Live at Level 12!

Developthestrengthneeded,(physically,mentally&emotionally)
to breakthrough
tobreakthroughtoanewlevelofsuccess!
to a new level of success!
Step Up & Stand Out!
L I V E
at
D P d
DanPerdue
International Speaker, Consultant, Coach, and Author
IwanttoexpressBIGTHANKSfromtheNestleExpertNetworkforanoutstandingjobandmakingourlives both
personalandprofessional betterthanbefore. Icandefinitelysay youstandaheadinyourfieldandwerewell
receivedbyall!!! Welookforwardtoengagingyouinthefuture.
BusinessExcellence
www.level12.com dan@level12.com 416-252-5323
NestleCanada
Copyright2012byLEVEL12.Allrightsreserved.Reproductionand/ordistributioninanyformwithouttheexpresswritten consentofLEVEL12isprohibited.
StrategiesforOutstandingSuccess
The foundation of your organization is people. Do they have the strength, mentally and
Step todays
Up & Stand
Out!challenges? North Americas best
emotionally, to successfully deal with
toughest
companies choose LEVEL 12 to support them in the development of high performing employees
because our strategies can adapt to meet your needs and will exceed your expectations. We
know what drives human behaviour and offer proven strategies for showing you how to achieve
the results you are looking for.
Our clients successfullyy utilize our skills and strategies
g in manyy areas.
HIGHPERFORMANCETRAINING
IwanttoexpressBIGTHANKSfromtheNestleExpertNetworkforanoutstandingjoband
makingourlives bothpersonalandprofessional betterthanbefore.Icandefinitelysay you
standaheadinyourfieldandwerewellreceivedbyall!!!Welookforwardtoengagingyouinthe
future.
Business Excellence
BusinessExcellence
NestleCanada
Thankyouhelpingourteamdeterminewhatitwilltaketostepupandstandout. Wehavean
aggressiveagendaaheadandThePowerofPersonalLeadershipwillhelpusstretchandplay
fullout. Thedesignandfacilitationofthedaycertainlyliveduptothepromise. MyteamandI
foundthedaytobepracticalandthoughtprovoking.Youcontributedknowledge,experienceand
provided invaluable learning opportunities for each team member The process of selfdiscovery
providedinvaluablelearningopportunitiesforeachteammember.Theprocessofself
discovery
andtheideasgeneratedthatdaywereimmediatelyapplicable. Thedaycreatedafoundation
thatwillhelpusaccomplishourobjectives.
VicePresident,HRInfrastructure&Operations
CanadianTireCorporation
LEADERSHIPDEVELOPMENT
You didagreatjobatteachingourteamhowtobreakthroughtoanewlevelofsuccess!
did a great job at teaching our team how to breakthrough to a new level of success!
You
President
LexmarkCanada
SALESDEVELOPMENT
Danconductedthreefulldayworkshopsacrossthecountryforus. Theprimarypurposeofthe
sessionswastochallengehighperformingsalespeopletounleashtheirfullpotentialandachieve
evengreaterlevelsofperformance.Thesessionsachievedexactlythat.Staffmemberswere
even greater levels of performance The sessions achieved exactly that Staff members were
driventorealizethattheimpossibleisalmostalwayspossibleandourpreconceptionsareour
greatestlimiters.Danscontentandstylemadetheeventstrulysuccessful.
President,
SapphireCanada,ARandstadCompany
www.level12.com
dan@level12.com
416-252-5323
ProvenResultsForHighPerformance
COACHING
BeingpartofTheCanadianOlympicDevelopmentTeammeansthatmygoalsarebig!Iwantto
competeintheOlympicsandmytargetisGoldinthe500.Danishelpingmebuildthementaland
emotionalstrengthIneedtosucceed.Heisgivingmepowerfulstrategiesandteachingmehow
toputadoorinanymentalwallIhit.HedefinitelyknowswhathestalkingaboutandIwould
recommendhimtoanyonewhowantstochangetheirlifeandstartgettingthingsdone;anyone
whohasaboldvisionandveryhighgoals.
AlexandraIanculescu
p
y p
p
SpeedSkater&MemberofTheCanadianOlympicDevelopmentTeam
AhugethankyouDan,youareincredible!!!
MarkBocek,BrazilianJiu Jitsu BlackBelt
UFC/MMACompetitor
Onascalefrom1to10,westriveforlevel10. DanPerduesvisionandsincerityshowedmethat
Icouldgobeyondthatandachievelevel12. Danisacoach,amentorandafriend.
Jean Marc Genereux
JeanMarcGenereux
WorldChampionBallroomDancer
Judge&Choreographer,SOYOUTHINKYOUCANDANCE
TEAMBUILDING
Morefeedbackyesterdayafternoonandtodayaboutthemorningeventthananyother
teambuildingeventwehaverun.Itsettherighttoneforthedayandwasmajorcontributortoan
overall very successful day Thank you
overallverysuccessfulday.Thankyou.
VicePresident&GeneralManager Canada
HewlettPackard
CONFERENCEPROGRAMS
Thankyouandyourteamforanoutstandingevent.Asseveralpeopletoldme,itwasnotonly
thehighlightofourconferencebutalsothehighlightoftheirtimeatPurolator.
Senior Vice President Sales,MarketingandCustomerService
SeniorVicePresident
Sales Marketing and Customer Service
PurolatorCourier
OFFSITEMEETINGS
Thankyouforapowerfulday!Yourenergyiscontagiousandcaptivating.Theprogramhitallthe
keyareaswewantedtonarrowinonwhichresultedinpositivechangefortheteam.Yourfresh
thinkinganduniquedeliverystylemakeforaveryuniqueexperience!
HumanResourcesManager
Human Resources Manager
GeneralMills
KICKOFFEVENTS
Danhighlightedsoundserviceprincipleswithastrongcorporatecitizenshiptiein.Asthe
facilitator,heraisedtheenergylevelofabout150plusemployeesandbroughtithomewitha
funfilledexerciseandlessonsthatresonatedatatimewhentheeconomycreatedmultiple
challenges.Daniszanyattimes,positiveinhisapproachandunderstandshumaninteraction.
h ll
D i
t ti
iti i hi
h d d t d h
i t
ti
VicePresident,Marketing&BusinessDevelopment
Mayhew
www.level12.com
dan@level12.com
416-252-5323
LEVEL 12 is a recognized leader in developing high performing people having worked with
world class organizations and top performers in business, sports and entertainment.
Dan Perdue is President of LEVEL 12 and is a consultant, trainer and

