Purcell Murray Newsletter

SPrINg/SuMMer 2011

PURCELL MURRAY
The Premier Resource for the Worlds Finest Kitchen Appliances

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Spring/Summer 2011

Whats Inside.
Purcell Murray Brands Larissa's Corner Culinary and Product education Classes gaggenau Lift Oven Purcell Murray Brands Continue to Win Big Bosch Wins energy Star Award Thermador: A History in the Making Ventilation Inspiration Interview with Alice Medrich // pg.3 // pg.5 // pg.7 // pg.8 // pg.9 // pg.11 // pg.13 // pg.15 // pg.17
See page 5 for Spring Cooking Tips.

Purcell Murray Newsletter // Spring/Summer 2011

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purcell murray

Welcome.
Purcell Murray has catered to culinary passion for almost 30 years. We partner with the worlds finest kitchen appliance brands and our two California showrooms give consumers across the state an exquisite, no-pressure setting in which to experience those brands.

Culinary and Product Education Classes

Culinary Classes These unique cooking classes, taught by our knowledgeable culinary staff, are brand specific and are designed to teach you how to adapt your cooking style to fully benefit from the enhanced features of your appliances. Cooking can be effortless, easy, and delicious when you know how to make your appliances work for you. Product Education Classes Whether you are looking to test drive a product or just want to learn more about your appliances, we have a class for you. Purcell Murrays complimentary demonstration classes are designed to familiarize you with the features of your new appliances, and teach you how to use them successfully. The classes offer tips for cooking with high heat gas burners, induction and sensor dome technology, plus show you how to make the most of your dishwashers, washers, dryers, and range hoods. See Page 7 for a list of upcoming Culinary and Product Education Classes.

Showrooms

When you visit our showrooms, youre given the opportunity to experience a comprehensive selection of products from the brands we trust. you will learn about each appliance in detail to ensure you choose whats right for you. Purcell Murray has showrooms open to the public in two locations, northern California and Southern California.

Connect with us Online

We keep our community of consumers, architects, designers, and culinary enthusiasts connected not only with this quarterly newsletter, but with our Culinary Lifestyle Blog, and social media presence.

Dealer Network
Finally, when you are ready to make your purchase decision we will pair you with the right dealer from our pre-screened dealer network.

STarT WITh uS.

Visit our Showrooms Call to make an appointment 800.892.4040 or drop by:

Bay area //

185 Park Lane Brisbane MondayFriday 94 Saturday by appointment only

SouThern CaLIFornIa //

Culinary and Product Education Classes For reservations and information on all of our cooking events, call 800.892.4040 or write to reservations@purcellmurray.com Connect with us Online purcellmurray.com purcellmurray.com/blog facebook.com/purcellmurray twitter.com/purcellmurray

Dealer Network To locate a dealer please visit purcellmurray.com or call 800.892.4040

15400 Graham St. #102 huntington Beach MondayFriday 8-5 Saturday by appointment only

Spring/Summer 2011 // Purcell Murray Newsletter

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purcell murray

Purcell Murray Brands

purcell murray offers a range of premium products and brands unmatched by any manufacturer or distributor. From cooking to plumbing products, our brand assortment suits every customer need at extremely competitive prices.

Purcell Murray has spent nearly thirty years building partnerships with the very best brands, to deliver the very best products.

Broan
Broan is north america's largest producer of residential ventilation products such as range hoods, ventilation fans and indoor air quality products. Their hoods are a perfect combination of power and style for your professional quality kitchen.

Bosch
Inspired by the lifestyle of todays discerning consumers, all Bosch products combine efficiency, quietness and quality with unrivaled ease of use. Bosch is the only u.S. manufacturer whose dishwasher, laundry and refrigeration lines are 100% enerGy STar qualified.

Everpure
Founded in 1933, everpure has grown into a recognized worldwide leader in water filtration offering unmatched quality, reliability and innovation.

Best
Discriminating customers the world over turn to Best for a unique blend of striking Italian design and old-world craftsmanship. each Best range hood is individually hand-finished and personally inspected for perfection. See page 15 for details about the new Sorpresa Line.

