Consumer Behaviour - A3

uLIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question What is also known as subliminal perception? Correct Answer Absolute threshold Your Answer Absolute threshold Multiple Choice Single Answer Question Characteristics of Attitudes include a feature as " ATTITUDES HAVE AN .." :Correct Answer OBJECT Your Answer OBJECT Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Micro in nature , Cognitive in nature Multiple Choice Multiple Answer Question The components of attitude are :Correct Answer Cognitive Component , Conative Component , Affective Component Your Answer Cognitive Component , Conative Component , Affective Component True/False Question Marketing research is a part of consumer research which in turn is a part of product research. Correct Answer False Your Answer False Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Select The Blank Question ________ are interested in knowing the feedback of consumers. Correct Answer Marketers Your Answer Marketers Select The Blank Question Consumers in U.S are exposed to ________ ads in a day. Correct Answer 600 Your Answer 600 True/False Question Individuals belonging to elite professions as Civil Services, Business executives etc. are accorded same level of status as of ordinary graduates. Correct Answer False Your Answer False Multiple Choice Single Answer

Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & cognitive in nature Multiple Choice Multiple Answer Question Various statutory regulations enforced by government are :Correct Answer Essential commodities Act, 1955 , Drugs control Act , 1950 , MRTP Act , 1969 Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 True/False Question Getting new customers is more economical than retaining the existing customers. Correct Answer False Your Answer False Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition Multiple Choice Multiple Answer Question Peculiar social relations found in rural India are :Correct Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Your Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Social science , Economics , Psychology Select The Blank Question EBM model is criticised on the ground that it gives vague definition of the role of ________ . Correct Answer Influencing variables Your Answer Influencing variables Select The Blank Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Your Answer Habit Match The Following Question Correct Answer Your Answer Smell Cosmetics and food products Cosmetics and food

products Feel Paper products, fabrics Paper products, fabrics Red colour Warm and sensual Warm and sensual Blue colour Cool and friendly Cool and friendly Multiple Choice Single Answer Question Who is the ' father ' of modern consumer movement? Correct Answer Ralph Nader Your Answer Ralph Nader Select The Blank Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Your Answer Information technology True/False Question Super ego operates both at the conscious and unconscious level. Correct Answer True Your Answer True Multiple Choice Single Answer Question In EBM model, which search is required if enough information is available in the memory? Correct Answer Internal Your Answer Internal Multiple Choice Multiple Answer Question Different attitude measuring techniques are :Correct Answer Summated rating scale , Thurstone scale Your Answer Summated rating scale , Thurstone scale Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Mass production True/False Question Higher the value of purchase, lengthy is the negotiation process. Correct Answer True Your Answer True Multiple Choice Single Answer Question Per capita household expenditure is maximum in which state of India? Correct Answer Punjab Your Answer Punjab Select The Blank Question Information about a new product stored in bits and pieces in consumer's mind is called ________.

Correct Answer Schema Your Answer Schema Select The Blank Question Price perceptions________ influence the purchasing behaviour of consumer. Correct Answer Directly Your Answer Directly Select The Blank Question Perception of a stimulus below the conscious level is called ________. Correct Answer Absolute threshold Your Answer Absolute threshold Select The Blank Question The output of Nicosia model is ________ . Correct Answer Human behaviour Your Answer Human behaviour True/False Question Print media is the most important vehicle for communication for low involvement products. Correct Answer False Your Answer False Select The Blank Question Nicosia model establishes a link between organisation and its prospective ________. Correct Answer Consumer Your Answer Consumer Multiple Choice Single Answer Question Attitudes are resultant of the combination of :Correct Answer Beliefs and Values Your Answer Beliefs and Values Select The Blank Question ________ gradually leads to brand loyalty. Correct Answer Habit Your Answer Habit Multiple Choice Single Answer Question Defense mechanism induces a person to unconsciously imitate behaviour of another person who has handled the conflict successfully :Correct Answer Identification Your Answer Identification Multiple Choice Multiple Answer Question Political factors affecting organisational buying are : Correct Answer Defense spending , Lobbying

Your Answer Defense spending , Lobbying Multiple Choice Multiple Answer Question Factors affecting organisational buying behaviour :Correct Answer Environmental , Organisational , Inter personal Your Answer Environmental , Organisational , Inter personal Multiple Choice Multiple Answer Question Which are the varoius types of risks? Correct Answer Financial risk , Psychological risk , Physical risk Your Answer Financial risk , Psychological risk , Physical risk Match The Following Question Correct Answer Your Answer Intuitive thinking Least price conscious Least price conscious Aggression, hunger, sex Id Id Sensing-thinking type personality Own decision maker Own decision maker Sensitive thinking Short term consideration Short term consideration Multiple Choice Single Answer Question The salt brand maximum used in India is :Correct Answer Tata Your Answer Tata Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer Multiple Choice Multiple Answer Question Ways to increase low involvement product's purchase are :Correct Answer Coupons , Displays , Price deals Your Answer Coupons , Displays , Price deals Multiple Choice Single Answer Question Attitudes mean a learned orientation towards an object that provides a tendency to respond :Correct Answer Favorably or unfavorably Your Answer Favorably or unfavorably Multiple Choice Multiple Answer Question Disadvantages of observation survey is :Correct Answer Slow and expensive , Interpretation , Less bias Your Answer Slow and expensive , Interpretation , Less bias Multiple Choice Single Answer Question It occurs when two stimuli are seen as similar and effects of one substitute for the effects of the other :Correct Answer Stimulus generalisation Your Answer Stimulus generalisation

Multiple Choice Single Answer Question Automotive manufacturers in India are concentrated in which place? Correct Answer Chennai Your Answer Chennai Multiple Choice Multiple Answer Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction Your Answer Informal approach , Identify record subtle reaction , Discover hidden motivation