coach to some of the best organizations and people in North
America. He is a proven authority in performance psychology, having
over twenty years of success in management, training and the
development of high performance people in business, sports and
entertainment. He is trained and certified in Neuro Associative
Conditioning (NAC), which is the science of success conditioning and is
one of the most powerful strategies for conditioning your mind and
emotions to behave in ways that will consistently lead you in the
direction of your goals.
I believe that you are capable of achieving far more than you have now. You may have
already accomplished great success or you could have faced challenges and adversity,
adversity
causing setbacks in your life. Regardless of your current results, you can begin now and take
your life to a new level. LIVE at LEVEL 12! has been designed specifically for you, so
you will have the strength physically, mentally & emotionally to step up and stand out and
achieve the life you have always wanted. It requires effort and work but will pay back
dividends that will change your life forever! Dont delay, start your plan now and begin
j y gy
your life
f at LEVEL 12!
enjoying
All the best for success!
Dan Perdue
www.level12.com
dan@level12.com
416-252-5323
LEVEL 12 is a company,
company a thought process,
process a feeling,
feeling a philosophy.
philosophy It is about
holding yourself to a higher standard and taking your success to a new level, that
most people dont believe you can achieve. Regardless of your past results or
how well you are doing now, there is always another level of success for you.
Some will choose to settle for a life of mediocrity. That is not you! You are a
person that will step up, stand out and defy the odds, by living at LEVEL 12.
When you choose to raise your standards, you are ready to take your life to a
new level. That means you are deciding right now to start doing things that
support your success and you will stop doing things that prevent you from
b
becoming
the
h person you know
k
you can be.
b
10
On a scale of 0 to 10..
10
0 being comatose and 10 being unstoppable,
unstoppable
what standard will you set for yourself. The new standard is outstanding at
LEVEL 12; you will go beyond what others believe is possible and decide now to
at
www.level12.com
dan@level12.com
416-252-5323
L I V E
at
DanPerdue
dan@level12.com
@
4162525323
www.level12.com
Linkedin:
/danperdue
Twitter:
@danperdue
Facebook: /DanPerdueLEVEL12
Copyright2011byLEVEL12
www.level12.com
dan@level12.com
416-252-5323
L I V E
at
Developthestrengthneeded,(physically,mentally&emotionally)
tobreakthroughtoanewlevelofsuccess
www.level12.com
dan@level12.com
416-252-5323
The Power of 1% Shifts

Dr. Edward Deming helped change the destiny of Japan after World War II, by
suggesting
gg
gp
people
p focus on small improvements
p
everyy single
g day.
y
It is a concept of constant and never ending improvement.
Small distinctions make the difference between being mediocre and being
outstanding .
In baseball,
baseball if you hit the ball two times out of every ten times you went up to
bat, you are a .200 hitter and would be considered very poor hitter by major
league standards. If you hit the ball three times out of every ten times you
went up to bat, you are a .300 hitter and would be considered one the best
hitters in major league baseball. The difference in salary is millions of dollars.
Five Agreements For Success In Life

f
1. Stretch beyond your comfort zone
There are two laws of human nature. The first is that we naturally gravitate
towards and stay within our comfort zone. The second is that all human
growth happens when we stretch beyond our comfort zone.
2. Play full out

Playing full out means giving every challenge, all you have.
3. Play fair
For you to improve your life, you must develop positive relationships with
people. Learn to treat others fairly. Honesty, loyalty, integrity and respect
are the foundation of personal leadership.
leadership
4. Play SMART
Have a SMART plan for what you want to achieve. The plan should include
written goals and a strategy for achieving them. It should be Specific,
Measurable, Attainable, Realistic and Time based.
5. Have fun!
Life is too short for doing something you do not enjoy. Learn to have fun
with everything you do and help others to do the same.
www.level12.com
dan@level12.com
416-252-5323
Befaithfulinsmallthingsbecauseitisinthemthatyourstrengthlies
MotherTeresa
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www.level12.com
dan@level12.com
416-252-5323
Themostvaluablecommodityyouhaveistime.
Youcannotsavetime,youcanonlyspendit
y
y p
sospenditwisely.
What areas of your life must you improve now?
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Why now?
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How would your life improve by making these changes now?
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www.level12.com
dan@level12.com
416-252-5323
Adecisiontodaychangestomorrowforever
JohnDiLemme
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www.level12.com
dan@level12.com
416-252-5323
Conscious
Unconscious
Your mind runs patterns both consciously and unconsciously. Some are
resourceful, supporting you for taking your life in the direction you want to go.
Other patterns are unresourceful, creating barriers that impede your success. The
key distinction for creating the life you want is to add and strengthen resourceful
patterns, while eliminating unresourceful patterns. You can do it!
www.level12.com
dan@level12.com
416-252-5323
The mind is everything. What you think you become.

