2/16/12

1
Welcome!
Why should I try it?
Pelps Lo overcome overwhelm
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2
Why should I try it?
uses more braln skllls Lhan usual meLhods
Why should I try it?
SumulaLes creauve Lhlnklng/problem-solvlng
2/16/12
3
and most of all
Marketing plan Marketing plan Marketing plan Marketing plan
Articles
Social media
FB Biz page
Linkedln
PR support
press releases
speaking gigs
media interviews
Classes
spas
gyms
assoc./orgs
Newsletter/ezine
lnfrastructure lnfrastructure lnfrastructure lnfrastructure
Business plan
Business name domain
Advisors
Attorney
Trademark search
Set up entity
Accountant
VA/staff
Accounting software
Marketing materials Marketing materials Marketing materials Marketing materials
Graphic designer
cards
logo
banner
Copywriter
Web marketing
freebie
blog
audio/video
Trifold w/services
Market research Market research Market research Market research
Target market
Demographics
What do they buy
Niche
Competition
Website Website Website Website
Web support
Host
Designer
Master
Framework
Web copy
Landing page
Home Page
About
bio
picture
Products/services
Contact
email mktg
autoresponder
shopping cart
merchant acct
Products/services Products/services Products/services Products/services
Coaching
group
individual
Workshops/retreats
Teleseminars
Affiliate products
CD set
My business plan My business plan My business plan My business plan
Shows blg plcLure
Lists have limitations

So do notes
Disadvantages
Hard to connect data to other relevant
content
Key words lost in context brain cant
make associations between key
concepts
Unnecessary note taking, wastes time
Monotonous and difcult to remember

DIMENSION
Theres no stimulation
co|or
Assoc|anon
DIMENSION
So whats the problem?
Half of our brain
specializes in those things
2/16/12
6
Left brain / Right brain
arLs of plcLure
Llnear
Analyucal
Loglcal
verbal
numbers
Sequenual
LlsLs
Crlucal
8auonal
8ule-bound
CuLcome-drlven
Whole plcLure
Spaual awareness
lmaglnauon
uaydreamer
vlsual
Color
8hyLhm
ulmenslon
non-[udgmenLal
lnLuluve
unbounded
rocess-drlven
Brain basics
Brain 3% of body weight,
uses 20% of fuel
Conscious mind uses
a lot of fuel
Conscious mind
very limited
Brain naturally wants
to chunk input

We chunk data all the time

Your brain is not linear
Brain creates patterns maps, maps of maps
We try to connect new information to existing data
Lach b|t of |nput has
an a|most |nhn|te
number of rad|ant
assoc|anons and
connecnons
2/16/12
8
Contrast this
1amlng ?our Cremlln, by 8lck Carson
with this

Advantages
You can use it for almost anything
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How to Mind Map
1. Use a large sheet of paper, placed horizontally
2. Create central image to illustrate topic
Or, draw your word with dimension
Use color
Ath|etes v|sua||ze a perfect performance
uslng lmages, sounds, words Lo pro[ecL a deslred
ouLcome enllsLs more parLs of Lhe braln,
lncreaslng llkellhood more of Lhe braln wlll help
fulll Lhose goals

How to Mind Map

1. Use a large sheet of paper, placed horizontally
2. Create central image to illustrate topic
Or, draw your word with dimension
Use color
3. Add branches emanating from the center for
Basic Ordering Ideas (BOIs),
These are the key elements or tasks of your
idea or project
Aim for four to eight BOIs (can have more)

Mind Map Basics

1. Use a large sheet of paper, placed horizontally
2. Create central image to illustrate topic
If this is hard, draw your word with dimension
Use color
3. Add branches for Basic Ordering Ideas (BOIs)
4. Draw additional branches for sub-categories, and
continue to drill down into topics
5. Color code BOIs to reinforce associations and recall
6. Add more images, codes, arrows to connect data, etc.

