design unity

unified design principle

In sanskrit the bindu is considered the point at which creation begins and the point at which the unity becomes the many. The symbol relates directly to Idioms unified design principle, where a core, central idea becomes highly potent by serving the most numbers.

Post Industrial Revolution, we trained ourselves to separate the skills needed for business from inherent design skills and insights. Creating generation after generation that created taller and narrower silos. What we do at Idiom, is simple. We methodically (and with great glee) remove all the barriers that stand between individual design skills and the ideas that govern business. Creating an open, fertile ground where all disciplines of business and design can come together to create unified scenarios for the future. Scenarios where business and design plot together to adapt to the changing milieus we operate in. When every design discipline and every business discipline come together, it unlocks latent potential, creates new business opportunities and transforms businesses and brands. For the future and for the better.

in translation, the unified design principle is design that makes business sense.

It wasnt meant to be an institution. 5 years ago, we got the best from across design and business disciplines together. To explore the possibilities of unifying design and business in an India that was transforming on a daily basis. In the next 5, a lot happened. Idiom became Indias largest holistic design house. It became an incubator for business ideas. It became an incubator for design ideas. And more often than not, ideas from the design incubator started sneaking into the business incubator. Idiom became a centre for multi-disciplinary interaction. With business and design students from across the world collaborating on projects real, imaginary and sometimes, illuminating.

What began as an attempt to unify design and business soon had public policy, urban development, micro finance and everything under the sun being debated, prototyped and implemented. Idiom began as a reactive response to a changing India. Along the way, we went from reactive to proactive. From looking at solutions, to charting future scenarios. And in this we were aided by our founding objective, to bring together practitioners of practically every design and business discipline. Walk in today and youll find bureaucrats, architects, students, product designers, bankers, graphic designers, clients, teachers and not a single silo. We unified. And tomorrow, this is exactly what we want it to be.

a forum for minds to come together and create

ideas

a buzzing, colourful little machine that takes ideas and transforms them.
Like we said before, Idiom is a multi-disciplinary collaboration. Where practitioners from across design and business disciplines can look at a problem or an idea from different perspectives and generate solutions that are unified and make business sense. While the overall approach is holistic, we are also able to bring specialised skills into the process where required. Though not easy to draw boundaries around, read on for some of our practices.

Process
INSIGHTS IDEAS IMPLEMENTATION
Interaction Understanding the brief and context, absorbing the ambitions of our partner. Immerse Think. Use all sense. Learn from life. Listen. Sift Sift the information, apply filters and arrive at a focused direction. Idea definition Clearly define one big idea. Idea development Develop the details so that it starts coming alive. Idea detailing Design and detail every element. Realise Freeze on materials, budgets and sampling. Prototype Creating a live working model of the idea for a test run. Review To put it out there in the open for reactions and reviews. Look, we are doing this together. We have processes, yes. And we have the people from across disciplines. But what really has worked for us is a collaborative environment. In which, the client plays a huge role. Aspirations and ambitions are where most ideas take root. And it is best that the growth that follows, is observed, guided and appreciated together. Lets do it together.

KEY INSIGHTS

IDEAS
DESIGN DETAIL

IMPLEMENTATION
BRAND VISUAL LANGUAGE PRINT DIGITAL FILM LAUNCH IDEA CULTURE PRACTICES DESIGN DETAIL VARIATIONS OPTIONS POSSIBILITIES ADVICE DESIGN DETAIL

VISUAL VISION STORY TELLING SCENARIOS VISUAL EXPRESSION ARTICULATION BELIEF

VISUAL MAPS PAST

IDEA MAP: THOUGHT DESIGN

A PRESENT FUTURE 1

EMOTIONAL + PHYSICAL EXPERIENCE

INSIGHTS CREATE

B PRESERVE DESTROY

KEY INSIGHTS IDEA STARTERS

IDEAS

2 3

IDEA

BRAND SCOPING

PROTOYPE

MENTAL MAPS

CONTEXT

INDUSTRY

CONSUMER

EXPERIENCE SCOPING (AIDAS)

DESIGN DETAIL

EXPERIENCE ZONING MATERIALS LIGHTING CIRCULATION FURNITURE IDEAS

VALIDATE LEARN UNLEARN

Method
THOUGHT BUSINESS EXPERIENCE
Space experience design The designing and detailing of spaces is done to create an experience for the people. Educational, healthcare along with projects promoting societal change feature high on the list. Retail facades, outlet interiors, malls, large complexes, showrooms, exhibitions are given as much due as designing customised display systems, signage systems, furniture and kiosks.

Business and brands Unified design principle An idea becomes potent when it serves the most numbers. Design is merely a tool to take the idea from mind to market with skill, speed and imagination. We develop the brand strategy and design the brand identity system for just about any consumer interface business or corporation, product, retail outlet, restaurant, hotel, real estate venture, township and services across diverse sectors.