Buddha
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www.level12.com
dan@level12.com
416-252-5323
YouAreMoreThanYourJoborCareer
CreatingaLEVEL
g
12 lifemeansacknowledgingandimprovingallareasofyourlife.
g g
p
g
y
Spiritual
Health
Relationships
Possessions
YOU
Fun &
Fun&
Recreation
F il &
Family&
Friends
Career
Finances
www.level12.com
dan@level12.com
416-252-5323
Hewholivesinharmonywithhimself
livesinharmonywiththeuniverse
MarcusAurelius
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www.level12.com
dan@level12.com
416-252-5323
YouWillNeverAchieveBalanceinYourLife
WhatYouCanHave,isHarmony!
HARMONY
harmony
[hahrmuhnee]
pleasingorcongruentarrangementofparts
pleasing or congruent arrangement of parts
internalcalm
aninterweavingofdifferentaccountsintoasinglenarrative
agreement;accord;harmoniousrelations
aconsistent,orderly,orpleasingarrangementofparts;congruity
thescienceofthestructure,relations,andpracticalcombinationofchords
Origin:13501400;MiddleEnglisharmonye<MiddleFrench<Latinharmonia<
Greekharmonajoint,framework,agreement,harmony,akintohrmachariot,
harmsjoint,ararskeintojointogether
Relatedforms
nonharmony,noun,pluralnies.
preharmony,noun
Synonyms: balance,coherence,concinnity,consonance,consonancy,
orchestration,proportion,symmetry,symphony,unity
www.level12.com
dan@level12.com
416-252-5323
Harmonymakessmallthingsgrow,lackofitmakesgreatthingsdecay
Sallust
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www.level12.com
dan@level12.com
416-252-5323
10
DesignYourCoreIdentity
YourPersonalBlueprint
Wh
? Wh t d
tt
hi ? Wh t h ld
b k?
Whoareyou?Whatdoyouwanttoachieve?Whatholdsyouback?
BE*DO*HAVE
ToHAVE theresultsyouwant,youmust DOthethingsthatarenecessary.To
achieveconsistentandsustainableresults,youmustfirstBE therightperson.
www.level12.com
dan@level12.com
416-252-5323
11
CanyouimaginewhatIwoulddoifIcoulddoallIcan?
SunTzu
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www.level12.com
dan@level12.com
416-252-5323
12
RESULTS
YOURBEHAVIORorACTIONS:TheEffect
Behaviouriswhatyoudowhendealingwith
and/orexpressinghumanemotion
YOUREMOTIONS:TheCause
Emotionsarethedrivebehindall humanbehaviour
YOURINTERNALBLUEPRINT:TheSource
THESOURCEOFALLEMOTIONISACONSTELLATIONOFBEHAVIORIALPATTERNS
Language
Focus
Beliefs
Physiology
Words
VoiceQualities
Questions
Quest
o s
Doyoufocusonwhat
youwantorwhat
youdontwant?
you
do t a t
Values
Rules
GlobalBeliefs
G
oba e efs
Posture
Movement
eat g
Breathing
www.level12.com
dan@level12.com
416-252-5323
13
Actionisthefoundationalkeytoallsuccess
PabloPicasso
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www.level12.com
dan@level12.com
416-252-5323
14
TheKeyDriverBehindEverythingYouDo
IsYourEmotionalState
How we feel
H
f l att any given
i
ti
time
will
ill determine
d t
i the
th action
ti we take
t k and
d the
th
action we take will determine our outcomes.
Managinganddirectingyouremotionalstatemeans
beingabletochangeyouremotionalstatewhenyouhaveto
Having the personal power to manage and direct your emotional state is the
difference between success and failure. If you can manage your emotions,
you will have all the success you could ever dream of. What you get in life
will not make you happy. You dont want things, you want the feelings that
you associate with having those things.
You might think that having a million dollars would make you feel successful.
Then you achieve it and rather than feeling success, you feel overwhelmed
by the attention. You feel pressure from friends and family. You feel
nervous about how you will save or invest it. You feel confused about what
to buy.
Who you become and how you feel determines the quality of your life.
Thearetwotypesofemotionalstates
Empowering
Statesthatenableus:
confidence
love
passion
joy
ecstasy
gratitude
Disempowering
Statesthatparalyzeus
stress
depression
fear
confusion
anxiety
frustration
Decidenowtochoosethetenmostresourcefulemotionsyouwouldliketofeel.
www.level12.com
dan@level12.com
416-252-5323
15
Allourdreamscancometrue,ifwehavethecouragetopursuethem
WaltDisney
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dan@level12.com
416-252-5323
16
WhatAreYourTenEmpoweringEmotions?
Think of yyour mind,, yyour emotions,, and yyour spirit
p as the ultimate ggarden.
Plant these seeds of real power and nourish them. When you do, even with
the slightest attention they will flourish and yield a bountiful harvest!
Sample
Your10EmpoweringEmotions
1. Love
1. _________________________
2. AppreciationandGratitude
2. _________________________
3. Curiosity
3. _________________________
4. ExcitementandPassion
Excitement and Passion
4 _________________________
4.
5. Determination
5. _________________________
6. Flexibility
6. _________________________
7. Confidence
7. _________________________
8. Cheerfulness
8. _________________________
9. Vitality
9. _________________________
10. Contribution
10. _________________________
Wemustcultivateourgarden.
Voltaire
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17
HowDoYouWanttoFeel?
Able
Absolved
Abundant
Accelerated
Acceptable
Accepted
Accepting
Accomplished
Accountable
Achieving
Active
Adaptable
Adequate
Admirable
Admired
Adored
Affluent
Agreeable
Agreeable
Alert
Ambitious
A
Amenable
bl
Amused
Appreciated
Approving
Assertive
Assured
Atease
Attached
Attentive
Attractive
Authentic
Awake
Aware
Awesome
Balanced
Beautiful
Believing
Blessed
Blissful
Bonded
Brave
Bright
Brilliant
Calm
Capable
Captivated
CaredFor
Careful
Caring
Cautious
Centered
Certain
Cheerful
Cherished
Clean
Clear
Collected
Comfortable
Comforted
Committed
Compassionate
Complete
Composed
Comprehending
Confident
Congruent
Connected
Conscious
Constant
Content
Cooperative
Courageous
Credible
Daring
Decisive
Defended
Delighted
Dependable
Desirable
Dignified
Di
Discerning
i
Disciplined
Distinguished
Dutiful
Dynamic
Eager
Easygoing
Ecstatic
Edified
Efficient
Elated
Elegant
Elevated
Emancipated
Empowered
Encouraged
Energetic
Energized
Enthusiastic
Euphoric
Exceptional
Excited
Exhilarated
Experienced
Expressive
Exuberant
Faith
Fantastic
Favored
Firm
Flexible
Flowing
Focused
Forceful
Forgiven
Fortified
Fortunate
Free
Friendly
Step
www.level12.com
Fulfilled
Gentle
Genuine
Gifted
Glowing
Up
& Stand
Goodnatured
Graceful
Gracious
Gratified
Grounded
Growing
Guarded
Happy
Harmonious
Healed
Helpful
Heroic
High
Honest
Honorable
Honored
H
Hopeful
f l
Humble
Humorous
Important
Incontrol
Included
Independent
Infatuated
Influential
Innocent
Inspired
Intelligent
Interested
Invigorated
Invincible
Invited
Jovial
Joyful
Jubilant
Judicious
Kind
Learning
Liberated
Light
Lighthearted
Loose
Loved
Loyal
Lucky
Magnetic
Marvelous
Masterful
Mature
Meek
Merciful
Methodical
Mindful
Modest
Motivated
Out!
dan@level12.com
Neat
Noble
Nonjudgmental
Observant
Open
OpenHearted
Organized
Outgoing
Pacified
Pampered
Pardoned
Passionate
Patient
Peaceful
Perfect
Persevering
Pleasant
Pleased
Popular
Positive
Powerful
P i d
Praised
Precious
Prepared
Present
Productive
Proficient
Progressive
Prosperous
Protected
Prudent
Punctual
Purified
Purposeful
Qualified
Quick
Radiant
Rational
Reasonable
Reassured
Receptive
Recognized
Redeemed
Regenerated
Relaxed
Release
Reliable
Relief
Relieved
Remembered
Replenished
Resolute
Respected
Respectful
Responsive
Restored
Revitalized
Rewarded
Rooted
Satisfied
Secure
Selfless
SelfReliant
Sensational
Sensible
Sensitive
Serene
Settled
Sharing
Simple
Skillful
Smooth
Soothed
Spirited
Splendid
Stable
Steadfast
Strengthened
Strong
Successful
Supported
S
Sustained
i d
Tactful
Teachable
Temperate
Tenacious
Tender
Thankful
Thoughtful
Thrilled
Tolerant
Tranquil
Triumphant
Trust
Trusting
Unbiased
Understanding
Understood
Undisturbed
Unhurried
Unique
United
Unselfish
Upheld
Valiant
Valuable
Valued
Virile
Vital
Warm
Wealthy
Willing
Wise
Wonderful
Worthwhile
Worthy
Yielding
Zealous
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18
WhatAreTheIngredientsinTheRecipe
What
Are The Ingredients in The Recipe
ThatDeterminesHowYouWanttoFeel?
To bake the worlds greatest chocolate cake, you need to follow a recipe, adding
specific amounts of ingredients, in a specific order and sequence. Bake for the
right amount of time, at the right temperature and the result is outstanding!
The key to managing and directing you emotions is to follow a similar pattern,
strategy or recipe. By adding the right amount of ingredients, you can feel the
way you want, when you want.
DiscovertheIngredientstoYourEmotions
1. Yourlanguage/communicationpatterns
2 Whatyoufocuson
2.
What you focus on
3. Whatyoubelieve
4. Howyouuseyourphysiology
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19
My recipe for dealing with anger and frustration: set the kitchen timer
for twenty minutes, cry, rant, and rave, and
at the sound of the bell, simmer down and go about business as usual
Phyllis Diller
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Theimportantthingisnottostopquestioning.Curiosityhasitsownreasonforexisting.Onecannothelp
butbeinawewhenhecontemplatesthemysteriesofeternity,oflife,ofthemarvelousstructureofreality.
Itisenoughifonetriesmerelytocomprehendalittleofthismysteryeveryday.Neverloseaholycuriosity
AlbertEinstein
YourLanguage/Communication
Internal(withyourself)&External(withothers)
Thequalityofyourlifeisthequalityofyourcommunication,
The
quality of your life is the quality of your communication,
withyourselfandothers.
P
ThreeModesofCommunication
YourWords
7%
Your Voice Qualities
YourVoiceQualities
38 %
38%
YourPhysiology
55%
Talkischeap.
Itssnotwhatyousay,it
It
not what you say, itsshowyousayit.
how you say it.
Action speakslouderthanwords
Bychangingyourvoicequalitiesfromwarm,friendly&politetosarcastic,
youchangethemeaningofwhatisbeingcommunicated.
Th
Thequalityofyourcommunication,isfoundintheresponseyouget.
lit f
i ti
i f
d i th
t
ThePowerofQuestions
Theancestorofeveryaction,isthought. RalphWaldoEmerson
Thinkingisaconstantprocessofaskingandansweringquestionsataconscious
andunconsciouslevel.Questionshavethepowertodirectwhatyoufocuson.
d
i
l l Q ti
h
th
t di t h t
f
Yourbrainisconstantlyaskingtwoquestionsbasedonyourexperience.
Whatdoesthismean?WhatshouldIdo?
AskResourcefulQuestions
HowcanIachievemygoalsandenjoytheprocess?
WhatkeyresourceshaveInotutilizedyet?
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Youarethemasterofthought,themolderofcharacter
Andthemakerandshaperofcondition,environment&destiny.
JamesAllen
TheMythofPositiveThinking
We have been told for decades about the virtues of positive thinking. Books have
been written, seminars have been held and audio series have been sold, all on a
philosophy that is based on ambiguity.
ambiguity THINK POSITIVE! What does that mean?
You can have a strong sense of certainty, thinking very positive as you head
east, looking for a sunset. Being positive does not mean you have clarity of
your direction, it just means you have a strong sense of certainty for whatever
direction yyou are movingg toward. This can have a result similar to a bull in a
china shop.
LEVEL 12 is focused on Resourceful Thinking which has a direct impact on how
your mind actually functions best.
By definition, being RESOURCEFUL means:
Youareabletomeetsituationsheadon: Yourmindiscapableof
quicklyandcreativelydevisingwaysandmeanstoovercomedifficulties.
Yourmindisabletodealskilfullyandpromptlywithnewsituations.
Had you been thinking resourcefully when looking for the sunset,
sunset you would have
recognized where you were, seen where you were going, noticed that your action
was not in alignment with your objectives and made appropriate compensation in
your action, so that you would now be moving west towards your goal!
Meanwhile.our
M
hil
positive
iti thinking
thi ki friend
f i d is
i still
till moving
i eastpositive
t
iti they
th will
ill
one day see a sunset.
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ResourcefulQuestionsForDirectingYourMind
Asyouawakeinthemorning,ask
ppy
y
WhatamIhappyaboutinmylifenow?
WhatamIexcitedaboutinmylifenow?
WhatamIproudaboutinmylifenow?
WhatamIgratefulaboutinmylifenow?
Wh
WhatamIenjoyingmostinmylifenow?
I j i
i
lif
?
WhodoIlove?Wholovesme?
Beforeyougotosleepatnight,ask
WhathaveIgiventoday?
InwhatwayshaveIbeenagivertoday?
WhatdidIlearntoday?
HowhastodayaddedtothequalityofmylifeorhowcanIuse
todayasaninvestmentinmyfuture
Resolveanychallengebyasking
Whatisgreataboutthischallenge?
Whatisnotperfectyet?
WhatamIwillingtodotomakeitthewayIwantit?
g
y
WhatamIwillingtonolongerdoinordertomakeitthewayI
wantit?
HowcanIenjoytheprocesswhileIdowhatisnecessarytomakeit
thewayIwantit?
BonusQuestion
Whatgreat,resourcefulquestionhavenotIaskedmyselfyet?
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Successfulpeopleaskbetterquestions,
andasaresult,theygetbetteranswers
TonyRobbins
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DirectingYourFocus
Whateverwefocusoncontinuously,
willbecomeourreality.
y
When you focus on anything, your mind will begin to create an image. It has the
ability to create pictures, sounds, feelings and sometimes even smells and tastes. The
way in which images are created in your mind will be unique to you as an individual.
The images become connected to our unconscious mind, and the more intently we
focus, the more embedded the images become. Research in Neuro Science has
shown that as we focus, we create brain links. The more we focus on something, the
stronger these links become and the easier it is to focus on that thing.
The unconscious mind has no ability to tell right from wrong or good from bad. It
simply responds in kind, to your thoughts and feelings. An overweight person who
loses weight, but cannot change the image they see of themselves as the overweight
person, will always put the weight back on. This is because you become what you
focus on most. They will return to who they believe they are.
Direct your focus by asking resourceful questions
Unresourceful:
U
f l How
H
can I get out off debt?
d b?
Regardless of your intent, by asking this question your mind is directed towards debt.
Resourceful: How can I be a great money manager and create wealth?
This question directs your mind to find solutions to take you where you want to go.
One key error that people often make is to focus on what you don
dontt want,
want rather
than what you want, where you want to go or who you want to become. For
example, you may focus on.. I want to get out of debt, which directs your mind to
debt. You would be wiser to focus on how to have financial wealth and abundance.
The challenge is that your unconscious mind will move you in the direction of what
you focus
f
on most.
t It doesnt
d
t matter
tt if you wantt to
t gett in,
i gett out,
t or go around
d it;
it if
your focus is on debt, then that is exactly where your unconscious mind will take you.
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Wecanalwayschoosetoperceivethingsdifferently.Youcanfocuson
what'swronginyourlife,oryoucanfocusonwhat'sright
MarianneWilliamson
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26
ThePowerofBeliefs
Onepersonwithabeliefisequal
toaforceofninetyninewhohaveinterests.
JohnStuartMill
ABeliefIsaFeelingofCertainty
Ifyousayyoucanoryousayyoucantyoureright
Beliefsaresupportedbyreferences,realorperceived.
Wheredoourbeliefsandreferencescomefrom?
i.e. Ourfamily,ourexperiences,ourresults,ourfriendsetc.
Being a LEVEL 12 person means you are willing to challenge the belief barriers about what is possible. You
know these barriers are composed of nothing but belief and by choosing to believe in yourself, you will
go beyond them to new heights.
Consider the case of Roger Bannister. Until 1954 it was commonly believed that no one would ever run a
mile in under four minutes. Even though times for the event had been gradually improving for years, the
four minute mark seemed an insurmountable barrier.
For an inordinately long period, the times approached closer and closer to it, but still it stood, seemingly
unbreakable. Until 1954, when Roger Bannister made athletic history. He achieved the impossible.
In his mind he saw himself breaking through that barrier with so much emotional intensity that he
created vivid references that became unquestionable commands to his nervous system.
Even more amazingly, he destroyed forever a forbidding belief barrier. Almost as soon as he had
demolished that barrier,
barrier others poured through after him.
him Within one month others ran a sub four
minute mile and within the next year of his success, 37 other runners also broke the four minute mark!
Bannisters feat had shown them what was possible. It gave them their own strong references. The
following year another 33 subfour minute time were recorded.
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Alotofcompanieshavechosentodownsize,andmaybethatwastherightthing
forthem.Wechoseadifferentpath.Ourbeliefwasthatifwekeptputtinggreat
productsinfrontofcustomers,theywouldcontinuetoopentheirwallets
SteveJobs
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ChooseEmpoweringBeliefs
Itsnotwhathappenstomethatmakesthedifference,
It
t h th
t
th t
k th diff
ItshowIrespondthatmakesthedifference
ThereisalwaysawayifImcommitted
Thereisnosuchthingasfailure,thereareonlyresults.
Th
i
h hi
f il
h
l
l
AslongasIlearnfromeveryexperienceand
changemyapproach,Ihavesucceeded
Inanymoment,Icanchangemylifebymakingadecision
FrustrationmeansthatIamabouttohaveabreakthrough
Everythinghappensforareasonand
a purpose and it serves me
apurposeanditservesme
Peoplearemygreatestresource
Workisplay
Thereisnogreatsuccesswithoutgreatcommitment
ConfusionmeansthatIamabouttolearnsomething
I
Ineednoreasontofeelgood
d
f l
d
IambiggerthananyproblemIface
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Manismadebyhisbelief.Ashebelieves,soheis
JohannWolfgangvonGoethe
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30
PatternsofPhysiology
Motioncreatesorchangesemotion
The quickest way to change how you feel is to change how you use your
Thequickestwaytochangehowyoufeelistochangehowyouuseyour
physiology
Howdoesyourposture,movement,facialexpressionand
breathingchange,asyouremotionschange?
Managinganddirectingyouremotionalstatemeans
Managing
and directing your emotional state means
beingabletochangeyourstatewhenyouhaveto.
Research has shown that our emotions are strongly linked with how we use our
bodies. Emotion is a result of motion. The moment you change your facial
expressions and gestures,
gestures you will impact your feelings and consequently your
actions and responses. What would you look like if you felt the following
emotions:
Fear,anger,surprise,stress,happiness,orjoy
Whatwouldyoubedoingtofeelanyoftheseemotions?
Howwouldyoustand?Howareyourshoulders?Howisyourbreathing?
Whatisthepositionofyourhead?Whatisyourfacialexpression?
Eachemotionrequiresthatyouuseyourphysiologyinaspecificway.
All emotions that you experience have a specific physiology linked to them.
Posture breathing,
Posture,
breathing movement,
movement facial expressions habitual muscular patterns
will dictate emotions. Slumping at your desk, for instance, can affect your
breathing and induce back aches, making you both more tired and more irritable
both translating as less productive than you ought to be. A key to success is
to create patterns of movement, posture, breathing and facial expression that
create
t the
th emotion
ti that
th t you mostt wantt to
t feel.
f l i.e.
i a sense off strength,
t
th flexibility,
fl ibilit
passion and fun.
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Justasthescienceandartofagriculturedependuponchemistryandbotany,so
theartofeducationdependsuponphysiologyandpsychology
EdwardThorndike
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SuccessLeavesClues
ModelingSuccess
Shortenyourlearningcurve
bydiscoveringsomeoneelse's
recipe for success
recipeforsuccess
Modeling provides you with the ability to discover how someone else
produces a result and then condition your mind and body to duplicate that
result.
You will begin to feel how they feel and think the way they think. You will
begin to take similar action and produce the same results.
1.
Duplicateapersonslanguagepatterns
Whatarethewordstheyuse?Howdotheysayit?
y
y y
2.
Duplicatewhattheyfocuson.
Whatdotheyfocuson?Whatquestionsdotheyask?
3.
Duplicateapersonsbeliefs.
What do they believe about success, failure, risk etc.?
Whatdotheybelieveaboutsuccess,failure,risketc.?
4.
Duplicatetheirphysiology.
Whatistheirposture?Howdotheymove?Facialexpressions?
5.
Duplicatetheirmentalsyntax.
Theorderandsequenceofthewaypeoplecommunicatetothemselves
ThedogbitJohnnymeanssomethingdifferentfromJohnnybitthedog
Theorderofouractionsisasimportantastheactionsthemselves.
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Asinglerosecanbemygarden...asinglefriend,myworld
LeoBuscaglia
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Forcontinuedsupportandadditionalresources,
f ll
followusonline
li
www.level12.com
ScanMe!
ScanMe!
ScanMe!
@danperdue
/danperdue
/DanPerdueLEVEL12
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35
Ifoneadvancesconfidentlyinthedirectionofhisdreams,and
endeavorstolivethelifewhichhehasimagined,
hewillmeetwithsuccessunexpectedincommonhours
HenryDavidThoreau
SevenSteps
p
ToCreatingthe
Lif Y R ll W t
LifeYouReallyWant
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Step1:
TakeResponsibility
FFor things
thi
t change,
to
h
you mustt change.
h
St blaming
Stop
bl i circumstances
i
t
and
d people
l
for your results. Regardless of what happens, you are always responsible for
1.
2.
3
3.
How you think

