FACULTY OF ECONOMICS & BUSINESS

SYLLABUS

FOR

MASTER OF COMMERCE (M.Com.)

(PART: II Only)
(ANNUAL SYSTEM) EXAMINATION: 2012

_____________________________________________________________________________________________

GURU NANAK DEV UNIVERSITY AMRITSAR

_____________________________________________________________________________________________

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1 M.Com. (Annual System)

Outlines of Test for M.Com. (Annual System) Second Year MC-201 E-Commerce and Computer Applications for Business MC-202 MC-203 MC-204 MC-205 Corporate Legal Framework and Business Ethics Corporate Financial Accounting and Auditing Corporate Tax Planning and Management Viva-Voce Seminar on the basis of Project :MC-206 Students will submit the Project Report and 050 One Period Per Week Per present the seminar on the basis of Research Teacher Project / Summer Training of 4-6 weeks and evaluation of the Research Project will be conducted by a three member committee comprising of the concerned teacher, senior-most teacher/HOD and one more teacher by rotation in seniority teaching M.Com. classes. It will be mandatory for those students to go for Summer Training immediately after the completion of first year exams who opt for Industrial Training. 100 100 100 050 6 6 6 Marks Periods Per Week
Theo. Pract.

100

2 M.Com. (Annual System)

Any one of the following Optional Groups: Group A : Accounting and Finance MC-211 MC-212 MC-213 Financial Institutions and Service Security Analysis and Portfolio Management Contemporary Accounting 100 100 100 6 6 6

Group B : Business Studies MC-221 MC-222 Strategic Management Human Resource Development and Industrial Relations MC-223 Materials and Production Management 100 6 100 100 6 6

Group C : Information Technology MC-231 MC-232 MC-233 Decision Support Systems Data Management Techniques Web Designing and HTML 100 100 100 6 6 6

Group D : Marketing MC-241 MC-242 MC-243 Advertising and Sales Management Marketing Research and Consumer Behaviour International Marketing 100 100 100 6 6 6

Group E : International Business MC-251 MC-252 MC-253 International Business Environment International Marketing International Financial Management 100 100 100 6 6 6

3 M.Com. (Annual System) (Part-II) MC 201 Time : 3 Hours E-Commerce and Computer Applications for Business Max. Marks : 100 Theory : 60 Practical : 20 Int. Asst. : 20

Note:

The question paper covering the entire course shall be divided into three sections as follows:

Section A : This will consist of 8 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 6 questions. Each question will carry two marks; the total weightage being 12 marks. Section B: This will consist of essay type/case studies/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 12 marks. The total weightage of the section shall be 24 marks. Section C: This will consist of essay type/case studies/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 12 marks. The total weightage of the section shall be 24 marks. COURSE INPUTS Part-I Introduction to E-Commerce : Meaning and concept; Electronic commerce versus traditional commerce; Media convergence; E-commerce and e-business; Channels of ecommerce, Business applications of e-commerce; Need for e-commerce; e-commerce as an electronic trading-system-special features. Internet Concepts and Technologies : Concept and evaluation of Internet; Web technologies - global publishing concept, universal reader concept and client server concept; Hypertext publishing and hypertext information network; Benefits of hypertext, URLs, HTTP, HTTPD Servers, HTML, HTML, Forms and CGI gateway services. Business Models of E-Commerce and Infrastructure : E-commerce models; Supply chain management, product and service digitisation, remote servicing, procurement; Online marketing advertising; E-commerce resources and infrastructure, resources and planning for infrastructure. Web-site Design : Role of web site in B2C e-commerce; Web-site strategies and website design principles; Push and Pull technologies; alternative methods of customer communication.

4 M.Com. (Annual System) (Part-II)

Electronic Payment System : Special features required in payment systems for ecommerce; Types of e-payment systems; E-cash and currency servers, e-cheques, credit cards, smart cards, electronic purses and debit cards; Business issues and economic implications; Operational, credit and legal risks of e-payment systems; Risk management options in e-payment systems; Components of an effective electronic payment system.. E-Business : Workflow management, mass customisation and product differentiation; Organisation restructuring; Integrated logistics and distribution; Knowledge management issues and role of e-commerce infrastructure. Regulatory and Legal Framework of E-Commerce : Cyber laws - aims and salient provisions; Cyber-laws in India and their limitations; Taxation issues in e-commerce. Part-II Computer Hardware : Computer system as information processing system; Computer system differences - types of computer systems, hardware options - CPU, inputs devices, output devices, storage devices, communication devices, configuration of hardware devices and their applications. Personal Computers : PC and its main components, hardware configuration, CPU and clock speed, RAM and secondary storage devices, other peripherals used with PC; Factors influencing PC performance; PC as a virtual office. Modern Information Technology : Basic idea of Local Area Networks (LAN) and Wide Area Network (WAN); E-mail; Internet technologies; access devices, concept of a World Wide Web and Internet browsing; Multimedia. Introduction to Operating Systems : Software needs, operating systems, application softwares, programming languages; DOS, Windows-window explorer, print manager, control panel, paintbrush, calculator, desktop, my computer, settings, find run; UNIX. Word Processing : Introduction and working with MS-word in Ms Office; Word basic commands; Formatting-tests and documents; Sorting and tables; Working with graphics; Introduction to mail-merge. Spread Sheets : Working with EXCEL - formatting, functions, chart features; Working with graphics in Excel; Using worksheets as database in accounting, marketing, finance and personnel areas. Introduction to Accounting Packages : Preparation of vouchers, invoice and salary statements; Maintenance of inventory records; Maintenance of accounting books and final accounts; Financial reports generation. Practical knowledge on Wings Accounting and Wings Trade (Softwares), Talley etc. References 1. Agarwala, K.N and Deeksha Ararwala : Business on the Net : What's and How's of Ecommerce; Macmillan, New Delhi. 2. Agarwala, K.N., and Deeksha Ararwala : Business on the Net : Bridge to the Online Storefront : Macmillan, New Delhi.

