John avlon: McLuhan argued that print culture was becoming "obsolescent" in face of electronic media. He says his work should be viewed as an essential text - or, perhaps more properly, an anti-text of media studies. Mcl.uhan strove for an organic, rather than a mechanical, form of argument, he says.
John avlon: McLuhan argued that print culture was becoming "obsolescent" in face of electronic media. He says his work should be viewed as an essential text - or, perhaps more properly, an anti-text of media studies. Mcl.uhan strove for an organic, rather than a mechanical, form of argument, he says.
John avlon: McLuhan argued that print culture was becoming "obsolescent" in face of electronic media. He says his work should be viewed as an essential text - or, perhaps more properly, an anti-text of media studies. Mcl.uhan strove for an organic, rather than a mechanical, form of argument, he says.