How you feel
How you act or respond
When you accept responsibility for your thoughts, feelings and actions, you give
yourself the ultimate power...the power to change.
Make a commitment now, to become stronger... physically, mentally and
emotionally You will achieve this when you take responsibility.
emotionally.
responsibility
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Thepriceofgreatnessisresponsibility
WinstonChurchill
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PrideofOwnership
Takeresponsibility
Events
Twoquestionsyourmindisalwaysasking
Whatdoesthismean?WhatshouldIdo?
Conscious
Response
Unconscious
Eventshavenomeaningexceptthemeaningthatyougivethem.
Nothinginyourlifehasanymeaningexceptthemeaningyougiveit.
H
Howyoufeelandwhatyoudowillbebasedonthemeaningyouassociatetothings.
f l d h t
d
ill b b d
th
i
i t t thi
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Wordsmayshowaman'switbutactionshismeaning
BenjaminFranklin
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40
Step2
Hold Yourself to a Higher Standard
HoldYourselftoaHigherStandard
Your current results are a reflection of the standards you have for your life.
Outstanding is a standard and so is mediocrity. You have a standard for your
career, your family and your health. If you are achieving what you want in any
area of your life or in all areas of your life,
life the raise your standards.
standards Regardless of
how well you are doing now, there is always another level of success. In todays
competitive environment, mediocre players will fail. You will become dated and
out of touch, providing little or no value.
When yyou choose to raise yyour standards,, yyou are readyy to take yyour life to a
new level. That means you are deciding right now to start doing things that
support your success and you will stop doing things that prevent you from
becoming the person you know you can be.
10
On a scale of 0 to 10.. 0 being comatose and 10 being unstoppable,