5 M.Com. (Annual System) (Part-II)

3. Cady, Glcc Harrab and Mcgregor Pat : Mastering the Internet, BPB Publication, New Delhi. 4. Diwan, Prag and Sunil Sharma : Electronic Commerce - A Manager's Guide to EBusiness, Vanity Books International, Delhi. 5. Janal, D.S : On-line Marketing Hand Book, Van Nostrand Reinhold, New York. 6. Kosivr, David : Understanding Electronic Commerce, Microsoft Press, Washington. 7. Minoli and Minol : Web Commerce Technology Handbook, Tata McGraw Hill, New Delhi. 8. Schneider, Gary P : Electronic Commerce, Course Technology, Delhi. 9. Young, Margaret Levine : The Complete Reference to Internet, Tata McGraw Hill, New Delhi. 10. O'Brien J. : Management Information Systems, Tata McGraw Hill, New Delhi. 11. Parag Diwan and Sunil Sharma : E-Commerce - A Manager's Guide to E-Business; Excel Books, New Delhi. 12. Date, C.J. : An Introduction to Database Systems; Addison Wesley, Massachusetts. 13. Mansfield, Ron : The Compact Guide to Microsoft Office; BPB Publication, Delhi. 14. Norton, Peter : Working with IBM-PC, BPB Publication, Delhi. 15. O'Brian, J.A : Management Information Systems, Tata McGraw Hill, New Delhi. 16. Ullman, J.O : Principles of Database Systems, Galgotia Publications, New Delhi.

6 M.Com. (Annual System) (Part-II)

MC 202 Time : 3 Hours

Corporate Legal Framework and Business Ethics Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note:

The question paper covering the entire course shall be divided into three sections as follows:

Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Objective The objective of this course is to provide knowledge of relevant provisions of various laws influencing business operations. COURSE INPUTS Part-I The Companies Act, 1956 (Relevant Provisions) : Definition, types of companies; Memorandum of association; Articles of association; Prospectus; Share capital and membership; Meetings and resolutions; Company management; Managerial remuneration; Winding up and dissolution of companies. The Negotiable Instruments Act, 1881 : Definition, types of negotiable instruments; Negotiation; Holder and holder in due course; Payment in due course; Endorsement and crossing of cheque; Presentation of negotiable instruments. Part II Business Ethics : Model of Management in the Indian Socio-Political Environment; Work Ethos; Relevance of Values in Business; Need of values in Global change; Secular versus Spiritual values in Business; Science and Human Values.

7 M.Com. (Annual System) (Part-II)

References 1. Amarchand D : Government and Business, Tata McGraw Hill, New Delhi. 2. Avadhaani V.A : SEBI Guidelines and Listing of Companies, Himalaya Publishing House, Delhi. 3. Indian Contract Act, 1872. 4. Ramaiya, A : Guide to Companies Act, Wadhwa Co., 1996. 5. SEBI Act 1992 : Nabhi Publication, Delhi. 6. Securities (Contract and Regulation) Act, 1956. 7. Chakraborty, S.K., Management by Values, Oxford University Press, 1991. 8. Kumar, S. and N.K. Uberoi; Managing Secularism in the New Millennium, Excel Books, 2001.

8 M.Com. (Annual System) (Part-II)

MC 203 Time : 3 Hours

Corporate Financial Accounting and Auditing Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note:

The question paper covering the entire course shall be divided into three sections as follows:

Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Objective The objective of this course is to expose students to advanced accounting and auditing issues and practices such as maintenance of company accounts, valuation of goodwill and shares, and handling accounting adjustments. COURSE INPUTS Part-I Final accounts and financial statements of companies Valuation of goodwill and shares. Accounting issues (as per AS-14) relating to amalgamation, absorption, and internal reconstruction of companies. Accounting for holding and subsidiary companies. Accounts relating to liquidation of companies. Understanding the concept and rationale of Financial Audit, Cost Audit, Management Audit, Internal Audit, Propriety Audit, Efficiency Audit and Audit by C. G. and A.G.

9 M.Com. (Annual System) (Part-II)

Part-II Concept of "True and Fair" Concept of "Generally Accepted Auditing Practices". Significance of performing the audit with reference to "Generally Accepted Auditing Practices". Audit Committees. Statutory Auditor and the Companies Act : Appointment qualifications, removal. Duties and liabilities of auditor. Code of conduct and ethics, professional misconduct of statutory auditor. Auditor's duty in relation to Accounting standards issued by ICAI. Nature, scope and objectives of internal auditing; Organisation of the internal Audit Department. Qualifications of internal Auditors co-ordination, relationship and interdependence of the internal Auditor and statutory Auditor. Independence of internal Auditor. Writing internal audit Reports and follow up of audit reports. Meaning, Objectives and scope of cost audit. Cost Auditor, his appointment, duties, liabilities. Cost audit report; Meaning, objectives and scope of management audit. Appointment and qualifications of Management Auditor. Audit of management functions such as planning, organising and control. Audit of functional areas - production, personnnel marketing finance and accounting. Suggested Books 1. Kamal Gupta 2. S.V. Ghatalia 3. Michael J. Pratt 4. W.S. Biggs 5. Andrew D. Chambers References 1. Beams, F.A : Advanced Accounting, Prentice Hall, New Jersey. 2. Dearden, J. and S.K. Bhattacharya : Accounting for Management, Vikas Publishing House, New Delhi. 3. Engler, C., L.A Bernstein. and K.R. Lambert : Advanced Accounting, Irwin, Chicago. 4. Fischer, P.M., W.J. Taylor and J.A. Leer: Advanced Accounting, South-Western, Ohio. Contemporary Auditing Practical Auditing Auditing Internal Auditing Internal Auditing

10 M.Com. (Annual System) (Part-II)

5. Gupta, R.L : Advanced Financial Accounting, S.Chand & Co., New Delhi. 6. Keiso D.E . and J.J Weygandt : Intermediate Accounting, John Wiley and Sons, NY. 7. Maheshwari, S.N : Advanced Accountancy-Vol. II, Vikas Publishing House, New Delhi. 8. Monga, J.R : Advanced Financial Accounting, Mayoor Paperbacks, Noida. 9. Narayanaswamy, R : Financial Accounting : A Managerial Perspective, Prentice Hall of India, Delhi. 10. Neigs, R.F : Financial Accounting, Tata McGraw Hill, New Delhi. 11. Shukla, M.C. and T.S. Grewal : Advanced Accountancy, Sultan Chand & Co., New Delhi. 12. Warren, C.S. and P.E Fess : Principles of Financial and Managerial Accounting, South-Western, Ohio.

