liabilities
Long-term note payable
Principle payable
Total long-term liabilities
Total liabilities
229,000
166,667
1,541,032
1,936,699
229,000
166,667
462,916
858,583
229,000
166,667
313,787
709,454
229,000
166,667
234,106
629,773
229,000
166,667
170,710
566,377
229,000
166,667
79,999
475,666
229,000
166,667
109,378
505,045
229,000
166,667
226,046
621,713
229,000
166,667
290,134
685,801
229,000
166,667
308,714
704,381
229,000
166,667
385,745
781,412
229,000
166,667
468,128
863,795
10,000,000
193,256
9,806,744
11,743,443
10,000,000
193,256
9,806,744
10,665,327
10,000,000
193,256
9,806,744
10,516,198
10,000,000
193,256
9,806,744
10,436,517
10,000,000
193,256
9,806,744
10,373,121
10,000,000
193,256
9,806,744
10,282,410
10,000,000
193,256
9,806,744
10,311,789
10,000,000
193,256
9,806,744
10,428,457
10,000,000
193,256
9,806,744
10,492,545
10,000,000
193,256
9,806,744
10,511,125
10,000,000
193,256
9,806,744
10,588,156
10,000,000
193,256
9,806,744
10,670,539
Stockholders'equity
Retain earning
Total stockholders'equity
Total liabilities and equity
216,422 216,422 11,959,865
6,183,850 6,183,850 4,481,477
7,148,131 7,148,131 3,368,067
7,685,200 7,685,200 2,751,317
8,027,699 8,027,699 2,345,422
8,647,998 8,647,998 1,634,412
8,391,497 8,391,497 1,920,292
7,739,425 7,739,425 2,689,032
7,320,608 7,320,608 3,171,937
7,200,223 7,200,223 3,310,902
6,613,454 6,613,454 3,974,702
6,148,452
6,148,452
4,522,087
167

Balance Sheet
Assets
Current assets
Cash
Prepaid insurance
Plant assets
Office equipment
Operating equipment
Land
Building
Total plant assets
Total Assets
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
11,353,372
937
11,354,309
12,737,531
937
12,738,468
13,433,276
937
13,434,213
13,950,860
937
13,951,797
14,326,032
937
14,326,969
14,590,012
937
14,590,949
14,615,072
937
14,616,009
15,071,699
937
15,072,636
15,656,577
937
15,657,514
16,441,754
937
16,442,691
17,780,057
937
17,780,994
19,287,144
937
19,288,081
11,354,309
12,738,468
13,434,213
13,951,797
14,326,969
14,590,949
14,616,009
15,072,636
15,657,514
16,442,691
17,780,994
19,288,081

Current Liability
Wage payable
Interest payable
Income tax payable
Principle payable
Total liabilities
229,000
128,015
586,587
943,602
229,000
128,015
605,353
962,368
229,000
128,015
310,318
667,333
229,000
128,015
233,963
590,978
229,000
128,015
172,930
529,945
229,000
128,015
125,275
482,290
229,000
128,015
22,882
379,897
229,000
128,015
207,839
564,854
229,000
128,015
262,803
619,818
229,000
128,015
348,646
705,661
229,000
128,015
585,700
942,715
229,000
128,015
658,036
1,015,051
7,680,932
148,438
7,532,494
8,476,096
7,680,932
148,438
7,532,494
8,494,862
7,680,932
148,438
7,532,494
8,199,827
7,680,932
148,438
7,532,494
8,123,472
7,680,932
148,438
7,532,494
8,062,439
7,680,932
148,438
7,532,494
8,014,784
7,680,932
148,438
7,532,494
7,912,391
7,680,932
148,438
7,532,494
8,097,348
7,680,932
148,438
7,532,494
8,152,312
7,680,932
148,438
7,532,494
8,238,155
7,680,932
148,438
7,532,494
8,475,209
7,680,932
148,438
7,532,494
8,547,545
Stockholders'equity
Retain earning
2,878,213
2,878,213
11,354,309
4,243,607
4,262,373
12,757,234
5,234,387
4,958,118
13,157,945
5,828,325
5,475,701
13,599,173
6,264,531
5,850,873
13,913,312
6,576,164
6,114,853
14,129,637
6,703,619
6,139,913
14,052,304
6,975,289
6,596,541
14,693,888
7,505,202
7,181,418
15,333,731
8,204,536
7,966,596
16,204,750
9,305,785
9,304,898
17,780,107
10,740,536
10,811,985
19,359,530
168

Balance Sheet
Jan
Assets
Current assets
Cash
Prepaid insurance
Plant assets
Office equipment
Operating equipment
Land
Building
Total plant assets
Total Assets
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
21,044,484
937
21,045,421
22,863,066
937
22,864,003
23,720,979
937
23,721,916
24,351,485
937
24,352,422
24,914,348
937
24,915,285
25,353,088
937
25,354,025
25,541,941
937
25,542,878
26,219,183
937
26,220,120
26,847,682
937
26,848,619
27,656,285
937
27,657,222
29,332,319
937
29,333,256
31,292,236
937
31,293,173
21,045,421
22,864,003
23,721,916
24,352,422
24,915,285
25,354,025
25,542,878
26,220,120
26,848,619
27,657,222
29,333,256
31,293,173

Current Liability
Wage payable
Interest payable
Income tax payable
Principle payable
Total liabilities
229,000
98,328
750,534
1,077,862
229,000
98,328
776,781
1,104,109
229,000
98,328
365,065
692,393
229,000
98,328
267,606
594,934
229,000
98,328
238,616
565,944
229,000
98,328
185,420
512,748
229,000
98,328
78,325
405,653
229,000
98,328
287,635
614,963
229,000
98,328
266,745
594,073
229,000
98,328
343,933
671,261
229,000
98,328
715,689
1,043,017
229,000
98,328
837,353
1,164,681
5,899,676
114,051
5,785,625
6,863,487
5,899,676
114,051
5,785,625
6,889,734
5,899,676
114,051
5,785,625
6,478,018
5,899,676
114,051
5,785,625
6,380,559
5,899,676
114,051
5,785,625
6,351,569
5,899,676
114,051
5,785,625
6,298,373
5,899,676
114,051
5,785,625
6,191,278
5,899,676
114,051
5,785,625
6,400,588
5,899,676
114,051
5,785,625
6,379,698
5,899,676
114,051
5,785,625
6,456,886
5,899,676
114,051
5,785,625
6,828,642
5,899,676
114,051
5,785,625
6,950,306
Stockholders'equity
Retain earning
14,181,933
14,316,194
21,179,681
15,974,269
16,134,777
23,024,511
17,243,897
16,992,689
23,470,708
17,971,863
17,623,195
24,003,754
18,563,717
18,186,059
24,537,627
19,055,652
18,624,799
24,923,172
19,351,599
18,813,651
25,004,930
19,819,532
19,490,894
25,891,482
20,468,921
20,119,392
26,499,091
21,200,336
20,927,996
27,384,881
22,504,614
22,604,029
29,432,671
24,342,867
24,563,947
31,514,253
169

Balance Sheet
Assets
Current assets
Cash
Prepaid insurance
Plant assets
Office equipment
Operating equipment
Land
Building
Total plant assets
Total Assets
Current Liability
Wage payable
Interest payable
Income tax payable
Principle payable
Total liabilities
Stockholders'equity
Retain earning
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
33,359,177
937
33,360,114
35,498,884
937
35,499,821
36,953,951
937
36,954,888
37,971,004
937
37,971,941
38,585,735
937
38,586,672
38,963,941
937
38,964,878
39,115,713
937
39,116,650
39,750,065
937
39,751,002
40,687,336
937
40,688,273
41,970,357
937
41,971,294
43,963,403
937
43,964,340
46,117,936
937
46,118,873
33,360,114
35,499,821
36,954,888
37,971,941
38,586,672
38,964,878
39,116,650
39,751,002
40,688,273
41,971,294
43,964,340
46,118,873
229,000
75,525
876,148
1,180,673
229,000
75,525
907,333
1,211,858
229,000
75,525
613,916
918,441
229,000
75,525
426,196
730,721
229,000
75,525
253,772
558,297
229,000
75,525
152,404
456,929
229,000
75,525
55,362
359,887
229,000
75,525
262,181
566,706
229,000
75,525
392,004
696,529
229,000
75,525
540,182
844,707
229,000
75,525
844,479
1,149,004
229,000
75,525
913,687
1,218,212
4,531,496
87,573
4,443,923
5,624,596
4,531,496
87,573
4,443,923
5,655,781
4,531,496
87,573
4,443,923
5,362,364
4,531,496
87,573
4,443,923
5,174,644
4,531,496
87,573
4,443,923
5,002,220
4,531,496
87,573
4,443,923
4,900,852
4,531,496
87,573
4,443,923
4,803,810
4,531,496
87,573
4,443,923
5,010,629
4,531,496
87,573
4,443,923
5,140,452
4,531,496
87,573
4,443,923
5,288,630
4,531,496
87,573
4,443,923
5,592,927
4,531,496
87,573
4,443,923
5,662,135
27,735,518
27,735,518
33,360,114
29,844,040
29,844,040
35,499,821
31,592,524
31,592,524
36,954,888
32,797,297
32,797,297
37,971,941
33,584,452
33,584,452
38,586,672
34,064,025
34,064,025
38,964,878
34,312,841
34,312,841
39,116,650
34,740,373
34,740,373
39,751,002
35,547,821
35,547,821
40,688,273
36,682,664
36,682,664
41,971,294
38,371,414
38,371,414
43,964,340
40,456,738
40,456,738
46,118,873
170

Balance Sheet
Assets
Current assets
Cash
Prepaid insurance
Plant assets
Office equipment
Operating equipment
Land
Building
Total plant assets
Total Assets
Current Liability
Wage payable
Interest payable
Income tax payable
Principle payable
Total liabilities
Stockholders'equity
Retain earning
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
54,159,119
937
54,160,056
62,009,102
937
62,010,039
66,085,754
937
66,086,691
69,319,211
937
69,320,148
71,818,492
937
71,819,429
73,269,319
937
73,270,256
74,531,477
937
74,532,414
77,364,189
937
77,365,126
80,971,729
937
80,972,666
85,540,304
937
85,541,241
92,290,634
937
92,291,571
100,112,899
937
100,113,836
54,160,056
62,010,039
66,086,691
69,320,148
71,819,429
73,270,256
74,532,414
77,365,126
80,972,666
85,541,241
92,291,571
100,113,836
229,000
58,010
1,131,147
1,418,157
229,000
58,010
1,148,627
1,435,637
229,000
58,010
569,399
856,409
229,000
58,010
440,424
727,434
229,000
58,010
309,270
596,280
229,000
58,010
163,161
450,171
229,000
58,010
91,901
378,911
229,000
58,010
378,920
665,930
229,000
58,010
497,911
784,921
229,000
58,010
645,472
932,482
229,000
58,010
961,186
1,248,196
229,000
58,010
1,144,289
1,431,299
3,480,620
67,265
3,413,355
4,831,512
3,480,620
67,265
3,413,355
4,848,992
3,480,620
67,265
3,413,355
4,269,764
3,480,620
67,265
3,413,355
4,140,789
3,480,620
67,265
3,413,355
4,009,635
3,480,620
67,265
3,413,355
3,863,526
3,480,620
67,265
3,413,355
3,792,266
3,480,620
67,265
3,413,355
4,079,285
3,480,620
67,265
3,413,355
4,198,276
3,480,620
67,265
3,413,355
4,345,837
3,480,620
67,265
3,413,355
4,661,551
3,480,620
67,265
3,413,355
4,844,654
49,328,544
49,328,544
54,160,056
57,161,047
57,161,047
62,010,039
61,816,927
61,816,927
66,086,691
65,179,359
65,179,359
69,320,148
67,809,794
67,809,794
71,819,429
69,406,730
69,406,730
73,270,256
70,740,148
70,740,148
74,532,414
73,285,841
73,285,841
77,365,126
76,774,390
76,774,390
80,972,666
81,195,405
81,195,405
85,541,241
87,630,021
87,630,021
92,291,571
95,269,182
95,269,182
100,113,836
171
7.4 Conclusion
In term of financial analysis, Pottery Design has to provide the information of financial statement analysis for the investor to make decision. We prepare financial analysis for
to know us. The investor will seek the capability, stability, profitability, solvency, and liquidity of company in financial statement financial statement consists of income statement, cash
flow and balance sheet. For income statement, it shows the company profit or loss that comes
from the revenue deduct by expense of operating, administration, marketing, pre-investment
and the cost of depreciation. We do income statement for report a company's earnings to investors over a specific period of time. Investors will make decisions based on the reported
earnings from the income statement. It provides important insights into how effectively management is company can control their expenses, the amount of interest income and expense,
and the taxes paid. From Pottery Design income statement shows that we only get the loss on
first month of beginning year because it takes cost too much about expense. For other months
we can get net income. Cash flow let investors to understand how a company's operations are
running, where its money is coming from, and how it spends. It is determined into three areas
which are operating activities, investing activities and financial activities. The investor can
see the return over rate of company from cash flow. Almost of liquidation in Pottery Design
is positive, this shows that we quite have cash on hand. For balance sheet, it is a snapshot of
the companys accounts or assets, liabilities and shareholders equity. The investor can get
the idea of the companys financial position along what the company owns and owes. Total
asset and total liability & equity of Pottery Design are equal. This means our company has
enough liquidation. We are a newly company which is well in financial term. Therefore, we
are a consistent to make profit and can deal with any financial risk that will occur with the
company.
172
Chapter 8
Risk Management
173
Risk Management
Risk management is a process for identifying, assessing, and prioritizing risks of different kinds. It will create eliminate the impact of negative events and we have to plan to reduce the negative impacts of our company. 38 It may also effect to our income. Our company
Pottery Design may also have a lot of risk in near future. Many people love to decorate
their home, shop, company, hotel and many kinds of businesses in these days. That is a good
point to run for our business though we will have a lot of general problems to solve and we
have to have solution before we start our business, especially for risk manager to create and
solve for it in a company. However, there are many types of risk can occur in our company.
We have two types of will mainly effect on our business. They are external risk and internal
risk because risks will not come not only from external but also from internal. Therefore, we
need to prepare for it.
8.1 External risks
External risk management is about the probability of loss. Strictly, it is about the degree of affordability of the worst possible loss. A careful external risk management plan ensures that each individual bet and each collection of correlated bets risks less than half of our
available bankroll. The external risk management process should be the same for all bets. The
primary question you should always be asking yourself is how much you can lose and how
much you can afford to lose. The external risks that we may face are as follow:
8.1.1. Competitor Risk
More and more competitors are come to market to challenge with other competitors.
Year by year many entrepreneurs are competed with other company. Chiang Rai is a province
that a lot of natural resources that we can produce pottery easily than other province not like
in Bangkok. Therefore, many people who have rich money or wealth want to come to Chiang
Rai and build pottery business as a second business. Some new entrepreneurs do pottery
business as an art. People love to decorate with art and design in their home in these days.
One more thing is pottery or art decorations are valuable and high seller in 2012. Though, we
have a lot of competitors in market we have to prepare for it for example to make customer
trust, to make customer believe and do what we said in menu and make customer happy by
using our things and products.
38
http://www.whatisriskmanagement.net/
174
8.1.2. Customer Demand Risk

Customer behavior is uncontrollable things which always happened to the company.
Customer keeps changing behavior of them. There is nobody can control their mind changing. The solution of us is to need to know what they want. We need to keep in touch with customer. We need to make our product with more fashionable than our competitors. We will do
what we said and what the customer order. We show our responsibility and wiliness.
8.1.3. Political Risk
The election of prime minister of Thailand is keep choosing in the time is come.
People keep busy with it and political unstable is effect to the country. It is not only to the
people but also to the country income, economic and social effect. The encouragement of international relations is higher than before. Thailands foreign policy with ASEAN is prepared
strongly to be one of the best successful countries within ASEAN in 2015. After ASEAN
ECONOMIC COMMUNITY (AEC) is open not only Thailand but also other countries can
get more opportunities in job. Thailand has the strong relationship with United States. That is
a good point of view from political risk such as the income of Thailand workers are lower
than before so we need to be more effective to get job, to get foreign visitors, to get more foreign money. More and more people are jobless if we compare with 2001. There are a lot of
close work with Europe however currently hold of full diplomatic relations with the EU.
High rate of employee can effect to the people. Thailand in these days effect to the workers
and employee and also to the company by because of the incontrollable things for example
flooded in Bangkok. This factor is not only effect to Chiang Rai but indirectly effect to the
Chiang Rai employment. These are also the solutions to solve the problem in a country.
Thailand people effect because of all of the reasons with income, economy and so on. Even
though, this kind of problem is happen in Thailand, we cannot control by ourselves, we will
set our product with low price and to make more beautiful, to make more attractions and to
make more promote in marketing are the reasons that we can solve the external problem or
unexpected problems to the company. Even the political risk is not really directly effect to the
company but indirectly effect to us.
175
8.1.4. Economic Risk 39

The cost of fuel is high. The cost of rice is high. Everything of the cost of living in
Thailand is high if we compare with 2006. Economic of the people is not really good. People
are rare to buy and make decorate for their building with pottery unless they have to do or
their decoration is still good as before. Customer will think they can decorate with other
things such as painting by not using pottery to decorate in their building, business, shop and
hotel. It may be the economics of people, can also be the reason of the price of pottery is high
than other decorating things. So, what we have to do is we need to be more effective and sell
with low price as much as we can. The cost of ceramic is also high that affect and problems.
The cost of ceramic increase may affect the confidence of consumers.
Despite disruptions to the supply of goods and services as a result of the floods, consumer prices fell by 0.5% month on month in December. On a year by year basis, the rate of
inflation slowed from 4.2% in November to 3.5%. The Economist Intelligence Unit expects
the rate of inflation to slow to 2.5% on average this year, from 3.8% in 2011. [From market
research report of REPORT BUYER] After lowering its main interest rate, the one-day repurchase rate, for the first time in more than two years, the Bank of Thailand will lower the
cost of borrowing again in early 2012 to support the flood-hit economy. As we know that the
economics of Thailand is lowering. The annually sale of our company will also low. The
problem of economic effect is directly effect to the every business. We cannot do anything
about this. What we can do is we need to be prepared well about every uncontrollable effect.
Anyhow, we do not need to afraid too much for it now is 2012 and 2015 is going to reach
soon. We will have opportunities to do economic with other ASEAN countries. At that time,
we can express our marketing, we can send to other neighbor countries such as China,
Myanmar, Lao, Cambodia and other neighbor countries with no tax and we can get more
profit.
8.1.5. Social Risk
As we are doing business in here Chiang Rai, the government supports the local
people a lot such as hill tribe people, A Khar people and any other nationality around here.
Social risk is not really cause to us because our company is pottery but we should to involve
39
http://www.reportbuyer.com/countries/asia_pacific/thailand/country_risk_service_thailand_january_2012_updater.html
176
with the CSR (corporate social responsibility) community. It is to make people to get high
living standard and to get good image of our company within these area.
8.1.6. Technology Risk
Technology is one of the most important to use in an organization. The workers are
using machine to produce the products, office staff are using technology to make more attractive design and office work with high technology. To produce the good one or perfect one we
need to use high technology things and upgrade our machine. The office staffs have to have
guideline to set and new knowledge to let worker know how to use after upgrade our machine
or technology things.
Internet
Now a days, everybody use internet not only a little child or but also the gray people.
We use internet to promote our products by using website, facebook, twitter, etc. By using
internet is a part of successful to promote new thing or old thing. However, internet connection is not really good in sometime even we pay money monthly. The connection is bad
which depend on the company. Sometime we pay monthly but we cannot use as we want.
The demand of connection is high than supply usually. So, if we want to get a good connection we have to pay more and to get a better one. That is the only way to solve the problem.
Machine
The new technology of the pottery machine is more and more come out to the market.
We need to upgrade it as much as we can. Sometime the old machines are unsafe for the
workers. It can give danger to our workers. We need to prepare for it. If worker working under the situation of unsafe, if the accident happened worker can complain and the police will
charge us as we are not a good company, working in our company is unsafe or etc. Computer
and other office things also is the machine that is related with technology.
Information Technology
Management information technology is import in our business. We have to use it as

we are in this era but MIT( management information technology) effective cause during operation. So, we need to make decision in operations management and we need to corporate
with survival. This is the way that we can solve our main problem in information technology.
177
8.1.7. Environment Risk
Flood 40
For our business are doing business in Mea Jan, Chiang Rai which located
on the fault. Flooding is a natural process and can happen at any time in a wide variety of locations. It constitutes a temporary covering of land by water and presents a risk only when
people, their property and/or environmental assets are present in the area which floods. Understanding flood risk is a key step in managing the impacts of flooding. Flood risk is a combination of the likelihood of flooding and the potential consequences arising. These Guidelines recommend a staged approach to flood risk assessment that covers both the likelihood of
flooding and the potential consequences. Therefore, our company also learning basics of
knowledge for protect our company from lose of factory and office when we meet flood, we
must observe continuously and how we can avoid effectively applied to lessening the adverse
effects of the flood on our company.
Earthquake 41
Hundreds of active earthquake faults have been identified over the past few decades
that could generate earthquakes affecting major population centers in the city. The event
started almost a hundred years of research and development towards building safer communities. Today, earthquake safety is considered in all aspects of planning, building, operating
business, and in developing a safe and sustainable living environment. So, our company also
learning the basics of knowledge management and how we can avoid effectively applied to
lessening the adverse effects of the earthquake on our company.
8.2 Internal risk
Internal risk is a kind of risk which happens in a company. It can happen many conditions for example employee risk which accidents during working or may be employee unstable. Most of internal risks can control however some risk cannot control as we think. Following are the internal risk which can happen to our company:
8.2.1. Human resources risk
The consumer may have some mistakes during their works. For example, they are lost
of effect efficiency, expert and knowledge due to getting a few training from company. In
other hand, for recruitment, the company cannot know the real behavior or performance in
who is good or bad in working. This is the hard work for HR staff to duel with this issue. If
40
http://www.flooding.ie/en/media/The%20Planning%20System%20and%20Flood%20Risk%20Management.PDF
www.kenttrustweb.org
41
178
we have problem with driver such as driver did not come to work or driver is drunk. This reason affect to late delivery. This also change companys image to be bad way. More problems
are release of personal information, reputation in the community, and abuse. Abuse can be
either one-time or ongoing such as physical, emotional, psychosocial, and sexual and financial. In addition, employee may often take leaves. It makes ability in working of company
force slower. From previous problems, we consider to train our employees at the first time of
their coming for making higher performance and going to the same standard together. Moreover, we have to protect our company by law. We have to have specific law for the employee
it have to let them know during they come to work at the first time. The legal of the company
which is the employee can do or cannot do.
Employee Health risk
Pottery glazes to be used with foodstuffs causing harm to health of staff and visitors.
The ingestion of toxic will be harmful substances. Solutions: Do not use lead based
glazes. Ensure glazes or color do not release metallic compounds when they come
into contact with acids contained in food stuffs. Ensure glazes are used in accordance
with the manufacturers instructions.
One more thing is employee manual handling which is muscular skeletal injuries. If
workers work long time, they may have problems with skeletal and also during
working time because of materials.
Solutions: Staff carefully supervised and correct procedures for loading and
loading strictly observed. Worker should have appropriate footwear worn and
un-
mechanical
lifting aids available such as trolleys. Heavy items stored at waist level.
8.2.2. Marketing risk
Marketing department or staff in office is one of the departments that have to communicate with all of our customers. They have to know what are customer needs and wants, asking customers such as questionnaires, promoting our products with many ways and any kind
of way to do with marketing to get our sale target. The majority of managers understand how
risk management applies to their business. They understand what a disaster is and its potential for causing loss of revenue as well as public trust. The major challenge to marketing risk
management is the feeling that a disaster. Marketing Risk management professionals need to
keep the horror, so to speak, present.
179
8.2.3. Information risk