Franke

Bertazzoni
Founded in 1882, Bertazzoni's culinary appliances embody the rich culinary heritage and exquisite styling for which Italy is known. Known for creating Kitchens Without Compromise, Franke is the worlds largest manufacturer of sinks specializing in the design and engineering of luxury systems for the management of air, water and waste.

Purcell Murray Newsletter // Spring/Summer 2011

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purcell murray

THErMadOr KiTCHEn

Gaggenau
Specializing in cutting-edge built-in home appliances, Gaggenau is the worlds preeminent brand of high performance restaurant grade cooking technology for the modern home. See page 8 to learn more about Gaggenau's Lift Oven.

Thermador
Thermador has been providing real innovations for real cooks for more than 75 years. The iconic line of cooking, cleaning, refrigeration and ventilation products remains committed to empowering culinary enthusiasts to be their best through continuous innovative breakthroughs. See page 13 to learn about Thermador's History in the Making.

LaCornue
Today, over a century after its first appearance, La Cornue remains without rival. It is the perfect embodiment of the French culinary tradition passionately crafted and handed down through three generations.

U-line
For nearly five decades and three generations, u-Line continues to be the leader in innovation, quality and value in the premium builtin under counter ice making, refrigeration and wine preservation market.

Spring/Summer 2011 // Purcell Murray Newsletter

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lariSSa'S corner cooking TipS For Spring mealS

Larissa's Corner.
even though many foods are available year round, we still adapt our cooking for each season and incorporate the seasonal vegetables into our menus. Spring vegetables are light and refreshing and quick to cook so meal preparation is much faster, they are perfect for sauting and broiling and make wonderful soups but, to experience the flavors in greater depth, steaming is definitely the method of choice. its easy to steam on the cooktop or in the microwave but if you want to incorporate steam into your everyday cooking and have the advantage of a second convection oven, then the Thermador convection Steam oven just might be the tool for you.

Thermador Convection Steam Oven Convection Steam ovens have been the tool of choice for chefs in fine dining restaurants for many years because of the superior results and cooking capabilities they provide and the Thermador Convection Steam oven now provides those same options in an easy to use format for the home chef. This versatile oven provides a perfect spectrum of cooking modes as well as the cooking pans for large and small quantities of food. ! Convection // this mode can be used for baking and for roasting meats, fish, poultry and vegetables. ! Steam // steam fish, chicken, ribs, vegetables, grains, small pasta, rice, or make a luscious risotto. ! Combination // Convection with Steam can be used for roasting or braising meats or vegetables and for baking. ! reheat // reheating food in Steam is like eating a freshly cooked meal, the results are simply amazing. ! Slow Cooking // roasting meats at very low temperatures is a wonderful technique that chefs use to prevent meat from drying out. ! Proof, defrost & Keep warm // amazing tools to meet all your cooking needs.

! Easy Cook // 40 automatic Programs, using the reference guide select the program number, insert the food using the recommended cooking tray and rack position and the oven will cook your food to perfection. It always takes a little time to get used to using a new appliance but this oven comes with a Quick reference Guide and a Cookbook to help you get started and once you experience the results of cooking with this oven it will quickly become your go to appliance. Convection Tips for Spring Meals Convection is the ideal mode for roasting meats, fish and vegetables, remember to take into account the resting and carving period when roasting meats and time your side dishes to be ready when the meat is ready to serve. ! roast Lamb // a semi-boneless roast is the ideal choice for even roasting and carving. rub minced garlic and rosemary into the meat with some kosher salt and a little vegetable oil a few hours before cooking for added flavor. Place the meat on a rack in a shallow pan and roast it for 15 minutes at 400 in the Convection roast mode, reduce the temperature to 350 and cook for another 4555 minutes, depending on the degree of doneness you prefer.

Purcell Murray Newsletter // Spring/Summer 2011

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lariSSa'S corner

THErMadOr COnvECTiOn STEaM OvEn

! baked Ham // a cured or smoked ham only needs to be heated through before the glaze is added and Convection keeps it incredibly moist. Place a 5-6lb bone-in ham on a rack in a shallow pan and heat for an hour uncovered in Convection 350. Brush the ham with your favorite glaze and cook for another 15-20 minutes.