11 M.Com. (Annual System) (Part-II)

MC 204 Time : 3 Hours

Corporate Tax Planning and Management Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note:

The question paper covering the entire course shall be divided into three sections as follows:

Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Objective This course aims at making students conversant with the concept of corporate tax planning and Indian tax laws, as also their implications for corporate management. COURSE INPUTS Part-I Assessment of Companies: Introduction to Tax Management : Concept of tax planning; Tax avoidance and tax evasions; Corporate taxation and dividend tax. Tax Planning for New Business : Tax planning with reference to location, nature and form of organisation of new business. Tax Planning and Financial Management Decisions : Tax planning relating to capital structure decision, dividend policy, inter-corporate dividends and bonus shares.

12 M.Com. (Annual System) (Part-II)

Part-II Tax Planning and Managerial Decisions : Tax planning in respect of own or lease, sale of assets used for scientific research, make or buy decisions; Repair, replace, renewal or renovation, and shutdown or continue decisions. Special Tax Provisions : Tax provisions relating to free trade zones, infrastructure sector and backward areas; Tax incentives for exporters. References 1. Ahuja G.K. and Ravi Gupta : Systematic Approach to Income Tax and Central Sales Tax, Bharat Law House, New Delhi. 2. Circulars issued by C.B.D.T. 3. Income Tax Act, 1961. 4. Income Tax Rules, 1962. 5. Lakhotia, R.N : Corporate Tax Planning, Vision Publications, Delhi. 6. Singhania, V.K : Direct Taxes : Law and Practice, Taxman's Publication, Delhi. 7. Singhania, Vinod K : Direct Tax Planning and Management, Taxmann Publication, Delhi. 8. Singh, Avtar : Law Relating to Monopolies, Restrictive and Unfair Trade Practices, Eastern Book Co., Lucknow. 9. Taxman's Company Act, 1998, New Delhi. 10. Taxman's Masters Guide to Companies Act, 1998. 11. Taxman's Mercantile Law, 1997. 12. The Companies Act, 1956. 13. The Negotiable Instruments Act, 1881.

13 M.Com. (Annual System) (Part-II) OPTIONAL GROUP A : ACCOUNTING AND FINANCE MC 211 Time : 3 Hours Financial Institutions and Services Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note: The question paper covering the entire course shall be divided into three sections as follows: Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Objective This course aims at providing students with an understanding of the structure, organization and working of financial markets and institutions in India. COURSE INPUTS Part - I Introduction : Nature and role of financial system; Financial system and financial markets; Financial system and economic development; Indian financial system - an overview. Financial Markets : Money and capital markets; Money market - meaning, constituents, functions of money market; Money market instruments - call money, treasury bills, certificates of deposits, commercial bills, trade bills etc; Recent trends in Indian money market; Capital market - primary and secondary markets; Depository Reserve Bank of India : Organisation, management and functions; Credit creation and credit control; Monetary policy.

14 M.Com. (Annual System) (Part-II) Commercial Banks : Meaning, functions, management and investment policies of commercial banks; Present structure; E-banking and e-trading; Recent developments in commercial banking. Development Banks : Concept, objectives, and functions of development banks; Operational and promotional activities of development banks; IFCI, ICCI, IDBI, IRBI, SIDBI; State development banks, state financial corporations. Part - II Insurance Sector : Objectives, role, investment practices of LIC and GIC; Insurance Regulatory and Development Authority - role and functions. Unit Trust of India : Objectives, functions and various schemes of UTI; Role of UTI in industrial finance. Non-Banking Financial Institutions : Concept and role of non-banking financial institutions; Sources of finance; Functions of non-banking financial institutions; Investment policies of non-banking financial institutions in India. Mutual Funds : Concept, performance appraisal, and regulation of mutual funds (with special reference to SEBI guidelines); Designing and marketing of mutual funds schemes; Latest mutual fund schemes in India - an overview. Merchant Banking : Concept, functions and growth; Government policy on merchant banking servcies; SEBI guidelines; Future of merchant banking in India. Interest Rate Structure : Determinants of interest rate structure; Differential interest rate; Recent changes in interest rate structure. Foreign Investments : Types, trends and implications; Regulatory framework for foreign investment in India. Debt market India; Factoring Services in India. References 1. Avdhani : Investment and Securities Market in India, Himalaya Publications, Delhi. 2. Bhole, L.M. : Financial Markets and Institutions, Tata McGraw Hill, Delhi. 3. Ghosh, D : Banking Policy in India, Allied Publications, Delhi.

15 M.Com. (Annual System) (Part-II)

4. Giddy, I.H : Global Financial Markets, A.I.T.B.S., Delhi. 5. Khan, M.Y : Indian Financial System, Tata McGraw Hill, Delhi. 6. Reserve Bank of India, Various Reports, RBI Publication, Mumbai. 7. Varshney, P.N : Indian Financial System, Sultan Chand & Sons, New Delhi. 8. Averbach, Robert D : Money, Banking and Financial Markets; Mcmillan, London. 9. Srivastava R.M : Management of Indian Financial Institution; Himalaya Publishing House, Mumbai. 10. Verma, JC : Guide to Mutual Funds and Investment Portfolio, Bharat Publishing House, New Delhi.

16 M.Com. (Annual System) (Part-II)

MC 212 Time : 3 Hours

Security Analysis and Portfolio Management Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note: The question paper covering the entire course shall be divided into three sections as follows: Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Objective : The objective of this course is to help the students to understand various issues in security analysis and portfolio management. COURSE INPUTS Part - I Investments : Nature and scope of investment analysis, elements of investment, avenues of investment, approaches to investment analysis; Concept of return and risk: Security return and risk analysis, measurement of return and risk. Financial Assets : Types of their characteristics, sources of financial information. Security Markets : Primary and secondary market; Primary market - role, functions and methods of selling securities in primary market; Allotment procedure; New financial instruments. Public Issue : SEBI guidelines on public issue, size of issue, pricing of issue, promoters' contribution, appointment of merchant bankers, underwriters, broker, registrar and managers, bankers and allotment of shares. Secondary Market : Role, importance, type of brokers, trading mechanism, listing of securities in stock exchanges, screen based trading; Depository - role and need; Depositories Act, 1996. Valuation of Securities : bonds, debentures, preference shares, equity shares.

