KYKO PSYCHOMETRIC PROFILING TEST FOR ENTREPRENEUR

BASIS HOLDINGS

Report

Designed Specially for

BASIS HOLDINGS

Applicant's Particulars

BUSM1105 Secondary Student Others 123456 16/08/2006 Male Report Date : 10/29/2011

Powered by
Copyright 2004-2012 KYKO Management Result Consultancy Sdn Bhd. All Rights Reserved Patent Publication No. US2007/0048706-A1 This report contains confidential information and is intended for purchaser only. Our company accepts no liability for the content of this information or for the consequences of any actions taken on the basis of

the report.

INTRODUCTION

KYKO, an acronym for Know Yourself Know Other, is a psychometric personality assessment tool designed from the incorporation of existing Personality Theories by Bernard Ah Thau Tan to discover yourself and a significant other. The five (5) dimensional model of personality analysis is built based on the following premises:
Human behaviour is motivated by need, satisfaction and deprivation. Human behaviour is a function of our genes, experiences, cognition and the environment.  Human personality lies in the continuum of the static and the dynamic areas.  Human personality lies in the continuum of the normal and the abnormal areas.  Human personality is not static. It is dynamic and alive. It actualizes and deactualizes with current and future experiences.  No two human beings are alike even though they are identical twins growing up in the same environment due to genetic differences. The five (5) dimensions of a KYKO Personality Profile are as follows:   Self Actualization (SA) A need or desire for achievement, growth, fulfilment and to find meaning in life. Security (SE) A need or desire for safety, order, certainties, structure, system and protection.

Manipulative (M) A need or desire for information, influence, adaptation, change and utilize others for survival and to satisfy and perpetuate dominant needs.
Socio-centric (SO) A need or desire or need for love, care, companionship, belonging, affiliation, social

interaction and acceptance.

Ego-Centric (E)

A need or desire for power, status, fame, style, image, recognition, respect, dominance and to control the environment.

The five dimensions are organized into a superimposed pentagon known as the spider web. The spider web is to interpret patterns of human behaviour based on the scores of the high and low of each dimension varying in intensities. The average of the high and low of each dimension determines typology of infinite personality types. The relationship(s) between the five dimensions and the personality types provides information of the behavioural pattern to interpret traits, characteristics and behaviour. KYKO report is drawn from the respondent's KYKO Personality Formula

and is free from human bias.

MAIN BODY

Not everybody is cut out to become an Entrepreneur. Researchers over the years show that successful Entrepreneurs share common pertinent traits and characteristics.

The characteristics that appear most frequently among successful Entrepreneurs include:

      

Drive Thinking Ability Creativity Opportunity Identification Interpersonal Relationship Communications Skills Technical Knowledge

KYKO ENTREPRENEUR Report encompasses a series of vital information from Traits, Characteristics, Entrepreneur Skills, Communication, Interpersonal Relationship, Time Management, Conflict Management, Leadership, Problem Solving and Decision-Making, Planning, Change Management, Motivation, Skills Requirement, Strengths and Improvement Needs and a guide to the qualities an entrepreneur must have to become successful in their business venture.

The report can be used for

1. 2.

Aspiring potential entrepreneurs to identify their qualities, their success index and developmental needs to be successful in the business world. Existing entrepreneurs to discover themselves and take measures to develop their entrepreneur skills and competencies.

KYKO Personality Formula : HE+HM+HSA+HSO+ESE

Traits
Aggressive - Wants challenges - Confident - Critical - Daring Wants to Take the Lead - Dominant Determined Competitive - Seeks to Play the Key Role - Wants to be Known -Values Pride - Possesses a Strong Will Power - Persistent - Wants Respect - Impatient Has Strong Perseverance - ShortTempered, Decisive, Ambitious