Spring Vegetable Medleys

Snap Peas, Asparagus, Leeks & Mint Cut the asparagus into 3" pieces, and the leeks into 1/2" thick rings and toss with the snap peas together with a light coating of olive oil. Spread onto a rimmed baking sheet and cook in Convection 350 for 15 minutes. Toss with chopped fresh mint before serving.

Roasted Red Creamer Potatoes with Kale & Corn Toss the potatoes in some olive oil and kosher salt, spread onto a rimmed baking sheet and roast in Convection or Convection roast 350 for 15 minutes, turn the potatoes and cook for another 10-12 minutes or until crispy on the edges. Toss the chopped kale and corn in a light coating of oil and spread onto a rimmed baking sheet and roast for 15 minutes, combine with the potatoes before serving. Roasted Beets & Peas with Chives Wearing disposable gloves, peel the beets and cut them into 1/8" pieces. Toss with some kosher salt and olive oil and roast on a rimmed baking sheet, Convection 350 for 25 minutes. Fold in the shelled peas and roast for another 8-10 minutes, toss with chopped fresh chives before serving. for more recipes and tips on cooking in Convection visit www.purcellmurray.com/blog

For more recipeS and TipS, viSiT lariSSaS corner aT purcellmurray.com/lariSSa.

Spring/Summer 2011 // Purcell Murray Newsletter

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lariSSa'S corner

Culinary and Product education Classes.

No. California
Sat, May 21st // 11 1pm // $45
dine & learn // larissa Taboryski Convection Broiled Shrimp & Scallops over Pasta w/Vodka Sauce; Slow Cooked Turkey Tonnato; Bulgur Salad w/roasted Zucchinis and yellow Squash; Pizza w/Burrata & Mint; Chocolate almond Cake.

Product Education Classes

NOrthErN CalifOrNia
Thermador
Sat, June 4th 10am noon

So. California
Fri, May 20th // 11 1pm // $45
convection Steam cooking // cathy dyla asian Style Country Pork ribs w/Sweet & Spicy Glaze; Parsley Lemon rice; Sesame Snap Peas; Steamed Clams; Linguini w/Tomatoes & arugula; Stone Fruit w/Lemon Cream.

Gaggenau
Thurs, June 16th 11am 1pm

La Cornue/CornuF
Thurs, may 19th Sat, June 11th 11am 1pm 10am noon

Sat, June 25th // 11 1pm // $45

dine & learn // larissa Taboryski Garlic herb Crusted Beef Tenderloin roast w/roasted Sauce Provencal; roasted Potato Salad w/arugula; Flatbreads w/Caramelized onions & Greens; olive oil Cake w/Balsamic Glazed roasted Strawberries.

Fri, June 10th // 11 1pm // $45

Father's day: Fire up The grill // linda Steidel Grilled hearts of romaine Salad w/Blue Cheese Vinaigrette & Pickled onions; Grilled Steak w/Molasses-Mustard Glaze; Corn Pudding; honey-rum Baked Beans; Pineapple upside Down Cake w/Pina Colada Sauce.

Bertazzoni
Thurs, June 23rd 11am 1pm

SOuthErN CalifOrNia
Thermador
Sat, may 21st Thurs, June 2nd Sat, June 18th 9:30am 11:30am 11:00am 1:00pm 9:30am 11:30am

Fri, June 17th // 11 1pm // $45

dine & learn // cathy dyla add a little spice to your recipe repertoire with this fabulous Caribbean Themed menu. Sweet & Spicy Pork Tenderloin w/Pickled red onions; Caribbean Black Beans; Jasmine rice; Cuban Mojo Mango Salsa; Mojito Cake

Bosch
Thurs, may 26th Thurs, June 16 11:00am 1:00pm 11:00am 1:00pm

Gaggenau
Thurs, June 9th 11:00am 1:00pm

La Cornue/CornuF
Thurs, June 30th 11:00am 1:00pm

Bertazzoni
Thurs, June 23rd 11:00am 1:00pm

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SCHEduLE an aPPOinTMEnT

for reservations and information on private cooking events call 800.892.4040 or write to reservations@purcellmurray.com

Purcell Murray Newsletter // Spring/Summer 2011

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producT SpoTlighT

Gaggenau Lift oven.

