LIZ LONDON

lizlondon@lizlondon.net 972-904-1016 | Dallas, TX

SENIOR M A R K E T I N G C O M M U N I C A T I O N S E X E C U T I V E
Combining fresh ideas and powerful messaging to build brands and drive revenue gains

Energetic marketing strategist with 15+ years of experience contributing to a companys success through external communications that build brands and inspire profitable growth. Relationship builder who develops effective teams and strategic partnerships. Strong track record of responding with agility to evolving market trends.

Core Competencies
Corporate Communications Strategic Planning Technology Solutions New Media C-level Presentations Public Relations Web Development CRM Internet Marketing Enterprise Sales Business Development E-Business Promotions Speech Writing Digital Marketing

PROFESSIONAL EXPERIENCE
LONDON ART AND DESIGN Dallas, TX 2002Present Owner Creative Director Founded an award-winning art and design services firm specializing in multimedia design.

Developed market niche providing custom design services to Fortune 500 companies. Produced website and custom designs for national and international exhibits. Created and taught workshops in response to demand for learning design techniques.

NORSTAN CONSULTING/COMMUNICATIONS Oklahoma City, OK 20002002 Senior Marketing Consultant Defined and implemented marketing programs to ignite demand for custom integration of IT enterprise applications.

Developed new marketing and communication channels for business services. Cultivated a high-performance marketing team by providing training, on-site sales demonstrations, and performance evaluations. Leveraged a deep understanding of new technologies such as Digital Cinema, IVR, and AM to provide value-added solutions to client business challenges.

GREATER MEDIA MARKETING GROUP Boston, MA 19992000 Marketing Executive Drove revenue growth through business development of new accounts and management of existing accounts. Worked cross-functionally with internal business partners to identify new opportunities and produce team solutions. Managed client marketing projects to achieve all expected deliverables.

Promoted Fortune 500 corporate and agency clients with event marketing and integrated broadcast/Internet campaigns. Organized strategic alliances and partnerships between corporate and nonprofit organizations to increase revenue.

LIZ LONDON

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ELECTRONIC VIDEO SYSTEMS Springfield, MO 19941999 Regional Manager Propelled sales of high-end television products and services through business prospecting techniques and other lead generation activities in territory spanning OK, TX, and AR. Presented core offerings of company through key marketing communications vehicles.

Made an immediate market impact with $1M in first year sales and 25% year-overyear growth for each consecutive year. Secured customers in engineering community and state/federal government agencies by launching direct marketing campaigns promoting advantages of digital equipment over analog. Guided launches of new digital product releases from manufacturers including Sony, JVC, and Panasonic. Produced quality leads through effective participation in trade shows and through ROI-based presentations and product demonstrations. Grew revenue through e-commerce sales of video conferencing and data integration.

GREKEL PRODUCTIONS Oklahoma City, OK 19921994 Marketing Manager Marketed turnkey agency creative audio-video and multimedia productions. Wrote and produced audio-video presentations, press releases, advertisements, and marketing materials for education, medical, and commercial clients.

Enriched client experience by providing strategic planning for advertising, marketing, positioning, and branding. Created broadcast television productions of informational training videos.

EDUCATION
BA in Public Relations, University of Central Oklahoma Edmond, OK, 1992

PROFESSIONAL DEVELOPMENT
Dale Carnegie Public Speaking and Sales Courses AVS Digital File Server Technology Digital Video Distance Learning CSS, Marketing Media Research Interactive Media Focus Impaxx Customer Focus Training Captaris Unified Communications Latitude/Cisco Data, Voice and Web Conferencing Siemens VoIP Engineering Training