Moderately Dependent - Moderately Loyal - Moderately Materialistic - Moderately Methodical Moderately Meticulous - Moderately Neat - Moderate Risk Taker - Moderately Careful - Moderately Conservative - Moderately Factual - Moderately Formal - Moderately Obedient - Average in Organizing Skills - Moderately Practical - Moderately Precise - Moderately Punctual - Moderately Realistic - Average Respect for Rules - Moderately Systematic - Moderately Thorough - Moderately Thrifty Has a Deep Well for Feelings - Emotionally Inclined - Outgoing - Communicative - Participative Expressive - Friendly - Romantic - Gregarious - Enjoys Group Work - Sentimental - Relationship-Oriented - Sensitive - Good At Networking Alert - Intuitive - Analytical - Always in Anticipation - Complicated - Highly Discerning - Flexible - Has Good Foresight - Futuristic - Possesses a Helicopter Vision - Imaginative - Influential - Has Good Insight Opportunistic - Perceptive - Persuasive - Strategic

Rating Of Essential Entrepreneurial Characteristics

Communicative Style Good in the following: Listen and communicate well - Maintain an open door
policy - Communicating understanding, care and concern for staff welfare - Empathetic to others feelings

Teamwork Good in the following: Work towards building a cordial and harmonious relationship Promote a sense of belonging among their staff - Build teams to sell their products and services

Self-Management Average in the following: Keep goals in sight and ensure action plans are on the
right track - Ensure that there are enough money to support the organization during the risky start-up period - Physically resilient and maintaining a good healthy life style - Prudent in financial management Priority in maintaining good health and normal life style - Use time wisely and effectively - Cautious in decision making

System-Oriented Average in the following: Ensure the systems are in place in the organization - Do
things following rules and procedures - Ensure the operation processes are documented and followed

Planning and Organizing Average in the following: Clear picture of the scenario of the status quo
and vision of the future - Setting clear achievable and measurable goals - Plan a course of actions to achieve business goals - Make calls and appointments and keep to schedules - Pay attention to details

Strategic Good in the following: See many possibilities of handling as situation - Able to generate
many great ideas, not just one or two - Able to make decision strategically - Able to see the forest and the trees and learn how to navigate through it - Able to seek help in areas outside one's expertise - Constantly review possibilities to achieve the business objectives - Enjoy creating business strategies to achieve goals - Identify societal needs and demands and meet them - Keep on stretching personal goals - Monitor social trends and adopt new technologies - Take initiative to turn opportunities into realities - Seeing problems as opportunities in disguise

Influence Good in the following: Able to get along with and adapt to all types of people - Able to exert
influence and inspiration on others - Able to handle stress and business pressures - Able to identify and get others to give help and support in growing in the business - Strive to exert whatever influence over future events - Mobilize people to get involve in the business and help them to be successful

Opportunity Identification Good in the following: Possesses a helicopter vision of the business
environment - Alert and conscious of what is happening in the field - Constantly seeking and scanning information - Ability to spot opportunities and take action and produce results - Keep themselves well informed of the business environment

Take Charge Good in the following: Determine own future using skills and interests - Impatience and

cannot tolerate others' slow pace or inaction - Take control of people and the situation - Sense of urgency in implementing plans

Persistence Good in the following: Self-confident and determined to succeed - Persistent in the
pursuit of achieving goals and objectives

Self-Image Good in the following: Highly ambitious with a strong desire to make own personal dreams
come true - Firm belief in ability to accomplish goals - Love challenges and are driven by a need to challenge one's self - Possess strong feeling of achieving success

Integrity Good in the following: - Possess a strong business and work ethic - Values and principles Honor their commitment - Honest in their business dealings - Want to contribute meaningfully to mankind

Self-Motivation Good in the following: Love and enjoy working - Passionate in doing and
implementing business ideas - Find great satisfaction in the performance of the business - Get fulfillment in achieving business goals

Growth Needs Good in the following: Constantly seeking knowledge, skills and competencies Enjoys developing and growing staff potentials - Learn quickly, enjoy feedback, and are able to learn from mistakes - Constantly learning and overcoming a myriad of problems and obstacles - Desire to build and progress in business ventures