Curious bakers will recognize this scenario: youve got cookies or a cake in the oven, and you want to check on their progress, but the wimpy interior light is absolutely no help. So, you open the door to sneak a quick peek, and heat comes rushing out. your face is hot, maybe your glasses are fogged up, and now youve added to the bake time because the ovens temperature has been compromised. oops. Maybe its not you. Maybe its your oven. Introducing the Gaggenau Lift oven, a revolutionary device that makes baking and roasting as easy as, well, pie. This 24-inch oven has a Jetsons-like feature known as LiftMatic, which raises and lowers the ovens ceramic base to and from the countertop beneath. Load your dishes, press a button, and the base moves up into the oven, eliminating the need for heavy lifting. Plus, since heat rises, it remains in the oven, which all but eliminates energy loss. and steamy glasses. The oven features 11 heating methods (including convection), automatic temperature recommendation, and self-cleaning. and no wimpy interior light here the Gaggenaus halogen lighting illuminates your food perfectly. This oven can be built into top cabinet locations, making it especially ideal for small kitchens. The future is here! It looks like Gaggenau.

Spring/Summer 2011 // Purcell Murray Newsletter

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producT awardS

Purcell Murray Brands Continue to Win Big.

Thermador Steam Convection Oven Named Innovation Award Honoree

The luxury appliance brand kicked off 2011 with honors; the Steam & Convection oven earned the prestigious distinction of being named an Innovations 2011 Design and engineering awards nominee by the International Consumer electronics association (CeS). The oven takes convection cooking to new heights, making it easy for anyone yes, even you kitchen rookies to create moist, flavorful meals at home. Steam cooking is one of the healthiest ways to prepare food, as it eliminates the need for cooking fats (like butter and oil) while preserving your foods natural vitamins and nutrients. The Steam & Convection oven is the first pre-programmed appliance in the industry to offer three distinct cooking options in one product. Choose from steam cooking, true convection, or a combination of the two, for a truly customized cooking experience. We are especially proud of Thermador for being the only cooking appliance in 2011 to earn this distinction. Congratulations, Thermador! We look forward to finding out what youre cooking up next.

U-Line Refrigerator Wins Top Honors

Congratulations to u-Line, whose 2175rCG Glass Door refrigerator earned top honors from Interior Design Magazine. The enerGy STar qualified fridge was named Best of year (Kitchen appliances) in the publications esteemed Product Design awards. The refrigerator is a forward-thinking marriage of energy efficiency and chic aesthetics. In addition to sleek and modern design, the product incorporates innovative features like convection cooling technology, tempered glass shelves, and touch-glass digital controls that can simultaneously accommodate all types of food and drink. available as a free-standing unit or as a fully-integrated complement to a u-Line Wine Captain or Beverage Center, the customizable refrigerator fits as easily into your lifestyle as it does into your kitchen. u-Lines Industrial Design and Product Manager Kevin Kinch was on hand at the nyCs Frank Gehry-designed IaC Building to accept the award on u-Lines behalf. for more information about the awardwinning Glass door refrigerator and other quality u-Line products, visit u-line.com.

