Maureen L.

Dalton
mdalton528@yahoo.com | (732) 915-9029

Career Profile

Strategic Marketing| Sales Director

Strategic Marketing| Sales Director with a results-charged career in the startup, turnaround, growth, and profitable leadership of dynamic businesses. Solves complex marketing challenges with clearly defined strategies and detailed execution. Proven ability to manage projects from planning to execution and completion. Adept in analyzing and streamlining processes to increase productivity, quality, efficiency, and positively affect both top- and bottom-lines. Excellent problem-solving skills complimented by a strong orientation in customer service and client satisfaction. Core expertise includes: Relationship Building, Project Management, Client Relations, Relationship Management, Compliance Multi-Site Operations, Sustainability Initiatives, Program Management, Territory Management, Business Planning Cross-Functional Team Leadership, Strategic Planning, Process Optimization, Revenue & Profit Growth, Turnarounds

Professional Experience
Plymouth Rock [Formerly High Point Insurance] Lincroft, NJ 2007 to 2/2012 Specialty Marketing Director Brought on board to create 2 new areas of marketing opportunities including the Teachers Insurance Plan of NJ and Affinity Group Marketing Programs. Recruited, hired, and trained an 8-member team to coordinate programs. Spearheaded the design and implementation of direct mail, e-mail, SEM, web advertising, social media, and other key customer touch points. Collaborated closely with product teams to boost product offerings and achieve continued growth in PIF/VIF and premium. Improved website design, branding, and functionality to enhance lead generation. Created and administered marketing and expense budgets. Orchestrated all marketing activities and contract negotiations for the Affinity and Group Marketing Programs.
Launched 2 divisions and put in place staffing, product roadmaps, and sales and marketing strategies to boost sales by 64% in first year. Achieved 22% business growth through outstanding marketing leadership in 2011. Developed and implemented Affinity Group Marketing Programs creating 300% YOY growth in 2010; sold 110 Affinity Group Programs in participation with partner, projected to be a $30M book of business. Coordinated the launch of customized, co-branded online sales portal and web pages. Tripled YOY growth despite rate increases and competition in the market place in 2010. Segmented marketing to deliver topnotch customers the most favorable cost per sale in the company along with the highest persistency of any sales channel. Instrumental in 50% of teams promotions into upper level management.

Marketing Solutions Marlton, NJ 2005 to 2007 Marketing Consultant Utilizes advanced marketing expertise to effect operational turnarounds for startups and other troubled businesses. Enabled organizations to become self-sufficient by providing budgeting, strategic planning, marketing, advertising, branding, and strategic financial consulting. Analyzed gaps in customer care and developed strategies to enhance the customer experience. Utilized digital marketing and emerging technologies like social media to improve web traffic, increase revenue, and elevate position. Supported clients across a diverse range of industries including cable, technology, advertising, and health/fitness, and insurance...

Maureen L. Dalton
mdalton528@yahoo.com | (732) 915-9029

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Revamped marketing/operations for a leading cable TV and communications provider through strategic business planning; hired, trained, staffed, and supported a variety of office locations. Revitalized and modernized marketing methods for a manufacturing company; employed an in-house online advertising team that reduced marketing expenses by ~15% and increased sales 27%.

Comcast Cable Voorhees, NJ 1991 to 2005 Senior Director Marketing |Sales [1999 to 2005] Fast-track promotion through a series of increasingly responsible marketing leadership positions. Promoted to senior directorial role to orchestrate all sales, marketing, branding, communications, and operational activities for 10 cable systems across NJ. Provided leadership, motivation, and direction for a 75-member team comprised of recruitment, interviewing, hiring, orientation, training, and evaluation. Oversaw management, development, profitability, financial performance, and a 750K subscriber base. Formulated and coordinated marketing, revenue, and expense budgets. Prepared annual sales forecasts, oversaw door-to door sales activities, developed targeted sales strategies, offers, and incentives, and led internal/external sales groups to grow Basic and Digital Cable, High Speed, DVR, On Demand. Developed media plans for the Philadelphia Market across all product lines.
Achieved annual regional sales of more than $48.8M with consistent subscriber growth. Increased annual commercial revenue 25% for all cable systems for 11 consecutive years. Maximized customer retention and dish win-backs through innovative incentives and marketing. Nominated as Team Leader for the Executive Leadership Forum in 2004. Created Telemarketing Center consisting of 50 reps resulting in a 40% increase in upgrades / new sales. Established the #1 Regional and Divisional Sales Team for performance and increased sales. Surpassed annual corporate expectations by 40% through the successful launch of new digital product. Developed Customer Care and Loyalty programs to track customer satisfaction and identify weaknesses. Reduced customer churn by 15% through the development of new Customer Care and Loyalty programs. Accomplished #1 Division in 2002 and 2003 for revenue and subscriber growth.

Area Marketing | Sales Director [1996 to 1999] Area Marketing |Sales Manager [1996 to 1996] Charged with all sales, marketing, and operational activities for 5 systems comprised of 470K subscribers. Developed and launched all area marketing initiatives. Empowered a staff of 15 direct reports to excel and exceed personal objectives to support the achievement of all short- and long-term business goals.
Exceeded cash flow goals by 18% through creative marketing and operational enhancements. Achieve more than $27M in annual revenues. Launched Online Services @Home through creative direct selling methods; redesigned marketing model to attain lower cost per sale and increase sales volume.

Education
Bachelor of Science (BS), Management Kean University Union, NJ Executive Leadership Forum, Comcast Cable Selected out of more than 65K people.