The information of pottery industry is quite hard to find especially for statistics. Actually, there are many organizations that supports the information of pottery business, but almost of them offer the information that we dont want. It shows only general information but
not specific information such as amount of market share within industry. Therefore, we need
to find the information from many sources to analyze by ourselves. This can be wrong for our
understanding. We will know in the different way from the fact. Moreover, we are newly
company, so we have a little experience and information about market, consumer or other
factors that relate to us. To lose of needed information means losing a tool to support company to run business for the success. Finally, we realize that we can solve these problems by
doing research, questionnaire, observation, etc in the market. We think that doing this way
can support and make us get more and clearly information.
8.2.4. Operation risk
We take long time to produce pottery because it is handmade process with a few expert potters. Hence, the amount of pottery that produces in each time quit small. In case, consumer hurries us to deriver pottery with large amount for them, it take long time to deriver
them because of long time operation. For the helpers of the potter; they are not expert, so they
cannot mange the most effective for materials. They dont know how much material will be
suitable to use. This makes longer in operation because the expert potter have to reproduce
the pottery from the mistake of helper. However, we have to face with operation risk, we
need to develop our system and strategies clearly and announce to all workers. So, they will
follow the companys system and better know how to perform their tasks in suitable way.
8.2.5. Risk of cost
The cost always change fluctuate all the time. Sometimes, we cannot follow immediately. As the wage of employee, they request to give more wage when company face with
good situation in the market. In other hand, if we are in bad economy, it is hard for us to decrease their wage due to we increase the wage at the first time when having good situation.
For material and equipment cost; it also depends on economic situation, according to we
dont have enough information about some equipment, we may buy the wrong equipments
and waste much money from our miss understanding. Also the cost problem is the reason
from the mistake of accountants. They have some mistake in calculating so; it damages the
180
system of companys cost. Company will pay the wrong amount of money to supplier and get
decreased profit. In consequence, we have to concern about the situation that relate to the
companys cost all the time. We need to check the price of raw material and more knowing
about what we purchase. This will prevent us from any cost mistakes.
8.2.6. Fire Risk
Working area should be non-smoking area and property damage. If fire all of the staff
danger and our own stuff will be gone so please make sure to check staff. The solution is to
check fire conducted and reviewed annually. Rubbish not allowed accumulating located in
separate room and area. Flammable materials are not to be stored in the room or working
place.
8.2.7. Punctuality Risk
Sometime we can have problems with our machine, car and employee. If we have
problem with our machine such as machine is broke or accident during working. If we have
problem with our cars such as car is broken, car accident or cannot arrived to the customer
punctuality.. Therefore, we need to be careful for machine, accidents, punishment to driver if
he did something wrong or legally attack to drivers and employee.
8.2.8. Budget risk
There are a few capital of company while we want to start doing business. Thus,
company needs the help from financial institutions but we concern in which these institutions
will give their supports for us or not. If they dont help us, our plans are difficult to do. Because we need to use much money to do business at the first, we are not sure about this. Also
they may not confident us that can we pay back the large money for them or not. Therefore,
we have to present the clear information to get the confidence from them and they will give
their supports for us to run business.
181
8.2.9. Financial risk

Financial risk causes the problem to our company. Therefore, we need to manage with the
unexpected situation as follow:
Decreasing sale
If total sale of company decrease5%, so our sale revenue will decrease as follow:
Year 2012
Sale revenue is
38,893,584
Baht
Year 2013
Sale revenue is
36,953,635
Baht
Year 2014
Sale revenue is
35,105,910
Baht
Year 2015
Sale revenue is
33,350,630
Baht
Year 2016
Sale revenue is
31,683,180
Baht
If sale revenue decreases 5%, it will affect net income of company as follow:
Year 2012
Net income is
17,243
Baht
Year 2013
Net income is
7,187,350.55
Baht
Year 2014
Net income is
6,862,488.25
Baht
Year 2015
Net income is
6,544,519.38
Baht
Year 2016
Net income is
6,175,993.18
Baht
182
Table 8.1 Total sale of company decrease 5% Year 2012
Jan
Sales Year 1
Product
Price Units
Sales
Plate
Bowl
Spoon/Fork
450
650
125
450
450
468
Feb
Units
202,500
292,500
58,500
423
431
428
Mar
Sales
Units
190,350
280,150
53,500
340
329
335
Apr
Sales
Units
153,000
213,850
41,875
267
261
272
May
Sales
Units
120,150
169,650
34,000
230
229
238
Jun
Sales
Units
Jul
Sales
Units
Aug
Sales
Units
103,500
148,850
29,750
165
156
163
74,250
101,400
20,375
199
187
196
89,550
121,550
24,500
256
251
262
Sep
Sales
Units
115,200
163,150
32,750
305
317
308
Oct
Sales
Units
137,250
206,050
38,500
312
324
315
Nov
Sales
Units
140,400
210,600
39,375
384
370
387
Dec
Sales
Units
172,800
240,500
48,375
445
441
436
Total
Sales
200,250
286,650
54,500
1,699,200
2,434,900
476,000
Cup
Tea pot
Vase
360
1,040
4,680
469
168,840
475
494,000
463 2,166,840
439 158,040
425 442,000
440 2,059,200
327 117,720
338 351,520
325 1,521,000
263
94,680
274 284,960
265 1,240,200
227
81,720
236 245,440
225 1,053,000
153
164
155
55,080
170,560
725,400
185
194
183
66,600
201,760
856,440
253
91,080
264 274,560
267 1,249,560
311 111,960
305 317,200
314 1,469,520
326 117,360
317 329,680
328 1,535,040
390 140,400
387 402,480
394 1,843,920
428 154,080 1,357,560

449 466,960 3,981,120
443 2,073,240 17,793,360
Lamp
2,520
462 1,164,240
443 1,116,360
331
834,120
276
695,520
234
589,680
167
420,840
192
483,840
258
650,160
302
761,040
319
803,880
381
960,120
436 1,098,720
450
436
323
134,045
3,367,130
268
111,220
2,750,380
223
92,545
2,344,485
158
65,570
1,633,475
181
75,115
1,919,355
269
111,635
2,688,095
312
129,480
3,171,000
322
133,630
3,309,965
398
165,170
3,973,765
Spa set
Total
415
186,750
4,734,170
180,940
4,480,540
450
9,578,520
186,750 1,572,850
4,521,150 38,893,510
Sales Year 1
Jan
Product
Price Units
Sales
Plate
Bowl
Spoon/Fork
Cup
Tea pot
Vase
Lamp
Spa set
Total
450
650
125
360
1,040
4,680
2,520
415
505
505
500
506
512
504
501
510
227,250
328,250
62,500
182,160
532,480
2,358,720
1,262,520
211,650
5,165,530
Units
370
370
375
374
376
372
375
373
Feb
Sales
166,500
240,500
46,875
134,640
391,040
1,740,960
945,000
154,795
3,820,310
Units
260
260
262
261
259
262
265
263
Mar
Sales
117,000
169,000
32,750
93,960
269,360
1,226,160
667,800
109,145
2,685,175
Units
239
239
241
238
232
240
236
242
Apr
Sales
107,550
155,350
30,125
85,680
241,280
1,123,200
594,720
100,430
2,438,335
Units
210
210
211
211
218
215
219
216
May
Sales
94,500
136,500
26,375
75,960
226,720
1,006,200
551,880
89,640
2,207,775
Units
185
190
188
184
186
200
195
190
Jun
Sales
83,250
123,500
23,500
66,240
193,440
936,000
491,400
78,850
1,996,180
Units
224
229
227
222
226
225
229
228
Jul
Sales
100,800
148,850
28,375
79,920
235,040
1,053,000
577,080
94,620
2,317,685
Units
190
192
195
192
191
192
192
189
Aug
Sales
85,500
124,800
24,375
69,120
198,640
898,560
483,840
78,435
1,963,270
Units
245
245
247
248
240
244
243
241
Sep
Sales
110,250
159,250
30,875
89,280
249,600
1,141,920
612,360
100,015
2,493,550
Units
268
264
261
260
265
266
264
267
Oct
Sales
120,600
171,600
32,625
93,600
275,600
1,244,880
665,280
110,805
2,714,990
Units
370
370
368
367
365
370
371
374
Nov
Sales
166,500
240,500
46,000
132,120
379,600
1,731,600
934,920
155,210
3,786,450
Units
520
520
523
524
529
525
521
526
Total
Dec
Sales
234,000 1,613,700
338,000 2,336,100
65,375
449,750
188,640 1,291,320
550,160 3,742,960
2,457,000 16,918,200
1,312,920 9,099,720
218,290 1,501,885
5,364,385 36,953,635
183
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Sales Year 1
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Product
Price Units
Sales
Plate
450
450
202,500 370
166,500 247
111,150 210
94,500 190
85,500 183
82,350 247
111,150 198
89,100 235
105,750 260
117,000 370
166,500 475
213,750
1,545,750
Bowl
Spoon/Fork
Cup
Total
650
125
360
450
442
447
292,500 370
55,250 372
160,920 369
240,500 250
46,500 245
132,840 243
162,500 210
30,625 213
87,480 215
136,500 190
26,625 196
77,400 195
123,500 183
24,500 185
70,200 188
118,950 247
23,125 250
67,680 246
160,550 188
31,250 190
88,560 195
122,200 235
23,750 231
70,200 230
152,750 260
28,875 254
82,800 258
169,000 370
31,750 374
92,880 374
240,500 477
46,750 480
134,640 481
310,050
60,000
173,160
2,229,500
429,000
1,238,760
Tea pot
Vase
Lamp
1,040
4,680
2,520
440
444
441
457,600 365
2,077,920 368
1,111,320 371
379,600 241
1,722,240 244
934,920 248
250,640 216
1,141,920 214
624,960 212
224,640 197
1,001,520 199
534,240 198
204,880 184
931,320 182
498,960 180
191,360 250
851,760 255
453,600 254
260,000 187
1,193,400 186
640,080 187
194,480 231
870,480 235
471,240 233
240,240 260
1,099,800 260
587,160 259
270,400 370
1,216,800 368
652,680 378
384,800 479
1,722,240 470
952,560 472
498,160
2,199,600
1,189,440
3,556,800
16,029,000
8,651,160
Spa set
415
446
Total
185,090 369
4,543,100
153,135 248
3,776,235
102,920 213
2,512,195
88,395 194
80,510 180
2,183,820
2,019,370
74,700 244
1,863,525
101,260 192
2,586,250
79,680 239
1,921,130
99,185 256
2,396,560
106,240 375
2,656,750
155,625 480
3,803,615
199,200
1,425,940
4,843,360
35,105,910
Jan
Sales Year 1
Product
Plate
Price Units
450
502
Feb
Mar
Apr
May
Sales
Units
225,900
380
Sales
Units
171,000 205
Sales
Units
92,250 186
Units
Sales
83,700 165
Sales
Jun
Units
Sales
Jul
Units
Aug
Sales
Units
Sales
Sep
Units
Oct
Sales
Units
Nov
Sales
Units
Dec
Sales
Units
Total
Sales
74,250 152
68,400 205
92,250 170
76,500 191
85,950 215
96,750
370
166,500
499
224,550
1,458,000
Bowl
650
505
328,250
380
247,000 205
133,250 186
120,900 165
107,250 152
98,800 200
130,000 177
115,050 191
124,150 215
139,750
370
240,500
498
323,700
2,108,600
Spoon/Fork
125
503
62,875
377
47,125 208
26,000 190
23,750 167
20,875 155
19,375 208
26,000 169
21,125 190
23,750 219
27,375
371
46,375
499
62,375
407,000
Cup
360
504
181,440
375
135,000 211
75,960 191
68,760 170
61,200 155
55,800 203
73,080 176
63,360 194
69,840 214
77,040
375
135,000
497
178,920
1,175,400
Tea pot
1,040
501
521,040
384
399,360 206
214,240 192
199,680 169
175,760 154
160,160 202
210,080 173
179,920 189
196,560 217
225,680
374
388,960
498
517,920
3,389,360
Vase
Lamp
4,680
2,520
500
506
2,340,000
1,275,120
382
385
1,787,760 212
970,200 207
992,160 189
521,640 193
884,520 168
486,360 172
786,240 153
433,440 150
716,040 207
378,000 200
968,760 170
504,000 175
795,600 190
441,000 192
889,200 213
483,840 215
996,840
541,800
374
376
1,750,320
947,520
495
496
2,316,600
1,249,920
15,224,040
8,232,840
415
504
209,160
5,143,785
383
158,945 209
3,916,390
86,735 194
2,142,235
80,510 171
1,948,180
70,965 152
1,729,980
63,080 204
1,559,655
84,660 172
2,088,830
71,380 190
1,763,935
78,850 214
1,952,140
88,810
2,194,045
373
154,795
3,829,970
500
207,500
5,081,485
1,355,390
33,350,630
Spa set
Total
184
Sales Year 1
Jan
Product
Price Units
Sales
Plate
Bowl
Spoon/Fork
Cup
Tea pot
Vase
Lamp
Spa set
Total
Units
450
650
125
502
500
504
225,900
325,000
63,000
345
345
349
360
1,040
4,680
2,520
415
505
505
503
503
501
181,800
525,200
2,354,040
1,267,560
207,915
5,150,415
348
349
349
347
349
Feb
Sales
Mar
Units
155,250 202
224,250 200
43,625 205
125,280
362,960
1,633,320
874,440
144,835
3,563,960
207
206
204
203
200
Apr
May
Jun
Jul
Aug
Sep
Oct
Sales
90,900
130,000
25,625
Units
189
188
180
Sales
85,050
122,200
22,500
Units
160
165
166
Sales
72,000
107,250
20,750
Units
140
140
141
Sales
63,000
91,000
17,625
Units
195
195
192
Sales
87,750
126,750
24,000
Units
154
150
149
Sales
69,300
97,500
18,625
Units
172
172
170
Sales
77,400
111,800
21,250
Units
198
200
197
74,520
214,240
954,720
511,560
83,000
2,084,565
179
186
184
183
182
64,440
193,440
861,120
461,160
75,530
1,885,440
158
157
160
160
156
56,880
163,280
748,800
403,200
64,740
1,636,900
143
144
141
140
145
51,480
149,760
659,880
352,800
60,175
1,445,720
193
191
197
196
194
69,480
198,640
921,960
493,920
80,510
2,003,010
150
151
153
154
152
54,000
157,040
716,040
388,080
63,080
1,563,665
175
173
171
176
179
63,000
179,920
800,280
443,520
74,285
1,771,455
199
200
201
201
198
Nov
Sales
Units
89,100
335
130,000
335
24,625
337
71,640
208,000
940,680
506,520
82,170
2,052,735
339
341
337
337
335
Dec
Sales
Units
150,750
490
217,750
490
42,125
495
122,040
354,640
1,577,160
849,240
139,025
3,452,730
493
492
497
496
498
Total
Sales
220,500
318,500
61,875
1,386,900
2,002,000
385,625
177,480
511,680
2,325,960
1,249,920
206,670
5,072,585
1,112,040
3,218,800
14,493,960
7,801,920
1,281,935
31,683,180
185
Table 8.6 Income statement of Sale decrease 5% Year 2012

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income(Loss)
4,734,170
2,635,160
2,099,010
4,480,540
2,493,960
1,986,580
205,939
109,134
3,490
6,790,500
60,054
7,169,117
- 5,070,107
166,667
- 5,236,774
1,541,032
- 6,777,806
146,338
109,134
3,000
60,054
318,526
1,668,054
166,667
1,501,387
450,416
1,050,971
3,367,130
1,874,310
1,492,820
2,750,380
1,530,920
1,219,460
2,344,485
1,305,060
1,039,425
1,633,475
909,240
724,235
1,919,355
1,068,410
850,945
2,688,095
1,496,200
1,191,895
3,171,000
1,765,160
1,405,840
3,309,965
1,842,450
1,467,515
3,973,765
2,211,790
1,761,975
4,521,150
2,516,660
2,004,490
149,674
109,134
3,000
141,920
109,134
3,000
141,504
109,134
34,700
140,382
129,134
3,000
189,165
109,134
3,000
141,219
109,134
3,000
141,537
109,134
3,000
141,279
109,134
3,000
147,270
109,134
34,700
146,874
109,134
3,000
60,054
321,862
1,170,958
166,667
1,004,291
301,287
703,004
60,054
314,108
905,352
166,667
738,685
221,605
517,079
60,054
345,392
694,033
166,667
527,366
158,210
369,156
60,054
332,570
391,665
166,667
224,998
67,499
157,499
60,054
361,353
489,592
166,667
322,925
96,877
226,047
60,054
313,407
878,488
166,667
711,821
213,546
498,275
60,054
313,725
1,092,115
166,667
925,448
277,634
647,814
60,054
313,467
1,154,048
166,667
987,381
296,214
691,167
60,054
351,158
1,410,817
166,667
1,244,150
373,245
870,905
60,054
319,062
1,685,428
166,667
1,518,761
455,628
1,063,133
38,893,510
21,649,320
17,244,190
1,833,101
1,329,608
99,890
6,790,500
720,648
10,773,747
6,470,443
2,000,004
8,470,447
2,541,134
17,243
186

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
5,165,530.00
2,875,360.00
2,290,170.00
3,820,310.00
2,126,520.00
1,693,790.00
2,685,175.00
1,494,650.00
1,190,525.00
2,438,335.00
1,357,270.00
1,081,065.00
2,207,775.00
1,228,890.00
978,885.00
1,996,180.00
1,111,090.00
885,090.00
2,317,685.00
1,290,140.00
1,027,545.00
1,963,270.00
1,092,840.00
870,430.00
2,493,550.00
1,388,020.00
1,105,530.00
2,714,990.00
1,511,260.00
1,203,730.00
3,786,450.00
2,107,680.00
1,678,770.00
5,364,385.00
2,986,010.00
2,378,375.00
36,953,635.00
20,569,730.00
16,383,905.00
206,423.00
109,134.00
233,490.00
60,054.03
609,101.03
1,681,068.97
128,015.00
1,553,053.97
465,916.19
1,087,137.78
147,350.00
109,134.00
3,000.00
60,054.03
319,538.03
1,374,251.97
128,015.00
1,246,236.97
373,871.09
872,365.88
149,674.00
109,134.00
3,000.00
60,054.03
321,862.03
868,662.97
128,015.00
740,647.97
222,194.39
518,453.58
142,686.00
109,134.00
3,000.00
60,054.03
314,874.03
766,190.97
128,015.00
638,175.97
191,452.79
446,723.18
141,970.00
109,134.00
99,700.00
60,054.03
410,858.03
568,026.97
128,015.00
440,011.97
132,003.59
308,008.38
141,062.00
129,134.00
3,000.00
60,054.03
333,250.03
551,839.97
128,015.00
423,824.97
127,147.49
296,677.48
189,535.00
109,134.00
233,000.00
60,054.03
591,723.03
435,821.97
128,015.00
307,806.97
92,342.09
215,464.88
141,491.00
109,134.00
3,000.00
60,054.03
313,679.03
556,750.97
128,015.00
428,735.97
128,620.79
300,115.18
142,151.00
109,134.00
3,000.00
60,054.03
314,339.03
791,190.97
128,015.00
663,175.97
198,952.79
464,223.18
141,449.00
109,134.00
3,000.00
60,054.03
313,637.03
890,092.97
128,015.00
762,077.97
228,623.39
533,454.58
147,390.00
109,134.00
99,700.00
60,054.03
416,278.03
1,262,491.97
128,015.00
1,134,476.97
340,343.09
794,133.88
148,754.00
109,134.00
3,000.00
60,054.03
320,942.03
2,057,432.97
128,015.00
1,929,417.97
578,825.39
1,350,592.58
1,839,935.00
1,329,608.00
689,890.00
720,648.36
4,580,081.36
11,803,823.64
1,536,180.00
10,267,643.64
3,080,293.09
7,187,350.55
187

