Translation task plan

1. Objective - Improve members translation skill (reading as well). - Boost their vocabulary, minimum 10 words per week. - Devise a way to check their ability for PD to create suitable trainings to meet their needs as well as their commitment to improving their English and, more importantly, to BEC. 2. Time - Duration: 2 weeks. - Premiere time: Monday 31th Oct. 3. Testing method - Assign members with ONE English article on each Monday in the following 2 weeks which are to be translated into Vietnamese and submitted on 23:59pm each Sunday at the latest. +Articles are related to economic issues and accompanied by questions to check the in-depth understanding, which will be posted on PD Facebook group. + The finished pieces of translation are to be sent to thuyan.lehoang@gmail.com with the email subject [PD][Week]Translation. Should anyone have any question about the scores, comments or the translation, they can send emails to this address. - Note: There will be documents about translation introduction and theory posted for newbies to read as instructional guide. 4. Evaluation method Academics Faithfulness +2,5 The Vietnamese translation must be equivalent in content and meaning compared to the original document 100% +2,5 90% +2,25
BEC Internal Training: Translation task. Week 1, Nov 2011 Page 1

80% +2 70% +1,75 60% +1,5 50% +1,25 40% +1 30% +0,75 20% +0,5 10% +0,25 <10% 0 Accuracy +2,5 The Vietnamese translation must conform to standard Vietnamese grammar, word choices, collocations, spelling (no more than 3 typos), the type of language (formal/informal) based on the original document 100% +2,5 90% +2,25 80% +2 70% +1,75 60% +1,5 50% +1,25 40% +1 30% +0,75 20% +0,5 10% +0,25 <10% 0 Smoothness +3 The Vietnamese translation must sound like real Vietnamese Natural tone +2 Attractive language +1 (idioms, particular phrases that reflect Vietnamese culture, diverse grammatical structures as long as they show faithfulness and accuracy)

BEC Internal Training: Translation task.

Week 1, Nov 2011

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Attitude Submit the work on time +1 Show overall well-preparation and enthusiasm in the +1 work Copy the work from others 0 Not submit the work 0 Submit the work after the deadline -3 Show overall carelessness and sloppiness in the -3 work All the pieces of translation will be graded as well as commented and sent back to the members within 4 to 5 days after the deadline. Total scores of everyone will be posted publicly in a Google spreadsheet every week. On weekend, a suggested standard piece of translation will be posted on PD Facebook group for members to have reference. Regulation - Reward: There are 2 secret gifts for the ones with the highest total scores at the end of each month. - Punishment: There are secret punishments for the ones who violate the discipline more than 3 times per month. There will be friendly reminder messages via private email for those who have already violated the discipline 2 times. For those who just say sorry and give excuses to avoid doing the task after receiving reminder messages, there will be a warning message to them: This translation task is a compulsory academic task in PD, which measures not only your English skills but also your willingness to learn and commitment to PD as well as BEC. Therefore, your failure to fulfill this task will badly affect your department appraisal. (Since the EB has recently announced strict discipline and regulation for BECers to obey if they dont want to be demoted to apprentices, this warning is appropriate and logical). In case they still dont take this warning message seriously, PD leader or sub-leader should work with them to help them understand the matter. Targeted members: - All the novices. - Other members are more than welcome to participate if interested.
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BEC Internal Training: Translation task.

Online advertising.
The volatility of Internet stocks says a lot about what is expected from them. It says rather less about the true health of the online advertising market. Carat, the media buying group, expects Internet advertising worldwide to grow by 25 percent this year. In developed markets, growth rates are even faster. US first-quarter online advertising growth, for example, was 38 percent, and there remains plenty of room for further rapid expansion. Credit Suite expects US online spending to grow at an annual rate of 22 percent over five years, but that still leaves it with a total market share of about one-tenth. Demand from advertisers, however is strengthened because people believe that online advertising generates a on investment. high return Measurement is never easy, but based on survey data from TNS Media Intelligent, online currently enjoys a return on investment of 26 percent, compared with 17 percent for magazines, the next closest category. Online offers the opportunity for manufacturers to reach a larger number of consumers. A recent study found that US food companies are increasingly using the Internet to target children with interactive games and commercials, which is a concern for anti-obesity campaigners, but an example of the potential of rich media. With expected overall advertising market growth of only 4 to 5 percent this year, traditional media continue to lose share. In the UK, for example, print media advertising shrank 5 percent last year, while online grew almost two-thirds. Share prices of Internet stocks will continue to fluctuate greatly, but it is traditional print media companies that face the toughest future. (From the Financial Times)

BEC Internal Training: Translation task.

Week 1, Nov 2011

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TASK ONE: ANSWER THE QUESTIONS BELOW: 1. True or False? a/ This year, Internet advertising is expected to increase by a quarter. b/ In some markets, the increase will be lower. c/ Credit Suisse predicts spending in the US to fall below 22%. d/ Online advertising in the US enjoys approximately 10% of the market share. e/ The return on investment of online advertising is higher than for other media. f/ Experts say that traditional media continue to lose market share. g/ In the UK, online advertising has grown by 5%. h/ Internet stocks should become more stable in the future. 2. Choose the alternative that best explains the word in italics: a/ the volatility of Internet stocks. i. Amount. ii. Unpredictability. iii. Attraction. b/ online advertising generates a high return on investment. i. ii. iii. Amount of money earned from the investment. Amount of money budgeted for the investment. Amount of money spent on the investment.

c/ anti-obesity campaigners are people who are: i. ii. iii. Fighting against weight loss. Always going on diets. Trying to reduce the number of overweight people.

d/ Stocks will continue to fluctuate means they will continue to: i. ii. iii. Remain stable. Go up. Go up and down.

TASK TWO: TRANSLATE THE ARTICLE INTO VIETNAMESE.

BEC Internal Training: Translation task. Week 1, Nov 2011 Page 5