what standard will yyou set for yyourself. The new standard is outstandingg at level
12, going beyond what others believe is possible.
Liveat
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Amanneedstolook,notdown,butuptostandardssetsomuchabovehis
ordinaryselfastomakehimfeelthatheishimselfspirituallytheunderdog
IrvingBabbitt
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42
Step3
AcknowledgeAllAreasofYourLife
Truesuccessisachievedwhenyourespectanddevelopallareasofyourlife.
f
f
WheelofLifeExercise
Spiritual
p
Health
Relationships
Possessions
Fun&
Recreation
Family&
Friends
Career
Finances
Directions: You have many areas of your life and the wheel represents some of the significant ones. This is an
exercise designed to measure your level of satisfaction in these areas. Taking the center of the wheel as 0
and the outer edge as 10, rank your level of satisfaction with each area of your life by drawing a straight or
curved line to create a new outer edge (see example, next page). The new perimeter represents your Wheel of
Life. How smooth or bumpy would the ride be if this were a real wheel? When designing your 2011 plan,
consider all areas of your life so that you will improve your results and level of satisfaction.
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Amansoonerorlaterdiscoversthatheisthe
mastergardenerofhissoul,thedirectorofhislife
JamesAllen
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WheelofLifeExercise
Health
Spiritual
Relationships
Possessions
Fun &
Fun&
Recreation
Family &
Family&
Friends
Career
Finances
Ifthisisthewheelonthecarcalledyourlife
Howdoesitfeelthewayyouaredrivingnow?
yy
g
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Believethatlifeisworthlivingandyourbeliefwillhelpcreatethefact
WilliamJames
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Step4
CreateYourVision
YYour mind
i d works
k in
i imagery.
i
Thi k off where
Think
h
you live
li and
d a picture
i
comes on the
h screen off your
mind.
Take the following test. Think of a DOG
Is it a big dog or small dog? Is it moving or still? Is it close or far?
Is it color or black & white? Is it a particular breed?
Just by saying the word dog, a very specific picture comes on the screen of your mind.
N take
Now
t k this
thi test.
t t You
Y in
i five
fi years??
For many people, this picture is fuzzy and out of focus. Anyone that has created outstanding
success has created a crystal clear and compelling vision for what they wanted to achieve. You
can see the person you will become. You see the success you will achieve.
Creating a Compelling Vision
A vision transforms you and provides a picture of who you will be.
be It is the catalyst for taking
consistent action. A vision may also indicate how you will act. It is the compass that provides
direction for your goals.
A vision is a catalyst. A dynamic vision will get you focused because it is so challenging.
A vision will align the activities that will define your life.
A vision facilitates goal setting, planning and action.
A vision helps you set priorities. The vision says, This is who I am and this is what I stand for.
A vision defines what you will do as well as what you will not do.
A vision unleashes energy that will excite you.
A vision embodies your core beliefs.
A vision provides focus for assessing your progress.
A vision is unique to your core values.
A vision
i i shows
h
h
how
di
diverse
parts
t off your life
lif are aligned
li d in
i pursuit
it off common goals.
l It often
ft
includes big daring goals.
A vision embraces an AND philosophy. As you begin thinking about creating a vision, you will
find many issues seem to be either/or in nature. Either I go for the career or I focus on quality
of life. Either I invest for the future or I focus on shortterm goals. A great vision accepts both
paradox: I will have a successful career and I will have work/life
/ harmony.
y Visionaryy
sides of the p
people are adept at embracing both sides. They dont just look for balance a little this and a
little that. They look for ways to have it all: career, success, family health and happiness.
Managing these seemingly paradoxical issues is what gives life to visions.
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47
Itisaterriblethingtoseeandhavenovision
HelenKeller
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48
Prepare to Create Your Vision