Work Attitude Good in the following: Possess a positive outlook in life - Willing to work long hours
Think positively and quickly get over their failures - Focus on resources and energies on essential business operations - Able to trust others appropriately and delegate responsibilities - Accept personal responsibility for successes and failures - Accept things as they are and deal with them accordingly

Sociability Good in the following: - - Interested in getting to know more people - Love parties and fun Outgoing and gregarious - Enjoy social interactions

Challenges Good in the following: Thrive on competition - Perceive problems as challenges - Enjoys
important and challenging tasks

Strengths
Has a bird eye view of the situation - Knows many possibilities of dealing with a situation - Good at analyzing, deducting and interpreting information - Flexible and adaptable to the environment - Capable of influencing, persuading and convincing others - Adaptable to people and situation - Knows how to play the survival game - Strategic -see many possibilities of getting things done - Able to spot opportunities - Able to influence and convince others to accomplish goals High IQ and EQ with excellent logical and analytical skills - Know how to go around obstacles to get results - Skilful in making strategic decision for problem solving - Creative, innovative and logical Select friends who can contribute to ones well-beings - Socialize on a need to basis - Know how to use other's strengths to make things happen - Be able to mobilize support High self esteem - Prefer to take the lead - Seek power and authority - Ambitious competitive and confident - Seek challenges in life

. - Loving and caring - Friendly, outgoing and gregarious - Helpful and cooperative - Sensitive to others
feelings - High sense of belonging - Able to relate with others

Good thinking skills - Willingness to learn - Reasonable and Responsible - Accepts criticism and advice Studious and hardworking - Reliable and trustworthy - Seeking progress in life Knows when to assert and give in to others - Pushes others on the need to basis - Knows when to talk and listen - Understands when to lead and follow

Improvement Needs
Learn to manage your time by avoiding long conversation with others - Try not to take things personally Learn not to get hurt when dealing with insensitive people Learn to keep your cool when you are upset - Improve your listening skills - Try to appreciate and accept good ideas - Learn not criticize and hurt others' feelings - Learn to improve your level of tolerance for ambiguity

Leadership Profile
A dynamic and effective leader able to mobilize resources to make things happen - Excellent thinking and logical skills - High standard of excellence - Focus on resources and energies on essential operations Think positively and quickly get over ones failures - Willing to work long hours - Inward desire to do one's best - Possess a positive outlook in life - Ethical and deal fairly with others - Constantly learning and overcoming a myriad of problems and obstacles - Desire to build and progress in ones ventures - Learn quickly, enjoy feedback, and are able to learn from mistakes - Constantly seeking and improving ones knowledge, skills and competencies - Tireless in the pursuit of ones goals - A strong need to accomplish something in life - Spend a lot of time and attention on the business - Thrive on activity - Hard working, high drive and energy levels - Willing to work long, hard hours to weather the storms - Able to trust others appropriately and delegate responsibilities - Accept personal responsibility for successes and failures Accept things as they are and deal with them accordingly - Helicopter vision can see the big and small picture of a situation - Constantly scanning the environment - Aware of competitors and market forces, and customers needs - Visionary - using ones vision to motivate employees to reach toward a future goal - Tying the goal to substantial personal rewards and values. - Alert and conscious of what is happening in the environment - Know many ways of getting things done - Can anticipate the future - Able to adapt to different types of personalities and situations - Understand the reality of the environment -- its values, goals, politics and limits. - Focus on organization needs to succeed - Able to reconstruct ones plans, and visions, to address new challenges and opportunities. - Switching instinctively between styles according to the people and work they are dealing with. - Persuade, convince, motivate, praise counsel, guide, advise, recommend, instruct, support and influence to get the jobs done - Able to tolerate frustration and stress Prefer empowering others than ruling others. Self-assurance, confident and resiliency Protective of their integrity and reputation Want to direct, lead and control Focus on power to get things done Use autocratic and authoritative style in the appropriate situation Task-oriented - focuses only on getting the job done Want immediate actions and quick results Use fear management on marginal performers Competitive and decisive Enjoy overcoming obstacles Assertive in their dealings Optimistic, action-oriented and expressive Excellent at toning down the above qualities and become submissive and accommodative in a favorable, friendly and conducive environment to achieve their goals Visible leadership Empathetic can put themselves in others shoes Socially aggressive Maintain open door policy Put a strong emphasis on building teams Responsive to others High emotional stamina. Promote harmony and cordial relationship Use participative, democratic and supportive style People oriented - Focus on people to get the results Attend social functions appropriately Power derived from others support Excellent at becoming asocial in an unfavorable, hostile and unfriendly environment to achieve a purpose