Goal setting
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Rule 1 Use Emphasis
lmages
Color
ulmenslon
C r g a n l z e d s p a c l n g
Rule 2 Use Association
Arrows Lo connecL daLa
Colors Lo chunk lnformauon
Codes/symbols
rlorlLy
Who's responslble
1lme alloued
More daLa needed
CompleLe by daLe
eLc.
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Rule 3 Be Clear
r|nt one key
word]||ne
L|ne |ength =
word |ength
Connect
||nes
Make centra|
||nes th|cker
Rule 4 Break Mental Blocks
Ask quesuons
WhaL else ls lmporLanL?
WhaL else do l need Lo do?
WhaL do l need Lo do rsL?
WhaL do l need Lo know?
Add blank llnes
uraw someLhlng
uC nC1
yourself
(or anyone else)

Develop your own style

The rules work, but mind mapping works
without them
Use whatever elements work for the project
at hand
Website design
2/16/12
17
$ $ $ $
My Business
$ $ $ $
Find clients
Artlclemarketlng
-llsttoplcs
-ldentlfykeysltes
-Posslbleamllateproducts
Soclalnetworklng
-blogglng
-Pacebook
Speaklngengagements
-|dentlfyorganlzatlons
-Sendblo/letter
-Phonethem
-Padlo/Tvlntervlews
-PPsltes
-1vw/otherspeakers
-Tradeshows/conferences
Spas
Gyms
Clubs
SLO,SLllstlngs
LarlytoPlse,Self-Growth
Networklngorganlzatlons
Llstbulldlng(Cw)
Pelatedon-llneentrepreneurs
|ntegratlvepractltloners
Marketing Materials
Logo
eCourse
Preetelesemlnars
Potentlallntervlewees
8uslnesscard
Trlfold
Polders&labels
Artlcles
8lo&plcture
Newsletter/ezlne
Preereport
Audlo/MP3&CD
Identify Audience
- |deal cllent
-Age
-|ncome
-Gender
-Needs
Identify Audience
- |deal cllent
-Age
-|ncome
-Gender
-Needs
Market Research
Otherconsultants
8logs
Onllnecommunltles
Artlclesltes
Lzlnes/newsletters
Lzlnedlrectorles
Telesemlnars
Infrastructure
Taxadvlsor
Legalguldance
Corporatlon!LLC!
vlrtualasslstant
websupport
Pro[ectplan
Plles&recordkeeplng
8llllng
Coach/mentor
Systemsdocumentatlon
Products & Services
One-on-ones
Groups
CDs
Telesemlnarsw/experts
ezlne
Llvesemlnars
$$reports
Amllateproducts
e8ooks
Contlnulty
Podcasts
Website
Choosebuslnessname
Purchasedomalns
8lo&plcture
Surveyforneeds/wants
Artlcles
webhost
Deslgner/teacher
Malntenance
Pramework
Opt-lnpage
emallprovlder
Salesletter
Merchantaccount
Hybrldstyle
SysLems
lncome
leverage
Why
MlndseL
8uslness
Leam
Converslons
1ramc
8uslness
models
Cnllne markeung buslness
.web deslgn, Lech Leam,
conLenL, markeung, eLc.
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Self-exploration
lmage from 1he Mlnd Map 8ook: Pow Lo use 8adlanL 1hlnklng Lo Maxlmlze ?our
8raln's unLapped oLenual by 1ony 8uzan and 8arry 8uzan
Artistic expression/interpretation lrom 1he Mlnd Map 8ook by 1ony 8uzan and 8arry 8uzan
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Decision making
lrom 1he Mlnd Map 8ook by 1ony 8uzan and 8arry 8uzan
Study/teaching notes
lrom 1he Mlnd Map 8ook by 1ony 8uzan and 8arry 8uzan
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What is mind mapping?
The brain science
How to map
Give it a try
The next steps
Todays Topics
Marketing plan Marketing plan Marketing plan Marketing plan
Articles
Social media
FB Biz page
Linkedln
PR support
press releases
speaking gigs
media interviews
Classes
spas
gyms
assoc./orgs
Newsletter/ezine
lnfrastructure lnfrastructure lnfrastructure lnfrastructure
Business plan
Business name domain
Advisors
Attorney
Trademark search
Set up entity
Accountant
VA/staff
Accounting software
Marketing materials Marketing materials Marketing materials Marketing materials
Graphic designer
cards
logo
banner
Copywriter
Web marketing
freebie
blog
audio/video
Trifold w/services
Market research Market research Market research Market research
Target market
Demographics
What do they buy
Niche
Competition
Website Website Website Website
Web support
Host
Designer
Master
Framework
Web copy
Landing page
Home Page
About
bio
picture
Products/services
Contact
email mktg
autoresponder
shopping cart
merchant acct
Products/services Products/services Products/services Products/services
Coaching
group
individual
Workshops/retreats
Teleseminars
Affiliate products
CD set
Health & Health & Health & Health &