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
4,543,100.00
2,528,920.00
2,014,180.00
3,776,235.00
2,102,010.00
1,674,225.00
2,512,195.00
1,398,420.00
1,113,775.00
2,183,820.00
1,215,580.00
968,240.00
2,019,370.00
1,124,000.00
895,370.00
1,863,525.00
1,037,330.00
826,195.00
2,586,250.00
1,439,560.00
1,146,690.00
1,921,130.00
1,069,380.00
851,750.00
2,396,560.00
1,334,020.00
1,062,540.00
2,656,750.00
1,478,860.00
1,177,890.00
3,803,615.00
2,117,230.00
1,686,385.00
4,843,360.00
2,696,060.00
2,147,300.00
35,105,910.00
19,541,370.00
15,564,540.00
204,563.00
109,134.00
233,490.00
60,054.03
607,241.03
1,406,938.97
98,328.00
1,308,610.97
392,583.29
916,027.68
146,338.00
109,134.00
3,000.00
60,054.03
318,526.03
1,355,698.97
98,328.00
1,257,370.97
377,211.29
880,159.68
149,804.00
109,134.00
3,000.00
60,054.03
321,992.03
791,782.97
98,328.00
693,454.97
208,036.49
485,418.48
141,720.00
109,134.00
3,000.00
60,054.03
313,908.03
654,331.97
98,328.00
556,003.97
166,801.19
389,202.78
141,708.00
109,134.00
99,700.00
60,054.03
410,596.03
484,773.97
98,328.00
386,445.97
115,933.79
270,512.18
142,372.00
129,134.00
3,000.00
60,054.03
334,560.03
491,634.97
98,328.00
393,306.97
117,992.09
275,314.88
193,809.00
109,134.00
233,000.00
60,054.03
595,997.03
550,692.97
98,328.00
452,364.97
135,709.49
316,655.48
141,279.00
109,134.00
3,000.00
60,054.03
313,467.03
538,282.97
98,328.00
439,954.97
131,986.49
307,968.48
142,693.00
109,134.00
3,000.00
60,054.03
314,881.03
747,658.97
98,328.00
649,330.97
194,799.29
454,531.68
141,471.00
109,134.00
3,000.00
60,054.03
313,659.03
864,230.97
98,328.00
765,902.97
229,770.89
536,132.08
147,630.00
109,134.00
99,700.00
60,054.03
416,518.03
1,269,866.97
98,328.00
1,171,538.97
351,461.69
820,077.28
147,516.00
109,134.00
3,000.00
60,054.03
319,704.03
1,827,595.97
98,328.00
1,729,267.97
518,780.39
1,210,487.58
1,840,903.00
1,329,608.00
689,890.00
720,648.36
4,581,049.36
10,983,490.64
1,179,936.00
9,803,554.64
2,941,066.39
6,862,488.25
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
188

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
5,143,785.00
2,863,260.00
3,916,390.00
2,180,000.00
2,142,235.00
1,192,410.00
1,948,180.00
1,084,400.00
1,729,980.00
962,940.00
1,559,655.00
868,170.00
2,088,830.00
1,162,690.00
1,763,935.00
981,920.00
1,952,140.00
1,086,640.00
2,194,045.00
1,221,310.00
3,829,970.00
2,131,880.00
5,081,485.00
2,828,580.00
33,350,630.00
18,564,200.00
2,280,525.00
1,736,390.00
949,825.00
863,780.00
767,040.00
691,485.00
926,140.00
782,015.00
865,500.00
972,735.00
1,698,090.00
2,252,905.00
14,786,430.00
205,863.00
109,134.00
233,490.00
55,084.30
603,571.30
1,676,953.70
75,525.00
1,601,428.70
480,428.61
1,121,000.09
146,482.00
109,134.00
3,000.00
55,084.30
313,700.30
1,422,689.70
75,525.00
1,347,164.70
404,149.41
943,015.29
150,194.00
109,134.00
3,000.00
55,084.30
317,412.30
632,412.70
75,525.00
556,887.70
167,066.31
389,821.39
142,314.00
109,134.00
3,000.00
55,084.30
309,532.30
554,247.70
75,525.00
478,722.70
143,616.81
335,105.89
141,644.00
109,134.00
99,700.00
55,084.30
405,562.30
361,477.70
75,525.00
285,952.70
85,785.81
200,166.89
140,892.00
129,134.00
3,000.00
55,084.30
328,110.30
363,374.70
75,525.00
287,849.70
86,354.91
201,494.79
194,323.00
109,134.00
233,000.00
55,084.30
591,541.30
334,598.70
75,525.00
259,073.70
77,722.11
181,351.59
142,159.00
109,134.00
3,000.00
55,084.30
309,377.30
472,637.70
75,525.00
397,112.70
119,133.81
277,978.89
141,923.00
109,134.00
3,000.00
55,084.30
309,141.30
556,358.70
75,525.00
480,833.70
144,250.11
336,583.59
142,249.00
109,134.00
3,000.00
55,084.30
309,467.30
663,267.70
75,525.00
587,742.70
176,322.81
411,419.89
152,372.00
109,134.00
99,700.00
55,084.30
416,290.30
1,281,799.70
75,525.00
1,206,274.70
361,882.41
844,392.29
149,892.00
109,134.00
3,000.00
55,084.30
317,110.30
1,935,794.70
75,525.00
1,860,269.70
558,080.91
1,302,188.79
1,850,307.00
1,329,608.00
689,890.00
661,011.60
4,530,816.60
10,255,613.40
906,300.00
9,349,313.40
2,804,794.02
6,544,519.38
189

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
5,150,415.00
2,866,910.00
2,283,505.00
3,563,960.00
1,983,820.00
1,580,140.00
2,084,565.00
1,160,330.00
924,235.00
1,885,440.00
1,049,550.00
835,890.00
1,636,900.00
911,210.00
725,690.00
1,445,720.00
804,740.00
640,980.00
2,003,010.00
1,114,940.00
888,070.00
1,563,665.00
870,370.00
693,295.00
1,771,455.00
986,050.00
785,405.00
2,052,735.00
1,142,630.00
910,105.00
3,452,730.00
1,921,920.00
1,530,810.00
5,072,585.00
2,823,550.00
2,249,035.00
31,683,180.00
17,636,020.00
14,047,160.00
206,973.00
109,134.00
233,490.00
55,084.30
604,681.30
1,678,823.70
58,010.00
1,620,813.70
486,244.11
1,134,569.59
148,300.00
109,134.00
3,000.00
55,084.30
315,518.30
1,264,621.70
58,010.00
1,206,611.70
361,983.51
844,628.19
150,010.00
109,134.00
3,000.00
55,084.30
317,228.30
607,006.70
58,010.00
548,996.70
164,699.01
384,297.69
141,712.00
109,134.00
3,000.00
55,084.30
308,930.30
526,959.70
58,010.00
468,949.70
140,684.91
328,264.79
142,192.00
109,134.00
99,700.00
55,084.30
406,110.30
319,579.70
58,010.00
261,569.70
78,470.91
183,098.79
142,366.00
129,134.00
3,000.00
55,084.30
329,584.30
311,395.70
58,010.00
253,385.70
76,015.71
177,369.99
192,511.00
109,134.00
233,000.00
55,084.30
589,729.30
298,340.70
58,010.00
240,330.70
72,099.21
168,231.49
142,029.00
109,134.00
3,000.00
55,084.30
309,247.30
384,047.70
58,010.00
326,037.70
97,811.31
228,226.39
141,865.00
109,134.00
3,000.00
55,084.30
309,083.30
476,321.70
58,010.00
418,311.70
125,493.51
292,818.19
141,109.00
109,134.00
3,000.00
55,084.30
308,327.30
601,777.70
58,010.00
543,767.70
163,130.31
380,637.39
148,520.00
109,134.00
99,700.00
55,084.30
412,438.30
1,118,371.70
58,010.00
1,060,361.70
318,108.51
742,253.19
150,096.00
109,134.00
3,000.00
55,084.30
317,314.30
1,931,720.70
58,010.00
1,873,710.70
562,113.21
1,311,597.49
1,847,683.00
1,329,608.00
689,890.00
661,011.60
4,528,192.60
9,518,967.40
696,120.00
8,822,847.40
2,646,854.22
6,175,993.18
190
If total sale of company decrease 10%, so our sale revenue will decrease as follow:
Year 2012
Sale revenue is
38,898,570
Baht
Year 2013
Sale revenue is
35,008,730
Baht
Year 2014
Sale revenue is
31,507,825
Baht
Year 2015
Sale revenue is
28,357,080
Baht
Year 2016
Sale revenue is
25,521,380
Baht
If sale revenue decreases10%, it will affect net income of company as follow:

Year 2012
Net income is
17,243
Baht
Year 2013
Net income is
6,583,702
Baht
Year 2014
Net income is
5,745,922
Baht
Year 2015
Net income is
4,994,754
Baht
Year 2016
Net income is
4,263,691
Baht
191
Sales Year 1
Product
Plate
Bowl
Spoon/Fork
Cup
Tea pot
Vase
Lamp
Spa set
Total
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Price Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
450
450
202,500 423 190,350
340 153,000
267 120,150
230 103,500
165
74,250
199
89,550
256 115,200 305 137,250 312 140,400 384 172,800 446 200,700 1,699,650
650
450
292,500 431 280,150
329 213,850
261 169,650
229 148,850
156 101,400
187 121,550
251 163,150 317 206,050 324 210,600 370 240,500 441 286,650 2,434,900
125
468
58,500 428
53,500
335
41,875
272
34,000
238
29,750
163
20,375
196
24,500
262
32,750 308
38,500 315
39,375 386
48,250 436
54,500
475,875
360
469
168,840 439 158,040
327 117,720
263
94,680
227
81,720
153
55,080
185
66,600
253
91,080 311 111,960 326 117,360 390 140,400 427 153,720 1,357,200
1,040
475
494,000 425 442,000
338 351,520
274 284,960
236 245,440
164 170,560
194 201,760
264 274,560 305 317,200 317 329,680 387 402,480 449 466,960 3,981,120
4,680
463 2,166,840 440 2,059,200
325 1,521,000
265 1,240,200
225 1,053,000
155 725,400
183 856,440
267 1,249,560 314 1,469,520 328 1,535,040 394 1,843,920 444 2,077,920 17,798,040
2,520
462 1,164,240 443 1,116,360
331 834,120
276 695,520
234 589,680
167 420,840
192 483,840
258 650,160 302 761,040 319 803,880 381 960,120 436 1,098,720 9,578,520
415
450
186,750 436 180,940
323 134,045
268 111,220
223
92,545
158
65,570
181
75,115
269 111,635 312 129,480 322 133,630 398 165,170 451 187,165 1,573,265
4,734,170
4,480,540
3,367,130
2,750,380
2,344,485
1,633,475
1,919,355
2,688,095
3,171,000
3,309,965
3,973,640
4,526,335 38,898,570
Sales Year 1
Jan
Product
Price Units
Sales
Plate
Feb
Units
191,250 370
450
425
Bowl
Spoon/Fork
Cup
Tea pot
Vase
650
125
360
1,040
4,680
425
420
426
433
424
276,250
52,500
153,360
450,320
1,984,320
Lamp
Spa set
Total
2,520
415
423
420
1,065,960 375
174,300 373
4,348,260
370
375
374
376
372
Mar
Sales
Units
166,500 260
240,500
46,875
134,640
391,040
1,740,960
260
262
261
259
262
945,000 265
154,795 263
3,820,310
Apr
Sales
Units
117,000 239
169,000
32,750
93,960
269,360
1,226,160
239
241
238
232
240
667,800 236
109,145 242
2,685,175
May
Sales
Units
107,550 210
155,350
30,125
85,680
241,280
1,123,200
210
211
211
218
215
594,720 219
100,430 216
2,438,335
Jun
Sales
Units
94,500 185
136,500
26,375
75,960
226,720
1,006,200
190
188
184
186
200
551,880 195
89,640 190
2,207,775
Jul
Sales
Units
83,250 224
123,500
23,500
66,240
193,440
936,000
229
227
222
226
225
491,400 229
78,850 228
1,996,180
Aug
Sales
Units
100,800 190
148,850
28,375
79,920
235,040
1,053,000
192
195
192
191
192
577,080 192
94,620 189
2,317,685
Sep
Sales
Units
85,500 245
124,800
24,375
69,120
198,640
898,560
245
247
248
240
244
483,840 243
78,435 241
1,963,270
Oct
Sales
Units
110,250 268
159,250
30,875
89,280
249,600
1,141,920
264
262
260
265
266
612,360 264
100,015 267
2,493,550
Nov
Sales
Units
120,600 363
171,600
32,750
93,600
275,600
1,244,880
365
361
362
359
360
665,280 360
110,805 364
2,715,115
Dec
Sales
Units
163,350 420
237,250
45,125
130,320
373,360
1,684,800
Sales
189,000
Total
1,529,550
420
423
424
429
423
273,000 2,215,850
52,875
426,500
152,640 1,224,720
446,160 3,550,560
1,979,640 16,019,640
907,200 421
151,060 425
3,692,465
1,060,920 8,623,440
176,375 1,418,470
4,330,610 35,008,730
192
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Sales Year 1
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Product
Price Units
Sales
Plate
450
350
157,500 288
129,600 247
111,150 210
94,500 190
85,500 183
82,350 247
111,150 198
89,100 235
105,750 260
117,000 285
128,250 385
173,250
1,385,100
Bowl
Spoon/Fork
Total
650
125
350
342
227,500 280
42,750 282
182,000 250
35,250 245
162,500 210
30,625 213
136,500 190
26,625 196
123,500 183
24,500 185
118,950 247
23,125 250
160,550 188
31,250 190
122,200 235
23,750 231
152,750 260
28,875 254
169,000 285
31,750 288
185,250 387
36,000 395
251,550
49,375
1,992,250
383,875
Cup
Tea pot
Vase
360
1,040
4,680
347
340
344
124,920 285
353,600 281
1,609,920 284
102,600 243
292,240 241
1,329,120 244
87,480 215
250,640 216
1,141,920 214
77,400 195
224,640 197
1,001,520 199
70,200 188
204,880 184
931,320 182
67,680 246
191,360 250
851,760 255
88,560 195
260,000 187
1,193,400 186
70,200 230
194,480 231
870,480 235
82,800 258
240,240 260
1,099,800 260
92,880 280
270,400 282
1,216,800 284
100,800 392
293,280 388
1,329,120 396
141,120
403,520
1,853,280
1,106,640
3,179,280
14,428,440
Lamp
Spa set
Total
2,520
415
341
345
859,320 287
143,175 286
3,518,685
723,240 248
118,690 248
2,912,740
624,960 212
102,920 213
2,512,195
534,240 198
88,395 194
2,183,820
498,960 180
80,510 180
2,019,370
453,600 254
74,700 244
1,863,525
640,080 187
101,260 192
2,586,250
471,240 233
79,680 239
1,921,130
587,160 259
99,185 256
2,396,560
652,680 286
106,240 287
2,656,750
720,720 392
119,105 396
2,912,525
987,840
164,340
4,024,275
7,754,040
1,278,200
31,507,825
Sales Year 1
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Product
Price Units
Sales
Units
Sales
Plate
450
335
150,750
285
128,250 210
94,500 191
85,950 175
78,750 157
70,650 215
96,750 170
76,500 190
85,500 215
96,750
275
123,750
336
151,200
Bowl
650
335
217,750
285
185,250 210
136,500 191
124,150 175
113,750 157
102,050 210
136,500 177
115,050 190
123,500 215
139,750
275
178,750
336
218,400
Spoon/Fork
Cup
Tea pot
Vase
Lamp
Spa set
Total
125
360
330
332
41,250
119,520
282
280
1,040
4,680
2,520
415
331
333
334
336
344,240
1,558,440
841,680
139,440
3,413,070
289
287
291
288
35,250 213
100,800 216
300,560
1,343,160
733,320
119,520
2,946,110
211
217
212
214
26,625 197
77,760 195
219,440
1,015,560
534,240
88,810
2,193,435
196
194
198
199
24,625 177
70,200 180
203,840
907,920
498,960
82,585
1,998,230
179
178
172
170
22,125 160
64,800 160
186,160
833,040
433,440
70,550
1,802,615
159
158
155
157
20,000 218
57,600 213
165,360
739,440
390,600
65,155
1,610,855
212
217
210
214
27,250 169
76,680 176
220,480
1,015,560
529,200
88,810
2,191,230
173
170
175
172
21,125 191
63,360 195
179,920
795,600
441,000
71,380
1,763,935
193
192
194
196
23,875 218
70,200 215
200,720
898,560
488,880
81,340
1,972,575
217
213
215
214
Total
1,239,300
1,791,400
27,250
77,400
276
280
34,500
100,800
335
334
41,875
120,240
345,750
999,360
225,680
996,840
541,800
88,810
2,194,280
279
280
281
277
290,160
1,310,400
708,120
114,955
2,861,435
338
332
331
333
351,520
1,553,760
834,120
138,195
3,409,310
2,888,080
12,968,280
6,975,360
1,149,550
28,357,080
193
Sales Year
Product
Plate
Bowl
Spoon/Fork
Jan
Price Units
450
302
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Sales
Units
135,900
245
Units
Sales
110,250 202
Sales
Units
90,900 189
Sales
Units
85,050 160
Sales
Units
72,000 140
Sales
Units
63,000 195
Sales
Units
87,750 154
Units
Sales
69,300 172
Sales
Units
77,400 198
Sales
Units
89,100
230
Sales
Units
103,500
290
Sales
130,500
1,114,650
650
125
300
304
195,000
38,000
245
250
159,250 200
31,250 204
130,000 188
25,500 180
122,200 165
22,500 166
107,250 140
20,750 142
91,000 195
17,750 192
126,750 150
24,000 149
97,500 172
18,625 170
111,800 200
21,250 197
130,000
24,625
230
234
149,500
29,250
290
295
188,500
36,875
1,608,750
310,375
Cup
Tea pot
360
1,040
305
305
109,800
317,200
248
249
89,280 207
258,960 206
74,520 180
214,240 186
64,800 158
193,440 157
56,880 143
163,280 144
51,480 193
149,760 191
69,480 150
198,640 151
54,000 175
157,040 173
63,000 199
179,920 200
71,640
208,000
239
237
86,040
246,480
293
292
105,480
303,680
896,400
2,590,640
Vase
Lamp
4,680
2,520
303
302
1,418,040
761,040
250
247
1,170,000 204
622,440 203
954,720 184
511,560 183
861,120 160
461,160 160
748,800 141
403,200 140
659,880 197
352,800 196
921,960 153
493,920 154
716,040 171
388,080 176
800,280 201
443,520 201
940,680
506,520
238
232
1,113,840
584,640
297
296
1,389,960
745,920
11,695,320
6,274,800
415
301
124,915
3,099,895
249
103,335 200
2,544,765
83,000 182
2,084,440
75,530 155
1,885,800
64,325 145
1,636,485
60,175 194
1,445,845
80,510 152
2,003,010
63,080 179
1,563,665
74,285 198
1,771,455
82,170
2,052,735
230
95,450
2,408,700
298
123,670
3,024,585
1,030,445
25,521,380
Spa set
Total
194

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
4,734,170
Cost of goods sold
2,635,160
Gross profit
2,099,010
Expense
Operating expenses
205,939
109,134
Marketing expense
3,490
6,790,500
Depreciation
60,054
Total expenses
7,169,117
Interest expense
166,667
- 5,236,774
1,541,032
Net Income(Loss)
- 6,777,806
4,480,540
2,493,960
1,986,580
3,367,130
1,874,310
1,492,820
2,750,380
1,530,920
1,219,460
2,344,485
1,305,060
1,039,425
1,633,475
909,240
724,235
1,919,355
1,068,410
850,945
2,688,095
1,496,200
1,191,895
3,171,000
1,765,160
1,405,840
3,309,965
1,842,450
1,467,515
3,973,765
2,211,790
1,761,975
4,521,150
2,516,660
2,004,490
146,338
109,134
3,000
149,674
109,134
3,000
141,920
109,134
3,000
141,504
109,134
34,700
140,382
129,134
3,000
189,165
109,134
3,000
141,219
109,134
3,000
141,537
109,134
3,000
141,279
109,134
3,000
147,270
109,134
34,700
146,874
109,134
3,000
60,054
318,526
1,668,054
166,667
1,501,387
450,416
1,050,971
60,054
321,862
1,170,958
166,667
1,004,291
301,287
703,004
60,054
314,108
905,352
166,667
738,685
221,605
517,079
60,054
345,392
694,033
166,667
527,366
158,210
369,156
60,054
332,570
391,665
166,667
224,998
67,499
157,499
60,054
361,353
489,592
166,667
322,925
96,877
226,047
60,054
313,407
878,488
166,667
711,821
213,546
498,275
60,054
313,725
1,092,115
166,667
925,448
277,634
647,814
60,054
313,467
1,154,048
166,667
987,381
296,214
691,167
60,054
351,158
1,410,817
166,667
1,244,150
373,245
870,905
60,054
319,062
1,685,428
166,667
1,518,761
455,628
1,063,133
38,893,510
21,649,320
17,244,190
1,833,101
1,329,608
99,890
6,790,500
720,648
10,773,747
6,470,443
2,000,004
8,470,447
2,541,134
17,243
195

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
4,348,260
2,420,440
1,927,820
3,820,310
2,126,520
1,693,790
2,685,175
1,494,650
1,190,525
2,438,335
1,357,270
1,081,065
2,207,775
1,228,890
978,885
1,996,180
1,111,090
885,090
2,317,685
1,290,140
1,027,545
1,963,270
1,092,840
870,430
2,493,550
1,388,020
1,105,530
2,715,115
1,511,330
1,203,785
3,692,465
2,055,410
1,637,055
4,330,610
2,410,580
1,920,030
35,008,730
19,487,180
15,521,550
206,423
109,134
233,490
60,054
609,101
1,318,719
128,015
1,190,704
357,211
833,493
147,350
109,134
3,000
60,054
319,538
1,374,252
128,015
1,246,237
373,871
872,366
149,674
109,134
3,000
60,054
321,862
868,663
128,015
740,648
222,194
518,454
142,686
109,134
3,000
60,054
314,874
766,191
128,015
638,176
191,453
446,723
141,970
109,134
99,700
60,054
410,858
568,027
128,015
440,012
132,004
308,008
141,062
129,134
3,000
60,054
333,250
551,840
128,015
423,825
127,147
296,677
189,535
109,134
233,000
60,054
591,723
435,822
128,015
307,807
92,342
215,465
141,491
109,134
3,000
60,054
313,679
556,751
128,015
428,736
128,621
300,115
142,151
109,134
3,000
60,054
314,339
791,191
128,015
663,176
198,953
464,223
141,449
109,134
3,000
60,054
313,637
890,148
128,015
762,133
228,640
533,493
147,390
109,134
99,700
60,054
416,278
1,220,777
128,015
1,092,762
327,829
764,933
148,754
109,134
3,000
60,054
320,942
1,599,088
128,015
1,471,073
441,322
1,029,751
1,839,935
1,329,608
689,890
720,648
4,580,081
10,941,469
1,536,180
9,405,289
2,821,587
6,583,702
196