A vision is a word picture of who you want to become and what you want to create. It is a
story written in the present tense as if that envisioned reality were already occurring. There is
no set formula for a vision. You use your heart and gut as a guide. Does it inspire you? Is it
compelling? Will it focus your attention?
Make sure you have writing materials and paper
Sit quietly and relax.
relax Dont rush this visualization process.
process You may need time to settle in and
explore images.
For the next couple of minutes just sit quietly. Dont write anything, just relax. Imagine the
future three to five years from now. Imagine you have become everything you have ever
hoped for. Allow an image to come to mind. What does this ideal picture look like? Explore
this image.
image . . . Who is in it? . . . What
Whatss going on in the scene? . . . What makes it so ideal? . . .
What are people saying? . . . What are they doing? . . . Now, let that image go. . . . Allow
another image to come into view. Explore this image. . . . Whos in it? . . . Whats going on? . .
. Where are you in this scene? . . . What does it feel like to work here? . . . Now, allow this
image to fade. . . . Repeat this process for a few minutes.
For the next few minutes write down what yyou envisioned duringg this exercise. Please dont
talk during this exercise. Take as much time as you need to write as much as you want.
Sit quietly again and close your eyes. . . . Imagine that time in the future again. . . . A reporter
from a major paper or magazine is going to do a story on you. The reporters focus is on why
you are such a great example of success in all areas of your life. What would you show the
reporter as examples of things that make you particularly proud? . . . Be specific in your
thinking and explore this image in some detail. . . . Perhaps the reporter is asking you
questions. How would you respond? . . . Allow this image to fade and open your eyes.
Take a couple of minutes to jot down the images that came to mind during this last
visualization exercise. Note: Pick a publication or interviewer that has meaning for you. It can
be anything or anyone you want.
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Throughoutthecenturiesthereweremenwhotookfirststeps,
downnewroads,armedwithnothingbuttheirownvision
AynRand
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50
Yourvisionwillbecomeclearonlywhenyoucanlookintoyourownheart.
Wholooksoutside,dreams;wholooksinside,awakes
CarlJung
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51
Dreamloftydreams,andasyoudream,soyoushallbecome.
Yourvisionisthepromiseofwhatyoushallonedaybe;
youridealistheprophecyofwhatyoushallatlastunveil
JamesAllen
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52
Step5
Set Your Goals
SetYourGoals
Rules For Defining Your Goals
1.
Set goals for all areas of your life
2
2.
State what you want in positive terms