Purcell Murray Newsletter // Spring/Summer 2011

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producT awardS

Bosch Dishwashers Earn the Good Housekeeping Seal

Bosch appliances already have our seal of approval, but now its official: the entire line of Bosch dishwashers have earned the Good housekeeping Seal, awarded to superior consumer products. This endorsement not only reinforces Boschs reputation as a leading manufacturer, but it also guarantees a two-year limited warranty (refund or full replacement for defective products) with every purchase of a Bosch dishwasher. Bosch is honored to display the Good housekeeping Seal on our dishwashers, which recognizes a products high quality, said John Farley, Senior Brand Manager, Bosch. Bosch is dedicated to manufacturing products that appliance shoppers can buy with the utmost confidence in performance and durability the

Good housekeeping Seal recognizes our efforts. Bosch dishwashers are hailed for their energy and cost efficiency, their quietness, and their ecofriendliness. In fact, the Good housekeeping Seal comes on the heels of another accolade: recently, Bosch was presented with the 2011 enerGy STar Sustained excellence award, which recognizes products and manufacturers that are making innovative strides in improving appliance efficiency. interested in selecting a superior dishwasher that has minimum impact on the environment and maximum impact on your dishes? visit www.bosch-home.com

BEST Sorpresa Wins Imagine Top Pick 2011 Award

The american Society of Interior Designers (aSID) presented the new BeST Sorpresa Collection of range hoods with the Imagine Top Pick 2011 award in the Kitchen Category at the March architectural Digest home Design Show in new york City. The BeST Sorpresa Collection of range hoods were launched at this show to an audience of over 30,000 estimated attendees, which included designers, architects, dealers and consumers. These nine exclusive designs challenged the show attendees perceptions of what a range hood can look like and many found themselves asking What is it? when they first saw those amazing works of art. To learn more about this new collection of innovative range hoods visit www. bESTsorpresa.com.

Spring/Summer 2011 // Purcell Murray Newsletter

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Bosch Wins 2011 energy Star Sustained excellence award.

purcell murray congratulates Bosch home appliances for earning the 2011 energy STar Sustained excellence award, awarded annually by the u.S. environmental protection agency.

Long renowned for its top-quality lines of energy-efficient dishwashers, washers, dryers, refrigeration, and cooktops, Bosch is committed to reducing greenhouse gas emissions by engineering innovative appliances that conserve water and energy, as well as educating its customers about the benefits of choosing enerGy STar certified products. The enerGy STar award recognizes products, buildings, and brands that, like Bosch, are making strides towards protecting and improving the environment. The Sustained Excellence Award is the highest accolade awarded by the EPA, and was awarded to Bosch in recognition of: ! exceeding federal energy standards in dishwashers by an average of 38% and up to 97%; ! offering the most water-efficient dishwasher in the u.S. the 800 Plus uses as little as 1.57 gallons of water per cycle; ! Improving the energy use of all its 27 washers. With the launch of Vision, Boschs most efficient 27 washer model achieved an energy use of just 120 kWh/year; ! reducing energy consumption in its manufacturing facilities by 14 percent since 2005. Choosing an enerGy STar qualified product ensures that you and your family contribute to worldwide environmental protection endeavors. not enough of a reason to go green? Bosch appliances save water and energy, therefore saving you money on utility expenses. For more information about Bosch and its award winning, eco-friendly products, visit www.bosch-home.com.

Dishwashers
! bosch manufactures the most efficient dishwasher in the u.S. The bosch 800 Plus dishwashers use far less energy than comparable models and up to 70% less water. ! all Bosch dishwashers feature an advanced sensor system (ecoSense) which determines the soil level to delete water fills if not needed, cutting energy usage by 20%. ! Condensation drying uses latent heat from the final rinse and the stainless steel walls to dry dishes while saving on energy use. ! The flow-through water heater eliminates the need for a conventional exposed heating element with a more effective heating method that saves energy.

did you know?

Around 33% of residential energy use is driven by home appliances.

Purcell Murray Newsletter // Spring/Summer 2011

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Ranges, Wall Ovens & Cooktops

! The bosch free-standing ranges and built-in wall Ovens are made of 98% recyclable materials. ! The wall ovens EcoClean 2-hour self-clean cycle delivers improved energy efficiency by running for the shortest period of time possible. ! electromagnetic Technology: Induction cooktops use electromagnetism to quickly and efficiently heat vessels, using 60% less energy than gas. ! Potsense: Sensors adjust the heat field to the pot bottom, making your kitchen cooler and more energy efficient.

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FeaTure arTicle

Thermador: a history in the Making.