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
3,518,685
1,958,690
1,559,995
2,912,740
1,621,300
1,291,440
2,512,195
1,398,420
1,113,775
2,183,820
1,215,580
968,240
2,019,370
1,124,000
895,370
1,863,525
1,037,330
826,195
2,586,250
1,439,560
1,146,690
1,921,130
1,069,380
851,750
2,396,560
1,334,020
1,062,540
2,656,750
1,478,860
1,177,890
2,912,525
1,621,230
1,291,295
4,024,275
2,240,010
1,784,265
31,507,825
17,538,380
13,969,445
204,563
109,134
233,490
60,054
607,241
952,754
98,328
854,426
256,328
598,098
146,338
109,134
3,000
60,054
318,526
972,914
98,328
874,586
262,376
612,210
149,804
109,134
3,000
60,054
321,992
791,783
98,328
693,455
208,036
485,418
141,720
109,134
3,000
60,054
313,908
654,332
98,328
556,004
166,801
389,203
141,708
109,134
99,700
60,054
410,596
484,774
98,328
386,446
115,934
270,512
142,372
129,134
3,000
60,054
334,560
491,635
98,328
393,307
117,992
275,315
193,809
109,134
233,000
60,054
595,997
550,693
98,328
452,365
135,709
316,655
141,279
109,134
3,000
60,054
313,467
538,283
98,328
439,955
131,986
307,968
142,693
109,134
3,000
60,054
314,881
747,659
98,328
649,331
194,799
454,532
141,471
109,134
3,000
60,054
313,659
864,231
98,328
765,903
229,771
536,132
147,630
109,134
99,700
60,054
416,518
874,777
98,328
776,449
232,935
543,514
147,516
109,134
3,000
60,054
319,704
1,464,561
98,328
1,366,233
409,870
956,363
1,840,903
1,329,608
689,890
720,648
4,581,049
9,388,396
1,179,936
8,208,460
2,462,538
5,745,922
197

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
3,413,070
1,899,860
1,513,210
2,946,110
1,639,900
1,306,210
2,193,435
1,220,910
972,525
1,998,230
1,112,260
885,970
1,802,615
1,003,410
799,205
1,610,855
896,670
714,185
2,191,230
1,219,690
971,540
1,763,935
981,920
782,015
1,972,575
1,097,990
874,585
2,194,280
1,221,440
972,840
2,861,435
1,592,750
1,268,685
3,409,310
1,897,800
1,511,510
28,357,080
15,784,600
12,572,480
205,863
109,134
233,490
55,084
603,571
909,639
75,525
834,114
250,234
583,880
146,482
109,134
3,000
55,084
313,700
992,510
75,525
916,985
275,095
641,889
150,194
109,134
3,000
55,084
317,412
655,113
75,525
579,588
173,876
405,711
142,314
109,134
3,000
55,084
309,532
576,438
75,525
500,913
150,274
350,639
141,644
109,134
99,700
55,084
405,562
393,643
75,525
318,118
95,435
222,682
140,892
129,134
3,000
55,084
328,110
386,075
75,525
310,550
93,165
217,385
194,323
109,134
233,000
55,084
591,541
379,999
75,525
304,474
91,342
213,132
142,159
109,134
3,000
55,084
309,377
472,638
75,525
397,113
119,134
277,979
141,923
109,134
3,000
55,084
309,141
565,444
75,525
489,919
146,976
342,943
142,249
109,134
3,000
55,084
309,467
663,373
75,525
587,848
176,354
411,493
152,372
109,134
99,700
55,084
416,290
852,395
75,525
776,870
233,061
543,809
149,892
109,134
3,000
55,084
317,110
1,194,400
75,525
1,118,875
335,662
783,212
1,850,307
1,329,608
689,890
661,012
4,530,817
8,041,663
906,300
7,135,363
2,140,609
4,994,754
198

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
3,099,895
1,725,510
1,374,385
2,544,765
1,416,490
1,128,275
2,084,440
1,160,260
924,180
1,885,800
1,049,750
836,050
1,636,485
910,980
725,505
1,445,845
804,810
641,035
2,003,010
1,114,940
888,070
1,563,665
870,370
693,295
1,771,455
986,050
785,405
2,052,735
1,142,630
910,105
2,408,700
1,340,740
1,067,960
3,024,585
1,683,550
1,341,035
25,521,380
14,206,080
11,315,300
206,973
109,134
233,490
55,084
604,681
769,704
58,010
711,694
213,508
498,186
148,300
109,134
3,000
55,084
315,518
812,757
58,010
754,747
226,424
528,323
150,010
109,134
3,000
55,084
317,228
606,952
58,010
548,942
164,683
384,259
141,712
109,134
3,000
55,084
308,930
527,120
58,010
469,110
140,733
328,377
142,192
109,134
99,700
55,084
406,110
319,395
58,010
261,385
78,415
182,969
142,366
129,134
3,000
55,084
329,584
311,451
58,010
253,441
76,032
177,408
192,511
109,134
233,000
55,084
589,729
298,341
58,010
240,331
72,099
168,231
142,029
109,134
3,000
55,084
309,247
384,048
58,010
326,038
97,811
228,226
141,865
109,134
3,000
55,084
309,083
476,322
58,010
418,312
125,494
292,818
141,109
109,134
3,000
55,084
308,327
601,778
58,010
543,768
163,130
380,637
148,520
109,134
99,700
55,084
412,438
655,522
58,010
597,512
179,254
418,258
150,096
109,134
3,000
55,084
317,314
1,023,721
58,010
965,711
289,713
675,997
1,847,683
1,329,608
689,890
661,012
4,528,193
6,787,107
696,120
6,090,987
1,827,296
4,263,691
199
If total sale of company decrease 15%, so our sale revenue will decrease as follow:
Year 2012
Sale revenue is
38,898,570
Baht
Year 2013
Sale revenue is
33,063,780
Baht
Year 2014
Sale revenue is
28,104,250
Baht
Year 2015
Sale revenue is
23,888,565
Baht
Year 2016
Sale revenue is
20,305,310
Baht
If sale revenue decreases 15%, it will affect net income of company as follow:
Year 2012
Net income is
17,243
Baht
Year 2013
Net income is
5,980,078
Baht
Year 2014
Net income is
4,689,520
Baht
Year 2015
Net income is
3,607,897
Baht
Year 2016
Net income is
2,644,808
Baht
200
Sales Year
Product
Plate
Price Units
450
450
Bowl
Spoon/Fork
Cup
Tea pot
650
125
360
1,040
450
468
469
475
Vase
Lamp
Spa set
Total
4,680
2,520
415
463 2,166,840
462 1,164,240
450
186,750
4,734,170
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
Units
Sales
202,500 423 190,350
340 153,000
267 120,150
230 103,500
165
74,250
199
89,550
256 115,200 305 137,250 312 140,400 384 172,800 446 200,700
292,500
58,500
168,840
494,000
431
428
439
425
280,150
53,500
158,040
442,000
440 2,059,200
443 1,116,360
436 180,940
4,480,540
329
335
327
338
213,850
41,875
117,720
351,520
325 1,521,000
331 834,120
323 134,045
3,367,130
261
272
263
274
169,650
34,000
94,680
284,960
265 1,240,200
276 695,520
268 111,220
2,750,380
229
238
227
236
148,850
29,750
81,720
245,440
156
163
153
164
101,400
20,375
55,080
170,560
187
196
185
194
121,550
24,500
66,600
201,760
225 1,053,000
234 589,680
223
92,545
2,344,485
155
167
158
725,400
420,840
65,570
1,633,475
183
192
181
856,440
483,840
75,115
1,919,355
251
262
253
264
163,150
32,750
91,080
274,560
267 1,249,560
258 650,160
269 111,635
2,688,095
317
308
311
305
206,050
38,500
111,960
317,200
314 1,469,520
302 761,040
312 129,480
3,171,000
324
315
326
317
210,600
39,375
117,360
329,680
328 1,535,040
319 803,880
322 133,630
3,309,965
370
386
390
387
240,500
48,250
140,400
402,480
394 1,843,920
381 960,120
398 165,170
3,973,640
441
436
427
449
286,650
54,500
153,720
466,960
Total
1,699,650
2,434,900
475,875
1,357,200
3,981,120
444 2,077,920 17,798,040

436 1,098,720 9,578,520
451 187,165 1,573,265
4,526,335 38,898,570
Sales Year
Product
Plate
Price Units
Jan
Sales
Feb
Units
182,250 350
450
405
Bowl
Spoon/Fork
Cup
Tea pot
Vase
650
125
360
1,040
4,680
405
400
406
412
404
263,250
50,000
146,160
428,480
1,890,720
Lamp
Spa set
Total
2,520
415
401
400
1,010,520 355
166,000 353
4,137,380
350
356
354
351
352
Mar
Sales
Units
157,500 240
227,500
44,500
127,440
365,040
1,647,360
240
242
241
239
242
894,600 245
146,495 243
3,610,435
Apr
Sales
Units
108,000 229
156,000
30,250
86,760
248,560
1,132,560
229
230
228
230
231
617,400 221
100,845 225
2,480,375
May
Sales
Units
103,050 210
148,850
28,750
82,080
239,200
1,081,080
210
213
212
219
215
556,920 219
93,375 216
2,333,305
Jun
Sales
Units
94,500 186
136,500
26,625
76,320
227,760
1,006,200
190
187
182
186
200
551,880 195
89,640 190
2,209,425
Jul
Aug
Sep
Sales
Units
83,700 204
Sales
Units
91,800 170
Sales
Units
76,500 225
123,500
23,375
65,520
193,440
936,000
135,850
25,875
72,720
214,240
959,400
111,800
21,875
61,920
177,840
819,000
209
207
202
206
205
491,400 208
78,850 203
1,995,785
172
175
172
171
175
524,160 174
84,245 178
2,108,290
225
227
228
220
224
438,480 223
73,870 221
1,781,285
Oct
Sales
Units
101,250 248
146,250
28,375
82,080
228,800
1,048,320
244
242
240
245
246
561,960 242
91,715 247
2,288,750
Nov
Sales
Units
111,600 343
158,600
30,250
86,400
254,800
1,151,280
345
341
342
339
340
609,840 340
102,505 344
2,505,275
Dec
Sales
Units
154,350 400
224,250
42,625
123,120
352,560
1,591,200
Sales
180,000
Total
1,444,500
400
403
404
409
403
260,000 2,092,350
50,375
402,875
145,440 1,155,960
425,360 3,356,080
1,886,040 15,149,160
856,800 401
142,760 405
3,487,665
1,010,520 8,124,480
168,075 1,338,375
4,125,810 33,063,780
201
Sales Year
Product
Plate
Price Units
Jan
Sales
Feb
Units
135,000 268
450
300
Bowl
Spoon/Fork
Cup
Tea pot
Vase
650
125
360
1,040
4,680
300
299
297
290
296
195,000
37,375
106,920
301,600
1,385,280
Lamp
Spa set
Total
2,520
415
298
295
750,960 267
122,425 266
3,034,560
260
262
265
261
259
Mar
Sales
Units
120,600 237
169,000
32,750
95,400
271,440
1,212,120
240
235
233
231
234
672,840 238
110,390 239
2,684,540
Apr
Sales
Units
106,650 200
156,000
29,375
83,880
240,240
1,095,120
200
203
205
206
204
599,760 202
99,185 207
2,410,210
May
Jun
Jul
Aug
Sep
Sales
Units
90,000 180
Sales
Units
81,000 165
Sales
Units
74,250 212
Sales
Units
95,400 183
Sales
Units
82,350 215
130,000
25,375
73,800
214,240
954,720
117,000
23,250
66,600
194,480
884,520
107,250
20,375
60,480
170,560
758,160
137,800
26,000
75,960
213,200
936,000
115,700
22,500
66,600
184,080
823,680
180
186
185
187
189
509,040 188
85,905 184
2,083,080
165
163
168
164
162
473,760 160
76,360 167
1,916,970
212
208
211
205
200
403,200 216
69,305 210
1,663,580
178
180
185
177
176
544,320 179
87,150 180
2,115,830
215
211
210
212
214
451,080 213
74,700 216
1,820,690
Oct
Sales
Units
96,750 230
139,750
26,375
75,600
220,480
1,001,520
230
224
228
230
230
536,760 229
89,640 226
2,186,875
Nov
Sales
Units
103,500 255
149,500
28,000
82,080
239,200
1,076,400
255
257
250
252
254
577,080 256
93,790 257
2,349,550
Dec
Sales
Units
114,750 319
Total
Sales
143,550
1,243,800
312
314
311
317
316
202,800
39,250
111,960
329,680
1,478,880
1,785,550
342,750
989,280
2,841,280
12,795,120
645,120 316
106,655 315
2,605,200
796,320
130,725
3,233,165
6,960,240
1,146,230
28,104,250
165,750
32,125
90,000
262,080
1,188,720
Sales Year
Product
Plate
Bowl
Spoon/Fork
Cup
Tea pot
Vase
Lamp
Spa set
Total
Jan
Price Units
450
238
650
238
125
236
360
235
1,040
231
4,680
233
2,520
234
415
236
Sales
Units
107,100
215
154,700
215
29,500
212
84,600
210
240,240
218
1,090,440
215
589,680
212
97,940
217
2,394,200
Feb
Sales
96,750
139,750
26,500
75,600
226,720
1,006,200
534,240
90,055
2,195,815
Units
200
200
203
206
202
207
202
204
Mar
Sales
90,000
130,000
25,375
74,160
210,080
968,760
509,040
84,660
2,092,075
Apr
Units
181
181
187
185
186
182
183
189
Sales
81,450
117,650
23,375
66,600
193,440
851,760
461,160
78,435
1,873,870
Units
165
165
167
170
169
168
162
160
May
Sales
74,250
107,250
20,875
61,200
175,760
786,240
408,240
66,400
1,700,215
Jun
Units
147
147
150
150
149
148
145
147
Sales
66,150
95,550
18,750
54,000
154,960
692,640
365,400
61,005
1,508,455
Jul
Units
205
200
208
203
202
207
200
204
Sales
92,250
130,000
26,000
73,080
210,080
968,760
504,000
84,660
2,088,830
Units
150
157
149
156
153
150
155
152
Aug
Sales
67,500
102,050
18,625
56,160
159,120
702,000
390,600
63,080
1,559,135
Sep
Units
170
170
171
175
173
175
174
176
Sales
76,500
110,500
21,375
63,000
179,920
819,000
438,480
73,040
1,781,815
Units
200
200
198
199
197
198
193
194
Dec
Oct
Nov
Sales
Units
Sales
Units
Sales
90,000
213
95,850
241
108,450
130,000
213
138,450
241
156,650
24,750
216
27,000
247
30,875
71,640
220
79,200
235
84,600
204,880
219
227,760
238
247,520
926,640
217 1,015,560
240 1,123,200
486,360
221
556,920
238
599,760
80,510
216
89,640
236
97,940
2,014,780
2,230,380
2,448,995
Total
1,046,250
1,512,550
293,000
843,840
2,430,480
10,951,200
5,843,880
967,365
23,888,565
202
Sales Year
Product
Plate
Bowl
Spoon/Fork
Cup
Tea pot
Vase
Lamp
Spa set
Total
Price Units
450
650
125
360
1,040
4,680
2,520
415
242
240
244
245
245
243
241
246
Jan
Sales
108,900
156,000
30,500
88,200
254,800
1,137,240
607,320
102,090
2,485,050
Units
205
205
199
198
200
200
197
196
Feb
Sales
92,250
133,250
24,875
71,280
208,000
936,000
496,440
81,340
2,043,435
Mar
Units
162
160
164
167
166
165
162
163
Sales
72,900
104,000
20,500
60,120
172,640
772,200
408,240
67,645
1,678,245
Apr
Units
148
148
140
140
146
144
145
142
Sales
66,600
96,200
17,500
50,400
151,840
673,920
365,400
58,930
1,480,790
Units
120
125
126
128
127
120
120
119
May
Sales
54,000
81,250
15,750
46,080
132,080
561,600
302,400
49,385
1,242,545
Jun
Units
100
100
102
103
104
101
103
106
Sales
45,000
65,000
12,750
37,080
108,160
472,680
259,560
43,990
1,044,220
Jul
Units
145
145
142
143
141
147
146
144
Sales
65,250
94,250
17,750
51,480
146,640
687,960
367,920
59,760
1,491,010
Units
114
110
109
110
111
113
114
112
Aug
Sales
51,300
71,500
13,625
39,600
115,440
528,840
287,280
46,480
1,154,065
Sep
Units
132
132
130
135
133
131
136
137
Sales
59,400
85,800
16,250
48,600
138,320
613,080
342,720
56,855
1,361,025
Oct
Units
168
170
167
164
169
165
170
168
Sales
Units
75,600
201
110,500
200
20,875
202
59,040
209
175,760
206
772,200
208
428,400
202
69,720
199
1,712,095
Dec
Nov
Sales
Units
Sales
90,450
240
108,000
130,000
240
156,000
25,250
245
30,625
75,240
243
87,480
214,240
242
251,680
973,440
247 1,155,960
509,040
246
619,920
82,585
248
102,920
2,100,245
2,512,585
Total
889,650
1,283,750
246,250
714,600
2,069,600
9,285,120
4,994,640
821,700
20,305,310
203

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income(Loss)
4,734,170
2,635,160
2,099,010
4,480,540
2,493,960
1,986,580
205,939
109,134
3,490
6,790,500
60,054
7,169,117
- 5,070,107
166,667
- 5,236,774
1,541,032
- 6,777,806
146,338
109,134
3,000
60,054
318,526
1,668,054
166,667
1,501,387
450,416
1,050,971
3,367,130
1,874,310
1,492,820
2,750,380
1,530,920
1,219,460
2,344,485
1,305,060
1,039,425
1,633,475
909,240
724,235
1,919,355
1,068,410
850,945
2,688,095
1,496,200
1,191,895
3,171,000
1,765,160
1,405,840
3,309,965
1,842,450
1,467,515
3,973,765
2,211,790
1,761,975
4,521,150
2,516,660
2,004,490
149,674
109,134
3,000
141,920
109,134
3,000
141,504
109,134
34,700
140,382
129,134
3,000
189,165
109,134
3,000
141,219
109,134
3,000
141,537
109,134
3,000
141,279
109,134
3,000
147,270
109,134
34,700
146,874
109,134
3,000
60,054
321,862
1,170,958
166,667
1,004,291
301,287
703,004
60,054
314,108
905,352
166,667
738,685
221,605
517,079
60,054
345,392
694,033
166,667
527,366
158,210
369,156
60,054
332,570
391,665
166,667
224,998
67,499
157,499
60,054
361,353
489,592
166,667
322,925
96,877
226,047
60,054
313,407
878,488
166,667
711,821
213,546
498,275
60,054
313,725
1,092,115
166,667
925,448
277,634
647,814
60,054
313,467
1,154,048
166,667
987,381
296,214
691,167
60,054
351,158
1,410,817
166,667
1,244,150
373,245
870,905
60,054
319,062
1,685,428
166,667
1,518,761
455,628
1,063,133
38,893,510
21,649,320
17,244,190
1,833,101
1,329,608
99,890
6,790,500
720,648
10,773,747
6,470,443
2,000,004
8,470,447
2,541,134
17,243
204

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
4,137,380
2,303,060
1,834,320
3,610,435
2,009,690
1,600,745
2,480,375
1,380,650
1,099,725
2,333,305
1,298,830
1,034,475
2,209,425
1,229,810
979,615
1,995,785
1,110,870
884,915
2,108,290
1,173,590
934,700
1,781,285
991,510
789,775
2,288,750
1,274,020
1,014,730
2,505,275
1,394,530
1,110,745
3,487,665
1,941,410
1,546,255
4,125,810
2,296,580
1,829,230
33,063,780
18,404,550
14,659,230
206,423
109,134
233,490
60,054
609,101
1,225,219
128,015
1,097,204
329,161
768,043
147,350
109,134
3,000
60,054
319,538
1,281,207
128,015
1,153,192
345,958
807,234
149,674
109,134
3,000
60,054
321,862
777,863
128,015
649,848
194,954
454,894
142,686
109,134
3,000
60,054
314,874
719,601
128,015
591,586
177,476
414,110
141,970
109,134
99,700
60,054
410,858
568,757
128,015
440,742
132,223
308,519
141,062
129,134
3,000
60,054
333,250
551,665
128,015
423,650
127,095
296,555
189,535
109,134
233,000
60,054
591,723
342,977
128,015
214,962
64,489
150,473
141,491
109,134
3,000
60,054
313,679
476,096
128,015
348,081
104,424
243,657
142,151
109,134
3,000
60,054
314,339
700,391
128,015
572,376
171,713
400,663
141,449
109,134
3,000
60,054
313,637
797,108
128,015
669,093
200,728
468,365
147,390
109,134
99,700
60,054
416,278
1,129,977
128,015
1,001,962
300,589
701,373
148,754
109,134
3,000
60,054
320,942
1,508,288
128,015
1,380,273
414,082
966,191
1,839,935
1,329,608
689,890
720,648
4,580,081
10,079,149
1,536,180
8,542,969
2,562,891
5,980,078
205