Say what you want, not what you dont want
3.
Be specific
By what date will you achieve your goal
How does it look, feel, smell? Engage your senses.
4.
Write a paragraph describing why you want to achieve the goal and
the impact it would have on you and those you love.
5.
Write a paragraph describing what you are willing to do to achieve

your goal.
6.
Have an evidence strategy

gy
How will you know when you have achieved your goal.
7.
Be in control
Make sure that your goals reflect what you are in control of. Dont
make it dependent on others having to change to make you
happy.
ppy
8.
Verify that what you want is sound and desirable.

Visualize into the future the impact of achieving your goal.
How does it benefit you and other people?
Ifyouknewyoucouldnotfail,whatwouldyoudonow?
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SetYourGoalsNOW!
1 State
1.
S
what
h you want in
i positive
i i terms
Say what you want, not what you dont want. Be in control and make sure that your goals not
dependent on others having to change to make you happy.
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2. By what date will you achieve this goal?____________________________
3. Visualize into the future and see the impact of achieving your goal.
How does it look, feel, smell? Engage your senses. How does it benefit you and other people?
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4. Write a paragraph describing why you want to achieve the goal and the impact
it will have on you and those you love.
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5. Write a paragraph describing what you are willing to do to achieve your goal.
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6. Develop an evidence strategy
How will you know when you have achieved your goal?
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55
SetYourGoalsNOW!
1 State
1.
S
what
h you want in
i positive
i i terms
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dan@level12.com
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57
SetYourGoalsNOW!
1 State
1.
S
what
h you want in
i positive
i i terms
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59
Ourgoalistomakethebestdevicesintheworld,nottobethebiggest
SteveJobs
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60
Step6
GetLeverageOnYourself
Thefollowingprocessisvitalforcreatingthefireinsideyoufortakingconsistentactiontoachieve
The
following process is vital for creating the fire inside you for taking consistent action to achieve
yourvisionandgoals.
Writedownfivereasonswhyyouwanttoachieveyourvisionandgoalsnow.
1. ______________________________________________________________________________
2. ______________________________________________________________________________
3. ______________________________________________________________________________
4. ______________________________________________________________________________
5. ______________________________________________________________________________
Make a list of all the reasons why you can do it now.
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Listfivenewactionsyouwilltakenow.
1. ______________________________________________________________________________
2. ______________________________________________________________________________
3. ______________________________________________________________________________
4. ______________________________________________________________________________
5. ______________________________________________________________________________
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What pain have you associated to these actions, that has prevented you
from following through in the past?
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What pleasure did you gain by not taking these five actions previously?
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For each of these actions, describe what it will cost you if you do not
follow through. What will you fail to achieve? What will you lose?
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Now, associate enormous pleasure with taking action!