2010 was a special year for Thermador, marking 55 years since the company revolutionized home cooking by introducing the worlds first built-in wall oven. Since then, the name Thermador has become synonymous with the modern american kitchen, thanks to forward-thinking products and the endorsement of televisions domestic heroines.

only the best was suitable for Mike and Carols kids on The Brady Bunch, and housekeeper alice set the kitchen standard when, beginning in 1969, she prepared the familys meals using a Thermador wall oven and other Thermador appliances. a year later, american culinary superstar Julia Child followed suit, choosing to use the Thermador wall oven for her nationallyacclaimed PBS series. Propelled by this stint in the spotlight, Thermador continued to produce revolutionary kitchen technology for the american cook. In 1975 the company launched the unique tripleoven, three-way-microwave, warming-drawer and oven-combo unit, a product that is still unmatched by any other brand in the industry. The StarBurner In 1998, Thermador invented a product that kicked the brand up several notches, forever changing the companys technology the StarBurner, a unique fivepoint burner that defied cooktop conventions while improving rangetop performance. The burners shape ensured more even cooking and more efficient flame distribution, making for easier, superior cooking and easy clean-up. The StarBurner remains a staple feature of Thermador rangetops today.

Freedom Collection Launched in 2006, the Freedom Collection pioneered customizable food storage space by separating the refrigerator and the freezer. no longer joined at the hinge, these columns can be installed to suit your design needs, based on the space that your kitchen has. CookSmart The introduction of CookSmart technology in 2000 even further contributed to Thermadors mission of kitchen efficiency. a combination of microwave and convection heating, CookSmart technology heats to optimal temperatures while cutting cooking time by up to 50 percent. home cooks could spend more time with their families and less time sweating over dinner, waiting for pots to boil or meats to cook through. Steam and Convection Oven This year, instead of taking a breather to celebrate over a half century of improving kitchen technology, Thermador introduced the Steam and Convection oven, the industrys first luxury steam oven that combines three distinct cooking solutions with a huge collection of advanced features, all designed for moist, flavorful food thats restaurant quality but easy to prepare. even with so many years of experience, Thermador is just getting started! Innovative cooking technologies have been a key part of the companys past, and will continue to revolutionize the kitchens of the future.

Purcell Murray Newsletter // Spring/Summer 2011

Thermador Over 50 Years of Industry Firsts!

10

'47

The first wall oven with matching Builtin cooktop

'52

introduction of the first warming drawer

'63

Thermador develops the first self-cleaning oven

'70

Thermador introduces the first smooth cooktop

'76

The first Speed cooking oven is produced

'82

The first gas cooktop with a Super Burner with 11,500 BTus

'98
The first professional ranges and cooktops with eXcluSive Star Burners are produced

'08

'06

The first separate refrigeration columns are introduced with the first convection warming drawer

introduction of the exclusive Thermador Sensor dome a revolutionary system that uses an infrared light to adjust cooking temperature and time for perfect results.

Spring 2011 // Purcell Murray Newsletter

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purcell murray

Ventilation Inspiration.
despite the name, its no surprise that Best has created another gorgeous line of cutting-edge kitchen products. The Sorpresa collection of range hoods offers a truly artistic twist on an oft-overlooked appliance. The thinking behind these stunning designs stretches far outside the clunky box: who but Best could produce a powerful, hvi-certified range hood that can be described as abstract or sexy?
MOduLar

With names like eclisse, Dune, Surf, and Cirrus, the Sorpresa designs are inspired, in part, by the organic beauty and irrefutable power of nature. of course, those qualities are also reflected in the hoods performance; each of the range hoods will thoroughly ventilate your kitchen at the push of a four speed electronic push button. Those looking for a more playful design will love Lipstick; a vibrant red column that ups the pop-art factor with a fourspeed joystick control. This isnt ordinary kitchen kitsch: the Lipstick hood employs Bests unique heat Sentry, which automatically adjusts its own settings to match the necessary level of ventilation. True devotees to futuristic aesthetics will positively lust for the Vertigo Double. Inspired by the shape of the air, this stainless steel unit looks like a cross between a MoMa art installation and a chandelier hanging over the Jetsons dining room table. Besides prompting a double-take, the Vertigo Double includes two blowers that operate independently of each other and Bests heat Sentry system, which automatically detects excessive heat and adjusts accordingly. all of The Sorpresa Collections gawk-worthy designs can be viewed at bestsorpresa.com

Lipstick When you see it youll agree theres no other name for it. With a graceful cylinder, and a bold wedge, LIPSTICK says notice me, kisses the wall with a bold splash of color, and turns every space upside down.

