Eric S.

Rosen
1043 South Point View St, Los Angeles, CA 90035 (714) 403-3742 EricSethRosen@gmail.com Business Development Manager Reseller Channel Executive Partner Development Manager

Key Strengths: Sourcing, developing and maintaining high-level partner relationships Executing and managing domestic and international reseller development and solution services Training in consultative QBS and Sandler sales systems Excellent documentation, communication, deal negotiating, RFP procurement and fulfillment Well-versed in use of SalesForce, Constant Contact, and TeamTrack platforms

PROFESSIONAL EXPERIENCE:
WebVisible Manager of Business Development Los Angeles, CA 2010 Current

Guide corporate initiatives, identify revenue growth opportunities, and create go-to market strategies for domestic and international partner development with private label SEM managed services. Develop and manage sales channel programs, business models, and RFP processes via collaboration with Executive team members, partners and resellers.
Launched 2 new channel partners, revitalized LA Times reseller partnership, identified and secured 26 reseller channel opportunities in the US, Canada, and Israel to projected $1.37MM annual revenue Reviewed 38 reseller contracts to support innovation of WV Radius Network resulting in top-line lift of 20% monthly aggregate media spend Supported development and go-to-market strategies for 3P bundled product offering (Presence, Promotion, Performance) via vertical segmentation Facilitated vendor selection and procurement of new mobile website provider Championed new partner channel development in Merchant Services industry

Senior Sales Executive

2010

Prospect & develop relationships with SMB owners to close inside sales and provide local online advertising solutions and fully managed SEM campaigns. Use proprietary market-sizing software to determine search demand, industry opportunity and campaign scope. Train, call-coach new hires, refresh sales scripts to introduce and execute cultural shift from traditional sales to consultative sales model.

Generated $725k in consultative SEM sales with 128%-of-goal success rate Broke 10-year company record of 62 sales and $85k in contract value/month Developed training videos and trained new hires to deploy consultative Sandler Sales & Question-Based-Selling (QBS) methodology Developed business development/lead generation initiative via creation of strategic partnership relationships Trained 25 Direct Sales channel hires to deploy hybrid of consultative Sandler Sales & Question-Based-Selling (QBS) methodology

JConnectLA & Jewlicious Festivals Sales & Marketing Director

Los Angeles, CA 2009 2010

Develop brands, creative materials, marketing campaigns and programming schedule for this non-profit specializing in events for young professionals. Manage and execute marketing plan for this 72-hour festival for college students. Coordinate national grassroots Festival-Core-Committee meetings, structure volunteer system and form 30+ strategic alliances with organizational sponsors to generate ticket sales.
Conceptualized/executed JConnectLAs first gala fundraiser to generate $108k; raised event co-sponsorship funds annually in excess of $25k Executed the America Goes Jewlicious marketing campaign to create 500% growth in attendance from 200 in 05 to 1,000+ in`10 Developed and facilitated over 50 LA-based events and programs ranging from 20-1,000 attendees; increased attendance of 4 annual JconnectLA flagship events by an overall average of 30% from 600-1,000 participants Facilitated online communication and integrated social media marketing strategies via Constant Contact email blasts, Facebook, Twitter and Myspace to over 15,000 active readers and users Wrote a 67-page MBA thesis developing the short & long term business plans for the festival

Peter Montoya, Inc.

Tustin, CA

Close inside sales for this advertising/personal-branding agency for the financial services industry. Manage sales pipeline with the consultative Sandler Sales process. Track metrics of sales process & work with Sandler sales coach. Develop relationships with broker dealers to set up speaking schedules for CEO to generate on-site sales and post-seminar leads. Develop nurture-marketing system for prospects. Institutional Sales Manager

2005 - 2007 2002 - 2005

Developed high end corporate in excess of $1MM/year in 05 & 06 Generated $750k in personal marketing sales via consultative interviews with clients Trained 15 salespeople and Owner in the Sandler Sales System to increase inside sales dept. close ratio by 25% and personal production by 15% year over year Earned Highest inside sales for a single month award ($107k) Coached over 300 business owners on their brand identity, differentiation, specialization, slogan development, and crafted customized marketing plans for specific target markets

Senior Personal Brand Specialist

EDUCATION:
University of Southern California
Masters in Business Administration, Marketing Honor Code Board Member; developed and implemented honor code with judicial procedures Senior VP; Jewish Association of Marshall Students (JAMS)

May 2009

University of California, Irvine, CA

Bachelor of Science in Psychology, minor in Business Management

June 2002

COMMUNITY SERVICE & PROFESSIONAL DEVELOPMENT:

PSI Seminars (Personal/Professional Growth & Development) Graduate
Completed BASIC seminar, Life Success Course, Mens Leadership Seminar and Pacesetter Leadership Dynamics (PLD), a 90 day goal setting course Coached PLD: facilitated team meetings, mentored individual participants

Orange County, CA 2002 - 2005

Sandler Sales Training Graduate

Completed Sandler Sales Boot Camp; attended weekly Presidents Club for 2 years (ongoing reinforcement training class with sales coaches to get feedback/support/real-time troubleshooting)

Orange County, CA 2003 - 2005