 Generally, neither pragmatic nor idealistic System compliance on the need to basis Monitor, supervise, and check when there is a need - Take calculated moderate risk Excellent at becoming become pragmatic in an unfavorable and hostile environment and less pragmatic in a favorable environment to achieve a purpose

Decision-Making & Problem-Solving Profile

Moderately practical - Neither idealistic nor pragmatic - Pay some attention to details in the decision making process - Satisfied with some information to make decision Good analytical skills strategic approach in making decision and solving problems - Able to see a comprehensive and complete picture of a problematic situation - Skilful in identifying and analyzing the root causes of a problem - Be able to analyze and interpret information to develop strategies - Good at generating, analyzing and selecting the best solutions - Capable of anticipating the consequences of each alternative for decision-making - Can do a success and failure analysis in developing new strategies Proactive in preventing problems from recurring - Able to mobilize and use the right people in addressing problems - Be able to maneuver and influence others in making decision and resolving problems Good at influencing and convincing others to accept ones decision Good intellectual skills - likely to address and select the best solution to resolve problems - Make sound decisions based on logics and rational thinking - Encourage ideas generation to solve problems Appreciate and accept good ideas - Focus on the bottom line in the decision making process - Always go for a win-win situation - Responsible willing to take accountability for their decision - Perceive problem as an opportunity for learning and growing Wants to take charge of the problem-solving and decision-making process - Defend aggressively their decision making strategies - Dominant, firm and decisive in making decision - Drive and push people to solve problems Engage others in discussing problem issues - Take into consideration the needs and sensitivity of others in selecting a solution - Make decision by consensus - Take collective accountability for the outcomes of decision making process

Planning Profile
High commitment to achieve company vision and mission - Focus on the bottom line in ones plans Responsible and committed to the plans - Willing to work long hours to implement their plans - Take responsibilities for ones success and failures Decide on ones plans and set direction for others to implement them - Set high expectation and performance goals and objectives for each action - Dictate who, what, when and how resources should be utilized. - Identify, direct and pressurize each individual to carry out ones plan - Concern about task accomplishment of each individual - Drive others to produce the bottom line - Want fast results - Want things done ones way Get people to participate in the planning and made decision by consensus - Encourage different viewpoints on directions, goals and strategies that will lead to creative solutions - Believe in team cohesiveness, synergy and symbiosis in implementing his plans - Expect key people to assist, cooperate, support, collaborate and assist each other - Collaborate together what, when and how resources should be utilized - Concern about people feelings and sensitivities to get results. - Promote and instill shared vision, values, responsibility and accountability. - Share power with key people

Average in their planning and organizing skills - Satisfied with sufficient information to develop their plans Possess a satellite vision - Able to conduct strategic analysis on the business environment - Be able to see the broad perspective and take the long view on what the company needs and how to go about accomplishing them - Spells out the companys vision, mission, values, primary goals, measurable objectives - Cascade vision and mission into strategic performance goals and objectives - Be able to develop strategies and action plans - Can develop a master plan and tactically cascade it into long term, medium term and short term plans - Skilful in organizing the master plan strategically into smaller action plans - Ability to mobilize and organize resources effectively to implement their plans - Be able to anticipate errors in advance and develop contingency plans