CULTURE
VISION
VALUES

CO RE

RA

EX

N D P R O MI

PE

RIENCE MA

TOU

CH POINTS

E
P

Spirit
edge

proto shop
The place you walked out of last night, has changed. Drop in and we will prove the clich that the only constant we have at Idiom, is change. Idiom is a mobile environment which has new people, new technologies, new ideas and new projects every day.

idea cafe

design lab

Spirit

Idiom, is a learning space. With large open spaces that we believe lead to open minds. Where individual skills thrive and learn from a whole lot of other alien skills. The advantage Idiom offers is that you can see an idea take form as different skills contribute to make it happen across the spectrum. Here are a few of the spaces within.

think tank

village

third i

What we do
BRAND DESIGN

we design corporate identities Core definition Positioning Identity elements Symbol Typeface Visual language Business communication we design organisation culture Vision and mission Culture and value definition Company brand architecture

we design brands Across categories Brand strategy Positioning Brand identity Elements Usage guidelines we design business jumpstarts Idea to prototype Mind to market Learn and replicate we design packaging Brand labels Graphics Formats

we design branding for events Milestones Celebrations Events Initiatives

Sone ki chidiya Revisiting Restoring Constant Change Maverickness Young people Revisiting past glorys, looking ahead positively Positive attitude Confidence Indian outlook

SYMBOLS

RITUALS

Willing to make mistakes / experiment

Empower the young Opportunities for ideas

CORE

Rewrite Rules Retali Values

Look at India holistically Value/ Value Lifestyle/ Lifestyle INDIA 1 / INDIA 2

What we do
EXPERIENCE DESIGN

we design education spaces Concept Elevation Interiors Master plan Schools and higher education

we design hospitality spaces Highway restaurants Take away Dine-in Specialized

we design health and wellness spaces Hospitals Spa Health retail we design exhibition spaces we have also designed products

Future Group
BUSINESS DESIGN

Commonwealth Games 2010

IDENTITY + LOOK DESIGN

Local ethos, global quality for the 19th Commonwealth Games 2010 and the city of Delhi India was once known as the Soney ki Chidiya, the bird of gold! India can once again be the Soney ki Chidiya. Where everyone is prospering. By creating spaces, brands, experiences that recognise everyones needs and that celebrate earning, living and grooming. In 2006 Idiom was chosen over various international and national firms to design the identity of the most prestigious event hosted by the country in the decade. The final identity was derived over a year of research and exploration on various forms that have been synonomous with India. Be it art, architecture, fashion... way of living. The logo visually is the creation of the Indian idiom of global standards of the city of Delhi and India.

Once, India was the Soney ki Chidiya. A land and people held in awe. For her prosperity. For her intellect. For her culture. Today the world looks towards India again. And it is in our hands to make the Soney ki Chidiya soar again.

ELGI

PRODUCT DESIGN

We School
IDENTITY + LOOK DESIGN

Design is the masala that results from the right proportions of the right ingredients, pounded together and added in to life for the right flavour A product that revolutionized the traditional wet grinder, Elgi Ultra wet grinder has found its way into more South Indian kitchens than any other electronic gadget. A concept which proves that design can simplify life.

Not a B school but a We school. Not just business education but Welingkar education The We School campus is a place that comprises several individual spaces; which come together to allow one to explore, experiment and experience; it is about experiential learning.

Needy Heart Foundation

SOCIAL DESIGN

TVS Expo
EXIBITION DESIGN

Design creates an effective movement Working relentlessly to garner support and donations to facilitate heart surgeries for the needy and under-privileged, NHF along with Idiom, created a symbiosis of innovative thinking and design to bring forth social change.

Design defines the DNA of an engineering giant The intergration of design and space created a one-of-a-kind experience for TVS admirers, one of the top ten manufacturers of two-wheelers in the world. For TVS, this was a paradigm shift from the traditional to the modern.

6, to represent the 100+

Idiom, as we said before, was founded as a multi-disciplinary design house. One roof that had every design and business discipline we could put together. And, it continues to be. So we have folks from advertising, marketing, manufacturing, graphic design, interior design, architecture, product design, exhibition design, interior design, web design, textile design, prototypers, retail space design, print and production specialists and guys who you call when the coffee machines act temperamental.

Our Guiding Process

INSIGHTS

Business insight Consumer insight Strategic direction

IDEAS

Our Difference
Diverse talent. Project diversity. Strong foundation in design. Cumulative experience of over 60 years. We have quietly transformed several businesses, given wings to entrepreneur dreams and solved complex corporate challenges. We like to make a difference at the business end and we are outcome oriented.
IMPLEMENTATION

Conceptualise Visual map Idea starters Mind maps

Design development Application Execution Production Prototyping

Sonia

Girish Raj

Jacob

Our Core Team

Javed Sonal Elizabeth Manuneel

Pavan

Sridhar

Raji

Kiran

insights

ideas

implementation

www.idiom.co.in

info@idiom.co.in

+91 80 40844700