17 M.Com. (Annual System) (Part-II)

Part - II Fundamental Analysis, Economic analysis, Industry analysis and Company analysis. Technical Analysis : Trends, indicators, indices and moving averages applied in technical analysis. Efficient Market Hypothesis : Weak, semi-strong and strong market and its testing techniques. Portfolio Analysis : Estimating rate of return and standard deviation of portfolio. Effect of combining the securities; Markowitz Risk-return optimisation; Single Index Model or Market Model; Portfolio total risk, portfolio market risk and unique risk, Simple Sharpe's optimisation solution. Capital Market Theory : Capital market line, security market line, risk free lending and borrowings; Factor models : Arbitrage pricing theory, two factor and multi factor models; Principle of arbitrage, arbitrage portfolios. Protfolio Performance Evaluation : Measures of return, risk adjusted measures of return, market timing, evaluation criteria and procedures. References: 1. Amling : Fundamentals of investment analysis, Prentice Hall, International Edition. 2. Bhalla : Investment Analaysis; S.Chand & Co., Delhi. 3. Chandratre, K.R : Capital issue, SEBI & Listing. Bharat Publishing House, New Delhi. 4. Clark, James Fransis, Investment - Analysis and Management, McGraw Hill, International Edition. 5. Donal, E. Fisher and Ronald J. Jorden : Security Analysis and portfolio Management, Prentice Hall, New Delhi. 6. Fabozzi, Frank J : Investment Management, Prentice Hall, International Edition. 7. Gupta, L.C : Stock Exchange Trading in India; Society for Capital Market Research and Development, Delhi. 8. Machi Raju, H.R : Merchant Banking; Wiley Eastern Ltd., New Delhi. 9. Machi Raju, H.R : Working of Stock Exchange in India; Wiley Eastern Ltd., New Delhi. 10. Sharpe, William, F. Gordon J. Alexander and J.V. Bailly : Investments, Prentice Hall of India, New Delhi. 11. Shapre, William F. : Portfolio Theory and Capital Markets; McGraw Hill, New York. 12. Francis J. Clark : Management of Investments; McGraw Hill, New York.

18 M.Com. (Annual System) (Part-II) MC 213 Time : 3 Hours Contemporary Accounting Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note: The question paper covering the entire course shall be divided into three sections as follows: Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. COURSE INPUTS Part - I Adjustment for changing prices : Contending schools of thought with special reference to current Cost Accounting-Cash Flow Accounting. Human Resources Accounting : Meaning and Scope, Human Resources Cost Accounting - Capitalization, Write off and amortization procedure. Human Resource Valuation accounting. Appraisal of various human resources valuation models. Use of human resource accounting in managerial decisions. Human Resource Accounting in India. Corporate Social Reporting : Area of corporate social performance, approaches to Corporate Social Accounting and Reporting. Relationship between Human Resource Accounting and Corporate Social Reporting; Corporate social reporting in India. Corporate Reporting : Concept of disclosure in relation to published Accounts, issues in corporate disclosures, principles of disclosure. Environment. Modern trend in the preparation of published accounts - designing profit and loss account in contribution margin form. Reporting by diversified companies. Corporate Reporting Practices in India. Part II Role of Financial Accounting Standards Board (USA). Harmonization of divergent accounting practices; Role of United Nations, OECD & IASC. Internationalization of accounting profession. Accounting for currency translation, foreign exchange and procedural issues. Consolidation of the accounts of subsidiaries and affiliates.

19 M.Com. (Annual System) (Part-II)

Transfer Pricing in Internal Business - methods and problems. International financial reporting; International financial analysis. Derivatives ; meaning, Instruments and accounting for derivatives. References 1. Chakraborty, S.K. and Others : Topics in Accounting and Finance - (Delhi, Oxford University Press). 2. Sinha, Gokul : Accounting Theory (Calcutta Book World). 3. Belkaoui, A. Jovanorich : Accounting Theory (Harcourt Press). 4. United Nations : Towards International Standardization of Corporate Accounting and Reporting (U.IX. 1982). 5. Bernnan, W. John (ed.) : Internationalization of Accounting Profession (Canadian Institute of Chartered Accountants). 6. International Accounting Standards Committee : Exposure Drafts, Opinions and Standards Issues from time to time. 7. Financial Accounting Standards Board; Accounting for Foreign Currency Translation.

20 M.Com. (Annual System) (Part-II)

GROUP B : BUSINESS STUDIES MC 221 Time : 3 Hours Strategic Management Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note:

The question paper covering the entire course shall be divided into three sections as follows:

Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Objective The objective of this course is to enhance decision making abilities of students in situations of uncertainty in a dynamic business environment. COURSE INPUTS Part-I Concept of Strategy : Defining strategy, levels at which strategy operates; Approaches to strategic decision making; Mission and purpose, objectives and goals; Strategic business unit (SBU); Functional level strategies. Environmental Analysis and Diagnosis : Concept of environment and its components; Environment scanning and appraisal; Organisational appraisal; Strategic advantage analysis and diagnosis; SWOT analysis. Strategy Formulation and Choice of Alternatives : Strategies - modernisation, diversification, integration; Merger, take-over and joint strategies; Turnaround, divestment, and liquidation strategies; Process of strategic choice- industry, competitor and SWOT analysis; Factor affecting strategic choice; Generic competitive strategies - cost leadership, differentiation focus, value chain analysis, bench making, service blue printing.