Motivation Profile
Able to motivate others to produce results - Energize when rewards are tied to performance - Skillful in identifying and satisfying other's needs - Opportunity to use analytical and logical skills Opportunity for growth and self development - Job enrichment - Find great fulfillment in doing a good job Intrinsically motivated to contribute meaningfully to others - Motivated by growth needs - Self motivated in carrying out duties and responsibilities - Task identity able to see the fruits of effort Recognition and reward for goal accomplishment - Opportunity for career advancement - Motivated by important and challenging tasks - Energized by praises and strokes - Positive feedback of a job well done - Like to play the role of a leader - Take charge and control others Excited working and building teams - Enjoy working towards a harmonious working relationship - Love raising funds to help the less fortunate - Likes public relations and customer relations jobs - Enthusiastic doing jobs dealing with people

Communication Profile
Know how to use information effectively - Encourage others to voice their opinions - Recognize and address instantly communication breakdowns - Be able to use the appropriate channels to communicate information - Open to good ideas and appreciate those who give them - Able to understand, accept and use others point of view Able to give instruction satisfactory - No preference for formal and informal channels of communication Satisfied with sufficient information to arrive at a decision Be able to impress others with ones speeches - Dominant, vocal and expressive in addressing issues Likely to assert ones ideas - Likely to lose ones cool in an argument - Talk more than listen Aggressively defend ones opinions - Likely to talk down on others Able to communicate ideas powerfully and effectively - Understand how their communicative style affect others - Create a collaborative environment where open communication and trust are fostered - Tactful in giving criticisms and negative feedback that promotes positive change of attitude - Know how to analyze and use information effectively - Recognize and address instantly communication breakdowns - Be able to use the right channels to communicate information effectively - Know how to withhold vital information and impart essential information of their strategies - Be able to convert information into intelligence - Skilful in selecting the right communication styles to suit an occasion - Be able to influence others with their speeches - Think of the consequences before they speak - Be able to communicate in a way that encourages discussions Able to communicate in ways that foster collaboration and cooperation - Avoid communicating issues that

are sensitive - Likely to communicate empathy, care, understanding and support - Open lines of communication to encourage a cordial working environment - Want to communicate with others personally - Utilize different levels of listening to improve relationships and understanding

Interpersonal Relationship Profile

High Emotional Intelligence - able to manage self and others feelings - Be able to work towards a total quality culture - Able to win respect and gain loyalty from bosses, customers, peers and subordinates Good at creating excitement for others to work - Describe ones feelings - Know how to relate, build trust, convince and influence difficult people - Work tactically towards a harmonious relationship - Be able to develop others potentials to become member of high performance teams - Assist, support, cooperate and collaborate strategically with others to get things done - Can develop mutual trust among ones team Quite dependable to get things done - Quite reasonable and fair in their dealing - Often honor their commitment - Quite trustworthy , courteous and helpful Enjoy being in the spotlight - Wants to take charge - Vocal and expressive in addressing issues - Wants to take control of a situation - Firm, tough, domineering and hot tempered - Capable of bulldozing their ways Work towards a harmonious and cordial relationship with others - Outgoing, diplomatic, friendly and warm - Enjoy social interactions - Work well in teams - Concern about others needs and feelings - Can put themselves in others shoes - Interpersonal sensitivity Neither conservative nor unconventional - Average respect for rules and regulations - Moderately systematic in their ways of doing things - Strike a balance between ideas and practices

Time Management Profile

Capable of creating time effectively - Understand different work styles and how to work with them - Know what, who and how to delegate - Know how deal with procrastination - Expend time to socialize on the need to basis - Can give polite excuses in terminating telephone calls effectively - Be able to handle distractions and interruptions effectively - Able to use ones time in the most effective way possible - Able to control the distractions that waste ones time and break the flow - Abe to tactfully cut short ones conversation with drop in visitors Average in their ability to plan and organize their time Enjoy having long conservation with drop-in visitors - Likely to prolong a discussion - Make long telephone calls - Spend too much time on social interaction Spend most of their time deliberating on issues - Use their time to project their self-image - Likely to give long and windy speeches - Conduct unnecessary long meetings Know how to conduct productive meetings - An effective discussion leader - Goal and result oriented Focus most of their time on productive activities - Work at a fast pace - Concentrate on the bottom line Spend time on functional activities