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
3,034,560
1,689,180
1,345,380
2,684,540
1,494,300
1,190,240
2,410,210
1,341,650
1,068,560
2,083,080
1,159,500
923,580
1,916,970
1,067,000
849,970
1,663,580
926,040
737,540
2,115,830
1,177,800
938,030
1,820,690
1,013,470
807,220
2,186,875
1,217,310
969,565
2,349,550
1,307,860
1,041,690
2,605,200
1,450,160
1,155,040
3,233,165
1,799,680
1,433,485
28,104,250
15,643,950
12,460,300
204,563
109,134
233,490
60,054
607,241
738,139
98,328
639,811
191,943
447,868
146,338
109,134
3,000
60,054
318,526
871,714
98,328
773,386
232,016
541,370
149,804
109,134
3,000
60,054
321,992
746,568
98,328
648,240
194,472
453,768
141,720
109,134
3,000
60,054
313,908
609,672
98,328
511,344
153,403
357,941
141,708
109,134
99,700
60,054
410,596
439,374
98,328
341,046
102,314
238,732
142,372
129,134
3,000
60,054
334,560
402,980
98,328
304,652
91,396
213,256
193,809
109,134
233,000
60,054
595,997
342,033
98,328
243,705
73,111
170,593
141,279
109,134
3,000
60,054
313,467
493,753
98,328
395,425
118,627
276,797
142,693
109,134
3,000
60,054
314,881
654,684
98,328
556,356
166,907
389,449
141,471
109,134
3,000
60,054
313,659
728,031
98,328
629,703
188,911
440,792
147,630
109,134
99,700
60,054
416,518
738,522
98,328
640,194
192,058
448,136
147,516
109,134
3,000
60,054
319,704
1,113,781
98,328
1,015,453
304,636
710,817
1,840,903
1,329,608
689,890
720,648
4,581,049
7,879,251
1,179,936
6,699,315
2,009,794
4,689,520
206

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
2,394,200
1,332,740
1,061,460
2,195,815
1,222,290
973,525
2,092,075
1,164,490
927,585
1,873,870
1,043,060
830,810
1,700,215
946,410
753,805
1,508,455
839,670
668,785
2,088,830
1,162,690
926,140
1,559,135
867,920
691,215
1,781,815
991,790
790,025
2,014,780
1,121,540
893,240
2,230,380
1,241,480
988,900
2,448,995
1,363,230
1,085,765
23,888,565
13,297,310
10,591,255
205,863
109,134
233,490
55,084
603,571
457,889
75,525
382,364
114,709
267,655
146,482
109,134
3,000
55,084
313,700
659,825
75,525
584,300
175,290
409,010
150,194
109,134
3,000
55,084
317,412
610,173
75,525
534,648
160,394
374,253
142,314
109,134
3,000
55,084
309,532
521,278
75,525
445,753
133,726
312,027
141,644
109,134
99,700
55,084
405,562
348,243
75,525
272,718
81,815
190,902
140,892
129,134
3,000
55,084
328,110
340,675
75,525
265,150
79,545
185,605
194,323
109,134
233,000
55,084
591,541
334,599
75,525
259,074
77,722
181,352
142,159
109,134
3,000
55,084
309,377
381,838
75,525
306,313
91,894
214,419
141,923
109,134
3,000
55,084
309,141
480,884
75,525
405,359
121,608
283,751
142,249
109,134
3,000
55,084
309,467
583,773
75,525
508,248
152,474
355,773
152,372
109,134
99,700
55,084
416,290
572,610
75,525
497,085
149,125
347,959
149,892
109,134
3,000
55,084
317,110
768,655
75,525
693,130
207,939
485,191
1,850,307
1,329,608
689,890
661,012
4,530,817
6,060,438
906,300
5,154,138
1,546,242
3,607,897
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
207

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
2,485,050
1,383,260
1,101,790
2,043,435
1,137,510
905,925
1,678,245
934,150
744,095
1,480,790
824,300
656,490
1,242,545
691,700
550,845
1,044,220
581,240
462,980
1,491,010
829,940
661,070
1,154,065
642,370
511,695
1,361,025
757,590
603,435
1,712,095
953,050
759,045
2,100,245
1,169,040
931,205
2,512,585
1,398,550
1,114,035
20,305,310
11,302,700
9,002,610
206,973
109,134
233,490
55,084
604,681
497,109
58,010
439,099
131,730
307,369
148,300
109,134
3,000
55,084
315,518
590,407
58,010
532,397
159,719
372,678
150,010
109,134
3,000
55,084
317,228
426,867
58,010
368,857
110,657
258,200
141,712
109,134
3,000
55,084
308,930
347,560
58,010
289,550
86,865
202,685
142,192
109,134
99,700
55,084
406,110
144,735
58,010
86,725
26,017
60,707
142,366
129,134
3,000
55,084
329,584
133,396
58,010
75,386
22,616
52,770
192,511
109,134
233,000
55,084
589,729
71,341
58,010
13,331
3,999
9,331
142,029
109,134
3,000
55,084
309,247
202,448
58,010
144,438
43,331
101,106
141,865
109,134
3,000
55,084
309,083
294,352
58,010
236,342
70,903
165,439
141,109
109,134
3,000
55,084
308,327
450,718
58,010
392,708
117,812
274,895
148,520
109,134
99,700
55,084
412,438
518,767
58,010
460,757
138,227
322,530
150,096
109,134
3,000
55,084
317,314
796,721
58,010
738,711
221,613
517,097
1,847,683
1,329,608
689,890
661,012
4,528,193
4,474,417
696,120
3,778,297
1,133,489
2,644,808
208
Increasing interest rate

Interest rate increase 5% So, interest rate equal 25%
209
Table 8.31 Income statement of interest rate increase 5% Year 2012

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
4,734,170
Cost of goods sold
2,635,160
Gross profit
2,099,010
Expense
Operating expenses
205,939
109,134
Marketing expense
3,490
6,790,500
Depreciation
60,054
Total expenses
7,169,117
Interest expense
208,333
- 5,278,440
1,541,032
Net Income(Loss)
- 6,819,472
4,480,540
2,493,960
1,986,580
3,367,130
1,874,310
1,492,820
2,750,380
1,530,920
1,219,460
2,344,485
1,305,060
1,039,425
1,633,475
909,240
724,235
1,919,355
1,068,410
850,945
2,688,095
1,496,200
1,191,895
3,171,000
1,765,160
1,405,840
3,309,965
1,842,450
1,467,515
3,973,765
2,211,790
1,761,975
4,521,150
2,516,660
2,004,490
146,338
109,134
3,000
149,674
109,134
3,000
141,920
109,134
3,000
141,504
109,134
34,700
140,382
129,134
3,000
189,165
109,134
3,000
141,219
109,134
3,000
141,537
109,134
3,000
141,279
109,134
3,000
147,270
109,134
34,700
146,874
109,134
3,000
60,054
318,526
1,668,054
208,333
1,459,721
437,916
1,021,805
60,054
321,862
1,170,958
208,333
962,625
288,787
673,837
60,054
314,108
905,352
208,333
697,019
209,106
487,913
60,054
345,392
694,033
208,333
485,700
145,710
339,990
60,054
332,570
391,665
208,333
183,332
55,000
128,332
60,054
361,353
489,592
208,333
281,259
84,378
196,881
60,054
313,407
878,488
208,333
670,155
201,046
469,108
60,054
313,725
1,092,115
208,333
883,782
265,135
618,647
60,054
313,467
1,154,048
208,333
945,715
283,714
662,000
60,054
351,158
1,410,817
208,333
1,202,484
360,745
841,739
60,054
319,062
1,685,428
208,333
1,477,095
443,128
1,033,966
38,893,510
21,649,320
17,244,190
1,833,101
1,329,608
99,890
6,790,500
720,648
10,773,747
6,470,443
2,499,996
8,970,439
2,691,132
345,252
210

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
6,072,535
3,380,130
2,692,405
5,560,605
3,095,210
2,465,395
3,348,200
1,863,930
1,484,270
2,757,675
1,534,910
1,222,765
2,515,515
1,400,210
1,115,305
1,982,140
1,103,290
878,850
1,795,340
999,330
796,010
2,558,850
1,424,360
1,134,490
2,973,455
1,655,090
1,318,365
3,617,875
2,014,070
1,603,805
5,631,385
3,134,760
2,496,625
5,959,780
3,317,370
2,642,410
44,773,355
24,922,660
19,850,695
206,423
109,134
233,490
60,054
609,101
2,083,304
151,460
1,931,844
579,553
1,352,291
147,350
109,134
3,000
60,054
319,538
2,145,857
151,460
1,994,397
598,319
1,396,078
149,674
109,134
3,000
60,054
321,862
1,162,408
151,460
1,010,948
303,284
707,664
142,686
109,134
3,000
60,054
314,874
907,891
151,460
756,431
226,929
529,502
141,970
109,134
99,700
60,054
410,858
704,447
151,460
552,987
165,896
387,091
141,062
129,134
3,000
60,054
333,250
545,600
151,460
394,140
118,242
275,898
189,535
109,134
233,000
60,054
591,723
204,287
151,460
52,827
15,848
36,979
141,491
109,134
3,000
60,054
313,679
820,811
151,460
669,351
200,805
468,546
142,151
109,134
3,000
60,054
314,339
1,004,026
151,460
852,566
255,770
596,796
141,449
109,134
3,000
60,054
313,637
1,290,168
151,460
1,138,708
341,612
797,096
147,390
109,134
99,700
60,054
416,278
2,080,347
151,460
1,928,887
578,666
1,350,221
148,754
109,134
3,000
60,054
320,942
2,321,468
151,460
2,170,008
651,002
1,519,006
1,839,935
1,329,608
689,890
720,648
4,580,081
15,270,614
1,817,520
13,453,094
4,035,928
9,417,166
211

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
7,234,360
4,027,010
6,779,915
3,773,790
3,692,265
2,055,060
2,942,425
1,638,170
2,942,090
1,637,780
2,371,265
1,320,310
2,155,730
1,200,320
3,091,210
1,720,630
2,938,240
1,635,880
3,515,450
1,957,020
6,543,145
3,642,670
7,239,300
4,030,090
3,207,350
3,006,125
1,637,205
1,304,255
1,304,310
1,050,955
955,410
1,370,580
1,302,360
1,558,430
2,900,475
3,209,210
51,445,395
28,638,730
22,806,665
204,563
109,134
233,490
60,054
607,241
2,600,109
110,113
2,489,996
746,999
1,742,997
146,338
109,134
3,000
60,054
318,526
2,687,599
110,113
2,577,486
773,246
1,804,240
149,804
109,134
3,000
60,054
321,992
1,315,213
110,113
1,205,100
361,530
843,570
141,720
109,134
3,000
60,054
313,908
990,347
110,113
880,234
264,070
616,164
141,708
109,134
99,700
60,054
410,596
893,714
110,113
783,601
235,080
548,521
142,372
129,134
3,000
60,054
334,560
716,395
110,113
606,282
181,885
424,397
193,809
109,134
233,000
60,054
595,997
359,413
110,113
249,300
74,790
174,510
141,279
109,134
3,000
60,054
313,467
1,057,113
110,113
947,000
284,100
662,900
142,693
109,134
3,000
60,054
314,881
987,479
110,113
877,366
263,210
614,156
141,471
109,134
3,000
60,054
313,659
1,244,771
110,113
1,134,658
340,397
794,261
147,630
109,134
99,700
60,054
416,518
2,483,957
110,113
2,373,844
712,153
1,661,691
147,516
109,134
3,000
60,054
319,704
2,889,506
110,113
2,779,393
833,818
1,945,575
1,840,903
1,329,608
689,890
720,648
4,581,049
18,225,616
1,321,356
16,904,260
5,071,278
11,832,982
212

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
8,118,870
4,519,280
7,699,740
4,286,070
5,501,185
3,061,860
4,072,650
2,266,940
2,993,005
1,666,010
2,055,930
1,144,280
1,920,725
1,069,120
2,839,470
1,580,630
3,815,095
2,123,750
4,928,990
2,743,390
7,458,555
4,151,810
7,755,660
4,317,400
3,599,590
3,413,670
2,439,325
1,805,710
1,326,995
911,650
851,605
1,258,840
1,691,345
2,185,600
3,306,745
3,438,260
59,159,875
32,930,540
26,229,335
205,863
109,134
233,490
55,084
603,571
2,996,019
80,053
2,915,966
874,790
2,041,176
146,482
109,134
3,000
55,084
313,700
3,099,970
80,053
3,019,917
905,975
2,113,942
150,194
109,134
3,000
55,084
317,412
2,121,913
80,053
2,041,860
612,558
1,429,302
142,314
109,134
3,000
55,084
309,532
1,496,178
80,053
1,416,125
424,837
991,287
141,644
109,134
99,700
55,084
405,562
921,433
80,053
841,380
252,414
588,966
140,892
129,134
3,000
55,084
328,110
583,540
80,053
503,487
151,046
352,441
194,323
109,134
233,000
55,084
591,541
260,064
80,053
180,011
54,003
126,007
142,159
109,134
3,000
55,084
309,377
949,463
80,053
869,410
260,823
608,587
141,923
109,134
3,000
55,084
309,141
1,382,204
80,053
1,302,151
390,645
911,505
142,249
109,134
3,000
55,084
309,467
1,876,133
80,053
1,796,080
538,824
1,257,256
152,372
109,134
99,700
55,084
416,290
2,890,455
80,053
2,810,402
843,121
1,967,281
149,892
109,134
3,000
55,084
317,110
3,121,150
80,053
3,041,097
912,329
2,128,768
1,850,307
1,329,608
689,890
661,012
4,530,817
21,698,518
960,636
20,737,882
6,221,365
14,516,518
213

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
9,999,090
5,565,910
9,477,535
5,275,250
5,128,395
2,855,160
4,139,630
2,304,610
3,371,960
1,876,940
2,101,045
1,169,580
2,151,405
1,197,330
3,678,015
2,047,690
4,571,505
2,544,710
5,678,590
3,160,680
8,287,580
4,613,180
9,449,070
5,259,450
4,433,180
4,202,285
2,273,235
1,835,020
1,495,020
931,465
954,075
1,630,325
2,026,795
2,517,910
3,674,400
4,189,620
68,033,820
37,870,490
30,163,330
206,973
109,134
233,490
55,084
604,681
3,828,499
58,199
3,770,300
1,131,090
2,639,210
148,300
109,134
3,000
55,084
315,518
3,886,767
58,199
3,828,568
1,148,570
2,679,997
150,010
109,134
3,000
55,084
317,228
1,956,007
58,199
1,897,808
569,342
1,328,465
141,712
109,134
3,000
55,084
308,930
1,526,090
58,199
1,467,891
440,367
1,027,523
142,192
109,134
99,700
55,084
406,110
1,088,910
58,199
1,030,711
309,213
721,497
142,366
129,134
3,000
55,084
329,584
601,881
58,199
543,682
163,105
380,577
192,511
109,134
233,000
55,084
589,729
364,346
58,199
306,147
91,844
214,303
142,029
109,134
3,000
55,084
309,247
1,321,078
58,199
1,262,879
378,864
884,015
141,865
109,134
3,000
55,084
309,083
1,717,712
58,199
1,659,513
497,854
1,161,659
141,109
109,134
3,000
55,084
308,327
2,209,583
58,199
2,151,384
645,415
1,505,969
148,520
109,134
99,700
55,084
412,438
3,261,962
58,199
3,203,763
961,129
2,242,634
150,096
109,134
3,000
55,084
317,314
3,872,306
58,199
3,814,107
1,144,232
2,669,875
1,847,683
1,329,608
689,890
661,012
4,528,193
25,635,137
698,388
24,936,749
7,481,025
17,455,725
214

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
4,734,170
Cost of goods sold
2,635,160
Gross profit
2,099,010
Expense
Operating expenses
205,939
109,134
Marketing expense
3,490
6,790,500
Depreciation
60,054
Total expenses
7,169,117
Interest expense
250,000
- 5,320,107
1,541,032
Net Income(Loss)
- 6,861,139
4,480,540
2,493,960
1,986,580
3,367,130
1,874,310
1,492,820
2,750,380
1,530,920
1,219,460
2,344,485
1,305,060
1,039,425
1,633,475
909,240
724,235
1,919,355
1,068,410
850,945
2,688,095
1,496,200
1,191,895
3,171,000
1,765,160
1,405,840
3,309,965
1,842,450
1,467,515
3,973,765
2,211,790
1,761,975
4,521,150
2,516,660
2,004,490
146,338
109,134
3,000
149,674
109,134
3,000
141,920
109,134
3,000
141,504
109,134
34,700
140,382
129,134
3,000
189,165
109,134
3,000
141,219
109,134
3,000
141,537
109,134
3,000
141,279
109,134
3,000
147,270
109,134
34,700
146,874
109,134
3,000
60,054
318,526
1,668,054
250,000
1,418,054
425,416
992,638
60,054
321,862
1,170,958
250,000
920,958
276,287
644,671
60,054
314,108
905,352
250,000
655,352
196,606
458,746
60,054
345,392
694,033
250,000
444,033
133,210
310,823
60,054
332,570
391,665
250,000
141,665
42,499
99,165
60,054
361,353
489,592
250,000
239,592
71,878
167,714
60,054
313,407
878,488
250,000
628,488
188,546
439,942
60,054
313,725
1,092,115
250,000
842,115
252,634
589,480
60,054
313,467
1,154,048
250,000
904,048
271,214
632,834
60,054
351,158
1,410,817
250,000
1,160,817
348,245
812,572
60,054
319,062
1,685,428
250,000
1,435,428
430,628
1,004,800
38,893,510
21,649,320
17,244,190
1,833,101
1,329,608
99,890
6,790,500
720,648
10,773,747
6,470,443
3,000,000
9,470,443
2,841,133
707,754
215

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
6,072,535
3,380,130
2,692,405
5,560,605
3,095,210
2,465,395
3,348,200
1,863,930
1,484,270
2,757,675
1,534,910
1,222,765
2,515,515
1,400,210
1,115,305
1,982,140
1,103,290
878,850
1,795,340
999,330
796,010
2,558,850
1,424,360
1,134,490
2,973,455
1,655,090
1,318,365
3,617,875
2,014,070
1,603,805
5,631,385
3,134,760
2,496,625
5,959,780
3,317,370
2,642,410
44,773,355
24,922,660
19,850,695
206,423
109,134
233,490
60,054
609,101
2,083,304
170,915
1,912,389
573,717
1,338,672
147,350
109,134
3,000
60,054
319,538
2,145,857
170,915
1,974,942
592,483
1,382,459
149,674
109,134
3,000
60,054
321,862
1,162,408
170,915
991,493
297,448
694,045
142,686
109,134
3,000
60,054
314,874
907,891
170,915
736,976
221,093
515,883
141,970
109,134
99,700
60,054
410,858
704,447
170,915
533,532
160,060
373,472
141,062
129,134
3,000
60,054
333,250
545,600
170,915
374,685
112,405
262,279
189,535
109,134
233,000
60,054
591,723
204,287
170,915
33,372
10,012
23,360
141,491
109,134
3,000
60,054
313,679
820,811
170,915
649,896
194,969
454,927
142,151
109,134
3,000
60,054
314,339
1,004,026
170,915
833,111
249,933
583,178
141,449
109,134
3,000
60,054
313,637
1,290,168
170,915
1,119,253
335,776
783,477
147,390
109,134
99,700
60,054
416,278
2,080,347
170,915
1,909,432
572,830
1,336,602
148,754
109,134
3,000
60,054
320,942
2,321,468
170,915
2,150,553
645,166
1,505,387
1,839,935
1,329,608
689,890
720,648
4,580,081
15,270,614
2,050,980
13,219,634
3,965,890
9,253,744
216

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
7,234,360
4,027,010
6,779,915
3,773,790
3,692,265
2,055,060
2,942,425
1,638,170
2,942,090
1,637,780
2,371,265
1,320,310
2,155,730
1,200,320
3,091,210
1,720,630
2,938,240
1,635,880
3,515,450
1,957,020
6,543,145
3,642,670
7,239,300
4,030,090
3,207,350
3,006,125
1,637,205
1,304,255
1,304,310
1,050,955
955,410
1,370,580
1,302,360
1,558,430
2,900,475
3,209,210
51,445,395
28,638,730
22,806,665
204,563
109,134
233,490
60,054
607,241
2,600,109
116,847
2,483,262
744,979
1,738,283
146,338
109,134
3,000
60,054
318,526
2,687,599
116,847
2,570,752
771,226
1,799,526
149,804
109,134
3,000
60,054
321,992
1,315,213
116,847
1,198,366
359,510
838,856
141,720
109,134
3,000
60,054
313,908
990,347
116,847
873,500
262,050
611,450
141,708
109,134
99,700
60,054
410,596
893,714
116,847
776,867
233,060
543,807
142,372
129,134
3,000
60,054
334,560
716,395
116,847
599,548
179,864
419,684
193,809
109,134
233,000
60,054
595,997
359,413
116,847
242,566
72,770
169,796
141,279
109,134
3,000
60,054
313,467
1,057,113
116,847
940,266
282,080
658,186
142,693
109,134
3,000
60,054
314,881
987,479
116,847
870,632
261,190
609,442
141,471
109,134
3,000
60,054
313,659
1,244,771
116,847
1,127,924
338,377
789,547
147,630
109,134
99,700
60,054
416,518
2,483,957
116,847
2,367,110
710,133
1,656,977
147,516
109,134
3,000
60,054
319,704
2,889,506
116,847
2,772,659
831,798
1,940,861
1,840,903
1,329,608
689,890
720,648
4,581,049
18,225,616
1,402,164
16,823,452
5,047,035
11,776,416
217

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
8,118,870
4,519,280
7,699,740
4,286,070
5,501,185
3,061,860
4,072,650
2,266,940
2,993,005
1,666,010
2,055,930
1,144,280
1,920,725
1,069,120
2,839,470
1,580,630
3,815,095
2,123,750
4,928,990
2,743,390
7,458,555
4,151,810
7,755,660
4,317,400
3,599,590
3,413,670
2,439,325
1,805,710
1,326,995
911,650
851,605
1,258,840
1,691,345
2,185,600
3,306,745
3,438,260
59,159,875
32,930,540
26,229,335
205,863
109,134
233,490
55,084
603,571
2,996,019
79,884
2,916,135
874,840
2,041,294
146,482
109,134
3,000
55,084
313,700
3,099,970
79,884
3,020,086
906,026
2,114,060
150,194
109,134
3,000
55,084
317,412
2,121,913
79,884
2,042,029
612,609
1,429,420
142,314
109,134
3,000
55,084
309,532
1,496,178
79,884
1,416,294
424,888
991,406
141,644
109,134
99,700
55,084
405,562
921,433
79,884
841,549
252,465
589,084
140,892
129,134
3,000
55,084
328,110
583,540
79,884
503,656
151,097
352,559
194,323
109,134
233,000
55,084
591,541
260,064
79,884
180,180
54,054
126,126
142,159
109,134
3,000
55,084
309,377
949,463
79,884
869,579
260,874
608,705
141,923
109,134
3,000
55,084
309,141
1,382,204
79,884
1,302,320
390,696
911,624
142,249
109,134
3,000
55,084
309,467
1,876,133
79,884
1,796,249
538,875
1,257,374
152,372
109,134
99,700
55,084
416,290
2,890,455
79,884
2,810,571
843,171
1,967,399
149,892
109,134
3,000
55,084
317,110
3,121,150
79,884
3,041,266
912,380
2,128,886
1,850,307
1,329,608
689,890
661,012
4,530,817
21,698,518
958,608
20,739,910
6,221,973
14,517,937
218