21 M.Com. (Annual System) (Part-II)

Part-II Functional Strategies : Marketing, production/operations and R&D plants and policies. Functional Strategies : Personnel and financial plans and policies. Strategy Implementation : Inter-relationship between formulation and implementation; Issues in strategy implementation; Resource allocation. Strategy and Structure : Structural considerations, structures for strategies; Organisational design and change. Strategy Evaluation : Overview of strategic evaluation; Strategic control; Techniques of strategic evaluation and control. Global Issues in Strategic Management References 1. Bhattacharya, S.K. and N. Venkataramin : Managing Business Enterprises : Strategies, Structures and Systems, Vikas Publishing House, New Delhi. 2. Budhiraja, S.B. and M.B. Athreya : Cases in Strategic Management, Tata McGraw Hill, New Delhi. 3. Christensen, C. Roland, Kenneth R. Andrews, Joseph L. Bower, Rochard G. Hamermesh, Michael E. Porter : Business Policy : Text and Cases, Richard D. Irwin, Inc., Homewood, Illinois. 4. Coulter, Mary K : Strategic Management in Action, Prentice Hall, New Jersey. 5. David, Fred R : Strategic Management, Prentice Hall, New Jersey. 6. Glueck, William F. and Lawrence R. Jauch : Business Policy and Strategic Management, McGraw Hill, International Edition. 7. H. Igor, Ansoff : Implanting Strategic Management, Prentice Hall, New Jersey. 8. Kazmi, Azhar : Business Policy, Tata McGraw Hill, Delhi. 9. Michael, E Porter : The Competitive Advantage of Nations, Mcmillan, New Delhi. 10. Mintzberg, Henry and James Brian Quinn : The Strategy Process, Prentice Hall, New Jersey. 11. Newman, William H. and James P. Logan : Strategy, Policy and Central Management, South Western Publishing Co., Cincinnati, Ohio. 12. Sharma, R.A. : Strategic Management in Indian Companies, Deep and Deep Publications, New Delhi.

22 M.Com. (Annual System) (Part-II) MC-222 : HUMAN RESOURCE DEVELOPMENT AND INDUSTRIAL RELATIONS Time : 3 Hours Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note:

The question paper covering the entire course shall be divided into three sections as follows:

Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Part-I HRD : Concept, Objectives, Mechanism / instruments, HRD departments and its tasks structuring the HRD function, Qualities and competency requirements of HRD managers, Designing HRD systems. Training : Concept, Need of training, Identification of training needs, Methods of training. Performance Appraisal : Meaning, purpose, essentials of effective appraisal system, Methods and techniques of appraisal. Management Development : Definition, need for devising a Mgt. Development policy, Mgt. Development approaches : A piecemeal approach, an open system approach and a unified approach, organizing and implementing Mgt. Development. HRA : Introduction, scope, HRA methods, limitations of HRA, HRA in India.

23 M.Com. (Annual System) (Part-II)

Part-II Industrial Relations : Concept, Importance, Main aspects, Factor affecting Industrial Relations ; approaches to Industrial Relations. Industrial Relations policy of Indian Government : Grievance handling procedure : Ethical codes and Industrial relations. Nature of Industrial conflict and Industrial Disputes : Strikes and lock outs, forms and affects of strikes : Factors conditioning the outcome of strikes. Methods of settling industrial disputes in India : Conciliation, Arbitration and Adjutcation. The role of International Labour Organisations in Industrial Relations. Recommended Books : 1. Rao, T.V., Silvera, Srivastava and Vidyasagar, HRD in New Economic Environment. 2. Carrel Mischael R., Norbert F. Elbert, Robert D. Hatfield Human Resource Management, Global Strategies for Managing a diverse work force. 3. Beardwell Ian & Len Holden Human Resource Management, A Contemporary Perspective. 4. 5. 6. G.P. Sinha and P.R.N. Sinha Industrial Relations and Labour Legislation. C.B.Memoria and S.Memoria Dynamics of Industrial Relations in India. Indian Journal of Industrial Relations.

24 M.Com. (Annual System) (Part-II)

MC 223 Time : 3 Hours

Material and Production Management Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note:

The question paper covering the entire course shall be divided into three sections as follows:

Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. COURSE INPUTS Part-I (Introduction & Purchase Management) Material Management - Concepts, Objectives and functions (Introduction & Purchase Management). Functions of purchasing, purchasing procedures, purchasing principles, Right price, Sources, Quality, Quantity Times, Place, Source of Supply. Price negotiation, make or buy, Purchase order and follow up. Location and layout of stores, receipt, requisition and issue of stores. Prevention of pilferage and other malpractices, stock verification and treatment of discrepancies, Disposal of surplus, obsolete and scrap materials. Stories preservation methods. Centralized and decentralized stores. Standardisation value analysis. Types of Inventory, Store identification, condification, Factors affecting inventor control, classification of material - ABC, VED and HML methods. Material requirement, planning and analysis, EOQ lead time, safety stock system of Inventory Control-Maxima/Minima, cyclic order system, fixed order system and fixed review time system. Information feed-back system.

25 M.Com. (Annual System) (Part-II)

Part-II (Production Management) Concept and scope of production management. Systems approach to Production Management, Interaction of production and operation management system with other systems: domain and decision area of production management. Demand forecasting, Plant capacity, Plant design and Capital Investment Analysis. Production Development and design of product and services, production facilities-their designs, location and layout, job design, work methods and work measurement, maintenance of production and Service facilities. Determination of product MIX : Process planning and analysis; Aggregate Planning Priority Planning and Capacity Planning. Production Scheduling for different types of production, Application of techniques in scheduling, Production Control -feed back information system and control models. Recommended Books 1. E.S. Buffa 2. Mayer 3. D.S. Ammer 4. Gopal Krishan and M. Sundersen Modern Production Management Production and Operations Management Material Management Materials Management and Integrated Approach

26 M.Com. (Annual System) (Part-II)

GROUP C : INFORMATION TECHNOLOGY MC 231 Time : 3 Hours Decision Support Systems Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note: The question paper covering the entire course shall be divided into three sections as follows: Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. COURSE INPUTS Part - I Concept of Decision Making, Decision-Making Process, Simons Model, Programmed Vs. Non-Programmed decisions, Decisions models : Decision Making under assumed certainty, risk and uncertainty, Quantitative Tools for Decision Making. Introduction to Decision Support Systems, Characteristics and Objectives, DSS and its applications. Part - II Components of DSS - Data subsystem, model subsystem User - Interface DBMS in DSS. Group Decision Support Systems & Experts systems and its Integration with DSS, Executive support systems. Building real life DCC/Practical through Excel.

27 M.Com. (Annual System) (Part-II)

Suggested Books 1. Michnel w-Davis, "Applied Decision Support" Prentice Hall. 2. R. Jaya Shankar, "Decision Support Systems", Tata McGraw Hill. 3. L.M. Prasad, "Principles & Practice of Management. Sultan Chand & Sons. 4. Sprague and Watson, "Decision Support Systems : Theory and Practice". PHI. 5. J.L. Bennett : "Building Decision Support System". Addison-Wesley Publications.