What are the benefits you will gain by taking action now?
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How will it enhance your life?
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How will it create greater success, happiness, fulfillment, personal strength?
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63
Step7
Ajourneyofathousandmilesbeginswithasinglestep
Laotzu
TAKE ACTION NOW!

TAKEACTIONNOW!
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ForAnOutstandingLife
CreateYourPlanNOW!
Thisisyourplan.Feelfreetochangetheorderandsequence
sothatitmakessenseforyou.Ifyourequiremoretimewithanyday,
takethetimeyouneed.Butyoumuststayconsistent!
Visionwithoutactionismerelyadream.
Action without vision just passes the time
Actionwithoutvisionjustpassesthetime.
Visionwithactioncanchangetheworld.
JoelA.Barker
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DayOne OutstandingPhysicalHealth
You will start the day by asking resourceful questions. Carefully think about each question and
fully associate to your answer and how it makes you feel.
A
k i th
i
k
Write a paragraph describing your vision of outstanding health and vitality for you. How will it
make you feel when you achieve this level of health and vitality?
What are two decisions that you know you should make, that if you were to make them now,
would support you in achieving your vision? Decide and take action on these two decisions
immediately!
f
l
h
k
WhatdidIlearntoday?
HowhastodayaddedtothequalityofmylifeorhowcanIusetodayasaninvestmentinmyfuture?
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DayTwo OutstandingRelationships
A
k i th
i
k
Write a paragraph describing your vision of an outstanding relationship. (with your spouse, sig.
other, or the person who has yet to come into your life) How will it make you feel when you
have this outstanding relationship?
immediately!
f
l
h
k
WhatdidIlearntoday?
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67
DayThree OutstandingFriends&Family
A
k i th
i
k
Write a paragraph describing your vision of outstanding relationships with family and friends.
How will it make you feel when you have these outstanding relationships with family and
friends?
immediately!
f
l
h
k
WhatdidIlearntoday?
HowhastodayaddedtothequalityofmylifeorhowcanIusetodayasaninvestmentinmyfuture?c
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68
DayFour OutstandingCareer
A
k i th
i
k
Write a paragraph describing your vision of an outstanding career. How will it make you feel
when you have this outstanding career?
immediately!
f
l
h
k
WhatdidIlearntoday?
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dan@level12.com
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69
DayFive OutstandingFinances
A
k i th
i
k
Write a paragraph describing your vision of outstanding finances. How will it make you feel when
you have these outstanding finances?
immediately!
f
l
h
k
WhatdidIlearntoday?
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dan@level12.com
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70
DaySix OutstandingFun&Recreation
A
k i th
i
k
Write a paragraph describing your vision of outstanding fun and recreation. (what would you like
to dowhere would you like to go?) How will it make you feel when you are having this
outstanding level of fun and recreation?
immediately!
f
l
h
k
WhatdidIlearntoday?
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dan@level12.com
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71
DaySeven OutstandingPossessions
A
k i th
i
k
Write a paragraph describing your vision of the things you would like to own. (where would you
like to live, what would you like to drive.its your birthday!) How will it make you feel when you
have these outstanding possessions?
immediately!
f
l
h
k
WhatdidIlearntoday?
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dan@level12.com
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72
DayEight OutstandingYou
A
k i th
i
k
Write a paragraph describing your vision of who you will become to achieve your outstanding
life. (what are the values, emotions, inner qualities you will release and develop) How will it
make you feel when you release and develop these outstanding qualities?
immediately!
f
l
h
k
WhatdidIlearntoday?
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dan@level12.com
416-252-5323
73
DayNine OutstandingBeliefs
A
k i th
i
k
Write a paragraph describing your vision of the outstanding empowering beliefs (min. 10) that
you will adopt as part of your core being. (There are no failures, only resultsIf I am committed,
there is always a way) How will it make you feel when you have these outstanding beliefs?
immediately!
f
l
h
k
WhatdidIlearntoday?
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74
DayTen OutstandingStrategy
Who do I love? Who loves me?
1.
Reviewyournotesfromthefirstninedaysanddoanyassignmentsthatyouhavenot
yetcompleted.
2.
Pickfivegoalsandwriteashortstatementforeachgoal,describingwhyyouare
absolutelycommittedtoachievingeachgoal.Writeashortstatementdescribingwhat
b l t l
itt d t
hi i
h
l W it
h t t t
td
ibi
h t
andhowyouwilllosebynotachievingthem.
3.
Developastrategyforachievingeachgoalandincludesomethingthatyoucando
withinthenext48hourstowardaccomplishingthem.
4.
Forthenext10dayscontinuetodoyourmorningandeveningquestions.
WhatdidIlearntoday?
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WHATWOULDYOUDO?
IF YOU KNEW YOU COULD NOT FAIL
IFYOUKNEWYOUCOULDNOTFAIL.
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Live at Level 12!

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Developthestrengthneeded,(physically,mentally&emotionally)

Step Up & Stand Out!

Dan Perdue is President of LEVEL 12 and is a consultant, trainer and

Step Up & Stand Out!

Step Up & Stand Out!

Step Up & Stand Out!

Step Up & Stand Out!

The Power of 1% Shifts

Five Agreements For Success In Life

2. Play full out

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The mind is everything. What you think you become.

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How you think

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On a scale of 0 to 10.. 0 being comatose and 10 being unstoppable,

Step Up & Stand Out!

Step Up & Stand Out!

Step Up & Stand Out!

Step Up & Stand Out!

Prepare to Create Your Vision

Step Up & Stand Out!

Set goals for all areas of your life

State what you want in positive terms

Write a paragraph describing what you are willing to do to achieve

Have an evidence strategy

Verify that what you want is sound and desirable.

Step Up & Stand Out!

Step Up & Stand Out!

Step Up & Stand Out!

Step Up & Stand Out!

Step Up & Stand Out!

Step Up & Stand Out!

Step Up & Stand Out!

Make a list of all the reasons why you can do it now.

Step Up & Stand Out!

Step Up & Stand Out!

Now, associate enormous pleasure with taking action!

Step Up & Stand Out!

TAKE ACTION NOW!

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Step Up & Stand Out!