Wellness Business Wellness Business Wellness Business Wellness Business
llgure ouL Lhe sequence of Lasks
2/16/12
21
Marketing plan Marketing plan Marketing plan Marketing plan
Articles
Social media
FB Biz page
Linkedln
PR support
press releases
speaking gigs
media interviews
Classes
spas
gyms
assoc./orgs
Newsletter/ezine
lnfrastructure lnfrastructure lnfrastructure lnfrastructure
Business plan
Business name domain
Advisors
Attorney
Trademark search
Set up entity
Accountant
VA/staff
Accounting software
Marketing materials Marketing materials Marketing materials Marketing materials
Graphic designer
cards
logo
banner
Copywriter
Web marketing
freebie
blog
audio/video
Trifold w/services
Website Website Website Website
Web support
Host
Designer
Master
Framework & Design
Web copy
Landing page
Home Page
About
bio
picture
Products/services
Contact
email mktg
autoresponder
shopping cart
merchant acct
Products/services Products/services Products/services Products/services
Coaching
group
individual
Workshops/retreats
Teleseminars
Affiliate products
CD set
Market research Market research Market research Market research
Target market
Demographics
What do they buy
Niche
Competition
Health & Health & Health & Health &
Wellness Business Wellness Business Wellness Business Wellness Business
use arrows, numbers or posL-lL noLes
Marketingplan Marketingplan Marketingplan Marketingplan
Articles
Socialmedia
FBBizpage
Linkedln
PRsupport
pressreleases
speakinggigs
mediainterviews
Classes
spas
gyms
assoc./orgs
Newsletter/ezine
lnfrastructure lnfrastructure lnfrastructure lnfrastructure
Businessplan
Businessname domain
Advisors
Attorney
Trademarksearch
Setupentity
Accountant
VA/staff
Accountingsoftware
Marketingmaterials Marketingmaterials Marketingmaterials Marketingmaterials
Graphicdesigner
cards
logo
banner
Copywriter
Webmarketing
freebie
blog
audio/video
Trifoldw/services
Marketresearch Marketresearch Marketresearch Marketresearch
Targetmarket
Demographics
Whatdotheybuy
Niche
Competition
Website Website Website Website
Websupport
Host
Designer
Master
Framework
Webcopy
Landingpage
HomePage
About
bio
picture
Products/services
Contact
emailmktg
autoresponder
shoppingcart
merchantacct
Products/services Products/services Products/services Products/services
Coaching
group
individual
Workshops/retreats
Teleseminars
Affiliateproducts
CDset
Health& Health& Health& Health&
WellnessBusiness WellnessBusiness WellnessBusiness WellnessBusiness
2
1
3
4
5
6
Some Lasks are sequenual, and some can be worked on aL Lhe
same ume
2/16/12
22
Marketingplan Marketingplan Marketingplan Marketingplan
Articles
Socialmedia
FBBizpage
Linkedln
PRsupport
pressreleases
speakinggigs
mediainterviews
Classes
spas
gyms
assoc./orgs
Newsletter/ezine
lnfrastructure lnfrastructure lnfrastructure lnfrastructure
Businessplan
Businessname domain
Advisors
Attorney
Trademarksearch
Setupentity
Accountant
VA/staff
Accountingsoftware
Marketingmaterials Marketingmaterials Marketingmaterials Marketingmaterials
Graphicdesigner
cards
logo
banner
Copywriter
Webmarketing
freebie
blog
audio/video
Trifoldw/services
Marketresearch Marketresearch Marketresearch Marketresearch
Targetmarket
Demographics
Whatdotheybuy
Niche
Competition
Website Website Website Website
Websupport
Host
Designer
Master
Framework
Webcopy
Landingpage
HomePage
About
bio
picture
Products/services
Contact
emailmktg
autoresponder
shoppingcart
merchantacct
Products/services Products/services Products/services Products/services
Coaching
group
individual
Workshops/retreats
Teleseminars
Affiliateproducts
CDset
Health& Health& Health& Health&
WellnessBusiness WellnessBusiness WellnessBusiness WellnessBusiness
2
1
3
4
5
6
3 weeks
3 weeks
6 weeks
4 weeks
3 weeks
4 weeks
LsumaLe umeframes
Schedule it
Marcb April May

Market research


Infrastructure


Marketing materials

Website


Products /services

Marketing plan

Bubbl.us
Comapping
iMindMap
Mind42
Mindjet
Mindmeister
Free/paid Mind Mapping Tools
MindNode
Mindomo
Omnigrafe
Spiderscribe
TheBrain

Questions? Email me: Pauline@LifeLabsNewYork.com

Thanks!