28 M.Com. (Annual System) (Part-II)

MC 232 Time : 3 Hours

Data Management Techniques Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note: The question paper covering the entire course shall be divided into three sections as follows: Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Part - I Getting Acquainted with FoxPro. Introducing the FoxPro Menu Structure: Making Menu Selections, A Quick Tour of the Menu System. Introducing FoxPro Dialog Boxcs: Dialog Box Controls, Using dialog boxes. Working with FoxPro's Windows: Controlling Windows in FoxPro for Windows, Window Controls in FoxPro for DOS How to use the Editor: The Edit Menu,Fonts. Working with the Command Window: Other Features: Getting Help, Quitting. Creating a Database Structurc: Creating a Sample Database file: How to create a new. file, How to define the structure of a database, Entering the Field names and Types, Saving the Database File.

29 M.Com. (Annual System) (Part-II)

Part - II The Database File in the Background: Opening and Closing a Database file. Copying and Modifying the Structure of a database file. Adding, Editing and Viewing Data: Appending Data: Appending Data With the Change Display, Appending Data with the Browse Display, Ending the Data Entry Session / Change (or Editing) Data, Browsing through the Data: Resizing and changing the order of fields, Partitioning the Window, Additional Features of a Browse Menu. Deleting a Record: Moving the Pointer: GOTO commands. Shortcuts using the Command Window. Understanding Indexes and Expressions. Types of Index: Single Index files, compound index files, structural command indexes. compact indexes. Suggested Books : 1. Peter Norton 2. D.R. Goyal : : Introduction to Management Management Information System Management Information System

3. Merdick, Ross Claggert :

30 M.Com. (Annual System) (Part-II)

MC 233 Time : 3 Hours

Web Designing and HTML

Max. Marks : 100 Theory : 80 Int. Asst. : 20 Note: The question paper covering the entire course shall be divided into three sections as follows: Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Part - I Virtual functions protected members, overloading (method function and operator), Method overrinding field shadowing. Multiple inheritance, template classes and functions. Virtual base classes, exception handling. Java Fundamentals: Programme structure, syntax and layout conventions, classes instance and objects. Java Elements: Data types, liberals and variables operators expressions. Control exceptions arrays strings streams. Part - II Programming: Application building, user interface methods, library classes and objects, Java advanced programming: Images, sounds and animation distribution programming. . Multi threading. Networking with Java: Chent servcr applications, exception handling.

31 M.Com. (Annual System) (Part-II)

HTML: Building executing HTML documents, Formatting and alligning text, tags, attributes and values, Adding units, linking pales, working with images, Fonts, creating tables, working with Frames and building Forms. Suggested Books: 1. Gilbert. Stephan D. and William B. Hceaerthy, "Object Oriented Programming in Java 1997. The Waite Group Press. 2. "Mary Compione and Kathy Walrath", Jav Tutirial. Addison-Wesley 1996, 3. Tunothy Budd. "An Introdution to Objcct Oriented Programming", 2nd Edition. Addison- Wesley, 1997. 4. Horstmann. Cay. S and Gary Cornell. "Core Java l.l:: Fundamentals" Addison- Wesley 1997. 5. Mark Lorenz, "Object Oriented Software Development", Prentice Hall, 1993 6. Lemay, Laura, "Tech Yourself Web Publishing with HTML 3.0 in a Week" 2nd Edition, Sams net 1996. 7. Special Edition-Using HTML 4, Mills.E. Hilzschlag-VI edition (2000), Prentice Hall of India.

32 M.Com. (Annual System) (Part-II) OPTIONAL GROUP D; MARKETING MC 241 : ADVERTISING AND SALES MANAGEMENT Time : 3 Hours Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note: The question paper covering the entire course shall be divided into three sections as follows: Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Objective : The basic objective of this course is to acquaint students with the theory & practice of advertising, as well also management of a firms sales operations.

Course Inputs
Part - I 1 Advertising: Defined, advertising as a tool of marketing; Advertising effects - economic and social; Advertising and consumer behaviour; Advertising scene in India. 2. Advertising Objectives and Advertising Budgets. 3. Advertising Media: Print media, broadcasting media; Non-media advertising; Media planning and scheduling; Advertising on Internet; Media selection decisions, 4. Message Design and Development: Copy development, types of appeal, copy testing. 5.Measuring Advertising Effectiveness: Managing advertising agency-client relationship; Promotional scene in India; Techniques for testing advertising effectiveness.

33 M.Com. (Annual System) (Part-II)

Part - II 1. Selling: Concept, objectives, and functions of sales management; Fundamentals of selling; Selling process; Salesmanship; Product and customer knowledge. 2. Sales Planning: Importance and types of sales planning, sales planning process; Sales forecasting; Determining sales territories, sales quotas, and sales budget. 3. Sales Organisation: Setting up a sales organisation; Planning process; Principles of determining sales organisation. 4. Sales Force Management: Estimating manpower requirements for sales department; Planning for manpower-recruitment and selection, training and development, placement and induction; Motivating sales force; Leading the sales force; Compensation and promotion policies; Sales meetings and contests. 5. Control Process: Analysis of sales volume, costs and profitability; Managing expenses of sales personnel; Evaluating sales force performance.

References :
1. Aaker, David, et. al.: Advertising Management, Prentice Hall, New Delhi. 2. Anderson, Hair, Bush: Professional Sales Management, McGraw Hill, Singapore. 3. Batra, Rajeev, John G. Myers and David A. Aaker: Advertising Management, Prentice Hall, New Delhi. 4. Ford, Churchill,'Walker: Management of sales force, McGraw Hill, Singapore. 5. Gupta, Vaswar Das: Sales Management, In the Indian Perspective, Prentice Hall, Delhi. 6. Johnson, Kurtz, Schewing: Sales Mangement, McGraw Hill. Singapore 7. Krik C.A.: Salesmanship, Tarapore wala, Bombay. 8. Norris,James S.: Advertising. Prentice Hall, New Delhi. 9. Patrick, Forsyth: Sales Management Handbook, Jaico Publications, Bombay. 10. Sandage C.H. and Fry Burger: Advertising -Theory and Practice, Richard D Irwin, Illinois. 11. Sengupta, Subroto: Brand Positioning. Tata McGraw Hill Co., New Delhi. 12. Stanton,W.J and Spiro, R: Management of Sales Force, McGraw Hill, Singapore 13. Still, Richard R., Edward W. Cundiff, and Norman A.P. Govonic: Sales Management, Prentice Hall of India, Delhi.

