Shilpa Adhikary

Google AdWords Certified Professional shilpo.ad@gmail.com

Summary
I have been managing PPC campaigns in Google, Yahoo, Bing, and several other tier 2 platforms. I am responsible for tasks such as keyword research, ad grouping, writing ad copy, making recommendations on landing pages, and monitoring and maintaining PPC campaigns. I have been working for a long time on analyzing and reporting on all PPC accounts on a daily basis with high end level professional Spreadsheet formats to accurately measure whats going on in their campaigns and to identify areas of improvement.

Job Responsibilities : # Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients. # Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. # Manage large keyword lists. # Provide creative copy suggestions. # Manage Display network placement lists on AdWords and through other contextual advertising platforms. # Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. # Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. # Generate daily, weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. # Keep pace with search engine and PPC industry trends and developments. # Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. # Monitor and evaluate search results and search performance across the major search channels. # Communication to team and management on project development, timelines, and results. # Work closely with the other team members to meet client goals.

Specialties
Internet Research, PPC, SEO, Web Marketing, internet Marketing, PPC consultancy, SEM consultancy, web analyst, market trend analysis, client reporting, SEO and PPC campaign

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management, online user search behavior, competitors analysis, content optimization, PPC SEM consultant, Keyword Research, Market Research, Research Analysis, Media Buying

Experience
Senior Executive - SEO at Indus Net Technologies May 2011 - Present (10 months) Job Responsibility: Currently working as a Publisher Operations Specialist(Dedicated hiring) my responsibilities include Publishers & Advertisers Data Management, Data Analysis, Reporting for Campaigns and Creatives, Data Reporting for Creatives for a Group of clients. Daily client interaction is also included as a vital task. I am currently working on client accounts like Business Week, Bloomberg, The Week, edits, Cross, Barclay, Barrons, MarketrWatch, Marriage Sherpa & Premier Care, SkyGuide, Zero to Hero. Extracting Creative data from ROI Advantage and Omniture data for Page Views, Click Througs and Unique Visitors through Omniture Tracking Code. PPC Reporting and Tracking. Working on platforms like: 1. http://trackingsoft.com 2. https://www.stumbleupon.com/pd/ 3. http://www.google.com/dfp/ 4. https://networkadmin.realmedia.com/ 5. http://www.traffiq.com/ 6. http://web.adblade.com/ 7. http://www.facebook.com/ 8. https://www.adsonar.com/ 9. http://adreport.msn.com 10. http://my.yieldmanager.com 11. https://adwords.google.com 12. https://adcenter.microsoft.com 13. http://www.audiencescience.com/ Assistant Project Leader at Vertical Leap India Pvt. Ltd. January 2011 - May 2011 (5 months) Project Coordination and Team Handling(SEO) & PPC Campaign Management Asst. Project Lead at SOFTZ SOLUTIONS PVT. LTD January 2011 - May 2011 (5 months) Job Responsibility: Content team management and timely delivery of all contents specially for Content Marketing. PPC campaign management and reporting for different clients along with Website Optimization, Trend Analysis, Monthly analysis to increase scope and ROI and to decrease cost.

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Industry IT Duration January, 2011 - June, 2011 SEO Consultant & Photogrammetric Software Engineer at ASSURGENT TECHNOLOGY SOLUTIONS PVT. LTD March 2007 - February 2008 (1 year) Job Responsibility: Photogrammetry team handling and SEO Project Handling(On Page and Off Page)

Skills & Expertise

Google Adwords SEM PPC CPL Conversion Optimization Search Advertising Marketing Research Online Advertising Public Relations Competitive Analysis Google adwords certified individuals individually qualified - Google Adwords Web Analytics (Advanced, 2 years experience) (Advanced, 2 years experience) (Advanced, 3 years experience) (Advanced, 2 years experience) (Advanced, 2 years experience) (Advanced, 2 years experience) (Advanced, 2 years experience) (Advanced, 2 years experience) (Advanced, 2 years experience) (Advanced, 2 years experience)

Certifications
Google Adwords Certified Professional Google License 00883263

Education
Amity Global University MBA, I.T. & Marketing, 2009 - 2011 Activities and Societies: "Best Student Award in Information Technology" Dr B-Tech; B. C; MBA, INFORMATION TECHNOLOGY; Roy Engineering; IT & Operations Management & Marketing

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Interests
Search Engine Marketing, Digital Marketing, Social Media Marketing, PPC, SEO

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Shilpa Adhikary
Google AdWords Certified Professional shilpo.ad@gmail.com

Contact Shilpa on LinkedIn

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