Secret Is it lighting? or is it sculpture? The answer is yes, and yes and more. In black or white glass, it is both bold in shape and subtle in design. But no vertical duct? SeCreT defies what a range hood has always been. It is just a little bit more.

Cirrus Does it matter where the kitchen starts and the living room begins? Todays open-living concepts integrate rooms and vistas. CIrruS does the same linear, discrete, and virtually out of sight gently touching the ceiling as clouds touch the sky.

Gloss The shape that parts the water now cuts through the ordinary. as the bow of a ship powerfully moves everything to one side or the other, the mirror-like surfaces of GLoSS move light and shape elegantly and uniquely from every vantage point.

Vertigo Double all range hoods deal with air, but how many are sculpted by it? The elegant, polished steel of VerTIGo DouBLe takes its inspiration from the vortexes of air that surround us as we breathe, ascending upward in a harmonious and fluid dance.

Purcell Murray Newsletter // Spring/Summer 2011

Surf

LiPSTiCK

dunE

CirruS

GLOSS

ECLiSSE

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Interview with alice Medrich.

ever get the urge for something sweet and satisfying, a deliciously sinful treat that instantly puts you in a happy place? alice medrich knows all about those cravings, and her new cookbook, chewy, gooey, crispy, crunchy, melt-in-your-mouth cookies, is all about helping you hit the sugary spot, no matter your palate, no matter your dietary needs.

Medrich is a culinary pioneer, worshipped by chocoholics everywhere as a cocoa goddess shes even known as The First Lady of Chocolate, a title that, surely, comes with some pretty sweet benefits. She is credited with introducing French-inspired chocolate truffles to the united States, an initially DIy business venture that quickly outgrew her Berkeley kitchen and transformed into the beloved chain of confectionaries Cocolat. PM: Tell us about the inspiration behind and research process of Chewy, Gooey, Crispy, Crunchy, Melt-in-Your-Mouth Cookies! Medrich: I wanted to create a collection of cookies that reflected our modern culinary sensibilities and spirit of adventure, but which also included all time favorites like chocolate chip cookies and snickerdoodles and classic sugar cookies and so forth. as a result, you will find in the book, for example, my classic chocolate chip cookies, but also very cool extra large ultra thin crispy chocolate chunk cookies, as well as whole grain chocolate chip cookies anD wheat free chocolate chip cookies! Classic sugar cookies and snickerdoodles include options for garnishing with new and interesting spiced sugars (like nutmeg sugar, clove sugar, salt and pepper sugar, garam masala sugar, etc.) instead of the usual plain or cinnamon sugar. Ive done interesting new things

with meringues, with sesame seeds (which I love), with rose and orange flower waters, cacao nibs (of course) and even freeze dried fruit. The collection is fun and quirky and interesting, but still very, very accessible. PM: What do you think has changed about the American palate since you first started making truffles? Medrich: We enjoy flavors and ingredients from all over the world: herbs and spices and cheeses; interesting grains; all kinds of raw sugars, etc. We used to be able to list our basic baking ingredients and flavors on two hands (flour, sugar, butter, eggs, cream, chocolate, lemon, vanilla, cream cheese, and cinnamon). PM: What is your ultimate comfort dessert? For example (speaking of cookies), my mothers chocolate chip cookies are like bites of nostalgia, and they always hit the spot. I make them whenever I miss her or whenever Im feeling down. Do you have a dessert that serves that purpose? MEDriCh: This is always a hard question, and I dont have just one ultimate anything. But let me just say that sometimes its as simple as a really good chocolate pudding made with really good natural cocoa powder (like Scharffen Berger) and great chocolate and only enough cornstarch to do the job. I have a great recipe