Conflict Management Profile

Able to size up the opponents intent - Be able to evaluate the pros and cons of each conflicting technique before making a decision - Tactfully persuade the opponents to agree to ones terms - Skilful in identifying conflict management options and choose the right approach for the specific situation - Strategically resolve conflicts constructively to reach a favorable agreement - Able to filter and give only the information that is needed - Use analytical approach in addressing issues - Use multiple conflicting techniques under different circumstances Go for a win-win situation - Work towards conflict resolution that is beneficial to both parties - Honest and fair in their dealings - Use logical reasoning with their opponent on conflicting issues - Likely to use the confrontation and compromising techniques - See conflict as an opportunity for self development - Focus on the bottom line in its resolutions Poor listener when others disagree with their opinions - Use their power to reach an agreement Dominant and aggressive in addressing issues - Enjoy having a verbal battle - Likely to use the confrontation and forcing techniques - Talk more than they listen - Likely to interrupt others in the midst of a discussion - Use forcing and withdrawal technique when the resolutions are not in their favor Use diplomacy in addressing conflict - Avoid sensitive issues of conflicts - Emotional in addressing issues - Likely to use the compromise and smoothening techniques to resolve differences - Concern about opponents feelings when handling issues - Work towards a resolution happy to both parties Moderately careful and cautious in handling issues - Comfortable in a formal and informal setting - May use facts and figures in resolving issues

Change Management Profile

Good at entrepreneur skills - Likely to use the rational-empirical approach to change management - See change as an opportunity for continuous improvement and progress - Skilful at identifying and implementing corrective action - Take high initiative to learn new technologies - Committed to change management for the better - Show great enthusiasms and excitement Take moderate risks in managing change - May need some information to adopt changes Likely to take the power-coercive approach to change management - Managing change from ones own perspectives - Seeking chances to take the lead - Use coercive power to bring about changes - Vocal and expressive in addressing change issues Likely to take the environmental-adaptive approach to change management - Good at political and analytical skills - Capable of choosing the right strategies for change - Able to identify and manage the different reactions and responses of people involved in the change process - Able to identify points of resistance - Diagnose gaps in communications and training - Possess a helicopter vision of the change scenario - Capable of developing strategic adoption and diffusion strategies for change - Able to influence and persuade others to accept change - Be able to mobilize and use resources to facilitate change Likely to take the normative-re-educative approach to change management - Good at people skills Managing change from the employees perspective - Help employees through the change process Concern about how change affects the feelings and needs of others - Participate actively in discussing change issues - Likely to follow the majority

Entrepreneur Category of Business Potentials

- Sales and Marketing Industry - Hotel and Catering Industry - Tourism Industry - Social Service Industry Education Industry - Personnel Care Industry - Trading Industry - Training and Consultancy Industry -

Retail Industry - Nursing Industry - Security Industry - Defense Industry - Aerospace Industry

Job Potentials
Management, Politicians, Heads of Organization, Departments or Units, Industries and Call Center and Other Related Jobs Sales, Customer Service, Hospitability, Healthcare and Personal Care Services, Community and Social Services, Social Work Professionals, Education Services, Social Welfare Services, Service Industry, Support Services, Front Liners and Other Related Jobs Protective Personnel, Armed Forces, Navy Forces, Air Forces, Police, Security Personnel, Prison Warden and Other Related Jobs Sales and Marketing, Public Relations, Personnel Professionals, Human Resource Management, Training and Development, Customer Service Professionals and Other Related Jobs

Overall Assessment
Overall Success Index : 79.54% Description Competitiveness, Self-Confidence, Sense of Urgency & Persistency Adaptability, Persuasiveness, Environmental Awareness & Influence Drive, Intellectual Ability, Commitment, Ethics & Integrity Human Relation, Caring & Teamwork Self-Discipline, Planning & Organizing Ability, Detail-Oriented, Methodical & Realistic 50.61 Average (50% - Excellent (75% 64_99%) - 100%) 90.51 81.02 77.86 77.55