34 M.Com. (Annual System) (Part-II)

MC-242 MARKETING RESEARCH AND CONSUMER BEHAVI OUR Time : 3 Hours Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note: The question paper covering the entire course shall be divided into three sections as follows: Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Objective The purpose of this course is to enable students learn the Consumer Behaviour and the process, tools and techniques of marketing research. Course Inputs Part I 1. Introduction to Marketing Research: Importance, nature and scope of marketing research, Marketing information system and marketing research; Marketing research process and organisation. Marketing Research scenario in India. 2. Data Resources: Secondary data sources and usage : Online data sources; Primary Data Collection Methods -questioning techniques, online surveys, observation method; Questionnaire preparation. 3. Attitude measurement and scaling techniques-elementary introduction to measurement scales. 4. Multivariate Data Analysis Techniques: Multidimensional Scaling (MDS); Factor, Discriminant, Cluster and conjoint analysis- Report Preparation and presentation. 5. Market Research Applications: Product research; Advertising research; Sales and market research; International marketing research.

35 M.Com. (Annual System) (Part-II) Part - II 1. Introduction and scope of consumer behaviour. Importance of consumer in marketing. Problems in studying consumer behaviour. Consumer decision process. General Model of consumer E -K -B: Howard, Sheth and NicosIa's Models. 2. Individual factors affecting the consumer behaviour; Consumer Needsand Motivation. Consumer psychographics. Consumer as a Perceiver, Consumer Learning process. 3. The nature of consumer Attitudes. Consumer attitude formation and change. Personality in relation to consumer behaviour. Cultural influences on consumer behaviour, subcultures. 4. Group Dynamic and consumer Reference groups. Family in f1uences, Social classes and their Influences on consumer behaviour. 5. Personnel influence and the opinion leadership process. Diffusions of Innovation, Adoption, Cognitive Dissonance. Recommended Readings: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Shifflnan and Kanuk : Consumer Behaviour. London and Della Bitta : Consumer Behaviour. Concept and application. E.ngal and Blackwell : Consumer Behaviour Glenn Walters : Consumer Behaviour. Beri. G.C: Marketing Research, Tata McGraw HilI, New Delhi Boyd. H.W, Ralph Westfall and S.F.Starsh: Marketing Research: Text and Cases, Richard D. irwin, Boston. Chisnall, Peter M.: The Essence of Marketing Research, Prentice Hall. New Delhi. Churchill, Gilbert A.: Basic Marketing Research, Dryden Press, Boston. Davis, JJ: Advertising Research, Prentice Hall, New Delhi. Naresh Malhotra : Marketing Research, Pearson Education, New Delhi. Nargundkar : Marketing Research, Tata McGraw Hill, New Delhi.

36 M.Com. (Annual System) (Part-II)

MC 243 Time : 3 Hours

INTERNATIONAL MARKETING Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note: The question paper covering the entire course shall be divided into three sections as follows: Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Objective The objective of this course is to acquaint students with the conceptual framework of international marketing management. Course Inputs Part I 1. Introduction to International Marketing: Nature and significance; Complexities in international marketing; Transition from domestic to transnational marketing; International market orientation-EPRG framework; International market entry strategies.

2. International Marketing Environment: Internal environment; External environmentgeographical, demographic, economic, socio-cultural, political and legal environment; Impact of environment on international marketing decisions.

37 M.Com. (Annual System) (Part-II)

3. Foreign Market Selection: Global market segmentation; Selection of foreign markets;International positioning. 4. Product Decisions: Product planning for global markets; Standardisation vs. product~ adaptation; New product development; Management of international brands; Packaging and labelling; Provision of sales related services. Part - II 1. Pricing Decisions: Environmental influences on pricing decisions; International pricing. policies and strategies. 2. Promotion Decisions: Complexities and issues; International advertising, personal selling, sales promotion and public relations. 3. Distribution Channels and Logistics: Functions and types of channels; Channel selection decisions; Selection of foreign distributors/agents and managing relations with them; International logistics decisions. 4. International Marketing Planning, Organising and Control: Issues in international marketing planning; International marketing information system; Organising and controlling; International marketing operations. 5. Emerging Issues and developments in international marketing: Ethical and social issues; International marketing of services; Information -technology and international marketing; Impact of globalisation; WTO. References : Czinkota, M.R: International Marketing, Dryden Press, Boston. Fayerweather, John: International Marketing, Prentice Hall New Delhi. Jain, S.C: International Marketing, CBS Publications, New Delhi. : Keegan, Warren J.: Global Marketing Management, Prentice Hall, New Delhi. Onkvisit, Sak and John J Shaw: International Marketing: Analysis and Strategy, Prentice Hall, New Delhi. 6. Paliwoda, S.J (ED): International Marketing Reader, Routledge. London. . 7. Paliwoda, Stanley J:The Essence of International Marketing. Prentice Hall.New Delhi. 8. Sarathy, R and V Terpstra: International Marketing, Dryden Press, Boston. 1. 2. 3. 4. 5.

38 M.Com. (Annual System) (Part-II)

OPTIONAL GROUP E; INTERNATIONAL BUSINESS MC 251 Time : 3 Hours INTERNATIONAL BUSINESS ENVIRONMENT Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note: The question paper covering the entire course shall be divided into three sections as follows: Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Objective This course exposes the student to the environmental dynamics of international business and their impact on international business operations of a firm. Course Inputs Part I 1. International Business: Nature, importance and scope; Framework for analysing international business environment -geographical, economic, socio-cultural, political and legal environment. 2. International Economic Environment: World economic and trading situation; International. 3. Economic institutions and agreements -WTO, UNCTAD, .IMF, World Bank; Generalised system of preferences, GSTP; International commodity agreements.