Purcell Murray Newsletter // Spring/Summer 2011

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purcell murray PM: Can you please describe a particular recipe success story, and a time that you maybe had to try, try again with a technique or an ingredient? Medrich: I am the queen of trying things again and again. I am always interested in what will happen if. even if a recipe tastes good, I am apt to wonder, What if I tried a little more or this or a little less of that, or what if I melt the butter instead of creaming it? years ago, testing shortbread recipes, my assistant and I learned that we liked using melted butter instead of creamed butter or cold butter. The only way to learn this was to make several samples and taste them side-by-side. at the same time we tested shortbread baked fresh versus shortbread baked after the dough had rested two hours, four hours, and over nightyou can imagine how many batches it took to learn all of this! Then, sometime later I decided that baking the shortbread twice (kind of like biscotti) improved the results even more. Thus: Twice Baked Shortbread! Similar testing took place for lots of recipes, which is why you will find some recipes that call for melted butter that you might not expect, and lots of recipes in which I recommend resting the dough overnight if possible. and these examples are just the tip of the iceberg! PM: Who are your kitchen heroes? Personal heroes? Medrich: Julia Child, the late Barbara Tropp, Shirley Corriher, and rick Bayless, to name a few. My father is a personal hero. My daughter too! PM: What would people be surprised to learn about you? Medrich: I most often prefer savory food to sweets!

ultrathin chocolate chunk cookies

Makes fifteen 5-inch cookies.

ingredients
1 1/3 cups (6 ounces) unbleached all-purpose flour
1 2

/ teaspoon baking soda melted

10 tablespoons (1 1/4 sticks) unsalted butter,

1 2 1 2

/ cup (1.5 ounces) quick rolled oats / cup (3.5 ounces) granulated sugar / cup (1.75 ounces) packed dark brown sugar 2 tablespoons plus 1 teaspoon (2 ounces) light corn syrup 2 tablespoons whole milk

1 4

together thoroughly with a whisk. In a large bowl, whisk together the melted butter, oats, sugars, corn syrup, milk, and salt. Mix in the flour mixture. If the batter is warm from the butter, let it cool before adding the chocolate. Stir in the chocolate chunks. If possible, let the dough rest for at least several hours at room temperature or (better still) overnight in the fridge. The rest makes for an especially crisp and extra-flavorful cookie! Divide the dough into 15 equal pieces (each a scant 1/4 cup or about 1.75 ounces). Lay out 3 sheets of aluminum foil, cut to fit your cookie sheets, on the counter. arrange 5 pieces of dough (4 in a square and 1 in the center) well apart on each sheet of foil, remembering that the cookies will spread to 5 inches. With your fingers, flatten each piece of dough until it is about 3 1/2 inches in diameter. Slide two of the sheets onto baking sheets. Bake for 20 to 25 minutes, until the cookies are thin and very brown. If they are too pale, they will not be crisp. rotate the pans from top to bottom and front to back halfway through the baking time to ensure even baking. Slide the foil with cookies onto racks to cool completely before removing the cookies from the foil. repeat with the third batch you can even slide the next foil and cookie dough onto a hot baking sheet as long as you put the pan in the oven immediately. Cool the cookies completely before stacking or storing. May be kept in an airtight container for at least 3 days.

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/ teaspoon salt 7 ounces bittersweet or semisweet chocolate, chopped into chunks, or 1 generous cup chocolate chips or chunks

equipment
Cookie sheets, lined with foil, dull side up Preheat the oven to 325F. Position racks in the upper and lower thirds of the oven. Combine the flour and baking soda in a small bowl and mix

Spring/Summer 2011 // Purcell Murray Newsletter

PURCELL MURRAY
The Premier Resource for the Worlds Finest Kitchen Appliances 185 Park Lane, Brisbane CA 94005 TEL 800.892.4040 // fax 415.468.0667 wEb purcellmurray.com

Purcell Murray Inc. 2011

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Purcell Murray Newsletter // Spring/Summer 2011