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
9,999,090
5,565,910
9,477,535
5,275,250
5,128,395
2,855,160
4,139,630
2,304,610
3,371,960
1,876,940
2,101,045
1,169,580
2,151,405
1,197,330
3,678,015
2,047,690
4,571,505
2,544,710
5,678,590
3,160,680
8,287,580
4,613,180
9,449,070
5,259,450
4,433,180
4,202,285
2,273,235
1,835,020
1,495,020
931,465
954,075
1,630,325
2,026,795
2,517,910
3,674,400
4,189,620
68,033,820
37,870,490
30,163,330
206,973
109,134
233,490
55,084
604,681
3,828,499
54,613
3,773,886
1,132,166
2,641,720
148,300
109,134
3,000
55,084
315,518
3,886,767
54,613
3,832,154
1,149,646
2,682,508
150,010
109,134
3,000
55,084
317,228
1,956,007
54,613
1,901,394
570,418
1,330,976
141,712
109,134
3,000
55,084
308,930
1,526,090
54,613
1,471,477
441,443
1,030,034
142,192
109,134
99,700
55,084
406,110
1,088,910
54,613
1,034,297
310,289
724,008
142,366
129,134
3,000
55,084
329,584
601,881
54,613
547,268
164,180
383,087
192,511
109,134
233,000
55,084
589,729
364,346
54,613
309,733
92,920
216,813
142,029
109,134
3,000
55,084
309,247
1,321,078
54,613
1,266,465
379,939
886,525
141,865
109,134
3,000
55,084
309,083
1,717,712
54,613
1,663,099
498,930
1,164,169
141,109
109,134
3,000
55,084
308,327
2,209,583
54,613
2,154,970
646,491
1,508,479
148,520
109,134
99,700
55,084
412,438
3,261,962
54,613
3,207,349
962,205
2,245,144
150,096
109,134
3,000
55,084
317,314
3,872,306
54,613
3,817,693
1,145,308
2,672,385
1,847,683
1,329,608
689,890
661,012
4,528,193
25,635,137
655,356
24,979,781
7,493,934
17,485,847
219

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
4,734,170
Cost of goods sold
2,635,160
Gross profit
2,099,010
Expense
Operating expenses
205,939
109,134
Marketing expense
3,490
6,790,500
Depreciation
60,054
Total expenses
7,169,117
Interest expense
291,667
- 5,361,774
1,541,032
Net Income(Loss)
- 6,902,806
4,480,540
2,493,960
1,986,580
3,367,130
1,874,310
1,492,820
2,750,380
1,530,920
1,219,460
2,344,485
1,305,060
1,039,425
1,633,475
909,240
724,235
1,919,355
1,068,410
850,945
2,688,095
1,496,200
1,191,895
3,171,000
1,765,160
1,405,840
3,309,965
1,842,450
1,467,515
3,973,765
2,211,790
1,761,975
4,521,150
2,516,660
2,004,490
146,338
109,134
3,000
149,674
109,134
3,000
141,920
109,134
3,000
141,504
109,134
34,700
140,382
129,134
3,000
189,165
109,134
3,000
141,219
109,134
3,000
141,537
109,134
3,000
141,279
109,134
3,000
147,270
109,134
34,700
146,874
109,134
3,000
60,054
318,526
1,668,054
291,667
1,376,387
412,916
963,471
60,054
321,862
1,170,958
291,667
879,291
263,787
615,504
60,054
314,108
905,352
291,667
613,685
184,105
429,579
60,054
345,392
694,033
291,667
402,366
120,710
281,656
60,054
332,570
391,665
291,667
99,998
29,999
69,999
60,054
361,353
489,592
291,667
197,925
59,377
138,547
60,054
313,407
878,488
291,667
586,821
176,046
410,775
60,054
313,725
1,092,115
291,667
800,448
240,134
560,314
60,054
313,467
1,154,048
291,667
862,381
258,714
603,667
60,054
351,158
1,410,817
291,667
1,119,150
335,745
783,405
60,054
319,062
1,685,428
291,667
1,393,761
418,128
975,633
38,893,510
21,649,320
17,244,190
1,833,101
1,329,608
99,890
6,790,500
720,648
10,773,747
6,470,443
3,500,004
9,970,447
2,991,134
- 1,070,257
220

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
6,072,535
3,380,130
2,692,405
5,560,605
3,095,210
2,465,395
3,348,200
1,863,930
1,484,270
2,757,675
1,534,910
1,222,765
2,515,515
1,400,210
1,115,305
1,982,140
1,103,290
878,850
1,795,340
999,330
796,010
2,558,850
1,424,360
1,134,490
2,973,455
1,655,090
1,318,365
3,617,875
2,014,070
1,603,805
5,631,385
3,134,760
2,496,625
5,959,780
3,317,370
2,642,410
44,773,355
24,922,660
19,850,695
206,423
109,134
233,490
60,054
609,101
2,083,304
186,236
1,897,068
569,120
1,327,948
147,350
109,134
3,000
60,054
319,538
2,145,857
186,236
1,959,621
587,886
1,371,735
149,674
109,134
3,000
60,054
321,862
1,162,408
186,236
976,172
292,852
683,320
142,686
109,134
3,000
60,054
314,874
907,891
186,236
721,655
216,496
505,158
141,970
109,134
99,700
60,054
410,858
704,447
186,236
518,211
155,463
362,748
141,062
129,134
3,000
60,054
333,250
545,600
186,236
359,364
107,809
251,555
189,535
109,134
233,000
60,054
591,723
204,287
186,236
18,051
5,415
12,636
141,491
109,134
3,000
60,054
313,679
820,811
186,236
634,575
190,372
444,202
142,151
109,134
3,000
60,054
314,339
1,004,026
186,236
817,790
245,337
572,453
141,449
109,134
3,000
60,054
313,637
1,290,168
186,236
1,103,932
331,180
772,752
147,390
109,134
99,700
60,054
416,278
2,080,347
186,236
1,894,111
568,233
1,325,878
148,754
109,134
3,000
60,054
320,942
2,321,468
186,236
2,135,232
640,570
1,494,662
1,839,935
1,329,608
689,890
720,648
4,580,081
15,270,614
2,234,832
13,035,782
3,910,734
9,125,047
221

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
7,234,360
4,027,010
6,779,915
3,773,790
3,692,265
2,055,060
2,942,425
1,638,170
2,942,090
1,637,780
2,371,265
1,320,310
2,155,730
1,200,320
3,091,210
1,720,630
2,938,240
1,635,880
3,515,450
1,957,020
6,543,145
3,642,670
7,239,300
4,030,090
3,207,350
3,006,125
1,637,205
1,304,255
1,304,310
1,050,955
955,410
1,370,580
1,302,360
1,558,430
2,900,475
3,209,210
51,445,395
28,638,730
22,806,665
204,563
109,134
233,490
60,054
607,241
2,600,109
118,916
2,481,193
744,358
1,736,835
146,338
109,134
3,000
60,054
318,526
2,687,599
118,916
2,568,683
770,605
1,798,078
149,804
109,134
3,000
60,054
321,992
1,315,213
118,916
1,196,297
358,889
837,408
141,720
109,134
3,000
60,054
313,908
990,347
118,916
871,431
261,429
610,002
141,708
109,134
99,700
60,054
410,596
893,714
118,916
774,798
232,439
542,359
142,372
129,134
3,000
60,054
334,560
716,395
118,916
597,479
179,244
418,235
193,809
109,134
233,000
60,054
595,997
359,413
118,916
240,497
72,149
168,348
141,279
109,134
3,000
60,054
313,467
1,057,113
118,916
938,197
281,459
656,738
142,693
109,134
3,000
60,054
314,881
987,479
118,916
868,563
260,569
607,994
141,471
109,134
3,000
60,054
313,659
1,244,771
118,916
1,125,855
337,756
788,098
147,630
109,134
99,700
60,054
416,518
2,483,957
118,916
2,365,041
709,512
1,655,529
147,516
109,134
3,000
60,054
319,704
2,889,506
118,916
2,770,590
831,177
1,939,413
1,840,903
1,329,608
689,890
720,648
4,581,049
18,225,616
1,426,992
16,798,624
5,039,587
11,759,037
222

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
8,118,870
4,519,280
7,699,740
4,286,070
5,501,185
3,061,860
4,072,650
2,266,940
2,993,005
1,666,010
2,055,930
1,144,280
1,920,725
1,069,120
2,839,470
1,580,630
3,815,095
2,123,750
4,928,990
2,743,390
7,458,555
4,151,810
7,755,660
4,317,400
3,599,590
3,413,670
2,439,325
1,805,710
1,326,995
911,650
851,605
1,258,840
1,691,345
2,185,600
3,306,745
3,438,260
59,159,875
32,930,540
26,229,335
205,863
109,134
233,490
55,084
603,571
2,996,019
75,931
2,920,088
876,026
2,044,061
146,482
109,134
3,000
55,084
313,700
3,099,970
75,931
3,024,039
907,212
2,116,827
150,194
109,134
3,000
55,084
317,412
2,121,913
75,931
2,045,982
613,795
1,432,187
142,314
109,134
3,000
55,084
309,532
1,496,178
75,931
1,420,247
426,074
994,173
141,644
109,134
99,700
55,084
405,562
921,433
75,931
845,502
253,651
591,851
140,892
129,134
3,000
55,084
328,110
583,540
75,931
507,609
152,283
355,326
194,323
109,134
233,000
55,084
591,541
260,064
75,931
184,133
55,240
128,893
142,159
109,134
3,000
55,084
309,377
949,463
75,931
873,532
262,060
611,472
141,923
109,134
3,000
55,084
309,141
1,382,204
75,931
1,306,273
391,882
914,391
142,249
109,134
3,000
55,084
309,467
1,876,133
75,931
1,800,202
540,061
1,260,141
152,372
109,134
99,700
55,084
416,290
2,890,455
75,931
2,814,524
844,357
1,970,167
149,892
109,134
3,000
55,084
317,110
3,121,150
75,931
3,045,219
913,566
2,131,653
1,850,307
1,329,608
689,890
661,012
4,530,817
21,698,518
911,172
20,787,346
6,236,204
14,551,142
223

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
9,999,090
5,565,910
9,477,535
5,275,250
5,128,395
2,855,160
4,139,630
2,304,610
3,371,960
1,876,940
2,101,045
1,169,580
2,151,405
1,197,330
3,678,015
2,047,690
4,571,505
2,544,710
5,678,590
3,160,680
8,287,580
4,613,180
9,449,070
5,259,450
4,433,180
4,202,285
2,273,235
1,835,020
1,495,020
931,465
954,075
1,630,325
2,026,795
2,517,910
3,674,400
4,189,620
68,033,820
37,870,490
30,163,330
206,973
109,134
233,490
55,084
604,681
3,828,499
48,482
3,780,017
1,134,005
2,646,012
148,300
109,134
3,000
55,084
315,518
3,886,767
48,482
3,838,285
1,151,485
2,686,799
150,010
109,134
3,000
55,084
317,228
1,956,007
48,482
1,907,525
572,257
1,335,267
141,712
109,134
3,000
55,084
308,930
1,526,090
48,482
1,477,608
443,282
1,034,325
142,192
109,134
99,700
55,084
406,110
1,088,910
48,482
1,040,428
312,128
728,299
142,366
129,134
3,000
55,084
329,584
601,881
48,482
553,399
166,020
387,379
192,511
109,134
233,000
55,084
589,729
364,346
48,482
315,864
94,759
221,105
142,029
109,134
3,000
55,084
309,247
1,321,078
48,482
1,272,596
381,779
890,817
141,865
109,134
3,000
55,084
309,083
1,717,712
48,482
1,669,230
500,769
1,168,461
141,109
109,134
3,000
55,084
308,327
2,209,583
48,482
2,161,101
648,330
1,512,770
148,520
109,134
99,700
55,084
412,438
3,261,962
48,482
3,213,480
964,044
2,249,436
150,096
109,134
3,000
55,084
317,314
3,872,306
48,482
3,823,824
1,147,147
2,676,677
1,847,683
1,329,608
689,890
661,012
4,528,193
25,635,137
581,784
25,053,353
7,516,006
17,537,347
224
Increasing cost/ expense
If cost/ expense increase 5%, net income will be affected as follow:

Year 2012
Net income is
-98,603
Baht
Year 2013
Net income is
9,502,745
Baht
Year 2014
Net income is
11,820,583
Baht
Year 2015
Net income is
14,442,831
Baht
Year 2016
Net income is
17,345,682
Baht
225
Table 8.46 Income statement of cost increase 5% Year 2012

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
4,734,170
Cost of goods sold
2,635,160
Gross profit
2,099,010
Expense
Operating expenses
216,236
114,591
Marketing expense
3,490
6,790,500
Depreciation
60,054
Total expenses
7,184,871
Interest expense
166,667
- 5,252,528
1,541,032
Net Income(Loss)
- 6,793,560
4,480,540
2,493,960
1,986,580
3,367,130
1,874,310
1,492,820
2,750,380
1,530,920
1,219,460
2,344,485
1,305,060
1,039,425
1,633,475
909,240
724,235
1,919,355
1,068,410
850,945
2,688,095
1,496,200
1,191,895
3,171,000
1,765,160
1,405,840
3,309,965
1,842,450
1,467,515
3,973,765
2,211,790
1,761,975
4,521,150
2,516,660
2,004,490
153,655
114,591
3,000
157,158
114,591
3,000
149,016
114,591
3,000
148,579
114,591
34,700
147,401
135,591
3,000
198,709
114,591
3,000
148,366
114,591
3,000
148,725
114,591
3,000
148,454
114,591
3,000
154,739
114,591
34,700
154,324
114,591
3,000
60,054
331,300
1,655,280
166,667
1,488,613
446,584
1,042,029
60,054
334,802
1,158,018
166,667
991,351
297,405
693,945
60,054
326,661
892,799
166,667
726,132
217,840
508,293
60,054
357,924
681,501
166,667
514,834
154,450
360,384
60,054
346,046
378,189
166,667
211,522
63,457
148,066
60,054
376,354
474,591
166,667
307,924
92,377
215,547
60,054
326,011
865,884
166,667
699,217
209,765
489,452
60,054
326,370
1,079,470
166,667
912,803
273,841
638,962
60,054
326,099
1,141,416
166,667
974,749
292,425
682,324
60,054
364,084
1,397,891
166,667
1,231,224
369,367
861,857
60,054
331,968
1,672,522
166,667
1,505,855
451,756
1,054,098
38,893,510
21,649,320
17,244,190
1,925,363
1,396,088
99,890
6,790,500
720,648
10,932,490
6,311,700
2,000,004
8,311,704
2,493,511
98,603
226

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
6,072,535
3,380,130
2,692,405
5,560,605
3,095,210
2,465,395
3,348,200
1,863,930
1,484,270
2,757,675
1,534,910
1,222,765
2,515,515
1,400,210
1,115,305
1,982,140
1,103,290
878,850
1,795,340
999,330
796,010
2,558,850
1,424,360
1,134,490
2,973,455
1,655,090
1,318,365
3,617,875
2,014,070
1,603,805
5,631,385
3,134,760
2,496,625
5,959,780
3,317,370
2,642,410
44,773,355
24,922,660
19,850,695
216,744
114,591
233,490
60,054
624,879
2,067,526
128,015
1,939,511
581,853
1,357,658
154,718
114,591
3,000
60,054
332,362
2,133,033
128,015
2,005,018
601,505
1,403,512
157,158
114,591
3,000
60,054
334,802
1,149,468
128,015
1,021,453
306,436
715,017
149,820
114,591
3,000
60,054
327,465
895,300
128,015
767,285
230,185
537,099
149,069
114,591
99,700
60,054
423,413
691,892
128,015
563,877
169,163
394,714
148,115
135,591
3,000
60,054
346,760
532,090
128,015
404,075
121,223
282,853
199,098
114,591
233,000
60,054
606,743
189,267
128,015
61,252
18,376
42,877
148,652
114,591
3,000
60,054
326,296
808,194
128,015
680,179
204,054
476,125
149,370
114,591
3,000
60,054
327,015
991,350
128,015
863,335
259,001
604,335
148,633
114,591
3,000
60,054
326,277
1,277,528
128,015
1,149,513
344,854
804,659
154,865
114,591
99,700
60,054
429,210
2,067,415
128,015
1,939,400
581,820
1,357,580
156,298
114,591
3,000
60,054
333,942
2,308,468
128,015
2,180,453
654,136
1,526,317
1,932,539
1,396,088
689,890
720,648
4,739,165
15,111,530
1,536,180
13,575,350
4,072,605
9,502,745
227

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
7,234,360
4,027,010
3,207,350
6,779,915
3,773,790
3,006,125
3,692,265
2,055,060
1,637,205
2,942,425
1,638,170
1,304,255
2,942,090
1,637,780
1,304,310
2,371,265
1,320,310
1,050,955
2,155,730
1,200,320
955,410
3,091,210
1,720,630
1,370,580
2,938,240
1,635,880
1,302,360
3,515,450
1,957,020
1,558,430
6,543,145
3,642,670
2,900,475
7,239,300
4,030,090
3,209,210
51,445,395
28,638,730
22,806,665
214,791
114,591
233,490
60,054
622,926
2,584,424
98,328
2,486,096
745,829
1,740,267
153,655
114,591
3,000
60,054
331,300
2,674,825
98,328
2,576,497
772,949
1,803,548
157,294
114,591
3,000
60,054
334,939
1,302,266
98,328
1,203,938
361,181
842,757
148,806
114,591
3,000
60,054
326,451
977,804
98,328
879,476
263,843
615,633
148,793
114,591
99,700
60,054
423,138
881,172
98,328
782,844
234,853
547,991
149,491
135,591
3,000
60,054
348,135
702,820
98,328
604,492
181,348
423,144
203,586
114,591
233,000
60,054
611,230
344,180
98,328
245,852
73,756
172,096
148,429
114,591
3,000
60,054
326,074
1,044,506
98,328
946,178
283,853
662,325
149,939
114,591
3,000
60,054
327,584
974,776
98,328
876,448
262,934
613,514
148,656
114,591
3,000
60,054
326,301
1,232,129
98,328
1,133,801
340,140
793,661
155,117
114,591
99,700
60,054
429,462
2,471,013
98,328
2,372,685
711,805
1,660,879
154,998
114,591
3,000
60,054
332,643
2,876,567
98,328
2,778,239
833,472
1,944,768
1,933,555
1,396,088
689,890
720,648
4,740,182
18,066,483
1,179,936
16,886,547
5,065,964
11,820,583
228

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
8,118,870
4,519,280
3,599,590
7,699,740
4,286,070
3,413,670
5,501,185
3,061,860
2,439,325
4,072,650
2,266,940
1,805,710
2,993,005
1,666,010
1,326,995
2,055,930
1,144,280
911,650
1,920,725
1,069,120
851,605
2,839,470
1,580,630
1,258,840
3,815,095
2,123,750
1,691,345
4,928,990
2,743,390
2,185,600
7,458,555
4,151,810
3,306,745
7,755,660
4,317,400
3,438,260
59,159,875
32,930,540
26,229,335
216,156
114,591
233,490
55,084
619,321
2,980,269
75,525
2,904,744
871,423
2,033,321
153,806
114,591
3,000
55,084
326,481
3,087,189
75,525
3,011,664
903,499
2,108,165
157,704
114,591
3,000
55,084
330,379
2,108,946
75,525
2,033,421
610,026
1,423,395
149,430
114,591
3,000
55,084
322,105
1,483,605
75,525
1,408,080
422,424
985,656
148,726
114,591
99,700
55,084
418,101
908,894
75,525
833,369
250,011
583,358
147,937
135,591
3,000
55,084
341,612
570,038
75,525
494,513
148,354
346,159
204,125
114,591
233,000
55,084
606,800
244,805
75,525
169,280
50,784
118,496
149,353
114,591
3,000
55,084
322,028
936,812
75,525
861,287
258,386
602,901
149,130
114,591
3,000
55,084
321,805
1,369,540
75,525
1,294,015
388,204
905,810
149,473
114,591
3,000
55,084
322,148
1,863,452
75,525
1,787,927
536,378
1,251,549
160,097
114,591
99,700
55,084
429,472
2,877,273
75,525
2,801,748
840,525
1,961,224
157,493
114,591
3,000
55,084
330,168
3,108,092
75,525
3,032,567
909,770
2,122,797
1,943,429
1,396,088
689,890
661,012
4,690,419
21,538,916
906,300
20,632,616
6,189,785
14,442,831
229

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
9,999,090
5,565,910
4,433,180
9,477,535
5,275,250
4,202,285
5,128,395
2,855,160
2,273,235
4,139,630
2,304,610
1,835,020
3,371,960
1,876,940
1,495,020
2,101,045
1,169,580
931,465
2,151,405
1,197,330
954,075
3,678,015
2,047,690
1,630,325
4,571,505
2,544,710
2,026,795
5,678,590
3,160,680
2,517,910
8,287,580
4,613,180
3,674,400
9,449,070
5,259,450
4,189,620
68,033,820
37,870,490
30,163,330
217,322
114,591
233,490
55,084
620,487
3,812,693
58,010
3,754,683
1,126,405
2,628,278
155,715
114,591
3,000
55,084
328,390
3,873,895
58,010
3,815,885
1,144,766
2,671,120
157,511
114,591
3,000
55,084
330,186
1,943,050
58,010
1,885,040
565,512
1,319,528
148,798
114,591
3,000
55,084
321,473
1,513,547
58,010
1,455,537
436,661
1,018,876
149,302
114,591
99,700
55,084
418,677
1,076,343
58,010
1,018,333
305,500
712,833
149,484
135,591
3,000
55,084
343,159
588,306
58,010
530,296
159,089
371,207
202,223
114,591
233,000
55,084
604,898
349,177
58,010
291,167
87,350
203,817
149,217
114,591
3,000
55,084
321,892
1,308,433
58,010
1,250,423
375,127
875,296
149,070
114,591
3,000
55,084
321,745
1,705,050
58,010
1,647,040
494,112
1,152,928
148,276
114,591
3,000
55,084
320,951
2,196,959
58,010
2,138,949
641,685
1,497,264
156,052
114,591
99,700
55,084
425,427
3,248,973
58,010
3,190,963
957,289
2,233,674
157,707
114,591
3,000
55,084
330,382
3,859,238
58,010
3,801,228
1,140,368
2,660,860
1,940,674
1,396,088
689,890
661,012
4,687,664
25,475,666
696,120
24,779,546
7,433,864
17,345,682
230
If cost/ expense increase 10%, net income will be affected as follow:

Year 2012
Net income is
-214,443
Baht
Year 2013
Net income is
9,391,458
Baht
Year 2014
Net income is
11,709,331
Baht
Year 2015
Net income is
14,331,182
Baht
Year 2016
Net income is
17,234,124
Baht
231

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income(Loss)
4,734,170
2,635,160
2,099,010
4,480,540
2,493,960
1,986,580
226,755
120,047
3,490
6,790,500
60,054
7,200,846
- 5,101,836
166,667
- 5,268,503
1,541,032
- 6,809,536
161,194
120,047
3,000
60,054
344,295
1,642,285
166,667
1,475,618
442,685
1,032,932
3,367,130
1,874,310
1,492,820
2,750,380
1,530,920
1,219,460
2,344,485
1,305,060
1,039,425
1,633,475
909,240
724,235
1,919,355
1,068,410
850,945
2,688,095
1,496,200
1,191,895
3,171,000
1,765,160
1,405,840
3,309,965
1,842,450
1,467,515
3,973,765
2,211,790
1,761,975
4,521,150
2,516,660
2,004,490
164,863
120,047
3,000
156,112
120,047
3,000
155,654
120,047
34,700
154,420
142,047
3,000
208,082
120,047
3,000
155,341
120,047
3,000
155,691
120,047
3,000
155,407
120,047
3,000
162,219
120,047
34,700
161,783
120,047
3,000
60,054
347,965
1,144,855
166,667
978,188
293,456
684,732
60,054
339,213
880,247
166,667
713,580
214,074
499,506
60,054
370,456
668,969
166,667
502,302
150,691
351,612
60,054
359,522
364,713
166,667
198,046
59,414
138,632
60,054
391,183
459,762
166,667
293,095
87,929
205,167
60,054
338,442
853,453
166,667
686,786
206,036
480,750
60,054
338,792
1,067,048
166,667
900,381
270,114
630,267
60,054
338,508
1,129,007
166,667
962,340
288,702
673,638
60,054
377,021
1,384,954
166,667
1,218,287
365,486
852,801
60,054
344,885
1,659,605
166,667
1,492,938
447,881
1,045,057
38,893,510
21,649,320
17,244,190
2,017,522
1,462,569
99,890
6,790,500
720,648
11,091,129
6,153,061
2,000,004
8,153,065
2,445,920
214,443
232

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
6,072,535
3,380,130
2,692,405
5,560,605
3,095,210
2,465,395
3,348,200
1,863,930
1,484,270
2,757,675
1,534,910
1,222,765
2,515,515
1,400,210
1,115,305
1,982,140
1,103,290
878,850
1,795,340
999,330
796,010
2,558,850
1,424,360
1,134,490
2,973,455
1,655,090
1,318,365
3,617,875
2,014,070
1,603,805
5,631,385
3,134,760
2,496,625
5,959,780
3,317,370
2,642,410
44,773,355
24,922,660
19,850,695
227,287
120,047
233,490
60,054
640,879
2,051,526
128,015
1,923,511
577,053
1,346,458
162,307
120,047
3,000
60,054
345,409
2,119,986
128,015
1,991,971
597,591
1,394,380
164,863
120,047
3,000
60,054
347,965
1,136,305
128,015
1,008,290
302,487
705,803
156,955
120,047
3,000
60,054
340,056
882,709
128,015
754,694
226,408
528,286
156,167
120,047
99,700
60,054
435,968
679,337
128,015
551,322
165,396
385,925
155,168
142,047
3,000
60,054
360,270
518,580
128,015
390,565
117,170
273,396
208,489
120,047
233,000
60,054
621,590
174,420
128,015
46,405
13,922
32,484
155,640
120,047
3,000
60,054
338,742
795,748
128,015
667,733
200,320
467,413
156,366
120,047
3,000
60,054
339,468
978,897
128,015
850,882
255,265
595,618
155,594
120,047
3,000
60,054
338,695
1,265,110
128,015
1,137,095
341,128
795,966
162,351
120,047
99,700
60,054
442,153
2,054,472
128,015
1,926,457
577,937
1,348,520
163,851
120,047
3,000
60,054
346,953
2,295,457
128,015
2,167,442
650,233
1,517,209
2,025,039
1,462,569
689,890
720,648
4,898,146
14,952,549
1,536,180
13,416,369
4,024,911
9,391,458
233

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
7,234,360
4,027,010
3,207,350
6,779,915
3,773,790
3,006,125
3,692,265
2,055,060
1,637,205
2,942,425
1,638,170
1,304,255
2,942,090
1,637,780
1,304,310
2,371,265
1,320,310
1,050,955
2,155,730
1,200,320
955,410
3,091,210
1,720,630
1,370,580
2,938,240
1,635,880
1,302,360
3,515,450
1,957,020
1,558,430
6,543,145
3,642,670
2,900,475
7,239,300
4,030,090
3,209,210
51,445,395
28,638,730
22,806,665
225,144
120,047
233,490
60,054
638,736
2,568,614
98,328
2,470,286
741,086
1,729,200
161,194
120,047
3,000
60,054
344,295
2,661,830
98,328
2,563,502
769,051
1,794,451
165,006
120,047
3,000
60,054
348,108
1,289,097
98,328
1,190,769
357,231
833,538
155,892
120,047
3,000
60,054
338,993
965,262
98,328
866,934
260,080
606,853
155,879
120,047
99,700
60,054
435,680
868,630
98,328
770,302
231,091
539,211
156,609
142,047
3,000
60,054
361,711
689,244
98,328
590,916
177,275
413,641
213,190
120,047
233,000
60,054
626,291
329,119
98,328
230,791
69,237
161,553
155,407
120,047
3,000
60,054
338,508
1,032,072
98,328
933,744
280,123
653,621
156,962
120,047
3,000
60,054
340,064
962,296
98,328
863,968
259,190
604,778
155,618
120,047
3,000
60,054
338,720
1,219,710
98,328
1,121,382
336,415
784,968
162,615
120,047
99,700
60,054
442,417
2,458,058
98,328
2,359,730
707,919
1,651,811
162,490
120,047
3,000
60,054
345,591
2,863,619
98,328
2,765,291
829,587
1,935,704
2,026,007
1,462,569
689,890
720,648
4,899,114
17,907,551
1,179,936
16,727,615
5,018,285
11,709,331
234

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
8,118,870
4,519,280
3,599,590
7,699,740
4,286,070
3,413,670
5,501,185
3,061,860
2,439,325
4,072,650
2,266,940
1,805,710
2,993,005
1,666,010
1,326,995
2,055,930
1,144,280
911,650
1,920,725
1,069,120
851,605
2,839,470
1,580,630
1,258,840
3,815,095
2,123,750
1,691,345
4,928,990
2,743,390
2,185,600
7,458,555
4,151,810
3,306,745
7,755,660
4,317,400
3,438,260
59,159,875
32,930,540
26,229,335
226,671
120,047
233,490
55,084
635,293
2,964,297
75,525
2,888,772
866,632
2,022,140
161,352
120,047
3,000
55,084
339,484
3,074,186
75,525
2,998,661
899,598
2,099,063
165,435
120,047
3,000
55,084
343,567
2,095,758
75,525
2,020,233
606,070
1,414,163
156,545
120,047
3,000
55,084
334,677
1,471,033
75,525
1,395,508
418,652
976,856
155,808
120,047
99,700
55,084
430,640
896,355
75,525
820,830
246,249
574,581
154,981
142,047
3,000
55,084
355,113
556,537
75,525
481,012
144,304
336,708
213,755
120,047
233,000
55,084
621,887
229,718
75,525
154,193
46,258
107,935
156,375
120,047
3,000
55,084
334,507
924,333
75,525
848,808
254,643
594,166
156,115
120,047
3,000
55,084
334,247
1,357,098
75,525
1,281,573
384,472
897,101
156,474
120,047
3,000
55,084
334,606
1,850,994
75,525
1,775,469
532,641
1,242,829
167,831
120,047
99,700
55,084
442,663
2,864,082
75,525
2,788,557
836,567
1,951,990
165,103
120,047
3,000
55,084
343,235
3,095,025
75,525
3,019,500
905,850
2,113,650
2,036,448
1,462,569
689,890
661,012
4,849,919
21,379,416
906,300
20,473,116
6,141,935
14,331,182
235

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
9,999,090
5,565,910
4,433,180
9,477,535
5,275,250
4,202,285
5,128,395
2,855,160
2,273,235
4,139,630
2,304,610
1,835,020
3,371,960
1,876,940
1,495,020
2,101,045
1,169,580
931,465
2,151,405
1,197,330
954,075
3,678,015
2,047,690
1,630,325
4,571,505
2,544,710
2,026,795
5,678,590
3,160,680
2,517,910
8,287,580
4,613,180
3,674,400
9,449,070
5,259,450
4,189,620
68,033,820
37,870,490
30,163,330
227,892
120,047
233,490
55,084
636,514
3,796,666
58,010
3,738,656
1,121,597
2,617,059
163,352
120,047
3,000
55,084
341,484
3,860,801
58,010
3,802,791
1,140,837
2,661,954
165,233
120,047
3,000
55,084
343,365
1,929,870
58,010
1,871,860
561,558
1,310,302
155,883
120,047
3,000
55,084
334,015
1,501,005
58,010
1,442,995
432,899
1,010,097
156,411
120,047
99,700
55,084
431,243
1,063,777
58,010
1,005,767
301,730
704,037
156,603
142,047
3,000
55,084
356,734
574,731
58,010
516,721
155,016
361,704
211,762
120,047
233,000
55,084
619,894
334,181
58,010
276,171
82,851
193,320
156,232
120,047
3,000
55,084
334,364
1,295,961
58,010
1,237,951
371,385
866,566
156,052
120,047
3,000
55,084
334,183
1,692,612
58,010
1,634,602
490,381
1,144,221
155,220
120,047
3,000
55,084
333,352
2,184,558
58,010
2,126,548
637,965
1,488,584
163,594
120,047
99,700
55,084
438,426
3,235,974
58,010
3,177,964
953,389
2,224,575
165,328
120,047
3,000
55,084
343,459
3,846,161
58,010
3,788,151
1,136,445
2,651,705
2,033,562
1,462,569
689,890
661,012
4,847,032
25,316,298
696,120
24,620,178
7,386,053
17,234,124
236
If cost/ expense increase15%, net income will be affected as follow:

Year 2012
Net income is
-202,970
Baht
Year 2013
Net income is
9,407,351
Baht
Year 2014
Net income is
11,725,122
Baht
Year 2015
Net income is
14,346,712
Baht
Year 2016
Net income is
17,249,746
Baht
237

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
4,734,170
Cost of goods sold
2,635,160
Gross profit
2,099,010
Expense
Operating expenses
236,830
125,504
Marketing expense
3,490
6,790,500
Depreciation
60,054
Total expenses
7,216,378
Interest expense
166,667
- 5,284,035
1,541,032
Net Income(Loss)
- 6,825,067
4,480,540
2,493,960
1,986,580
3,367,130
1,874,310
1,492,820
2,750,380
1,530,920
1,219,460
2,344,485
1,305,060
1,039,425
1,633,475
909,240
724,235
1,919,355
1,068,410
850,945
2,688,095
1,496,200
1,191,895
3,171,000
1,765,160
1,405,840
3,309,965
1,842,450
1,467,515
3,973,765
2,211,790
1,761,975
4,521,150
2,516,660
2,004,490
168,289
109,134
3,000
172,125
109,134
3,000
163,208
109,134
3,000
162,730
109,134
34,700
161,439
132,134
3,000
217,540
109,134
3,000
162,402
109,134
3,000
162,768
109,134
3,000
162,471
109,134
3,000
169,361
109,134
34,700
168,905
109,134
3,000
60,054
340,477
1,646,103
166,667
1,479,436
443,831
1,035,605
60,054
344,313
1,148,507
166,667
981,840
294,552
687,288
60,054
335,396
884,064
166,667
717,397
215,219
502,178
60,054
366,618
672,807
166,667
506,140
151,842
354,298
60,054
356,627
367,608
166,667
200,941
60,282
140,658
60,054
389,728
461,217
166,667
294,550
88,365
206,185
60,054
334,590
857,305
166,667
690,638
207,191
483,447
60,054
334,956
1,070,884
166,667
904,217
271,265
632,952
60,054
334,659
1,132,856
166,667
966,189
289,857
676,332
60,054
373,249
1,388,726
166,667
1,222,059
366,618
855,442
60,054
341,093
1,663,397
166,667
1,496,730
449,019
1,047,711
38,893,510
21,649,320
17,244,190
2,108,066
1,348,978
99,890
6,790,500
720,648
11,068,083
6,176,107
2,000,004
8,176,111
2,452,833
202,970
238

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
6,072,535
3,380,130
2,692,405
5,560,605
3,095,210
2,465,395
3,348,200
1,863,930
1,484,270
2,757,675
1,534,910
1,222,765
2,515,515
1,400,210
1,115,305
1,982,140
1,103,290
878,850
1,795,340
999,330
796,010
2,558,850
1,424,360
1,134,490
2,973,455
1,655,090
1,318,365
3,617,875
2,014,070
1,603,805
5,631,385
3,134,760
2,496,625
5,959,780
3,317,370
2,642,410
44,773,355
24,922,660
19,850,695
237,386
125,504
233,490
60,054
656,435
2,035,970
128,015
1,907,955
572,387
1,335,569
169,453
109,134
3,000
60,054
341,641
2,123,754
128,015
1,995,739
598,722
1,397,018
172,125
109,134
3,000
60,054
344,313
1,139,957
128,015
1,011,942
303,583
708,359
164,089
109,134
3,000
60,054
336,277
886,488
128,015
758,473
227,542
530,931
163,266
109,134
99,700
60,054
432,154
683,151
128,015
555,136
166,541
388,596
162,221
132,134
3,000
60,054
357,409
521,441
128,015
393,426
118,028
275,398
217,965
109,134
233,000
60,054
620,153
175,857
128,015
47,842
14,353
33,489
162,715
109,134
3,000
60,054
334,903
799,587
128,015
671,572
201,472
470,101
163,474
109,134
3,000
60,054
335,662
982,703
128,015
854,688
256,406
598,282
162,666
109,134
3,000
60,054
334,854
1,268,951
128,015
1,140,936
342,281
798,655
169,499
109,134
99,700
60,054
438,387
2,058,238
128,015
1,930,223
579,067
1,351,156
171,067
109,134
3,000
60,054
343,255
2,299,155
128,015
2,171,140
651,342
1,519,798
2,115,925
1,348,978
689,890
720,648
4,875,442
14,975,253
1,536,180
13,439,073
4,031,722
9,407,351
239

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
7,234,360
4,027,010
3,207,350
6,779,915
3,773,790
3,006,125
3,692,265
2,055,060
1,637,205
2,942,425
1,638,170
1,304,255
2,942,090
1,637,780
1,304,310
2,371,265
1,320,310
1,050,955
2,155,730
1,200,320
955,410
3,091,210
1,720,630
1,370,580
2,938,240
1,635,880
1,302,360
3,515,450
1,957,020
1,558,430
6,543,145
3,642,670
2,900,475
7,239,300
4,030,090
3,209,210
51,445,395
28,638,730
22,806,665
235,247
125,504
233,490
60,054
654,296
2,553,054
98,328
2,454,726
736,418
1,718,308
168,289
109,134
3,000
60,054
340,477
2,665,648
98,328
2,567,320
770,196
1,797,124
172,275
109,134
3,000
60,054
344,463
1,292,742
98,328
1,194,414
358,324
836,090
162,978
109,134
3,000
60,054
335,166
969,089
98,328
870,761
261,228
609,533
162,964
109,134
99,700
60,054
431,852
872,458
98,328
774,130
232,239
541,891
163,728
132,134
3,000
60,054
358,916
692,039
98,328
593,711
178,113
415,598
222,880
109,134
233,000
60,054
625,068
330,342
98,328
232,014
69,604
162,410
162,471
109,134
3,000
60,054
334,659
1,035,921
98,328
937,593
281,278
656,315
164,097
109,134
3,000
60,054
336,285
966,075
98,328
867,747
260,324
607,423
162,692
109,134
3,000
60,054
334,880
1,223,550
98,328
1,125,222
337,567
787,656
169,775
109,134
99,700
60,054
438,663
2,461,812
98,328
2,363,484
709,045
1,654,439
169,643
109,134
3,000
60,054
341,831
2,867,379
98,328
2,769,051
830,715
1,938,335
2,117,038
1,348,978
689,890
720,648
4,876,555
17,930,110
1,179,936
16,750,174
5,025,052
11,725,122
240

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
8,118,870
4,519,280
3,599,590
7,699,740
4,286,070
3,413,670
5,501,185
3,061,860
2,439,325
4,072,650
2,266,940
1,805,710
2,993,005
1,666,010
1,326,995
2,055,930
1,144,280
911,650
1,920,725
1,069,120
851,605
2,839,470
1,580,630
1,258,840
3,815,095
2,123,750
1,691,345
4,928,990
2,743,390
2,185,600
7,458,555
4,151,810
3,306,745
7,755,660
4,317,400
3,438,260
59,159,875
32,930,540
26,229,335
236,742
125,504
233,490
55,084
650,821
2,948,769
75,525
2,873,244
861,973
2,011,271
168,454
109,134
3,000
55,084
335,673
3,077,997
75,525
3,002,472
900,742
2,101,731
172,723
109,134
3,000
55,084
339,941
2,099,384
75,525
2,023,859
607,158
1,416,701
163,661
109,134
3,000
55,084
330,879
1,474,831
75,525
1,399,306
419,792
979,514
162,891
109,134
99,700
55,084
426,809
900,186
75,525
824,661
247,398
577,263
162,026
132,134
3,000
55,084
352,244
559,406
75,525
483,881
145,164
338,717
223,471
109,134
233,000
55,084
620,690
230,915
75,525
155,390
46,617
108,773
163,483
109,134
3,000
55,084
330,701
928,139
75,525
852,614
255,784
596,830
163,211
109,134
3,000
55,084
330,430
1,360,915
75,525
1,285,390
385,617
899,773
163,586
109,134
3,000
55,084
330,805
1,854,795
75,525
1,779,270
533,781
1,245,489
175,228
109,134
99,700
55,084
439,146
2,867,599
75,525
2,792,074
837,622
1,954,452
172,376
109,134
3,000
55,084
339,594
3,098,666
75,525
3,023,141
906,942
2,116,199
2,127,853
1,348,978
689,890
661,012
4,827,733
21,401,602
906,300
20,495,302
6,148,591
14,346,712
241

Income Statement
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Revenue
Sales
Cost of goods sold
Gross profit
Expense
Operating expenses
Marketing expense
Depreciation
Total expenses
Interest expense
Net Income
9,999,090
5,565,910
4,433,180
9,477,535
5,275,250
4,202,285
5,128,395
2,855,160
2,273,235
4,139,630
2,304,610
1,835,020
3,371,960
1,876,940
1,495,020
2,101,045
1,169,580
931,465
2,151,405
1,197,330
954,075
3,678,015
2,047,690
1,630,325
4,571,505
2,544,710
2,026,795
5,678,590
3,160,680
2,517,910
8,287,580
4,613,180
3,674,400
9,449,070
5,259,450
4,189,620
68,033,820
37,870,490
30,163,330
238,019
125,504
233,490
55,084
652,097
3,781,083
58,010
3,723,073
1,116,922
2,606,151
170,545
109,134
3,000
55,084
337,763
3,864,522
58,010
3,806,512
1,141,954
2,664,558
172,512
109,134
3,000
55,084
339,730
1,933,505
58,010
1,875,495
562,649
1,312,847
162,969
109,134
3,000
55,084
330,187
1,504,833
58,010
1,446,823
434,047
1,012,776
163,521
109,134
99,700
55,084
427,439
1,067,581
58,010
1,009,571
302,871
706,700
163,721
132,134
3,000
55,084
353,939
577,526
58,010
519,516
155,855
363,661
221,388
109,134
233,000
55,084
618,606
335,469
58,010
277,459
83,238
194,221
163,333
109,134
3,000
55,084
330,552
1,299,773
58,010
1,241,763
372,529
869,234
163,145
109,134
3,000
55,084
330,363
1,696,432
58,010
1,638,422
491,527
1,146,895
162,275
109,134
3,000
55,084
329,494
2,188,416
58,010
2,130,406
639,122
1,491,284
170,798
109,134
99,700
55,084
434,716
3,239,684
58,010
3,181,674
954,502
2,227,172
172,610
109,134
3,000
55,084
339,829
3,849,791
58,010
3,791,781
1,137,534
2,654,247
2,124,835
1,348,978
689,890
661,012
4,824,715
25,338,615
696,120
24,642,495
7,392,748
17,249,746
242
8.3 Conclusion
Risk Management is designed to do more than just identify the risk. It must also quantify the risk and predict the impact on the project. We do risk management by the purposes of
identify possible risk, allocate those risks and provide a basis for better decision making. We
divide our risks into 2 groups first, internal risk is mainly effect from the company especially
from the human resource department and other are the related of human resource department.
The company needs to be good at human resources if they want to be avoiding internal risk
managements. Some risky activities are central to the mission of an organization and an organization will choose to accept the risks. Policies and procedures are an important part of
this risk management strategy because they communicate expectations and define boundaries.
To be successful we need to learn more about writing policies and procedures in a company.
Second, external risks are uncontrollable. We cannot control them but we can do prepare
from our organizations. We need to make sure that we had prepared for it and we are involved with it to do the better situation. The government and other outstanding company will
help each other and we can success with the business even we are in danger because it is external risks no one can control it.
243
Chapter 9
Summary
244
Summary of project feasibility study