39 M.Com. (Annual System) (Part-II)

4. Regional Economic Co-operation: Types and rationale of regional economic groups; Theory of customs union; EU, NAFTA, ASEAN, SAFTA and other groupings. 5. Multinational Corporations: Conceptual framework of MNCs; MNCs and host and home country relations; Technology transfers -importance and types. Part - II 1. Foreign Exchange Markets: Determining exchange rates; Fixed and flexible exchange rate system; Participants in the foreign exchange markets; Foreign exchange market cash and spot exchange market; Exchange rate quotes: LERMS; Factors affecting exchange rates -spot rates, forward exchange rates, forward exchange contracts; Foreign exchange and currency futures; Exchange rate arrangement in India; Overview of FEMA; Exchange dealings and currency possession; Information and communication. 2. Foreign Exchange Risk: Transaction .exposure, translation exposure and economic exposure; Management of exposures -internal techniques, netting, marketing, leading and lagging, pricing policy, asset and liability management, and external techniques. 3. Management of Risk in Foreign Exchange Markets: Forex derivatives -swaps, futures, options and forward contracts. 4. Foreign Investment: Capital flows -types and theories of foreign investment; Foreign investment flows and barriers. 5. Recent Developments in International Business: Ecological issues; Social aspects; IT and international business.

References :
1. Adhikary, Manab: Global Business Management, Macmillan, New Delhi. 2. Bhattacharya, B: Going International-Response Strategies for Indian Sector. Wheeler Publishing Co., New Delhi. 3. Black and Sundaram: International Business Environment, Prentice Hall of India: New Delhi. 4. Buckley, Ardin: The Essence of International Money, Prentice Hall of India, New Delhi.' 5. Gosh, Biswanath, Economic Environment of Business, South Asia Book, New Delhi. 6. Letiche, John M: International Economics Policies and Theoretical Foundations, Academic Press, New York. 7. Sodersten, B. O: International Economics, MacMillan, London. 8. Tayeb, Monis H: The Global Business Environment- An Introduction, Sage Publication, New Delhi. 9. Parvez Asheghian and Bahman Ebrahim: International Business; Harper Collins, London. 10. Peter H Lindert: International economics; Richard D. Irwin, Illinois.

40 M.Com. (Annual System) (Part-II)

MC 252 Time : 3 Hours

GROUP E INTERNATIONAL BUSINESS INTERNATIONAL MARKETING Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note: The question paper covering the entire course shall be divided into three sections as follows: Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Objective The objective of this course is to expose students to the conceptual framework of the international marketing management. Course Inputs
1.

Part I Introduction to International Marketing: Nature and significance; Complexities in international marketing; Transition from domestic to transnational marketing;

International.market orientation -EPRG framework; International market entry strategies.

2.

International Marketing Environment: Internal environment; External environmentgeographical, demographic, economic, socio-cultural, politica1 and legal environment; Impact of environment on international marketing decisions.

41 M.Com. (Annual System) (Part-II)

3.

Foreign Market Selection: Global market segmentation; Selection of foreign markets; International positioning. . Product Decisions: Product planning for global markets; Standardisation vs. product adaptation; New product development; Management of international brands; Packaging and labelling; Provision of sales related services. Part - II 1. Pricing Decisions: Environmental influences on pricing decisions; International pricing.policies and strategies. . 2. Promotion Decisions: Complexities and issues; International advertising, personal selling, sales promotion and public relations. . 3. Distribution Channels and Logistics: Functions and types of channels; Channel selection decisions; Selection of foreign distributors/agents and managing relations with them; International logistics decisions. 4. International Marketing Planning, Organising and Control: Issues in international marketing planning; International marketing information system; Organising and controlling; International marketing operations. 5. Emerging Issues and developments in international marketing: Ethical and social issues; International marketing of services; Information technology and international marketing; Impact of globalisation; WTO.

4.

References : 1. Czinkota, M.R: International Marketing, Dryden Press, Boston. 2. Fayerweather, John: International Marketing, Prentice Hall, New Delhi. 3. Jain, S.C: International Marketing, CBS Publications, New Delhi. 4. Keegan, Warren J.: Global Marketing Management, Prentice Hall, New Delhi. 5. Onkvisit.. Sak and John J. Shaw: International Marketing: Analysis and Strategy, Prentice Hall, New Delhi. 6. Paliwoda, S.J (ED): International Marketing, Reader, Routledge, London. 7. Paliwoda, Stanley J.: The Essence of International Marketing, Prentice Hall, New Delhi. 8. Sarathy, R and V Terpstra: International Marketing, Dryden Press, Boston. 9. Vsudeva P .K., International Marketing; Excel Books, New Delhi.

42 M.Com. (Annual System) (Part-II)

MC 253 Time : 3 Hours

OPTIONAL GROUP E INTERNATIONAL BUSINESS INTERNATIONAL FINANCIAL MANAGEMENT Max. Marks : 100 Theory : 80 Int. Asst. : 20

Note: The question paper covering the entire course shall be divided into three sections as follows: Section A: It will consist of 10 very short answer questions from the entire syllabus with answer to each question upto ten lines in length. Students will attempt 8 questions. Each question will carry 2 marks; the total weightage being 16 marks. Section B: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-I of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Section C: It will consist of essay type/numerical questions with answer to each question upto five pages in length. Four questions will be set by the examiner from Part-II of the syllabus and the candidates will be required to attempt two questions. Each question will carry 16 marks. The total weightage of the section shall be 32 marks. Objectives The objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate.

Course Contents
Part I Multinational Financial Management An overview; Evolution of the International Monetary and Financial System; Managing short-term assets and liabilities; Long-run Investment Decisions. The Foreign Investment Decisions Political Risk Management; Multinational Capital Budgeting Application and Interpretation; Part - II Cost of Capital and Capital Structure of the Multinational Firm; Dividend Policy of the Multinational Firm; Taxation of the Multinational Firm; Country Risk Analysis; Long-term Financing.

43 M.Com. (Annual System) (Part-II)

Suggested Readings : 1. Abdullah, F.A. Financial Management for the Multinational Firm. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1987. 2. Bhalla, V.K. International Financial Management. 2nd ed., New Delhi, Anmol, 2001. 3. Buckley. Adrian. Multinational Finance. New York, Prentice Hall Inc., 1996. 4. Kim, Suk and Kim, Seung. Global Corporate Finance: Text and Cases. 2nd ed. Miami Florida, Kolb. 1993. 5. Shapiro. Alan C. Multinational Financial Management, New Delhi. Prentice Hall of India, 1995.