In the past, pottery is looked its oldest and look like ancient when human started leaning to domesticate plants and animals about 10,000 years ago. But nowadays, pottery industry
is the popular business in Thailand and other countries (The Thaiceramic society). For Thailand, almost the factories are located in the northern especially in Lampang province. Because
the value of pottery production is more than 300 million Baht per year, so the number of pottery business increase all the time. Pottery includes both decorative and home ware such as
bowl, vase, dish, lamp, etc. It is a part of large product group called ceramic that encompasses bricks, cement, sewer pipes, and other industrial product. For Chiang Rai province,
there is a good location to do business in pottery field because there are abundantly good
qualities of raw material which are easy to find and the cost of material quite cheap. This is a
main point that some entrepreneurs choose Chiang Rai as their business location. The company that decides to do pottery business need to improve the quality of their products and
service that prompt delivery and continuously development. The experiences, creation in design and high skill of potter are the necessary conditions that every company has to concern
because pottery is the art products that use a lot of production processes. Nowadays, not only
individual consumer interest in pottery for their usage and decoration but also hotels and spas
prefer pottery as their table ware and decorative items. The entrepreneur needs to learn more
about the situation of pottery business at first before doing in real.
After Pottery Design learns about the necessary conditions for beginning pottery
business, we focus on serving commercial premium products to consumer and staying on professionalism. We will follow the vision through serving differentiate products with superior
quality. Consumer can perceive the value from those products. We concern in Growth strategy which is suitable for newly company as Pottery Design. We produce pottery and serve to
consumer directly which knows as vertical integration. We focus on differentiation as our
business strategy. We serve modern style with natural resources which are safety to the health
of consumer. We target the consumer by tourists who are Thai and foreigner in Chiang Rai
and hotels& spas in Chiang Mai. According to Chiang Rai, there are many interested places
to travel all of the year especially in the winter. For hotels & spas in Chiang Mai, the number
of hotels increases every year from year a2009-2010, increasing by 37 hotels within one year.
This means we absolutely can do business with this group of consumer. So, we realize that
creating the companys brand is very important. It forces the mind of consumers more recog-
245
nize in a companys position. Moreover, branding shows the unique characteristics of each
company. We also serve the premium service to consumers which may exceed their expectations. When consumers want us to design their own order, the decorator of company will help
them design with a polite service at their place. Although they have to pay for our pottery in
expensive, they can perceive value from product by quality and its price. This shows that the
price is not the main factor for consumer to decide whether they will buy pottery or not. We
place the products in our store at Mae-jan district, Chiang Rai where is located with premium
clay and the consumers can follow the products through companys website and the campaign of company at central plaza Chiang Rai on January and July of each year. We will provide the pottery information and the transaction process for consumer to purchase our product. We serve 2 types of pottery first, decorative items which include vase, lamp, and spa set.
Second, a type of home ware which are plate, bowl, spoon and fork, cup, and teapot. We
dont only focus on corporate and business strategy but also functional, financial and human
resource strategy because all of these strategies are the important elements that new business
needs to consider.
Marketing analysis is also necessary before starting business. Political analysis is the
one factor that we concentrate with. However, Thailand changes the prime minister; the new
policy of tourism industry doesnt much change. The number of tourist still increase to
11.96% from 2.98% in year 2010-2011. Thus, pottery business is not affected. This causes
the increasing of hotels& spa and the demand for their decorative items will increase. For
economy analysis, although there is flood disaster in the center of Thailand, the economy in
that area is bad. In other hand, economy of the northern of Thailand still good. It doesnt affect our company. According to government support the new family, people can apply the
loan to purchase or build their house. The demand for purchasing new home ware and decorative items are increased. Therefore, we have an opportunity to get more sales. We also need
to concern about technology which is helpful to production process. It can reduce the cost and
making an easy way to contract with other parties. Pottery Design faces with many competitors such as Doy Din Dang, Wieng Kalong, Baan Celadon, and indirect competitor as S.D.
company where sell ceramics. It looks a big deal for us to do business. In this case, we are
confident that we can serve the unique potteries which are direct to the preference of our targets. Because we have own style that others cannot be like us. However, we are newly company, but we plan to develop our strategies to be better all the time. We need more time to
grow up as well known company.
246
For our sale forecast, we use statistic of tourists (Thai and foreigner) who come to travel in Chiang Rai in year 2005. The statistic shows that on January- March, the number of
tourists is quite high because there is winter in Chiang Rai. We can forecast the total sale by
using the statistic of tourist and their payment for souvenir. Each tourist pay for souvenir
about 601.95 Baht, we can see from the table of average expenditure of Chiang Rai tourist. In
addition, we need to know the number of hotel& spa in Chiang Mai because there is also our
target. The figure from Ministry of Tourism and Sports of Thailand show that in year 20092010, there are increasing the number of hotel in Chiang Mai from 410 to 447 hotels. The
information of operating expense of hotels industry in Chiang Mai is also required. We need
to forecast our sale because we would like to estimate the amount of producing pottery in the
right amount with the right time for managing the cost in an effective way.
We choose to buy the land which near the main road (Phahonyothin road). We think
that we can make the opportunity to get more consumers when the store is easy to find. We
need to hire constructed company to build our buildings and decorative area around company.
Gate and car parking are also required for making. We divide our company into three parts
which are manufacture, store that includes with rest rooms and office. For setting new business, we need to pay for taxes of billboards company. We require some facilities that force
us to be easy in working such as the need of high speed internet, electronic& telephone& water installation, secure camera setting and air condition setting. For the needed equipments for
using in operating and administration process, we need the standard equipments especially in
operating. We have to buy equipments that are essential for our manufacture such as Gas
Furnaces Ceramic, Pacifica Potter's Wheel and Seat for Pacifica Wheels. We choose each of
them by concern in quality. Although it is costly for our company, it lets us to produce quality of pottery for consumers. The vehicles that are car and trucks are necessary for our operating. For the machines and equipments that we use in administration process which includes in
office, shop, kitchen and restroom, we require some machines that use in office such as computers, printer, phone, boss desk, chair, air conditions, sofa set, etc. For in the shop, we require cash register, pottery shelf, set of counter, etc. We also need some machine for using in
the kitchen such as microwave, insolated container of hot water, kitchen sink cabinet, etc. We
plan the service process by directly delivery products to hotels& spa in Chiang Mai by our
trucks company. In other hand, consumer can buy our pottery though the store at Mae Jan,
Chiang Rai. There are many parts that are elements in the cost of operating process which are
raw material cost, direct labor cost and manufacturing overhead cost. We hire employees by
247
required qualifications so we can select the best person who direct to our requirement. We
will get the right worker with the right job. We need nine positions in operation process
which are factory manager, technician, potter, product designer, quality controller, stock controller, baking person, packaging and delivering person. For administration position, we need
eleven positions which are top manager, financing manager, accountant, marketing manager,
sales person, advertising assistant, human resource manager, training and development staff,
housekeeping and security guard. On the cost of factory utilities in operating process consists
of water expense and electricity expense. The cost of car and fire insurance is also includes in
operation cost. For water and electricity expense, the cost will vary from the number of production. In other hand, the cost of facilities in administration works include with telephone
expense, internet expense, water expense, electronic expense and training of employee. We
divide the responsibilities of each employee according to their work. Our company has CEO
as the top and there is a top manager to assign work to each department. We have four departments within company consist of the part of factory, human resource, marketing and financing. From this way, we clearly to manage the tasks to each worker, so the workers will
know what the tasks they have to do and to perform in the right ways.
In term of financial analysis, Pottery Design has to provide the information of financial statement analysis for the investor to make decision. We prepare financial analysis for
to know us. The investor will seek the capability, stability, profitability, solvency, and liquidity of company in financial statement financial statement consists of income statement, cash
flow and balance sheet. For income statement, it shows the company profit or loss that comes
from the revenue deduct by expense of operating, administration, marketing, pre-investment
and the cost of depreciation. We do income statement for report a company's earnings to investors over a specific period of time. Investors will make decisions based on the reported
earnings from the income statement. It provides important insights into how effectively management is company can control their expenses, the amount of interest income and expense,
and the taxes paid. From Pottery Design income statement shows that we only get the loss on
first month of beginning year because it takes cost too much about expense. For other months
we can get net income. Cash flow let investors to understand how a company's operations are
running, where its money is coming from, and how it spends. It is determined into three areas
which are operating activities, investing activities and financial activities. The investor can
248
see the return over rate of company from cash flow. Almost of liquidation in Pottery Design
is positive, this shows that we quite have cash on hand. For balance sheet, it is a snapshot of
the companys accounts or assets, liabilities and shareholders equity. The investor can get
the idea of the companys financial position along what the company owns and owes. Total
asset and total liability & equity of Pottery Design are equal. This means our company has
enough liquidation. We are a newly company which is well in financial term. Therefore, we
are a consistent to make profit and can deal with any financial risk that will occur with the
company.
There are external and internal risks that Pottery Design faces when doing business.
This is a good way for us to forecast the risks that will occur before beginning business because we can earlier prepare the solutions to prevent the risks that will nearly come. For external risks, it is a risk that we cannot predict or control. Political risk is a risk that may cause
from changing the prim minister so; some new patterns of policy may change and lead the
pattern of our business change as well. The risk of economic is required for us to concern because from year 2006, the cost of living in Thailand quite high. People are rare to buy and
make decorative items for their building. At a present, we concern about this also because it
ever happened before. In other hand, we may get the good news that we are coming to get
opportunities to do economic with ASEAN countries. At that time, we can express our marketing; we can send our pottery to those countries. In the risk of social, although our company
does not affect too much about other nationality people around Chiang Rai, we plan to serve
CSR to community. This can reduce the social risk of company. Moreover, technology
changes all the time so, we need to upgrade our machines for more safety to the workers. We
need to prepare for it. For environmental risk such as flood, earthquake, etc., these situations
can happen every time. Therefore, we need to know the basics of knowledge management
and how we can avoid effectively applied to lessening the adverse effects on our company.
Also competitor risk, we have to handle with it because there are many competitors in pottery
field so, we prepare for this by staying in own way and make consumer more trust in our
company because consumer who love the different style will loyalty in unique products. In
contrast, the mind of consumers always changes in style of product all the time. We need to
keep in touch with them. We will show our responsibility and wiliness instate of changing the
way we design because our design is unique.
Internal risk affect directly with many parts of company. It can happen in many conditions. This is a kind of risk that we can control when we predict the situation and plan the
249
way to solve it. Especially human resource risk, we always face with them. Some employees
lost of efficiency and knowledge because sometimes we cannot know who is good or bad in
working such as driver is drunk during their work time. This affects to late delivery product
to consumer. Thus, we need to train employee at the first time and protect our company by
law and let them know which one can do or cannot do. For the health of employee, when they
work for long time, It causes employee has a problem with muscular skeletal injuries. Staff
should carefully supervised and correct procedures for loading and unloading strictly observed. We also have marketing risk which the staffs have to communicate with all of our
customers. They have to know what are customer needs and wants, asking customers such as
questionnaires, promoting our products with many ways. We will understand what a disaster
is and its potential for causing loss of revenue as well as public trust. We will mange the
marketing team as professionals that keep the horror, so to speak, present. We have a problem
with the information which we are hard to find the specific statistics, but it shows just general
information. Therefore, we can be wrong in understanding. Also we have a little experience
and information about the market. It is easy for us to have the mistake. We realize that we can
solve this issue by doing research, questionnaire, observation, etc in the market. We think that
doing in this way can support and make us get more and clearly information. The operation
risk that we have is about taking long time to produce pottery because it is handmade process.
In case consumer harries us to deriver pottery with large amount for them it take long time to
deriver because of long time operation. However, we need to develop our system so; they
will follow the companys system and better know how to perform their tasks in suitable way.
Moreover, the risk of cost always happens to our company. The cost of material and wage
fluctuate all the time. It depends on economic situation. We have to concern the situation that
relate to the companys cost all the time and always check the price of raw material and more
knowing about what we purchase. This will prevent us from any cost mistakes. For preventing fire risk, we will check fire conducted and reviewed annually. We plan to solve punctuality risk in machine and equipment by more careful and check before using. Pottery Design
lists the risks both external and internal that will occur in doing business in order to prepare
the active solutions to prevent any risks away from company. We will create the best solutions to lead the less effect of risks for company.
In conclusion, pottery design as a newly company in pottery industry at Chiang Rai
that serve the unique style pottery. We have competitive advantages that superior from others
such as style of the product, greater quality, service; deriver product to consumer in other
250
areas, providing verity channels to communicate, etc. In addition, we plan to expand our
products to the new market in other countries especially ASEAN countries because of encouragement in government policy. This figures that we can increase total sale when getting
more markets. We give the interest rate at 20% to investor. This rate is quite high and we will
pay amount of interest to investor in each year not the same because we need to pay for interest in earlier year higher than the next. The amount that we pay will decrease eventually. We
have the rate of IRR=10% and NPV= - 4,187,981 Baht (In this case, there are many interest
rates that we can choose if we choose the rate at 3%, 5%, 9%, our NPV will be 24,093,578,
10,397,719 and 876,623 Baht respectively, but the real we choose to give 20% interest rate
so, the real NPV of us is about - 4,187,981 Baht). Moreover, we will pay back all money to
the investor within 1 year and 15 days. Our amount of time to pay back is quite short time.
251
Reference
http://www.life123.com/hobbies/antiques-collectibles/pottery/history-of-pottery.shtml
http://www.historyworld.net/wrldhis/PlainTextHistories.asp?historyid=ab98
http://news.bbc.co.uk/2/hi/science/nature/8077168.stm
http://news.sciencemag.org/sciencenow/2009/06/02-01.html
http://www.tourismchiangrai.com/cr/49Artists_Lanna/Somluck.html
http://www.thaiceramicsociety.or.th/statistic.php
http://www.krobkruakao.com/
http://123.242.133.66/tourism/th/home/download_list.php?gid=4
http://www.nesdb.go.th/Default.aspx?tabid=433
http://www.kasikornresearch.com/
http://www.dddpottery.com/
http://www.wiang-kalong.com/
http://www.baanceladon.com/
http://www.banpatan.com/eng/index.htm
http://siamc34.tripod.com/
http://www.tisccm.moc.go.th
http://tisc.feu.ac.th/content.aspx?file_upload_id=2053&page_num=1
http://ceramiccenter.dip.go.th/LinkClick.aspx?fileticket=ibiEXdbbpP8%3D&tabid=36
http://ceramiclampangonline.blogspot.com/
http://www.roigoo.com/board/index.php?topic=10207.0
http://www.baanceladon.com/production_of_celadon.html
http://www.tisccm.moc.go.th/tisc/report/gb_upload/show_upload.aspx?out_type=205001
http://service.nso.go.th/nso/report/report03.html
http://www.mwa.co.th/ewt/mwa_internew/watercost.html
http://www.adecco.co.th/Uploads/Knowledge-Center-Thought-Leadership/Thailand-SalaryGuide/Adecco-Thailand-Salary-Guide-2011.pdf
http://dwd.wisconsin.gov/er/labor_standards_bureau/publication_erd_13109_p.htm
252
http://www.totnetcall.com/VoIP/rate.aspx
http://www.toteservice.com/thai/adsl/
http://www.business-in-asia.com/investment_costs2.html
http://www.whatisriskmanagement.net/
http://www.reportbuyer.com/countries/asia_pacific/thailand/country_risk_service_thailand_ja
nuary_2012_updater.html
http://www.flooding.ie/en/media/The%20Planning%20System%20and%20Flood%20Risk%2
0Management.PDF
www.kenttrustweb.org
253
Appendix
Fire Insurance and car Insurance
254

1890
100 60 70
( AA-)

( . .)
80
120,000 (
)
1
5 " "

allianz CP 2 Plus
/
- 1,000,000 ()
- 500,000 / 10,000,000 ()
- 100,000 ( )
- - 100,000
- 3 100,000 / 100,000 /

-
- 15
- 80% ( )
-
-
- 600 ( )
- 24
-
255
Plan 1
Plan 2
**
100,000
200,000
100,000
200,000
500,000 /
10,000,000 /
1,000,000 /
100,000 / *
100,000 / *
200,000 /
2,000
8,600
11,000
7,440
10,200
Click
* 5
**
***

256
Source: http://www.todayinsure.com/index.php?ui=sales&pid=3562
257
...
...
...
: 645
: 967
: 1,182
..2535
1.
1.1
15,000
1.2 /
35,000
2.
2.1
50,000
2.2 /
100,000
645.00
610
967.00
920
1,182
1,125
Source: http://www.irminsure.com/index.php?lay=show&ac=article&Id=452728&Ntype=1
258

1.

= ( x x x )
1 ( ) = 8,000 /.
2 ( )
= 6,000 /.
2.
3.

(New Replacement Value Cost)

/
1 - 2

259
300,000
757.56
300,000
1,772.99
300,000
645.21
300,000
919.31
400,000
1,010.08
400,000
2,363.63
400,000
645.21
400,000
1,225.15
500,000
1,262.26
500,000
2,954.27
500,000
645.21
500,000
1,531.17
600,000
1,515.12
600,000
3,545.98
600,000
773.61
600,000
1,837.19
700,000
1,767.64
700,000
4,136.62
700,000
903.08
700,000
2,143.21
800,000
2,020.16
800,000
4,727.26
800,000
1,031.48
800,000
2,450.30
900,000
2,272.68
900,000
5,317.90
900,000
1,160.95
900,000
2,756.32
1,000,000
2,525.20
1,000,000
5,908.54
1,000,000
1,289.35
1,000,000
3,062.34
2,000,000
5,049.33
2,000,000 11,817.08
2,000,000
2,578.70
2,000,000
6,123.61
3,000,000
7,574.53
3,000,000 17,725.62
3,000,000
3,868.05
3,000,000
9,185.96
4,000,000 10,098.66 4,000,000 23,634.16
4,000,000
5,157.40
4,000,000
12,247.22
5,000,000 12,622.79 5,000,000 29,542.70
5,000,000
6,445.68
5,000,000
15,308.49
6,000,000 15,147.99 6,000,000 35,451.24
6,000,000
7,735.03
6,000,000
18,370.83
7,000,000 17,672.12 7,000,000 41,359.78
7,000,000
9,024.38
7,000,000
21,143.21
8,000,000 20,197.32 8,000,000 47,268.32
8,000,000
10,313.73 8,000,000
24,494.44
9,000,000 22,721.45 9,000,000 53,176.86
9,000,000
11,603.08 9,000,000
27,555.71
10,000,000 25,245.58 10,000,000 59,085.40 10,000,000 12,891.36 10,000,000 30,616.98
260
7%
645.21 2544

1 ( ) 2 ( )

1. ()
2.

3.

1.
2.
3.
1. ()
2. A/C PAYEE
()
3. A/C PAYEE
()
4. ()
.-
5. ATM: ,
6. . .
0 2888 8888
261
7. Internet Banking
www.kasikornbank.com
8. Jay Mart Shop:
Jay Mart
()
9. Pay station AIS/
( 50,000 )

Source: http://www.muangthaiinsurance.com/products_small_business.htm
262
Project Feasibility and Evaluation

Group Member Seat 7
Team name : Power Ants

Pottery Design
MISS NANG MAY THU AUNG
meeyauo@gmail.com
p_worasubhakorn@hotmail.com
nukoy_rattanapon@hotmail.com
Business Administration
5231203102
085-0638628
MISS WARISSARA MANOSAMOOT

marine_luiiz@windowslive.com
5231203108
081-9988248
MR. WICHAKORN KUNAPOE
5231203111
gu-pump@hotmail.com
087-7878773
MISS SUPARAT THANATHIP
5231203121
nemo_nu_ann@hotmail.com
084-6085237
MISS SAWITRA PHONPHAIRIN
olina1989@live.cn
5231203091
088-4030803
MISS RATTANAPON KONGSONG
MISS YIWEI GAO
Hospitality Industry Management
087-3622820
MISS PORNPAVEE WORASUBHAKORN
dex32_am@hotmail.com
5131205222
5231203123
083-8736597
5231203186
083-7624253
School of Management
Mae Fah Luang University
263

Project Feasibility Pottery Design

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I

1.2. Project objective

1.3. Benefits of Project

1.4. Operating methods

1.5. Time frame of study

Chapter 2 Industry Profile

2.1. Nature of industry

2.2. Situation industry

2.3. Product and Service

2.6.1. Corporate Level

2.6.2. Business Level

2.6.3. Functional Level

Chapter 3 Market Feasibility Study

3.1. Market Analysis

3.1.2. Competition Analysis (3C Analysis)

3.2. STP Analysis

3.2.2. Target Market

3.2.3. Positioning Analysis

3.3. Marketing Mix Strategy

3.3.2. Price Strategy

3.3.3. Place Strategy

3.3.4. Promotion Strategy

3.4. Sales Forecast

3.5. Marketing Expense

Chapter 4 Investment Cost

4.2. Pre-Operating Cost

4.3. Investment Cost

Chapter 5 Production and Operation Cost

5.2. Service Process

5.3. Logistic Management

5.5. Raw Materials Cost

5.6. Direct Labor

5.7. Manufacturing Overhead

5.8. Operating Cost

6.1. The Organization Chart

6.2. Administration Expense

6.2.1. The Employee Salary

6.2.2. Rental Fee

6.2.4. Training & Development of Employee

Chapter 7 Financial Analysis

7.2. Statement of Cash flow

7.3. Balance sheet

Chapter 8 Risk Management

8.1. External Risk

8.1.2. Customer Demand Risk

8.1.3. Political Risk

8.1.4. Economic Risk

8.1.5. Social Risk

8.1.6. Technology Risk

8.1.7. Environment Risk

8.2 Internal risk

8.2.2. Marketing risk

8.2.3. Information risk

8.2.4. Operation risk

8.2.5. Risk of cost

8.2.6. Fire Risk

8.2.7. Punctuality Risk

8.2.8. Budget risk

8.2.9. Financial risk

Summary of project feasibility study

1.1 Background and significance of the project

1.2 Project objective

1.3 Benefits of project